The Aesthetics of Smelly Art - LARRY SHINER AND YULIA KRISKOVETS - Gwern.net
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LARRY SHINER AND YULIA KRISKOVETS The Aesthetics of Smelly Art Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 The remarkable increase in the number of art- ment about our experience of smell and its associ- works that foreground scents and odors during re- ations. Such works have highly varied aims and cent years suggests the need for an assessment of use markedly different combinations of materi- the aesthetic and artistic possibilities of smell. Be- als, some relying on natural and readily available cause there has been so little olfactory art in the scents, others employing artificial smells either past, it is hardly surprising that this area has been constructed by chemists or by the artists them- largely neglected by philosophical aesthetics.1 This selves. An artist who has made impressive use of essay is intended as a survey of theoretical issues natural scents to create olfactory environments raised by olfactory art and as a defense of its prac- intended to transport the audience into a differ- tice against traditional skepticism about the aes- ent world is the Brazilian fabric sculptor, Ernesto thetic and artistic relevance of scents. Although Neto, who once packed long, diagonal legs of the complexity of some of the individual issues women’s sheer nylon stockings with the scents of would be worthy of an entire article, we have cho- spices such as cloves, cumin, and turmeric as part sen to offer an overview in the hope of attracting of the exhibition Wonderland at the St. Louis Art other philosophers, as well as critics and curators, Museum in 2000. Some of the stockings stretched to consider this fascinating new area for reflection. from floor to ceiling, others simply lay on the As interesting as it would be to explore the aes- floor like sacks of colored powders. These nettings thetic aspects of the everyday experience of smells spread their scents throughout the museum space, or the use of odors in cultural ceremonies such as creating a dreamy atmosphere that varied for each Japanese Kodo or even the use of odors to accom- visitor depending on his or her associations with pany plays and films, we focus on contemporary ol- the odors.3 According to Jim Drobnick, “the en- factory art meant to be presented in galleries, mu- veloping presences” of artworks such as this “stem seums, or as public installations/performances.2 from a holistic viewpoint in which art can provide Because much of this art may be unfamiliar, we a haven for mending the fracture between mind begin with several examples of artworks based on and body.”4 odors. Then we examine some traditional objec- Other artists use scents in a more confronta- tions to smell as a legitimate object of aesthetic tional way, often to illustrate political or social attention, and finally, we discuss the art status of ideas. In the project Actual Odor, the artist An- olfactory artworks, closing with the complex issue gela Ellsworth wore a jersey cocktail dress soaked of whether or in what sense perfume is art. in her own urine for the duration of the open- ing reception for the Token City installation (a subway simulation) by artist Muriel Magenta at i. examples of smelly art the Arizona State University Art Museum (1997). Ellsworth wanted to demonstrate how smell de- Although a number of installation and perfor- stroys any social boundaries existent in a subway, mance works since the 1970s have involved odors as it permeates the space and transcends visual as an ancillary factor, our primary interest is in barriers or experiences. While wearing the smelly artworks that foreground smells and make a state- dress, the artist was fanning herself and spreading The Journal of Aesthetics and Art Criticism 65:3 Summer 2007
274 The Journal of Aesthetics and Art Criticism the odor with a hand fan, one side of which was let- that itself left black traces, on the bare skin show- tered with the word ‘actual’ and the other side with ing through the cutouts. For spectators to smell the the word ‘odor.’ Ellsworth mingled with other mu- perfume, they needed to draw their noses close to seum visitors and for continuous periods of time the “smell zones.” Later in the essay we discuss sat in the projection space of Token City. Most one of his most remarkable inventions, a sort of of the visitors could smell the unpleasant odor, smell piano that emits odors instead of sounds. yet did not associate the nicely dressed woman De Cupere has created an artistic identity that is with the smell, nor could they find the source of a cross between artist and olfactory chemist that the scent. Ellsworth’s work can be grouped with may become a model for other olfactory artists in a number of artists who have created site-specific the future.7 Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 installations involving smells or have taken their Our last example is a work by Helgard Haug, performance into the streets.5 a young performance artist who won a prize in Nobi Shioya’s installation 7S (2003) consisted support of a public art piece at the subway sta- of seven large ceramic bottles suspended from tion Berlin Alexanderplatz, once the social center the ceiling, each containing one of seven scents of East Berlin. Haug commissioned a distilla- created by one of seven of the world’s top per- tion of the scents of Berlin Alexanderplatz and fumers. Each perfumer was asked by Shioya to put it into little souvenir glass vials that were create an olfactory representation of a deadly sin: dispensed in the station during the year 2000. Pride, Envy, Anger, Sloth, Avarice, Gluttony, and The artist collaborated with Karl-Heinz Burk, a Lust. The scents were accompanied by photos rep- professional from the industrial aroma-producing resenting each sin hung on the walls of the gallery, factory H and R in Braunschweig, to produce her with names of the sins in Latin. In addition to creat- U-deur. The perfumer designed the scent based on ing olfactory portraits of the seven deadly sins, the his own perception of the station without chemi- perfumers were asked by Shioya to create “self- cal analysis. U-deur included the smell of bread portraits” composed of scents. Each portrait con- as one of the primary odors (because there was sisted of a black panel saturated with scent and once a bakery stand in the subway) along with the hung on the wall next to a smaller panel with the smells of cleaning agents, oil, and electricity. The list of each perfumer’s most recognized commer- public response to the project was extraordinary. cial mass-market scents. The large “self-portrait” People wrote that the little sniff-bottle brought to panel was also painted with the perfumer’s ini- mind memories and associations with the smells of tials and a web site address where the visitors a divided Berlin, for instance, the “dead” stations could learn more about this particular perfumer’s that West Berlin subway trains went through after career.6 passing the Wall, as well as thoughts about the Stasi One of the most prolific olfactory artists today archive with its items saturated with the body odor is the Belgian, Peter de Cupere, whose scent sculp- of East German criminals and dissidents.8 Other tures, scent installations, perfumes, and olfactory olfactory artists have done installations evoking performances seek to engage audiences through the smell of places, such as Sissel Tolaas’s simula- all the senses, but primarily through scent. Among tion of the odors of Paris, including among other his scent sculptures is Earthcar (2002), a small car things, the scents of dog droppings, ashtrays, and covered with earth and fake green plants, emitting a slaughterhouse.9 the smells of thyme, anis, pine, olive, and grape. In- Many issues are raised by these works. Some are stallations have included Blue Skies (1999) consist- mostly practical, such as the technical and mone- ing of a blue-painted room with a thousand yards tary difficulties of creating olfactory works; prob- of fishnet and dried fish along with synthetic fish lems in finding venues for displaying them; prob- and coconut smells. A work even more focused lems of designing, documenting, and describing on odors was his Black Beauty Smell Happening olfactory projects; problems in preserving them; (1999), which teased gallery visitors with a per- and problems in finding support from traditional fume he called “Black Beauty.” During the exhi- art funding sources. In addition, creating olfac- bition, attractive male and female models dressed tory artwork may require chemical training to en- in black cat suits with cutout patches mingled with able the artists to work with aromatic substances, the audiences. De Cupere sprayed his perfume, including not only creating and storing but also
