THE POWER OF MANY: CORPORATE BANKING IN AN ECOSYSTEM WORLD - AUGUST 2019 - MCKINSEY

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THE POWER OF MANY: CORPORATE BANKING IN AN ECOSYSTEM WORLD - AUGUST 2019 - MCKINSEY
The power of many:
Corporate banking in
an ecosystem world

August 2019
Authors and acknowledgements

Akash Lal
Senior Partner
Mumbai

Daniele Chiarella
Senior Partner
London

Feng Han
Partner
Shanghai

Giulio Romanelli
Partner
Sydney

Markus Röhrig
Partner
Munich

Vincent Zheng
Associate Partner
Beijing

Xing Liu
Consultant
Beijing

The authors would like to acknowledge the contributions of Roger Rudisuli, Kevin Buehler,
Jacob Dahl, Joe Ngai, John Qu, Andras Havas, Istvan Rab, Fumiaki Katsuki, and Shinichiro
Oda to this report.
The power of many:
Corporate banking in
an ecosystem world
Corporate banking is being transformed by digitization. From
core business processes to the way that clients engage and
transact, digital has become the sine qua non of almost every
action. However, digitization is still in the early stages in corporate
banking. As it matures, more fundamental changes will ensue,
enabled by the free flow of data between banks, their clients,
and third parties. The resulting “ecosystems” will catalyze new
operating models and disruption on an unprecedented scale.

               Already, tech giants such as Alibaba, Tencent,                              strategies, talent, and IT to do so. They need to
               and Amazon operate ecosystems with multiple                                 identify potential partners, and determine which
               businesses. Some already offer financial services,                          business models work best for them. The task is
               from trade finance, to payments and marketplace                             nuanced and complex, but in a world of increasing
               lending. The implication of these changes is that the                       competition, it represents an opportunity that
               traditional boundaries between corporate banks                              cannot be ignored.
               and the industries they serve can no longer be taken
               for granted. In an ecosystem context, information,                          Corporate banking’s performance
               resources, and expertise have coalesced; everything                         challenge
               is up for grabs.
                                                                                           Corporate banking plays a vital role in the wider
               Banks in China are already getting involved, with a                         industry’s performance, accounting for around
               range of adoption models emerging, from fintech-                            one third of total revenues.¹ However, the segment
               based platforms, to marketplace ecosystems and                              has come under pressure in recent years, amid
               partnerships with large companies. European and                             intensifying competition, technology, innovation,
               US banks are also taking steps, with some investing                         and weak performance in some markets.
               heavily in fintechs and application programming
                                                                                           Revenue growth has averaged around 5 percent
               interfaces (APIs).
                                                                                           since 2009 and average return on equity reached
               The benefits of joining ecosystems include                                  9 percent in 2016. These healthy top-line numbers
               expansion into new geographies, markets and                                 disguise concerning underlying dynamics. The vast
               products, added value from sharing of intelligence,                         majority of positive performance has come from
               and in some cases technology, and more effective                            emerging markets, particularly in Latin America
               risk mitigation—partly the result of enhanced access                        and Asia, while Western Europe has seen return on
               to data across the network.                                                 equity fall far below its cost. There is also significant
                                                                                           variance within regions, with leading banks
               Incumbents have first-mover advantage, but to
                                                                                           accounting for the lion’s share of value creation,
               thrive in an ecosystem world they must choose
                                                                                           while the rest tread water or lose money.
               the role they want to play, and develop the right

               1
                    We define corporate banking as banking services provided from a variety of financial institutions to companies with more than $100 million in
                    revenues and their subsidiares, as well as similar companies that participate in ecosystems.

