THE NEW MEXICAN ENERGY MODEL - Special Feature
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Special Feature The Lifestyle Negocios Mexico Riviera Nayarit, para Feeding the World Mexico’s Pacific Coast exportadores Treasure THE NEW MEXICAN ENERGY MODEL 2014 XI
M exico is on the move. Our country has generates great opportunities for new produc- concluded an important transforma- tive investments and latest technologies. tive cycle that includes 11 structural The Tax Reform increases the State’s finan- reforms. With these profound changes, Mexico cial capacity and favors public investment in pri- is breaking the restraints that have prevented it ority areas for economic activity, such as science, from reaching its full potential. technology, and infrastructure. In its turn, the Six of these transformative reforms aim to Financial Reform gives place to the conditions elevate the productivity and competitiveness that allow the robust Mexican bank to par- of our economy, to accelerate its growth. They ticipate more actively in the country’s growth, form a platform that will enable us to drive de- through more credit options and at lower inter- velopment in the coming years. est rates for families and businesses. With the Labor Reform, Mexico ad- Finally, the Energy Reform will allow the par- vances towards a more efficient and flexible ticipation of a higher number of companies, thus labor market that permits the incorporation modernizing the sector with more productive in- of women and young adults. Meanwhile, the vestment and cutting-edge technologies. This en- Economic Competition Reform establishes sures the supply of electricity and hydrocarbons at clear rules that set competing companies on a competitive prices for industries and homes. level footing and bring down entry barriers to The transformative reforms are already a real- new participants across all sectors. ity. Now, the Mexican Government is putting them In the same way, the Telecommunications into action. To do so, we follow an agenda of ac- and Broadcasting Reform encourages effective tions in concrete terms that will allow them to be competition in the sector, enabling Mexico to implemented effectively. By combining the efforts close the digital gap and integrate more Mexi- of authorities, the private sector, and citizens, we cans into the knowledge society. In addition, it are building a more prosperous Mexico. . Enrique Peña Nieto President of the United Mexican States
Table of Contents November 2014 16 22 46 Special Report Business Tips Mexico in the World Green Solutions 2014: Mexico and Renewable Opportunities for Cooperation Opportunities for Green Energy Generation between Mexico and the Netherlands Investment in Mexico in the Food and Agriculture Sector cover feature THE NEW MEXICAN ENERGY MODEL 18 archive photo From ProMéxico 10 12 Briefs 24 figures Special Feature: Mexican Food Industry Mexico’s Partner 40 Mexico Feeding the World 56 Cool Flavors 26 Swiber Offshore México La Nao Foods 58 Mieles Campos Azules 28 3Tek Solar 48 30 Gamesa 50 Intergan 60 Comal Foods 32 Sunpower 52 Prinsa 62 Agri-food Industry Figures 34 Eosol Energy 36 Newen 54 CAFESCA 64 Preserving Mexico’s Flavors 38 Risen Energy México
The Lifestyle The Complete Guide to the Mexican Way of Life courtesy of cirque du soleil 66 courtesy of fr-ee 68 Fernando Romero: The Beauty, Sustainability, Lifestyle and Economic Briefs Development photo photo courtesy of fernando montiel klint 70 78 Mexico, Protecting a Series of Our Water, Contemporary Land, and archive Snapshots Skies photo photo Riviera Nayarit, Mexico’s Pacific Coast Treasure courtesy of pacific golf course Nestled between the Pacific and the Sierra Madre Occidental, in the space of just a few years this tropical paradise has become one of the country’s most interesting tourist destinations, whether you want to relax, take up residence, or do business. 74 photo
| Negocios ProMéxico Para exportadores Reflexiones en torno a la sustentabilidad energética en México 90 De ProMéxico 82 breveS 84 Encuentro 1:1, Apuntes y reflexiones creatividad de sur a norte para concretar negocios en el mercado peruano 87 92 La internacionalización Retos para de servicios: la internacionalización archivo Experiencias del turismo de las pymes Mexicanas de reuniones en Francia fotos 88 94 November 2014 7
| Negocios ProMéxico ProMéxico Francisco N. González Díaz CEO Karla Mawcinitt Bueno Communication and Image General Coordinator Sebastián Escalante Bañuelos Director of Publications and Content sebastian.escalante@promexico.gob.mx Copy Editing Felipe Gómez Antúnez Jorge Morales Becerra Contreras Advertising negocios@promexico.gob.mx Cover Photo Archive Editorial Council consejo editorial Ildefonso Guajardo Villarreal Francisco de Rosenzweig Mendialdua Enrique Jacob Rocha Francisco N. González Díaz Embajador Alfonso de Maria y Campos Castelló Luis Miguel Pando Leyva Francisco Javier Méndez Aguiñaga Rodolfo Balmaceda Guillermo Wolf Jaime Zabludovsky Gabriela de la Riva Adolfo Laborde Carranco Silvia Núñez García María Cristina Rosas González Ulises Granados Quiroz Karla I. Mawcinitt Bueno Negocios ProMéxico es una publicación mensual editada por ProMéxico, Camino a Santa Teresa número 1679, colonia Jardines del Pedregal, delegación Álvaro Obregón, CP 01900, México, DF Teléfono: (52) 55 5447 7000. Portal en Internet: www.promexico.gob.mx; correo electrónico: negocios@promexico.gob.mx. Editor responsable: Gabriel Sebastián Escalante Bañuelos. Reserva de derechos al uso exclusivo No. 04-2009-012714564800-102. Licitud de título: 14459; licitud de contenido: 12032, ambos otorgados por la Comisión Calificadora de Publicaciones y Revistas Ilustradas de la Secretaría de Gobernación. ISSN: 2007-1795. Negocios ProMéxico año 7, número XI 2014, noviembre 2014, se imprimió un tiraje de 13,000 ejemplares. Impresa por Cía. Impresora El Universal, S.A. de C.V. Las opiniones expresadas por los autores no reflejan necesariamente la postura del editor de la publicación. Queda estrictamente prohibida la reproducción total o parcial de los contenidos e imágenes de la publicación sin previa autorización de ProMéxico. Publicación gratuita. Está prohibida su venta y distribución comercial. ProMéxico is not responsible for inaccurate information or omissions that might exist in the information provided by the participant companies nor of their economic solvency. The institution might or might not agree with an author’s statements; therefore the responsibility of each text falls on the writers, not on the institution, except when stated otherwise. Although this magazine verifies all the information printed on its pages, it will not accept responsibility derived from any omissions, inaccuracies or mistakes. November 2014. Download the PDF version and read the interactive edition of This publication is not for sale. Negocios ProMéxico at negocios.promexico.gob.mx. Its sale and commercial distribution are forbidden. November 2014 9
