The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
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The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities National Association of Convenience Stores 1600 Duke Street | Alexandria, VA 22314 Tel. (703) 518-4272 | nacsonline.com
3 | Future of Fuels: An analysis of Future Energy Trends and Potential Retail Market Opportunities The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities Published March 2012 National Association of Convenience Stores 1600 Duke Street | Alexandria, VA 22314 Tel. (703) 518-4272 | nacsonline.com Copyright ©2012, by NACS All rights reserved. No part of this publication may be reproduced or used in any form or by any means — graphic, mechanical or electronic, including photocopying, taping, recording or information storage and retrieval systems, without the prior, written permission of the publisher.
5 Contents Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Key Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Regulatory Drivers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Corporate Average Fuel Economy (CAFE) Standards . . 11 Renewable Fuels Standard . . . . . . . . . . . . . . . . . . . . . 13 Effect on Fuel Retailers . . . . . . . . . . . . . . . . . . . . . . . 14 Liquid Fuels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Gasoline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Diesel Fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Ethanol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 E10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 E85 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 E15 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Mid-Level Ethanol Beyond 15% . . . . . . . . . . . . . 32 Biodiesel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Non-Liquid Fuels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Compressed Natural Gas/Liquid Natural Gas . . . . . . . 36 Electricity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Hybrid Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . 39 Plug-In Hybrid Vehicles . . . . . . . . . . . . . . . . . . . 42 Vehicle Recharging . . . . . . . . . . . . . . . . . . . . . . . 43 All-Electric Vehicles . . . . . . . . . . . . . . . . . . . . . . 44 Hydrogen Fuel Cell Vehicles . . . . . . . . . . . . . . . . . . . . 44 Associated Costs and Market Opportunities by Energy Type: Reference Case . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Associated Costs and Market Opportunities by Energy Type: CAFE3 Case . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
The Future of Fuels: Executive Summary 7 Executive Summary OVERVIEW n The convenience and fuel retailing industry n NACS uses the Energy Information Adminis- Administration sells approximately 80% of the gasoline in tration’s (EIA) 2011 Annual Energy Outlook projections the nation, generates nearly 70% of its sales to project future trends in fuel demand and forecast a 36% through the fuel island and services an aver- vehicle inventories. NACS specifically lever- reduction in age of 277 fuel customers per store per day. ages two analyses based upon the Reference petroleum use Case (which includes regulations in effect as by 2025 and n Federal policies have been enacted to change of 2016, including 35.5 mpg CAFE standard) 65% reduction the transportation energy economy, to reduce and CAFE3 (which assumes an annual fuel by the time the the nation’s reliance on petroleum and for- economy improvement of 3% beyond 2016). vehicle fleet eign oil, to expand the use of domestically turns over. produced renewable fuels and to enhance national energy security. n Corporate Average Fuel Economy standards Reference Case: % of Transportation BTUs proposed in 2011 set a 54.5 miles per gallon average by 2025. Administration projections forecast a 36% reduction in light-duty vehicle (LDV) petroleum use by 2025 and 65% reduc- tion by the time the vehicle fleet turns over (in approximately 2040 to 2045). If successful, this program will reduce fuel customer trans- actions from more than 100,000 per year to approximately 64,000 in 2025 and 35,000 Motor Gasoline Distillate Fuel Oil (diesel) E85 Compressed Natrual Gas around 2045. Liquefield Petroleum Gases Electricity Liquid Hydrogen n The Renewable Fuels Standard (RFS) requires 36 billion gallons of renewable fuels be mixed CAFE3 Case: % of Transportation BTUs into the transportation fuel market by 2022. When enacted in 2007, this was estimated to represent 20-25% of the market. With new CAFE standards, it is possible that this man- date will represent as much as 40% of the fuels market. n RFS and CAFE policies cannot coexist without substantial changes in the retail and vehicle Motor Gasoline Distillate Fuel Oil (diesel) E85 Compressed Natrual Gas markets to accommodate significantly higher Liquefield Petroleum Gases Electricity Liquid Hydrogen concentrations of renewable fuels.
8 The Future of Fuels: Fuels Executive Summary nacsonline.com KEY FINDINGS n Diesel fuel is projected to experience n To satisfy the RFS in the future, n EIA’s projections indicate that liquid significant growth with light duty ethanol concentrations beyond E10 fuels will remain the overwhelmingly vehicle sales increasing 284.5% in will have to become a significant dominant source of transportation the Reference Case and 936.7% component of the transportation energy. In 2010, liquid fuels contrib- in CAFE3. Diesel fuel volumes are energy market. Consequently, E85 uted 97.39% of the BTUs used in likewise expected to increase 39.2% is projected to increase its market transportation; in 2035 liquid fuels and 52.7%, respectively. However, share to contribute 6.95% and will contribute 96.63% in the Refer- diesel will continue to represent only 10.90% of 2035 transportation ence Case and 96.05% in CAFE3. 3.86% and 11.38% of all transpor- BTUs in the Reference Case and n While finished motor gasoline (which tation BTUs in 2035. CAFE3, respectively. includes ethanol) will continue to n The Renewable Fuels Standard will n Non-liquid fuels are projected to contribute the most BTUs of all have a significant effect on the remain niche market contributors. energy sources, in the Reference finished motor gasoline market, Natural gas, electricity and hydro- Case its market share will give way however, as the 36 billion gallon gen — combined — are expected to increased volumes of E85 and mandate will require the average to contribute fewer than 4% of all diesel. But gasoline still accounts for blend rate (% ethanol in gasoline) 2035 transportation BTUs in both 88.92% of all transportation BTUs to increase dramatically, prompting models. in 2035. In the CAFE3 case, finished motor gasoline’s market share will new equipment and vehicle calibra- n Compressed natural gas (CNG) will continue to give way to E85 and tions. In the Reference Case, the replace liquefied natural gas (LNG) diesel but will still represent 77.27% average blend rate is projected to as the dominant natural gas trans- of all transportation BTUs. increase to 33.36% ethanol. With portation fuel, but will still represent CAFE3, the average blend rate approximately 7/100th percent of all reaches 52.42% ethanol. transportation BTUs in 2035 in both cases. Likewise, CNG-powered ve- hicle sales are projected to increase, Market Share by Vehicle Engine Type in Inventory but they will represent a miniscule portion of vehicles on the road. Engine-Fuel Types 2012 2035 Reference 2035 CAFE3 n Electric drive vehicles will be domi- Gasoline 90.97% 69.27% 53.11% nated by traditional hybrids, which E85 6.19% 19.34% 16.00% rely on regular gasoline for primary Diesel 1.65% 4.44% 11.51% propulsion. These vehicles will se- Hybrid (Gas/Electric) 1.06% 4.67% 14.51% cure increasing market share while Plug-in Hybrid 0.03% 1.55% 3.63% plug-in or electric-only vehicles are Electric Only 0.03% 0.63% 0.64% unlikely to gain much traction except Natural Gas 0.04% 0.05% 0.04% in a more aggressive CAFE market.