                   The power of many: Corporate banking in an ecosystem world                                                                                   1
A particular concern for corporate banking                   executives may no longer be as attached to the idea
    executives is that they have operated over                   that banks are the only source of financial services.
    recent years in a “goldilocks” macroeconomic                 It is easy to imagine a situation in which other
    environment—neither too hot, nor too cold—and                industries (particularly in the tech space) may have
    aided by almost limitless cheap money from central           the customer relationships, financial firepower, and
    banks. Of course, this is unlikely to last. The financial    strategic intent to compete.
    cycle will turn, bringing higher interest rates and a
                                                                 These trends matter to the banking industry
    normalization of credit conditions and risk costs.
                                                                 because the corporate segment remains key to
    The effects of the latter are already manifest in
                                                                 the health of the wider industry. Corporate-related
    some emerging markets. In China, in particular, risk
                                                                 banking activity generated around $1.25 trillion in
    costs have risen sharply, driven by nonperforming
                                                                 revenues in 2016. Slower growth, more regulation,
    loans and unsustainable corporate leverage.
                                                                 rising competition, and the critical emergence of
    A further pressure is regulation, the roll-out of which      ecosystems put that revenue pool in play.
    is set to continue at pace over the coming years.
    Banks under the Basel framework must persist in
    building out their capital buffers, implementing new
                                                                 Ecosystems will change everything
    risk measures, and taking steps to ensure they hold          Individual digital technologies offer convenience
    sufficient liquid assets. From 2019, the Financial           and the ability to work more efficiently and serve
    Accounting Standards Board’s Current Expected                customers better. However, the whole is greater
    Credit Loss Model will impose much higher impaired           than the sum of its parts. The most successful
    loan provisions on US banks. The alternative                 businesses have grasped how digitization enables
    International Financial Reporting Standard 9 will            diversification; that if you can sell books on your
    lead to an increase in realized earnings volatility.         platform then you can also sell cars, holidays, and
    Banks in Europe must also manage the impact of               financial services. Companies such as Alibaba,
    regulation aimed at fueling competition (Europe’s            Facebook, and Tencent have evolved into multi-
    PSD2, the UK’s Open Banking initiative) and new              business behemoths, or ecosystems, that bring
    rules to boost transparency under the Markets in             together interconnected services to meet a variety
    Financial Instruments Directive. By our estimate,            of needs in a single integrated experience.
    global regulation in aggregate has the potential to
                                                                 McKinsey estimates that in the next ten years
    depress average industry ROEs to a low of 3 percent
                                                                 ecosystems will replace numerous value chains
    before mitigation over the coming years.
                                                                 globally. We believe that by the mid-2020s they will
    Finally, corporate banks face competitive                    account for $60 trillion in revenues and span 30
    headwinds. Fintechs are targeting attractive                 percent or more of global gross economic output.
    links in the value chain, including payments, cash
                                                                 In banking, ecosystems offer the opportunity for
    management, asset financing, and trade finance.
                                                                 providers to tap into new customers, markets, and
    While companies such as ThinCats, Creditshelf,
                                                                 data, leading to the potential for greater scale and
    and LendingClub are making a mark in the small
                                                                 more complete resources for managing risk. They
    and medium size enterprise (SME) lending space,
                                                                 are already making waves in the retail segment,
    different platforms are already eating away at the
                                                                 where open-banking initiatives are encouraging
    corporate business. For instance, FX platforms
                                                                 third parties to get involved. Ecosystem plays are
    such as T360 and FXall and payments providers like
                                                                 now also starting to appear in corporate banking,
    Ripple are taking away the corporate business. A
                                                                 with companies, finance providers, incumbents,
    tough competitive environment is only going to get
                                                                 and technology providers exploring how they can
    more challenging in the years ahead.
                                                                 achieve critical mass under a single digital umbrella.
    As the market and economic environment
                                                                 Ecosystems are likely to thrive in the corporate
    shifts, corporate banks are also under rising
                                                                 context because there are clear potential benefits
    pressure to offer faster, more efficient, and more
                                                                 for both clients and providers:
    connected services, in line with the trends in retail
    banking. Clients increasingly expect streamlined             —— A single gateway means clients get frictionless
    experiences, integrated solutions, and value-                   access to a broader range of products and
    added services. In addition, as digital disruption              services than through a conventional linear
    softens the borders between industries, corporate               relationship.

