Media Information 2020 - The Magazine for Mobility & Management - Eurotransport
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The Magazine for
Mobility & Management
Foto: ???
Media Information 2020
firmenauto Factsheet
Media Information
2020
firmenauto is all about company cars and employ-
ee mobility in the workforce. How can business
trips be planned cost economical and effective?
What does the mobility of the future look like?
Vehicle networking, data safety for fleets, telematics and
transport as well as environmental policy are the topics in
focus. Practice-oriented vehicle tests with precise cost
calcutions are the base for purchase recommendations
by editors. Summer and winter tires‘ tests, in cooperation
with „auto motor und sport“, support purchase decisions
for fleet managers. Readers also receive extensive
market overviews and purchase information on residual
value and maintenance expenses. Editor-in-Chief
Fleet managers provided with that kind of information Hanno Boblenz
will be able to work more efficiently with their fleets while firmenauto@etm.de
decreasing their costs.
Specific topics for fleets are taxes, insurances, leasing,
financing and law as well as fuel and tire management.
Another focus is on liability and accident prevention.
For all these reasons firmenauto is the perfect choice
for fleet managers.
2
firmenauto
Media Information
2020
Factsheet
1
1
Characteristics and target group: 9 Editor: Hanno Boblenz, Editor-in-Chief
Cost-conscious management, constantly improving vehicle Phone: +49. 711. 784 98-36
techniques and changing conditions make it a complex and hanno.boblenz@etm.de
challenging task to manage a fleet and choose the right company 10 Advertisement: Thomas Beck, Advertising Manager
car. firmenauto is a helpful support in the process of decsion-making Phone: +49. 711. 784 79-98
because it offers a wide range of vehicle tests and reports on different thomas.beck@etm.de
topics around the car. The yearly event „Firmenauto des Jahres“, 11 Marketing: Bernd.Steinfeldt, Marketing Manager
many workshops and the training for „certified fleetmanager“, that Phone: +49. 711. 784 98-17
firmenauto offers together with DEKRA Akademie, completes the bernd.steinfeldt@etm.de
publication. You will find us on the internet at firmenauto.de. 12 Subscription Price
Subscription:
2 Publication: 10 editions per year
Germany Euro 44.00
3
Year: 26th year 2020 Cover Price: Euro 4.40
4 web-address: www.firmenauto.de 13 ISSN-No.: 1618-4998
www.eurotransport.de 14 olume analysis 2017 = 11 editions
V
Format: 215 x 280 mm
5
Membership: –
Total size: 772 pages = 100.0 %
6
Organ: – Editorial: 616 pages = 79.8 %
Advertisement: 156 pages = 20.2 %
7
Publisher: EuroTransportMedia
Verlags- und Veranstaltungs-GmbH of which
Classified ads: 0 pages = 0.0 %
8 Publishing House: EuroTransportMedia Bound inserts: 8 pages = 5.1 %
Verlags- und Veranstaltungs-GmbH House ads: 20 pages = 12.8 %
P.O. Box 81 02 07, 70519 Stuttgart
Inserts 3 editions
3
Handwerkstraße 15, 70565 Stuttgart,
Germany 15 Analysis editorial 2018 = 616 pages
firmenauto
Media Information
2020
Circulation
Analysis
2
16 Circulation Control:
Informationsgemeinschaft zur Feststellung
der Verbreitung von Werbeträgern e. V. ETM-Kombi
Combination terms:
17 Circulation Analysis: Editions per issue (on average) trans aktuell
+ The combination discount
for the period of 1 July 2018 until 30 June 2019
firmenauto can be claimed if the same
Total circulation: 45,388 + page volumes mentioned
Distributed circulation: 44,503 WERKSTATT AKTUELL in titles are booked in the
Foreign countries: 151 combination package
during a 12-month-period.
Paid circulation: 25,526 Classified advertisements
Foreign countries: 51 Combinatory
Discount are not
– Subscriptions: 21,691 included.
Members: 21,294 Variations upon request.
