Tee Times is Minnesota's monthly golf and lifestyle publication dedicated to keeping local golfers connected with the Minnesota golf scene both on ...
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Tee Times is Minnesota’s monthly golf and lifestyle publication dedicated to keeping local golfers connected with the Minnesota golf scene both on and off the course. MEDIA KIT 2021
MEDIA KIT 2021
Contact Tee Times
for more information
DEMOGRAPHICS
p: 651-304-1140
e: steve@teetimespress.com
Connect with Minnesota Golfers
OUR READER OUR TEAM
• The average household income is $122,360 Steve Wetzler / Publisher
• 24.2% of households have income of $75,000 - $99,999 Steve has a Business Operations Degree from the University of
• 26.3% of households have income of $100,000 - $149,999 St. Thomas. He has over 26 years of experience developing and
• 17.0% of households have income of $150,000+ operating niche marketing publications and creating marketing
• 91% of are homeowners strategies for over 5,500 clients across the country. Steve “plays”
• 78% are married golf - let’s just leave it at that.
• 32% have at least one child in the house
Kim Benjamin / Editor
Kim brings Tee Times 31 years of experience in people and
MALE CORE GOLFERS (80%) operations management at various Fortune 500 companies. Her
• Average age 44.5 organizational skills and high level of professionalism supports our
• 70% are employed full-time goal of porducing a high quality publication. Kim has been playing
• 55% have an A.S., B.S. or grad degree golf since she was 8 and currently participates in many charitable
• 44% are managers/professionals/execs and women’s events throughout the Twin Cities.
Jimmy Rockelman / Director of Instruction
FEMALE CORE GOLFERS (20%) Jimmy is a 23 year PGA Professional with over 25
• Average age 53 years of teaching experience to all levels of play.
• 42% are employed full-time Jimmy is the Lead Golf Instructor at Coral Ridge
• 48% have an A.S., B.S. or grad degree Country Club in Fort Lauderdale, FL. Jimmy is also
• 33% are managers/professionals/execs a member of the National PGA Education Faculty.
Jimmy is originally from Milwaukee, WI.
CORE GOLFER FACTS Marie Iannazzo / Director, Client Success
• 98% use the internet to search for golf information Marie is an advertising executive with years of experience
• 64% play golf 1-2 times per week helping small, medium and corporate clients make the most
• 60% eat out regularly effective use of their media communications. Her prowess
• 45% choose courses based on the quality and conditions for communications and media relations have brought a fresh
of the course perspective to Tee Times, and her initiatives and creativity help
• 42% play more than 10 different courses every season her customers to increase their ROI. Although Marie is
• 41% play in tournaments fairly new to golf, she’s not new to marketing and knows
• 40% travel on a regular basis how to bring golfers through your doors.
• 39% make tee times online
Tee Times provides a targeted tool to reach
Minnesota’s affluent golfers, their families
and their friends over 320,000 times
each month. Unlike general interest
publications, Tee Times is delivered
directly to Twin Cities golfers.
Subscriptions are available or local golfers
can pick the publication up at over 1,600
locations including golf courses (public & private),
golf retailers, major corporations, restaurants, luxury
car dealers, coffee shops, liquor stores, barbershops, etc.
* CORE golfers are defined as those who have played 8-24 rounds of golf in the past 12 months.
Data from the 2001 PGA & 20/20 Survey, National Golf Foundation and TwinCitiesGolf.com
survey.
MEDIA KIT 2021
EDITORIAL Contact Tee Times
for more information
CALENDAR
p: 651-304-1140
e: steve@teetimespress.com
Tee Times focuses on the Minnesota golfer’s game and lifestyle. In addition to regular monthly features, each issue has a unique focus
to showcase relevant Minnesota and regional golf courses, resorts, events, tournaments and happenings.
ISSUE DATE EDITORIAL CALENDAR*
Spring Issue
1 Spring Explore Minnesota, One Tank Trips - Iowa, Kid Friendly Courses-Junior Programs,
The Minnesota Country Club - Membership Has It’s Privileges, Mother’s Day Gift
Ideas, Drive Time, Homes, Health & Fitness, 19th Hole
Summer Issue
2 Summer A Look At Minnesota’s Top Golf Resorts, Wisconsin Golf, Golf In The Dakotas,
Weddings, Readers’ Choice Awards Courses, Father’s Day Gift Ideas, Kid Friendly
Courses, Outdoor Living, Drive Time, 19th Hole
3M Open Issue
3 3M Open A Special Section On The 3M Open, Rolling On The River, Readers’ Choice Awards
Courses, Tee Times’ Travel Club - Michigan, Nebraska, Drive Time, Homes-BBQ
Season, Fitness, Drive Time, 19th Hole
Fall Issue
4 Fall Casino Courses, Readers’ Choice Awards Courses, Tee Times’ Travel Club - Illinois,
Indiana, Mississippi, Missouri, South Carolina, Tennessee, Drive Time-A Look At The
2022 New Car Lines, Hunting
Golf Destinations Issue
5 Destinations Planning Your 2022 Tournament, Planning Your Holiday Party, 2021 Readers’ Choice
Awards, Tee Times Travel Club - Alabama, Arizona, California, Florida, Georgia,
Michigan, Missouri, Nevada, Puerto Rico, South Carolina, Texas, Drive Time, Homes
Holiday Issue
6 Holiday** Holiday Gift Ideas For The Golfer, Golf Course Restaurants - The Courses Are Closed,
But The Restaurants Are Open! Continue Your Season Indoors At The Twin Cities Top
Indoor Facilities, Tee Times Travel Club
*Editorial calendar subject to change, equipment and apparel TBD
**December and January are e-editions only
MEDIA KIT 2021
Contact Tee Times
for more information
PRINT
p: 651-304-1140
e: steve@teetimespress.com
Connect with Minnesota Golfers
PUBLICATION PROFILE
AD SIZE W H CI $ Circulation: 30,000 / Greater Twin Cities Metro
Format/Size: Tabloid / 11.375 x 13.750
Back Page-Full 10.375 12.750 76.500 $4380 Page Count: 44-60 4-Color
Frequency: Monthly
Back Page-1/2 10.375 6.313 38.250 $2190 Distribution: Rack / Direct Mail
Publish Date: First Wednesday of the Month
Back Page-1/4 5.125 6.313 19.000 $1095 Deadline: Last Wednesday of the Month
Terms: Billed Monthly - Net 30
2 Page Center Spread 21.750 12.750 153.00 $7000
Full Page 10.375 12.750 76.500 $3500 CIRCULATION
30,000 rack distribution at over 1,600 locations including,
1/2 Page 5.125 11.500 34.500 $1750 private golf clubs, local golf courses, golf retailers, 60 major
corporations, restaurants, luxury car dealers, coffee shops,
1/2 Page 6.875 8.688 34.500 $1750 smoke shops, barber shops, other retailers, I35, I94, and more.
