The Great Victorian Bathing Trail* - VTIC
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The Great Victorian * Bathing Trail A blueprint for a Victorian hot springs and bathing tourism strategy Written and compiled by Matt Sykes Victorian Tourism Industry Council Lynette Bergin Fellowship recipient 2018 (Experience Manager at Peninsula Hot Springs) regenerate *Working title: Note dual-naming opportunity through collaboration with Koori Elders project s
Contents Executive Summary................................... 4 Acknowledgements Part 1: Situational Anaslysis.................... 8 Victoria’s ecosystems Peninsula Hot Springs Guangdong Hot Springs Part 2: Benchmarks..................................32 Marine, aquatic and terrestrial Especially Charles Davidson Association Koori people of Victoria Tourism Australia Transformational Travel Elders past, present and emerging Especially John O’Sullivan Council Part 3: Advisors...........................................70 Family and friends Victorian hot springs Food Studio, Norway community Especially Cecilie Dawes Part 4: 2030 Vision................................... 80 Lynette Bergin & her family Metung Hot Springs, Nunduk Spa Retreat, Gippsland Regional Aquatic Design & Editing team Victorian Tourism Cat Martin, Tanya Whelan, Ally Centre, Saltwater Springs, Peninsula Industry Council Part 5: Conclusion.....................................98 Hot Springs, 12 Apostles Hot Springs McManus Especially Felicia Mariani and Deep Blue Hot Springs Part 6: References................................... 102 Part 7: Appendix...................................... 105 2 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 3
Executive Summary Definitions Definitions 1. The Market: wellness 2. The Opportunity: Victoria 3. The Current Offering: tourism is a fast-rising has unrealised hot springs Peninsula Hot Springs & tourism trend tourism potential Deep Blue Hot Springs In 2017, the global wellness tourism With subsurface geothermal Victoria currently has two estblished was valued at $US630billion and water resources along its southern hot springs destinations with a growing at 6.5%. Australia is well coastline and a cool, temperate combined annual visitation of more placed to develop a unique wellness climate Victoria could gain a than 533,000 bathers. There are brand based on its healthy aquatic, competitive advantage as Australia's also a wave of five developments at marine and terrestial environments. hot springs tourism capital. construction or planning stage, from Metung Hot Springs in the east to 12 Apostles Hot Springs in the west. 4. Global Benchmarks: 5. A Climate Emergency: 6. 2030 Vision: A Great Iceland & the Nordic region shifting from the goal of Victorian Bathing Trail The research includes benchmarks sustainability to triple- To create an iconic, world-class from hot springs and bathing tourism bottom-line regeneration tourism trail linking hot springs and destinations in Iceland, Norway, bathing tourism destinations along Businesses and governments are Denmark, Sweden, Finland, England, Victoria's southern coastline, from facing increasing pressure from China and Japan. Bathing is a core Portland to Merrimbula, around consumers and staff to show tangible pillar in each of these market's Nerm/Port Phillip Bay and even up actions to improve their environmental brands. into the Yarra River. and community impacts. Leaders at the frontier are now looking to achieve positive climate impacts. 7. 2020 Recommedations: 8. Industry toolkit: a headstart Larapinta Trail, An Australian Wellness for enterpreneurs, Northern Territory, Australia Tourism Strategy developers, designers and Tourism Australia could provide a bathing geeks framework for state tourism bodies In the Apppendix there is an extensive through the development of a national list of bathing and wellness experience Wellness Tourism Strategy. Visit resources based on industry best- Nature-Based Tourism Transformational Regenerative Tourism Victoria could then develop a Hot Springs & Bathing Tourism Strategy practice. The idea is that if you were Nature-based tourism is leisure travel Tourism ('Triple-Bottom-Line looking to start your hot springs or undertaken largely or solely for the as part of a broader nature-based, sauna project, this document would be purpose of enjoying natural attractions Transformational Travel (or TT) is Surplus') wellness tourism plan. any travel experience that empowers Regenerative tourism is travel that a great headstart. and engaging in a variety of nature- people to make meaningful, lasting actively regenerates the health of based activities – from scuba diving changes in their lives. (Source: degraded ecosystems, increases and bushwalking to simply going to the Transformational Travel Council) community wellbeing and promotes beach. (Source: Tourism Australia) regional financial growth through a Sustainable Tourism nature-based economic model. Wellness Tourism ('Less Harm') Bathing numbers Wellness tourism is travel associated Tourism that takes full account of its with the pursuit of maintaining or During my research I experienced enhancing one’s personal wellbeing. current and future economic, social Primary and secondary (secondary – and environmental impacts, addressing 89% of trips, 86% of expenditures). the needs of visitors, the industry, the • 40 saunas & steam rooms • 6 ice pools • 2 mud baths environment and host communities. (Source: Global Wellness Institute) (Source: UN World Tourism • 26 hot springs • 4 harbour baths • 1 river & 1 waterfall Organisation) • 9 beaches/seas • 3 lakes • 1 salt bath & 1 sand bath • 8 forest baths • 2 sound baths 4 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 5
Background Background About The Author: Research Methodology 2018 Lynette Bergin Peninsula Hot Springs 2008: 'Designing The 2017: Searching North, Matt Sykes Beginning in August 2018 and Fellowship Voted the global winner in the Luxury Sustainable Landscape' South, East & West finishing in August 2019, my research Mineral Spring Spa category at the Since childhood I’ve loved bathing. In 2018 I was fortunate to receive the In 2008, for my final studio of By 2017 I had found hundreds of methodology involved three phases: World Luxury Spa Awards for 2019, Growing up in the rolling hills of Victorian Tourism Industry Council’s landscape architecture at Melbourne ways that Indigenous knowledge can Peninsula Hot Springs is arguably West Gippsland I have bathed in 1. Situational analysis of Lynette Bergin Fellowship. The University we were asked to investigate inspire life. Land management through Australia’s leading wellness tourism cattle troughs, tannin-rich creeks developments, existing and award honours a spirited lady who a ‘sustainable technology’. Instead of controlled burning still sticks out as destination. Founded in 2005 and neighbour’s hot tubs. What I love emerging was renowned for supporting