– Single sales: –
– General sales: 3,835
Free copies: 18,978
Series: Volume:
Remaining, files, specimen, copies: 884
2 Insertions 5% 2 Pages 5%
18 Geographic distribution: 4 Insertions 10 % 4 Pages 10 %
Economic sector percentage of 6 Insertions 12 % 6 Pages 12 %
distributed circulation 9 Insertions 15 % 9 Pages 15 %
12 Insertions 18 % 12 Pages 18 %
% copies 18 Insertions 20 % 18 Pages 20 %
Home country 99.7 % 44,352 24 Insertions 22 % 24 Pages 22 %
Foreign countries 0.3 % 151 30 Insertions 25 % 30 Pages 25 %
Distributed circulation 100 % 44,503
4
firmenauto Readership
Media Information Facts and Figures
2020
firmenauto has got two channels:
Distribution via Distribution via
attended fleets
FleetBase Online Addresses.
Fleet Sizes Profession
5 - 9 cars Owner, co-owner,
managing director
10 - 19 cars 11 %
18 % 16 %
Managers
20 - 49 cars 28 %
Fleet managers
50 - 99 cars
26 % 37 % Others
23 %
100 cars +
24 %
17 %
Scource: firmenauto Readers‘ Survey 21.12.2012 - 22.03.2013, 1.507 participants (acc. to ETM Verlag)
5firmenauto Readership
Media Information Analysis
2020
Professional Competence
Entscheidungskompetenz
Further Readers/Reader
Weitere
per
Leser
/
Leser
pro
copy (LpE)
Exemplar
Demand Planning
Bedarfsplanung
47% no one
niemand
sonst
22%
Counselling
fachliche
Beratung
47% 1 person
1
Person
18%
Financing
Finanzierung
32% 2 persons
2
Personen
20%
Approval
Genehmigung
35% 3 persons
3
Personen
17%
Purchase
Einkauf
43% 4
4 persons
Personen
und
m+
ehr
23%
0%
10%
20%
30%
40%
50%
0%
5%
10%
15%
20%
25%
79% of79%
der
Leser
readers are sind
bei
Anschaffungen
involved in demand im
Fuhrpark
planning beteiligt
On average, 4,0 additional
Im
Durchschni9
readers
4,0
zusätzliche
perd.h.
Personen,
copy,Leser
which
pro
Exemplar
(LpE)
=
5,0
equals 5,0 readers per copy.
Source: firmenauto Reader Survey 21.12.2012 - 22.03.2013, 1.507 participants (acc. to ETM Verlag)
6firmenauto
Media Information
2020
Price List No. 26,
as of
1 January, 2020 P
1 Circulation: Printed circulation (yearly average): 45.388 7 Formats and Prices: please see page 10.
Distributed circulation (yearly average): 44.503 Please ask for classified advertisements in the
2 Magazine size: 215 x 280 mm, type area 183 x 248 mm, appointments section.
3 columns, width of column 58 mm 8 Surcharge:
3 Printing: Offset, Cover pages, all guaranteed placements, please add 20%.
Cover: ISOcoated_v2_300_eci.icc (FOGRA 39L), Format: Free advertisements across gutter.
Inside: PSO_LWC_Improved_eci.icc (FOGRA 45L) 9 Classified advertisements: –
10 For special requests please contact:
Doris V. Lorch, Phone: +49. 711. 7 84 98-92
Please find up-to-date technical features at 11 Discounts: please see page 4.
www.duon-portal.de 12 Combinations: please see page 4.
Delivery of printing material: Please send advertisements 13 Inserts: please see page 13.
within editorial part electronically via „www.duon-portal. 14 Loose inserts: please see page 14.
de“ You will find support at support@duon-portal.de or call
15 Glued inserts:
directly: +49. 40. 374 117-50.
please see page 14.
