The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities

 
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The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
The Future of Fuels:
An Analysis of Future Energy Trends and Potential
Retail Market Opportunities

      National Association of Convenience Stores
      1600 Duke Street | Alexandria, VA 22314
      Tel. (703) 518-4272 | nacsonline.com
The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
3 | Future of Fuels: An analysis of Future Energy Trends and Potential Retail Market Opportunities

 The Future of Fuels:
   An Analysis of Future Energy Trends and Potential
   Retail Market Opportunities

   Published March 2012

                  National Association of Convenience Stores
                  1600 Duke Street | Alexandria, VA 22314
                  Tel. (703) 518-4272 | nacsonline.com

  Copyright ©2012, by NACS
  All rights reserved. No part of this publication may be reproduced or
  used in any form or by any means — graphic, mechanical or electronic,
  including photocopying, taping, recording or information storage and
  retrieval systems, without the prior, written permission of the publisher.
The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
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The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
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Contents
  Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
  Key Findings              . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
  Introduction              . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
  Regulatory Drivers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
                     Corporate Average Fuel Economy (CAFE) Standards . . 11
                     Renewable Fuels Standard . . . . . . . . . . . . . . . . . . . . . 13
                     Effect on Fuel Retailers . . . . . . . . . . . . . . . . . . . . . . . 14
  Liquid Fuels              . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
                     Gasoline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
                     Diesel Fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
                     Ethanol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
                            E10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
                            E85 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
                            E15 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
                            Mid-Level Ethanol Beyond 15% . . . . . . . . . . . . . 32
                     Biodiesel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
  Non-Liquid Fuels          . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
                     Compressed Natural Gas/Liquid Natural Gas . . . . . . . 36
                     Electricity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
                            Hybrid Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . 39
                            Plug-In Hybrid Vehicles . . . . . . . . . . . . . . . . . . . 42
                            Vehicle Recharging . . . . . . . . . . . . . . . . . . . . . . . 43
                            All-Electric Vehicles . . . . . . . . . . . . . . . . . . . . . . 44
                     Hydrogen Fuel Cell Vehicles . . . . . . . . . . . . . . . . . . . . 44
  Associated Costs and Market Opportunities by Energy Type:
  Reference Case     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
  Associated Costs and Market Opportunities by Energy Type:
  CAFE3 Case         . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
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The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
The Future of Fuels: Executive Summary                                  7

Executive Summary
OVERVIEW
n The convenience and fuel retailing industry         n NACS uses the Energy Information Adminis-                                            Administration
  sells approximately 80% of the gasoline in            tration’s (EIA) 2011 Annual Energy Outlook                                              projections
  the nation, generates nearly 70% of its sales         to project future trends in fuel demand and                                          forecast a 36%
  through the fuel island and services an aver-         vehicle inventories. NACS specifically lever-                                          reduction in
  age of 277 fuel customers per store per day.          ages two analyses based upon the Reference                                           petroleum use
                                                        Case (which includes regulations in effect as                                          by 2025 and
n Federal policies have been enacted to change
                                                        of 2016, including 35.5 mpg CAFE standard)                                           65% reduction
  the transportation energy economy, to reduce
                                                        and CAFE3 (which assumes an annual fuel                                              by the time the
  the nation’s reliance on petroleum and for-
                                                        economy improvement of 3% beyond 2016).                                                vehicle fleet
  eign oil, to expand the use of domestically
                                                                                                                                                turns over.
  produced renewable fuels and to enhance

  national energy security.

n Corporate Average Fuel Economy standards                        Reference Case: % of Transportation BTUs
  proposed in 2011 set a 54.5 miles per gallon

  average by 2025. Administration projections

  forecast a 36% reduction in light-duty vehicle

  (LDV) petroleum use by 2025 and 65% reduc-

  tion by the time the vehicle fleet turns over (in

  approximately 2040 to 2045). If successful,

  this program will reduce fuel customer trans-

  actions from more than 100,000 per year to

  approximately 64,000 in 2025 and 35,000                    Motor Gasoline                Distillate Fuel Oil (diesel)    E85                Compressed Natrual Gas

  around 2045.                                               Liquefield Petroleum Gases    Electricity                     Liquid Hydrogen

n The Renewable Fuels Standard (RFS) requires
  36 billion gallons of renewable fuels be mixed                     CAFE3 Case: % of Transportation BTUs

  into the transportation fuel market by 2022.

  When enacted in 2007, this was estimated to

  represent 20-25% of the market. With new

  CAFE standards, it is possible that this man-

  date will represent as much as 40% of the

  fuels market.

n RFS and CAFE policies cannot coexist without

  substantial changes in the retail and vehicle
                                                            Motor Gasoline                Distillate Fuel Oil (diesel)    E85                Compressed Natrual Gas
  markets to accommodate significantly higher
                                                            Liquefield Petroleum Gases    Electricity                     Liquid Hydrogen

  concentrations of renewable fuels.
The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
8     The Future of Fuels:
                    Fuels Executive Summary                                                                         nacsonline.com

KEY FINDINGS
                                              n Diesel fuel is projected to experience   n To satisfy the RFS in the future,
n EIA’s projections indicate that liquid
                                                significant growth with light duty         ethanol concentrations beyond E10
    fuels will remain the overwhelmingly
                                                vehicle sales increasing 284.5% in         will have to become a significant
    dominant source of transportation
                                                the Reference Case and 936.7%              component of the transportation
    energy. In 2010, liquid fuels contrib-
                                                in CAFE3. Diesel fuel volumes are          energy market. Consequently, E85
    uted 97.39% of the BTUs used in
                                                likewise expected to increase 39.2%        is projected to increase its market
    transportation; in 2035 liquid fuels
                                                and 52.7%, respectively. However,          share to contribute 6.95% and
    will contribute 96.63% in the Refer-
                                                diesel will continue to represent only     10.90% of 2035 transportation
    ence Case and 96.05% in CAFE3.
                                                3.86% and 11.38% of all transpor-          BTUs in the Reference Case and
n While finished motor gasoline (which
                                                tation BTUs in 2035.                       CAFE3, respectively.
    includes ethanol) will continue to
                                              n The Renewable Fuels Standard will        n Non-liquid fuels are projected to
    contribute the most BTUs of all
                                                have a significant effect on the           remain niche market contributors.
    energy sources, in the Reference
                                                finished motor gasoline market,            Natural gas, electricity and hydro-
    Case its market share will give way
                                                however, as the 36 billion gallon          gen — combined — are expected
    to increased volumes of E85 and
                                                mandate will require the average           to contribute fewer than 4% of all
    diesel. But gasoline still accounts for
                                                blend rate (% ethanol in gasoline)         2035 transportation BTUs in both
    88.92% of all transportation BTUs
                                                to increase dramatically, prompting        models.
    in 2035. In the CAFE3 case, finished

    motor gasoline’s market share will          new equipment and vehicle calibra-
                                                                                         n Compressed natural gas (CNG) will
    continue to give way to E85 and             tions. In the Reference Case, the
                                                                                           replace liquefied natural gas (LNG)
    diesel but will still represent 77.27%      average blend rate is projected to
                                                                                           as the dominant natural gas trans-
    of all transportation BTUs.                 increase to 33.36% ethanol. With
                                                                                           portation fuel, but will still represent
                                                CAFE3, the average blend rate
                                                                                           approximately 7/100th percent of all
                                                reaches 52.42% ethanol.
                                                                                           transportation BTUs in 2035 in both

