"The Keeper of the Community Vision." - March 2020 | Vol 15 Issue 3 - Rogers-Lowell Area ...

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"The Keeper of the Community Vision." - March 2020 | Vol 15 Issue 3 - Rogers-Lowell Area ...
March 2020 | Vol 15 Issue 3

“The Keeper of the Community Vision.”
"The Keeper of the Community Vision." - March 2020 | Vol 15 Issue 3 - Rogers-Lowell Area ...
What’s In This Issue?                                                                                                              CHAM BER S TAF F
3 ���������A Message from the President/CEO
                                                                                         Raymond Burns, CCE                                            Karen Wagaman                                               Kelly Parker
4����������3-Year Strategic Plan                                                                   President/CEO
                                                                                               rburns@rogerslowell.com
                                                                                                                                                 Vice President of Downtown Development
                                                                                                                                                           karen@rogerslowell.com
                                                                                                                                                                                                    Marketing Communications Manager | Visit Rogers
                                                                                                                                                                                                                 kelly@rogerslowell.com

5 ���������2020 Strategic Goals                                                                J.R. Shaw, IOM
                                                                              Executive Director/Executive Vice President | Visit Rogers
                                                                                                                                                           Ross Phillips
                                                                                                                                                Vice President of Community Development
                                                                                                                                                                                                                  Luke Wiggins
                                                                                                                                                                                                   Meetings & Conventions Sales Manager | Visit Rogers
                                                                                                 jr@rogerslowell.com                                       ross@rogerslowell.com                                 luke@rogerslowell.com

6 ���������Vision 100
                                                                                                 Katie Burns                                                Shey Bland                                         Ronnie Webb, Jr.
8 ��������� Economic Development Goals                                                      Vice President of Operations
                                                                                               katie@rogerslowell.com
                                                                                                                                                Executive Director | Downtown Rogers, Inc.
                                                                                                                                                           shey@rogerslowell.com
                                                                                                                                                                                                         Destination Sales Manager | Visit Rogers
                                                                                                                                                                                                                 ronnie@rogerslowell.com

9 ��������� Downtown Development Goals                                                   Shelle Summers, IOM
                                                                                   Senior Vice President of Membership Services
                                                                                                                                                            Nick Smith
                                                                                                                                                        Creative Services Director
                                                                                                                                                                                                                Justin Freeman
                                                                                                                                                                                                          Marketing Communications Specialist
                                                                                             ssummers@rogerslowell.com                                    nick@rogerslowell.com                                  justin@rogerslowell.com

10 ����� DTR Inc. Goals
                                                                                                  Steve Cox                                                 Jeff O’Neill                                           Lance Lloyd
11��������Government Affairs Goals                                                Senior Vice President of Economic Development
                                                                                               steve@rogerslowell.com
                                                                                                                                                        Director of Special Events
                                                                                                                                                           jeff@rogerslowell.com
                                                                                                                                                                                                             Community Relations Manager
                                                                                                                                                                                                                lance@rogerslowell.com

12������Community Development Goals                                                             Brad Phillips
                                                                                Senior Vice President of Marketing Communications
                                                                                                                                                         Loretta Gomez
                                                                                                                                                            Finance Manager
                                                                                                                                                                                                                  Luz Palmerin
                                                                                                                                                                                                       Sales & Marketing Coordinator | Visit Rogers
                                                                                                brad@rogerslowell.com                                    loretta@rogerslowell.com                                 luz@rogerslowell.com

13������Member Services Goals
                                                                                                  Jon Moran                                              Sheree Barnes                                       Ashley Matsumura
14������Visit Rogers Goals                                                          Senior Vice President of Government Affairs
                                                                                                jon@rogerslowell.com
                                                                                                                                               Operations Manager | Downtown Rogers, Inc.
                                                                                                                                                         sheree@rogerslowell.com
                                                                                                                                                                                                              Customer Relations Manager
                                                                                                                                                                                                                 ashley@rogerslowell.com

15 �����Accounting & Finance Goals                                                              Vickie Grotts
                                                                                       Vice President of Accounting & Finance
                                                                                                                                                         Jacque Eakins
                                                                                                                                                            Account Executive
                                                                                               vickie@rogerslowell.com                                   jacque@rogerslowell.com

16 �����Customer Service Goals
                                                                                         Geovanny Sarmiento                                           Marni Rogers, IOM
17 ������Marketing Communications Goals                                        Vice President of Community Engagement & Inclusion
                                                                                             geovanny@rogerslowell.com
                                                                                                                                                       Member Relations Manager
                                                                                                                                                         marni@rogerslowell.com

18 �����New Members | December 2019 & January 2020
19 �����Membership Renewals | December 2019 & January 2020
                                                                                                                      BO ARD O F D IRE C TO R S
22����Ribbon Cuttings | December 2019 & January 2020
                                                                                                                                              EXECUTIVE COMMITTEE
23 ���Chamber Networking & Educational Events
                                                                                                                             Chairman of the Board | Angie Tucker-Ridley, Tucker’s Furniture & Appliances
                                                                                                                                           Chairman-Elect | Jeff Milford, AEP/SWEPCO
                                                                                                                                            Treasurer | Erin Kiefer, Assembled Products
                                                                                                                                        Past Chairman | Greg Fogle, Nabholz Construction
                                                                                                                                                President/CEO | Raymond Burns
                                                                                                                                             RIDC President | Jerry Vest, Regions Bank

                                                                                       2020 DIRECTORS                                               2021 DIRECTORS                                          2022 DIRECTORS
                                                                                              Leah Acoach                                  Tom Allen, Cushman & Wakefield | Sage Partners               Kristen Boozman, Portfolio Sotheby’s
                                                                                Danny Beck, Arkansas Blue Cross Blue Shield                         Ron Branscum, Arvest Bank                                    International Realty
                                                                                     Joe Donaldson, Sam’s Furniture                              David Kimball, Benchmark Group                         Dean Fisher, Glad Manufacturing, Inc.
                                                                                   Brad Hicks, J.B. Hunt Transport Inc.                                 Jerra Nalley, Runway                                 Angela Grayson, Precipice IP
                                                                                     Mike Power, First Security Bank                        Tanya Smith, Turpentine Creek Wildlife Refuge                  Denten Park, Northwest Health
                                                                                    David Vaden, Ernst & Young LLP                            Melissa Turpin, Honeycomb Kitchen Shop                          Curt Stamp, Cox Business
                                                                                                                                                                                                       Knight Weis, Signature Bank of Arkansas