young choosing bioremediation, permaculture the most profound, a lesson that Bruce by brothers Charles and Richard most is the way bathing connects Victorian tourism professionals or water-sensitive urban design Pascoe articulates brilliantly in his book 2. Desk-based analysis of Nordic Davidson, the facility has grown from you to beautiful aquatic and marine in their career development. My like my peers, I chose songlines. My Dark Emu. wellness tourism industry, a Bath House and Spa to include a ecosystems. It reminds you of the original research proposal was titled interpretation is that in Aboriginal Along the way I spent four years especially Icelandic hot springs custom-designed Wellness Centre, timeless hydrology cycle that defines ‘Transformational Travel – Nordic culture songlines represent the paths of in Tasmania, the heart of Australia’s Fire & Ice (sauna) Area and bathing our Blue Planet. I also walked a lot, 3. In-field research travel through benchmarks for future Victorian spiritual ancestors. These epic creation ecotourism industry. After completing Amphitheatre. With an annual visitation along creek lines, through gardens, Australia, Japan, China, England tourism’ but took on a life of its own. stories are literally embedded in the Certificates 3 & 4 in Adventure Tour now exceeding 500,000 people, forests and farmland. Connecting to and the Nordic region Consequently, the research puts land and sea, being kept alive by the Guiding I was quickly out working on this project is a testimony of the the natural world through each of these forth a vision for a new signature seasonal ritual of walking and travelling the Great Walks of Australia: Bay of Data has been gathered in the transformational impacts that tourism simple rituals, bathing and walking, tourism experience coined the ‘Great along them. The logic was simple, in Fires Lodge Walk, Freycinet Experience form of excel spreadsheets, interview can create for biodiversity, community influenced my decision to study a Victorian Bathing Trail’. The concept order to achieve sustainability then Walk and the Wineglass Bay Sail Walk. transcripts, photo documentation, wellbeing and economic development Bachelor of Landscape Architecture at links hot springs and bathing tourism we need to first become ‘aware’ of our I eventually went on run operations for sketches, diagrams, brochures, in regional areas. Melbourne University. After five years destinations along the whole of environment. How do you do that? One the national pilgrimage icon, Cradle annotated maps and even film. I As my employer and primary of practice I began a Postgraduate Victoria’s southern coastline with way as it turns out is through tourism. Mountain Huts Walk which weaves approached the research with the supporter of the research, a goal is to Diploma in Entrepreneurship at other nature-based experiences like So, on the recommendation of RMIT through Tasmania’s UNESCO-listed intention to create a bold vision as well demonstrate how the Peninsula Hot Cambridge University because the our iconic walks, rail and food trails. Professor Emeritus Jim Sinatra I joined World Heritage Area. I was also as practical tools which can guide the Springs development model could be influence of business on culture the Lurujarri Dreaming Trail, a subject involved with the early development strategic development of our industry. replicated across the state. became increasingly apparent and that runs annually where students of the ground-breaking, Aboriginal- The results should be viewed in this could be used to create positive, lasting can immerse themselves in Aboriginal owned ‘wukalina Walk’. context. social and environmental change. culture while walking for nine days Having become intertwined in I’ve been honing my tool kit for past north of Broome. The songline Australia's nation-wide network of five years while working with two of experience was transformational and it walking trails, in May 2017 I decided Australia’s leading tourism operators; opened my eyes to a whole new way of to embark on an unofficial celebration the Tasmanian Walking Company and seeing the land and sea. It was along (aka research trip) to the Nordic region. Peninsula Hot Springs. I’m excited by those vast, open beaches that I met After meeting industry leaders and the conversations and decisions this Charles Davidson and his family. The experiencing benchmark products research will inspire. rest, as they say, is history. I returned to Australia, stopping off in Japan to walk the UNESCO World Heritage-listed Kumano Kodo, another significant source of inspiration . 6 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 7
Part 1 | Situational Analysis Market Landscape Part 1: Situational Analysis Behind (#1) Poverty and (#2) Hunger, In the 2019 World Happiness Report, Mental illness is now a leading cause Good Health and Wellbeing is the most five out of the top ten countries are in of death, so much so that a Royal important United Nations Sustainable the Nordic region. Could bathing be a Commission is being undertaken into Development Goal. key pillar in their wellbeing lifestyle? Victoria’s Mental Health System. In the 2019 World Suicide Rankings (Source: United Nations, 2019) (Source: Helliwell, J. Layard, R. Sachs, J., the Nordics sit high, as does Australia. 2018) GLOBAL WELLNESS ECONOMY: (Finland #24, Sweden #27, Iceland #32, Australia #38, Denmark #41, $4.2 trillion in 2017 Norway #44) (Source: World Population Review, 2019) Thermal/Mineral Springs Industry in 2017 Traditional & Complementary Medicine $360b Wellness Real Estate Thermal/ Personal Care, Thermal/ $134b Wellness Mineral Springs 34.0% Mineral Springs Beauty & WITH SPA SERVICES Tourism NO SPA SERVICES $56.2b Anti-Aging Preventive & $639b$19.1b 66.0% $37.1b Personalized Workplace Wellness 25,241 $1,083b 8,816 Medicine and $48b establishments Thermal establishments Public Health /Mineral Springs WELLNESS $575b 36 Tourism Investment in Regional Australia Sunrise yoga on the beach, Byron Bay, New South Wales Wellness tourism is becoming a form $56b Hot springs are an excellent winter Wellness tourism can be an excellent Note: The thermal/mineral springs revenue estimates include all revenues earned by these establishments, from bathing/swimming of DIY health care. In the 2018 Global product with the ability to even out driver offerings, spa/wellness services and other treatments, other recreational activities, food & beverage, lodging, for regional and other areas. The Tourism services. See Wellness Tourism Economy Appendix Report, A for additional shoulderofand definitions and descriptions off-season lows. In categories. Australia wellness report covering the global wellness tourism industry SpaGlobal Wellness Tourism the 2018 statistics from 2012-2017 lists: 7.1% Healthy Eating, Fitness & Source: registered a 6.5% Global rate growth Wellness forInstitute, Economy 2017. Global Wellness Economy Economy $119b Monitor,which Report, Januaryis2017 endorsed growth in visitation per annum; 700,000 Nutrition & Accommodation ($130.5b), Food & Mind-Body Beverage ($111.5b), Retail ($98.3b) by the Global Wellness Institute’s Springs Initiative, the global Thermal/ Hot visitors in 2017 engaged in wellness tourism; 39% of all wellness tourists are Weight Loss and Activities & Tours ($99.7b) deliver Mineral Springs industry is valued at domestic day-trippers, $702b $595b relatively even returns. $58.2 billion, growing at 4.9%. 