                                                                                           cases. Likewise, CNG-powered ve-

                                                                                           hicle sales are projected to increase,

             Market Share by Vehicle Engine Type in Inventory                              but they will represent a miniscule

                                                                                           portion of vehicles on the road.
    Engine-Fuel Types               2012         2035 Reference      2035 CAFE3
                                                                                         n Electric drive vehicles will be domi-
    Gasoline                       90.97%                69.27%           53.11%
                                                                                           nated by traditional hybrids, which
    E85                              6.19%               19.34%           16.00%
                                                                                           rely on regular gasoline for primary
    Diesel                           1.65%                4.44%           11.51%
                                                                                           propulsion. These vehicles will se-
    Hybrid (Gas/Electric)            1.06%                4.67%           14.51%
                                                                                           cure increasing market share while
    Plug-in Hybrid                   0.03%                1.55%            3.63%
                                                                                           plug-in or electric-only vehicles are
    Electric Only                    0.03%                0.63%            0.64%
                                                                                           unlikely to gain much traction except
    Natural Gas                      0.04%                0.05%            0.04%
                                                                                           in a more aggressive CAFE market.
The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
Introduction
Fuel sales are a critical component of the con-     Average Fuel Economy (CAFE) standards and the

venience and fuel retailing industry’s business.    Renewable Fuels Standard (RFS). Both present                  Through
Through 120,000 outlets, the industry sells ap-     unique challenges that will render the existing               120,000
proximately 80% of the gasoline consumed each       market incompatible with mandated fuel condi-               outlets, the
year in the United States. (The remaining 20% is    tions, a situation that will directly affect retailers.    industry sells
sold through traditional service stations and hy-   To develop a better understanding of the future            approximately
permarkets such as grocery stores, fleet opera-     of fuels retailing, this analysis leverages U.S.             80% of the
tions and marinas.) Fuel sales represent nearly     Energy Information Administration (EIA) mar-                  gasoline
70% of a store’s gross sales dollars and gener-     ket projections to evaluate the effect of existing        consumed each
ate 277 customer visits each day on average.        policies on the market and the likelihood that               year in the
Despite the fuel category’s importance and          new technologies will change consumer behavior.            United States.
strength, its future is becoming less clear.        Admittedly, evaluating the future is an uncer-
National objectives and policies designed to        tain process, even when basing the analysis on
reduce U.S. reliance on foreign oil, to promote     existing federal policies. Leadership changes
renewable fuels, to increase fuel efficiency and    and decisions are amended, technologies are
to transition to non-petroleum-based energy         developed, and previous assumptions that were
sources are putting increasing pressure on this     generally accepted as fact can become irrelevant.
category.                                           However, such an evaluation is not without merit.

In particular, two policies will have the most      With few exceptions, the trajectory of govern-

significant effect on fuel retailing: Corporate     ment policy is to reduce U.S. reliance on fossil
The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
10   The Future of Fuels                                                                                     nacsonline.com

                       fuels, enhance energy security and promote       and cost-efficient investments — installing

                       sustainability. Research and development are     alternative fuel compatible tanks and dis-

                       ongoing and, even in the absence of regula-      pensers or running conduit under concrete

                       tions, the variety of energy sources currently   for future electric recharging stations — may

                       under consideration is likely to contribute to   prove to be invaluable as the market evolves

                       the transportation energy sector for decades     and consumers begin demanding such ser-

                       to come, although the rate at which they se-     vices. Exercising forethought when making

                       cure market share may vary significantly.        infrastructure changes can help reduce the

                       To gain competitive advantage, fuel retailers    cost of converting to new energy technologies

                       may want to consider potential future market     when the time is right.

                       developments to position themselves as

                       market leaders. In many cases, appropriate
nacsonline.com                                                                                          The Future of Fuels   11

Regulatory Drivers
The performance of vehicles in the United            CORPORATE AVERAGE FUEL
States, and the fuels that power them, is often      ECONOMY (CAFE) STANDARDS
determined not by market forces but by govern-       Since the 1970s, the federal government has
ment regulation. While pursuing the laudable         established fuel economy standards that auto-
goals of ensuring the safety of the nation’s         makers must meet every model year. The first
transportation system, reducing harmful emis-        standard increased fuel efficiency from a na-
sions from vehicles and energy production            tional average of 13 miles per gallon in 1974 to
facilities and enhancing energy security by          27.5 miles per gallon in 1985. CAFE standards
reducing the nation’s reliance on imported fossil    remained at this level until the 2007 Energy In-
fuels, leaders in Washington, D.C., have exerted     dependence and Security Act directed the Bush
a significant influence over the current inventory   administration to set a new standard to achieve
of vehicles and on the cost and availability of      at least 35 miles per gallon by 2020. In 2009,
motor fuels.                                         the Obama administration took action to set a

Looking into the future, it is likely that govern-   standard that would achieve 35.5 miles per gal-

ment regulations will play an even heavier hand      lon by 2016 — four years ahead of the congres-

in determining what consumers drive and what         sionally mandated schedule.

energy they purchase to fuel those vehicles.         Then, on July 29, 2011, the Obama administra-

                                                     tion announced new CAFE standards affecting

                                                     model year 2017-2025 vehicles, reaching a com-

                                                     bined efficiency of 54.5 miles per gallon.
12                               The Future of Fuels                                                                                                                                                nacsonline.com

                                                                          Fuel efficiency requirements for passenger cars                                           The administration projects this new policy will

                                                                          will increase approximately 4.1% for model                                                reduce U.S. dependence on oil by 2.2 million

                                                                          years 2017 to 2021 and then 4.3% for model                                                barrels per day in 2025, and by more than 4

                                                                          years 2022 to 2025. For pick-up trucks and                                                million barrels per day once the fleet turns over

                                                                          light-duty trucks the standard will increase 2.9%                                         to the new economy standard. The adminis-

                                                                          and 4.7%, respectively.1 A proposed rule was                                              tration expects the policy will result in a 36%

                                                                          released on November 16, 2011, and a final rule                                           reduction in light-duty vehicle (LDV) petroleum

                                                                          is expected in July 2012.                                                                 demand for transportation in 2025 and a 65%

                                                                                                                                                                    reduction once the fleet turns over, according to

                                                                                                                                                                    projections. (In 2010, the fleet turnover rate was

                                                                                                                                                                    just under 21 years and declining. It is possible
                                                         Corporate
                                                          Corporate	
  Fuel
                                                                       Fuel	
  EEconomy
                                                                                 conomy	
  SStandards
                                                                                            tandards	
  
                                                                                                                                                                    the fleet could turn over to the new standard by
                                   60	
  
                                   55	
                                                                                                                             2040.2)
                                   50	
  
      Miles	
  Per	
  Gallon	
  

                                   45	
  
                                   40	
                                                                                                                             Assuming the administration’s projections are ac-
                                   35	
  
                                   30	
                                                                                                                             curate, what do the new standards mean for con-
                                   25	
  
                                   20	
                                                                                                                             venience and fuel retailers? Potentially, they could
                                   15	
  
                                   10	
                                                                                                                             usher in a new era in consumer demand charac-
                                       19 	
  

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                                       20 	
  

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                                         78

                                         88

                                         98

                                         08

                                         18
                                         80
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                                         90
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                                         00
                                         02
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                                         10
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                                         20
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                                                                                                                                                                    teristics and purchasing practices, forcing retailers
                                    19

                                            Standard	
  for	
  Cars	
     Standard	
  for	
  Trucks	
     Actual	
  for	
  Cars	
     Actual	
  for	
  Trucks	
  
                                                                                                                                                                    to reconsider their go-to-market strategies.