                                                                                                                                              EX-OFFICIO DIRECTORS
                                                                                                          Daizy Andrade, University of Arkansas                                     Corry Hull, OneDigital Health and Benefits
                            Rogers-Lowell Area
                                                                                                          Dr. Marlin Berry, Rogers Public Schools                         Dr. Evelyn Jorgenson, Northwest Arkansas Community College
                          Chamber of Commerce                                                              Jerry Carmichael, 3C Retail Solutions                                           Peter Lane, Walton Arts Center
             317 West Walnut Street | Rogers, Arkansas 72756                                                  Ever Cuellar, First Security Bank                                          Chris Moore, Mayor, City of Lowell
                                                                                                       Larry Cooper, Embassy Suites NW Arkansas                                        Barry Moehring, Benton County Judge
                    P: (479) 636-1240 F: (479) 636-5485                                                     Russ Daniel, McLarty Daniel Group                                               Bianca Montoya, Bike NWA
                                                                                                         Mike Dodge, Carroll Electric Coop. Corp.                                          John-Michael Scurio, George’s
                                                                                                        Sandy Edwards, Crystal Bridges Museum                                       Eric Pianalto, Mercy of Northwest Arkansas
                                                                                                        David Faulkner, Pinnacle Hills Promenade                                         Chris Sultemeier, Retired Walmart
                                                                                                                    Cathy Foraker, AT&T                                                 Stennett Thompkins, AAA Insurance
   Paid for through Periodical “Chamber Voice” (USPS 492950) is published                                     David Foster, APAC-Central, Inc.                                           Dick Trammel, Chairman Emeritus
                                                                                                        Ron Hayes, First United Methodist Church                                             Josh Vasquez, United Bank
   monthly in January, February, March, May, June, July, August, September,
                                                                                                       Dan Hendrix, Arkansas World Trade Center                                       Emma Willis, Mangan Holcomb Partners
  October, November and December; (semi-monthly in April) by the Rogers-                              Latricia Hill-Chandler, Arvest Bank Operations                                           Jeff Wood, Tyson Foods
 Lowell Area Chamber of Commerce, Inc., 317 West Walnut, Rogers, AR 72756.                                   Greg Hines, Mayor, City of Rogers                                             Amiee York, Black Hills Energy
                                                                                                               Tom Hopper, TallChamps, LLC
                    Periodical postage paid at Rogers, AR.

                    Postmaster send address changes to |                                                DIVISION CHAIRS                                                                      AUDIT COMMITTEE
                                                                                              Community Development - Leah Acoach                                                                     David Vaden
                             Rogers-Lowell Area                                                 Membership Services - Tanya Smith                                                                    Ron Branscum
                     Chamber of Commerce Newsletter                                             Economic Development - Tom Allen                                                                      Knight Weis
                     317 West Walnut, Rogers, AR 72756.                                        Government Affairs - Jerry Carmichael
                                                                                             Convention & Visitors Bureau - Larry Cooper

   2       C h a m b e r Vo i ce | M A R C H 2 02 0
"The Keeper of the Community Vision." - March 2020 | Vol 15 Issue 3 - Rogers-Lowell Area ...
A Message from the President/CEO

    The Journey to Our 100th Anniversary
    Welcome to the 2020 Business Plan issue of the Chamber Voice of Business newsletter.
    This quick-guide introduces you to highlights from our 3-Year Strategic Plan (goals and key focus
areas for 2020-21-22). It represents the hard work ahead on the journey to our 100th anniversary in
2022. You’ll also learn about our 2020 Strategic Goals that drive this year’s Program of Work for each
of the Chamber’s divisions.
    Over the past three years, your Chamber has experienced
an evolution through its Chamber 3.0 initiative. Collaborating                           DATA-DRIVEN
                                                                                         ORGANIZATION - FINANCIAL
with our stakeholders, we defined critical success factors that                          MEASURE WHAT   PERFORMANCE
                                                                                         MATTERS
focused us on doing what really matters to ensure we are
                                                                          INTEGRATED                                  SALES
relevant, necessary and competent in this new decade of rapid             MARKETING                                   PERFORMANCE
                                                                          COMMUNICATIONS
change (see illustration).
    This intentional effort has already contributed to us
                                                                                                                          CORE
being more cohesive with our leadership, to invigorate our           TECHNOLOGICAL                                        PROGRAMMING
                                                                     CAPABILITIES                                         OPTIMIZATION
programming and mission work, and to better influence
outcomes that make the Rogers-Lowell Area a great place to
visit, live, invest, work and play.                                          DESTINATION                              ECONOMIC
                                                                             MARKETING                                DEVELOPMENT
    At this year’s 98th Annual Celebration of Business &                     LEADERSHIP                               LEADERSHIP
                                                                                          GOVERNMENT
Community in February, we unveiled our new Vision and                                     AFFAIRS &
                                                                                                        COMMUNITY
                                                                                                        DEVELOPMENT
                                                                                          ADVOCACY      LEADERSHIP
Mission statements and Core Values, another exciting outcome                              LEADERSHIP
from Chamber 3.0. These were created by us looking within
for a keen understanding of our brand’s DNA, which is a
combination of where we have come from, what keeps us together, and what is our long-term aim.
    We’re growing business, activating leaders and building community this year through sound,
strategic focus and increased engagement with our members, partners and investors. We need
your ideas to inspire us as we fulfill our roles as the Voice of Business and the Keeper of the
Community Vision.

