The issue of biodiversity is shaking up the industry: Trade fair offers platform for exchange - Messe Friedrichshafen

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International Trade Fair for
Presseinformation                         Commercial Fruit Growing,                            Internationale Fachmesse für
Press release                             Distillation and Agricultural                        Erwerbsobstbau, Destillation
Communiqué de presse                      Technology                                           und Agrartechnik
Informazione stampa                       February 14 - 16, 2020                               14.– 16. Februar 2020
                                          Friedrichshafen, Bodensee                            Friedrichshafen, Bodensee

 04.11.2019

 Overview

 Fruchtwelt Bodensee, February 14 to 16, 2020 – Some 370
 exhibitors share information about commercial fruit growing,
 distillation, and agricultural technology – 39th Lake Constance
 Fruit Growing Days with the latest trends – Farmer Willi pays a
 visit

 The issue of biodiversity is shaking
 up the industry: Trade fair offers
 platform for exchange

    Friedrichshafen – Complex topics such as biodiversity and
 digitalization are a hot topic of discussion among fruit growers and
 farmers. From February 14 to 16, 2020, Fruchtwelt Bodensee offers an
 international platform for exchange. More than 380 exhibitors will have
 an extensive range of products on display and, along with experts from
 the supporting lecture program of the Lake Constance Fruit Growing
 Days, will be informing visitors about new solutions and trends in
 agriculture, cultivation technology, and processing methods. Dr.
 Wilhelm Kremer-Schillings, a farmer from Germany’s Lower Rhine
 region known in blogging circles as “Farmer Willi,” has announced his
 intention of giving a presentation on the Friday of the fair.

 “The issue of biodiversity is currently attracting a great deal of attention
 among the public and is at the same time a politically charged topic.
 Fruchtwelt Bodensee offers an excellent platform for discussion and
 exchange of information at just the right point in time, because the course for
 the future is currently being set anew,” Messe Friedrichshafen CEO Klaus
 Wellmann and Project Manager Petra Rathgeber assert. The opening event
 on the Friday of the trade fair will be an opportunity for participants from

                                  Abteilung Kommunikation       Messe Friedrichshafen GmbH     Sitz der Gesellschaft: Friedrichshafen
                                  Wolfgang Köhle                Postfach 2080                  Amtsgericht Ulm, HRB 631179
                                  Telefon: +49 7541 708-307     88010 Friedrichshafen          Aufsichtsratsvorsitzender:
                                  Telefax: +49 7541 708-331     Neue Messe 1                   Oberbürgermeister Andreas Brand
                                  E-Mail: presse@messe-fn.de    88046 Friedrichshafen          Geschäftsführer: Klaus Wellmann
                                                                GERMANY
                                                                www.messe-friedrichshafen.de
International Trade Fair for
Presseinformation                           Commercial Fruit Growing,                           Internationale Fachmesse für
Press release                               Distillation and Agricultural                       Erwerbsobstbau, Destillation
Communiqué de presse                        Technology                                          und Agrartechnik
Informazione stampa                         February 14 - 16, 2020                              14.– 16. Februar 2020
                                            Friedrichshafen, Bodensee                           Friedrichshafen, Bodensee

 associations and the policy sphere to address the current discussion on the
 protection of biodiversity and the associated challenges. The fair will also be
 focusing on young companies: “For the first time, we will have a Start-Up
 area in which new market participants will get the opportunity to present their
 products and services,” says Petra Rathgeber. Exhibitors will also have a
 common area to present their range of store fittings, vending machines, and
 products for farm shops. Information to accompany this offer will be provided
 in a series of lectures on the topic of “Direct Sales by Vending Machine” on
 the Sunday of the trade fair.

 Farmer Willi, initiator of the green cross movement, to give speech

 With blogs on the Internet and a book, Dr. Wilhelm Kremer-Schillings from
 the Lower Rhine of Germany has made a name for himself as “Farmer
 Willi.” He wants to explain the demands of modern agriculture and talk to
 consumers in an open and straightforward manner. It was his idea to call on
 farmers to protest against the agricultural package of Germany’s federal
 government with green wooden crosses in their fields. In Baden-
 Württemberg, a particularly large number of farmers are currently taking part
 in the campaign to draw attention to the problems that will arise from the
 ongoing referendum. At 2 pm on the Friday of the fair, he will explain the
 interconnections and dependencies in production and fresh market products
 in agriculture and especially in fruit growing.