2   The power of many: Corporate banking in an ecosystem world
—— P
                                artnerships and service integration between             data that becomes available.
                               companies across sectors create the potential
                                                                                         Still, alongside the many opportunities, there are
                               for innovation, cross-selling, and data-sharing,
                                                                                         also risks. McKinsey research shows that while
                               as well as the opportunity to develop new
                                                                                         digital technology propels some companies to
                               business models and value-added services.
                                                                                         become clear market winners, it depletes corporate
                            —— Ecosystems create an opportunity to                       earnings and overall value for others. More players
                               expand into new territories (geographic and               naturally increase competition and the threat of
                               client segment), broaden ranges of products               disintermediation. There is a well-rehearsed concern
                               and services, and overcome the capability                 among bankers that new technology gateways
                               constraints inherent to being an individual player.       could create a barrier between themselves and
                                                                                         their clients, with other players controlling the
                            —— M
                                ore effective risk mitigation is enabled by
                                                                                         relationship. That way lies a utility model that is
                               multi-dimensional data and information available
                                                                                         unlikely to be an attractive end game. In addition,
                               in the ecosystem. Orders, transaction data,
                                                                                         data sharing is itself a double-edged sword, creating
                               logistics, and other information from partners
                                                                                         business opportunities but also offering competitors
                               such as tax bureaus and customs will support
                                                                                         the chance to create value from formerly proprietary
                               credit facility and post-loan management.
                                                                                         assets. Finally, there is inherent risk in sharing
                            A particular benefit for corporate banks is the              data with third parties, particularly as banks come
                            chance to partner with organizations outside                 under rising regulatory imperatives to protect
                            banking. For example, companies, banks, and                  their customers.
                            securities houses on a single platform can leverage
                            scale to put together cheaper and more accessible
                            financing packages (Exhibit 1). Ecosystems may
                                                                                         China taking the lead
                            also bring technology-based opportunities, such              Local regulation, culture, and business practices
                            as easier data-sharing, and better information               mean the development of ecosystems is likely to
                            exchange across the front, middle, and back offices.         proceed at different paces around the world. To
                            There are also potential operational improvements.           date the biggest businesses have evolved in China.
                            Risk management and credit assessment, for                   E-commerce giant Alibaba, for example, offers
                            example, may be better served with the additional            numerous financial and other services to companies

Exhibit 1
Ecosystems create opportunities for banks and enable better services.

Three key benefits

 Cater to diverse               Clients can access a more comprehensive range of products and services
 needs and address
                                Partner with numerous players across sectors, including banks, non-bank financial institutions,
 more pain points
                                fintechs, enterprises, and professional services firms, to offer integrated solutions

 Tap into new client            Enable regional players to bring innovative solutions to new geographies and client segments
 segments and
                                Enable new business models such as integrated supply-chain solutions based on core enterprise’s
 geographies
                                credit
                                Accelerate business expansion for regional players leveraging the ecosystem’s nationwide online
                                platform

 Enhance risk                   Leverage data from real transactions to enhance risk management
 controls
                                Host-to-host transaction data to validate real trade background and support credit facility as well as
                                post-loan management

Source: McKinsey analysis

                            The power of many: Corporate banking in an ecosystem world                                                       3
on its platform. Social media platform Tencent                and document management. The distributed
                                  has launched a bank that leverages data from                  ledger forms a tamper-proof “golden record”
                                  platform partners to make loans. Another Chinese              of transactions in negotiable debt certificates.
                                  ecosystem, Ant Financial (founded in 2014 out of the          Financial companies on the platform include
                                  world’s biggest online payments provider Alipay—a             banks, trust funds, securities firms, and factoring
                                  subsidiary of Alibaba) runs a money-market fund               companies. Core enterprises receive credit lines
                                  with $165 billion of assets under management.                 that can be extended down the supply chain. In
                                                                                                bringing together a group of enterprises, Linklogis
                                  The common theme running through these
                                                                                                increases collective bargaining power and boosts
                                  businesses is that they are sustained because
                                                                                                the stability of supply chains.
                                  they create a hive effect in which mutual benefits
                                  accumulate. For the most part they are orientated            • The banking arm of Ping An Insurance, China’s
                                  toward the retail space and mass market. However,              second-largest life insurer, is leveraging a range
                                  that is beginning to change, and a variety of new              of technologies (blockchain, AI, cloud computing)
                                  models are emerging that are directly relevant to              to expand its retail-focused ecosystem and build
                                  corporate banking propositions:                                a supply-chain accounts-receivable platform
                                                                                                 (Exhibit 2). The platform aims to bring together core
                                  Fintech or bank-led ecosystems                                 companies, their suppliers, factoring interests,
                                                                                                 securities firms, trust companies, and related
                                  •L
                                    inklogis (backed by Tencent) is a fintech startup
                                                                                                 businesses to enable asset-based financing. The
                                   that helps banks build blockchain-based platforms
                                                                                                 resulting network supports securitization and trading
                                   on which core enterprises and their supply chains
                                                                                                 opportunities, and financing can be extended
                                   can access asset-based finance. Blockchain
                                                                                                 through the supply chain to second-order suppliers
                                   technology supports identity checks, asset review,
                                                                                                 and potentially beyond, according to Ping An.

