SUSTAINABLE DEVELOPMENT REPORT 2018-2019 - Guerlain
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SUSTAINABLE
DEVELOPMENT
REPORT
2018-2019
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(
OUR PURPOSE
We, People of Guerlain
We have been creating exceptional Fragrance
and Beauty products since 1828 and we strive to preserve,
develop and pass on this unique heritage to future generations.
WE COMMIT AND ACT
IN THE NAME OF BEAUTY FOR OUR CLIENTS,
IN THE NAME OF BEAUTY FOR OUR CREATIONS
AND IN THE NAME OF BEAUTY FOR THE PLANET.
(
We involve and unite
(clients, partners, companies that share the same vision)
in order to imagine and shape a more beautiful
and responsible world together.
E D I T O E D I T O
2019, AN AMBITIOUS YEAR IN THE NAME OF BEAUTY…
Laurent Boillot: Making Guerlain the cially the bee, the eco-design of our Sandrine Sommer: In anticipation of this (r)evolution, our teams are led conducive to the development of innovative and eco-designed products.
most prestigious and responsible creations, the reduction of our climate to imagine and reinvent ways of working to provide solutions to these After this first (internal) success, we decided to take another step forward:
company in the world, and develo- footprint by aiming for carbon new challenges. Take biodiversity, at the heart of which is the Bee, which to meet the information needs of our customers, who are increasingly
ping our franchises with the same neutrality by 2028 and the social and has also been the symbol of our company since 1853. Beyond the sym- interested in knowing what the products contain, we took the initiative to
perspective of social and environ- societal commitment that Guerlain bol, the precious bee is widely threatened. Our commitment to its protec- give them access to our Bee Respect traceability platform. Another first
mental responsibility remains a combines with the notions of genero- tion is manifold through four programmes, the most recent of which is the that Guerlain dares to try, in the knowledge that this is the meaning of
constant challenge. For more than sity and sharing that are important to Bee School, initiated in 2018, which mobilises our voluntary employees history, and it is up to us to lift the curtain on what happens behind the
twelve years, we have been commit- our employees. to go into schools to teach children about the subjects of bees, biodiver- scenes!
ted to Guerlain becoming a com- sity, climate and Bee Universities. We have such pride in the success of
pany that cares about the resources, Laurent Boillot: It also proves that for the third edition at UNESCO on 22nd May, World Biodiversity Day. Sandrine Sommer: Finally, we wish to continue to promote women's self-
biodiversity and climate of the planet, us it is indeed a matter of considering esteem through our support for the charities Look Good Feel Better, Restos
and is also supportive of women who sustainable development as a vision Laurent Boillot: Making the Abeille Royale pot lighter in 2019, in the du Cœur and Laurette Fugain. The Guerlain teams are always very proud
suffer from low self-esteem. The recent integrated within the management of wake of the lighter Orchidée Impériale pot in 2015, is testament to the to participate in these heartfelt actions that give beauty a lot of meaning.
evolution of the company gives us a the company, to guide the creation of challenges related to packaging and containers (saving material, avoi- And I haven't forgotten our partnership with the towns of Montfermeil and
factual reason for creating a department in 2007, dedicated to imple- value that we aim to achieve. In 2019, more than ever, we are committed ding CO2 emissions etc.) that we face from year to year. Another signi- Clichy-sous-Bois over the past nine years. I am very proud of all the initia-
menting a Sustainable Development strategy, which was then entrusted to preserving, developing and passing down our unique heritage; the ficant step was taken in early 2019 with the launch of L'Essentiel, the tives deployed and the emulation generated is even more inspiring!