 The latest from the 39th Lake Constance Fruit Days

 The highlight of the show is the 39th Lake Constance Fruit Growing Days.
 Presentations and discussions will be held in Foyer West and Conference
 Center West, primarily organized by the Competence Center Fruit Growing
 Lake Constance (KOB). “After several years with external speakers, we
 decided this time to take a look at our extensive scientific work at the KOB.
 The focus is on current challenges and content of practical relevance but
 also on interesting facts for the general public,” explains KOB Managing
 Director Dr. Manfred Büchele. Dr. Christian Scheer, for example, deals with
 the increasing problem of the disease of scab, while Martin Trautmann’s

                                   Abteilung Kommunikation       Messe Friedrichshafen GmbH     Sitz der Gesellschaft: Friedrichshafen
                                   Wolfgang Köhle                Postfach 2080                  Amtsgericht Ulm, HRB 631179
                                   Telefon: +49 7541 708-307     88010 Friedrichshafen          Aufsichtsratsvorsitzender:
                                   Telefax: +49 7541 708-331     Neue Messe 1                   Oberbürgermeister Andreas Brand
                                   E-Mail: presse@messe-fn.de    88046 Friedrichshafen          Geschäftsführer: Klaus Wellmann
                                                                 GERMANY
                                                                 www.messe-friedrichshafen.de
International Trade Fair for
Presseinformation                          Commercial Fruit Growing,                             Internationale Fachmesse für
Press release                              Distillation and Agricultural                         Erwerbsobstbau, Destillation
Communiqué de presse                       Technology                                            und Agrartechnik
Informazione stampa                        February 14 - 16, 2020                                14.– 16. Februar 2020
                                           Friedrichshafen, Bodensee                             Friedrichshafen, Bodensee

 lecture focuses on newly immigrated pathogens.

 Intensive cultivation technology for pomaceous and stone fruit

 The question of the intensity of cultivation in fruit growing is raised again and
 again due to new developments in production technology and cultivation
 management as well as changed economic conditions. High investment
 costs, labor costs rising with the minimum wage, and declining availability of
 labor require new, optimized cultivation techniques with early harvest and
 fast recovery of capital. KOB has hosted a wide array of trials, which will be
 presented in a lecture by Dr. Büchele and Thomas Kininger.

 The increasing importance of mechanical pruning of fruit trees

 The option of mechanical pruning of fruit trees is becoming increasingly
 important as farm sizes increase and labor costs rise. Instead of individually
 coordinated cutting and forming tasks, implements with tools that rotate or
 go back and forth are used, which have a variety of effects on cultivation.
 KOB has carried out several years of research on machine cutting. In his
 presentation, Michael Zoth will report on advantages and disadvantages of
 this approach.

 Automatic enrichment: Direct sales by vending machine

 A separate lecture series, organized by the Lake Constance District Office,
 deals with the topic of “Direct Sales by Vending Machine.” “Use of vending
 machines for sales is on the rise because it is seen as a cost-saving
 alternative or supplement to existing farm shops outside opening hours. We
 have already been able to accumulate some experience with it, which we
 want to share on Sunday,” reports Dr. Hermann Gabele, Head of the Lake
 Constance District Agricultural Office. To kick off the lecture series, Dr.
 Hermann Gabele will provide information on legal design and safety
 regulations for setting up vending machines. Thomas Schädler of the

                                   Abteilung Kommunikation        Messe Friedrichshafen GmbH     Sitz der Gesellschaft: Friedrichshafen
                                   Wolfgang Köhle                 Postfach 2080                  Amtsgericht Ulm, HRB 631179
                                   Telefon: +49 7541 708-307      88010 Friedrichshafen          Aufsichtsratsvorsitzender:
                                   Telefax: +49 7541 708-331      Neue Messe 1                   Oberbürgermeister Andreas Brand
                                   E-Mail: presse@messe-fn.de     88046 Friedrichshafen          Geschäftsführer: Klaus Wellmann
                                                                  GERMANY
                                                                  www.messe-friedrichshafen.de
International Trade Fair for
Presseinformation                          Commercial Fruit Growing,                             Internationale Fachmesse für
Press release                              Distillation and Agricultural                         Erwerbsobstbau, Destillation
Communiqué de presse                       Technology                                            und Agrartechnik
Informazione stampa                        February 14 - 16, 2020                                14.– 16. Februar 2020
                                           Friedrichshafen, Bodensee                             Friedrichshafen, Bodensee

 Consulting Service for Direct-Selling Growers of Ludwigsburg will explain
 opportunities and risks associated with sales from vending machines, and
 Ute Welsch of the Lake Constance District Agricultural Office will present
 grant opportunities. In addition, other speakers will examine practical
 aspects.