Introduction Fuel sales are a critical component of the con- Average Fuel Economy (CAFE) standards and the venience and fuel retailing industry’s business. Renewable Fuels Standard (RFS). Both present Through Through 120,000 outlets, the industry sells ap- unique challenges that will render the existing 120,000 proximately 80% of the gasoline consumed each market incompatible with mandated fuel condi- outlets, the year in the United States. (The remaining 20% is tions, a situation that will directly affect retailers. industry sells sold through traditional service stations and hy- To develop a better understanding of the future approximately permarkets such as grocery stores, fleet opera- of fuels retailing, this analysis leverages U.S. 80% of the tions and marinas.) Fuel sales represent nearly Energy Information Administration (EIA) mar- gasoline 70% of a store’s gross sales dollars and gener- ket projections to evaluate the effect of existing consumed each ate 277 customer visits each day on average. policies on the market and the likelihood that year in the Despite the fuel category’s importance and new technologies will change consumer behavior. United States. strength, its future is becoming less clear. Admittedly, evaluating the future is an uncer- National objectives and policies designed to tain process, even when basing the analysis on reduce U.S. reliance on foreign oil, to promote existing federal policies. Leadership changes renewable fuels, to increase fuel efficiency and and decisions are amended, technologies are to transition to non-petroleum-based energy developed, and previous assumptions that were sources are putting increasing pressure on this generally accepted as fact can become irrelevant. category. However, such an evaluation is not without merit. In particular, two policies will have the most With few exceptions, the trajectory of govern- significant effect on fuel retailing: Corporate ment policy is to reduce U.S. reliance on fossil
10 The Future of Fuels nacsonline.com fuels, enhance energy security and promote and cost-efficient investments — installing sustainability. Research and development are alternative fuel compatible tanks and dis- ongoing and, even in the absence of regula- pensers or running conduit under concrete tions, the variety of energy sources currently for future electric recharging stations — may under consideration is likely to contribute to prove to be invaluable as the market evolves the transportation energy sector for decades and consumers begin demanding such ser- to come, although the rate at which they se- vices. Exercising forethought when making cure market share may vary significantly. infrastructure changes can help reduce the To gain competitive advantage, fuel retailers cost of converting to new energy technologies may want to consider potential future market when the time is right. developments to position themselves as market leaders. In many cases, appropriate
nacsonline.com The Future of Fuels 11 Regulatory Drivers The performance of vehicles in the United CORPORATE AVERAGE FUEL States, and the fuels that power them, is often ECONOMY (CAFE) STANDARDS determined not by market forces but by govern- Since the 1970s, the federal government has ment regulation. While pursuing the laudable established fuel economy standards that auto- goals of ensuring the safety of the nation’s makers must meet every model year. The first transportation system, reducing harmful emis- standard increased fuel efficiency from a na- sions from vehicles and energy production tional average of 13 miles per gallon in 1974 to facilities and enhancing energy security by 27.5 miles per gallon in 1985. CAFE standards reducing the nation’s reliance on imported fossil remained at this level until the 2007 Energy In- fuels, leaders in Washington, D.C., have exerted dependence and Security Act directed the Bush a significant influence over the current inventory administration to set a new standard to achieve of vehicles and on the cost and availability of at least 35 miles per gallon by 2020. In 2009, motor fuels. the Obama administration took action to set a Looking into the future, it is likely that govern- standard that would achieve 35.5 miles per gal- ment regulations will play an even heavier hand lon by 2016 — four years ahead of the congres- in determining what consumers drive and what sionally mandated schedule. energy they purchase to fuel those vehicles. Then, on July 29, 2011, the Obama administra- tion announced new CAFE standards affecting model year 2017-2025 vehicles, reaching a com- bined efficiency of 54.5 miles per gallon.