                                                                      Raymond Burns
                                                                                     President/CEO
                                                                 Rogers-Lowell Area Chamber of Commerce

                                                                                                  RogersLowell.com | MARCH2020       3
"The Keeper of the Community Vision." - March 2020 | Vol 15 Issue 3 - Rogers-Lowell Area ...
3-Year Strategic Plan

    Goals & Key Focus Areas
    2020 - 2021 - 2022 | Journey to Our 100th Anniversary

                                                                   2022 | 100th Anniversary
     GOAL:   EXCITING &
             UNIQUE BRAND
             KEY FOCUS AREAS:
             Segmentation and Brand Strategy
             Rebrand Launch at 100th Anniversary

                                                                                GOAL:   UPGRADED
                                                                                        FACILITIES
                                                                                        KEY FOCUS AREAS:
                                                                                        Keeper of the Vision Campaign
                                                                                        Add 3200 S.F. Upstairs
     GOAL:   SUSTAINABLE
             FUNDING STRATEGY
             KEY FOCUS AREAS:
             Dues vs. Campaign Investing
             Keeper of the Community Vision
             Bottom Line that Increases Reserve
                                                                                GOAL:   MEMBER/INVESTOR
                                                                                        BASE
                                                                                        KEY FOCUS AREAS:
                                                                                        Customer-Member-Investor Path
                                                                                        Mission-Focused
                                                                                        Next Gen Development
     GOAL:   STRONG
             STAFF
             KEY FOCUS AREAS:
             Continuing Education
             Professional Development
             Hiring the Best Qualified for Open Positions
                                                                                GOAL:   COHESIVE
                                                                                        LEADERSHIP
                                                                                        KEY FOCUS AREAS:
                                                                                        Community            Arts & Entertainment
                                                                                        Business             Downtown
     GOAL:   SOUND STRATEGIC
             PLANNING
             KEY FOCUS AREAS:
             Driven by Vision-Mission-Core Values
             ROI Centric            Political Center
                                                                   2020 | The Journey Starts Here
             Vision 100 Influence Inclusive          Transparent

4     C h a m b e r Vo i ce | M A R C H 2 02 0
"The Keeper of the Community Vision." - March 2020 | Vol 15 Issue 3 - Rogers-Lowell Area ...
2020 Strategic Goals

Program of Work
UNVEIL VISION,                    BUDGET &                               IMPLEMENT A
MISSION,                          FINANCIAL                              COMMUNITY
VALUES TO                         PERFORMANCE                            LEADERSHIP
MEMBERSHIP                        Strong Move to Balanced Budget
                                  Grow Reserves
                                                                         COALITION
                                                                         Focus on Better Communication and
                                  Transition to Dues vs Campaign              Cooperation Citywide
                                       (Sustainability)
                                  Grow Investors from Members

IMPLEMENT                         CONTINUE TO                            DOWNTOWN
VISION 100                        REFINE, AND                            ROGERS, INC.
INTO                              REDEFINE                               Long term Strategy for Funding
STRATEGIC                         RETENTION                                   and Programming
                                                                         Butterfield Stage and Frisco Park
PLANNING                          EFFORTS                                Farmers Market Strategy
                                  Maintain at least 85% Retention
                                      Rate and Strive for 90%

DEFINE AND                        DOWNTOWN                               TALENT
PROMOTE                           ECONOMIC                               PIPELINE
ROGERS’ ROLE                      DEVELOPMENT                            529 Promise Initiative
AS AN ARTS &                      STRATEGY                               Training & Recruitment
                                                                         Community Engagement
ENTERTAINMENT                     Infrastructure                         Quality of Life
DESTINATION                       Housing
                                  Professional Services
                                  Retail & Entertainment

LEADERSHIP                        DIVERSITY,                             CHANGING THE
DEVELOPMENT                       EQUITY &                               POLITICAL
Leadership Benton County          INCLUSION (DEI)                        PARADIGM
Northwest Arkansas
     Emerging Leaders             COUNCIL                                USING A
ARVEST First Leadership           IMPLEMENTATION                         PRO-BUSINESS,
Increase Engagement as Employee                                          CENTRIST
     Retention Tool
                                                                         PHILOSOPHY

START DUE                         DATABASE /                             DEVELOP AND
DILIGENCE                         SOFTWARE                               IMPLEMENT A
PROCESS ON                        ACCLIMATION                            LOWELL
THE BUILDING                      (ACCRISOFT                             COMMUNITY
EXPANSION                         FREEDOM)                               STRATEGY AND
                                                                         CONTRACT FOR
                                                                         SERVICES

                                                                               RogersLowell.com | MARCH2020   5
"The Keeper of the Community Vision." - March 2020 | Vol 15 Issue 3 - Rogers-Lowell Area ...
R
                                                       ogers and Lowell residents convened with us last year to
                                                       share their ideas about our community’s future and what we
                                                       envision it becoming in anticipation of reaching a population
                                                       of 100,000 before 2035. We took their ideas and collaborated
                                               with city and regional leaders to produce our new strategic visioning
                                               plan – VISION 100.
                                                    As the Keeper of the Community Vision, your Chamber is
                                               committed to promoting the integration of the plan across the
                                               community, bringing this vision to life in everything we do.

    “Our Vision for Rogers and Lowell is a vibrant, diverse and cohesive
    community in the heart of Northwest Arkansas, with a willing spirit, a
    healthy focus and a progressive attitude, possessing the core values
      of faith, family, community, education, and economic prosperity.”

6   C h a m b e r Vo i ce | M A R C H 2 02 0
"The Keeper of the Community Vision." - March 2020 | Vol 15 Issue 3 - Rogers-Lowell Area ...
Inviting                                          Growing                                  Prioritizing
      Atmosphere                                          Economy                                  Education
A beautiful, natural environment                    Robust growth, job creation          Excellent public, private, and charter
     and safe place to live                         and sustainable industry mix        schools and institutes of higher learning

          Living                                          Attracting                              Serving the
         Healthy                                          Amenities                               Community
   Active lifestyles supported                    Premier shopping, entertainment            Excellence in the delivery of
   by world-class healthcare                      and multi-cultural art amenities          high-quality municipal services

       Respecting                                        Embracing                            Inspiring Quality
       Differences                                      Involvement                                 of Life
Friendly and welcoming, treating            Tradition of togetherness and cooperation      An authentic place that captures
  all with respect and dignity                  encouraging involvement and service      imagination, talent, and opportunity

                                                                             Download Your Copy of VISION 100
                                                                             at RogersLowell.com

                                          ...
                                    UTURE
                              OUR F
                                                                                          RogersLowell.com | MARCH2020              7
"The Keeper of the Community Vision." - March 2020 | Vol 15 Issue 3 - Rogers-Lowell Area ...
2020 Business Plan |

                                               N
                                                       ew job creation and business expansion impact businesses by creating meaningful
                                                       opportunities to sell goods and services to new businesses and residents. Our
                                                       Economic Development Division works with industries both large and small to
                                                       increase job growth and business expansion. They also work with individuals to
                                               support and increase our growing small business community.