Exhibit 2
Ping An’s SAS platform helps corporates and value-chain players obtain financing
and value-added services.

           Blockchain                                                                                                 Artificial
                                                                  New technologies as enablers                        Inteligence
           Information
           tracing and validation                                                                                     Identity verification
                                                                   Factoring asset securitization
                                                                           and exchange
                            Securities companies                                                                   Private equity
                                                                             Trust funds
                                                         Accounts/receivable financing based on credit of
                                                                        core enterprises
                                 Core companies                         Immediate suppliers              Upstream suppliers

                                                   Leasing companies                           Factoring companies

                                                                                Banks

          Cloud storage                                                                                           Automatic registration
                                                                  New technologies as enablers                    on People’s Bank of
          Cloud-based                                                                                             China system
          platform
                                                                                                                  Fraud prevention

Source: Ping An annual report; expert interviews

4                                 The power of many: Corporate banking in an ecosystem world
Industrial enterprise + big bank                                   Marketplace ecosystem
                         ecosystem                                                          The marketplace model enables a bank to
                         A group of 11 industrial companies, including rolling              partner with cross-sector players to discover new
                         stock manufacturer CRRC and China Aerospace                        relationships and expand (Exhibit 4). A leading
                         Science and Technology Corporation, partnered                      regional bank is working with banks, non-bank
                         with two state-owned banks (ICBC and PSBC), six                    financial institutions, factoring companies, core
                         local state-owned enterprises, and four privately                  enterprises, and technology companies to build a
                         owned enterprises, to build a trade-finance platform.              platform that enables participants from within and
                         The CSCC platform (Exhibit 3) includes more than                   outside the region to access trade finance, asset
                         900 core companies, roughly 35,000 multi-layer                     exchange, payments, and value-added services.
                         value-chain players, and over 20 national and                      The bank gains from cooperation with the factoring
                         regional banks and non-bank financial institutions.                companies and by building alliances with other
                         Transaction volume reached approximately RMB                       financial institutions. The relationships on the
                         240 billion by 2019, according to CSCC’s web site.                 platform are designed to be mutually beneficial;
                                                                                            banks obtain high-quality credit assets, factoring
                         The platform incorporates multiple business
                                                                                            companies source new business, and corporates
                         models, including financing, client brokerage
                                                                                            access a wider choice of financing options.
                         services, and IT solutions to help banks build or
                                                                                            The plan is to expand the platform and to grow
                         white-label platforms. It also offers services such as
                                                                                            interbank sharing to include activities such as data
                         order and invoice reconciliation and documentary
                                                                                            exchange for onboarding and know your customer
                         servicing.Companies on the platform can access
                                                                                            (KYC). During the course of the project, the bank
                         value-chain financing on a T+0 timeline based on a
                                                                                            transformed its customer-facing and IT systems. It
                         range of assets.

Exhibit 3
CSCC’s trade finance ecosystem incorporates a range of models.