12 The Future of Fuels nacsonline.com Fuel efficiency requirements for passenger cars The administration projects this new policy will will increase approximately 4.1% for model reduce U.S. dependence on oil by 2.2 million years 2017 to 2021 and then 4.3% for model barrels per day in 2025, and by more than 4 years 2022 to 2025. For pick-up trucks and million barrels per day once the fleet turns over light-duty trucks the standard will increase 2.9% to the new economy standard. The adminis- and 4.7%, respectively.1 A proposed rule was tration expects the policy will result in a 36% released on November 16, 2011, and a final rule reduction in light-duty vehicle (LDV) petroleum is expected in July 2012. demand for transportation in 2025 and a 65% reduction once the fleet turns over, according to projections. (In 2010, the fleet turnover rate was just under 21 years and declining. It is possible Corporate Corporate Fuel Fuel EEconomy conomy SStandards tandards the fleet could turn over to the new standard by 60 55 2040.2) 50 Miles Per Gallon 45 40 Assuming the administration’s projections are ac- 35 30 curate, what do the new standards mean for con- 25 20 venience and fuel retailers? Potentially, they could 15 10 usher in a new era in consumer demand charac- 19 19 20 20 20 19 19 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 78 88 98 08 18 80 82 84 86 90 92 94 96 00 02 04 06 10 12 14 16 20 22 24 teristics and purchasing practices, forcing retailers 19 Standard for Cars Standard for Trucks Actual for Cars Actual for Trucks to reconsider their go-to-market strategies. For a convenience store that services 177 fuel customers each day, the number of fuel-buying customers could drop to 155. Extrapolated to evaluate the annual effect of the new standards, a convenience store could see 36,500 fewer customer visits per year by 2025. Once the fleet turns over to the new efficiency standards, the overall annual effect of the new standards could reduce annual customer visits from 101,105 to around 35,000. 1 EPA/NHTSA proposed rule: “2017 and later model year light-duty vehicle greenhouse gas emissions and corporate average fuel economy standards.” 2 www.calculatedriskblog.com/2011/09/vehicle-sales-fleet-turnover-ratio.html
nacsonline.com The Future of Fuels 13 RENEWABLE FUELS STANDARD use of biofuels. The “Renewable Fuels Standard” The federal government mandates 36 billion table reflects the mandated volumes under the gallons of renewable fuels (classified into four RFS. The fuel types required are based upon the different types based upon their relative lifecycle reduction in lifecycle greenhouse gas emissions greenhouse gas reduction potential3) be blended delivered by each fuel. Renewable fuels, which in- into fuel by 2022. When this program was clude traditional corn-derived ethanol, are capped enacted, the mandated volume was expected to at contributing no more than 15 billion gallons represent approximately 20% to 25% of mo- to the overall RFS. Advanced biofuel is defined as tor fuels consumption.4 If in fact the new CAFE reducing the lifecycle greenhouse gas emissions standards do reduce the demand for petroleum by at least 50% below the 2005 emissions profile by 36% in 2025, then the mandated renewable of gasoline or diesel fuel. A certain volume of the fuel volume would represent 34.1% to 39.6% of mandated advanced biofuels must be satisfied by motor fuels consumption.5 cellulosic biofuels, which The federal Renewable Fuels Standard (RFS), as deliver a 60% reduction in greenhouse gas emis- revised in the 2007 Energy Independence and sions, or biomass-based diesel. Security Act, sets annual requirements for the Mandated volume was Renewable Fuels Standard expected to (in billion gallons) represent Year Renewable Fuels Advanced Biofuel Advanced Biofuel as Advanced Biofuel Total approximately Cellulosic as Biomass- Renewable Based Diesel Fuels 20% to 25% 2008 9.0 N/A N/A N/A 9.0 of motor fuels 2009 10.5 0.6 N/A 0.5 11.1 consumption. 2010 12.0 0.95 0.1 0.65 12.95 2011 12.6 1.35 0.25 0.80 13.95 2012 13.2 2.0 0.5 1.0 15.2 2013 13.8 2.75 1.0 16.55 2014 14.4 3.75 1.75 18.15 2015 15.0 5.5 3.0 20.5 2016 15.0 9.0 5.5 24.0 2018 15.0 11.0 7.0 26.0 2019 15.0 13.0 8.5 28.0 2020 15.0 15.0 10.5 30.0 2021 15.0 18.0 13.5 33.0 2022 15.0 21.0 16.0 36.0 3 “Lifecycle greenhouse gas emissions” are defined in statute (P.L 110-140) as “the aggregate quantity of greenhouse gas emis- sions (including direct emissions and significant indirect emissions such as significant emissions from land use changes)… related to the full fuel lifecycle, including all stages of fuel and feedstock production and distribution, from feedstock generation or extraction through the distribution and delivery and use of the finished fuel to the ultimate consumers.” 4 According to EIA, in 2007 total motor gasoline consumed in the United States was 142.349 billion gallons. Assuming an annual change in motor gasoline consumption of 0-1%, 36 billion gallons of renewable fuels in 2022 would represent 21.8-25.3% of the market. Although motor gasoline consumption declined in 2008-2010, the RFS was established to replace a certain percent- age of petroleum demand based on 2007 consumption and projections. 5 Using the same calculations but reducing estimated consumption in 2025 by 36%, the mandated renewable fuels volume will represent 34.1-39.6% of the market. The actual EIA market projections vary from these numbers, which are based simply upon broad targets and not from actual economic models used by EIA.
14 The Future of Fuels nacsonline.com Compliance with the mandated volumes is EFFECT ON FUEL RETAILERS The blend wall achieved by securing an equivalent number of Given these developments and program require- could force qualified Renewable Identification Numbers ments, how will convenience retailers accom- Congress to (RINs), 38-character numbers assigned to each modate this type of market, in which nearly half reconsider the gallon of qualified renewable fuel. Obligated par- of their customers stop visiting their stores and RFS entirely ties subject to the mandate (i.e., refiners, blend- nearly half of their remaining fuel sales must be or at least the ers and importers) must obtain enough RINs to renewable fuels? What can convenience retail- implementa- satisfy their obligated volumes by either blending ers do to generate sufficient customer traffic to tion schedule. sufficient quantities of qualified renewable fuels compensate for lost gallons? Will they upgrade CAFE standards or purchasing RINs from others. In this market, their fueling infrastructure to store and sell more may also come marketers can generate RINs by blending renew- alternative fuels? under reconsid- able fuels with base gasoline or diesel fuel and It’s important to recognize that current regula- eration. then selling RINs back to the obligated parties. tory structures may not survive the next 20 The RINs system is intended to create