                                                                                    Division Goals
                                               Be a Business-friendly Community focused on Business
                                               Growth and Commercial Development in Rogers
                                               and Lowell

                                               Invigorate Commercial Development in Lowell

                                               Create Workforce Development Opportunities in Our
                                               Community

                                               Engage the Small Business Community

                                               Engage Minority Communities within Northwest Arkansas
                                               with Programs and Offerings

                                               Continue to Create Quality of Place Initiatives to Attract a
                                               Diverse, First-Class Workforce

                                               Recruit and Retain New and Existing Business and
                                               Industry to Rogers & Lowell Resulting in New Job Creation

                                                                        Learn more about this division on our Voice of Business video channel:
                                                                       Youtube.com/RogersLowellChamber
8   C h a m b e r Vo i ce | M A R C H 2 02 0
"The Keeper of the Community Vision." - March 2020 | Vol 15 Issue 3 - Rogers-Lowell Area ...
| 2020 Business Plan

O
         ur Downtown Development division is the primary point-of-contact for economic
         development in Downtown Rogers and provides resources and help implementing the
         Downtown Rogers Initiative Plan. They focus on increasing the number of businesses,
         employees, and residential properties in the downtown core. They also cultivate strong
relations with existing businesses and government entities, identifying opportunities to activate
underutilized properties, connecting potential partnerships and facilitating business relations to
maximize resources for downtown and the surrounding community.

                                         Division Goals
Increase Multi-Family/Mixed-Use Residential Development
in Downtown Rogers

Attract Supplier, Professional Services and Light
Manufacturing Employers and Jobs to Downtown Rogers

Establish the Rogers-Lowell Area Chamber of
Commerce as the Primary Point-of-Contact for Doing
Business in Downtown Rogers

Connect All Activities to the Mission of Economic
Development and the Master Plan with at least six
Public Announcements

Showcase Why Downtown Rogers is an Ideal Place to
Conduct Business, Raise a Family and Enjoy Quality of
Life Amenities and Activities

Develop and Promote Downtown Rogers as a Destination
Location for Arts, Music and Other Experiences

Build Community Value through Effective Activation
of Under-Utilized Properties
                             Learn more about this division on our Voice of Business video channel:
                            Youtube.com/RogersLowellChamber
                                                                                                         RogersLowell.com | MARCH2020   9
"The Keeper of the Community Vision." - March 2020 | Vol 15 Issue 3 - Rogers-Lowell Area ...
2020 Business Plan |

                                                D
                                                        owntown Rogers (DTR), Inc. creates experiences designed to bring our community
                                                        together in the downtown district to celebrate the past and embrace the future. They
                                                        work hard to make downtown a destination where people can explore our historic
                                                        brick streets and buildings and enjoy fun, recreational activities. It’s all about uniting
                                                the downtown area’s unique mix of creatives, artisans, cuisine, and entertainment.

                                                                                       Division Goals
                                                Position Chamber/DTR Inc. as the Go-to Source
                                                for What’s Happening in Downtown Rogers
                                                DTR is Where You Want to Be

                                                Gain Stronger Support from the Community for
                                                Program Funding

                                                Develop and Sustain the DTR Market

                                                Bringing People Together Downtown through
                                                Food and Music

                                                Making DTR a NWA Holiday Destination

                                                                           Learn more about this division on our Voice of Business video channel:
                                                                         Youtube.com/RogersLowellChamber
10   C h a m b e r Vo i ce | M A R C H 2 02 0
| 2020 Business Plan

O
        ur Government Affairs division serves as the link between members and local, state
        and federal government by advocating for pro-business and quality of life issues that
        are important to Northwest Arkansas. They also engage in activities that produce
        long-term positive impacts including voter registration and education, engagement of
members in the political process and continuously improved outreach efforts.

                                      Division Goals
Change the Political Paradigm in
Northwest Arkansas
Develop the Northwest Arkansas Regional
Legislative Agenda (NWARLA) in Preparation
for the 93rd General Assembly Beginning in
January 2021

Lead The NWA Regional Business Community
Effort for Successful Passage of Increased
Highway Funding that Will Appear as Issue 1 on
the Ballot in November.

                          Learn more about this division on our Voice of Business video channel:
                        Youtube.com/RogersLowellChamber
                                                                                                      RogersLowell.com | MARCH2020   11
2020 Business Plan |

                                                P
                                                        rograms in our Community Development Division impact and enhance the quality of
                                                        life in Rogers, Lowell and the region. They are committed to expanding our diversity,
                                                        equity and inclusion (DEI) initiatives to better welcome the growing number of
                                                        residents, workers, and visitors from all backgrounds. They also support educational
                                                programs and help develop our leaders for the future.

                                                                                    Division Goals
                                                Impart Best Practices on Current and Future Business and
                                                Community Leaders to Positively Impact our Region
                                                Ensure Future and Current Leaders Represent the
                                                Entire Community

                                                Increase Member Engagement with Northwest Arkansas
                                                Emerging Leaders (NWAEL)

                                                Increase Awareness of the 2020 Census and the 2020 Elections

                                                Serve as the Welcoming Coordinator for the City of Rogers

                                                Help Coordinate an Educational/Outreach Program for the
                                                2020 Census

                                                Increase Minority Small Business Membership

                                                Improve Graduation Rates for Minority Students

                                                Develop and Implement a Lowell Community Strategy and
                                                Contract for Services

12   C h a m b e r Vo i ce | M A R C H 2 02 0
| 2020 Business Plan

M
           embership in the Chamber is a direct investment in the work we do to grow business
           and build community. Our Member Services division helps you understand how to
           connect, invest and grow with us. Whether you are a community partner, member, or
           both, we provide “over-the-top” customer service by offering valuable information,
services and programs to deliver value and return on your investment with the Chamber.

                                    Division Goals
Increase Annual Member Investment
Provide Five-Star Customer Service to Retain
and Gain New Members

Provide Value-Added Member Benefits

Develop a Plan to Become a Data-Driven
Sales Team

                                                                                                   RogersLowell.com | MARCH2020   13
2020 Business Plan |

                                                V
                                                    isit Rogers creates economic opportunity for our community by attracting meetings,
                                                    conventions,and leisure visitors to the city of Rogers and Northwest Arkansas.
                                                    Overseen by the Rogers Advertising and Promotion Commission, Visit Rogers is our
                                                    Destination Marketing Organization responsible for marketing the city to visitors.