From proméxico. Few countries can truly claim try, this edition includes content related such a profound transforma- to the country’s agri-food sector. Mexico tion as Mexico. The New has a gastronomic tradition recognized as York Times recently referred Intangible Heritage by UNESCO. It offers to it as “radical.” Probably a vast assortment of products that have one of the most relevant steps is the trans- innovated their processes and penetrated formation of the energy sector. It opens a traditional and non-traditional markets. great attractive market to foreign investors, As a result, the country occupies a privi- through services, licenses, profit-sharing leged role as a producer and supplier of and production-sharing agreements. In few food and beverages. words, for the first time in over 75 years, Mexico is the leading exporter of beer, private companies can participate in Mex- mango, mezcal, papaya, tomato and tequila, ico’s energy sector. A Citibank study esti- among other products. It excels in the export mates that the impact of the energy reform of confectionery, baked goods and meat prod- will attract over 40 billion usd in invest- ucts, to name just a few examples. Moreover, ment flows between 2015 and 2019. it is the sector’s second most important sup- In addition, Mexico represents a window plier to the US and the third largest producer of opportunity for the development of renew- of processed foods in America. able energies. Mexico is the third most impor- ProMéxico has driven the formation tant destination in the world for investment of agri-food export consortia in order in solar energy projects and its wind potential to strengthen small producers and help is one of the most attractive. The renewable them to export and internationalize. For- energy sector has recorded steady growth in eign demand for agri-food products from the country during the last decade. Installed Mexico has increased significantly, not capacity for energy generation from renew- only to serve Hispanic consumers, but able sources has grown substantially and also to supply Halal and Kosher markets. conditions are ripe for business development Mexico definitely has many competi- in the sector, as you will discover in this issue. tive advantages. Energy and agri-food are In order to go deeper into business de- just two we want to highlight for the in- velopment and opportunities in our coun- ternational business community. Welcome to Negocios! Francisco N. González Díaz CEO ProMéxico 11
BRIEFS BRIEFS ELECTRIC AEROSPACE WEG builds new plant cutting edge training Brazilian electrical equipment manufacturer WEG will build a European aircraft manufacturer Airbus The 15 million USD center will pro- new production plant in the state of Hidalgo, with an investment will open a Center for Research and In- vide training for pilots and other airline of 120 million usd, to provide metallurgical and machining pro- novation in Aerospace Engineering un- operations personnel. cesses for metal parts. der the auspices of the Autonomous Uni- versity of Nuevo León. www.airbusgroup.com www.weg.net archive archive photo photo AUTOMOTIVE BIOTECHNOLOGY sumitomo targets aguascalientes STRONG SEEDS FOR A STRONG INDUSTRY courtesy of airbus Japanese auto parts maker Sumitomo US-based biotechnology multinational Monsanto inaugurated Electric Industries plans to build a new a new seed technology research center in the western state of manufacturing plant in the state of Aguas- Jalisco. The new site is planned to centralize the company’s ef- calientes. The projected 28 million USD fa- archive forts to develop new hybrid and genetically modified strains of cility will produce sintered parts for trans- corn. Monsanto expects to invest 90 million usd over the next mission gears and key engine parts. photo five years in its new research center. photo global-sei.com www.monsanto.com AUTOMOTIVE RENEWABLE ENERGY TOYODA GOSEI CLEAN POWERED LANDS IN GUANAJUATO INNOVATION Japanese auto parts maker Toyoda Gosei French electricity company Schneider Elec- will invest 67 million usd to establish a tric will construct Mexico’s first 100% so- new manufacturing plant in Guanajuato. lar-powered building in the northern state The site is projected to produce radiator of Nuevo León, which is expected to be up grills, console boxes and other parts for and running by 2016. the region’s automotive OEMs. The building, to be located in the city of Monterrey’s technological research www.toyoda-gosei.com and innovation park (PITT) –a hub for local tech firms– will house Schneider’s design center. The building, to be constructed with the support of the federal government and archive archive boasting zero electricity consumption, will occupy land adjacent to the company’s of- fices in the IT hub. photo photo www.schneider-electric.com
BRIEFS BRIEFS RENEWABLE ENERGY infraestructure capturing sun power manzanillo is among Mexican solar power developer Iusasol is the world’s top 100 ports building a new photovoltaic cell manufac- turing plant in Estado de México. The 200 Containerisation International and million usd facility is intended to serve Lloyd’s List issued their traditional annu- growing demand driven by Mexico’s re- al ranking of the list of the top 100 global cently implemented energy reform. containerized ports. According to the publication, eight iusasol.com ports of Latin America are among the top 100 ports worldwide. The Mexican port of Manzanillo is ranked 68th worldwide. According to Lloyd’s, Manzanillo is archive archive the main commercial port for Mexico’s containerised cargo and one of the five largest hubs in Latin America. photo photo In 2013, Manzanillo began operations at the port’s second specialised container terminal (TEC II), that Philippines-based RENEWABLE ENERGY The wind farm will be equipped with International Container Terminal Services have the capacity to handle 2 million will have three docks in order to handle 33 turbines, each with rated power of 1.5 Incorporated (ICTSI) will run under a 37 TEU annually by 2020. super post-panamax vessels. MW and a rotor diameter of 77 meters, year concession through Contecon Man- TEC II, with a first phase 400,000 TEU winds of success mounted on 80-meter-high (hub height) zanillo.The three stage ICTSI project will capacity, occupies an area of 73 ha and www.lloydslist.com steel towers. Spanish renewable energy developer Construction work on the site –near Acciona Energía has signed a contract the Eurus, Oaxaca II, Oaxaca III and energy worth 111 million usd with private in- Oaxaca IV wind farms, all owned by vestors Actis and Comexhidro for the Acciona– is expected to conclude in the design, engineering and construction of a fourth quarter of 2015. A positive reform 49.5 MW wind farm in Mexico. When completed, the Ingenio wind The Ingenio wind farm, located in the farm will produce enough clean energy Isthmus of Tehuantepec in Oaxaca, in- to power 125,000 Mexican homes, while According to BBVA Bancomer’s Regional archive cludes, through additional contracts, the avoiding the emission of 206,000 metric Sector Situation analysis, thanks to the sale of the project developed by Acciona tons of CO2 that would have been pro- recently implemented energetic reform in Energía México to its new owners, plus the duced by conventional power stations. Mexico, the states of Tabasco, Veracruz, photo operation and maintenance of the wind Chiapas, Puebla, Tamaulipas, Nuevo León, power complex for 15 years. www.acciona-energia.es Coahuila and San Luis Potosí will register a higher economic dynamism by 2018 than the one they would have observed without the reform. According to the document, the larg- est oil production platform imply that Tabasco, Chiapas and San Luis Potosí AUTOMOTIVE archive will accelerate their growth. With the re- form, Tabasco will grow 7%; Chiapas, just brp’s third in mexico over 4% and San Luis Potosí, above 5%; photo whereas without reform, the expansion