to Sandrine, who joined the Executive Committee of the company formal drafting of our Purpose allows us to put our actions into a strategy company's new foundation, a truly disruptive proposal in terms of formula,
in 2018. in line with the new expectations of our customers and society. combining naturalness and performance. This launch confirms our desire Laurent Boillot: For over 12 years now, we have been acting and making
to eco-design 100% of all our new products by 2022. With this in mind, commitments to a more sustainable world “In the Name of Beauty”. And
Sandrine Sommer: Sustainable Development has become a subject sha- We consider Sustainable Development to be a great opportunity for Guerlain has implemented its digital traceability platform, Bee Respect, we have the desire to make this more widely known. Thanks to all our
red by everyone: while it provides strategy, inspiration and structure for innovation, appreciated by our markets. Beyond pure generosity, the which collects information on the origin of our ingredients, the path they employees and partners, we will continue to complete actions based
the Executive Committee, it is also a source of meaning and pride for all subject is eminently economic. Indeed, many studies show that, especially have taken, their production cycle, their distribution through to their end around our four key issues: biodiversity and the protection of bees;
employees. As supporters of excellence, we continue to raise the bar in among Millennials, “Sustainable Luxury” is so popular that it is a reason of life. This platform was firstly a great tool for raising awareness among eco-design; climate and solidarity. Certain, as I like to remind everyone,
our four areas of commitment: the preservation of biodiversity and espe- for choosing a brand. our teams about eco-design and “breaking down barriers”, which is more that “nothing can withstand imagination, conviction and hard work”.
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C L I M A T E E C O - D E S I G N
AC H I E V E M E N T S AMBITIONS AC H I E V E M E N T S AMBITIONS
TRANSPORTS LA RUCHE LIGHTER PERFUME FOUNTAINS By 2022
The first innovative High Environmental
BY 2021
100% The pot in new Orchidée
Impériale packaging is 60%
Our iconic Bee
100%
OF NEW GUERLAIN PRODUCTS WILL BE
100% electric lorry Quality site OF OUR SUBSIDIARIES WORLDWIDE lighter and the new Abeille Royale
bottles are refillable
ECO-DESIGNED
has been supplying WILL BE ISO 14001 CERTIFIED has a 44% smaller pot for life
demonstrating our
our Paris stores
since 2014 commitment
CARBON 11ST COMPANY
to offer customers the option to return their empty packaging
100% OF NEW GUERLAIN PRODUCTS
WILL BE COMPOSED OF 95% INGREDIENTS
100%
NEUTRAL for recovery through CEDRE, the recycling platform created
in partnership with the LVMH Group
OF NATURAL ORIGIN BY 2021
by 2028 in celebration of 200 years
of our sites in France and 50% of our subsidiaries of Guerlain. (scopes 1 – 2 – 3) 100% TRACEABILITY FOR ALL OUR PRODUCTS BY 2020
are already ISO 14001 THANKS TO BEE RESPECT, OUR DIGITAL TRACEABILITY PLATFORM AND TRANSPARENCY
12 Y E A R S O F C O M M I T M E N T ,
SUSTAINABLE DEVELOPMENT 10 Y E A R S O F AC H I E V E M E N T S A N D N E W A M B I T I O N S
AC H I E V E M E N T S AMBITIONS AC H I E V E M E N T S AMBITIONS
7
12
SINCE 2011
A sustainable partnership SUSTAINABLE INDUSTRIES SINCE 2015
By 2022
of research and sponsorship
with the Brittany
Black Bee Conservation
To protect
our iconic
FROM SUSTAINABLE INDUSTRIES
BY 2022
AN OUTREACH DAY IN AID 100%
Association in Ouessant raw materials OF AN ASSOCIATION OF GUERLAIN SUBSIDIARIES
THROUGHOUT THE WORLD INVOLVED
SUPPORTED BY GUERLAIN
THE BEES BEES AND AVAILABLE
WITH THE LOOK GOOD FEEL BETTER
ASSOCIATION
Partnership with the French Observatory of Apidology (OFA) to BECOME THE BENCHMARK COMPANY (or another similar NGO)
protect bees. Creation and organisation of Bee Universities to IN TERMS OF THE PROTECTION OF BEES
TO ALL EMPLOYEES
find solutions and help to protect the bees by “pollinating” the WORLDWIDE
best practices
B I O D I V E R S I T Y S O L I D A R I T Y
BIODIVERSITY B I O D I V E R S I T Y
PRESERVING PRESERVING OUR ICONIC RAW MATERIALS: GUERLAIN AND BEE PROTECTION,
& PROTECTING A SOURCE OF INSPIRATION AND INNOVATION
Raw materials have been a source of inspiration and innovation for our
company since its creation. Pledging to protect biodiversity is a natural
THE OBVIOUS THING TO DO
A very special bond has connected us to the Bee since 1853 when a
bee landed on the bottle of the fragrance created by our founder for
THE BEAUTY OF step to take to ensure the quality and longevity of our creations and sa-
voir-faire. We are also aware that committing to this key issue allows
us to aid in preserving the Beauty of the world in our own way. That is
Empress Eugénie, Eau de Cologne Impériale.