66% of (Source: Tourism Australia & Colliers destinations include spas. (Source: Global Wellness Institute, 2018) Research, 2019) (Source: Global Wellness Institute, 2018) Note: Numbers do not add due to overlap in segments. Dark colored bubbles are the sectors for which GWI conducts in-depth, country-level primary research. Light colored bubbles are 8 | The Great Victorian Bathing Trail sectors for which GWI aggregates global estimates only, drawing from secondary sources. The Great Victorian Bathing Trail | 9 Source: Global Wellness Institute, Global Wellness Economy Monitor, October 2018
Part 1 | Australian Bathing Culture Hot springs exist in Australian Bathing Culture every Australian state Australia is world-renowned for its aquatic and marine ecosystems, while our beaches are regarded as some of the world’s best. Image credits include Visit Victoria online, peninsula hot springs, Janis House Photography, YARRA POOLS & WOWOWA ARCHITECTS Smiths Beach, Phillip Island; a summer pilgrimage destination for Victorians and international travellers alike. Organising a trip to the beach is a classic Australian ritual. Hot Springs of Australia For more than 60,000 years Aboriginal people have been and remain custodians When you sit down and listen to of our beautiful, biodiverse water Lower Southern Arrernte people talk Country. Now, our beach and bathing culture sits as a key pillar in Australia’s about their spiritual connection to national brand. (Just look at Tourism Australia’s Instagram feed for evidence.) Peninsula Hot Irrwanyere (Dalhousie Springs), you Springs, the icon of Through the mid-1800s, public baths Australia’s modern realise that Australia’s hot springs provided vital infrastructure for Victorians bathing culture. More to clean themselves but also to socialise. than 100 people culture is rich and ancient. participated in Hot This practice was common through the Springs Yoga for Nordic region as in other industrialising World Wellness nations. Privately-owned sea baths Weekend 2018 Located in Witjira National Park, just south of the geographic were dotted around Port Phillip Bay, centre of Australia, Irrwanyere is the world’s largest flow rate, from Sorrento to St Kilda and Geelong. terrestrial hot springs. This extensive mound springs system These complemented urban baths like produces enough water to fill an Olympic-sized swimming pool Yarra Pools, an in less than 60 seconds. It has flowed for millions of years and those that developed in Melbourne’s innovative proposal inner suburbs. What is interesting to depends on the vitality of the Great Artesian Basin. to establish a public note is that in the Nordic region, public swimming facility Highlights in Australian geothermal tourism also include saunas and harbour baths are seeing on the north bank Peninsula Hot Springs (Vic) being awarded the global winner in of Melbourne's the Luxury Mineral Spring Spa category at the 2019 World Luxury Irrwanyere / Dalhousie a resurgence as people actively seek Yarra River. The Spa Awards. Wellness destinations like Mataranka Springs Springs produces social connection. Could we following project is situated enough water to fill a similar trend? Could Victoria and (NT) and Zebedee Springs (WA) are well-known to Top End an Olympic-sized at the site of a Australia give its bathing culture a facelift former waterfall travellers, especially young families taking the ‘lap’ of Australia. swimming pool is less as part of a joint public health and which separated Despite these credentials Australia’s hot springs industry is still in than 60 seconds. fresh water and salt its infancy, with relatively little market awareness. tourism strategy? Proposals for a Yarra water from Nerm / River Bath suggest the potential is there. Port Phillip Bay. 10 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 11
Part 1 | Hot Springs of Victoria Hot Springs of Victoria victorian hot springs hot springs types industry development plan Boasting subsurface geothermal water right along its southern coastline, Thermal Water Park Victoria is uniquely positioned to define itself as the nation’s hot springs state. Thermal Rehabilitation Relaxation Hot Spring Paynesville Traralgon Metung Bellarine Peninsula Seacombe Portland Port Fairy Warrnambool Mornington Peninsula Phillip Island Peterborough Port Campbell development key Operational Planned Development Potential Development Conveniently located within reach of Melbourne’s multicultural communities, Existing Victorian Victorian Geothermal many of which carry hot springs geothermal industry Assessment Report traditions from their homelands, Victoria’s regional areas are poised documents recommendations to greatly benefit from proposed • Victoria’s geothermal and (Melbourne Energy Institute, 2015) Existing Emerging developments. The cool temperate climate and associated winter ‘off- natural mineral water tourism investment opportunities, • Geothermal energy Hot Springs Hot Springs can provide zero-emissions season’ periods can be flipped to our Visit Victoria, 2005 baseload power advantage. This research will outline two existing • Victoria’s geothermal and • Every commercial geothermal hot springs developments, as well as natural mineral water tourism power market in the world has advocating for the strategic support of investment opportunities, had dominant government five emerging developments. However, Visit Victoria, 2007 involvement in its early stages economic opportunities are not • Victorian Geothermal • Current geothermal legislation limited to tourism. Geothermal energy, Assessment Report, Melbourne in Victoria actively prevents agriculture and housing development Energy Institute, 2016 Peninsula Hot Springs, 12 Apostles Hot Springs, Saltwater Springs, Metung Hot Springs, new entrants to the geothermal also hold significant power in Victoria’s Mornington Peninsula Great Ocean Road Phillip Island Gippsland Lakes • Victorian Hot Springs Industry power sector transition to become a world-leading, renewable, nature-based economy. Development Plan, Charles • Known warm aquifers beneath Davidson, 2016 the Latrobe Valley could • Hot Springs Australia – provide cheap, reliable heat Classification types, for new industries to emerge in Charles Davidson 2018 that region • Hot Springs Australia – Victoria • Ground source heat pumps Chapter vision alignment, 2018 provide 30% to 60% savings on running costs over roof- • Australian Hot Springs Industry Deep Blue Hot Springs, Gippsland Regional Nunduk Spa Retreat, mounted systems Charter, May 2018 Warrnambool Aquatic Centre, Traralgon Lake Wellington 12 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 13