4 Schedule: please see page 8+9. 16 Address for inserts: please see page 14.
On sale date: Fridays
5 P ubl. House: EuroTransportMedia
Verlags- und Veranstaltungs-GmbH
P.O. Box: 81 02 07, 70519 Stuttgart, Germany
Address: Handwerkstr. 15, 70565 Stuttgart, Germany
Internet: www.firmenauto.de
www.eurotransport.de
Advertising: Phone: +49. 711. 784 98-98
6 Payment: All insertion orders are accepted on a strictly
prepaid basis only. Payments can be made by International
Money Order/Bankers draft in Euro to:
Baden-Württembergische Bank AG, Stuttgart,
IBAN: DE13 6005 0101 7871 5092 76 All prices are in Euro + VAT. 7
BIC/SWIFT Code: SOLADEST600 General terms and conditions of ETM Verlag applyfirmenauto
Media Information
2020
Scheduled
Features
T
Edition No. Special Features Further Topics Closing Date Copy Date Publication
Date
2/2020 Software for fleets Fuel cards 31. 01. 2020 03. 02. 2020 21. 02. 2020
nnivers
ary – Overview Leasing
25th A –
Edition Practical applications Tires
3/2020 Climate Protection for fleets Tank management 06. 03. 2020 09. 03. 2020 27. 03. 2020
– Alternative drives Leasing
– Introduction ecological
company car regulation
– Practical reports
4/2020 Business travel & mobilty Fuel cards 01. 04. 2020 02. 04. 2020 24. 04. 2020
– Organization Accessories
– Rental cars
– Mobility as a service
– Company bike
5/2020 Tire management Fuel cards 29. 04. 2020 30. 04. 2020 22. 05. 2020
– Market overview Financing
tireservice providers Summer tires testing
– New products
6/2020 Leasing 27. 05. 2020 28. 05. 2020 19. 06. 2020
– Market overview leasing
provider/figures
– Long-term rental
8firmenauto
Media Information
2020
Scheduled
Features
T
Edition No. Special Features Further Topics Closing Date Copy Date Publication
Date
7/2020 firmenauto des Jahres Tank management 26. 06. 2020 29. 06. 2020 17. 07. 2020
– Results Garages
– Rental cars
8/2020 Risk and claims Tires 24. 07. 2020 27. 07. 2020 14. 08. 2020
management Leasing
– Market overview risk
management
– Smart repair
– Accident prevention
9/2020
Insurance Tires 04. 09. 2020 07. 09. 2020 25. 09. 2020
– Market overview
Fleet insurance Leasing
Insurance agent
10/2020 Tank management Winter tire test 02. 10. 2020 05. 10. 2020 23. 10. 2020
– Overview fuel cards Fuel cards
– Filling station of the future
1/2021 Electric mobility Navigation 06. 11. 2020 09. 11. 2020 27. 11. 2020
– Charging infrastructure for Leasing
companies
– Legal aspects
– Tests
FIRMENAUTO always features: car presentation, market surveys, sales advice, testing, fleet advice, financing, law, management, communication and fittings.
9firmenauto
Media Information
2020
Formats and
Prices
P
Formats Width x Height 4c/bw
1/1 page type area 183 x 248 mm in Euro 12,380.00
bleed* 215 x 280 mm
1/2 page type area vertical 92 x 248 mm in Euro 6,450.00
horizontal 183 x 123 mm
bleed* vertical 107 x 280 mm
horizontal 215 x 145 mm
1/3 page type area vertical 58 x 248 mm in Euro 4,800.00
horizontal 183 x 85 mm
bleed* vertical 73 x 280 mm
horizontal 215 x 107 mm
1/4 page 2-columns: vertical 92 x 123 mm in Euro 3,630.00
4-columns: vertical 183 x 62 mm
2/1 page type area 400 x 248 mm in Euro 24,760.00
bleed* 430 x 280 mm
2/2 page type area 400 x 123 mm in Euro 12,380.00
bleed* 430 x 145 mm
mm-price in Euro 26.00
10
Further formats
on request
*Additional 5mm for bleed. Text and picture elements need to have at least 10 mm space from edge. All prices are in EURO + VAT.firmenauto firmenauto special
Media Information Supplementing Price List No. 26
2020 as of 1 January, 2020
Factsheet:
With firmenauto spezial you can be the exclusive partner for a special
editorial format. You can set a theme or give us a topic and our editorial
staff provides you with a concept and designs an implementation strategy.