                                                                                Division Goals
                                                Market Rogers as a Premier Destination for Leisure
                                                Travelers, Conventions and Sporting Events
                                                Promote Rogers as a World-Class Destination
                                                through Digital, Print, and Social Media
                                                Marketing Strategies

                                                Promote Rogers as a World-Class Destination
                                                through Public Relations and Media Campaigns

                                                Provide Incentives and Services to Existing and
                                                Potential Customers that Ensure Successful Events
                                                and Enhance Return Business Opportunities

                                                Provide Destination Marketing Excellence to
                                                Rogers and the Northwest Arkansas Community

                                                Support Rogers-Lowell Area Chamber of
                                                Commerce Goals and Objectives

14   C h a m b e r Vo i ce | M A R C H 2 02 0
| 2020 Business Plan

O
        ur Accounting and Finance division prepares useful, relevant, and clear financial information
        and statements for the Chamber in accordance with generally accepted accounting
        principles (GAAP) in the U.S. Working with both internal customers and external
        partners, they provide the right data to the right people at the right time to facilitate our
organizational success. They also support the human resource needs of the organization.

                                       Division Goals
Provide Quality Financial Data; Understandable,
Reliable, Relevant Financial Analysis and Reporting
Influence Team Cohesiveness, Invigorating the
Fabric of Our Organization

Maximize Benefits of Accrisoft Freedom

Complete Development of RDF – Scholarship
Management Software

                                                                                                           RogersLowell.com | MARCH2020   15
2020 Business Plan |

                                                O
                                                       ur Customer Service division has a reputation of delivering excellent customer service
                                                       to external and internal customers. They ensure cohesion within the Chamber and
                                                       Community through effective communications, processes and procedures. In addition
                                                       to supporting the Chamber’s goals, they help our visitors, members, new residents and
                                                board members get information they need to know.

                                                                                  Division Goals
                                                Provide Excellent Customer Service to Our
                                                Visitors, Residents, Members and Staff
                                                Provide Excellent Customer Service to
                                                Our Donors

                                                Provide Excellent Customer Service on Behalf
                                                of the Rogers Development Foundation to Our
                                                Students and Donors

                                                                                     Contact Us
                                                                  How can we help you today?

                                                                          (479) 636-1240

                                                                          info@rogerslowell.com

16   C h a m b e r Vo i ce | M A R C H 2 02 0
| 2020 Business Plan

O
        ur Marketing Communications division’s work impacts the Rogers-Lowell Area,
        Chamber members and partners, and the business community. They deliver easily
        accessible and up-to-date information about local businesses and our community by
        sharing stories about the Chamber’s mission, accomplishments, strategic programs
and major events. They also help to unify communications and messaging into “one voice” for
our community.

                       Division Goals
Unify Strategic Communications and Messaging into “One Voice”
to the Community

Monetize Chamber’s Digital Assets Suite to Generate
Incremental Revenue

Advertise and Promote Chamber’s Vision-Mission-Core Values,
Accomplishments, Strategic Programs, and Major Events (Trade
and Cash)

Grow Social Media and Interactions with Target Audiences
(Customers, Members, Investors and Community)

Position Chamber as the “Voice of Business” by Informing Target
Audiences with timely and relevant News and Information

Promote RogersLowell.com to Increase Traffic

Deliver in-house agency Design Expertise and Creative
Production Services to Support Success of Each Chamber
Division and Save Money for the Chamber

Develop a new In-Bound Marketing Program for
Lead Generation

                                                                                                 RogersLowell.com | MARCH2020   17
December 2019
NEW MEMBERS |                                                                                                         January 2020
APEX HVAC SERVICES                                      FIA WORLDWIDE ENTERTAINMENT AGENCY                           ONIT
Samuel Lozano                                           Kim Pease                                                    Shea Nuckols
1908 S. N. ST. | ROGERS, AR 72758                       ROGERS, AR 72756                                             500 S. MT. OLIVE ST., STE 201 | SILOAM SPRINGS, AR 72761
(479) 877-4917 | APEXHVACSERVICESLLC.COM                (479) 250-2368 | FIAWORLDWIDE.COM                            (479) 595-8955 | ON-IT.CO
HEATING & AIR CONDITIONING EQUIPMENT, SYSTEMS, REPAIR   TALENT BROKERS                                               INTERNET SERVICES