                                                                                                                                                                    For a convenience store that services 177 fuel

                                                                                                                                                                    customers each day, the number of fuel-buying

                                                                                                                                                                    customers could drop to 155. Extrapolated to

                                                                                                                                                                    evaluate the annual effect of the new standards,

                                                                                                                                                                    a convenience store could see 36,500 fewer

                                                                                                                                                                    customer visits per year by 2025. Once the fleet

                                                                                                                                                                    turns over to the new efficiency standards, the
                                                                                                                                                                    overall annual effect of the new standards could

                                                                                                                                                                    reduce annual customer visits from 101,105 to

                                                                                                                                                                    around 35,000.

1
    EPA/NHTSA proposed rule: “2017 and later model year light-duty vehicle greenhouse gas emissions and corporate
    average fuel economy standards.”
2
    www.calculatedriskblog.com/2011/09/vehicle-sales-fleet-turnover-ratio.html
nacsonline.com                                                                                                                              The Future of Fuels   13

RENEWABLE FUELS STANDARD                                                use of biofuels. The “Renewable Fuels Standard”

The federal government mandates 36 billion                              table reflects the mandated volumes under the

gallons of renewable fuels (classified into four                        RFS. The fuel types required are based upon the

different types based upon their relative lifecycle                     reduction in lifecycle greenhouse gas emissions

greenhouse gas reduction potential3) be blended                         delivered by each fuel. Renewable fuels, which in-

into fuel by 2022. When this program was                                clude traditional corn-derived ethanol, are capped

enacted, the mandated volume was expected to                            at contributing no more than 15 billion gallons

represent approximately 20% to 25% of mo-                               to the overall RFS. Advanced biofuel is defined as

tor fuels consumption.4 If in fact the new CAFE                         reducing the lifecycle greenhouse gas emissions

standards do reduce the demand for petroleum                            by at least 50% below the 2005 emissions profile

by 36% in 2025, then the mandated renewable                             of gasoline or diesel fuel. A certain volume of the

fuel volume would represent 34.1% to 39.6% of                           mandated advanced biofuels must be satisfied by

motor fuels consumption.5                                               cellulosic biofuels, which

The federal Renewable Fuels Standard (RFS), as                          deliver a 60% reduction in greenhouse gas emis-

revised in the 2007 Energy Independence and                             sions, or biomass-based diesel.

Security Act, sets annual requirements for the                                                                                                    Mandated
                                                                                                                                                 volume was
                                                Renewable Fuels Standard                                                                         expected to
                                                           (in billion gallons)                                                                   represent
       Year      Renewable Fuels         Advanced Biofuel         Advanced Biofuel as         Advanced Biofuel          Total                   approximately
                                                                      Cellulosic                as Biomass-           Renewable
                                                                                                Based Diesel            Fuels                    20% to 25%
       2008                     9.0                    N/A                         N/A                      N/A              9.0                of motor fuels
       2009                    10.5                     0.6                        N/A                       0.5            11.1
                                                                                                                                                consumption.
       2010                    12.0                    0.95                         0.1                     0.65           12.95
       2011                    12.6                    1.35                        0.25                     0.80           13.95
       2012                    13.2                     2.0                         0.5                      1.0            15.2
       2013                    13.8                    2.75                         1.0                                    16.55
       2014                    14.4                    3.75                        1.75                                    18.15
       2015                    15.0                     5.5                         3.0                                     20.5
       2016                    15.0                     9.0                         5.5                                     24.0
       2018                    15.0                    11.0                         7.0                                     26.0
       2019                    15.0                    13.0                         8.5                                     28.0
       2020                    15.0                    15.0                        10.5                                     30.0
       2021                    15.0                    18.0                        13.5                                     33.0
       2022                    15.0                    21.0                        16.0                                     36.0

3
    “Lifecycle greenhouse gas emissions” are defined in statute (P.L 110-140) as “the aggregate quantity of greenhouse gas emis-
    sions (including direct emissions and significant indirect emissions such as significant emissions from land use changes)…
    related to the full fuel lifecycle, including all stages of fuel and feedstock production and distribution, from feedstock generation
    or extraction through the distribution and delivery and use of the finished fuel to the ultimate consumers.”
4
    According to EIA, in 2007 total motor gasoline consumed in the United States was 142.349 billion gallons. Assuming an annual
    change in motor gasoline consumption of 0-1%, 36 billion gallons of renewable fuels in 2022 would represent 21.8-25.3% of
    the market. Although motor gasoline consumption declined in 2008-2010, the RFS was established to replace a certain percent-
    age of petroleum demand based on 2007 consumption and projections.
5
    Using the same calculations but reducing estimated consumption in 2025 by 36%, the mandated renewable fuels volume will
    represent 34.1-39.6% of the market. The actual EIA market projections vary from these numbers, which are based simply upon
    broad targets and not from actual economic models used by EIA.
14   The Future of Fuels                                                                                                               nacsonline.com

                       Compliance with the mandated volumes is                              EFFECT ON FUEL RETAILERS
The blend wall         achieved by securing an equivalent number of                         Given these developments and program require-
   could force         qualified Renewable Identification Numbers                           ments, how will convenience retailers accom-
   Congress to         (RINs), 38-character numbers assigned to each                        modate this type of market, in which nearly half
 reconsider the        gallon of qualified renewable fuel. Obligated par-                   of their customers stop visiting their stores and
  RFS entirely         ties subject to the mandate (i.e., refiners, blend-                  nearly half of their remaining fuel sales must be
 or at least the       ers and importers) must obtain enough RINs to                        renewable fuels? What can convenience retail-
  implementa-          satisfy their obligated volumes by either blending                   ers do to generate sufficient customer traffic to
 tion schedule.        sufficient quantities of qualified renewable fuels                   compensate for lost gallons? Will they upgrade
CAFE standards         or purchasing RINs from others. In this market,                      their fueling infrastructure to store and sell more
may also come          marketers can generate RINs by blending renew-                       alternative fuels?
under reconsid-        able fuels with base gasoline or diesel fuel and                     It’s important to recognize that current regula-
     eration.          then selling RINs back to the obligated parties.                     tory structures may not survive the next 20

                       The RINs system is intended to create liquidity                      years. The RFS is under considerable pressure in

                       in the market and facilitate compliance with the                     Washington. In 2011, Congress voted on legisla-

                       RFS. Unfortunately, the market is struggling to                      tion to repeal the tax credit for ethanol6 and to

                       accommodate the annually increasing mandated                         repeal EPA’s decision to authorize the use of E15

                       volumes with traditional fuel blends (i.e., E10,                     fuel (neither provision was enacted into law). The

                       E85, B2). For example, the total volume mandat-                      blend wall could force Congress to reconsider

                       ed for 2012 is 15.2 billion gallons (14.2 billion                    the RFS entirely or at least the implementation

                       excluding biodiesel). Given that total finished                      schedule. In addition, the CAFE standards may

                       gasoline consumption in 2010 was 137.8 billion                       come under reconsideration if the administra-

                       gallons, ubiquitous blending of 10% ethanol in                       tion changes after the 2012 elections or if

                       every gallon will only satisfy 13.8 billion gallons                  policymakers seek to reduce industry costs by

                       of the mandate.                                                      revising the standards.