of Canadian sports vehicle maker Bombardier the Gross Domestic Product (GDP) in Ta- Recreational Products (BRP) plans to begin basco would be close to 4.5%; in Chiapas, construction on its third manufacturing 2.5%, and San Luis Potosí, under 4%. “To In an exercise on energy projections, Based on the potential growth of these plant in Mexico in 2014. The 55 million enable greater oil production platform in BBVA Bancomer considers that the produc- state economies, BBVA Bancomer predicts usd site, to be located in the northern bor- the coming years is one of the main goals of tion of oil and natural gas will increase 20% that Mexico’s GDP will grow a percentage der city of Ciudad Juárez, Chihuahua, will energy secondary laws. The benefits of this by 2018; however, it also estimates that the point more than the expected without en- manufacture all-terrain vehicles. will be reflected primarily in those states share of hydrocarbon extraction from wa- ergy reform in 2019, to reach 4%. archive that concentrate both conventional and un- ters, generally attributed to Campeche, www.brp.com conventional resources,” says the report. would be 20% lower compared to 2014. www.bbvaresearch.com photo
Negocios ProMéxico | Special Report photo archive Special Report | Negocios ProMéxico The event has become a Green space for dialogue that Solutions unites the triple helix of the public and private sectors 2014: and academia, with the Opportunities goal of sharing new trends for Green and linking networks that develop into innovation and Investment business opportunities for in Mexico the national economy. Thus, the promotion of a forum The mitigation of climate change, of this scope is fundamental economic sustainability, and to motivate the domestic care of the environment have been key components for the market and the growth of Mexican government, companies, green business in Mexico. institutions, and other organizations. The transition towards the use of clean energy sources, the reduction of energy consumption, and support for sustainable city models will be crucial components for Green Solutions 2014. by francisco n. gonzález díaz* Almost a quarter of the installed capacity for energy generation in Mexico is derived from renewable sources. Installed capac- ity is currently at 15 gigawatts (GW), but is expected to reach 35GW by 2027. Mexico is convinced that the development of clean technologies and energy generation from al- ternative sources are elements that cannot be put aside. For this to be consolidated, more incentives must be put in place to attract the green investment needed by the sector. Green Solutions has been and is one of the major efforts of the Mexican govern- ment to promote sustainable business and attract green investment. As the name sug- gests, it is a forum to seek and find solutions of green business in Mexico. 3. Promote business meetings. undergoing and the potential for the future. • Environmental public policies. The impetus from the Mexican gov- that achieve greater energy efficiency, reduce This year will be the 5th edition of 4. Offer solutions in terms of financing, Structural reforms were proposed and ad- • Agro-industry and sustainable manu- ernment towards events like Green So- carbon dioxide emissions, and optimize the this important event. Green Solutions liaison, knowledge of regulations, and opted in several sectors which are of great facturing. lutions shows the country’s commitment use of natural resources, among other goals. 2014 will be held on November 5 and 6 investment opportunities related to the importance for the environment, energy, • Green financing. to its environmental future, but also to The event has become a space for dia- and ProMéxico will be joined by the state recent approval of reforms. and education. They give us a glimpse of the • Renewable energies. attaining business opportunities aimed logue that unites the triple helix of the of Aguascalientes, which has decisively 5. Communicate the investment opportu- modernization and optimization of “green” • Opportunities and green investment at promoting the use of clean energy public and private sectors and academia, pushed the fight against climate change nities derived from the recent structural sectors, allowing sustainable development for SMBs. sources. with the goal of sharing new trends and and care of the environment. This edition reforms. and taking our country to a more competi- Green Solutions has successfully held Great transformations have been made linking networks that develop into innova- will aim to: Some 3,500 participants are expected. tive level in the global economic arena. four previous editions with an atten- a reality thanks to a meeting of minds. tion and business opportunities for the na- 1. Spread Mexico’s potential and com- The main topic of this forum is Green invest- In an effort to support the sustainable dance surpassing 15,000; 5,000 business Mexico is pulling together to ensure a tional economy. Thus, the promotion of a mitment to green investment. ment to bring Mexico to its full potential. products and services industries in Mexi- meetings and 115 conferences, panels, more prosperous, greener Mexico. N forum of this scope is fundamental to mo- 2. Transfer public environmental policies The relevance of this topic is directly linked co, Green Solutions 2014 will address the and seminars. In 2014, new horizons are tivate the domestic market and the growth to the business sphere. to the transformation process the country is following topics: sought. *CEO of ProMéxico. 16 November 2014 November 2014 17
Negocios ProMéxico | Cover Feature photo courtesy of pemex Cover Feature | Negocios ProMéxico The intention is to create competitive mar- tal Protection Agency of the Hydrocarbons A fundamental aspect of the kets that enable, in the short and medium Sector (ANSIPA). Finally, the Mexican Pe- reform is the transformation terms, the reduction of energy costs, a se- troleum Fund for Stabilization and Devel- cure supply, and to reach all current and opment –a public trust fund managed by of both Pemex and potential consumers in the most efficient Mexico’s Central Bank– was created and the Federal Electricity and sustainable way. will be responsible for the long-term man- Commission (CFE) into State- These changes throughout the energy agement of oil revenues. value chain adhere to one of the central A fundamental aspect of the reform is owned productive enterprises, goals of the current Administration: to the transformation of both Pemex and the so that now they have the modernize the country’s institutional ar- Federal Electricity Commission (CFE) into rangement to give the Mexican economy State-owned productive enterprises, so obligation to generate value heightened competitiveness. Along with that now they have the obligation to gen- for their owners, that is, for the education, financial, tax and telecom- erate value for their owners, that is, for all all Mexicans. munications reforms, the transforma- Mexicans. To achieve that aim, their inter- tion of the energy sector will further the nal structure was modernized to resemble dynamic performance of all the country’s that of energy companies in their field, with production forces, bringing greater pros- a professional management board and the perity to the population as a whole. flexibility to partner with third parties, to Regarding institutions, greater pow- manage their budgets autonomously and