Part 1 | Hot Springs of Victoria Historical Victorian Baths Acknowledgement: Prior to European settlement, Koori people recognised Port Phillip Bay as ‘Nerm’. In the 19th century, swimming from the open beach was prohibited Note that somewhere between 5000-7000 years ago this area consisted of a vast open plain due to lower sea levels and what is now the Yarra River met the ocean just off the northern coastline of Tasmania. during daylight hours, so bathers were compelled to keep within the baths. Sorrento Sea Baths, Sandringham Sea Baths, Brighton Sea Baths, St Kilda Sea Baths, Williamstown Sea Baths, Geelong Sea Baths, late 1800s - early 1900s 1886 - 1919 1881 - present 1860 – present. 1888 - unknown 1840s – present (Source: The Baths, 2019) (Source: Joy, S., unknown) (Source: Humans of Hampton, 2019) In the 19th century, swimming from (Sources: State Library of Victoria, 2019) (Source: Victorian Heritage the open beach was prohibited during Department, 2019) daylight hours, so bathers were compelled to keep within the baths. (Source: St Kilda Sea Baths, 2017) Contemporary Victorian Baths Peninsula Aquatic Liquid Room Middle Brighton Baths, Melbourne Sports Williamstown Life Geelong Sea Baths, and Recreation Centre, (float therapy), Brighton and Aquatic Centre, Saving Club (floating Corio Bay Frankston Sandringham Albert Park pool), Williamstown (Source: WLSC Instagram) 14 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 15
Part 1 | Peninsula Hot Springs Most popular tour package: Horseriding Facility Map & Bathe, Gunnamatta Trail Rides. Defining regenerative principle: Hand-weeding, natural recruitment and planting of more than 100,000 indigenous plant species has transformed degraded farmland into an ecological sanctuary. PHS Guests celebrating World is also exploring Benefit Bathing Day on June 22, Corporation, Carbon while Lionel Lauch performs a Neutrality and Zero didgeridoo sunrise ceremony. Landfill accreditations. Peninsula Hot Springs Stakeholders Charles Recommendations for emerging hot springs Snapshot BEFORE Economic impact: (EY, 2018) Top 5 favourite • Increase in direct expenditure: Davidson hot springs Work together and collaborate – We should refer business $53.5m (FY17), $969.2m (Net to each other all the time and ask 'how can we contribute to the Region: Co-founder, communities in which we are fortunate to engage with?' Present Value, FY 17 – FY 36) Kusatsu Onsen, Japan Fingal, Mornington Peninsula Creative Director • Direct and indirect jobs supported: and Group Chairman Blue Lagoon, Iceland Shared community responsibility – The currency of wellness Aboriginal community: 481 jobs (FY17), 764 jobs (FY- is connection; with people, ourselves and nature. We’ve found Image credits include Gunnamatta Trail Rides, peninsula hot springs, Janis House Photography Boon Wurrung and Bunurong “I would like to see hot Esalen, USA FY36, average annual) benefits for mental health and people dealing with arthritis. What springs trails right across the Founded: 2005 • Total specific and extended Mission Hills Haikou could that mean for Victoria’s health system as a whole? country, people coming to Owners: stay visitors to the region: Resort, China Australia to visit hot springs Keep the fire burning through our shared ability to make a Charles Davidson and Bharat Mitra 236, 427 (FY17) as a signature experience.” Maruia Hot Springs, difference. It is very rare in life where you have an opportunity to Distance from Melbourne: 100km Community impact: (Sykes, May 8 2019) New Zealand effectively help create culture, a new Australian bathing culture Annual visitation: • More than 500,000 members that brings the best elements from all corners of the earth together. 500,000+ guests (FY18/19) of Melbourne’s multicultural community promoting wellbeing Core product price: (FY18/19) Bath House bathing pass, Greg Burgess Jarrod Ruch MON-FRI $45, SAT/SUN $55 • Nearly 100 tour package partners focused within Mornington Architect, Gregory Burgess Architects Land & Environment Manager, Peninsula Hot Springs Growth statistics: Average Bath Peninsula region “The first step was travelling to Japan with Charles and Richard “There’s been a process of constant observation of what’s AFTER House bather growth over last 5 • Partnerships with purpose: in August 1998. I remember the anxiety, thinking 'Are Australians naturally regenerating, supporting that through hand weeding and years (11%). Aiming for uplift of Mental Health Australia, Mentis going to take to this?' … Humility and restraint, inner calm and nurturing seed stock that is already in the soil.” Key ideas include: 5-16% in 2019/20 Assist (Mornington Peninsula), peace are very important to reinforce peoples’ capacity to organic land management (chemical-free), rabbit control, Staff employed: 320 people rejuvenate through architecture.” biodiversity auditing and a three-pronged attack via Grounds, Musculoskeletal Australia, Willum Warrain Aboriginal Association (Sykes, March 19 2019) Aesthetics and Food production teams. (Sykes, May 7 2019) Ecological impact: Martin Pujol Matt Colston • 100,000+ indigenous plants BEFORE – 1997 Senior Geothermal Hydrogeologist, Rockwater Pty Ltd Associate Partner, Sports Events and Venues Advisory, EY Brothers Charles and Richard established over 20- year period Davidson purchased 40 acres of “Victoria has really good resources for energy production “The push for government is the dispersal of visitors to promote • Endangered Ecological horse paddocks with a dream. through heat exchange. District heating is very common in regional growth. We need unique experiences to act as a Vegetation Community ‘Coast Paris and other countries. In Western Australia, reinjected magnet and appropriate infrastructure to get people there Alkaline Scrub’ described and AFTER – 2018 water results in operators maintaining 100% credit with no net … Having a suite of hot springs across the state is important More than 100 people protected volumetric loss and pressure is maintained. i.e. a water license and they encourage people not just to travel to a region for participate in a yoga class for • 80 acres of landscaped grounds can be 0 litres per year … The risks are water pollution through one destination … If you want these developments they won’t World Wellness Weekend while managed without use of chemicals being immersed in a new hot peoples’ natural oils, incontinence, sun creams and vegetation.” happen without support. Private investors can get better returns springs amphitheatre. (Sykes, May 7 2019) elsewhere.” (Sykes, May 13 2019) 16 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 17