                                                                                            The U.S. Energy Information Administration’s
                       Clearly, a substantial volume of fuel will have
                                                                                            (EIA) Annual Energy Outlook 20117 seeks to
                       to be blended with greater than 10% ethanol
                                                                                            project the market developments that will occur
                       to meet the standard. This is referred to as
                                                                                            as a result of the recently announced CAFE stan-
                       the blend wall — the volume beyond which the
                                                                                            dards. The Annual Energy Outlook uses a base-
                       market cannot satisfy the mandate with E10 and
                                                                                            line projection that assumes full implementation
                       E85 alone. It has given rise to debate concern-
                                                                                            of CAFE standards that were set to take effect in
                       ing the use of mid-level ethanol blends, like E15
                                                                                            2016 (35.5 mpg), and then extrapolates two
                       and E25, topics addressed later in this paper.

                       6
                           Congress did not extend the volumetric ethanol blenders tax credit (VEETC) at the end of 2011. Consequently, the 45 cents per
                           gallon tax credit for each gallon of ethanol blended into the fuel supply was eliminated.
                       7
                           Except where noted, EIA’s Annual Energy Outlook data used in this report was derived from the online Interactive Table Viewer at
                           www.eia.gov/oiaf/aeo/tablebrowser/
nacsonline.com                                                                                                                      The Future of Fuels   15

                         Market Share by Vehicle Engine Type in Inventory

                Engine-Fuel Types                     2012           2035 Reference          2035 CAFE3

                Gasoline                            90.97%                     69.27%              53.11%

                E85                                   6.19%                    19.34%              16.00%

                Diesel                                1.65%                     4.44%              11.51%

                Hybrid (Gas/Electric)                 1.06%                     4.67%              14.51%

                Plug-in Hybrid                        0.03%                     1.55%                3.63%

                Electric Only                         0.03%                     0.63%                0.64%

                Natural Gas                           0.04%                     0.05%                0.04%

projections based upon an annual increase of                       options may affect your market in the near and

3% in fuel economy (CAFE3) and another based                       long-term futures can be the difference between

upon a 6% increase (CAFE6).           8
                                                                   saying goodbye to 65,000 customers each year

According to EIA’s projections, in 2025 the                        or providing them an alternative to keep them

market share of vehicles powered by gasoline                       coming back.

engines will drop significantly from 90.97% in                     When EIA performed its analysis, details of the

2012, while the market share of E85-capable                        new CAFE standards had not yet been released.

flexible fuel vehicles, diesel engines and hybrid                  Today, we know that the projected improvement

vehicles will increase to varying degrees. (See                    in fuel efficiency is less than 5% for passenger

“Market Share of Vehicle Engine Type in Inven-                     vehicles, but approximately only 3.5% for light

tory” table above.)                                                duty trucks in the early years of the program. For

The Annual Energy Outlook report seeks to evalu-                   purposes of this analysis, NACS has chosen to

ate the various strategies that may be employed                    use the more conservative projections provided

by the automobile manufacturers to reach the                       by CAFE3 (3% annual increase in fuel economy).

                                                                   Utilizing the more conservative model also will
fuel efficiency standards set by the administra-
                                                                   help accommodate for potential non-compliance
tion. The market potential for each strategy is
                                                                   or relaxation of the standards in the event of a
very different, the consumer reach varies greatly
                                                                   political shift in direction in Washington.
and the relative effect on the convenience indus-

try can be very broad. Understanding how these

8
    EIA’s 2011 Annual Energy Outlook was published before the administration released details of revised CAFE standards for 2017-
    2025 model year vehicles.
16
nacsonline.com                                                                                                         The Future of Fuels   17

Liquid Fuels
The convenience channel is advantageously                         Both the EIA Annual Energy Outlook Reference

positioned to sell liquid motor fuels via existing                and CAFE3 cases project growth for the liquid

infrastructure. Through more than 120,000 retail                  fuel market, as well as continued dominance in

outlets, this industry can service the motoring                   the transportation sector. The most significant

public efficiently whenever and wherever neces-                   difference is found in the total BTUs9 used in the

sary. Continuing to rely upon liquid motor fuels                  transportation sector as CAFE standards drive

is a sensible approach that matches well with                     increased efficiency. (See “Liquid Fuel Projec-

the automobile industry’s optimized production                    tions” table below.)

facilities — but which liquid fuels will be in future

demand remains an uncertain question.

                                               Liquid Fuel Projections

                                                                         2035 Reference   2035 CAFE3

                  Liquid Volume Change                                        +17.15%         +3.61%

                  Total Transportation BTUs Change                            +17.22%         +1.61%

                  % Market Share                                                96.63%         96.05%

9
    BTU = British Thermal Units, a standard measure of energy content.
18   The Future of Fuels                                                                                                                nacsonline.com

                                                             Total Liquid Fuel Consumption

                                                                   Liquid Fuel Market Share

                       Although there are significant pressures on the                       that overall BTU consumption will increase by

                       market to introduce alternative energy sources to                     17.22% while the contribution of BTUs through

                       power the transportation sector, EIA projects that                    liquid fuels will still represent 96.63% of that

                       liquid fuel volumes will continue to increase.              10
                                                                                             total. By contrast, in the CAFE3 model, total BTU

                                                                                             consumption increases by only 1.61%, but the
                       However, as a percent of total transportation en-
                                                                                             liquid fuel contribution remains 96.05%.
                       ergy provided for light-, medium- and heavy-duty

                       vehicles, liquid fuels will continue to contribute                    These projections indicate that overall energy

                       the vast majority of power to the transportation                      consumption in the transportation sector will

                       sector.11 In 2010, liquid fuels contributed                           increase in both models, but at a far slower rate

                       97.39% of the transportation BTUs in the United                       in CAFE3. Meanwhile, liquid fuels will remain the

                       States. In 2035, the reference case projects                          primary source of energy in both projections.

                       10
                            Data for this chart was taken directly from the Annual Energy Outlook, Figure 20: Total liquid fuels consumption by light-duty
                            vehicles in three cases, 2005-2035.
                       11
                            For EIA liquid fuel projections, NACS is using the Annual Energy Outlook projections for motor gasoline (including biofuels
                            blendstock), E85 and diesel fuel.
nacsonline.com                                                                                       The Future of Fuels   19

GASOLINE
Gasoline is the most prolific fuel used for trans-

portation in the United States. In 2010, the na-

tion consumed 137.8 billion gallons of finished

motor gasoline. (When reporting finished motor

gasoline volumes, EIA data includes the ethanol

component of E10. Therefore, to fully understand

the demands for refined pure gasoline, it would

be necessary to subtract the volume of etha-
                                                     the peak consumption of 142.3 billion gallons
nol from the finished motor gasoline volumes
                                                     in 2007. From 2000-2010, gasoline consump-
reported by the EIA. For purposes of this report,
                                                     tion increased by a total of 5.85%.
finished motor gasoline will be treated as the

current fuel specification found in local retail     The Reference Case projects that in 2035

establishments, compatible with all vehicles and     finished motor gasoline consumption will be

all retail equipment.)                               2.88% above 2010. However, in the CAFE3 mod-