ers are given to the Ministry of Energy seize the business opportunities they deem (SENER) and to the energy regulatory appropriate. The State is no longer a man- bodies such as the National Hydrocarbon ager but an owner. Commission (CNH) or the Energy Regula- As a result of Round Zero –process by tory Commission (CRE). National energy which the State granted Pemex the fields control centers are also created to encour- for which it proved to have financial, age competitive natural gas and electricity technical and execution capabilities– Pe- markets (Cenagas and Cenace), as well as mex received 20,589 million barrels of oil an independent regulator called the Na- equivalent (MMboe) in proven and prob- tional Industrial Security and Environmen- able reserves (2P), enough to guarantee THE NEW MEXICAN ENERGY MODEL On August 12, 2013 the Mexican government announced its constitutional Energy Reform initiative to attract investment and modernize the energy sector. After more than 14 months of open debate, the design and institutional framework stage of the Energy Reform was concluded last October 31 with the publication of the operational rules of the new legislation and institutions of the energy sector. by the ministry of energy This comprehensive Energy Reform tainability and environmental protection, aims to boost economic growth, promote and 6) maximizing the State’s revenue for social development and take care of the the Nation’s long-term development. environment, enhancing the country’s Mexico now has a modern energy competitiveness and increasing its produc- model. The hydrocarbons sector allows tion and industrial capacity. The design private investment in the exploration and of the new energy model was based on exploitation of hydrocarbons, in the pro- international experience and best prac- cessing, transport and storage of hydro- tices, as well as on six basic principles: 1) carbons, petroleum products and petro- hydrocarbons in the subsurface belong to chemicals, as well as in distribution and archive the nation, 2) free market access and di- marketing. In the power sector, private en- rect and fair competition amongst State- terprises can now invest in the generation owned enterprises and private companies, and supply of electricity and, on a contract photo 3) strengthening of regulatory bodies, 4) basis, in the expansion and modernization transparency and accountability, 5) sus- of the transmission and distribution grids. 18 November 2014 November 2014 19
Negocios ProMéxico | Cover Feature photo archive Cover Feature | Negocios ProMéxico operation, approve the exploration and The expected investment for this first called upon to take a leading role, either development plans and authorize the sur- round, including Pemex’s farm-outs, is as service providers, international busi- face exploration and drilling of explor- estimated at more than 12.6 billion USD ness partners or operators. The State is atory wells. The Ministry of Economy per year, that is, 50.5 billion USD over the working to build thorough public poli- (SE) will monitor compliance with local 2015 – 2018 period. cies that will create a national energy content goals, while the ANSIPA will be The tendering of the different types industry and stimulate the emergence of responsible for the oversight of industri- of areas will be staggered throughout production chains and high-paying jobs, al safety and environmental protection. 2015. The terms and conditions for shal- as has already happened in other indus- Finally, all public revenue, other than low waters will be published in the first tries such as automotive and aerospace. taxes, from hydrocarbons exploration two weeks of November, followed by ex- In designing the legal framework for and extraction activities will be managed tra heavy oil in the first half of December. the operation of the Mexican energy sec- by the Mexican Petroleum Fund. In the case of Chicontepec and uncon- tor, priority was given to adhering to in- On August 13, an initial approxima- ventional resources, the terms and condi- ternational best practices. One of the ad- tion of the blocks that will be offered up tions are expected to be published in the vantages of being among the last coun- for bidding as part of Round One was first half of January 2015, whereas those tries to open up to private investment is announced to the public. From the geo- of onshore and deep-waters will be pub- the opportunity to learn from previous logical information available, 169 blocks lished in the first two weeks of February experiences, both positive and otherwise. with high resource potential were iden- 2015 and March 2015, respectively. The With the guidance of the State and strict tified –60 of them can be classified as first contracts are expected to be awarded transparency rules, the participation of development or extraction blocks while between June and September 2015, so that private investment will inject dynamism 109 of them as exploration blocks. by the end of next year, the Energy Reform to an industry that had been closed off The first approximation to Round will be yielding its first results in terms of for decades. With this new energy mod- One includes shallow water blocks, un- hydrocarbon production. el, Mexico will be able to ensure energy conventional fields, and deep water. The This reform opens up important busi- supply for the development and competi- goal of this diversity is to attract com- ness opportunities for both local and for- tiveness of the national economy for de- panies of different sizes and specialties. eign investors. Mexican companies are cades to come. N Exploration Pemex (Prospective Farm-0uts Extraction resources) (2P Reserves) (2P Reserves) Mexico now has a modern 15.5 years of production at the current activities through contracts with private energy model. The hydrocarbons rate. This figure represents 100% of the companies, state productive enterprises or Blocks Surface 4yr estimated Annual Volume* company’s requested reserves and 83% partnerships between the two. The design (Number) (Km2) Total: 183 investment** estimated sector allows private investment of the nation’s 2P reserves; the remaining of the contractual process provides for the investment** Total: 183 Total: 29,112 Total: 50,500 in the exploration and 17% of 2P reserves are available for future participation of different agencies in order 109 25,903 14,606 19,000 Total: 12,625 bidding rounds. to maintain an institutional framework of exploitation of hydrocarbons, 4,750 Regarding prospective resources, Pe- checks and balances. in the processing, transport mex received 21% of the nation’s total SENER will be in charge of the selec- and storage of hydrocarbons, and 67% of what it asked for. These en- tion of the areas that will be up for bid, 4,100 titlements guarantee Pemex’s solid plat- the design of the contracts and the bidding 16,400 petroleum products and form to meet the new scheme of competi- guidelines. The kind of contract will be de- petrochemicals, as well as in tion, while the State ensures a minimum cided based on the type of resources in the 3,775 distribution and marketing. production level. Pemex will be able to bidding areas and following international participate in later bidding rounds on an best practices. 