heading | heading Part 1 | Deep Blue Hot Springs TOP LEFT: Tour package opportunity - Worn Gundidj (Tower Hill) Aboriginal Walk and Bathe BOTTOM LEFT: Cave Pool within Deep Blue’s new outdoor bathing landscape, July 2019 RIGHT: Aerial view - entrance at left, Cave Pool at right (March 2019) Concept proposal for Deep Blue Hot Springs sanctuary of hot spring pool’s and enhanced bathing experiences. Deep Blue Hotel and Hot Springs Stakeholders Gene Seabrook Challenges: Contractor profile: Snapshot Economic impact: • Converting short-team (1-night stay) Director Hot springs development creates • $843,130 annual revenue (2018, visitors to longer-term (2-3 night) “As the first hot springs hotel in Victoria, opportunities for skilled professionals Day Spa and Bath House) • Converting day-trippers to 12 Apostles Region: we aim to re-establish Warrnambool as to overnight stays. • Greater than $5 million (inclusive Warrnambool, Great Ocean Road of hotel accommodation and a key bathing destination. By creating the • Changing consumer mindset of Marshall Judd Hot Springs Sanctuary we hope to help Aboriginal community: restaurant revenue) Warrnambool being a summer Director, Rock n Water Landscapes encourage the phsyical and emotional Peek Whurrung people, • Projected combined revenue destination wellbeing of our community as well as (Judd, April 10 2019) Maar Nation greater than $10 million • Distance from Melbourne provide a high-quality tourism experience Scope of works relating to Founded: 2009 Community impact: for visitors to Victoria and the Great Ocean • Maintaining the integrity of the hot Deep Blue Stage 1: • Annual visitation: Bath House & Road region” (Sykes, March 18 2019) springs industry and defining common Owners: standards • Stage 1 ground-level design concept Gene and Bec Seabrook, Day Spa (33,000 visitors pa - approx. 60% locals, 40% tourists) of outdoor hot springs pools & Michael Townshend Project Timeline Opportunities: enhanced bathing experiences • Tour package partners: Under Distance from Melbourne: 258km 2007 Hotel construction commenced • Budj Bim National Park announced as development • Work with the client to provide a MARCH 2019 – Aerial view of Deep Blue’s Annual visitation: • Community organisation 2009 Opened to public World Heritage Area specific mood and experience to suit new development, showing relationship Bath House bathing MON-FRI partners: State, regional and 2012 Purchased by current owners • Collaboration opportunities with the overall relaxation/wellness theme. with Warrnambool Bay foreshore 2013 Began exploring expansion local Peek Whurrung community and $15, SAT/SUN $20 (Hotel: Average local tourism partnerships room rate $154) (Projected bathing opportunities Elders like Uncle Locky, for example, Ecological impact: How many full-time equivalent staff sanctuary entry: average $55) 2014 Decided on rock and cave with culturally-safe design or spa • 60% indigenous plantings are involved? concept. Engaged Marshall treatments incorporating Traditional Core product price: • Other credentials? Eg: building We have a full-time team of four; three Judd, an artificial rock specialist. Indigenous Knowledge Bath House bathing, energy rating etc • New scientific findings at Point Richie tradesman and one in admin MON-FRI $15, SAT/SUN $20 Co-funded James White to conduct global hot springs suggesting evidence of Aboriginal Growth statistics: occupation exceeding 100,000 years What kinds of accumulated knowledge industry research Consistent strong growth, with and skills are you gaining through 2015 Secured $650K through the • The Logan’s Beach Whale Nursery for Image credits include Deep Blue 69% lift between 2013 and 2014. projects like DBHS and PHS? state government’s Tourism Southern Right Whales is active from Bathing alone contributed a Demand Driver Infrastructure May to September (perfect alignment We are learning that it is an extremely revenue of $448K in 2018. funding program to prime bathing season!) popular experience and there is a Staff employed: 2016 Engaged architect definite market for these therapies. Bath House & Day Spa (8 Regenerative principle - 2017 Planning, permits and financing “We want to bring We see it as the tip of the ice berg for inc. casuals), Hotel (45 inc. Collaboration the industry and can only see it getting casuals), Bathing Sanctuary with local 2018 Started construction in April ocean-view hot springs 2019 Launch scheduled for Spring, bigger. For us personally, being a family (projected additional 20) producers, planning commenced for Stage 2 to the bathing world.” business, we hope to continue in this Under construction, including view of star- including craft gazing pool (mid-distance on right hand side) beer makers (inc. rooftop pools) & 3. – Gene Seabrook profession for another generation. 18 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 19
heading | heading Part 1 | Metung Hot Springs “This is one of the most naturally spectacular sites I have seen.” Proposed development – Charles Davidson site, originally earmarked in the 1986 Storth Reyes Residential Resort plan Stakeholders Adrian and Rachel Bromage The Gunai Kurnai community is currently offset by young peoples’ needs for exploring development ideas for the work opportunities for intergenerational Concept proposal for Co-founders, Managers at Forestec site including: virtual reality collaboration. (Sykes, February 18 2019) Metung Hot Springs, The Riversleigh boutique storytelling facilities, a cultural gathering including future accommodation in Bairnsdale waterfront marina space/amphitheatre, a bush food/café Tim McAuliffe “We come with decades of experience in facility and mountain biking trails. (Sykes, Acting Regional Director the hospitality industry and people have February 19 2019) for Gippsland, Regional been screaming out for things to do. Hot Development Victoria springs present an opportunity to grow Darren Chester “In the late '70s and early '80s I went Metung Hot Springs the local tourism industry using something Federal Member for Gippsland, down to Chinaman’s Creek as a kid. [The that fits our natural, picturesque The Nationals Party site of the original Metung Hot Springs] landscape. It fits what the region is known for. Metung was actually the first hot “The recent drought is having a severe There were 10-12 people in each of the springs in Victoria, dating back to the impact and I believe it’s important to grow three pools and it was open 24 hours 1930s … Something of this scale is only our tourism industry as a way to ensure 7 days a week, free to the public … If Snapshot Tour package opportunity – Buchan Caves & Bathe. With possible with the support and backing of the economic viability of the region. I you look at Gippsland with its natural more than 70,000 people visiting the Peninsula Hot Springs team.” (Sykes, have provided my full support to the environment … aside from Phillip Island this National Trust-listed site, establishment