liquidity years. The RFS is under considerable pressure in in the market and facilitate compliance with the Washington. In 2011, Congress voted on legisla- RFS. Unfortunately, the market is struggling to tion to repeal the tax credit for ethanol6 and to accommodate the annually increasing mandated repeal EPA’s decision to authorize the use of E15 volumes with traditional fuel blends (i.e., E10, fuel (neither provision was enacted into law). The E85, B2). For example, the total volume mandat- blend wall could force Congress to reconsider ed for 2012 is 15.2 billion gallons (14.2 billion the RFS entirely or at least the implementation excluding biodiesel). Given that total finished schedule. In addition, the CAFE standards may gasoline consumption in 2010 was 137.8 billion come under reconsideration if the administra- gallons, ubiquitous blending of 10% ethanol in tion changes after the 2012 elections or if every gallon will only satisfy 13.8 billion gallons policymakers seek to reduce industry costs by of the mandate. revising the standards. The U.S. Energy Information Administration’s Clearly, a substantial volume of fuel will have (EIA) Annual Energy Outlook 20117 seeks to to be blended with greater than 10% ethanol project the market developments that will occur to meet the standard. This is referred to as as a result of the recently announced CAFE stan- the blend wall — the volume beyond which the dards. The Annual Energy Outlook uses a base- market cannot satisfy the mandate with E10 and line projection that assumes full implementation E85 alone. It has given rise to debate concern- of CAFE standards that were set to take effect in ing the use of mid-level ethanol blends, like E15 2016 (35.5 mpg), and then extrapolates two and E25, topics addressed later in this paper. 6 Congress did not extend the volumetric ethanol blenders tax credit (VEETC) at the end of 2011. Consequently, the 45 cents per gallon tax credit for each gallon of ethanol blended into the fuel supply was eliminated. 7 Except where noted, EIA’s Annual Energy Outlook data used in this report was derived from the online Interactive Table Viewer at www.eia.gov/oiaf/aeo/tablebrowser/
nacsonline.com The Future of Fuels 15 Market Share by Vehicle Engine Type in Inventory Engine-Fuel Types 2012 2035 Reference 2035 CAFE3 Gasoline 90.97% 69.27% 53.11% E85 6.19% 19.34% 16.00% Diesel 1.65% 4.44% 11.51% Hybrid (Gas/Electric) 1.06% 4.67% 14.51% Plug-in Hybrid 0.03% 1.55% 3.63% Electric Only 0.03% 0.63% 0.64% Natural Gas 0.04% 0.05% 0.04% projections based upon an annual increase of options may affect your market in the near and 3% in fuel economy (CAFE3) and another based long-term futures can be the difference between upon a 6% increase (CAFE6). 8 saying goodbye to 65,000 customers each year According to EIA’s projections, in 2025 the or providing them an alternative to keep them market share of vehicles powered by gasoline coming back. engines will drop significantly from 90.97% in When EIA performed its analysis, details of the 2012, while the market share of E85-capable new CAFE standards had not yet been released. flexible fuel vehicles, diesel engines and hybrid Today, we know that the projected improvement vehicles will increase to varying degrees. (See in fuel efficiency is less than 5% for passenger “Market Share of Vehicle Engine Type in Inven- vehicles, but approximately only 3.5% for light tory” table above.) duty trucks in the early years of the program. For The Annual Energy Outlook report seeks to evalu- purposes of this analysis, NACS has chosen to ate the various strategies that may be employed use the more conservative projections provided by the automobile manufacturers to reach the by CAFE3 (3% annual increase in fuel economy). Utilizing the more conservative model also will fuel efficiency standards set by the administra- help accommodate for potential non-compliance tion. The market potential for each strategy is or relaxation of the standards in the event of a very different, the consumer reach varies greatly political shift in direction in Washington. and the relative effect on the convenience indus- try can be very broad. Understanding how these 8 EIA’s 2011 Annual Energy Outlook was published before the administration released details of revised CAFE standards for 2017- 2025 model year vehicles.
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nacsonline.com The Future of Fuels 17 Liquid Fuels The convenience channel is advantageously Both the EIA Annual Energy Outlook Reference positioned to sell liquid motor fuels via existing and CAFE3 cases project growth for the liquid infrastructure. Through more than 120,000 retail fuel market, as well as continued dominance in outlets, this industry can service the motoring the transportation sector. The most significant public efficiently whenever and wherever neces- difference is found in the total BTUs9 used in the sary. Continuing to rely upon liquid motor fuels transportation sector as CAFE standards drive is a sensible approach that matches well with increased efficiency. (See “Liquid Fuel Projec- the automobile industry’s optimized production tions” table below.) facilities — but which liquid fuels will be in future demand remains an uncertain question. Liquid Fuel Projections 2035 Reference 2035 CAFE3 Liquid Volume Change +17.15% +3.61% Total Transportation BTUs Change +17.22% +1.61% % Market Share 96.63% 96.05% 9 BTU = British Thermal Units, a standard measure of energy content.
18 The Future of Fuels nacsonline.com Total Liquid Fuel Consumption Liquid Fuel Market Share Although there are significant pressures on the that overall BTU consumption will increase by market to introduce alternative energy sources to 17.22% while the contribution of BTUs through power the transportation sector, EIA projects that liquid fuels will still represent 96.63% of that liquid fuel volumes will continue to increase. 10 total. By contrast, in the CAFE3 model, total BTU consumption increases by only 1.61%, but the However, as a percent of total transportation en- liquid fuel contribution remains 96.05%. ergy provided for light-, medium- and heavy-duty vehicles, liquid fuels will continue to contribute These projections indicate that overall energy the vast majority of power to the transportation consumption in the transportation sector will sector.11 In 2010, liquid fuels contributed increase in both models, but at a far slower rate 97.39% of the transportation BTUs in the United in CAFE3. Meanwhile, liquid fuels will remain the States. In 2035, the reference case projects primary source of energy in both projections. 10 Data for this chart was taken directly from the Annual Energy Outlook, Figure 20: Total liquid fuels consumption by light-duty vehicles in three cases, 2005-2035. 11 For EIA liquid fuel projections, NACS is using the Annual Energy Outlook projections for motor gasoline (including biofuels blendstock), E85 and diesel fuel.