60 15,100 In the power sector, private equal ground with other bidders. Pemex The Ministry of Finance and Public enterprises can now invest in the also has the possibility to request the mi- Credit (SHCP) will be in charge of defin- generation and supply gration of its entitlements to contracts, ing the fiscal terms and awarding vari- and of forming partnerships. In the inter- ables. In the interests of transparency of electricity and, on a ests of transparency and suitability, the and in order to minimize discretional ac- 2,597 3,782 contract basis, in the selection of its partners in these farm-outs tions, the awarding variables will be emi- will be the result of an international pub- nently economic, and could be payment expansion and modernization lic bid conducted by the CNH. Until now, to the government, a work commitment 1,557 of the transmission the company has announced its intention beyond the minimum or a combination 141 612 oldemar and distribution grids. to migrate 14 fields grouped into ten con- of both. tracts, with total estimated 2P reserves of The bidding processes, including 1,557 MMboe. awarding and signing of the contracts on graphic Besides Pemex’s entitlements, the State behalf of the State, will be performed by will conduct exploration and extraction the CNH, which will also supervise their *Million Barrels of Oil Equivalents / **Million / 1In 10 contracts 20 November 2014 November 2014 21
Negocios ProMéxico | Business Tips photo archive Business Tips | Negocios ProMéxico Mexico and Renewable Mexico can achieve the goal it has set itself by increasing Mexico can achieve the goal it has Energy Generation wind power alone. However, it is expected that as part of set itself by increasing wind power alone. However, it is expected that as part of that that goal, it will also enjoy a boost to power generation goal, it will also enjoy a boost to power generation from other renewable sources. With a strong commitment to the development of renewable energies, Mexico is seeking to meet its energy needs from other renewable sources. Geothermal energy, for example, and at the same time display global responsibility by contributing to the reduction of emissions responsible for the presents low relative costs. If geothermal greenhouse effect. resources are achieved equivalent to the quality of steam deposits found to date, by maría cristina rosas * While developed countries have energy geothermal generation could amount to policies that favor renewable sources, a 2.3% of total capacity by 2026. Today, In the early 19th century, 95% of the growing trend is also observed in emerging Mexico is the fourth largest producer of primary energy consumed in the world economies to promote their development. electricity from geothermal energy, behind came from renewable sources. A century To date, 95 developing countries have pro- only the US, the Philippines and Indonesia. later, that percentage had fallen to 38% posed promotion of clean energy genera- There is already an initiative of public and at the beginning of this century it tion technologies. and private bodies in place to set up three stood at just 16%. That trend seems to The list of the five leading countries in research consortia for renewable technolo- be reversing, as in many industrialized energy generation from renewable sources is gies allocated through the Sustainable En- countries the proportion of renewable headed by China, a country which is respon- ergy Sector Fund, aimed at identifying and energy has grown considerably in the sible for 24% of renewable capacity world- supporting the country’s capabilities for last two decades. wide. In 2013, for the first time, the energy expanding energy generation, with the em- Global investment in renewable en- derived from hydropower, photovoltaic and phasis on geothermal energy. ergy has grown dramatically: in 2004 it wind sources exceeded that produced from In that regard, the Transmexican volca- was 22 billion USD, rising to 130 billion fossil fuels and nuclear energy in this coun- nic axis has been identified as a priority area USD in 2008, 160 billion USD in 2009, try. The US is in second place, followed by crossing the country transversely from Co- and 211 billion USD in 2010. About half Brazil, Canada and Germany. lima to the borders of Puebla and Veracruz of the estimated 194 gigawatts (GW) Throughout this decade, the falling states with significant areas of thermal activ- of new electricity capacity in the world cost of technologies that make use of re- ity, whose development may help establish in 2010 was renewable energy. In early newable energy sources has led to high Mexico’s position as one of the largest gen- 2011, at least 118 countries had policies growth rates in manufacturing, particu- erators of geothermal energy on the planet. in place to support renewable energy or larly in solar photovoltaic technology but Meanwhile, as reported by the Euro- some kind of national goal or quota, well also wind power and biofuel production. pean Photovoltaic Industry Association above the 55 countries that had such Mexico made a commitment to reduce (EPIA), Mexico is among the three most policies in 2005. GHG emissions by 30% by 2020 and attractive countries in the world to invest The growing interest in renewable 50% by 2050, according to the Climate in photovoltaic projects. States like So- energies is due to several factors. First, Change Law passed in June 2012, in order nora, Chihuahua, Durango and Baja Cali- these energy sources contribute to reduc- to comply with the provisions agreed at fornia have the land area and potential for ing greenhouse gas (GHG) emissions. the United Nations (UN) and in the Kyoto installing electricity-generating capacity They also reduce energy dependence and Protocol, where the country voluntarily using solar concentration fields. Similarly, contribute to job creation and techno- imposed a reduction in the use of fossil the levels of solar radiation along the Pa- logical development. The arguments in fuels for electricity generation of 65% by cific coast and the states in the northeast- favor of renewables have been endorsed 2024, 60% by 2035 and 50% by 2050. In ern region permit further expansion of so- by numerous analyses and are supported addition, Mexico has set a goal of gener- lar panel installations in the country. by major international institutions. As ating 35% of power in the country from Thus the outlook for renewables is ex- environmental sustainability policies be- renewable sources by 2024. In that regard, tremely promising. According to informa- come consolidated around the world, it numerous opportunities are emerging in tion from ProMéxico, from 2008 to date is necessary for countries to include envi- the area, to which the recent energy reform it has attracted 47 multiyear green invest- ronmental impact studies in their devel- • Emissions reduction. Unlike hydrocarbons, renewable ener- The energy generated by renewable must be added. ment projects from abroad –mostly in the opment plans, which inevitably leads to • Economically viable and abundant. gies are inexhaustible. For example, the sun sources worldwide grew 8.3% in 2013, rep- Under the National Energy Strategy wind sector– totaling more than 8.2 bil- increased use of renewables. • Forms of energy that are close to con- produces 2,850 times more energy than is resenting 22% of total energy production. 