of the hot springs project Nature Park, nothing else exists. [In Region: Lake King, Gippsland February 18 2019) Buchan currently sits as the most relation to the proposed development], … [and] I am ensuring the proponents Aboriginal community: Gunai Kurnai significant regional attraction. Charles Davidson are aware of all funding opportunities detailed environmental planning will be Founded: (Concept stage) available through the Federal Government critical but I don’t see any obvious show- Co-founder, Founder and Developers: and will continue to raise awareness stoppers.” (Sykes, February 18 2019) Chairman Peninsula Hot Springs, Peninsula Hot Springs Group with Mornington Peninsula of this project with my Parliamentary Adrian and Rachel Bromage colleagues.” (Chester, March 4 2019) Richard Elkington “Metung in particular, but also the Distance from Melbourne: 311km Committee Chair for Gippsland, whole of the Gippsland Lakes, is one Natalie O’Connell Regional Development Australia Annual visitation: 117,000 in Year 3 of the hidden jewels in the Victorian Mayor of East Gippsland With his experience in Gippsland’s energy Image credits include Peninsula Hot Springs Group, nationaltrust.org.au Core product price: $38 and Australian tourism landscape. The undulating hills and natural topography “A proposal of this type would be an ideal sector, Richard encourages exploration Growth statistics: Not supplied about the potential for geothermal of the site and spectacular views lend fit for Metung Village, and boost business Staff employed: themselves perfectly to the serenity of hot confidence in investment for the wider business within the region, including in 77 growing up to 179 in 10 years springs bathing. I have visited thousands East Gippsland region. The opportunity tourism. In discussion, he also highlighted of hot springs sites across the globe on for collaboration between the Metung the politics associated with sub-ground research missions to 51 countries during Hot Springs and businesses all over East resources and community concerns the past 21 years and in my mind, this is Gippsland is significant.” (Sykes, February around environmental impacts. (Sykes, one of the most naturally spectacular sites 18 2019) February 18 2019) I have seen.” (Sykes, August 8 2019) Joe Rettino Jon Hutchins Roger Fenwick Partnership Broker, CEO of Mt Hotham Resort CEO of Gunaikurnai Land and Waters Gippsland Resilience Strategy, Management Board TOP LEFT: Before – 2018 Drone photo of proposed Aboriginal Corporation (GLaWAC) Federation Training Jon noted that hot springs and alpine ‘green field’ site, west of The potential for hot springs to combat regions have always been connected, Key messages from meeting (19.2.2019) Metung township. the winter seasonality of East Gippsland citing Australians travel to Japan for - Before exploring any partnership tourism, the opportunity to connect snowboarding and skiing. He emphasised BOTTOM LEFT: Hilltop Regeneration opportunity – opportunities it is important to have collaboration with Gunai Kurnai different areas and experiences within that the Metung Hot Springs development – Co-founders Charles an understanding of the Aboriginal Davidson, Adrian community, especially in the the region, increasing length of stay, must be world-class in order to lure community, its history and ambitions. Then Bromage and Rachel rehabilitation of the site's tourists beyond the “2-hour bubble” freshwater wetland. Cultural after listening to the community’s priorities economic development through tour Bromage discuss ideas for surrounding Melbourne. (18.2.2019) geothermal pools which heritage surveying will be an and commercial goals, there is scope to packaging (for example, with Buchan allow bathers to look out important foundation activity. look for mutual connections. The first step Caves), challenging the existing image of over the Gippsland Lakes. could be a cultural survey of the site. Metung as a peaceful retirement village, 20 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 21
heading | heading LEFT: Tour package opportunity – Bataluk Cultural Trail & Bathe. RIGHT: Regeneration opportunity – Integrated development incorporating 6-Star Green Star building Concept proposal for design, solar energy and Nunduk Spa Retreat ecosystem rehabilitation. Nunduk Spa Retreat Stakeholders Harry Troedel Dominique Hes Snapshot Economic impact: Director at Seacombe West Regenerative design specialist, • $140m (region) Project Team “Tourism isn’t going to stop, we have Thrive Research Hub, • $160m (state-wide) University of Melbourne Region: to go beyond sustainability and work Perry Lethlean, • $120 million investment Lake Wellington, Gippsland towards a positive impact. We can “The project will be a multifaceted Landscape Architect, • $28m GSP increase (Deloitte show people positive techniques in development currently planned to be Taylor Cullity Lethlean Image credits include Seacombe West, batalukculturaltrail.com.au, Atelier Ten & Seacombe West Aboriginal community: Access Economics) regenerative development and building 6-star Green Star, including using Gunai Kurnai design, things that people can take back geothermal heat for spas and associated Jose Alfano, Founded: Community impact: home with them.” agricultural activities as well generating Architect, Alfano Studio (Concept stage, scheduled 2021) • 5% Indigenous employment “Nunduk (pronounced ‘noon dook’) is its own power and water and taking Developers: Seacombe West target a Gunai word meaning ‘bark of a tree’. It care of its waste. This project aims to Paul Paton, • Indigenous culinary / medicinal fits the protective, restorative, dare I say address the three pillars of sustainable Aboriginal cultural advisor, Distance from Melbourne: 252km experiences regenerative nature of the project.” development to provide positive Dinadj Consulting Annual visitation: 20,000 • Education through a place- (Sykes, March 5 2019) environmental, social and economic additional visitor nights a year Nick Glasson, based cultural perspective outcomes. (projected) Civil engineer, Cardino • Cultural and Natural Heritage The site is significantly degraded from Growth statistics: $140m Plan developed in collaboration salt water entering the Gippsland Lakes economic impact (region) Development system and the degradation is continuing David Provis, with Gunaikurnai Land and Overview rapidly. The development plans to use Oceanographer, Cardino Staff employed: Waters Aboriginal Corporation 105 Staff directly employed, 200 (GLaWAC) late 2018 a touch lightly approach preserving Dominique Hes, 200-acre site significant and valuable habitat and indirect jobs Regenerative design specialist, 36 guest rooms restore some degraded areas to create University of Melbourne & Ecological impact: land with improved ecological value. Thrive Research Hub • Regenerative design approach 45 private villas Lifted above the salt layer this land will • Ecosystem restoration support a broader diversity and vitality in Aaron Organ, • Zero carbon emissions 60C expected water Ecology & Heritage Partners the natural environment.” • Off-grid, geothermal energy temperature (Seacombe West, May 20 2018) • 100% self-sufficient water supply David Ritter, Nestled between National & Atelier 10 Sustainability Coastal Parks Graham Beardsmore, TOP & East Gippsland Council This project aims... to provide Hot Dry Rocks, Geothermal BOTTOM LEFT: approval, July 2019 Architecture, by Studio Alfano, to positive environmental, social blend seamlessly and economic outcomes. into regenerated coastal marshland. – Dominique Hes 22 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 23