                                                                                                                   Multiplayer platform
  Company                        ~ RMB 240 billion in transaction volume by 2019
                                                                                                                   Leading banks
                                                        E-bill payments                                            Non-bank FIs
                        Core companies                                                  1st-tier supplier
                                                                                                                   Core companies, multi-layer
                         Over 900 core                                            ~ 35,000+ accounts               value-chain players
                           companies
                          across China                                            Split and
                                                                                  endorse
                                   Client                                                                          Various business models:
                                   brokerage                                           2nd- and 3rd-tier           Multi-layer value-chain
                                   by the platform                                         suppliers               financing based on core
                                                                                                                   companies’ e-bill payments
                                                                         Financing                                 Asset-backed security
                                                                                                                   Client brokerage service to
                                                       Asset exchange                                              banks onboard
  Financial
  institution           Banking partners                                                   Non-bank                IT solution to help banks
                                                                                      financial institutions       build or white-label
                                                                                                                   platforms
                        Over 30 national                                          Factoring companies              Value-added document
                       and regional banks                                                                          service
                         such as ICBC                       ABS
                                                          exchange                    Leasing companies

                                                                                      Leasing companies

Source: CSCC website

                         The power of many: Corporate banking in an ecosystem world                                                                5
set up a digital innovation garage, bringing together         services, business models, and technologies
                              teams from business, IT, and operations.                      available, compared with traditional platforms.
                                                                                            The scale and diversity create significant
                              Regulator + banks + fintech ecosystem                         opportunities for lenders, borrowers, and providers
                              A partnership between China’s central bank                    of adjacent services (Exhibit 6).
                              (PBOC), Standard Chartered Bank, automaker
                              BYD, and Ping An (as technology provider) created             Banks outside China are innovating
                              the China Bay Area Trade Finance Blockchain                   Regulation such as Europe’s Payment Services
                              Platform (Exhibit 5). Stakeholders include the                Directive (PSD2) and the UK’s open banking
                              Bank of China, China Construction Bank, and                   initiative provide a productive medium for the
                              China Merchants Bank. The aim of the project is to            cultivation of ecosystems. Both initiatives aim to
                              enable participants, and SMEs, to access financing            open up bank databases to third parties through
                              and services including logistics, customs, and tax            APIs. Participants are likely to benefit from
                              advisory. Proposed benefits include lower interest            shared data, wider client reach, more numerous
                              rates and much faster loan approvals—20 minutes               touchpoints, and the opportunity to offer better
                              compared with weeks previously. Orders, logistics,            customer experiences. Banks in the United States
                              and transaction data are stored on the blockchain             are also experimenting. Citi, for example, has
                              ledger, which was launched for testing in September           launched treasury and trade solution APIs through
                              2018. The platform is also designed to connect                its integration platform. The solutions enable
                              with the Internet of Things to enable automated               corporate clients to make payments instantly and
                              contract execution.                                           access real-time information on FX, accounts, direct
                                                                                            debits, cut-off times, and payments.
                              Ecosystems are a game-changer in supply-chain
                              finance, because of the much larger range of

Exhibit 4
Marketplace ecosystems enable geographic expansion and create new business models and
sources of finance.

                                              Marketplace ecosystem

         Suppliers          Distributors                                                                           Business expansion
                              Accounts                                                              1
                                                                                                              1
          Accounts           receivable
                                                                                                                   Leveraging quasi-FIs:
           payable                        3
                                                                                   Non-bank FIs                    factoring companies as
              Core corporates                                                                                      partners, enabling regional
                                                                                Factoring company                  banks to extend client
                                                                                                                   coverage
                                                                                 Leasing company
                                                   High-quality
                                                                              Supply chain company                 Various funding partners
                                                      asset                                                   2
                                                    exchange                                                       Partner banks to join the
                                                                                                                   ecosystem
                                                                                                                   Trust companies, securities
                                                                                                                   companies
                                                                  2
                                                      Banks                                                        Bundling core enterprises
                                                                                                              3
                                                                                                                   Holistic industry supply
                                                                                                                   chain finance: stabilize the
           Banking alliance                    Interbank cooperation        Fintech partnership                    chain, optimize financials
                                                                                                                   and accelerate turnover
                                                                                                                   cycles
                                          Reginal banking participants

