TAKE PART IN THE L'ORÉAL ADVENTURE

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TAKE PART IN THE L'ORÉAL ADVENTURE
2020/2021 EDITION

                                                                                                                                                                                               TAKE PART
                                                                                                                                                                                                   IN THE
                                                                                                                                                                                                 L’ORÉAL
OUR INDIVIDUAL SHAREHOLDER RELATIONS TEAM                                                                                                                                                     ADVENTURE
IS DEDICATED TO ANSWER YOUR QUESTIONS
Contact us from France:
    0 800 66 66 66
Contact us from outside France:
    +33 1 40 14 80 50
Contact us by email:
      contact@loreal-finance.com

USEFUL INFORMATION

Find out more on the L’Oréal Finance website:
www.loreal-finance.com

For more information about the L’Oréal group,
please consult our Annual Report:
www.lorealannualreport2019.com

Edited by the L’Oréal Financial Communications team - www.loreal-finance.com. Copyrights: Nico Bustos / L’Oréal Professionnel (cover), L’Oréal Professionnel (cover),
David Sims / Giorgio Armani (p.2), Cédric Porchez / L’Oréal Paris (p.3), Sandbox studio / Maybeline New York (p.4), Philippe Galowich / Works / Garnier (p.6), La Provençale (p.1 leaflet).
Production: Makassar
TAKE PART IN THE L'ORÉAL ADVENTURE
BECAUSE BEAUTY IS A
        Become
      a registered
                                                                                                  VALUE FOR THE FUTURE
      shareholder
      and receive
           A LOYALTY
           BONUS OF

             +10                   %
                                                                                                    1st                                29.87                                    5.54                                   88,000
                                                                                                      cosmetics                         billion euros                           billion euros in                        employees
                                                                                                      group                             of sales in 2019                        operating profit
                                                                                                      worldwide 1                                                               in 2019
      A preferential dividend:
      €4.231 instead of €3.852
                                                                                                     36
                                                                                                     brands
                                                                                                                                                                                                                       Commitments for

                                                                                                                                       497                                      15.6%                                  2030
                                                                                                    150
                                                                                                      countries
                                                                                                                                        patents
                                                                                                                                        registered
                                                                                                                                        in 2019
                                                                                                                                                                                of consolidated
                                                                                                                                                                                sales in
                                                                                                                                                                                e-commerce 2
                                                                                                                                                                                                                       “L’Oréal for
                                                                                                                                                                                                                       the Future” 3

(1) For shareholders who continuously hold their shares in registered
form for a minimum of two full calendar years at 31 December,           (1) Source: WWD, “Beauty’s Top 100”, May 2019.
up to a maximum of 0.5% of the capital for the same shareholder.        (2) Sales achieved on our brands’ websites + estimated sales achieved by our brands corresponding to sales through our retailers’ websites in 2019 (non-audited data).
(2) Dividend approved at the Annual General Meeting of 30 June 2020.    (3) Corporate Social Responsibility programme of the L’Oréal group.
TAKE PART IN THE L'ORÉAL ADVENTURE
WHY SHOULD YOU                                                                                           BEAUTY, CREATING
                                                                                                         VALUE
                                                                                                                                                                             SHARE PRICE from 30 June 2015 to 30 June 2020 1
TAKE PART IN                                                                                                         300
                                                                                                                             CAC 40 index rebased on the L'Oréal share price since 30 June 2015                                                                                 €285.70
                                                                                                                                                                                                                                                                                +78.56%

THE L’ORÉAL
                                                                                                                     280

                                                                                                                             L’Oréal
                                                                                                                     260

ADVENTURE?                                                                                                           240

                                                                                                                    220

                Being a L’Oréal shareholder means believing in the                                                  200

                strength of the Group’s balanced, value-creating                                                    180

                development model, underpinned by decisive assets.
                                                                                                                                                                                                                                                                                4,935.99
                                                                                                                                                                                                                                                                                +3.04%
                                                                                                                    160
                                                                                                        €160.00
                                                                                                                    140
                                                                                                        4,790.20
                                                                                                                    120

                                                                                                                    100

                                                                                                                     30/06/2015      31/12/2015     30/06/2016      31/12/2016       30/06/2017    31/12/2017      30/06/2018     31/12/2018   30/06/2019   31/12/2019   30/06/2020