nacsonline.com The Future of Fuels 19 GASOLINE Gasoline is the most prolific fuel used for trans- portation in the United States. In 2010, the na- tion consumed 137.8 billion gallons of finished motor gasoline. (When reporting finished motor gasoline volumes, EIA data includes the ethanol component of E10. Therefore, to fully understand the demands for refined pure gasoline, it would be necessary to subtract the volume of etha- the peak consumption of 142.3 billion gallons nol from the finished motor gasoline volumes in 2007. From 2000-2010, gasoline consump- reported by the EIA. For purposes of this report, tion increased by a total of 5.85%. finished motor gasoline will be treated as the current fuel specification found in local retail The Reference Case projects that in 2035 establishments, compatible with all vehicles and finished motor gasoline consumption will be all retail equipment.) 2.88% above 2010. However, in the CAFE3 mod- el, finished motor gasoline will drop 25.17% In 2010 finished motor gasoline represented below 2010. 53% of all finished petroleum products con- sumed. This volume was down nearly 3.2% from Gasoline Consumption 2000-2010
20 The Future of Fuels nacsonline.com Gasoline Sales Projections Reference Case CAFE3 An important variable in determining future sales. However, in the CAFE3 model annual sales demand of a particular fuel is the future vehicle are projected to decrease 6.5% by 2035 and market. EIA projects future vehicles sales and represent only 43.7% of sales. This data indi- breaks these down by engine type. In 2009, tra- cates that while the gasoline internal combustion ditional gasoline vehicles represented 77.2% of engine is not in danger of extinction in the next new vehicle sales. According to EIA’s Reference 30 years, it will find itself competing fiercely Case, annual sales of light-duty gasoline inter- with a variety of new vehicles for the consumer’s nal combustion engine vehicles should increase attention. 54.8% by 2035 and still represent 66.4% of Gasoline Vehicle Sales
nacsonline.com The Future of Fuels 21 The projected continued reliance on gasoline — gasoline gallons were then divided into the RFS albeit at different rates — would not have any mandated volumes to derive the necessary aver- discernible effect on consumers or retail infra- age blend rate. structure were it not for the RFS. Given the pro- While some variables are not included, the sim- jected growth rates of finished motor gasoline plistic trajectory in the chart is clear — in the and the mandated volumes of the RFS, it is pos- very near future, retailers will have to sell and sible to estimate how much renewable fuels will consumers will have to purchase fuels that con- be required in each gallon of finished gasoline. tain substantially more than 10% ethanol. Given The chart below, “Required Blend Rate of Renew- current compatibility standards and vehicle ables in Finished Motor Gasoline,” presents the specifications, such a development will require required blend rate, or the average percentage new equipment at retail and new vehicles on of renewable fuels necessary to be blended in the road. Recent regulatory decisions by EPA on each gallon of finished motor gasoline. Because approved uses of mid-level ethanol fuels such as finished motor gasoline projections include E15 also introduce a variety of legal and practi- the renewable fuels blended with gasoline, to cal complications for retailers and consumers. accurately project the blend rate certain ad- Although the future may remain dominated by justments have been made. For illustration, we liquid fuels, the federal mandate for renewable assume the market for renewable fuels will meet fuels combined with increased fuel efficiency the mandated volumes of the RFS. To determine requirements of the vehicle fleet will lead to a the actual gallons of gasoline consumed, the market in which finished motor gasoline will be mandated volume of renewable fuels intended to required to contain, on average, 33% renewable be blended into gasoline (i.e., RFS volumes less fuels in the Reference Case and more than 52% biodiesel mandates) were deducted from the fin- renewable fuels in the CAFE3 model. ished motor gasoline projections. The projected Required Blend Rate of Renewables in Finished Motor Gasoline
22 The Future of Fuels nacsonline.com ly 3.5% of all BTUs contributed by diesel fuel to transportation energy. When commercial light trucks are included in the mix, the two catego- ries represent 7.8% of diesel BTU consumption. For most convenience stores not servicing over- the-road trucks, buses or other miscellaneous diesel-powered vehicles, this represents the entire diesel fuel market from 2008-2010. However, given the improved fuel economy of- DIESEL FUEL fered by diesel-powered engines compared to In 2010, the nation consumed 49.2 billion gal- gasoline (about 30% to 35% more miles per lons of diesel fuel. This represented 18.9% of all gallon, according to the Department of Energy), finished petroleum products consumed. Since it is expected that automobile manufacturers 2000, diesel sales have increased significantly, might rely more heavily upon diesel-powered peaking in 2007 at 53.1 billion gallons and post- consumer vehicles to help satisfy their obliga- ing an average consumption increase of 2.39%. tions under the new CAFE standards. EIA Despite a significant change in the regulatory projects that in the Reference Case, annual composition of diesel fuel that reduced sulfur sales of diesel-powered light duty vehicles will (starting in 2006) by 97% to accommodate increase more than 500% by 2035, expand- cleaner burning engines, over the past 10 years ing market share of new sales from 1.75% to total consumption is up 25.4%. 5.46%. However, in the CAFE3 model, diesel And what about the diversity of vehicles that vehicle sales are projected to increase even more operate on diesel? According to DOE, from 2008- aggressively, posting a 1,300% increase in sales 2010, light duty vehicles consumed approximate- and driving market share up to 13.5%. Diesel Fuel Consumption 2000-2010
nacsonline.com The Future of Fuels 23 Light-Duty Diesel Vehicle Sales Diesel Fuel Sales Projections Consequently, EIA predicts a strong demand in Increased sales of diesel vehicles will have an ef- the future for diesel fuel. From 2010 to 2035 die- fect on the market. In 2011, diesel vehicles cost sel demand is projected to increase 39.2% in the consumers much more than gasoline vehicles, Reference Case. Similar to the vehicle market, and since 2005 diesel fuel has been more expen- however, the CAFE3 model projects a stronger sive per gallon than regular unleaded gasoline. market for diesel fuel with a projected increase of 52.7% by 2035.