firmenauto Mo bi lit ät & Ma
na ge m en
SPEZIAL
t
Experienced journalists create texts and charts, including high quality
Mit Hyundai auf HYUNDAI
picture material. Use the expertise and reputation of the family brand w w w.firm enaut
Erfolgskurs
o.de
firmenauto and place yourself as thought leader and solution provider for
your target group. firmenauto spezial is a special section insert or a
separate issue.
Details
Text and graphic solutions from a single source
From 19,800.00 € (depending on size)
Size: from 8 pages
Format: 215 x 280 mm HYUNDAI TUCSON:
Print Run: 44,503*
Die charakters HYUNDAI H350:
tarke SUV-Neuhe
verbindet High- it Neuer Trendsette ALLES UNTER KONTR
Tech und Komf r im OLLE:
ort Transporter-Seg Mit Hyundai Leasi
ment ng haben Unter
ihre Fuhrparkko nehmen
sten im Griff
*Distributed circulation on average 1 July, 18 - 31 June, 19
11Modell plan: w w w.firmena u to.d e
The car model plan supplement gives information on Werbefläche Werbe ss.de
IRM
ÜR FFIR
NK
MEEN UN
KU ND N.
DEEN
17:24
OTTEE FFÜ
flä
en-busine
che Rü
BO
car innovations 2021 on two pages.
EN ANGE www.citro
25.11.15
TRAKTIV
CK N SIE UN
KEEN
SERE AT ckseite
ENTDEC
The planner will be placed as a poster in the center of
S
C4 CACTU
CITROËN
AUTOJAHR 2021
the firmenauto 01/2021 edition or as gatefolder on MARKE JANUAR FEBRUAR MÄRZ
Giulietta
APRIL
Giulia
MAI
MiTo
JUNI JULI AUGUST SEPTEMBER OKTOBER NOVEMBER DEZEMBER
the inside front cover.
Alfa Romeo
.
TAGAUS
A4 Allroad SQ7 Q1 A5 Q5
Audi
BMW
3er Gran Turismo
Jumpy C4 Picasso
TAGEIN, IN, STEIG AUS. C3
Citroën
DS3 STEIG E
Advertising possibilities
DS
124 Spider Fiorino Tipo 5-Türer Hatchback, Scudo Nachfolger Qubo Tipo Kombi Pick-Up 1to
Tipo Limousine
Fiat
Ranger Focus RS Edge Transit Kuga GT
40 Jahre
- Placement of your logo in the header or footer part
Ford
Ford Fiesta
FCV NSX
Honda
of the model plan supplement, including address
Santa Fe i20 Active Grand Santa FE H350 Genesis
A+. biniert
Hyundai ienzklasse issionen kom
QX30 Q60 QT sung. Effz CO2-Em
den Fas l/100 km, ng. ße 4,
g gelten 3,9 Ausstattu mpler-Stra
and reference: „Presented by...“
Infiniti enwärti , kombiniert stattung/h
öherwertige H, Edmund-Ru Laufleistung,
der geg l/100 km
Gmb ahr
Sonderaus DEUTSCHLAND eit, 10.000 km/JNeu-Isenburg,
für
F-PACE hren in zeigt evtl.
Messverfa erorts 3,7 ern. Abb. OËN
der CITR hlung, 48 Mon
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FreeDrive 150 BUSINESS ch CITR
102 g/koffverbrauch inn unter www.citro en des CITROËN
SSO BlueH Di
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- Depending on variants you can place your adverti-
Jeep Kraftst agskonditio ß den Bedin ND C4
PICA erlassung Nied
illierte Vertr gemä OËN GRA ce S.A.