                                                     el, finished motor gasoline will drop 25.17%
In 2010 finished motor gasoline represented
                                                     below 2010.
53% of all finished petroleum products con-

sumed. This volume was down nearly 3.2% from

                               Gasoline Consumption 2000-2010
20   The Future of Fuels                                                                                           nacsonline.com

                                                            Gasoline Sales Projections

                                                               Reference Case            CAFE3

                       An important variable in determining future              sales. However, in the CAFE3 model annual sales

                       demand of a particular fuel is the future vehicle        are projected to decrease 6.5% by 2035 and

                       market. EIA projects future vehicles sales and           represent only 43.7% of sales. This data indi-

                       breaks these down by engine type. In 2009, tra-          cates that while the gasoline internal combustion

                       ditional gasoline vehicles represented 77.2% of          engine is not in danger of extinction in the next

                       new vehicle sales. According to EIA’s Reference          30 years, it will find itself competing fiercely

                       Case, annual sales of light-duty gasoline inter-         with a variety of new vehicles for the consumer’s

                       nal combustion engine vehicles should increase           attention.

                       54.8% by 2035 and still represent 66.4% of

                                                              Gasoline Vehicle Sales
nacsonline.com                                                                                          The Future of Fuels   21

The projected continued reliance on gasoline —      gasoline gallons were then divided into the RFS

albeit at different rates — would not have any      mandated volumes to derive the necessary aver-

discernible effect on consumers or retail infra-    age blend rate.

structure were it not for the RFS. Given the pro-
                                                    While some variables are not included, the sim-
jected growth rates of finished motor gasoline
                                                    plistic trajectory in the chart is clear — in the
and the mandated volumes of the RFS, it is pos-
                                                    very near future, retailers will have to sell and
sible to estimate how much renewable fuels will
                                                    consumers will have to purchase fuels that con-
be required in each gallon of finished gasoline.
                                                    tain substantially more than 10% ethanol. Given

The chart below, “Required Blend Rate of Renew-     current compatibility standards and vehicle

ables in Finished Motor Gasoline,” presents the     specifications, such a development will require

required blend rate, or the average percentage      new equipment at retail and new vehicles on

of renewable fuels necessary to be blended in       the road. Recent regulatory decisions by EPA on

each gallon of finished motor gasoline. Because     approved uses of mid-level ethanol fuels such as

finished motor gasoline projections include         E15 also introduce a variety of legal and practi-

the renewable fuels blended with gasoline, to       cal complications for retailers and consumers.

accurately project the blend rate certain ad-
                                                    Although the future may remain dominated by
justments have been made. For illustration, we
                                                    liquid fuels, the federal mandate for renewable
assume the market for renewable fuels will meet
                                                    fuels combined with increased fuel efficiency
the mandated volumes of the RFS. To determine
                                                    requirements of the vehicle fleet will lead to a
the actual gallons of gasoline consumed, the
                                                    market in which finished motor gasoline will be
mandated volume of renewable fuels intended to
                                                    required to contain, on average, 33% renewable
be blended into gasoline (i.e., RFS volumes less
                                                    fuels in the Reference Case and more than 52%
biodiesel mandates) were deducted from the fin-
                                                    renewable fuels in the CAFE3 model.
ished motor gasoline projections. The projected

             Required Blend Rate of Renewables in Finished Motor Gasoline
22   The Future of Fuels                                                                                      nacsonline.com

                                                                            ly 3.5% of all BTUs contributed by diesel fuel to

                                                                            transportation energy. When commercial light

                                                                            trucks are included in the mix, the two catego-

                                                                            ries represent 7.8% of diesel BTU consumption.

                                                                            For most convenience stores not servicing over-

                                                                            the-road trucks, buses or other miscellaneous

                                                                            diesel-powered vehicles, this represents the

                                                                            entire diesel fuel market from 2008-2010.

                                                                            However, given the improved fuel economy of-
                       DIESEL FUEL                                          fered by diesel-powered engines compared to
                       In 2010, the nation consumed 49.2 billion gal-       gasoline (about 30% to 35% more miles per
                       lons of diesel fuel. This represented 18.9% of all   gallon, according to the Department of Energy),
                       finished petroleum products consumed. Since          it is expected that automobile manufacturers
                       2000, diesel sales have increased significantly,     might rely more heavily upon diesel-powered
                       peaking in 2007 at 53.1 billion gallons and post-    consumer vehicles to help satisfy their obliga-
                       ing an average consumption increase of 2.39%.        tions under the new CAFE standards. EIA
                       Despite a significant change in the regulatory       projects that in the Reference Case, annual
                       composition of diesel fuel that reduced sulfur       sales of diesel-powered light duty vehicles will
                       (starting in 2006) by 97% to accommodate             increase more than 500% by 2035, expand-
                       cleaner burning engines, over the past 10 years      ing market share of new sales from 1.75% to
                       total consumption is up 25.4%.                       5.46%. However, in the CAFE3 model, diesel

                       And what about the diversity of vehicles that        vehicle sales are projected to increase even more

                       operate on diesel? According to DOE, from 2008-      aggressively, posting a 1,300% increase in sales

                       2010, light duty vehicles consumed approximate-      and driving market share up to 13.5%.

                                                   Diesel Fuel Consumption 2000-2010
nacsonline.com                                                                                             The Future of Fuels   23

                                Light-Duty Diesel Vehicle Sales

                                 Diesel Fuel Sales Projections

Consequently, EIA predicts a strong demand in        Increased sales of diesel vehicles will have an ef-

the future for diesel fuel. From 2010 to 2035 die-   fect on the market. In 2011, diesel vehicles cost

sel demand is projected to increase 39.2% in the     consumers much more than gasoline vehicles,

Reference Case. Similar to the vehicle market,       and since 2005 diesel fuel has been more expen-

however, the CAFE3 model projects a stronger         sive per gallon than regular unleaded gasoline.

market for diesel fuel with a projected increase

of 52.7% by 2035.
24   The Future of Fuels                                                                                                        nacsonline.com

                       An increased reliance on diesel fuel, however,

                       could have repercussions for the entire economy.                              Average Retail Prices12
                       From June 2010 to June 2011, the United States
                                                                                                     Year      Gasoline       Diesel
                       exported an average of 739,000 barrels of diesel

                       fuel and imported essentially none. In 2010, do-                              2000       $1.523        $1.491
                                                                                                     2001       $1.460        $1.401
                       mestic net production of on-road diesel fuel was                              2002       $1.386        $1.319
                       3.4 million barrels per day.                                                  2003       $1.603        $1.509
                                                                                                     2004       $1.895        $1.810
                       The U.S. refinery production infrastructure is                                2005       $2.314        $2.402
                                                                                                     2006       $2.618        $2.705
                       optimized to produce gasoline. The chart,                                     2007       $2.843        $2.885
                       “Percent Refinery Yield, Gasoline and Diesel Fuel,”                           2008       $3.299        $3.803
                                                                                                     2009       $2.406        $2.467
                       demonstrates that more than 45% of refinery                                   2010       $2.835        $2.992
                       production is gasoline, while diesel fuel represents

                       about 27%.13 If additional diesel-powered vehicles

                       are sold and diesel demand increases, the produc-                Further affecting consumers and retailers could
                       tion numbers must also change. In the past 10                    be the relative cost of the products. The inter-
                       years, diesel fuel production has increased 19.0%                national market is more heavily reliant on diesel
                       while gasoline production has declined 1%. Ad-                   fuel consumption than the United States, thereby
                       ditional changes in the structure of the refining                creating a market for the United States to export
                       system could be required to satisfy projected diesel             its diesel fuel production. If additional demand
                       fuel demands.                                                    for diesel fuel forces the United States to com-