For close to 170 years, the Bee has been gathering pollen from creation
to creation, with the same genius and endless passion for exceptional
THE WORLD why our local biodiversity conservation strategy is to create sustainable
industry partnerships, as our supplies of honey, orchids, bergamot, la-
vender, sandalwood and vetiver show.
In this context, in France, in Europe and all over the world, Guerlain is
raw materials. We owe it so much.
Biodiversity is at the heart of our creations. And the Bee, the sentinel of
the Environment, is at the heart of biodiversity. A witness of our time,
now threatened, doing our bit (and perhaps a little more...) to protect it
seemed obvious. For this purpose, we’ve dedicated numerous partner-
partnering with organisations and local stakeholders to implement pro-
grammes and sustainable industry models for our essential supplies. ships to its protection.
Whether at home or abroad, Guerlain supports cultural, environmental
and socio-economic approaches to the natural materials that form part • Since 2011: a sustainable research and philanthropy partnership
of our product compositions. with the Brittany Black Bee Conservation Association (ACANB) in
For our sustainable industries, we strive to provide long-term support Ouessant.
usually over a period of ten years. In concrete terms, this can be in the
form of financial assistance, technical and scientific support or even a • Since 2015: a partnership with the French Observatory of Apido-
skills-based sponsorship. That is, ad hoc sharing of expertise present in logy (Observatoire Français d’Apidologie, or OFA), helping them de-
our voluntary teams. By blending “fair business” and philanthropy, the velop a stock of hives in Europe and promote the rare and crucial job
range of methods used results in human exchanges and meetings of a beekeeper.
“in the field”.
• Since 2017: Guerlain's creation and organisation of Bee Universities,
Re-inventing oneself: an art form an annual event that brings together the top specialists in the field (scien-
To create the best fragrances and find the finest natural materials, Thierry tists, associations, beekeepers, public authorities and relevant compa-
Wasser, Master Perfumer at Guerlain, spends most of his time travelling nies) in order to determine the best bee conservation solutions and
the four corners of the world. With a curious mind, and a craftsman at practices.
heart, he goes in search of the living, in all its diversity. “We aren’t just
buying inspirational, excellent raw materials, we’re buying them from • Since 2018: the Bee School, an awareness programme for primary
someone”, he says. For Guerlain, these natural and humanistic dimen- school children led by the company’s employees, allowing children to
sions fully express the meaning of the “sustainable industries” created discover the important role of the bee and to raise awareness of the
and developed around our six favourite materials. need to protect them.
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1
BECOME THE BENCHMARK
COMPANY IN TERMS
The number of defining
OF THE PROTECTION THE NUMBER OF SUSTAINABLE INDUSTRIES
programmes developed
OF BEES WORLDWIDE regarding bees THAT SUPPORT BIODIVERSITY
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I N T E R V I E W
PROTECTING THE BEES IS ONE OF THE CORNERSTONES
OF OUR COMMITMENT “IN THE NAME OF BEAUTY”,
FROM WHICH MANY OF GUERLAIN'S ACTIONS ARE DERIVED.
Interview with Thierry Dufresne, Founder and President of the OFA, French Observatory of Apidology.
THE OFA, A DEFINED PARTNERSHIP It's up to us to take care of them! Starting with... offering the precious
THAT KNOWS HOW TO “SWARM” foragers more flowers! In June 2019, the “Sowing for Bees” day
launched in 2015 increased in reach. For a whole month this time, all
We are very proud to be in partnership with the OFA and its many the employees at Guerlain and all OFA partners, as well as everyone
actions to protect bees, including training for beekeepers, scientific through the website flowersforbees.com, were invited to sow 1 billion
research and awareness campaigns, and we are particularly honey-producing plant seeds (flowers, plants and shrubs) from the list
pleased that this meaningful partnership continues to swarm and in of 200 plant species attractive to bees presented at the beginning of
a very defined way: at the European Commission, for example, with the month at the “Jardins, jardin” exhibition in Paris. Filling their pantry
the European and Mediterranean Beekeeping Union (Union de because they have done such a fine job of filling ours, as well as a
l'Apiculture de l'Europe et de la Méditerranée, or UAEM), of which good part of our pharmacopoeia: a fair reward!”