24 The Future of Fuels nacsonline.com An increased reliance on diesel fuel, however, could have repercussions for the entire economy. Average Retail Prices12 From June 2010 to June 2011, the United States Year Gasoline Diesel exported an average of 739,000 barrels of diesel fuel and imported essentially none. In 2010, do- 2000 $1.523 $1.491 2001 $1.460 $1.401 mestic net production of on-road diesel fuel was 2002 $1.386 $1.319 3.4 million barrels per day. 2003 $1.603 $1.509 2004 $1.895 $1.810 The U.S. refinery production infrastructure is 2005 $2.314 $2.402 2006 $2.618 $2.705 optimized to produce gasoline. The chart, 2007 $2.843 $2.885 “Percent Refinery Yield, Gasoline and Diesel Fuel,” 2008 $3.299 $3.803 2009 $2.406 $2.467 demonstrates that more than 45% of refinery 2010 $2.835 $2.992 production is gasoline, while diesel fuel represents about 27%.13 If additional diesel-powered vehicles are sold and diesel demand increases, the produc- Further affecting consumers and retailers could tion numbers must also change. In the past 10 be the relative cost of the products. The inter- years, diesel fuel production has increased 19.0% national market is more heavily reliant on diesel while gasoline production has declined 1%. Ad- fuel consumption than the United States, thereby ditional changes in the structure of the refining creating a market for the United States to export system could be required to satisfy projected diesel its diesel fuel production. If additional demand fuel demands. for diesel fuel forces the United States to com- Percent Refinery Yield, Gasoline and Diesel Fuel 12 EIA “Weekly Retail Gasoline and Diesel Prices,” www.eia.gov/dnav/pet/pet_pri_gnd_dcus_nus_a.htm 13 EIA Refinery Yield: www.eia.gov/dnav/pet/pet_pnp_pct_dc_nus_pct_m.htm
nacsonline.com The Future of Fuels 25 pete on the international market for diesel fuel, consumers may see elevated prices at the pump in real terms, and when compared to gasoline prices. This could undermine EIA projections for broader consumer acceptance of diesel fuel. A higher purchase price combined with escalating diesel fuel prices (compared to gasoline) could dissuade consumers from switching their pur- chasing decisions. Furthermore, a shift in refin- ery operations to increase diesel fuel production ETHANOL could put additional strain on gasoline supplies, In 2010, As the dominant renewable fuel in the nation, which could similarly put upward pressure on the nation ethanol continues to play a more prominent role gasoline prices. The overall affect could be an consumed a in the marketplace. In 2010, the nation con- increased cost to consumers, whether they drive total of 13.189 sumed 13.2 billion gallons of ethanol, represent- gasoline or diesel-powered vehicles. billion gallons ing 9.6% of the finished gasoline consumed in For retailers, the equipment necessary to sell of ethanol, the nation. The structure of the RFS puts a cap gasoline and diesel fuel is the same. So a shift to most of which on the use of traditional, corn-derived ethanol at greater reliance on diesel fuel would not impose was blended 15 billion gallons, a volume that will be met in significant changes on the retail marketplace. with gasoline 2015. Additional volumes of renewable fuels will But currently, fewer than 50% of convenience as E10. have to be provided by cellulosic ethanol or other stores offer diesel fuel, and this would most types of advanced biofuels as defined in the RFS. likely have to change. Some retailers may find it This poses a significant problem for the RFS be- difficult to add diesel to their operations, espe- cause there are currently no commercially viable cially if they operate a system with only two un- gallons of cellulosic ethanol, or any other type derground storage tanks. These facilities may not advanced biofuels and 8.65 million gallons of have the physical space to add a third tank to cellulosic biofuels — targets unlikely to be met. offer diesel fuel and they may not want to swap This failure of the cellulosic ethanol industry to one of their two gasoline tanks to offer diesel produce enough advanced biofuels to satisfy the fuel, since doing so would reduce their gasoline RFS is a serious problem. Barring a production offer to only one octane grade. These are indi- efficiency breakthrough, this component of the vidual issues that may add cost to the retailer, RFS could fall apart. but overall the compatibility of the systems and the fuel does not represent any challenges to the industry.
26 The Future of Fuels nacsonline.com There is one feature of the RFS that could esca- E10 late the commercial viability of existing produc- The typical ratio for ethanol blended into gaso- tion processes: renewable identification numbers line is 10%. EPA considers E10 “substantially (RINs), the credits obligated parties must obtain similar” to gasoline and imposes no restrictions to satisfy their renewable mandates. As the for its use; it is authorized for use in any engine scarcity of actual gallons of advanced biofu- formulated to operate on pure gasoline. With els increases, the value of advanced RINs also the implementation of the RFS, the use of E10 increases and the break-even threshold for the in the United States has increased dramatically. small and developing advanced biofuels produc- In 2010, the nation consumed a total of 13.2 tion market becomes easier to achieve. In such a billion gallons of ethanol, most of which was scenario, the regulatory costs of non-compliance blended with gasoline as E10. could render a viable market for the burgeoning Although E10 is almost ubiquitous in the United yet expensive cellulosic ethanol market. States, using 10% ethanol in every gallon of From a retailer perspective the primary issue is gasoline sold will not satisfy the RFS. In 2010, accommodating the mandated volumes; regard- the nation consumed 137.8 billion gallons of less of the feedstock used to produce it, ethanol finished motor gasoline, of which 13.189 billion acts like ethanol. Whether the fuel is cellulosic or gallons was ethanol. This meant the average corn-derived, certain compatibility and market concentration of ethanol in each gallon was requirements for storing and selling the product 10.6%.14 In 2013, the mandated volume of do not change. renewable fuels is 13.8 billion gallons. As dis- cussed in the gasoline section of this report, the Most importantly, mandated volumes for renew- RFS-mandated volumes, when compared with able fuels and cellulosic ethanol have created EIA gasoline consumption projections, creates a what is commonly referred to as the “blend scenario in which ethanol blending must increas- wall,” the point at which the market will be un- ingly exceed 10% on average. able to increase blending ethanol into gasoline. This is prompting real consideration of how ethanol is used in the marketplace, and how blend ratios can be increased to accommodate the increasing mandated volumes. 14 Blend rate equation: finished motor gasoline (137.8) – ethanol (13.189) = total gasoline (124.611). Ethanol (13.189)/total gasoline (124.611) = average blend rate (10.6%).