                                                    Percent Refinery Yield, Gasoline and Diesel Fuel

                       12
                            EIA “Weekly Retail Gasoline and Diesel Prices,” www.eia.gov/dnav/pet/pet_pri_gnd_dcus_nus_a.htm
                       13
                            EIA Refinery Yield: www.eia.gov/dnav/pet/pet_pnp_pct_dc_nus_pct_m.htm
nacsonline.com                                                                                             The Future of Fuels   25

pete on the international market for diesel fuel,

consumers may see elevated prices at the pump

in real terms, and when compared to gasoline

prices. This could undermine EIA projections for

broader consumer acceptance of diesel fuel. A

higher purchase price combined with escalating

diesel fuel prices (compared to gasoline) could

dissuade consumers from switching their pur-

chasing decisions. Furthermore, a shift in refin-

ery operations to increase diesel fuel production
                                                      ETHANOL
could put additional strain on gasoline supplies,                                                                 In 2010,
                                                      As the dominant renewable fuel in the nation,
which could similarly put upward pressure on                                                                     the nation
                                                      ethanol continues to play a more prominent role
gasoline prices. The overall affect could be an                                                                 consumed a
                                                      in the marketplace. In 2010, the nation con-
increased cost to consumers, whether they drive                                                               total of 13.189
                                                      sumed 13.2 billion gallons of ethanol, represent-
gasoline or diesel-powered vehicles.                                                                          billion gallons
                                                      ing 9.6% of the finished gasoline consumed in
For retailers, the equipment necessary to sell                                                                   of ethanol,
                                                      the nation. The structure of the RFS puts a cap
gasoline and diesel fuel is the same. So a shift to                                                            most of which
                                                      on the use of traditional, corn-derived ethanol at
greater reliance on diesel fuel would not impose                                                               was blended
                                                      15 billion gallons, a volume that will be met in
significant changes on the retail marketplace.                                                                 with gasoline
                                                      2015. Additional volumes of renewable fuels will
But currently, fewer than 50% of convenience                                                                       as E10.
                                                      have to be provided by cellulosic ethanol or other
stores offer diesel fuel, and this would most         types of advanced biofuels as defined in the RFS.
likely have to change. Some retailers may find it
                                                      This poses a significant problem for the RFS be-
difficult to add diesel to their operations, espe-
                                                      cause there are currently no commercially viable
cially if they operate a system with only two un-
                                                      gallons of cellulosic ethanol, or any other type
derground storage tanks. These facilities may not
                                                      advanced biofuels and 8.65 million gallons of
have the physical space to add a third tank to
                                                      cellulosic biofuels — targets unlikely to be met.
offer diesel fuel and they may not want to swap
                                                      This failure of the cellulosic ethanol industry to
one of their two gasoline tanks to offer diesel
                                                      produce enough advanced biofuels to satisfy the
fuel, since doing so would reduce their gasoline
                                                      RFS is a serious problem. Barring a production
offer to only one octane grade. These are indi-
                                                      efficiency breakthrough, this component of the
vidual issues that may add cost to the retailer,
                                                      RFS could fall apart.
but overall the compatibility of the systems and

the fuel does not represent any challenges to the

industry.
26   The Future of Fuels                                                                                                               nacsonline.com

                       There is one feature of the RFS that could esca-                     E10
                       late the commercial viability of existing produc-                    The typical ratio for ethanol blended into gaso-
                       tion processes: renewable identification numbers                     line is 10%. EPA considers E10 “substantially
                       (RINs), the credits obligated parties must obtain                    similar” to gasoline and imposes no restrictions
                       to satisfy their renewable mandates. As the                          for its use; it is authorized for use in any engine
                       scarcity of actual gallons of advanced biofu-                        formulated to operate on pure gasoline. With
                       els increases, the value of advanced RINs also                       the implementation of the RFS, the use of E10
                       increases and the break-even threshold for the                       in the United States has increased dramatically.
                       small and developing advanced biofuels produc-                       In 2010, the nation consumed a total of 13.2
                       tion market becomes easier to achieve. In such a                     billion gallons of ethanol, most of which was
                       scenario, the regulatory costs of non-compliance                     blended with gasoline as E10.
                       could render a viable market for the burgeoning
                                                                                            Although E10 is almost ubiquitous in the United
                       yet expensive cellulosic ethanol market.
                                                                                            States, using 10% ethanol in every gallon of
                       From a retailer perspective the primary issue is                     gasoline sold will not satisfy the RFS. In 2010,
                       accommodating the mandated volumes; regard-                          the nation consumed 137.8 billion gallons of
                       less of the feedstock used to produce it, ethanol                    finished motor gasoline, of which 13.189 billion
                       acts like ethanol. Whether the fuel is cellulosic or                 gallons was ethanol. This meant the average
                       corn-derived, certain compatibility and market                       concentration of ethanol in each gallon was
                       requirements for storing and selling the product                     10.6%.14 In 2013, the mandated volume of
                       do not change.                                                       renewable fuels is 13.8 billion gallons. As dis-

                                                                                            cussed in the gasoline section of this report, the
                       Most importantly, mandated volumes for renew-
                                                                                            RFS-mandated volumes, when compared with
                       able fuels and cellulosic ethanol have created
                                                                                            EIA gasoline consumption projections, creates a
                       what is commonly referred to as the “blend
                                                                                            scenario in which ethanol blending must increas-
                       wall,” the point at which the market will be un-
                                                                                            ingly exceed 10% on average.
                       able to increase blending ethanol into gasoline.

                       This is prompting real consideration of how

                       ethanol is used in the marketplace, and how

                       blend ratios can be increased to accommodate

                       the increasing mandated volumes.

                       14
                             Blend rate equation: finished motor gasoline (137.8) – ethanol (13.189) = total gasoline (124.611). Ethanol (13.189)/total
                            gasoline (124.611) = average blend rate (10.6%).
nacsonline.com                                                                                         The Future of Fuels   27

Another way of viewing the situation is to evalu-   ance with the RFS-mandated volumes, dropping

ate how much of the RFS that E10 can satisfy        from 97.3% of the RFS volumes in 2010 to

going forward. This will provide insight into how   29.2% and 18.6% in the Reference and CAFE3

much the market may have to rely on other re-       models, respectively. In essence, additional

newable fuel blends. The chart, “RFS % as E10,”     renewable fuel formulations will be necessary to

using the blend rate equation, shows that E10       satisfy the RFS.

contributes a decreasing percentage to compli-

           Required Blend Rate of Renewables in Finished Motor Gasoline

                                           RFS % as E10
                                             RFS % as E10
28   The Future of Fuels                                                                                                            nacsonline.com

                       E85
                       According to ASTM (formerly known as the Amer-                     was 9.33 million. Total light-duty vehicles in the

                       ican Society for Testing and Materials), which                     United States at the end of 2010 were 227.5

                       establishes technical standards for motor fuels,                   million, yielding a FFV market share of 3.6%. EIA