heading | heading Part 1 | Gippsland Retional Aquatic Centre Tour package opportunity – Latrobe Creative Precinct & Bathe Concept proposal for Regeneration opportunity – Gippsland Regional Renewable geothermal energy Project Aquatic Centre. supply via heat exchange system masterplan Gippsland Regional Aquatic Centre Stakeholders Image credits include Peddle Thorp Architects & Latrobe City Council, jacksonarchitecture.com.au, latrobe.vic.gov.au Luke McGrath Jackson Architecture + Snapshot Economic impact: Senior Project Manager Katsieris Origami, Development • $57 million government funding Architects in Association contribution Luke’s family is originally from Droitwich Overview Region: Traralgon, Gippsland Spa in England, so geothermal energy Architects for Latrobe • Estimated $370K saved in runs in his blood. He has researched Creative Precinct Competition pool: 8 Lane x Aboriginal community: operating costs annually through examples of best practices for aquatic “Our vision for the Latrobe Creative 51.5 metre with moveable Gunai Kurnai geothermal energy use centres across Australia and is working Industries Precinct is two-fold: Firstly boom to make 2 x 25 metre Founded: (Construction stage, through the logistical and engineering to draw upon the Latrobe Valley’s rich pools or variable options scheduled to open January 2021) Community impact: challenges associated with sourcing timber history and, in partnership with Developers: Latrobe City Council • State-of-the-art community geothermal water. Latrobe City Council’s local industry across all scales, create 500 spectator seats Distance from Melbourne: 164km leisure facility catering to broad geothermal project will deliver long-term an exemplar precinct of iconic timber economic, environmental and wellbeing Large indoor water play zone Annual visitation: user groups construction that demonstrates a new • Adjacent to proposed ‘Latrobe benefits to the Latrobe Valley community. era of engineered timber capability, Toddlers pool Approx. 400,000 from year 3 Creative Precinct’ development, There is the potential for hot springs imagination, industry, production and Core product price: Large warm water therapy includes 756 seat theatre bathing in subsequent stages. The water construction in the Latrobe Valley and Assumed adult swim entry
heading | heading Part 1 | Saltwater Springs Regeneration opportunity – Land enhancement through wetland development and revegetation. Concept proposal Stakeholders for Saltwater Springs with views young people through job creation. to Bass Strait Jodie Vogt Steve Parker Destination Phillip Island is currently Founder Director, Millowl Dreaming working on a ‘Global Sustainable Testimony to their perseverance, Millowl Dreaming offers cultural Tourism Certification’ and is “keen to Jodie and her partner Mark started the education, smoking ceremonies see the hot springs project commence”. project 10 years ago including a tough and Wayapa meditation around the Saltwater Springs (Sykes, March 5 2019) 18-month planning period. Now, the Bass Coast. Steve has a history of pilot bore has been completed and collaboration with Cape Kitchen. Catherine Basterfield Stage 1 is scheduled to open mid-2021. He was also instrumental in establishing After being actively encouraged to look the Australian Indigenous Surfing Titles CEO of Phillip Island Nature Parks for potential development sites on the and an Indigenous surfing program When asked about her future vision Snapshot west coast, Jodie and her partner Mark settled on the current location of Cape supported by Vic Health and the state government, which extended from for the Island, Catherine replied “I see it as a much wilder place, much Kitchen in Newhaven. “Wellness should Portland to Mallacoota. more vegetated, appreciated as an Region: Phillip Island, Gippsland be something that people can access “This was a place where our warriors ecotourism destination known for Aboriginal community: easily, so we decided to meet people were on a journey, a place of visiting its environmental values.” She sees Boon Wurrung and Bunurong where they already are.” and a place of healing to an extent. the opportunity to tailor more niche Founded: (Concept stage, Their goal is to offer broader benefits We ask people who visit to respect our products and eco-style accommodation scheduled mid-2021) to the community (by generating off- Country and children because Bunjil aiming at higher yielding travellers. season demand) as well as aligning with [our creator spirit] is always watching.” (Sykes, March 5 2019) Developers: Jodie and Mark Vogt their farsighted environmental values. “The baths here are an amazing Distance from Melbourne: 131km opportunity to make people think more “Our immediate focus will be outside Peter Francis & Annual visitation: bathing facilities, providing larger space sustainable and connected … I’m trying Cr Pam Rothfield 150K to 220K YR1 for big groups as well as more intimate to build pathways. My surfing program started with a $1200 budget and ended Economic Development Manager Core product price: Based on spaces for small groups, and then quite & Councillor, Bass Coast Shire Image credits include saltwatersprings.com.au, tractmedia.com.au opening 2021 (and subject to a separate area for families (mindful of with a $1 million budget.” Steve sees review) Peak Adult $65 Ch $45 noise). We’ve already put 30,000 trees Saltwater Springs as a complement to (Sykes, March 5 2019) in and will be planting another 10,000 the surf marine reserves surrounding Key themes: Growth statistics: Will be reliant on next month (June 2019).” Phillip Island. (Sykes, March 4 2019) • Balancing growth, urbanisation/ introduction of additional capacity and experiences - assuming 20% “I always thought we could be an housing/tourism island ark, in the same way Kangaroo Kim Storey Staff employed: Currently Tour package • Environment is our asset, even Island has been positioned - different, General Manager at Destination (TCK 12 - 15) mix of FT, PT and opportunity – Penguin for the Grand Prix, it’s the beauty of soft and gentle, not intimating … not Phillip Island Casual - Opening No. 60 - 90 Parade & Bathe the