Shiner and Kriskovets The Aesthetics of Smelly Art 275 mastering such challenges as maintaining the same smell and taste, unlike vision and hearing, are pri- olfactory level throughout an exhibition. Impor- marily sensory and thus make us more aware of tant as these practical issues are, the focus of the our subjective bodily state than of their objects.16 remainder of our article is on two theoretical ques- Hegel, who dismissed smell as concerned only with tions: In what ways are smells suitable objects of what “is in the process of wasting away,” argued aesthetic attention, and given that olfactory works that “smell, taste, and touch have to do with. . . are now an accepted part of the artworld, what are purely sensuous relationships” so that “what is their special characteristics and limitations as se- agreeable for these senses is not the beauty of rious art? This second question will lead to a final art.”17 Such contrasts between the properly “aes- one concerning the art status of the most ancient thetic” senses and the merely “sensuous” senses Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 of olfactory arts, perfume. can still be found from George Santayana to Roger Scruton.18 Although a number of writers on aes- thetics in recent decades have moved beyond the ii. the prejudice against smell traditional hierarchy of the senses, especially by giving touch an important role, and although there As a first step in exploring these issues, we need has been important recent work on gustatory taste, to consider a longstanding philosophical preju- smell has generally been ignored.19 It would seem dice against the so-called lower senses of smell, appropriate, therefore, to begin our discussion of taste, and touch that has often led to the denial the aesthetics of olfactory art by examining some of their suitability for aesthetic reflection. From of the traditional objections to the aesthetic rele- the ancient world into the twentieth century, ma- vance of smell.20 We group the complaints around jority opinion among philosophers has been that three themes: attention, discrimination, and these senses are far beneath vision and hearing judgment. in dignity, intellectual power, and refinement.10 The classic philosophical application of this view iii. smell and aesthetic judgment to the aesthetic realm is Plato’s claim in Hippias Major that “beauty is the pleasant which comes The older objection that odors do not merit our at- through the senses of hearing and sight,” whereas tention because they supposedly appeal primarily the pleasures of the other senses should not be to our “animal” nature seems to have been based called beautiful.11 Aristotle agreed on the superi- in idealist or moralist prejudice. It takes little re- ority of sight and hearing, but also offered a more flection to realize that sight, sound, and touch are extensive and nuanced account of the senses.12 Al- as much involved as smell in such bodily functions though human taste, touch, and smell are sources as eating, drinking, defecating, and sex.21 A more of pleasure, not just of utility, the objects of the serious objection would be that odors are volatile lower senses, for Aristotle, have no connection to and evanescent (Hegel’s “wasting away”) and do moral qualities as do the pleasures of vision and not lend themselves to the kind of concentrated hearing that are involved with the arts of imita- and repeated attention we give visual or auditory tion.13 Over succeeding centuries, the intellectual works. This is true, but only relatively so. No doubt superiority of vision and hearing became a com- we can more easily return to a painting or a musi- monplace. Aquinas, like Plato, applied the hierar- cal performance, especially to their reproductions chy to the question of beauty: “those senses are in other mediums, but the sounds of a live, im- chiefly associated with beauty, which contribute provisatory musical performance also die away, most to our knowledge, viz. sight and hearing when as do many natural phenomena that have tradi- ministering to reason; thus we speak of beautiful tionally drawn aesthetic attention, from storms at sights and beautiful sounds, but not of beautiful sea to bird songs. Moreover, odors do have dura- tastes and smells.”14 The low regard for the aes- tion and can be re-experienced under certain con- thetic potential of smell and taste (touch fared a ditions, and they can even be preserved for later bit better) continued on into modern philosophy.15 examination.22 A related concern is the relatively Kant, who so persuasively articulated the con- low fatigue level for smelling compared with that cept of the aesthetic as a reflective sentiment in of seeing or hearing so that a stimulus must be contrast to mere sensory satisfaction, argued that repeated or intensified or the nose given a rest.
276 The Journal of Aesthetics and Art Criticism This too, however, is a relative matter and an area This line of thinking from Kant and Hegel to Scru- where learning is possible so that it does not sup- ton simply seems wrongheaded. We can see no ba- port a conclusion that smell is aesthetically un- sis in fact for the claim that a person cannot con- available.23 template a lemon odor qua object and compare The objection that odors are not susceptible to it with the odor of a pear rather than simply con- aesthetic discrimination is less about our ability template his or her experience of it. Conversely, to tell one odor from another (there are connois- to take the case of vision, it seems that a person seurs of perfumes, fine wines, and cigars), than may contemplate his or her own subjective visual about the supposed lack of complexity and struc- experience of lemon yellowness while looking at ture in odors. Concern over the discrimination of a Claesz still life, say, rather than attend objec- Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 form seems to be the sort of thing both Aquinas tively to the color lemon yellow within the paint- and Santayana had in mind in rejecting the use ing. Both smell and vision seem capable of en- of “beauty” as a category appropriate to smells gaging the cognitive or “objective” component of and tastes.24 Yet chemists have demonstrated that aesthetic contemplation, just as both can be mar- even the most easily recognizable smells and fra- shaled in a “subjective” or “interested” fashion.27 grances, such as that of a rose, are made up of Although it is true that smell travels to the cortex hundreds of chemical elements, some basic, most via the limbic system and thus operates rapidly and contributing only through slight traces. Naturally, can easily arouse emotionally charged memories even an experienced perfumer cannot distinguish (as did Proust’s madeleine), it obviously does not more than a handful of them, but even a neophyte stop in the limbic system, leaving us with nothing can be taught to distinguish several elements in but a sensuous buzz and altered mood. Moreover, a particular smell, just as one can be taught to as we have just seen in our discussion of aesthetic distinguish fine color nuances in a painting; how- discrimination, smells often have important inter- ever, not only are odors complex, they often have nal relationships as well as a sequential ordering of an identifiable sequence of elements. When a per- their elements, such that they do call on our cogni- fume maker, for example, creates a new fragrance, tive powers, especially if we have learned the rudi- he or she will chose elements of varying volatilities ments of olfactory analysis. Perfumers emphasize so that the smell has a pattern that changes over that the ability to distinguish and analyze scent ele- time. The lack of complexity and structure objec- ments and creatively combine them involves more tion probably gets its initial plausibility from the thought and imagination than it does raw smelling, little training most of us have had in distinguishing and the same is true in evaluating a finished per- and analyzing odors. First-year students studying fume. In judging smells, the mind is often as im- to be perfumers, for example, must work hard to portant as the nose. The much admired French learn to