         L’ORÉAL: THE MARKET LEADER                                                                                                                                                         HYPOTHESIS                TOTAL SHAREHOLDER RETURN 2
                                                                                                                                                                                 Total Shareholder Return             Amongst the various economic and financial measures
        OUR MISSION                    OUR VISION                       OUR PASSION                                                                                                     over ten years, for           of value creation, L’Oréal prefers Total Shareholder
                                                                                                                                    CAPITAL         €63,711                             €15,000 invested              Return (TSR). This indicator is based on a range
        Beauty for All                 Beauty: a long-term              Innovation                                     +15.30%
                                                                                                                                   INVESTED
                                                                                                                                    x 4.3         223 SHARES                             in L’Oréal shares,           of criteria, including the share price and revenue
        L’Oréal is present worldwide   perspective                      L’Oréal’s passionate teams
                                                                                                         €14,979
                                                                                                        185 SHARES
                                                                                                                       PER  YEAR
                                                                                                                                                                                   including reinvestment             received in the form of dividends (excluding
        in all market segments and                                      have an insatiable appetite                                                                               of dividends, excluding             taxes on capital gains and dividends, based
                                       Our acquisition policy, brand                                                                                                                bank charges and tax.             on the closing share price on 30 June 2020).
        product categories: from       strategies, corporate social     for innovation, in order
        luxury to dermocosmetics,      responsibility, shareholder      to make L’Oréal a major             2010                                          2020

        by way of consumer products    policy, and Corporate            beauty player and digital
        and hair products.             governance guidelines            pioneer on the market
        The Group is underpinned       all adopt a long-term            and to provide consumers
        by a balanced business         perspective. Given the           with the best in beauty          A LOYALTY BONUS
                                                                        in all distribution channels.
        model that drives long-term,   uncertain and volatile context                                    FOR REGISTERED SHARES
        profitable growth.             of the global economy,
                                       this is a major asset for                                                                                                                                                      BEFORE THE END OF 2020 Register your shares.
                                       sustainable growth.                                                  What are registered shares?
                                                                                                            These shares are registered in your name, which enables you                                               2021/2022 Hold your registered shares continuously
                                                                                                            to receive information from L’Oréal directly.                                                             for two full calendar years.
                                                                                                                                                                                                                      FROM 2023 Receive for the first time the +10%
                                                                                                                                                                                                                      loyalty bonus for your shares continuously held
                                                                                                            Your loyalty is rewarded                                                                                  in registered form since 2020.
                                                                                                            If you register your shares and keep them for two years,                                                  You will be entitled to receive the +10% loyalty bonus
                                                                                                            L’Oréal offers you an additional dividend of +10%3.                                                       in subsequent years if you hold your shares continuously
                                                                                                                                                                                                                      for two full calendar years.

                                                                                                        (1) CAC 40 index rebased on the L’Oréal share price since 30/06/2015. Source: Thomson Reuteurs Eikon, share price on 30/06/2020.
                                                                                                        (2) Total Shareholder Return of the investment, assuming that the shares are sold at the closing price on 30/06/2020.
                                                                                                        (3) Up to a maximum of 0.5% of the capital for the same shareholder, at the closing date of the previous financial year.
TAKE PART IN THE L'ORÉAL ADVENTURE
STEP 1                             STEP 2
HOW TO                               YOU CURRENTLY
                                                                                                                                                 OUR BRANDS
REGISTER OR                          HOLD BEARER                                                     Your financial institution
                                     SHARES OF L’ORÉAL
                                                                                                     sends your registration form     CONSUMER   L’ORÉAL   PROFESSIONAL     ACTIVE
                                                                                                     to BNP Paribas Securities        PRODUCTS     LUXE      PRODUCTS     COSMETICS
TRANSFER                             AND YOU WISH
                                     TO CONVERT
                                                         Send your financial institution a request   Services and continues
                                                         form1 to register your shares as managed    to manage your account.
YOUR                                 THEM TO             registered shares2.
                                     MANAGED                                                         NB: The custodial fees
SHARES TO                            REGISTERED                                                      for your registered shares
                                                                                                     may increase.
REGISTERED                           SHARES…

FORM?                                YOU CURRENTLY                                                   Your financial institution
Regardless of your                   HOLD BEARER                                                     transfers your shares to
                                     SHARES OR                                                       BNP Paribas Securities
current situation,                                                                                   Services which becomes
                                     MANAGED
the registration of                  REGISTERED                                                      your unique point of
                                                         Send your financial institution a request
shares or conversion                 SHARES OF L’ORÉAL                                               contact.
                                                         form1 to transfer your shares to directly
to registered shares                 AND YOU WISH        registered shares2.                         NB: Any fees for transferring
takes place in 2 steps.              TO TRANSFER                                                     your shares to registered form
                                     THEM TO DIRECTLY                                                are reimbursed by L’Oréal,
                                     REGISTERED                                                      for a maximum of €50, upon
                                                                                                     presentation of an invoice
                                     SHARES…                                                         for fees.