                       E85 is a fuel that contains gasoline and 51% to                    projects sales of FFVs will increase by an annual

                       83%15 ethanol. Lower blend ratios are used in                      rate of 7.3% in the Reference Case with annual

                       the winter months to address cold weather start-                   sales climbing 523% over this time period. How-

                       ing issues presented by higher ethanol volumes.                    ever, in CAFE3 the annual increase is only 4.6%

                       The use of E85 is restricted only to flexible fuel                 with total sales climb of 232%.

                       vehicles (FFVs), which are designed to adjust the
                                                                                          Sales of E85 have been slow in the United
                       oxygen intake requirements of the engine based
                                                                                          States. Since 2005, E85 sales have increased
                       upon the volume of ethanol present in the fuel.
                                                                                          from 52.8 million gallons to 98.9 million, a
                       These vehicles can operate on any concentration
                                                                                          growth rate of 87.3% over five years but still
                       between E0 and E85.
                                                                                          representing less than one-tenth of 1% of the

                       According to EIA, the number of FFVs produced                      gasoline sold in the nation. EIA projects growth

                       in 2005 was 735,693. By 2009, estimated pro-                       rates of 26% and 28% annually in the Refer-

                       duction was 1.049 million, an increase in annual                   ence and CAFE3 models. However, even with this

                       production of 43%. EIA estimates that the total                    increase in consumption, E85 will still represent

                       number of FFVs on the road at the end of 2010                      only 3.2% of the liquid fuels market in 2035 in

                                                                                          the Reference Case and 4.3% in CAFE3.

                                                                     Flex Fuel Vehicle Sales

                       15
                            ASTM D5798 – 11– Standard Specification for Ethanol Fuel Blends for Flexible Fuel Automotive Spark Ignition Engines
nacsonline.com                                                                                                                   The Future of Fuels   29

                                                        E85 Sales

                                                     RFS % by E85

There are two primary reasons adoption of E85                    retailers are hesitant to invest in E85 infrastruc-

is slow. First, because ethanol contains less                    ture, which can be costly. Most tanks and dis-

energy than gasoline, E85 is estimated to deliver                pensers are legally certified to sell no more than

between 25% to 30% fewer miles per gallon.                       10% ethanol16 and replacing these systems can

Consumers therefore demand that E85 be of-                       cost more than $100,000. Consequently, E85 fa-

fered at a discount to gasoline to compensate                    cility expansion has been slow. As of September

for the loss of mileage and to offset the inconve-               30, 2011, there were only 2,454 E85 retail facili-

nience of having to refuel more frequently. This                 ties in the nation, or 1.5% of all fuel facilities.

is difficult for many retailers to do.
                                                                 Several government grants and tax credit pro-

Second, the potential market of customers                        grams17 have assisted retailers with installation

(3.6% of vehicles) is limited and those consum-                  costs, but these typically only cover a certain

ers are not required to buy E85. Consequently,                   percentage of renovation costs. In addition, it

16
     Legal consequences can be associated with using non-certified equipment. Visit www.nacsonline.com/renewablefuels for more
     information
17
     Infrastructure tax credits and incentives can be accessed online: www.afdc.energy.gov/afdc/
30   The Future of Fuels                                                                                                nacsonline.com

                       is unlikely federal support programs will extend              model year vehicles, marine engines, off-road

                       beyond their current expiration dates.                        engines and small equipment engines. EPA based

                                                                                     its decisions on vehicle testing conducted in
                       Despite the small contribution E85 will make to
                                                                                     cooperation with the Department of Energy. The
                       the overall fuel supply, if the EIA projections are
                                                                                     decisions are being challenged in the courts by
                       true then E85 has the potential to contribute
                                                                                     refiners and automobile manufactures who dis-
                       significantly to RFS compliance. When calculat-
                                                                                     agree with the testing protocol and the results.
                       ing the effect of E85 on the market, EIA uses a

                       weighted average and assumes every gallon of                  EPA followed its decision with a final rule estab-

                       E85 contains 74% ethanol on average.                          lishing procedures for preventing the misfueling

                                                                                     of non-approved vehicles and engines with E15.
                       Based upon this assumption, the volume of
                                                                                     The rule requires that all retailers of E15 must
                       renewable fuels contributing to compliance with
                                                                                     affix a specific label either on or adjacent to the
                       the RFS and sold as E85 can be plotted. The EIA
                                                                                     fuel selector alerting the consumer that the fuel
                       Reference Case projects a 26.7% contribution
                                                                                     was approved for only certain engines and that
                       to RFS compliance through E85 sales while the
                                                                                     other uses are prohibited by federal law.
                       CAFE3 model projects a 33.8% contribution.

                       Of course, the market limitations on sales and                For retailers, E15 presents a variety of chal-

                       consumer acceptance of E85 must play into the                 lenges. First, while there are more vehicles on

                       future market demands, but significant potential              the road legally approved to use E15 than E85,

                       exists for E85 to play a role in future compliance.           the universe of approved engines remains less

                                                                                     than complete. It is estimated that 60%18 of
                       If the EIA projections are accurate, E10 and E85
                                                                                     vehicles on the road are model year 2001 and
                       have the combined potential to satisfy 52.3%-
                                                                                     newer and are thus legally allowed to operate on
                       55.9% of the RFS-mandated volumes in 2035.
                                                                                     E15. However, automobile manufacturers do not
                       This means other alternatives must come to
                                                                                     support EPA’s decision and advise in their own-
                       market to deliver the remaining 40-50% of man-
                                                                                     ers’ manuals against using any fuel in excess of
                       dated renewable volume.
                                                                                     10% ethanol in non-FFVs. In addition, for newer

                       E15                                                           vehicles still under warranty, use of E15 may

                       The combination of E10 and E85 is unlikely to                 constitute a violation of the warranty terms.

                       satisfy the mandated volumes of the RFS. In                   Consequently, the potential market demand for

                       response, in 2011 EPA issued two rules partially              E15 remains uncertain.Second, most equipment

                       approving a request by Growth Energy (a trade                 is only listed as compatible with up to 10% etha-

                       association representing ethanol producers) to                nol. Consequently, the costs to legally offer E15

                       authorize the use of E15. EPA’s decisions allow               could be significant and include replacement of

                       the use of E15 in vehicles manufactured in model              dispensers, underground storage tanks, lines

                       year 2001 and later, but prohibit its use in prior            and connected equipment.19

                       18
                            www.afdc.energy.gov/afdc/technology_bulletin_1210.html
                       19
                            Visit www.nacsonline.com/renewablefuels
nacsonline.com                                                                                                The Future of Fuels   31

Finally, despite compliance with the labeling          modate E15 and, if so, would likely amend their

requirements issued by EPA, a retailer could           owner’s manuals and warranties. The problems

still be held liable for misfueling. A retailer who    associated with non-road engines, however, are

does not prevent a consumer from introducing           likely to remain for the foreseeable future.