nacsonline.com The Future of Fuels 27 Another way of viewing the situation is to evalu- ance with the RFS-mandated volumes, dropping ate how much of the RFS that E10 can satisfy from 97.3% of the RFS volumes in 2010 to going forward. This will provide insight into how 29.2% and 18.6% in the Reference and CAFE3 much the market may have to rely on other re- models, respectively. In essence, additional newable fuel blends. The chart, “RFS % as E10,” renewable fuel formulations will be necessary to using the blend rate equation, shows that E10 satisfy the RFS. contributes a decreasing percentage to compli- Required Blend Rate of Renewables in Finished Motor Gasoline RFS % as E10 RFS % as E10
28 The Future of Fuels nacsonline.com E85 According to ASTM (formerly known as the Amer- was 9.33 million. Total light-duty vehicles in the ican Society for Testing and Materials), which United States at the end of 2010 were 227.5 establishes technical standards for motor fuels, million, yielding a FFV market share of 3.6%. EIA E85 is a fuel that contains gasoline and 51% to projects sales of FFVs will increase by an annual 83%15 ethanol. Lower blend ratios are used in rate of 7.3% in the Reference Case with annual the winter months to address cold weather start- sales climbing 523% over this time period. How- ing issues presented by higher ethanol volumes. ever, in CAFE3 the annual increase is only 4.6% The use of E85 is restricted only to flexible fuel with total sales climb of 232%. vehicles (FFVs), which are designed to adjust the Sales of E85 have been slow in the United oxygen intake requirements of the engine based States. Since 2005, E85 sales have increased upon the volume of ethanol present in the fuel. from 52.8 million gallons to 98.9 million, a These vehicles can operate on any concentration growth rate of 87.3% over five years but still between E0 and E85. representing less than one-tenth of 1% of the According to EIA, the number of FFVs produced gasoline sold in the nation. EIA projects growth in 2005 was 735,693. By 2009, estimated pro- rates of 26% and 28% annually in the Refer- duction was 1.049 million, an increase in annual ence and CAFE3 models. However, even with this production of 43%. EIA estimates that the total increase in consumption, E85 will still represent number of FFVs on the road at the end of 2010 only 3.2% of the liquid fuels market in 2035 in the Reference Case and 4.3% in CAFE3. Flex Fuel Vehicle Sales 15 ASTM D5798 – 11– Standard Specification for Ethanol Fuel Blends for Flexible Fuel Automotive Spark Ignition Engines
nacsonline.com The Future of Fuels 29 E85 Sales RFS % by E85 There are two primary reasons adoption of E85 retailers are hesitant to invest in E85 infrastruc- is slow. First, because ethanol contains less ture, which can be costly. Most tanks and dis- energy than gasoline, E85 is estimated to deliver pensers are legally certified to sell no more than between 25% to 30% fewer miles per gallon. 10% ethanol16 and replacing these systems can Consumers therefore demand that E85 be of- cost more than $100,000. Consequently, E85 fa- fered at a discount to gasoline to compensate cility expansion has been slow. As of September for the loss of mileage and to offset the inconve- 30, 2011, there were only 2,454 E85 retail facili- nience of having to refuel more frequently. This ties in the nation, or 1.5% of all fuel facilities. is difficult for many retailers to do. Several government grants and tax credit pro- Second, the potential market of customers grams17 have assisted retailers with installation (3.6% of vehicles) is limited and those consum- costs, but these typically only cover a certain ers are not required to buy E85. Consequently, percentage of renovation costs. In addition, it 16 Legal consequences can be associated with using non-certified equipment. Visit www.nacsonline.com/renewablefuels for more information 17 Infrastructure tax credits and incentives can be accessed online: www.afdc.energy.gov/afdc/
30 The Future of Fuels nacsonline.com is unlikely federal support programs will extend model year vehicles, marine engines, off-road beyond their current expiration dates. engines and small equipment engines. EPA based its decisions on vehicle testing conducted in Despite the small contribution E85 will make to cooperation with the Department of Energy. The the overall fuel supply, if the EIA projections are decisions are being challenged in the courts by true then E85 has the potential to contribute refiners and automobile manufactures who dis- significantly to RFS compliance. When calculat- agree with the testing protocol and the results. ing the effect of E85 on the market, EIA uses a weighted average and assumes every gallon of EPA followed its decision with a final rule estab- E85 contains 74% ethanol on average. lishing procedures for preventing the misfueling of non-approved vehicles and engines with E15. Based upon this assumption, the volume of The rule requires that all retailers of E15 must renewable fuels contributing to compliance with affix a specific label either on or adjacent to the the RFS and sold as E85 can be plotted. The EIA fuel selector alerting the consumer that the fuel Reference Case projects a 26.7% contribution was approved for only certain engines and that to RFS compliance through E85 sales while the other uses are prohibited by federal law. CAFE3 model projects a 33.8% contribution. Of course, the market limitations on sales and For retailers, E15 presents a variety of chal- consumer acceptance of E85 must play into the lenges. First, while there are more vehicles on future market demands, but significant potential the road legally approved to use E15 than E85, exists for E85 to play a role in future compliance. the universe of approved engines remains less than complete. It is estimated that 60%18 of If the EIA projections are accurate, E10 and E85 vehicles on the road are model year 2001 and have the combined potential to satisfy 52.3%- newer and are thus legally allowed to operate on 55.9% of the RFS-mandated volumes in 2035. E15. However, automobile manufacturers do not This means other alternatives must come to support EPA’s decision and advise in their own- market to deliver the remaining 40-50% of man- ers’ manuals against using any fuel in excess of dated renewable volume. 10% ethanol in non-FFVs. In addition, for newer E15 vehicles still under warranty, use of E15 may The combination of E10 and E85 is unlikely to constitute a violation of the warranty terms. satisfy the mandated volumes of the RFS. In Consequently, the potential market demand for response, in 2011 EPA issued two rules partially E15 remains uncertain.Second, most equipment approving a request by Growth Energy (a trade is only listed as compatible with up to 10% etha- association representing ethanol producers) to nol. Consequently, the costs to legally offer E15 authorize the use of E15. EPA’s decisions allow could be significant and include replacement of the use of E15 in vehicles manufactured in model dispensers, underground storage tanks, lines year 2001 and later, but prohibit its use in prior and connected equipment.19 18 www.afdc.energy.gov/afdc/technology_bulletin_1210.html 19 Visit www.nacsonline.com/renewablefuels