ARKANSAS SWIM ACADEMY (OPENING SOON)                    H & R BLOCK                                                  SERC PHYSICAL THERAPY
Whitney Lloyd                                           Linda Branch                                                 Trevor Davidson
3709 W. SOUTHERN HILLS | ROGERS, AR 72758               106 N. BLOOMINGTON ST., STE. G | LOWELL, AR 72745            101 E. EMMA AVE. | SPRINGDALE, AR 72764
(479) 282-4014                                          (479) 927-0424 | HRBLOCK.COM                                 (479) 334-5616 | SERCTHERAPY.COM
                                                        ACCOUNTING & TAX SERVICE                                     PHYSICAL TRAINING
ARKANSAS UROLOGY BENTONVILLE
Tonya Eastham                                           HARTLEY FLOORING                                             SNACK LAB
3400 S.E. MACY RD., STE. 18 | BENTONVILLE, AR 72712     Ryan Hartley                                                 Emily Amadon
(479) 268-6800 | ARKANSASUROLOGY.COM                    225A GRANT PLACE | LOWELL, AR 72745                          2341 N. COLLEGE AVE. | FAYETTEVILLE, AR 72703
CLINICS & MEDICAL GROUPS                                (479) 903-8449 | HARTLEYFLOORING.COM                         (479) 366-7472 | SNACKLABNWA.COM
                                                        FLOORING                                                     MEAL PREPARATION
BAGWELL MOTORS
Christy Bagwell                                         HOTWORX ROGERS (OPENING SOON)                                STATELY TREASURES
609 S. BLOOMINGTON ST. | LOWELL, AR 72745               Michelle Berger                                              Adekunle Babalola
(479) 419-9447 | BAGWELLMOTORS.COM                      4305 S. PLEASANT CROSSING BLVD., STE. 5 | ROGERS, AR 72758   BENTONVILLE, AR 72712
AUTOMOBILE DEALERS - USED                               (479) 372-7285 | HOTWORX.NET/ROGERS                          (484) 767-3618
                                                        FITNESS                                                      REAL ESTATE - COMMERCIAL AND RESIDENTIAL
CHAPEL RIDGE OF SPRINGDALE
Laura Hunt                                              HYPED PROMOTIONAL PRODUCTS                                   TAILORED LIVING OF NORTHWEST ARKANSAS
5325 N. OAK ST., BLDG. A | SPRINGDALE, AR 72764         Christian Harbin                                             Wendi Bollero
(479) 872-0202 | WILHOITLIVING.COM                      CAVE SPRINGS, AR 72718                                       SPRINGDALE, AR 72762
APARTMENTS                                              (479) 899-1747                                               (479) 320-2446 | TAILOREDLIVING.COMNORTHWEST-ARKANSAS-AR/
                                                        HTTPWWW.HYPEDPP.COM                                          HOME ORGANIZATION
CLEVENGER FINANCIAL                                     PROMOTIONAL PRODUCTS
David Harris                                                                                                         TOPGOLF (OPENING SOON)
ROGERS, AR 72758                                        JAVA DUDES COFFEE COMPANY                                    Brad Darr
(479) 270-2032 | CLEVENGERFINANCIAL.COM                 Justin Reed                                                  3919 S. JB HUNT DR. | ROGERS, AR 72758
FINANCIAL & FINANCIAL ADVISORS                          10 SUGAR CREEK CENTER | BELLA VISTA, AR 72714                (479) 586-1876 | TOPGOLF.COM
                                                        (479) 278-2665 | FIND US ON FACEBOOK                         RECREATION
CRD REAL ESTATE & DEVELOPMENT                           COFFEE HOUSES
Hannah Cicioni                                                                                                       TURNER FINANCIAL
203 W. WOOD ST., STE. C | ROGERS, AR 72756              LBC STUDIO                                                   Josh Turner
(479) 270-4982                                          Laura Coello                                                 114 S. 1ST ST., STE. 206 | ROGERS, AR 72756
REAL ESTATE - COMMERCIAL AND RESIDENTIAL                105 W. WALNUT ST. | ROGERS, AR 72756                         (479) 335-5990 | TURNERFINANCIAL.NET
                                                        (214) 616-0608 | LBCSTUDIO.ORG                               INVESTMENT ADVISORY SERVICES
EVEREST REHABILITATION HOSPITALS NWA                    GRAPHICS DESIGN SERVICES
Cody Garrison                                                                                                        ZILIS
4313 PLEASANT CROSSING BLVD. | ROGERS, AR 72758         NORRIS DESIGN COMPANY                                        Sharon Mitchell
(479) 713-1145 | EVERESTREHAB.COM                       Kimberly Norris                                              ROGERS, AR 72756
HEALTH CARE - REHABILITATION                            SPRINGDALE, AR 72762                                         (479) 236-2648 | ZILIS.COM
                                                        (479) 713-9660 | NORRISDC.COM                                HEALTH MAINTENANCE ORGANIZATIONS
EXPERT AGENTS TEAM, EXP REALTY NWA BRANCH               GRAPHICS DESIGN SERVICES
Kristin Sumpter
1002 MCCLAIN RD., STE. 107 | BENTONVILLE, AR 72712
(870) 941-9222 | EXPERTSNWA.COM
REAL ESTATE - COMMERCIAL AND RESIDENTIAL