distinguish and name over one hundred perfume creator Edmund Roudnitska wrote, “I do and sixty different odors before going on to learn not create my perfumes with my nose but with my the analysis of structure.25 brain and even if I were to lose my sense of smell Finally, we come to the most frequently ex- I could still invent and compose perfumes.”28 pressed objection, typified by Kant and Hegel, that Another aspect of the concern over whether smells generate a primarily “sensory” or affective smells are a legitimate object of aesthetic judg- response instead of including a dimension of cog- ment derives from the restricted vocabulary we nitive judgment. Roger Scruton makes this tradi- have for describing smells. Unlike colors or tion his own: sounds, we have no independent terms or clas- sification system for odors, but generally name them from their source, the smell of leather, of Visual experience is so essentially cognitive, so “opened fish, of lilacs, and so forth. As Alfred Gell has put out,” as it were, on to the objective world, that our at- it, given the attachment of smells to objects, “the tention passes through and seizes on its object to the restricted language of smells” is located “some- exclusion of all impression of sense. . . . Vision and hear- where between the stimulus and the sign.”29 The ing, unlike taste and smell, may sometimes be forms of paucity of terms and their ambiguous semiotic sta- objective contemplation. In tasting and smelling I con- tus could be considered evidence that smells lack template not the object but the experience derived from the settled identity requisite to support critical de- it.26 scription and analysis of the kind typical for arts
Shiner and Kriskovets The Aesthetics of Smelly Art 277 such as painting or music. Here again, some of sented, generating an effect that was inescapable the force of the objection derives from the lack and unexpected. In doing so, olfactory works of of experience most people have had in describing this kind break the neutral, odorless, “white cube” and classifying odors. Nevertheless, as Frank Sib- paradigm of the modernist museum and gallery ley has shown, when we examine the vocabulary space and offer one more challenge to the old ideal for smell more carefully, it is not as limited as one of a “distanced” aesthetic appreciation.35 might at first think, and our resort to metaphori- cal language also frequently occurs with colors or sounds.30 Of course, perfumers have not only man- iv. the art status of olfactory works aged to find ways of describing hundreds of com- Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 plex smells but have also developed a variety of Our concern in this section is less with whether one rough, but workable, classifications, as have psy- can classify olfactory works as “art” (they have chologists and chemists studying olfaction.31 No already been accepted in mainstream museums doubt the lack of a settled system of classification and galleries) than with understanding their na- and an independent nomenclature is a serious lim- ture and limitations as artworks. Of course, most itation on critical discussion, but the fact that the of the olfactory art we described at the beginning vocabulary for discussing smells is more restricted of this article were actually multimedia works. For than that for colors or sounds does not mean that example, Angela Ellsworth, who created Actual smells cannot support aesthetic analysis, only that Odor, does not consider herself primarily an ol- articulating their significant features will be more factory artist, and her smell performance was only difficult. one part of a larger installation. Ernesto Neto’s Although the previous paragraphs have chal- Wonderland installation was partly fabric sculp- lenged several types of objections to the aesthetic ture, partly olfactory. Nobi Shioya’s installation relevance of smell, we must acknowledge that 7S involved not only scents, but also photographs there remain aesthetically relevant limitations as and informational wall panels. Peter De Cupere’s well. We have already mentioned the problems of Black Beauty Smell Happening involved actors volatility and repetition, the lower fatigue thresh- wearing black cat suits. Thus, even though the old, and the lack of a settled classification system. olfactory element may be crucial to such works, Moreover, even if odors are formally more com- they could easily be assimilated to any concept plex than was once believed, studies have shown of art that would legitimate multimedia, installa- that they provide less information than vision or tion, or performance art, whether the approach hearing on such things as direction and inten- is formalist, expressionist, intentional, or institu- sity.32 And smells do quickly arouse strong asso- tional, and certainly these works could fall under ciative emotional responses connected to mem- cognitive views of art like Nelson Goodman’s or ories, which makes them suspect to more cogni- fit Arthur C. Danto’s definition that emphasizes tively oriented aesthetic theorists.33 Finally, there making a statement and self-referentially embody- is the fact that smell and taste are “contact” senses ing it within the context of an historical artworld.36 whose receptors must be touched by molecules But what of those artworks that rely almost emitted by some object and for that reason are in- solely on smell, such as Haug’s vials of U-deur? Or deed physically intimate, whereas vision and hear- what if an odor or series of odors was pumped into ing are “distance” senses and to that extent more an empty room from hidden vents so that there was easily fit traditional ideas of the aesthetic.34 Yet no visible container or support? In cases such as some of these limitations are precisely what have these a skeptic about olfactory art could not say made odors an attractive medium for many artists, that the form or meaning was due to the visual or especially those working in the area of installa- auditory aspect, as could be said of some multi- tion and performance. By exploiting the effects of media works involving smell. Some of the tradi- the volatility, enveloping presence, and affective tional criteria that have been used to understand charge of odors, audiences are given a particularly and evaluate works of art such as artifactuality, intense and suggestive experience. The odors of unity, complexity, balance, for example, might ap- Neto’s spice-filled nettings or of Ellsworth’s urine- pear to create special problems for more or less soaked cocktail dress invaded every corner of the “pure” olfactory art.37 With regard to artifactual- museum or gallery spaces in which they were pre- ity, concerns about evanescence resurface, often
278 The Journal of Aesthetics and Art Criticism expanded to note that smells lack “boundaries” sists of twenty-seven large keys arranged in three and tend to drift and mix with neighboring works. layers. Each key emits a different odor from the The “lack of boundary” concern, however, would pipes at the back of the keyboard, and the air- seem to apply to many conceptual and environ- power adjustment partly controls intensity. The mental artworks that also lack the kind of definite scent composer creates a digital score based on a borders provided by picture frames, book covers, time line and hence can repeat the same fragrance and symphony codas. Moreover, just as the volatil- combination in subsequent performances. De Cu- ity and pervasiveness of odors have appealed to pere’s first piece for the Olfactiano, “Scentsonata artists seeking a more intense audience involve- for Brussels,” was performed nightly during Brus- ment, so the impermanence and lack of bound- sels’ ten-day Cordoba arts festival in 2004, “mix- Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 aries of olfactory works appeals to installation ing in harmony the different monoscents symbol- and performance artists who want to break with izing the unique harmony between cultures and traditional expectations about boundedness and religions in the city of Cordoba around the year permanence.38 1000.”41 Obviously, De Cupere’s calling his com- A more serious difficulty facing artworks in position a “sonata” does not raise it to the same which odors are a dominant factor is an exten- level of complexity and multidimensional effect as sion of the problem that the realm of odors lacks a classical piano sonata, but he has taken a first step the kind of systematically ordered elements that toward what