Guerlain is a member, where we went to exchange strategic
measures regarding the protection of bees with parliamentarians.
Then within our company, with a massive mobilisation of our
employees who are involved in the “Flowers for Bees” campaign
every year, initiated by the OFA.
Thierry Dufresne, Founder and President of the OFA and member of
the ethical “BEE COMMITTEE” that Guerlain consults to “challenge”
its Sustainable Development strategy.
“With Guerlain's support, the OFA will train more
“
beekeepers: we're sorely lacking in them! In 2014, I
Laurent Boillot, 22nd May 2019
founded the OFA to better understand the behaviour
of bees and work out that they could be the best way
to raise colonies and offer them greater well-being.
On 16th April 2015, we presented a pilot scheme
THE THIRD BEE UNIVERSITIES: JOINING TOGETHER, are sponsored by Sandrine Bélier, Director of “Humanité Et Biodiversité” to the European Parliament on three emergency
SHARING AND BECOMING MORE INVOLVED (Humanity and Biodiversity), a national association recognised as a measures aiming to repopulate bees, regenerate a stock for hives and
public utility and approved under the protection of nature by the Ministry train professional beekeepers.
Under the aegis of Guerlain, the greatest specialists have been meeting for the Ecological and Inclusive Transition. Training, research, lobbying and co-constructing concrete solutions
since 2017 to clarify the causes and consequences threatening bees, Fourteen specialists spoke at the third edition of Universities of Bees are part of the equation to be solved. Hence the creation of the
and to share the most innovative solutions to curb this decline, which is in front of 450 participants from Europe, alongside UNESCO experts UAEM in 2018: European and Mediterranean Beekeeping Union
affecting the biodiversity of our planet as a whole. At UNESCO, and and decision-makers and their cycle of Man & Biosphere (MAB) (Union de l’Apiculture de l’Europe et de la Méditerranée), encom-
on World Biodiversity Day 2019, the company presented a pro- conferences. passing 42 countries. It is a collection of leading figures from all back-
gramme, with the author and columnist Frédéric Denhez, highlighting This UN initiative, which began in 1971, is at the origin of ad hoc inter- grounds, including Guerlain's Director of Sustainable Development,
the disappearance of bees, the erosion of biodiversity and the positive governmental scientific programmes aimed at establishing a scientific Sandrine Sommer, who have the task of striving to develop the bee-
solutions put forward by scientists, public authorities and companies. basis for improving human-nature relations on a global level. The Uni- Thierry Dufresne
keeping sector, protect its environment and, by focusing on pollination,
Bees and biodiversity being eminently linked, the Universities of Bees versities of Bees promoted by Guerlain are one of those programmes. preserve food security and human health.
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PRESERVING OUR NATURAL RAW MATERIALS: 6 NATURAL MATERIALS,
A SOURCE OF INSPIRATION AND INNOVATION DERIVED FROM 7 SUSTAINABLE INDUSTRIES
The protection of biodiversity, through the co-creation of our sustainable industries, is in line with our quest for quality and joins These industries pave the way for others, for raw materials that are just as symbolic of the brand.
together with the sustainability of our creations and expertise. It is a key issue to contribute to the Beauty of the world in our own way. Our strategy in terms of biodiversity conservation is therefore to create sustainable industries covering everything we offer.
HONEY FROM OUESSANT LAVENDER FROM PROVENCE ORCHIDS FROM TIANZI VETIVER FROM INDIA BERGAMOT FROM ITALY SANDALWOOD FROM ASIA
The power of a symbol The purity of an essence A global commitment to the flowering Back to its roots Fantastico, Calabrian gold AND AUSTRALIA
queen of the plant kingdom from start to finish Long-term preservation
When the Abeille Royale range was created, Flowering in Drôme, in south-east France, Guerlain has endeavoured to revive an in-
Guerlain was looking for honey of exceptio- where our perfumer Thierry Wasser disco- The queen of climbing flowers, the orchid is dustry in India, where one of the favourite One of the Guerlain Perfumer's trips led him Sandalwood is an essential component of
nal quality. The honey made by black bees, vered passionate farmers who respect their naturally endowed with the biological materials vetiver originates, in partnership to the edge of the Italian peninsula. Under the company's iconic fragrances, particu-
native to the island of Ouessant, met the com- land, Carla lavender is the result of organic means to keep it alive for 100 years or with a highland community overlooking the a constellation of bergamot with the particu- larly Jicky, Shalimar and Samsara. However,
pany's needs. This unique species is only farming. A material of rare purity, the finest more, in the most hostile environments. In city of Coimbatore, in the south of the coun- larly fragrant bark of the Fantastico variety, a this wild tree is becoming increasingly rare...