                                                         Send BNP Paribas Securities Services an
                                                         agreement for account opening and stock
                                                         market services1 (COCPB in French).
                                     YOU ARE NOT         To be sent to:
                                     YET A L’ORÉAL       BNP Paribas Securities
                                     SHAREHOLDER         Services - C.T.S. Émetteurs
                                     AND YOU WISH        Service Mouvements Titres                   BNP Paribas Securities
                                     TO PURCHASE         Grands Moulins de Pantin                    Services is your unique
                                                         9 rue du Débarcadère                        point of contact.
                                     DIRECTLY
                                     REGISTERED          93761 PANTIN CEDEX - FRANCE
                                     SHARES…             or request it on the following number
        (1) Form available on                            +33 1 40 14 80 50 from outside France
        www.loreal-finance.com,
        Shareholders section/                            or via the contact form at:
        Loyalty Bonus and                                https://planetshares.bnpparibas.com/login
        Registered Shares.                                                                                                                                           WE ARE HERE
        (2) You must complete                                                                                                                                      TO ADVISE YOU
        this process again for any
        newly purchased shares.                                                                                                                                  IN YOUR CHOICES
TAKE PART IN THE L'ORÉAL ADVENTURE
DIRECTLY REGISTERED                         MANAGED REGISTERED                            BEARER

HOW TO CHOOSE                                CUSTODY OF         BNP Paribas Securities Services
                                                                                                                                                               Managed by
                                                                Grands Moulins de Pantin - Relations Actionnaires L’Oréal
THE METHOD OF                                YOUR SHARES
                                                                9 rue du Débarcadère, 93761 PANTIN CEDEX – France
                                                                                                                                                         your financial institution
                                                                                                                                                                                                       HOW CAN YOU FOLLOW YOUR REGISTERED SHARES?
HOLDING YOUR                                                                                                                                                                                          The introduction of the preferential dividend has made
SHARES?                                      MANAGEMENT         Use the BNP Paribas Securities Services
                                                                secure website www.planetshares.bnpparibas.com
                                                                                                                                                               Managed by                             it necessary to create specific ISIN codes. These codes
                                                                                                                                                                                                      make it possible to determine each year whether the
                                             OF YOUR SHARES                                                                                              your financial institution
Identify the advantages                                         or call +33 1 40 14 80 50 from outside France                                                                                         shares concerned will give the right to an ordinary
that interest you the most!                                                                                                                                                                           dividend or a preferential dividend.
                                             MANAGEMENT
                                                                                                                                                              Depending on
                                             AND CUSTODY        FREE
                                             FEES TRADE ORDER                                                                                         your financial institution’s fees

                                                                                                                                                                                                                                                                                    TRADING CODE
                                                                                                                                                                                                      FR0000120321
                                                                                                                                                                                                      The L’Oréal share is listed and traded under ISIN code FR0000120321.
                                             TRADE ORDER        Placed online on the secure website www.planetshares.bnpparibas.com                           To be sent to                           L’Oréal shares which have been registered during the current year and
                                                                or to be sent to BNP Paribas Securities Services                                         your financial institution                   which will benefit from the loyalty bonus after two full calendar years are
                                                                                                                                                                                                      identified by this code.
                                                                DISCOUNTED RATES
                                             BROKERAGE           Brokerage rate: 0.10 % for all orders, no minimum
                                                                                                                                                       Depending on you financial
                                             AND BANK FEES        Bank commission: €18.10 excl. VAT for confirmation forms;
 REGISTERED SHARES AND                                             €8.10 excl. VAT for all other orders; additional €30 excl. VAT
                                                                                                                                                           institution’s fees                         FR0013295268
 A SHARE SAVINGS PLAN                                              fee for payment by cheque                                                                                                          Shares which already benefit from the preferential dividend.
If you hold your L’Oréal shares in a share

                                                                                                                                                                                                                                                                                    BONUS CODES
                                                                                                                                                                                                      FR0013374436
savings plan (PEA1) and you would                                                                                                                                                                     L’Oréal shares which were registered in 2018 and which will benefit
                                             ANNUAL TAX                                                                                 A single tax declaration form (IFU in French) showing
like to benefit from the advantages of                          A single tax declaration form (IFU in French) concerning trading in
                                             DECLARATION                                                                                all the transactions on your share account is sent to you     from the loyalty bonus in 2021 are identified by this code.
holding registered shares, in particular                        L’Oréal shares only is sent to you by BNP Paribas Securities Services
                                                                                                                                        by your financial institution
the loyalty bonus, while keeping the                                                                                                                                                                  FR0013459336
tax advantages offered by the PEA,                                                                                                                                                                    L’Oréal shares which were registered in 2019 and which will benefit
                                             ENTITLEMENT TO
you should choose to hold managed                               Yes, for shares that have been held in registered form continuously for two full calendar years                                       from the loyalty bonus in 2022 are identified by this code.
registered shares.                           LOYALTY BONUS                                                                                                                   No
                                             OF +10%            and until the date of payment of the dividend