might become the olfactory equiva- allows artists to form complex works from the set lent of small scale musical compositions. Perhaps of colors or musical tones. D. W. Prall ruled out little will come of it because of such hurdles as the possibility of artworks made from smells on spreading odors evenly through a hall or training the grounds that smells are incapable of “sustain- audiences to distinguish smells and their combina- ing structural relations to one another, relations tions and so forth, but his initial experiment sug- of contrast, balance, rhythmic sequence, form in gests that the development of new technologies general.”39 Monroe Beardsley objected that there in the hands of creative individuals is likely to af- is “not enough order” in tastes and smells “to ford greater possibilities for olfactory works than construct objects with balance, climax, develop- many philosophers and critics have previously ment, or pattern,” which is why there have been imagined. no “taste-symphonies and smell-sonatas.”40 Yet Despite De Cupere’s achievement, there re- we have seen that even individual natural odors mains a final concern about olfactory works, a have some pattern or structure and that many ar- worry we can better understand if we have yet an- tificial odors are deliberately designed to develop other example of relatively pure olfactory art be- through a sequenced volatility. Perfume creators, fore us. Although most olfactory artists work with moreover, are consciously concerned with balance natural odors, the invention of the gas chromato- and harmony among elements (called “accords”) graph and mass spectrometer (GC/MS), which to- and seek a kind of “climax” through their volatil- gether can chart the hundreds of chemical compo- ity sequencing, in which they employ a “top note,” nents of any odor, has meant that artists can either that will be the first to be smelled and to evapo- use the GC/MS themselves or hire a perfumer or rate, a “middle note,” and the slower, lingering chemist to analyze and reproduce or reshape an “base note.” If single scents created by perfumers existing smell in concentrate. One artist who has or by artists such as Haug can manifest internal taken the latter route is Clara Ursitti, whose elec- structure, more complex olfactory artworks us- tronically dispensed Eau Claire was based on her ing several odors can obviously manifest more own body odor and was released when gallery vis- complex patterns, such as Neto’s arrangement of itors closed the door of a special booth contain- spice-filled stockings or Shioba’s series of perfume ing it.42 In another work, Bill, the reconstituted “sins.” These works perhaps lack the intricacy of scent was dispensed from a small burner in the great novels or the power of some paintings, but center of an empty room. The lack of ancillary they do exhibit, on a smaller scale, characteristics media make these two works more or less “pure” of contrast, balance, and form. Moreover, Peter olfactory art, but like most installations and per- De Cupere has actually produced a “smell sonata” formances, or even painting and sculpture these using a sort of olfactory piano or organ of his own days, Ursitti’s works were accompanied by an invention. The “Olfactiano,” as he calls it, con- “artist’s statement” that explained her interest in
Shiner and Kriskovets The Aesthetics of Smelly Art 279 exploring people’s reactions to scents, and noting, use smells in organizing their cosmological beliefs in the case of Eau Claire, that the scent was vagi- and social structure, suggests that odors have a nal, and in the case of Bill, that it was sperm (one greater potential for signification than has been should add that Bill was first presented during realized so far in our culture and that artists may the Bill Clinton–Monica Lewinsky affair). Thus, contribute to expanding the role of smell.47 both these works required the artist’s statement Because serious experiments with olfactory art in order to be understood and interpreted. With- are so new, it is not surprising that most of them in- out the artist’s statement, many gallery visitors clude other media or offer verbal clues to engage may not have been able to identify even the type their audience intellectually. This is a limitation, al- of smells offered and mistaken it for a weird though perhaps no greater than the need for notes Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 perfume.43 to appreciate nineteenth-century program music Examples such as Eau Claire and Bill thus raise fully or the need to read an accompanying artist’s perhaps the most serious problem for “pure” smell statement in order to understand fully many instal- artworks: can they represent or express ideas or lation and performance works today. Over time, feelings, and can they embody meanings? Even both artists and audiences should become more Frank Sibley, who rejected most of the traditional adept at both identifying smells and at interpreting criticisms of odors as aesthetic objects, drew the their patterns and associations. One can imagine line at using them for artistic expression, writing an improved “olfactiano” that could play a kind of that perfumes (apparently the only olfactory art olfactory “program music,” for which the audience he considered) and flavors “are necessarily lim- is given a written program or poetic “score” to fol- ited: unlike the major arts, they have no expres- low in helping them with identifying and associat- sive connections with emotions, love or hate, grief, ing scents, or one can imagine a future olfactory joy, terror, suffering, yearning, pity or sorrow.”44 artist of genius constructing an elaborate installa- But such limitations as evanescence, the paucity tion over a series of rooms that not only presents a of descriptive terms, or the public’s lack of ex- chain of complex odors, but also connects them in perience in discriminating odors do not merit a a program of associations that makes a significant flat-out conclusion that odors cannot bear mean- social statement. Given the existence of museums ings or express feelings. With respect to the re- such as Mass MoCA, dedicated to preserving in- lated area of gustatory taste, for example, Carolyn stallations, such a “masterpiece” of olfactory art Korsmeyer has made the case for the expressive could even be made available for future genera- and symbolic use of foods by showing that many tions to experience and reflect on. foods or their combinations in meals, from chicken One of the greatest problems for olfactory soup to Thanksgiving dinner, are the bearers of artists, of course, is that smell art has so little his- both emotional and symbolic meanings.45 Simi- tory compared with the arts we associate with vi- larly, in the case of smells, there are associations sion and hearing, but if olfactory art lacks that of comfort with the aroma of morning coffee and advantage, it also lacks that burden, which is no symbolic associations with the odors of incense in doubt another reason some artists find it an excit- temples or churches. In fact, a little reflection can ing medium; however, there is one kind of olfac- turn up many common cultural associations with tory art that does have a long history, the art of per- particular smells that could be exploited expres- fume. Perfume has kept cropping up throughout sively and symbolically, whether the smell of lilacs, our discussion, whether to illustrate points about of vinegar, of sea air, of gasoline, of burning leaves the complexity or cognitive nature of smells or as in fall, not to mention many artificial scents that a component of olfactory artworks, like the seven have become familiar, from Johnson’s Baby Pow- sins commissioned by Shioya for 7S or De Cu- der to Coco Puffs.46 Clearly, links of these kinds pere’s Black Beauty perfume or the perfume-like were exploited in Helgard Haug’s little vial of U- scents of Haug’s U-deur and Ursitti’s Eau Claire. deur that used a combination of scents such as Although perfume has traditionally not been in- oil, electricity, and baking bread to evoke signifi- cluded among the higher arts (despite the claims cant memories and associations with an important of some modern perfumers), these recent uses of place in Berlin history. Moreover, the fact that an- perfumes and perfume-like scents in olfactory art- thropologists have come across cultures that not works raise some interesting questions about the only have extensive smell classifications, but also art status of commercial perfume.