landscape' everyone’s up for the wilderness, we Kim explained that the Island’s roads need them to feel safe and secure. That and assets reach their capacity in • Phillip Island has a summer persona, way we can encourage them gently, hold peak season. The population swells not yet a winter persona their hand, go deeper and bolder, allow from 12,000 to 50,000 people and • Spa, wellness, lifestyle fits with them to develop that understanding to this creates friction with the local place identity – the missing “Wellness should be care. We believe that is the only way to community. The major supply gap is in BEFORE ingredient? TOP LEFT: Development something that people do it.” high-end accommodation while the key site, former grazing land “Victoria has the opportunity to challenges are increasing length of stay • Saltwater Springs developers have can access easily, so we position itself as the hot springs and evening out seasonality. She sees a good reputation, “just need to get AFTER decided to meet people destination of Australia, developments Saltwater Springs as an opportunity for on with it!” LEFT: Concept design, need to come through in a wave. For us, the fox-free island to go beyond Phillip by Tract Consultants, where they already are” this is a legacy project.” Island Nature Parks and the Grand Prix. showing strong integration with indigenous landscape. – Jodie Vogt (Sykes, May 20 2019) There is also the chance to attract more 26 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 27
heading | heading Part 1 | 12 Apostles Hot Springs TOP LEFT: Tour package opportunity – Great Ocean Walk & Bathe, including 12 Apostles Lodge Walk partnership BOTTOM LEFT: Regeneration opportunity – Goal to create a zero-waste café inspired by the work of Joost Bakker RIGHT: Proposed accommodation Concept proposal for 12 Apostles Hot Springs 12 Apostles Hot Springs Stakeholders “The concept of a Guy Obeid Snapshot bathing trail is very Transaction Manager, CMFC Regarding the challenges of Project overview Project Team exciting, especially in developing hot springs I would say #1 Product – Public Cafe Rocdon Development, Region: Great Ocean Road the context of a young that there is considerable comparative (average spend at $15), Developer Image credits include 12apostleshotsprings.com.au, Charles Davidson, ecocitizenaustralia.com.au Aboriginal community: data for accommodation offerings. including farmers market Kirrae Wurrung bathing industry.” So where, for accommodation, our Slattery Australia, Founded: – Guy Obeid consultants have been able to rely on #2 Product – Public Bathing ($50 off-peak, $55 peak), Quantity Surveyor (Concept stage, scheduled a large pool of regional data to arrive January 2022) at average room rates and occupancy including arts amphitheatre Savi Communications, rates, the pool of data for a hot springs Developers: #3 Project – Wellness Resort operation is more limited. This has Branding Agency Rocdon Development made it more challenging for us to, for (with scheduled activities Distance from Melbourne: 227km example, predict capture rates from that people can opt into) CMFC, Core product price: the 5.6 million people that visit the Transaction Manager $50 bathing pass (off-peak) region and the 2.6 million that attend Benchmarks - Shambala the visitor centre. If operators in the Oceanside Retreat & Mesa Biofilta Water Solutions, industry to work together to pool this Stila Resort, Indonesia type of data, it could certainly help the Project & Water Management industry's development. Regarding a bathing trail, I think Kalus Kenny Intelex, the concept of a bathing trail is very Legal Advisors exciting, especially in the context of a young bathing industry in Victoria. The Neil Architecture, ability to create such a proposition and Architect team it with complimentary attractions and dining experiences is an exciting Dransfield Hotels opportunity. BEFORE and Resorts, TOP LEFT: (Sykes, March 26 2019) Drone photo Agent and Resort of proposed Development Advisor development site Royce, AFTER Concept proposal LEFT: Concept for the stairs to Communications design by Neil the changerooms Architecture 28 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 29
Part 1 | Geothermal Victoria Geothermal Victoria Example of geothermal power station pipelines Extract from the 2016 Victorian Geothermal Assessment Report, Melbourne Energy Institute, University of Melbourne Geothermal power plant at Wairakei, New Zealand Geothermal heat supply, Korean Institute of Geoscience and Mineral Resources (Daejeon, Korea) Map showing geothermal water resources, concentration along Geothermally heated southern coastline. greenhouse, Turkey 'The use of geothermal energy is locations. Warm aquifers are known rates, and a lack of public awareness of established energy supply network Source: Melbourne Energy Institute, 2016) increasing around the world in order to underlie many parts of the state the possibilities. represents a barrier to the development to achieve C02 emissions reduction, including the Bellarine and Mornington The Victorian climate everywhere of geothermal power generation in reduce energy costs, and improve Peninsulas, the Werribee Plains, and lends itself to the deployment of energy Victoria … However, unlike other parts energy security and energy efficiency. the Latrobe Valley. There is strong efficient ground source heat pumps. of Australia, geothermal energy also While these same drivers apply in technical potential for harvesting the GSHPs provide efficient heating in represents an opportunity to ‘repurpose’ Victoria, Victoria’s unique geological heat in these aquifers, with little impact winter and cooling in summer, with existing energy infrastructure and and economic conditions require on the quantity and quality of the additional environmental and public expertise in Victoria. For example, a unique consideration of how water itself, for direct use in a range of health benefits, compared to roof skilled power industry personnel, drilling geothermal energy might cost- industrial applications. Identification mounted HVAC systems. The challenge contractors, transmission lines and large Cover of Victorian effectively address these drivers. of economic geothermal resources to developing a sustainable GSHP energy consumers are all co-located Geothermal Geothermal energy already is currently limited by inadequate industry in Victoria lies largely in in the Latrobe Valley, which is also one Assessment Report represents an economic resource for knowledge of aquifer temperature and overcoming initial high capital costs of the most prospective locations for 2016, Melbourne Energy Institute direct heat in a number of Victorian distribution, sustainable extraction through economies of scale … The geothermal energy in the state.' 30 | The Great Victorian Bathing Trail The Great Victorian Bathing Trail | 31
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