Source: McKinsey analysis

6                             The power of many: Corporate banking in an ecosystem world
A common dynamic across these initiatives is that                      are leveraging APIs to open data and services
                            banks are seeking partnerships that can help them                      to third parties. In one example, BBVA allows
                            innovate, expand, control costs, and accelerate time                   third parties to retrieve business user balances
                            to market. In the process, three distinct species of                   and transactions in market-standard format.
                            nascent ecosystem are emerging:                                        CitiConnect has processed millions of API calls
                                                                                                   for payment initiation and data inquiries. APIs
                            —— I nvestment and M&A in fintech. Bigger banks
                                                                                                   connect ecosystem partners, organizations,
                                are investing in fintechs that can help them
                                                                                                   and clients seamlessly, enabling the integration
                                incorporate new technology and develop use
                                                                                                   of capabilities and offering of new products
                                cases. Almost all major banks have taken this
                                                                                                   and services across ecosystems. The future of
                                approach in some form. In one example, Westpac
                                                                                                   corporate banking is likely to be characterized
                                strategically invests in around 20 fintechs, some
                                                                                                   by ecosystem-like interactions, enabled by APIs
                                of which it has integrated into its business. In
                                                                                                   and platforms built by clients, banks, and third-
                                another, Bocom International, the investment
                                                                                                   party providers. Potential API use cases exist
                                banking arm of China’s Bank of Communications,
                                                                                                   in areas such as trade finance, cross-border
                                has partnered with Hong Kong fintech firm FDT-
                                                                                                   payments, transaction monitoring, and corporate
                                AI to develop solutions from artificial intelligence
                                                                                                   lending (for example, syndicated loans and
                                and big data.
                                                                                                   credit scoring).
                            —— B
                                anking-as-a-service platform (open banking
                               API). Banks including BBVA, Citi, and DBS,

Exhibit 5
People’s Bank of China coordinated a new platform leveraging blockchain technology to
improve capital efficiency and enable financing.

 In September 2018, China Bay Area Trade Finance Blockchain Platform,
 coordinated by PBOC, ran a Phase I trial for accounts-receivable financing
                                                                                                                       Highlights:

   Open and                                                                                                            Blockchain endorsed
   scalable                                                                                                            Greatly enhanced
   platform for               Headlight                       Order sheet                         Automaker            credibility and
   financial                  supplier A                                                           (anchor             authenticity;
   institutions               (upstream                        Shipment                           company)             decentralized, traceable,
   and                          SME)                                                                                   tamper-free
   companies                                          Logistics                Order
                                                     information            information                                Efficiency improvement
   A reserved
   data interface                                                                                                         2-3              20
   for customs,                                                                                                          weeks            mins
                                                            China Bay Area
   regulatory, tax
                                    Loan

                                                            Trade Finance
                                      Loan

                                                             Block-chain
                                                                                               t
                                                                                           ymen

                                                                                                          ion
                                         applic

   More                                                        Platform
                                                                                                   nticat

                                                                                                                        Before            After
                                           exten

   information to
                                                                                          AR pa
                                                ation

   enhance a
                                                                                                  Authe
                                                   sion

   higher number
   of use cases                                               Bank transfer                                            Lower-cost financing
                                                               information

                                                                                                                         7-8%            5.5-6%
                                                             Bank’s funding

                                                                                                                        Before            After

Source: McKinsey analysis

                            The power of many: Corporate banking in an ecosystem world                                                             7
Exhibit 6
Ecosystems create significant opportunities for lenders, borrowers and providers of adjacent
services.

                            Ecosystem platform                                        versus         Traditional supply-chain finance

    Players                 Broader types of market players                                          Mainly trilateral parties
                            All membership banks                                                     Only the operating bank
                            Multiple corporates                                                      Single corporate
                            Multiple layers of suppliers and distributors                            Immediate suppliers and distributors
                            Factoring companies
                            Securities
                            Trust companies

    Solutions               Various banking solutions and                                            Only two major solutions
                            value-added services                                                     Supplier finance
                            Extended financing by “e-draft” circulation                              Distributor finance
                            Factoring ABS exchange
                            Supplier finance
                            Distributor finance

    Business                Membership-based trading platform                                        Supply-chain finance
    model                   Asset marketplace and exchange
                            Client brokerage
                            IT solution service

    Tech                    Blockchain                                                               Internet
    enabler                 Distant/shared KYC recognition
                            Internet