280 The Journal of Aesthetics and Art Criticism v. what sort of art perfume? commercial perfume with an apparently identical scent created by/for a conceptual or installation Although morally condemned for its sensuality artist may clarify some issues about the art status by Plato and the Church Fathers and often de- of both. Suppose someone such as Clara Ursitti, rided in the modern period for its erotic and com- finally bored with sticking the scents of vaginas mercial associations, perfume is one of the old- or sperm under our noses, decides to go against est arts and was held in high esteem in ancient artworld fashion and had a perfumer distill a com- cultures, especially in Rome, where men were as posite of her favorite garden flowers, with appro- likely to wear fragrances as women.48 Many per- priate top, middle, and base notes, enriched with fumers view their work not simply as “an art,” but other trace elements for assuring proper accords. Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 as “art proper.” They speak of themselves as com- The perfumer comes up with seven or eight vari- posers, stress that perfumes are a creation of the ations, and Claire, as we will call her, chooses the intellect and imagination, and point to the com- fifth one. Claire places this distillation in a hand- plexity of their compositions, with their “accords” somely shaped glass bottle purchased from a per- and their “top,” “middle,” and “base” notes. To fume supply house, pastes a label on the front, and be able to create a great fragrance requires that exhibits it as Claire No. 5 in an art gallery where a perfumer undergo years of preparatory study visitors are invited to open and sniff. Her artist’s and experimentation, and in the past, a single per- statement speaks of the need to recover a sense of fume could take not just months but years to com- pleasure in an artworld too fixated on sexual pol- plete. This applies especially to the great indepen- itics, citing a recent book by Christopher Butler.53 dent creators such as Edmond Roudnitska who Even if such a work as Claire No. 5 were dismissed wrote a passionately argued book on perfume as by critics as retrograde, it is unlikely they would art in the 1970s.49 But as many of these indepen- deny that it falls into the category of fine art at all. dent composers and family firms have disappeared Now suppose that the exhibition Claire No. 5 and been replaced by corporate subsidiaries, the is a hit; word of mouth spreads, and people are pressure on perfume creators to come up with new clamoring to buy her work of art. Claire sees an scents at an ever quickening pace has changed the opportunity, has a hundred bottles filled, sells all character of the profession. As one respected per- of them over the Internet, and considers doing fumer says of a field increasingly driven by market- more.54 Are these subsequent bottles also works ing and the bottom line, “This is craft, not art.”50 of art? If we say “no” because they are not expe- If we were to accept the traditional division of fine rienced in the context of the gallery, would we be art from craft based on the autonomy versus util- able to say “yes” if each came wrapped in a copy ity criterion, perfume would inevitably be classed of the original artist’s statement? I do not see how with the crafts or applied arts. It is part of the fash- we can claim that only the first instance can be a ion industry and, like fashion design, its practical work of art unless we are prepared to deny that and commercial aims conventionally disqualify it only one of the two versions of Virgin of the Rocks as fine art, although that has not prevented muse- that Leonardo painted can be a work of art or ums like the Montreal Museum of Fine Arts from that only the first print of Rembrandt’s etching, devoting an exhibition to Pierre Cardin designs or Return of the Prodigal Son, can be a work of art. the Guggenheim from featuring Giorgio Armani. Of course, there are other ways Claire might fur- Certainly, perfume’s creative aspect means that it ther guarantee the subsequent bottles’ art status, at least deserves a place in applied art museums such as numbering and signing each label and set- or museum departments of design and decorative ting some upper limit. Notice that Claire herself, art.51 who did not produce the original scent, but sim- Yet, we should not be so quick to apply the con- ply suggested a source and then chose one of the ventional art versus craft division to perfume or fragrances she had commissioned, may eventually put it with design and the decorative arts without be far removed from the making, marketing, and a closer look. Our analysis will follow the exam- distribution of the instances, but no more so than ple of Arthur C. Danto, who has encouraged us to some graphic or conceptual artists.55 think through the implications of two outwardly We can easily imagine one more twist to our identical objects, one of which is accepted as a story of Claire No. 5. Claire has done well from work of art and the other not.52 A comparison of a the few hundred instances of her scent sold over
Shiner and Kriskovets The Aesthetics of Smelly Art 281 the Internet, but when a major cosmetics firm urinal, Fountain, an artist need not make anything, approaches her with a proposal to buy exclusive only choose something. In that sense, Coco Chanel rights to Claire No. 5, she decides to take the could be said to be the artist who created Chanel money and focus on a new smell project. The bot- No. 5, but did Coco Chanel choose scent number tles of Claire No. 5 produced by the cosmetic com- five as a work of art? Was she making a statement pany use the identical container and label, each in the context of the artworld of her time?58 Here, with her printed signature and each accompanied the answer is likely no. She seems to have chosen it by her original artist’s statement (the marketing simply because she wanted to sell a perfume along department saw this as a competitive edge). Are with her fashion creations.59 these subsequent bottles of Claire No. 5 art? If If Coco Chanel was not making an artistic state- Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 we are inclined to say “no,” why? Surely it can- ment with the introduction of Chanel No. 5 in 1920, not be because her signature is now printed rather we can easily imagine an art museum in our time than personally applied. What more certain sign creating an exhibition honoring her design work of “craft” could there be than trumpeting “hand and lining up five bottles of Chanel No. 5 on a table made,” “personally signed by the artist,” and so for visitors to sniff.60 Would these five bottles be forth? The issue, rather, turns on the meaning of “art”? They might be art according to some crude ‘artist’s statement.’ Although the bottles sold by institutional definition, although even the act of the cosmetic company include a copy of the iden- declaring these five a work of art would not nec- tical words, they do not “make a statement,” as essarily render any other bottles of Chanel No. 5 both the original bottle and Claire’s subsequent art; however, suppose our artist, Claire, had her- instances did. The original “statement” and its sub- self included a bottle of Chanel No. 5 in her orig- sequent instances issued by Claire were acts, not inal exhibition along with Claire No. 5 and had just sequences of words; the “statement” was em- remarked in her artist’s statement that the scents bodied in the work and would have been “made” were surprisingly similar and that it was high time whether there was a printed articulation of it or the creation of perfume got a little respect in the not. Even the subsequent one hundred or one artworld. That would still not have made even that thousand instances issued by Claire herself contin- particular bottle of Chanel No. 5, in and of itself, a ued to “make a statement,” repetitive and boring work of art, but only an element in a larger work. as it might be.56 The cosmetics company, on the Of course, Claire’s placing a bottle of Chanel No. other hand, cannot “make” an artistic statement. 5 beside Claire No. 5 in her original work would It can only produce a perfume named Claire No. 5 have meant the bottle of Claire No. 5 would also that happens to include a reproduction of Claire’s cease to be an artwork in and of itself and become words. only an element in a larger work.61 Perhaps, however, we should not leave the is- What conclusion about the art status of com- sue of perfume as art without taking a brief look mercial perfumes is suggested by our comparison at an actual commercial perfume. In fact, we have of Claire No. 5 and Chanel No. 5? We have ar- based our thought experiment on the process Coco gued that the second or hundredth or thousandth Chanel used to create the famous Chanel No. 5. editions of Claire No. 5 are still works of art. Fol- Already a well-known fashion designer in 1920, lowing Danto, we could say that they continue to Chanel asked the perfumer Ernest Beaux to create make a statement in an artworld context and to a scent for her to market. Beaux came up with eight embody it in a way that calls attention to the mode or ten fragrances, and she chose number five.57 Is a of embodiment, but Chanel No. 5, despite surface bottle of Chanel No. 5 art? Some perfumers think similarities, does not belong to the category of art so and consider it one of the masterpieces in the proper. Whereas Claire No. 5 was an artist’s state- history of perfume. If so, who is the artist, Beaux ment about what counts as cutting edge art using or Coco Chanel? From the point of view of de- the medium of a perfume to embody her state- sign, Ernest Beaux is clearly the designer–creator ment, Chanel No. 5 is simply a commercial prod- of the prototype of Chanel No. 5, but Beaux did uct, although meant to provide aesthetic pleasure not himself single out the fifth scent and name it to those who wear it and those who smell it. If it Chanel No. 5. Hence, the fifth scent was simply one makes a statement at all, it is something like “wear of several possibilities until Coco Chanel chose me and become more attractive” or “show your it, but as Marcel Duchamp said of the celebrated good taste in perfume by wearing the best.” That
282 The Journal of Aesthetics and Art Criticism our imaginary artist, Claire, made many instances face difficulties, partly because of the limitations of her perfume as artworks and sold them in a of olfactory vocabulary and the absence of a his- rather commercial fashion does not remove them torical tradition, but also due to the fact that most from the category of art, even if we might consider art critics, like the public, have little experience of her commercialism bad art manners. Conversely, specifically olfactory art. As a result, many criti- Ernest Beau’s and Coco Chanel’s Chanel No. 5, al- cal reviews of multimedia projects involving smells though not a work of art in the way that Claire No. often focus on the visual aspects, providing only 5 is art, does not fall entirely outside the larger minimal accounts of the olfactory elements, but realm of the arts, but surely belongs among the as Helen Keller remarked long ago, “The sensa- classics of modern design alongside Sikorsky’s he- tions of smell which cheer, inform, and broaden Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 licopter and Breuer’s chair.62 my life are not less pleasant merely because some critic who treads the wide pathways of the eye has not cultivated his olfactive sense.”63 In addition vi. conclusion to critics cultivating their olfactive sense, they will need to know the theory and technique of olfac- Even if one accepts the aesthetic legitimacy and tory art just as they have needed to know the his- the serious art status of more or less “pure” olfac- tory and theory of arts addressed to the eye and tory works such as Haug’s U-deur, Ursitti’s Bill, ear. or De Cupere’s “Scentsonata” and grants the in- Our survey of the aesthetic issues surrounding clusion of perfumes such as Chanel No. 5 among the sense of smell and the olfactory arts has aimed the classics of modern design, there are two ma- at opening these topics to greater philosophical jor practical problems facing the expansion of all and critical exploration. Of course, one way to an- smell arts, whether pure or mixed media, one re- swer the rejection of both the aesthetic and artistic lated to the problem of exhibition, the other to the possibilities of smell would simply be to point to problem of criticism. Because of the intrusiveness the fact that olfactory works are now accepted by of odors, galleries and museums that have focused many art institutions. Rather than adopting an in- on visual art may be reluctant to make the phys- stitutional solution, we have tried to provide a the- ical changes needed to accommodate olfactory oretical basis for that acceptance by beginning to works. Some of this reluctance is understandable. answer arguments against the aesthetic and artis- Ellsworth’s Actual Odor, for example, left traces tic standing of smell. First, we showed that the tra- of an unpleasant urine smell in the gallery for days, ditional depreciation of the aesthetic capacity of causing numerous complaints. Even less repellant smell was based on exaggerated or erroneous intu- odors, such as those produced by Neto’s spice- itions about evanescence, simplicity, and the sup- filled nettings, will pervade a large area of the mu- posedly purely sensuous, noncognitive character seum where they are shown, forcing their pres- of scents. Of course, each of these issues is wor- ence on visitors in a way that most visual works do thy of a more detailed philosophical inquiry than not. On the other hand, if odors can lead to prob- we could give in a survey, as are the more specific lems of intrusiveness and lingering, they can also topics we set aside at the beginning of our essay, present curators with serious problems in dealing for example the aesthetics of smells in everyday with volatility and evanescence. With respect