Sportage Crossover Optima Sportswagon Soul Carens Köln. Deta 2015. 2Leistungen t für den CITR ue PSA Finan
51149 31. 12. t. und Frach t der Banq
gültig bis zzgl. MwS Leasingangebo
Kia treibende 1
Gewerbe
Evoque Cabriolet
sing messages on two advertising pages or rather
Land Rover
ss.de
. en-busine
RX GS
ATUREN LS 600h
AR www.citro
Lexus LEISSREP
on two ad pages and, addionally, on the inside front
Quattroporte Ghibli Quattroporte
VERSCH
Maserati NG UND:
AN TI E, WARTU
3
AS IN G2
cover.
Mazda G AR E LE
SL (inkl. AMG)
SLC (inkl. AMG)
S-Klasse Cabrio
(inkl. AMG)
E-Klasse
Limousine
C-Klasse Cabrio
(inkl. AMG)
GLC Coupé E-Klasse
T-Modell 4 JAHREIVE FULL SERVIC
Mercedes
Cabrio
UNG
INKLUS VORNE
U.V.M.
SITZHEIZ HINTEN
Mini
KHILFE
Space Star EINPAR K
TOMATI E
Mitsubishi KLIMAAU STEM ETREIBEND
NP300 Navara NP300 Navara ONSSY GEWERB
Circulation: 44,503*
Doppelkabine King Cab
NAVIGATI SYSTEM NUR FÜR L. MWST.
Nissan
Astra Sports Tourer
UND ASS
CITROËN
ISTANCE-
CO ECT
Mokka
NN
BOX MIT
NOTRU
F-
Zafira Tourer Insignia
1 9,– €MTL. ZZG
19 AB
Opel
Traveller
IVE : ASS C4 PICASSO
SS CLAN
2008 INKLUS 3008 D
BUSINE N GR
Peugeot
911 Carrera 911 Targa Boxster Cayman Panamera
CITROË
Porsche
Prices upon request:
Mégane 5-Türer Talisman Talisman Grandtour Mégane Grandtour Scénic Clio
Renault
SUV
minus 15 % agency discount
Seat
Fabia Combi Superb Limousine Superb Combi SUV Premiere A+- Citigo Fun
Scoutline Sportline Sportline Segment Sondermodell
Skoda
fortwo cabrio fortwo BRABUS fortwo BRABUS forfour BRABUS
A 453 Sportpaket C 453 Sportpaket A 453 Sportpaket W 453
Smart
XV Impreza Forester Levorg
Subaru
Baleno
Edition: firmenauto 01/2021 (Release date Suzuki
RAV4 Prius Proace Hilux C-HR
27.11.2020)
Toyota
Golf GTI Clubsport Tiguan Beetle Dune
DERN. Up! Beetle Cabrio
Volkswagen
Volvo
AUF RÄ SSLOUNGE S90 V90 V40
*Distributed circulation, yearly average: 01.07.18 – 31.06.19 BUSINE
= Schräg-/Steilheck, = Stufenheck, = Kombi, = Transporter, = Mini-/Kompaktvan, = Maxivan, = Pickup, = kleines SUV, = großes SUV, = Coupé, = 4-türiges Coupé/Gran Turismo, = Cabrio
= Facelift, = Neuvorstellung Stand: Dezember 2015
Werbefläche
12
1
2.indd
270_V
r_595x
planne
modellfirmenauto Inserts
Media Information Supplementing Price List No. 26
2020 as of 1 January, 2020
Inserts – Features and fittings need to be coordinated with
Prices for Inserts: ETM Verlag.
– Untrimmed format required for delivery.
– Different formats for inserts on request only.
Attention: There is no trim across gutter for 2 page inserts.
2 pages 4 pages Delivery Date: 10 days prior to publication.
Euro 12,380.00 Euro 18,830.00 Cancellation: 8 days prior to closing date.
Label:
Inserts that cannot be recognized as such need to be labeled
with “Anzeige”.