Source: McKinsey analysis

                               —— Strategic alliances. Banks are creating informal            Ecosystems create an opportunity for corporate
                                   or formal partnerships to share knowledge and               banks to expand into new territories and client
                                   best practices. Rabobank, for example, formed               segments, launch more products and services, and
                                   an alliance with banks in around 40 countries, as           overcome the capability constraints inherent to
                                   well as NGOs and research institutes, aiming to             being an individual player. In accounts receivable
                                   expand its network in the agriculture industry.             trade finance in China alone, the market has grown
                                                                                               at 10 percent a year over recent years to pass RMB
                               What’s next?                                                    14 trillion (Exhibit 7).
                               Banking industry executives are attuned to the                  As executives consider how to position their
                               need to manage the challenges of economic                       companies, they first need to consider their own
                               uncertainty, and are preparing for the rise in risk             market positions, priorities, and levels of ambition.
                               margins that will likely accompany any cyclical                 However, there are also rules of thumb that can
                               downturn. The industry is making efforts to become              help guide the choices they make. Larger banks,
                               leaner and more robust, and many large banks have               for example, can leverage their resources to build
                               partnered with fintechs to develop and expand their             ecosystems through accelerated investment
                               services. However, only a few have formulated a                 in fintechs. Regional players are often more
                               comprehensive strategy for the innovation that is               constrained, but have much to gain from working
                               fueling the growth of ecosystems.                               closely with peers, clients, and partners. In doing

8                              The power of many: Corporate banking in an ecosystem world
so they can reasonably expect to reap benefits of            —— Identify your role. Banks must decide how they
                      scale that include greater client reach, enriched               want to play. For some, it might make sense to
                      products, and enhanced services. However, the task              orchestrate an ecosystem, taking the lead in
                      is complex, and requires a strong sense of mission,             bringing the elements together and controlling
                      as well as budget and technological resources.                  the point of entry. Alternatively, a bank could
                                                                                      join other ecosystems, accessing scale much
                      McKinsey sees five key actions that may help
                                                                                      faster and gaining access to new industries and
                      corporate banks find the right path:
                                                                                      businesses. One leading US bank has invested
                      —— S
                          tart from the top. Commitment from the CEO                 billions of dollars in building relationships with
                         and board is essential. However, this must go                hundreds of fintechs, including online brokers,
                         beyond high-level mission statements. There                  payments providers, and marketplace lenders.
                         must be ongoing conversations between top                    Banks must align their roles to their strategic
                         decision-makers and those leading ecosystem                  positioning, product focus, and market.
                         initiatives. Areas such as data science are
                                                                                   —— Create win-win synergies. In successful
                         relatively new and require investment of time and
                                                                                      ecosystems, every member benefits from the
                         resources. It may be useful to set up workshops,
                                                                                      involvement of other members. Banks must
                         where directors can ask questions and deepen
                                                                                      identify win-win value propositions and clear
                         their understanding. External experts can
                                                                                      incentives for their clients and partners. Every
                         also play a role, bringing different skill sets to
                                                                                      company that takes part needs to contribute. In
                         enrichen the ecosystem mindset. Banks must
                                                                                      assessing partnership candidates, leaders might
                         combine technological expertise with business-
                                                                                      consider industries that are changing fast and
                         process knowledge and strength in risk and
                                                                                      which offer new sources of value, or are most
                         regulation. Finally, the bank’s data strategy
                                                                                      meaningful in terms of client base. Executives
                         must be connected to its business goals and
                                                                                      may consider how they can leverage their own
                         core operations, so the proposition creates
                                                                                      data to benefit themselves and others, and how
                         excitement through the organization.

Exhibit 7
The market for trade finance ecosystems in China is an estimated RMB 14 trillion.

      Industrial companies accounts receivables volume
      RMB trillion

                                         +10% p.a.
                                                                                          14.3
                                                                          13.5
                                                    12.6                                                       The large marketplace
                               11.5                                                                            attracts innovators
                                                                                                               and first movers such
                                                                                                               as CSCC Finance, the
                                                                                                               trade finance
                                                                                                               ecosystem built by a
                                                                                                               group of leading
               6.5                                                                                             state-owned
                                                                                                               enterprises and
                                                                                                               partner banks.