2012-2026, the Special Program for the lion USD and more than 4,950 new jobs. The use of renewable energy brings sumers. needed in the world today; wind energy has Meanwhile, jobs in the sector increased 14% Development of Renewable Energies, pro- According to ProMéxico, the renewable with it several advantages, which in- • Promotion of an intelligent cycle of the potential to meet that goal 200 times; to 6.5 million. According to the Renewable grams on bioenergy, the Program for the energy sector receives the second highest clude: production, consumption and distri- biomass 20 times; geothermal five times; Energy Policy Network for the 21st Century Promotion of Solar Water Heaters in Mex- amount of confirmed investment, exceeded • An increase in supply and the amount bution. waves and tides trice, and hydropower once. (REN21), in 2013, the world developed re- ico (Procalsol) and the wider evolution of only by the automotive sector. N of energy, enabling countries to meet • Use of locally available energy re- According to the Research Association for cord power generation capacity from renew- the energy market in the coming years, we their socio-economic needs. sources, meaning they are friendly Solar Power, the solar radiation that reaches able sources of 1,560 GW, meaning that now can expect an expansion of the infrastruc- *Professor and researcher in the Political and • Renewability and sustainability of re- to the environment and can promote Earth in a single day holds enough energy to more than a fifth of world energy production ture using renewable energy to generate Social Sciences Faculty, National Autonomous sources. community development. meet current demand for eight years. comes from renewable sources. electricity, heat and biofuels in the country. University of Mexico (UNAM). 22 November 2014 November 2014 23
Negocios ProMéxico | Figures infographic oldemar Figures | Negocios ProMéxico A BRIGHT FUTURE Renewable energy in Mexico Mexico has an enormous That is almost It is expected that by The regions with the greater Average daily solar Mexico is part of the Mexico has the potential Mexico has the largest capacity to generate electricity one quarter of 2024, 35% of the potential for wind energy in radiation during the "Sun belt", which to generate 6,500,000 GWh manufacturing base from renewable sources. In the country’s electricity generated in Mexico are the Isthmus of year in Mexico is means it is among the per year from solar energy. of photovoltaic panels 2013, the country’s installed installed the country will come Tehuantepec (Oaxaca), the 5.5 kilowatt-hour per five most suitable That is equivalent to in Latin America, capacity to produce energy capacity to from clean technologies. Gulf of Mexico, la Rumorosa square meter (kWh/m2), countries for the approximately 27.6 times with a production upon renewable sources was generate By 2035 that figure will (Baja California) and the but in some regions it development of the country’s total consumption capacity of over 14,891 megawatts (MW). electricity. be 40% and 50% by 2050. Yucatán Peninsula. may exceed 8.5 kWh/m2. photovoltaic projects. of electricity in 2013. 737 MW per year. 6,000 6,000 6,000 6,000 6,000 HOW 3,000 9,000 3,000 9,000 3,000 9,000 3,000 9,000 3,000 9,000 MUCH 0 12,000 450 0 12,000 2,000 0 12,000 100 0 12,000 75 0 12,000 500 RENEWABLE Installed capacity MW 0 900 MW 0 4,000 MW 0 200 MW 0 150 MW 0 1,000 ENERGY DOES 11,694 890 1,638 3,332 823 169 661 120 76 976 MEXICO GENERATE? Capacity under MW, 2013 construction Hydro Wind Geothermal Biomass Solar Baja California WHERE IS RENEWABLE A GROWING BUSINESS ENERGY PRODUCED IN MEXICO? Investment in renewable 14 Main states with installed energy projects in Mexico 24* 539 570 37 2,922 capacity in 2013 (million , estimated upon investment announcements) Stations in operation and # Sonora under construction, MW NUMBER 7 OF PROJECTS 2500 2,423 Tamaulipas 37* 2 386 5 500 13 1,897 2000 Baja California Sur San Luis Potosí 1500 1 10 136 200 81 33 4 3 1,000 Coahuila 1000 Veracruz 1 874 4 750 869 501 33 37 572* 40 268 500 1 273 Nuevo León Jalisco Oaxaca 1 91 0 324 28 56* 50 66 84 19* 2,707 33 ‘o3 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 *Only includes hydroelectric plants with installed capacity of 30 MW or less. Sources: Federal Electricity Commission (CFE) / Energy Regulatory Commission (CRE) / FDI Markets. 24 November 2014 November 2014 25
Negocios ProMéxico | Mexico’s Partner photos courtesy of swiber offshore mexico Mexico’s Partner | Negocios ProMéxico Swiber Offshore México, long and 36 inches in diame- ter –almost the same distance In less than three years, the company has invested about 250 million usd in Mexico. In savings of up to 100 million USD for the client. The Treasure that Lies as the Panama Canal– that we built under the sea in the August 2014, Swiber executives announced to Mexico has surpassed Swiber Offshore’s expectations. in Mexican Waters area of Campeche.” Based on that experience, the press the firm’s intention to invest about 700 The future of the firm in the country will be linked to the million usd in the country by 2017, thanks to Swiber decided to settle its oil and gas industry over the Having established itself in Mexico, Singaporean company Swiber Offshore has strategic offices in Mexico in the reform in the energy sector implemented by next few years, says Villegas. decided to double its investments over the next five years. The idea is to invest up to order to expand its opera- the Mexican government. “There are great expectations 700 million usd in the Mexican energy sector. tions to the Americas. Also for the energy reform, especial- as a reaffirmation of its long- ly for Mexico’s future, and we by antonio vázquez term commitment, Swiber that the country has led to big example, the company man- are ready to make our contri- flagged its five vessels with profits for the company. aged to put in place a deepwa- bution. I am pleased with what Less than three years ago, Mexicanos (Pemex) the firm a project that consists in the the Mexican flag. “It is a country with an ter platform weighing approxi- Mexico has achieved and the Mexico was totally unknown was surprised at what it meant procurement, transportation, “A good definition of excellent geographical posi- mately 13,000 tons. It did so changes in the energy industry to Swiber Holdings Limited, a to invest in Mexico. and installation of a pipeline what the company does is de- tion but Mexico also has a by working back-to-front: that are intended to create a Singapore company and lead- With 18 years’ experi- in the Gulf of Mexico. veloping offshore fields. Once well-earned reputation in the building the infrastructure on more prosperous and efficient ing global integrated construc- ence, more than 2,500 em- Antonio Villegas, Presi- various studies have been car- world, backed up by economic land and then using a special industry, as well as making it a tion and support services pro- ployees worldwide, and list- dent of Swiber Offshore in ried out showing it is ready policies, and has an excellent vessel to position it at sea by a more competitive country,” he vider to the offshore oil and ings on the Singapore Stock Mexico, clearly describes the to produce, a company like command of its macroeco- “float over” method (the plat- concludes. N gas industry. After a big proj- Exchange, Swiber came to company’s first project in Swiber comes along to build nomic indicators. It has signed form slides over the water and ect carried out for Petróleos Mexico in 2012 to work in Mexico: “A pipeline 77 km the installations for transport- free-trade agreements with is installed). That