to life, in ceremonies such as Kodo, or in theater and evanescence, curators face a difficulty even greater film.64 than that of dealing with environmental works of Second, we looked at the nature and limita- artists such as Andy Goldsworthy that can at least tions of olfactory artworks, noting that a number of be documented with photographs, drawings, maps, twentieth-century philosophers have claimed that and other similar objects. Yet, just as the “aggres- odors could not provide the complex form and siveness” and “ephemerality” of odors is not sim- expressiveness we consider essential to the ma- ply a problem but also an opportunity for artists, jor arts. In reply to these arguments, we examined so it is an opportunity for museums and galleries examples of more or less “pure” olfactory works to find ways of exhibiting works that engage their in order to buffer the claim that it is only the vi- audiences differently and more intensely. sual or auditory aspects of multimedia smell works If galleries and museums often face unique that are the bearers of meaning. We showed that problems in exhibiting olfactory art, art critics also although olfactory works currently have a greater
Shiner and Kriskovets The Aesthetics of Smelly Art 283 need to rely on written programs or statements (Cornell University Press, 1999) is also useful in thinking than works in traditional media, the need is one of about the aesthetics of smell because much of what she has to say about gustatory taste and the issue of food as art is degree not of kind and is also based in part on the relevant to olfactory art and perfumes. unfamiliarity of olfactory art. Finally, with respect 2. For the aesthetic issues surrounding the everyday ex- to the oldest olfactory art, perfume, we tried to perience of smell, there is Brady, “Sniffing and Savoring.” locate the line between scents that belong to the On the aesthetics of Kodo, which involves the ritual passing category of high art and those that belong to the around of incense, see Yoko Iwasaki, “Art and the Sense of Smell: The Traditional Japanese Art of Scents (ko),” Aesthet- category of the design arts.65 ics 11 (2004): 62–67; and Aileen Gatten, “A Wisp of Smoke: The relative newness of most olfactory art Scent and Character in The Tale of Genji,” in Jim Drobnick, means that smell works are bound to seem rather ed., The Smell Culture Reader (Oxford: Berg, 2006), pp. 331– Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 elementary when set beside the great historical 341. For a good overview of the use of odors in the theater see Sally Banes, “Olfactory Performances,” The Drama Re- achievements of music and painting. Nevertheless, view 45 (2001): 68–76, especially p. 73. On the attempts to although olfactory art is still in its infancy, it has use odors to accompany films and computer messages, see already produced works of moderate complexity Mark W. D. Paterson, “Digital Scratch and Virtual Sniff: and expressiveness. In the past, many philosophers Simulating Scents,” in The Smell Culture Reader, pp. 358– believed that they could clearly discern the outer 370. At the beginning of the twentieth century, some Futur- ists and Surrealists talked of using smell in artwork, but as limits of what was aesthetically and artistically pos- Constance Classen points out, few actual works were ever sible with smell. Today, such speculation seems less produced; see her The Color of Angels: Cosmology, Gender fruitful than exploring what olfactory artists have and the Aesthetic Imagination (New York: Routledge, 1998), achieved and are achieving. pp. 110–128. 3. One can see photos of Neto’s installation and read an interview with him in Rochelle Steiner, Wonderland (St. LARRY SHINER Louis: St. Louis Art Museum, 2000), pp. 84–89. See also the Department of Philosophy review by Jan Garden Castro, “‘Wonderland’: St. Louis Art University of Illinois at Springfield Museum,” Sculpture 20 (2001): 56–57. 4. Jim Drobnick, “Reveries, Assaults and Evaporating Springfield, IL 62703 Presences,” p. 15. The example Drobnick gives is Gretchen Fausts’s moss and velvet cabinet Sachet: Luxury (1989) that internet: lshin1@uis.edu used fragrance to create an atmosphere of comfort and reassurance. 5. For a description and photos of Actual Odor, YULIA KRISKOVETS see the Arizona State University Art Museum web- Classika-Synetic Theatre site at http://asuartmuseum.asu.edu/disfunctional/r19.htm. Arlington, VA 22206 A much earlier conceptual work, Adrian Piper’s politically charged Catalysis (1970–1971), involved walking in the street wearing clothes soaked in vinegar, eggs, milk, and cod-liver internet: kriskovets@mail.ru oil in order to appear in “deliberately confrontational out- cast states”; Drobnick, “Reveries, Assaults and Evaporating Presences,” p. 18. A more recent political work, Rise (2001), 1. Apart from the occasional use of odors to accom- by Michael Rakowitz, commented on New York real estate pany theater productions, smells only began to turn up in speculation and gentrification by rigging a ventilation duct installation and performance art with some frequency in the 125 feet upward to bring the smell of an adjacent Chinese 1970s. See Jim Drobnick’s key essay surveying recent ol- bakery into an exhibition held in a building that had just factory art and issues in its criticism, “Reveries, Assaults evicted its Chinese residents and shops; see Jim Drobnick, and Evaporating Presences: Olfactory Dimensions in Con- “Eating Nothing: Cooking Aromas in Art and Culture,” in temporary Art,” Parachute 89 (1998): 10–19. The most care- The Smell Culture Reader, pp. 349–350. ful philosophical analysis of the issue of smell and its aes- 6. Koan-Jeff Baysa, “Cleveland Calling,” NY Arts Mag- thetic significance is found in Frank Sibley’s essay, “Tastes, azine 8, no. 3 (2003). Also see Amy Bracken Sparks, “Scents Smells, and Aesthetics,” published in his posthumous Ap- and Sensibility: The Seven Deadly Sins bottled at CSU proach to Aesthetics: Collected Papers on Philosophical Aes- Gallery,” Angle: A Journal of Arts + Culture (2003), available thetics (Oxford: Clarendon Press, 2001), pp. 207–255. Unfor- online only, at www.csuohio.edu/art/gallery/2003.htm. tunately, Sibley does not discuss actual olfactory works of 7. De Cupere has documented his works on his the kind we take as our subject. A brief but excellent re- web site www.peterdecupere.com. For a video image of cent treatment of the aesthetics of everyday smells can be Black Beauty Smell Happening, see www.smartproject found in Emily Brady, “Sniffing and Savoring: The Aesthet- space.net/works/181.xml. A review of several of his olfactory ics of Smells and Tastes,” in Andrew Light and Jonathan works by Jos Van den Bergh appeared under the title “PE- M. Smith, eds. The Aesthetics of Everyday Life (Columbia TER DE CUPERE. (Van Laere Contemporary Art, New University Press, 2005), pp. 177–193. Much of Carolyn York City, New York,” Artforum International 38 (1999): Korsmeyer’s Making Sense of Taste: Food and Philosophy 152–153.