General Terms:
6 pages 8 pages Orders will only be accepted after ETM Verlag has received 5
Euro 24,760.00 Euro 31,210.00 samples with size and weight figures. 100 samples have to be
Discounts: provided by the customer free of charge. The order can only
please see series, page 4. Two insert pages are equal to one be carried out after the presentation is fully accepted by ETM
Verlag.
advertisement page.
ormats for Inserts:
F
Untrimmed: 218 x 295 mm
Trim size: 215 x 280 mm
Technical Data:
Paper weights: 2 pages: min. 115 g/m2
4 pages: min. 100 g/m2
6 pages: min. 80 g/m2
13firmenauto Inserts, Glued Inserts
Media Information Supplementing
2020 Price List No. 26
Inserts Envelopes with content,
Prices for Inserts: glued free samples and
Euro 260.00 per brochures cost Euro 58.00
1,000 copies up to 25 g. per 1,000 + postal fees.
Each additional 5 g cost
Euro 10,– Formats:
Minimum: 75 x 75 mm (1/1 page)
Discounts: Maximum: 175 x 210 mm
No discounts for inserts Delivery Date:
Formats: 2 weeks prior publication.
Minimum: 105 x 148 mm Delivery Address:
Maximum: 195 x 260 mm Dierichs Druck & Media GmbH & Co. KG,
Required Circulation: Frankfurter Straße 168, 34121 Kassel, Germany.
upon request Phone: +49. 5 61. 6 02 80-1 62
Delivery Date: Automatic processing for delivery, packaged properly on
10 days past closing date. euro-pallet only, free delivery to printing office.
Further information:
Glued Inserts Prices can be raised if quality of products or manufactu-
Glued postcards and other rectangle ring requires additional costs. Additional freight costs will be
prints incl. envelopes Euro 52,00 per charged separately.
1,000 issues + postal fees.
VAT.: All prices are in Euro + VAT.
14firmenauto Extract from
Media Information Advertising Customers
2020
A D H N V
AIV Dacia Logan Hankook Reifen Nissan VDO
ALD Auto-Leasing Daimler HDI Novofleet Vergölst GmbH
Alfa Romeo DEKRA Hiepler O VHV
Allianz Deutsche Leasing Hyundai Opel VMF
Alphabet Dunlop Volkswagen
Alte Leipziger I P Volkswagen Nfz
Aral AG E Infiniti Peugeot Volvo
ARI Fleet E-Plus Pirelli VW Leasing
Arval E.ON J Pit Stop
Athlon Euroforum Jaguar Point S W
ATU Euromaster Porsche Westfalen
Audi Europa Park K PS-Team
Axa-Versicherung Europcar Kia Motors
Euromobil R
B EuroShell L Renault
BMW Eurotax-Schwacke Land Rover Rover
Lease Plan RWE
C F Lexus
Carglass Faircar S
Car Professional FERRYs M Seat
Chrysler Fiat Management Circle Sixt
Citroën 4Fleet Maske Sixt Leasing
Continental FleetCompany Maserati Skoda
FMD Mazda Smart
Ford Mercedes Suzuki
Messe Essen
G Messe Leipzig T
Goodyear Michelin Top Service Team
Mitsubishi Total
Toyota 15Your Contact for Advertisement in firmenauto
Advertisement: Media advice, offers and orders
EuroTransportMedia
Verlags- und Veranstaltungs-GmbH
Handwerkstraße 15
70565 Stuttgart, Germany
Advertising Manager firmenauto
Thomas Beck
Key Account Manager Print/Digitale Medien/Events
Phone: +49. 711. 784 98-98
Fax: +49. 711. 784 98-29
E-Mail: thomas.beck@etm.de
Thomas Beck
Ad Management: Confirmations, invoices,
printing material and production enquiries
Motor Presse Stuttgart
Leuschnerstraße 1
70174 Stuttgart, Germany
Julia Ruprecht
Phone: +49. 711. 182-15 48
Fax: +49. 711. 182-20 68
E-Mail: jruprecht@motorpresse.de
EuroTransportMedia
Verlags- und Veranstaltungs-GmbH
Das Gemeinschaftsunternehmen von DEKRA,
Motor Presse Stuttgart
und VF VerlagsgesellschaftYou can also read