E15 into a non-approved engine could be fined
                                                       MID-LEVEL ETHANOL BEYOND 15%
by EPA for violating the Clean Air Act, with fines
                                                       E15 faces significant hurdles as it attempts to
up to $37,500 per violation. If EPA chooses to
                                                       establish a foothold in the market. However, even
not enforce against the retailer, the private right
                                                       if it replaced E10 as the dominant fuel in the
of action provision in the Act could empower a
                                                       market, it would be insufficient to satisfy RFS
citizen to file a suit against the retailer. Fur-
                                                       requirements. Using the same calculations and
ther, a consumer could seek to hold the retailer
                                                       assumptions to calculate the contribution of E15
responsible for voiding the engine’s warranty or
                                                       to the RFS as were used to calculate E10 and
for damaging the engine. Under current law, the
                                                       E85, if E15 were blended into every gallon sold
retailer could be sued and exposed to potential
                                                       (which is not possible), it would satisfy 43.7%
long-term, retroactive liability if the fuel is ever
                                                       and 27.8% of the RFS in 2035 in the Reference
determined to be defective.
                                                       and CAFE3 cases, respectively. Because of mar-
Legislation under consideration in Congress            ket and vehicle restrictions on the use of E15,
would resolve many of these challenges by              it is clear that its contribution to the RFS will be
authorizing an alternative method for determin-        significantly less than this hypothetical potential.
ing the compatibility of equipment, thereby
                                                       Representatives of the automobile and small-
potentially mitigating the cost of converting a
                                                       engine manufacturing industries have advocated
station to legally sell E15. The legislation would
                                                       for a higher blend authorization for engines
also remove retailer legal liability for misfueling,
                                                       produced after a certain date, thereby provid-
provided he is in full compliance with the label-
                                                       ing them with sufficient lead time to change the
ing requirements. Versions of the legislation also
                                                       specifications of their equipment to accommo-
would remove the threat of defective product
                                                       date the additional ethanol. At the end of 2011,
liability.
                                                       no specific proposals had been presented.

If the legislation is enacted into law, the mar-

ket dynamics for E15 could begin to improve.

Given that EPA’s regulations apply to all newly

produced vehicles, the population of potential

consumers is constantly expanding. In addition,

the automobile manufacturers may adjust their

production specifications to specifically accom-
32   The Future of Fuels                                                                                      nacsonline.com

                                                                 RFS % as E15

                       Blending higher volumes of ethanol into motor       Therein lies some of the uncertainty — will the

                       gasoline will be required in the long term. The     RFS remain in effect to achieve full implementa-

                       Reference and CAFE3 projections for gasoline,       tion? Political pressures are building and the

                       E10 and E85 clearly point to a renewable fuels      future is far from clear, but if current regulatory

                       market that falls short of the RFS mandated         conditions prevail, retailers must be prepared to

                       volumes in the next 20-plus years. A percentage     sell fuels containing more than 10% ethanol in

                       of fuel volume blended at E15 or beyond must        the near future.

                       enter the market if the RFS is to be successfully

                       implemented.
nacsonline.com                                                                                            The Future of Fuels   33

BIODIESEL
The projected growth potential for diesel fuel

should carry with it additional marketing op-

portunities for biodiesel, a renewable replace-

ment for traditional diesel fuel. It can be used in

certain alternative engines in a 100% concentra-

tion (referenced as B100), but is most commonly

used in the market as B2 to B5 (2% to 5% bio-

blend). Similar to E10, biodiesel in concentra-

tions below 5% is considered substantially simi-      product produced from recycled oils (such as
lar to diesel fuel. In fact, ASTM considers diesel    kitchen grease). These tax credits, however, ex-         Looking for-
fuel containing a biodiesel component of 5%           pired at the end of 2011 along with the VEETC           ward, EIA proj-
or less to be the same as standard diesel fuel.       (Volumetric Ethanol Excise Tax Credit).
                                                                                                             ects steady but
Consequently, no labeling or other notification
                                                      Regardless, biodiesel will remain a compo-              limited growth
requirements are associated with B5 or lower
                                                      nent of the market, if for no other reason than          for biodiesel.
concentrations. In addition, there are no special
                                                      the federal government mandates it. The RFS
handling requirements for biodiesel concentra-
                                                      mandates an increasing volume of biomass-
tions at this level. Once retailers begin consider-
                                                      based diesel be blended into the market, but
ing concentrations greater than 5%, additional
                                                      caps the mandate at 1 billion gallons in 2012.
equipment and vehicle compatibility issues may
                                                      After 2012, the biodiesel mandate is left to the
become a limiting factor.
                                                      discretion of EPA but cannot fall below 1 billion
Biodiesel has enjoyed strong political support        gallons. The domestic market for biodiesel is
and has benefited from a $1.00-per-gallon             limited, partially due to the limited market for
tax credit for bio-based diesel (such as that         diesel fuel. Consequently, from 2007 to 2010,
produced from soybeans, the most common               the United States exported 25% to 53% of its
feedstock) and a $1.50-per-gallon tax credit for      domestic biodiesel production.

                                      Biodiesel Consumption
34   The Future of Fuels                                                                                         nacsonline.com

                       Biodiesel consumption has increased over the           Looking forward, EIA projects steady but limited

                       past 10 years, growing from 10 million gallons         growth for biodiesel. Although liquid gallons of

                       in 2001 to 222 million in 2010, reaching its           biodiesel will still represent only about 1% of

                       peak in 2007 at 358 million gallons. The market        the liquid transportation energy provided, BTUs

                       experienced difficulties in 2010 when the tax          provided by biodiesel are projected to increase

                       credit expired. In anticipation of a retroactive ap-   525% and 575% by 2035 in the Reference and

                       plication of the credit once renewed, producers        CAFE3 models, respectively. As a percent of the

                       continued to operate and price as if the credit        transportation energy sector, biodiesel is pro-

                       was active. The extended delay in reauthorization      jected to contribute 1.0% and 1.1% in the two

                       of the credit caused several producers to go out       cases. Consequently, its role in the market will

                       of business and, as of 2011, the market had not        remain limited.

                       yet recovered.

                                                              Biodiesel Projections
nacsonline.com                                                                                            The Future of Fuels   35

Non-Liquid Fuels
Much of the recent political attention on energy     in the northeast and other regions, would cre-

policy has focused on alternative fuels and engine   ate very strong regulatory and, by consequence,

technologies. Debates concerning the future of       economic pressures to bring new technologies to

natural gas-powered vehicles, electric vehicles      market. The primary incentive is to reduce the use

and the much anticipated hydrogen fuel cell, have    of petroleum-based products, but the standards

dominated the discussion. However, EIA’s projec-     being applied in California disadvantage fuels

tions indicate that these technologies — even as     such as corn-derived ethanol and strongly incen-

a cohesive group — will likely represent no more     tivize the use of electric vehicles.

than a small niche of the transportation sector.
                                                     Meanwhile, a national public relations campaign

If liquid fuels are projected in 2035 to represent   has teamed up with legislation in Congress to

96.63% and 96.05% of total transportation BTUs       help the nation tap into its vast natural gas re-

in the Reference and CAFE3 cases respectively,       sources to develop a transportation sector market

then the combined contribution of all other fuel     for this clean burning fuel.

types will be less than 4%.
                                                     Such activities are occurring at the same time

That said, projections are uncertain; policies or    researchers are spending billions of dollars to

technology breakthroughs can have a significant      develop better performing, higher capacity batter-

influence on the overall market potential of these   ies for electric vehicles and mobile hydrogen fuel

alternative technologies. For example, implemen-     cells. Technology breakthroughs are possible and,

tation of a low carbon fuel standard (LCFS) in       if commercially viable, could dramatically change

California, and consideration of similar policies    the future of transportation energy. In addition,
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