               2010           2015                  2016                  2017            2018

Source: Wind

                      The power of many: Corporate banking in an ecosystem world                                                           9
that will impact internal roles, operating models,                data diversity—achieved in part through
                                      and business goals.                                               partnerships—which will enable tailored services
                                                                                                        and create more value for the ecosystem
                                  —— Define use cases. Banking executives must
                                                                                                        as a whole. Information from a shipping
                                     identify the areas early on where they can
                                                                                                        company, for example, may help banks market
                                     generate the most value for themselves and
                                                                                                        trade-finance and FX services. Deeper data
                                     their clients. In some regions that may be in
                                                                                                        insights can establish previously undetected
                                     trade finance, while in others it may be corporate
                                                                                                        connections between companies, people, and
                                     lending or data-driven applications. The
                                                                                                        relationships. More extensive data can also
                                     ecosystems with strong early growth in China are
                                                                                                        support analytically driven scenario planning,
                                     the trade-finance platforms that bring together
                                                                                                        helping banks understand how ecosystems may
                                     industrial enterprises, national and regional
                                                                                                        develop, and where data can add value. Still,
                                     banks, and financial institutions. Potential API
                                                                                                        banks may not wish to share everything—there
                                     use cases are also emerging in trade finance,
                                                                                                        must be policies about what should remain
                                     cross-border payments, transaction monitoring
                                                                                                        private. Equally, they must ensure that partners
                                     including anti-money laundering and KYC, and
                                                                                                        share back any proprietary information they
                                     corporate lending.
                                                                                                        have transformed or enriched. Banks should
                                  —— Get the IT and data right. The lifeblood of any                    ask whether there is some target end state
                                     commercial ecosystem is a digital platform                         for data management that will drive value
                                     and data. This will feed cross-fertilization and                   creation. Technology is an important enabler,
                                     enable new insights, more accurate pricing,                        with cloud-based databases proliferating and
                                     and innovative services. A critical goal is                        AI applications including natural language

Exhibit 8
Banks can choose one or multiple models depending on product area and market segment.

                                                     Products (financial and beyond)
                                                                  Both own
                                             Own                and third party                Third party
                                                                                                                           Traditional banks
                                                                                                                      1    offer principally their own
                                              1                         4                          5                       products through their own
                                                                                                                           channels
                                        Traditional                 Solution               Aggregator/                     “All things to all people”
                            Own            bank                     provider                 solution                 2    model prioritizes own
                                                                                            manager                        products but creates
                                                                                                                           competition on distribution

Channels                                                                                                                   Ecosystem orchestrators
                                                                                                                      3    facilitate collaboration
(branches,                                                                                                                 between multiple
e-bank,                                                                                                                    participants
apps, etc)
                                              2                                      3                                     Solution providers
                                                                                                                      4    create end-to-end solutions
                                       “All things to                          Ecosystem                                   by combining best-of-breed
                  Both own              all people”                           orchestrator                                 products, either their own or
                  and third                                                                                                from a third party
                      party
                                                                                                                           Aggregators and solution
                                                                                                                      5    managers
                                                                                                                           create transparency and
                                                                                                                           promote competition

Source: McKinsey analysis

10                                The power of many: Corporate banking in an ecosystem world
processing, deep learning and neural networks            banking. These players understand that in a fast-
    increasingly available to help banks achieve new         moving and increasingly competitive environment
    insights. Banks must also be willing to review           the whole is greater than the sum of its parts.
    data and application architecture, and to invest         Ecosystems enable expansion, innovation, data-
    and build new capabilities in APIs that will enable      sharing, and new business opportunities. Regional
    external connections.                                    players may benefit in particular from extended
                                                             reach and scale. Given the range of possibilities,
Corporate banks are specialized providers of
                                                             and the chance to create critical mass, ecosystems
sometimes complex financial services, and are
                                                             are likely to be a key disruptive threat to corporate
therefore relatively protected from the huge
                                                             banking over the coming decade. If banks are to
ecosystems that are emerging in the retail context.
                                                             catch the wave, the time for action is now.
However, it would be a mistake for executives to
think they are immune. Already in China corporate
banks are taking part in ecosystems in a variety of
models. Large European and US-based banks are
also engaging, primarily through partnerships with
fintechs and exploration of the implications of open

The power of many: Corporate banking in an ecosystem world                                                           11
August 2019
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