found on this island and its isolation has for- terroir and expertise was what struck Thierry TianZi, in south-west China, the kingdom of try (in addition to the supply Guerlain re- more recent but surprisingly prolific and ro- Especially since Guerlain only uses
ged its unique and rustic character. Wasser, the company perfumer! a variety of orchid brimming with exceptio- ceives from Haiti). bust cultivar grown by Gianfranco Capua, a Santalum album, which was originally only
The Brittany Black Bee Conservation Associa- nal anti-ageing properties flourishes, the des- Calabrian arborist. This generous tree lives cultivated in the Mysore forest in South India.
tion (Conservatoire de l'Abeille Noire d'Oues- Especially since a meeting with the founder tiny of which is intrinsically linked to that of The plant is 100% usable: the grasses are for thirty years or so, planted on plots of a Nowadays, there is practically none left.
sant) in Ouessant takes care of this heritage of the Provençal company “Beaume des its original tropical forest ecosystem, unique used as feed for the livestock on farms, the reasonable size. As part of our sustainable This is due to deforestation and exponential
and Guerlain has been developing relations- Anges” in 2013 revealed the possibilities of to Yunnan. To explore the principles of the plants for cuttings, the roots for the fragrant supply chain, it is subject to a management demand. That is why we are turning to other
hips with it since 2008 to build the community obtaining a lavender essence very close to orchid's longevity and the secrets of its resi- essence they contain. plan to ensure it is replanted. It is an arbori- supply sources, particularly in certain
and the reputation of these hives, which de- the plant, at a low temperature (and there- lience, Guerlain has developed a unique re- culture that does not require any phytosani- countries in Asia that can provide us with
pend on their incomparable biotope. The first fore with a reduced carbon footprint). search platform, the Orchidarium: a During its growth, this plant limits erosion and tary inputs: the bergamot tree is naturally similar quality in Australia. The tree is deman-
partnership agreement of 2011 was followed Thanks to the innovative and patented pro- fundamental research laboratory in France improves soil moisture and fertility. Launched resilient and knows how to protect itself from ding and requires over fifteen years of matu-
by a Sustainable Development Sponsorship cess of this company, in partnership with (Strasbourg), an experimental garden in in 2015, the Indian industry has been co-de- insects and fungi. In addition, its fruiting re- rity so that the essence can be extracted
Pact, signed in 2014 for10 years. Guerlain, based in the production region of Switzerland (Geneva) and the TianZi Centre veloped with the local population, accor- quires little water. Harvesting is done solely from the core of its trunk.
this exceptional lavender, the essential oil for Biodiversity Research and Development ding to sustainable and environmentally by hand, from December to February, and We have therefore made sure to let it grow
To date, it is based on two pillars: on one obtained “tastes like it smells” and can be in China. A partnership has been establi- friendly cultivation practices, with the option on a regular basis by well-trained teams. freely in a place that ensures “Guerlain” san-
hand, financial support to better remunerate used in perfumes or in cooking, as it is so shed with the local nature reserve for ten to extract the essence nearby, via partner Gianfranco Capua, our Calabrian partner, dalwood that meets our quality standards.
the island's beekeepers, the maintenance of pure, 100% natural and certified organic. years, since 2009. In this context, Guerlain Jasmina India according to qualitative and is seeking UEBT certification (The Union for Our Australian partner has become involved
the hives and the various actions the Associa- contributes to preserving part of the original ecological standards, the “greenification” of Ethical BioTrade). This is an approach pro- in this approach and is committed to replan-
tion needs including legal support, and on the In the Mon Guerlain perfume launched at tropical forest, promoting polyculture and which Guerlain also encourages: more yield moted by the eponymous NGO that sup- ting two trees each time they cut one down.