284 The Journal of Aesthetics and Art Criticism 8. Margaret Morse, “Burnt Offerings (Incense): Body 16. Immanuel Kant, Anthropology from a Pragmatic Odors and the Olfactory Arts in Digital Culture,” confer- Point of View (Carbondale: Southern Illinois University ence paper, 2000. We are grateful to Margaret Morse for Press, 1978), pp. 41–46. sending a copy of her full paper. A briefer version is available 17. G. W. F. Hegel, Aesthetics: Lectures on Fine Art, Vol. at http://www.thing.net/∼jmarketo/textsby/incense.shtml. I (Oxford: Clarendon, 1975), quotes from pp. 39, 138, re- 9. The Paris simulation was installed at the Fondation spectively. It is perhaps no accident that Kant and Hegel Cartier in 2003. Tolaas has created an archive of thousands were writing during a period historians have described as of pungent smells and has a special interest in body odor, the beginning of the “de-oderization” of Western society in although she has also simulated the smell of money and the name of hygiene; see Alain Corbin, The Foul and the has a commercial client list that includes Volvo and Ikea, Fragrant: Odor and the French Social Imagination (Harvard for whom she created “Swedish” smells; see Susie Rushton, University Press, 1986). Moreover, smell’s low cognitive sta- “The Sweat Hog,” The New York Times Magazine, Sunday, tus came to be reinforced by its low social status because Downloaded from https://academic.oup.com/jaac/article/65/3/273/5957667 by guest on 06 February 2021 August 27, 2006, 150–152. hygienic de-oderization and perfuming were primarily avail- 10. For an excellent discussion of the hierarchy of able to the middle and upper classes. As Max Horkheimer the senses with an emphasis on Plato and Aristotle, see and T.W. Adorno noted, “Smell is a sign of lower social Korsmeyer’s chapter on the hierarchy of the senses in her strata, lesser races, and base animals”; Dialectic of Enlight- Making Sense of Taste, pp. 11–37. enment (New York: Continuum, 1987), p. 184. 11. Plato, The Dialogues of Plato, Vol. I, (Oxford: 18. George Santayana, The Sense of Beauty (New York: Clarendon, 1953), pp. 586–587 [Hippias Major, 298a and Random House, 1955 [1896]), pp. 68–69. Edward Bullough, 298d]. “Psychical Distance as a Factor in Art and an Aesthetic Prin- 12. Aristotle, The Basic Works of Aristotle (New York: ciple,” in Art and Its Significance, ed. Stephen David Ross Random House, 1941), pp. 573–575 [De Anima 421a6– (SUNY Press, 1994), p. 465. Roger Scruton, The Aesthetics 422a8]. Aristotle, Parva Naturalia (Oxford: Clarendon Press, of Architecture (Princeton University Press, 1979), p. 114. 1955), p. 210 [De Sensu 443b.26]. For a recent general dis- 19. On the topic of touch see, for example, David Ap- cussion see Thomas K. Johansen, “Aristotle on the Sense of pelbaum, The Interpenetrating Reality: Bringing the Body Smell,” Phronesis 41 (1996): 1–19. to Touch (New York: Peter Lang, 1988); Stephen David 13. Aristotle, Nicomachean Ethics (Indianapolis: Hack- Ross, The Gift of Touch: Embodying the Good (SUNY ett Publishing, 1985), pp. 80–81, 279. [Ethica Nicomachea, Press, 1998); Jean-Luc Nancy, The Muses (Stanford Univer- 1118a10–118b1 and 1176a1 ff]. See also David Summers, The sity Press, 1996); and Jacques Derrida, On Touching—Jean- Judgment of Sense: Renaissance Naturalism and the Rise of Luc Nancy (Stanford University Press, 2005). On gustatory Aesthetics (Cambridge University Press, 1987), pp. 59–60, taste, there is Korsmeyer’s Making Sense of Taste, mentioned and Korsmeyer, Making Sense of Taste, pp. 18–24. previously here, and Elizabeth Telfer, Food for Thought: 14. Donald McQueen, “Aquinas on the Aesthetic Rel- Philosophy and Food (London: Routledge, 1996). The ex- evance of Tastes and Smells,” The British Journal of Aesthet- ception to the general neglect of smell in philosophy are the ics 33 (1993): 346–357, quote from p. 349. See also, Umberto essays by Frank Sibley, “Tastes, Smells, and Aesthetics,” and Eco, The Aesthetics of Thomas Aquinas (Harvard University Emily Brady, “Sniffing and Savoring”; see note 1. Press, 1988), pp. 57–58. 20. There is a detailed critique of objections to smell as 15. There are, of course, differences throughout the tra- an appropriate aesthetic object in Sibley, “Tastes, Smells, and dition on how far the lower senses are from the higher, Aesthetics,” and relevant discussions in Korsmeyer’s Mak- why they are lower, and on the ranking among the lower ing Sense of Taste, chapters 1 and 2. Other useful critiques of senses. Sometimes smell is in the middle above taste and traditional objections include the pages on smell and taste touch (Aquinas) and sometimes on the bottom (Kant). Al- in D. W. Prall, Aesthetic Judgment (New York: Thomas Y. though John Baillie declared that taste and smell have noth- Crowell, 1929), pp. 60–68, and the articles by Harold Os- ing to do with the sublime, Edmund Burke gave them at borne, “Odors and Appreciation,” The British Journal of least a minor role, a description of “intolerable stenches” Aesthetics 17 (1977): 37–48, and John Harris, “Oral and Ol- might produce a sublime effect. Edmund Burke, A Philo- factory Art,” The Journal of Aesthetic Education 13 (1979): sophical Enquiry into the Origin of our Ideas of the Sub- 5–15. lime and Beautiful (University of Notre Dame Press, 1968), 21. Brady, “Sniffing and Savoring,” p. 180. A typical pp. liv and 85. Condillac endowed his famous statue with example of the moralist view is Santayana’s claim that “the smell first because it “seems to contribute the least to pleasures we call physical and regard as law. . . are those the operations of the human mind,” but he then showed which call attention to some part of our own body. . . . There how smell, like each of the other senses, can lead his is here, then, a very marked distinction between physical statue to all the higher operations; see Étienne Bonnot and aesthetic pleasure”; Santayana, The Sense of Beauty, de Condillac, Traité des sensations (Paris: Fayard, 1984), p. p. 39. 11. Herder gave a significant role to touch, particularly in 22. Cathy Newman, Perfume: The Art and Science of relationship to sculpture; see Robert E. Norton, Herder’s Fragrance (National Geographic Society, 1998), pp. 35–38. Aesthetics and the European Enlightenment (Cornell Uni- 23. In his summary of the characteristics of smell, Egon versity Press, 1991). A brief and rather uncritical discus- Köster points out that the fatigue threshold for smell is quite sion of other eighteenth-century thinkers can be found in low. He is at pains to distinguish between “adaptation,” the Annick Le Guérer, Scent: The Mysterious and Essential loss of sensitivity as a result of prolonged stimulation, and Powers of Smell (New York: Random House, 1992), pp. “habituation,” the drop-off of attention due to the monotony 164–178. of the stimuli. Egon Köster, “The Specific Characteristics of
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