 A promising future: Digitalization in agriculture

 Digitalization in agriculture is currently being discussed due to the potential
 increase in productivity and thus sustainability as well as the reduction in
 working hours and the facilitation of work in general. The aim is to reduce the
 use of fertilizers, pesticides, and energy. In a special show, Machinery Rings
 Tettnang, Linzgau, and Lindau will demonstrate what possibilities are
 already being made a reality in the area of smart farming, what opportunities
 are being brought about, and also what will be required of agricultural
 entrepreneurs of the future. “Digital solutions for application of crop
 protection agents and the technology for autonomous driving are promising
 but not yet widespread. We will be showing visions that have already been
 implemented and that can reach volume-production maturity in the next five
 years,” reports Hubert Hengge, Managing Director of Machinery Ring
 Tettnang.

 High-proof beverages: Distillers focus on fine liquors

 The area of distillery technology and distillery needs is another important
 part of the trade fair. Exhibitors in Hall B2 will be showcasing products from
 the areas of distillery and distillates. At the stand of the Association of Small
 and Fruit Distillers South Württemberg/Hohenzollern, products awarded gold
 and silver medals can be sampled, and Distillate Queen Vera Bullinger is
 expected on the weekend. On Saturday, Phillip Schwarz will give two short
 presentations on grain mashes for whiskey production and cleaning of stills.
 In the presentation “Successful at the Market,” advertising agency
 Alpenblickdrei will be providing tips on how you attract attention with a
 suitable presence on the Internet and in social media. On the Sunday of the
 fair, Ulrich Jakob Zeni will speak about contemporary presentation of fruit

                                   Abteilung Kommunikation        Messe Friedrichshafen GmbH     Sitz der Gesellschaft: Friedrichshafen
                                   Wolfgang Köhle                 Postfach 2080                  Amtsgericht Ulm, HRB 631179
                                   Telefon: +49 7541 708-307      88010 Friedrichshafen          Aufsichtsratsvorsitzender:
                                   Telefax: +49 7541 708-331      Neue Messe 1                   Oberbürgermeister Andreas Brand
                                   E-Mail: presse@messe-fn.de     88046 Friedrichshafen          Geschäftsführer: Klaus Wellmann
                                                                  GERMANY
                                                                  www.messe-friedrichshafen.de
International Trade Fair for
                                   Presseinformation                        Commercial Fruit Growing,                           Internationale Fachmesse für
                                   Press release                            Distillation and Agricultural                       Erwerbsobstbau, Destillation
                                   Communiqué de presse                     Technology                                          und Agrartechnik
                                   Informazione stampa                      February 14 - 16, 2020                              14.– 16. Februar 2020
                                                                            Friedrichshafen, Bodensee                           Friedrichshafen, Bodensee

                                    brandies.

                                    Prices and opening hours

                                    Fruchtwelt Bodensee will be open from February 14 to 16, 2020, Friday and
                                    Saturday 9 am to 6 pm, Sunday 9 am to 5 pm. A day ticket costs 16 euros,
                                    with tickets bought online selling for 12 euros. For more information and an
                                    overview of the program of presentations, visit: www.fruchtwelt-bodensee.
                                    com.

                                                                    Abteilung Kommunikation      Messe Friedrichshafen GmbH     Sitz der Gesellschaft: Friedrichshafen
                                                                    Wolfgang Köhle               Postfach 2080                  Amtsgericht Ulm, HRB 631179
                                                                    Telefon: +49 7541 708-307    88010 Friedrichshafen          Aufsichtsratsvorsitzender:
                                                                    Telefax: +49 7541 708-331    Neue Messe 1                   Oberbürgermeister Andreas Brand
                                                                    E-Mail: presse@messe-fn.de   88046 Friedrichshafen          Geschäftsführer: Klaus Wellmann
                                                                                                 GERMANY
                                                                                                 www.messe-friedrichshafen.de

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