  18        C h a m b e r Vo i ce | M A R C H 2 02 0
December 2019
MEMBERSHIP RENEWALS |                                                                                                               January 2020
30+ YEARS                                           11-20 YEARS                                     Walmart Supercenter Store #5260             Chateau on the Lake Resort Spa &
Moser Corporation - 73 years                        Aaron’s Sales & Leasing                         Weichet Realtors - The Griffin Company          Convention Center
Farmers Protective Mutual Insurance                 Abshier Construction                            Window World of the Ozarks                  DEFY Rogers HighRise
   Company - 67 years                               Acme Brick                                                                                  Direct Auto Insurance
Kennametal Inc. - 67 years                          Acme Janitor & Chemical Supply, Inc.            6-10 YEARS                                  European Wax Center
Arvest Bank - 64 years                              All Dogs Clinic, PLLC                           A & B Distributors of Arkansas, Inc.        Flip Side Ninja Park
Mercy Northwest Arkansaas - 64 years                Allstate Insurance - Corey Davidson             Bass Pro Shops Outdoor World                The Gathering in Rogers
Harris Baking - 62 years                            American Heart Association                      BNSF Logistics, LLC                         Tom Ginn
Carroll Electric Cooperative Corporation -          Bailey & Oliver Law Firm                        Buster’s Liquor, Fine Wine, and Beer        Ground Guys
   57 years                                         Bailey & Thompson Tax & Accounting, P.A.        Citizens Bank                               Janes Insurance & Brokerage
Hinson & Company - 51 years                         Beavers Eye Care, Inc.                          Comstock Conflict Resolution Services       Keen Merchanet Consulting
Guinn & Associates, CPA, PA - 49 years              BEI Electric, Inc.                              Crain Hyundai of Fayetteville               Lee Kissinger - eXp Realty NWA Branch
Executive Coffee Service - 42 years                 Carpet One Floor & Home                         England Family Dental                       Leukemia & Lymphoma Society
Justin Madick Insurance Agency LLC -                Central Research, Inc.                          Farmers Insurance Group - Kurt Haddock      LifeSource
   42 years                                         Children’s Advocacy Center of Benton County     Gateway Mortgage Group, LLC                 Living Tree Pediatrics, PLLC
Winter Moving & Storage - 42 years                  CitiScapes Metro Monthly Magazine               Golden’s Designer Jewelry - Gun Engraving   The Lofts at Historic City Hall
Simmons Bank - 40 years                             Cross, Gunter, Witherspoon & Galchus, P.C.      Goodwill Industries of Arkansas             Manpower
HUNT VENTURES - 38 years                            Crystal Bridges Museum of American Art          Guardian CPA                                Pat Moran
Beaver Water District - 35 years                    David Harris Construction Co.                   Hank’s Fine Furniture                       Motus Group & Keller Willaims Market Pro Realty
Ride-Rite Auto Sales, Inc. - 34 years               Dymark Sign & Supply                            Hogeye Inc.                                 NWA Home Services
FM Corporation - 33 years                           Elite Promotions, Inc.                          Hudson Cisne & Co., LLP                     Onin Staffing
Professional Business Systems - 32 years            Elite Title Company, Inc.                       LeaderOne Financial                         Preston and Company
Haven Managed Services - 32 years                   H & R Block                                     Lowell Veterinary Center                    PRMG
Abundant Performance - 31 years                     HP Engineeering, Inc                            Meister & McCracken Law Firm                Ridgepointe Townhouses, LLC
KURM Radio - 31 years                               Jenny Craig                                     Mundo-Tech, Inc.                            River Bend Casino & Hotel
                                                    JKJ Architects, PLLC                            NEC, Inc.                                   Rogers Experiental House, Inc.
21-30 YEARS                                         Job Guide                                       NLG Printing                                Salmonsen Group Realtors
Arkansas & Missouri Railroad                        Kendal King Group                               Northwestern Mutual Financial Network       Skyline Printing & Merchandise LLC
Credit Counseling of Arkansas (CCOA)                Kleenco Maintenance/Construction                Oakley Chapel United Methodist Church       Stratice
Dyer Electric, Inc.                                 Kumon Maath & Reading Center of Lowell          Ozark Beer Company                          Summit Heating and Air, LLC
First United Methodist Church                       League of United Latin Amercians Citizens       Peterbilt PacLease/Larson Transportation    T-Mobile
Dr. Karla Gaines, DDS                               Life Styles, Inc.                               Signature Bank of Arkansas                  Trane Heartland District - Northwest Arkansas
Lifeline of Northwest Arkansas                      MillerCoors                                     Linda Simmons                               Turn Key Construction Company
Lifetouch National School Studios, Inc.             NOARK NWA Human Resource Associates             Smith 2-Way Radio, Inc.                     Walker Brothers
Lindsey & Associates - Martha Prowell               OneDigital Health and Benefits                  Smokin’ Joes Ribhouse, Inc.                 Whataburger
Lost Springs Golf & Athletic Club, Inc.             Outback Steakhouse                              Spiritueux Wines & Liquors                  Woof & Wander
Lowe’s Home Improvement                             Ozark Affiliate - Susan G. Komen for the Cure   Tech Machinery, LLC
McDonald Eye Associates                             Premier Dermatology and Skin Renewal Center     The UPS Store                               1 YEAR
Mitchell, Williams, Selig, Gates & Woodyard, PLLC   RB                                              Whisinvest Realty, LLC                      Alexander Realtime Repoting, LLC
Monte Ne Inn Chicken Restaurant                     Residence Inn by Marriott                       WorkSouce & NTS                             Arkie Apparel
Multi-Craft Contractors, Inc.                       Rodeo of the Ozarks                                                                         E2open
Natural State Media                                 Rogers Public Education Foundation              2-5 YEARS                                   Holiday Inn, Springdale & NWA Convention Center
Overstreet’s Jewelry, Inc.                          Rogers Public Library Foundation                2nd Milk, Inc.                              One Stop Barber Shop
Regency 7                                           Shelley M. Parson Insurance Agency              A.G. Russell Knives                         Ozark Axe House
Ridout Lumber Yard                                  Single Parent Scholarship Fund of Benton Co.    AAA Insurance and Travel                    Parkside Public
Upchurch Electrical Supply Company                  Specialized Real Estate Group                   Academy of Professional Cosmetology         The Rail A Pizza Company
Webster University                                  Steve Landers Toyota NWA                        Arkansas Early Learning, Inc.               Vavoline Instant Oil Change
                                                    Sunshine School & Development Center            Blew & Associates P.A.                      Wheels RV
                                                    Tire Tracks                                     Bod High Productions
                                                    Walmart Neighborhood Market Store #3479         C & D Floor Covering and Renovations LLC

                                                                                                                                        RogersLowell.com | MARCH2020                     19
Chamber Launches
                                                                       New Online Gateway
                                                                       to its Brand
                                                                       RogersLowell.com is the online gateway to the Chamber’s
                                                                       brand and an extension of our brand’s personality. It’s an
                                                                       important touchpoint with our citizens, members, partners
                                                                       and investors. Over 10,000 unique visitors come to our
                                                                       website each month seeking a trusted source for community
                                                                       and business information. They also come to learn more
                                                                       about doing business, connecting with others, staying
                                                                       informed and managing their Chamber membership.

                                                                                                                            Integrated Total
                                                                                                                        Software Solution (TSS)

                                                                                                                           New Accrisoft Web-Based
                                                                                                                          Software that Spans Across
                                                                                           Brand & Content                the Chamber’s Operations,
                                                                                            Strategy (BCS)              Finance, Marketing and Sales
                                                                       45                                                 Divisions Allowing the Team
                                                                                          More Dynamic Content           to Work on a Single Platform
                                                              Enhanced User                 Channels and Useful
                                                             Experience (UX)                 Information for You
                             Intuitive Information                                       Delivered in an Easy-to-Un-
                               Architecture (IA)           Refreshed Design featuring   derstand Tone of Voice, Style
                                                          new HTML5 Capabilities that          and Messaging
    Optimized for
                               Simplified Navigation to   Improves Your Engagement
Responsive Design (RD)       Easily Find What You Need           and Interaction
                              (Landing Page Tiles, Drop
 Great Viewing Experience
                                 Downs and Search)
 Regardless of Your Device

  RogersLowell.com                                        New Welcome Section Introducing Visitors to the Rogers-Lowell Area and What
                                                          We Do at The Chamber, Downtown Rogers, Inc, Visit Rogers and Discover Lowell

     New Features                                         New HTML5 Design Features (Sliders and Animation) and Visual Experience

          Include:
                                                          New “Find What You’re Looking For” Quicklinks

                                                          Enhanced Events Calendar

                                                          Chamber Testimonials

                                                          Quick Access to Chamber Voice of Business Communications Channels

                                                          Improved Site Search

    Login to My Chamber Login and check out all of the new user features
  20  C h a m b e r Vo i ce | M A R C H 2 02 0 at RogersLowell.com
Keeper of the Community Vision
 & the Voice of Business
 Growing Business. Building Community.
 Northwest Arkansas is recognized nationally as one of the best places for affordability, livability, economic
 growth, business and career opportunities. Our cities in the region are working together to make an impact on
 our quality of life now and into the future.