nacsonline.com The Future of Fuels 31 Finally, despite compliance with the labeling modate E15 and, if so, would likely amend their requirements issued by EPA, a retailer could owner’s manuals and warranties. The problems still be held liable for misfueling. A retailer who associated with non-road engines, however, are does not prevent a consumer from introducing likely to remain for the foreseeable future. E15 into a non-approved engine could be fined MID-LEVEL ETHANOL BEYOND 15% by EPA for violating the Clean Air Act, with fines E15 faces significant hurdles as it attempts to up to $37,500 per violation. If EPA chooses to establish a foothold in the market. However, even not enforce against the retailer, the private right if it replaced E10 as the dominant fuel in the of action provision in the Act could empower a market, it would be insufficient to satisfy RFS citizen to file a suit against the retailer. Fur- requirements. Using the same calculations and ther, a consumer could seek to hold the retailer assumptions to calculate the contribution of E15 responsible for voiding the engine’s warranty or to the RFS as were used to calculate E10 and for damaging the engine. Under current law, the E85, if E15 were blended into every gallon sold retailer could be sued and exposed to potential (which is not possible), it would satisfy 43.7% long-term, retroactive liability if the fuel is ever and 27.8% of the RFS in 2035 in the Reference determined to be defective. and CAFE3 cases, respectively. Because of mar- Legislation under consideration in Congress ket and vehicle restrictions on the use of E15, would resolve many of these challenges by it is clear that its contribution to the RFS will be authorizing an alternative method for determin- significantly less than this hypothetical potential. ing the compatibility of equipment, thereby Representatives of the automobile and small- potentially mitigating the cost of converting a engine manufacturing industries have advocated station to legally sell E15. The legislation would for a higher blend authorization for engines also remove retailer legal liability for misfueling, produced after a certain date, thereby provid- provided he is in full compliance with the label- ing them with sufficient lead time to change the ing requirements. Versions of the legislation also specifications of their equipment to accommo- would remove the threat of defective product date the additional ethanol. At the end of 2011, liability. no specific proposals had been presented. If the legislation is enacted into law, the mar- ket dynamics for E15 could begin to improve. Given that EPA’s regulations apply to all newly produced vehicles, the population of potential consumers is constantly expanding. In addition, the automobile manufacturers may adjust their production specifications to specifically accom-
32 The Future of Fuels nacsonline.com RFS % as E15 Blending higher volumes of ethanol into motor Therein lies some of the uncertainty — will the gasoline will be required in the long term. The RFS remain in effect to achieve full implementa- Reference and CAFE3 projections for gasoline, tion? Political pressures are building and the E10 and E85 clearly point to a renewable fuels future is far from clear, but if current regulatory market that falls short of the RFS mandated conditions prevail, retailers must be prepared to volumes in the next 20-plus years. A percentage sell fuels containing more than 10% ethanol in of fuel volume blended at E15 or beyond must the near future. enter the market if the RFS is to be successfully implemented.
nacsonline.com The Future of Fuels 33 BIODIESEL The projected growth potential for diesel fuel should carry with it additional marketing op- portunities for biodiesel, a renewable replace- ment for traditional diesel fuel. It can be used in certain alternative engines in a 100% concentra- tion (referenced as B100), but is most commonly used in the market as B2 to B5 (2% to 5% bio- blend). Similar to E10, biodiesel in concentra- tions below 5% is considered substantially simi- product produced from recycled oils (such as lar to diesel fuel. In fact, ASTM considers diesel kitchen grease). These tax credits, however, ex- Looking for- fuel containing a biodiesel component of 5% pired at the end of 2011 along with the VEETC ward, EIA proj- or less to be the same as standard diesel fuel. (Volumetric Ethanol Excise Tax Credit). ects steady but Consequently, no labeling or other notification Regardless, biodiesel will remain a compo- limited growth requirements are associated with B5 or lower nent of the market, if for no other reason than for biodiesel. concentrations. In addition, there are no special the federal government mandates it. The RFS handling requirements for biodiesel concentra- mandates an increasing volume of biomass- tions at this level. Once retailers begin consider- based diesel be blended into the market, but ing concentrations greater than 5%, additional caps the mandate at 1 billion gallons in 2012. equipment and vehicle compatibility issues may After 2012, the biodiesel mandate is left to the become a limiting factor. discretion of EPA but cannot fall below 1 billion Biodiesel has enjoyed strong political support gallons. The domestic market for biodiesel is and has benefited from a $1.00-per-gallon limited, partially due to the limited market for tax credit for bio-based diesel (such as that diesel fuel. Consequently, from 2007 to 2010, produced from soybeans, the most common the United States exported 25% to 53% of its feedstock) and a $1.50-per-gallon tax credit for domestic biodiesel production. Biodiesel Consumption
34 The Future of Fuels nacsonline.com Biodiesel consumption has increased over the Looking forward, EIA projects steady but limited past 10 years, growing from 10 million gallons growth for biodiesel. Although liquid gallons of in 2001 to 222 million in 2010, reaching its biodiesel will still represent only about 1% of peak in 2007 at 358 million gallons. The market the liquid transportation energy provided, BTUs experienced difficulties in 2010 when the tax provided by biodiesel are projected to increase credit expired. In anticipation of a retroactive ap- 525% and 575% by 2035 in the Reference and plication of the credit once renewed, producers CAFE3 models, respectively. As a percent of the continued to operate and price as if the credit transportation energy sector, biodiesel is pro- was active. The extended delay in reauthorization jected to contribute 1.0% and 1.1% in the two of the credit caused several producers to go out cases. Consequently, its role in the market will of business and, as of 2011, the market had not remain limited. yet recovered. Biodiesel Projections
nacsonline.com The Future of Fuels 35 Non-Liquid Fuels Much of the recent political attention on energy in the northeast and other regions, would cre- policy has focused on alternative fuels and engine ate very strong regulatory and, by consequence, technologies. Debates concerning the future of economic pressures to bring new technologies to natural gas-powered vehicles, electric vehicles market. The primary incentive is to reduce the use and the much anticipated hydrogen fuel cell, have of petroleum-based products, but the standards dominated the discussion. However, EIA’s projec- being applied in California disadvantage fuels tions indicate that these technologies — even as such as corn-derived ethanol and strongly incen- a cohesive group — will likely represent no more tivize the use of electric vehicles. than a small niche of the transportation sector. Meanwhile, a national public relations campaign If liquid fuels are projected in 2035 to represent has teamed up with legislation in Congress to 96.63% and 96.05% of total transportation BTUs help the nation tap into its vast natural gas re- in the Reference and CAFE3 cases respectively, sources to develop a transportation sector market then the combined contribution of all other fuel for this clean burning fuel. types will be less than 4%. Such activities are occurring at the same time That said, projections are uncertain; policies or researchers are spending billions of dollars to technology breakthroughs can have a significant develop better performing, higher capacity batter- influence on the overall market potential of these ies for electric vehicles and mobile hydrogen fuel alternative technologies. For example, implemen- cells. Technology breakthroughs are possible and, tation of a low carbon fuel standard (LCFS) in if commercially viable, could dramatically change California, and consideration of similar policies the future of transportation energy. In addition,
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