Emailed to 100,000 golfers in MN and 30,000 golfers in WI.
1/2 Page 10.375 5.688 34.500 $1750
1/4 Page 3.375 8.688 17.250 $875
OPEN RATES
4 Color Display: $46 per ci
Preferred Placement: +15%
1/4 Page 5.125 5.688 17.250 $875
Inserts: $110 per 1,000 Minimum 10,000
1/4 Page 6.875 4.438 17.250 $875
Rates subject to change without notice.
1/6 Page 3.375 5.688 11.500 $575
1/6 Page 5.125 3.688 11.500 $575
FREQUENCY DISCOUNTS
2 Issues 5%
3-5 Issues 10%
1/8 Page 3.375 4.438 8.625 $435 6-7 Issues 15%
8-11 Issues 20%
1/8 Page 5.125 2.688 8.625 $435 12 Issues 25%
1/12 Page 3.375 2.688 5.750 $290
COLUMN WIDTHS
1/12 Page 5.125 1.938 5.750 $290 1 col = 1.625”
2 col = 3.375” 4 col = 6.875”
Business Card 3.375 1.938 4.000 $175 3 col = 5.125” 5 col = 8.625”
6 col = 10.375”
CREATIVE
Tee Times can design your ad.
Full Page: Two hours free design time
1/2 Page or less: One hour free design time
Hourly Rate: $120
MEDIA KIT 2021
Contact Tee Times
for more information
VIDEO
p: 651-304-1140
e: steve@teetimespress.com
SHOW MINNESOTA GOLFERS THE “BIG PICTURE”
OF WHAT YOUR FACILITY HAS TO OFFER.
TEE TIMES’ VIDEO SERVICES PRO TIPS
Tee Times now offers video production to allow you the Video golf tips done by your pro. Great for social media, email
opportunity to to give local golfers an inside look at the golf blasts and your website!
experience you are able to provide. You own the video. Use the 6 Tips $995 - 12 Tips $1,495 - 24 Tips $1,995
videos for social media, on your website, on YouTube, for your
email blasts, on our website, etc.
EVENT VIDEOS
Have a special event or activity you’d like to have on video for
FACILITY OVERVIEW current or future promotions? Use this two minute video to
A two minute commercial that gives golfers the “big picture” promote events at your course.
of your facility. $995
$995
FEATURE SEGMENTS
Two minute segments that focus on each aspect of your
facility. Featured segments can include: Golf course overview,
Tournaments & Outings, Customer Testimonials, Weddings,
Banquets, PGA Pro Instruction, Pro Shop, Restaurant
$995 per segment (1-5 segments)
$895 per segment (6-10 segments)
$795 per segment (11+ segments)
TEE TIMES TV PODCAST
We come to your course and film an infomercial that we email
blast to over 60,000 Tee Times readers. This three minute video
can include a Facility Overview and any Feature Segment you
would like to promote.
$1,995
VIDEO COURSE TOUR
We fly over each hole. Great to use for your online hole by hole
tour!
$1,995
MEDIA KIT 2021
Contact Tee Times
for more information
ONLINE
p: 651-304-1140
e: steve@teetimespress.com
WWW.TEETIMESPRESS.COM ONLINE ADS $/MONTH
Tee Times’ website allows us to expand our coverage of
Minnesota’s golf market.
Banner Ad (1,000 x 180) $1,500
Readers can go to www.teetimepress.com for expanded
coverage of local golf, golf courses, instruction and destination Tile Ad (300 x 250) $750
golf information.
ONLINE FEATURES INCLUDE:
• Digital e-edition of Tee Times magazine
• Golf course reviews
RETARGETING CPC
• Instruction
• Golf profiles All Ads $2
• Golf videos
• Golf course event calender
• Local tournament calender
• Golf course directory
• PGA Professional directory
EMAIL BLASTS $/BLAST
• Destination golf
Dedicated E-Blast $1,800
• Online contests, blogs and polls
• And much more
Shared E-Blast $700
We look forward to helping you market your product to the
affluent golfer in the Twin Cities. Please contact us for more
information.
MEDIA KIT 2021 CONTACT STEVE WETZLER 651-304-1140 / steve@teetimespress.com KIM BENJAMIN 651-304-1140 / kim@teetimespress.com MARIE IANNAZZO 651-285-2731 / marie@teetimespress.com
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