 Your Campaign Investment Makes Impact Possible.
 The Rogers-Lowell Area Chamber of Commerce, in partnership with local governments, community
 organizations, businesses and community leaders, has launched its Impact Possible 2021 campaign, an
 aggressive economic development and business expansion and attraction plan. The campaign’s primary goal is
 to build a cooperative vision while raising necessary funds to achieve five-year (2017-2021) measurable goals in
 five key areas of implementation.

    Business               Business                Workforce              Advocacy and               Quality of
 Retention and          Recruitment and           Partnership               Outreach              Life/Downtown
   Expansion/              Marketing              Development                                     Redevelopment
Entrepreneurship

                              LEARN MORE AND INVEST NOW
                                VISIT IMPACTPOSSIBLE.COM

                                                                                    RogersLowell.com | MARCH2020    21
Ribbon Cutting Sponsor
                                                                                         December 2019
                                                                                           January 2020

              ARVEST BANK                     BEAUTIFUL LIVES BOUTIQUE BENTONVILLE               CINTAS CORPORATION                        TRANQUILITY MANUFACTURING &
         4201 S JB HUNT DR., ROGERS                    1327 S. MAIN ST., BENTONVILLE          225 GRANT PKWY., STE. D, LOWELL                      TRADING LLC
                                                                                                                                        2203 PROMENADE BLVD., ROGERS (INTERIOR KIOSK)

       ARKANSAS SWIM ACADEMY                            ART ON THE BRICKS                COURTYARD BY MARRIOTT ROGERS                           EL SEÑOR DE LOS TACOS
       3709 W. SOUTHERN HILLS, ROGERS                      DOWNTOWN ROGERS                    4201 W. GREEN ACRES RD., ROGERS                       1612 S. 8TH ST., ROGERS

EVEREST REHABILITATION HOSPITALS NWA                LEGALSHIELD – MARK BARRON                       ROCK MORTGAGE                                       SNACK LAB
    4313 PLEASANT CROSSING BLVD., ROGERS                      FAYETTEVILLE               5417 W. PINNACLE POINT DR., STE. 201, ROGERS          4200 S. 48TH ST., STE. 30, ROGERS

                                                                                       Ribbon Cutting Sponsor

              SUBIEGURUS
            218 N. 1ST ST., ROGERS

  22     C h a m b e r Vo i ce | M A R C H 2 02 0
Chamber Networking & Educational Events
                    The Rogers-Lowell Area Chamber of Commerce hosts a variety of events to help build your network and learn.
                  Below are the upcoming events to note. For more event details and to register, visit us online at RogersLowell.com.

Featured Upcoming
                                                                              Qu i c k R e f eren c e C al en dar | MARCH
                  Events
                                                                Business Building Events                  Upcoming Meetings         View complete calendar at RogersLowell.com
MAR
                                                          MAR    3.5 | Small Business Council Meeting
  10                                                      05     8:30 a.m. - 9:30 a.m. | Rogers-Lowell Area Chamber of Commerce
                                                          MAR    3.5 | Hustle in Heels Committee Meeting
                                                          05     9:30 a.m. - 10:30 a.m. | Rogers-Lowell Area Chamber of Commerce
Presented By | 7 Brew Coffee & Aloft Rogers Bentonville   MAR    3.10 | Coffee Connection
Hosted By | Aloft Rogers Bentonville                      10     7:30 a.m. – 8:30 a.m. | Aloft Rogers Bentonville
Address | 1103 S. 52nd St., Rogers                        MAR    3.11 | Visit Rogers Advertising & Promotion Commission Meeting
                                                          11     4:00 p.m. - 5:00 p.m. | Rogers-Lowell Area Chamber of Commerce
                                                          MAR    3.13 | Government Affairs Committee/Large Industry Council Meeting
 MAR                                                      13     11:30 a.m. - 1:30 p.m. | Rogers-Lowell Area Chamber of Commerce

   18                                                     MAR
                                                          18
                                                                 3.18 | Chamber Tutorial
                                                                 8:30 a.m. - 10:00 a.m. | Rogers-Lowell Area Chamber of Commerce
                                                          MAR    3.19 | Business After Hours
Hosted By | Rogers-Lowell Area Chamber of Commerce        19     5:00 p.m. – 6:30 p.m. | Northwest Medical Plaza - Pinnacle
Address | 317 W. Walnut St., Rogers

MAR

                                                                                                                                   APRIL       23
  19

Presented By | Great Southern Bank
Hosted By | Northwest Medical Plaza - Pinnacle
Address | 2000 S. 42nd St., Ste. 100, Rogers                                                                                        REGISTER ONLINE AT
                                                                                                                                     ROGERSLOWELL.COM
  Every
Wednesday

Presented By | Printova Signs & Graphics
March Host Sponsor | Bookkeeper Plus, LLC
                                                                Back by popular demand, the first one of two Taste of Rogers events has been announced
Location | Golden Corral
Address | 2605 W Pleasant Crossing Dr., Rogers                  for Thursday, April 23rd. This spring edition will be held at the Supply Chain Hall of Fame in
                                                                Northgate Plaza, 5111 W. JB Hunt Drive in Rogers.

                                                                The event, which runs from 6:00 p.m. to 8:00 p.m. will feature heavy hors d’oeuvres
                                                                prepared by local chefs, dessert, beer and wine. Tickets for the event will be limited to the
                                                                first 100 reservations and are $25 a ticket.

                                                                Tickets are on sale now and are expected to sell quickly. Ensure your tickets are
                                                                purchased by mid-January, or sooner. To reserve tickets, purchase them online or call the
                                                                Chamber at (479) 636-1240. Contact the Chamber's Member Services Team at
                                                                (479) 636-1240 or email MemberServices@RogersLowell.com for sponsorship details.

                                                                                                                              RogersLowell.com | MARCH2020                23
317 West Walnut Street
     Rogers, Arkansas 72756

         RogersLowell.com

  Paid for through Periodical “Chamber Voice”
(USPS 492950) is published monthly in January,
   February, March, May, June, July, August,
September, October November and December;
 (semi-monthly in April) by the Rogers-Lowell
  Area Chamber of Commerce, Inc., 317 West
 Walnut, Rogers, AR 72756. Periodical postage
               paid at Rogers, AR.

   POSTMASTER send address changes to:
    ROGERS-LOWELL AREA CHAMBER OF
 COMMERCE NEWSLETTER, 317 West Walnut,
            Rogers, AR 72756.
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