 ADVANTAGES OF DIRECTLY
 REGISTERED SHARES                           NOTICE TO                                                                                                                       Sending of the
                                             ATTEND THE                                                                                                                      convening notice         Only the FR0000120321 is a trading code. If you want to sell shares with the
If you would also like to benefit from
                                             ANNUAL GENERAL     Automatic sending of the convening notice paper or electronic version                                                                 bonus codes FR0013295268, FR0013374436 and FR0013459336, your financial
free management and custody fees,                                                                                                                                            by your financial
                                             MEETING                                                                                                                         institution on request   institution will deal with modifying this code in order to execute your order.
as well as preferential brokerage and
bank fees, you should choose to hold
directly registered shares. However
                                             L’ORÉAL            Automatic sending of the Letter to Shareholders                                                              Sending of invitations
this is only possible outside a share
                                             AND YOU            Invitations to shareholder meetings in your region                                                           and information on
savings plan (PEA).                                             Participation in events arranged specifically for registered shareholders (e.g.: factory visits)2            request

(1) In French, Plan d’épargne en actions.                       (2) Upon registration and within the limit of available places.
TAKE PART IN THE L'ORÉAL ADVENTURE
HOW ARE REGISTERED                           WILL TRANSFERRING                             HOW MUCH HAS L’ORÉAL
                              SHARES TAXED?                                MY L’ORÉAL SHARES TO                          NEGOTIATED BROKERAGE
                              Registering your shares has no fiscal        REGISTERED FORM COST                          COSTS AT FOR DIRECTLY
                              impact. The tax regime for registered        ME ANYTHING AND HOW                           REGISTERED SHARES?
                              shares is the same as for bearer shares.     CAN I BE REIMBURSED?                          L’Oréal has negotiated very competitive
                              If you hold L’Oréal shares in a PEA (share                                                 brokerage costs for you:
                              savings plan) and wish to benefit from       Some financial institutions may charge
YOUR QUESTIONS, OUR ANSWERS

                              the advantages of registered shares, then    you for transferring shares to directly        
                                                                                                                          Brokerage rate: 0.10% for all orders.
                              managed registered shares are for you.       registered form and we recommend that          No minimum.
                                                                           you ask your bank for information. We
                                                                           remind you that L’Oréal will reimburse you      ank commission:
                                                                                                                          B
                              IF I REGISTER MY SHARES,                     any transfer costs for directly registered     €18.10 excl. VAT for paper forms;
                              CAN I SELL THEM AS EASILY?                   shares up to a maximum of 50 euros.            €8.10 excl. VAT for all other orders;
                                                                           You simply have to send your request for       €30 excl. VAT additional fee for
                              Yes, your registered shares can be           reimbursement, together with proof of          payment by cheque.
                              disposed of at any time, just like bearer    your transfer costs, and full bank details,
                              shares. You retain complete freedom to       to the following address:
                              manage your shares.                          BNP Paribas Securities Services               WHERE CAN I LEARN
                                                                           C.T.S. Emetteurs                              MORE ABOUT REGISTERED
                              HOW LONG WILL IT TAKE                        Service Mouvement Titres                      SHARES?
                                                                           Grands Moulins de Pantin
                              TO REGISTER OR TRANSFER                      9 rue du Débarcadère
                                                                                                                         You can learn more at
                              MY SHARES TO REGISTERED                      93761 PANTIN CEDEX                            www.loreal-finance.com
                              FORM?                                        FRANCE                                        Shareholders section / Loyalty Bonus
                                                                                                                         and Registered Shares.
                              The time required varies by financial
                              institution. As a reminder, to benefit       HOW WILL I HEAR ABOUT                         You will find all of the information you
                              from the loyalty bonus from 2023, your       EXCLUSIVE L’ORÉAL EVENTS?                     need, as well as the enrolment, transfer
                              shares must be converted to managed                                                        and purchase forms. You can also call
                              registered or directly registered by         When you register your shares or              0 800 66 66 66 (toll free from a landline
                              31 December 2020. To ensure you meet         transfer them to registered form, please      in France) or +33 1 40 14 80 50 (outside
                              the deadline, we suggest you send your       remember to provide your e-mail               France).
                              registration order by 22 December 2020       address, so we can send you invitations
                              at the latest.                               to our exclusive shareholder events.

                              (1) In French, Plan d’épargne en actions.
TAKE PART IN THE L'ORÉAL ADVENTURE TAKE PART IN THE L'ORÉAL ADVENTURE
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