represented www.swiber.com ing the oil from the well to several countries and has been land. That was what we did in a pioneer in the field. For ex- that first project and what we ample, it is in negotiations to continue to do in others with join the Trans-Pacific Partner- Pemex,” Villegas says. ship (TPP), to which Singapore Internationally, the firm has is a party. All that means that an operating fleet of 51 vessels Mexico’s business practices –comprising 38 offshore and meet global standards,” says 13 construction vessels– in re- Antonio Villegas. gions such as Asia-Pacific, Mid- Following the energy re- dle East, and Latin America. form, Pemex will be one of In less than three years, the main customers for Swiber the company has invested Offshore in Mexico. Villegas about 250 million USD in reveals that the company an- Mexico. In August 2014, ticipates the national energy Swiber executives announced sector will be one of the most to the press the firm’s inten- important markets in the me- tion to invest about 700 mil- dium and long term. lion USD in the country by “That will be a very im- 2017, thanks to the reform in portant market for Swiber in the energy sector implemented the next five years; it is a ques- by the Mexican government. tion of combining the energy “Our attention has been reform with other factors. focused mainly on the Mexi- Pemex is a very productive can market but we also want business […] and the idea is to to explore in Colombia and establish capital investment of we are looking at other op- about 700 million USD, with portunities in the region, larger modern fleets working including the Caribbean coun- offshore. A feature of our fleet tries, Peru, Argentina, and is that it is made of vessels no Venezuela, virtually all Latin more than five years old and American countries, and we that gives it a special value,” are even thinking of the US,” Villegas said. Villegas adds. The technological and Entering Mexican waters innovation component is im- was no accident for Swiber portant for a company like Offshore. Villegas explains Swiber Offshore. In India, for 26 November 2014 November 2014 27
Negocios ProMéxico | Mexico’s Partner photos courtesy of 3tek solar Mexico’s Partner | Negocios ProMéxico At the Plantronics plant, the 1.16 MW photovol- taic system was installed with 4,300 solar modules occupying an area the size of two soccer fields. With such a large-capacity system, the Plantronics installation can generate close to 2 GW hours of clean energy per year, which is equivalent to an annual re- duction in emissions of 1,360 tons of carbon dioxide (CO2). “Nationally, I know of no other company that has inte- grated a roof-top solar system on par with our Plantronics installation,” says the director of 3Tek SOLAR. Full Service 3Tek SOLAR competed with US companies to win the bid 3Tek SOLAR competed with US companies to win the and replicate effective prac- for the huge development bid for the huge development at Plantronics. Once it tices. Given current economic at Plantronics. Once it had conditions, in which interest in secured the contract, the com- had secured the contract, the company leveraged its 20 green energy and the benefits pany leveraged its 20 years of years of experience in design and implementation of of the transitioning to them experience in design and im- is quickly spreading, 3Tek construction projects in the industrial and commercial It’s Time to Turn and Face the Sun plementation of construction projects in the industrial and sectors operating as Tri Tektura. SOLAR is collaborating with ProMéxico to plan new paths commercial sectors operating for further expansion. as Tri Tektura. Additionally, “Business leaders are going 3Tek SOLAR, Inc. recently designed and installed the largest and most ambitious self-supply rooftop solar 3Tek SOLAR provided its ex- to realize that they should not project in Mexico. Such an achievement is the optimal platform from which to lead and revolutionize the pertise acquired over five years times throughout the day, and power generation data anytime miss out on taking advantage country’s adoption of green energy. in power-needs analysis, and how it would interconnect during the day, how much is of the sun and the free, clean integration of alternative en- with the electricity grid. Fur- being produced, and what the energy it provides. Further- by omar magaña ergy generation technologies. ther consideration was given average amount of generation more, the openness to renew- “We developed a complete to analyzing the best options will be for a given period. able energy is now clearly On September 27, 2014 the entrepreneurs: self-supply ergy produce immediate and analysts, that is a very good EPC turnkey package: engi- for monitoring the system defined in local and national first gigawatt was generated power generation from re- tangible results and that com- number, if not a great one,” neering; materials and equip- once it was in operation. Shifting the Paradigm regulations. As part of that by 3Tek SOLAR’s sizeable newable sources. According panies who are committed to says Montoya. ment procurement; permitting; For the execution of the “There is a new mindset and openness, a tax benefit has photovoltaic installation on to the company, this is the the idea will see marked sav- Systems that capture solar and system construction,” work, approximately 100 peo- culture to be developed in been established that will pro- the Plantronics factory that ideal moment to invest in ings in their operating costs. radiation and convert it into Montoya recalls. ple were hired for the better Mexico,” says Héctor Mon- mote the growth of this sector manufactures telecommunica- renewable energy and see the When Plantronics commis- electricity allow companies to During the prospecting part of a year. According to toya. From his point of view, as well as the company itself,” tions components in Tijuana, immediate financial and envi- sioned 3Tek SOLAR to devel- fix resource costs at current stage, it was necessary to Montoya, “the staff was well Plantronics broke away from said Montoya. Baja California –serving as a ronmental benefits of energy op their photovoltaic energy prices over the long term. think about the location of trained to carry out a project deep-seated beliefs in Mexico “Broader adoption of re- 70% self-sufficient clean en- self-sufficiency. system, its long-term goal was According to 3Tek SO- the solar power installation of this magnitude with the about the reliability of alter- newable energy systems may ergy producer. Héctor Montoya, Director to maintain constant savings LAR, the average lifetime of from the viewpoint of the expected quality standards, on native energy systems. This take some time, however it is a For 3Tek SOLAR, the of 3Tek SOLAR, emphasizes of 70% of its current energy photovoltaic modules is over local geographical and spatial time, and within budget.” highly successful giant step process that we are excited to company responsible for the that the considerable cost- consumption, remarks Mon- 30 years, based on the manu- elements. A basic premise of The technology providers forward has served to trigger be a part of and to take a lead- design and implementation of savings exhibited by the moni- toya. He recalls a phrase used facturers’ own standards. Hector Montoya is that in- were hired in the US, while the and expand new economic ing role in. Together with inno- the project –the largest of its toring system in the Plantron- often by executives in the solar Moreover, since the systems dustrial building design is all wiring and support systems opportunities and establish an vative industrial leaders such as kind in the private sector in ics photovoltaic installation industry in relation to cost have no moving parts, main- about maximizing long-term contracts were allocated to area of expertise in the solar Plantronics and skilled solar in- Latin America– this is more should clear away any doubts reductions from renewable tenance costs are minimal. operations by reducing energy local businesses. The advanced industry in Mexico. tegrators like 3Tek SOLAR, we than good news. It is a testa- or myths about alternative energy investing: “Going green Therefore, an investment in a costs and managing natural monitoring system was com- 3Tek SOLAR markets will most certainly consolidate ment to the effectiveness and energy generation. The signifi- makes you green (dollars).” solar energy system generally resources. So, for the Plan- missioned from a US company itself as a company that bases its success throughout Mexico,” value of what 3Tek SOLAR cant results in projects such as “In most cases, the in- pays for itself eight to nine tronics project it was necessary that provides the service over a its work on high standards of he concludes. N has promoted over the last this one, clearly demonstrate ternal rate of return is in times over the course of its to assess how optimal energy five-year period. This enables quality, safety and sustainabil- five years among Mexican that investments in solar en- excess of 14%. For financial lifetime. would be produced, at what the customer to obtain real-time ity –a company able to provide www.3teksolar.com 28 November 2014 November 2014 29
Negocios ProMéxico | Mexico’s Partner photos courtesy of gamesa Mexico’s Partner | Negocios ProMéxico Gamesa by omar magaña According to information from the firm, Gamesa has in- Remains a Reference The largest manufacturer of wind turbines in Spain, one generation capacity of up to 500 MW in the state of Oaxa- stalled more than 30,000 MW in 45 countries and manages Point of the top five manufacturers worldwide and one of the ca over the next three years. “We aim to establish a the operation and maintenance of about 19,500 MW. As a most important firms in the clear position in Mexico developer and builder of wind Recent announcements by Gamesa in Mexico point to its development of wind proj- and to continue working in farms, it has installed 6,400 continued and growing involvement in a market where ects worldwide, Gamesa is the other economies in the MW and has a portfolio of it has set itself clear goals ahead of the growing need for committed to maintaining its region while maintaining a 16,300 MW at varying stages energy from renewable sources. leadership in Mexico, where strong presence in them: this of development. it is investing heavily in the is an aggressive but feasible In Mexico, the company renewable energy sector and, growth plan,” says Hipólito has installed around 1,400 as a result, has become the Suárez. MW and performs operation nerve center of operations for Following a period outside and maintenance services Gamesa in Latin America. the corporation, which he was for a further 1,000 MW. As Among the recent an- part of for 15 years, Suárez a developer it has built 244 nouncements by the company returned in 2013 as Deputy MW and has a large portfolio in the country, in addition to Director for Mexico and Latin under development. the designation of Hipólito America. Upon his return, For Suárez there is no Suárez as CEO, of note is the he acknowledges, he found a doubt about Gamesa’s leading partnership with Santander company “with a more diversi- position in the country and bank for the development of fied position and greater inter- future dominance in a market wind power projects with a national presence.” that will place greater empha- sis on clean energy over the next decade. Among the recent announcements by the company in the country, in “It depends on who you addition to the designation of Hipólito Suárez as CEO, of note is the ask but overall the commitment to renewable energy in Mexico partnership with Santander bank for the development of wind power is strong. The goal set by the projects with a generation capacity of up to 500 MW in the state of Ministry of Energy (SENER) Oaxaca over the next three years. in 2014 is that 35% of energy produced in the country should come from renewable sources. separate administration within energy more efficiently from demand; 2) regulatory stability: Then there is the Special Pro- Gamesa– Mexico is recognized the sun, water, and wind. “We sense it will be a market gram for Renewable Energy, as the largest market in Latin “We have a presence with significant legal certainty which sets a target of 8,700 America and as a result the across the value chain: we and that is a great foundation MW of installed capacity of corporation has a special fo- develop our own projects, we on which to take forward en- wind power by 2017, which cus on the country and, from supply the machines –a niche ergy projects in general,” says would be around 5,200 MW there, on strategies for Central in which we are also leaders– Suarez, and 3) local capacity more than currently installed, and South America. and we provide maintenance. for the generation of suppliers according to annual estimates In one way or another, our that the sector requires. of installed wind capacity es- Maintaining understanding of the entire In relation to that last tablished in the program itself,” the Differentiating value chain provides us with a point, Hipólito Suárez reveals says Suárez. Factors benefit,” says Suárez. that Gamesa is locating sup- To get an idea of the im- Gamesa is a corporation that “In the case of Mexico, we pliers of components for their portance of wind energy in the develops solutions for the have additional benefits due to wind turbines in Mexico. As renewables mix, the same pro- field of renewables: it manu- our proximity to customers and regards wind farm construc- gram sets a target of 483 MW factures and markets its own our flexibility. In addition, our tion projects in the country, of installed solar energy capac- turbine models on 2-2.5 MW agreement with Santander for Gamesa is working with Mexi- ity for 2017, while installed and 5 MW platforms, in ad- the development of 500 MW can suppliers of engineering, capacity for geothermal power dition to those in the offshore in the Oaxaca area puts us in a civil engineering, and electrical should reach 962 MW. Only division for coastal water very good position,” he adds. work. The latter, according generation from hydro power applications; it promotes, What lies on the horizon to Suárez, has involved the tops wind, with a projected develops and sells wind farms, as a result of the energy reform recruitment of a thousand installed capacity of 12,551 including their operation and in Mexico? Suárez highlights people working on parallel MW by 2017. maintenance and invests in three characteristics of the construction projects. N On that basis –leaving researching and designing emerging scenario: 1) a large aside Brazil, which has a technologies that will produce market in terms of electricity www.gamesacorp.com 30 November 2014 November 2014 31
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