other, support for its research and communi- the beginning of 2017, then the eponymous protecting its extraordinary fauna and flora. with less water consumed, and firewood re- ports candidates in fair and transparent In addition, with 30% of the employees
cation activities. body lotion and the variations of Mon Guer- Results since 2009: more than 10,000 or- placed by biomass from distillation waste in sourcing, with certification as a key element. being Aboriginal, through this partnership
As for the supply of honey for its range, the lain Intense in 2019, Carla lavender, with its chids have been replanted in TianZi, the de- particular. This is a good omen for the respect for bio- they find a welcome source of income in
company is committed to complying with cer- ethereal charm, has found its place and velopment of orchid growth of all kinds, diversity as a whole, the ethics of our part- their arid and isolated environment, favoura-
tain conditions, which are characteristic of an been able to express itself fully. beyond the supply needs of Guerlain. ner's practices and the traceability that the ble only to mangroves and sandalwood
ethical and social approach. UEBT makes more reliable. shrubs.
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I N T E R V I E W
Bernard Peillon: Indeed, during our work seminar on sustainable
viticulture in Argentina in autumn 2018, a country where the Moët
Hennessy Group was established in the 1950s, the testimonial
presence of the President of Guerlain, known for his commitment and
the value of the example his company sets on CSR issues, was genui-
nely stimulating. The climate crisis represents a wall for all of us; a
challenge that pushes us to surpass ourselves. As Presidents, we have
a duty of momentum, to drive all the regions of the world in which we
have some influence towards this objective.
Laurent Boillot: In practice, we are carbon producers: Guerlain
in time...
“
When it comes to luxury goods, 60% of customers (and among Mil-
lennials, this rate increases to 75% according to the latest BCG study
of 2019) may prefer one company to another based on these com-
mitments! Realisation will be painful for those who have not taken steps
Bernard Peillon: Our companies work with partners that we have to
bring together in the same coherent vision. From the moment we obtain
our raw materials, in particular: their practices must be in line with our
Sustainable Luxury objectives that respect people and the planet.
At Hennessy, we are committed to convincing all winegrowers who
“
MINIMISING THE IMPACT ON THE CLIMATE IS A CHALLENGE
Laurent Boillot, Bernard Peillon,
Chief Executive Officer of Guerlain Chief Executive Officer of Hennessy SHARED BY ALL COMPANIES WITHIN LVMH.
Conversation between Laurent Boillot, Chief Executive Officer of Guerlain and Bernard Peillon, Chief Executive Officer of Hennessy produces in France and exports. This is its major business model. The work with or for us to reduce pesticides, to move towards zero use of
CO2 that each company is committed to drastically reducing is clearly herbicide and to adapt their cultivation practices to preserve the soil
the “wall” at the top of our agenda, including the carbon neutrality and the environment, moving towards fewer and fewer inputs, based
that we are aiming for by 2028. The opportunity for improvement on the sustainable viticulture model.
TWO PRESIDENTS AT THE FOREFRONT OF COMMITMENT
ahead in long-distance transport is challenging. In the industrial sector,
“SOCIAL AND ENVIRONMENTAL RESPONSIBILITY REINVIGORATES THE SPIRIT the extension of our Chartres plant is designed to be carbon neutral. Laurent Boillot: Beliefs are essential and at Guerlain, ours is to move
OF THE COMPANY INHERITED FROM THE FOUNDING FAMILIES” towards greater transparency. This is why we made the first move and
Bernard Peillon: It is also the yardstick against which our new bottling wanted to share information by opening our Bee Respect traceability
plant in Pont-Neuf was designed. As a result, this site has been platform. We did not wait until everything was perfect before starting
designed to use nearly 40% less energy than a conventional site. to share; we are lifting the curtain on what happens behind the scenes
For both Guerlain and Hennessy, Sustainable Development is a unreliable in winter, and must be improved so it is equally efficient in Certified HQE at an exceptional level, it required further investment. and the progress of our commitments, to move forward, consistently
source of innovation and also a tremendous opportunity to all weathers. An additional cost in line with the standards of excellence that drive and transparently. With these commitments at the heart of our Purpose.
reactivate the spirit of the founders of each of the companies in the us and that our shareholder supports.
LVMH world. And an opportunity to challenge one another. Laurent Boillot: Each company has its own specificities for transporting Bernard Peillon: Yes, beyond the alignment of the personal and
its products. Ours are made in France and also transported in part to Laurent Boillot: In addition to the carbon footprint, biodiversity professional commitments it allows, to our greatest satisfaction,
Bernard Peillon: Minimising the impact on the climate is a challenge this sizeable market. We favour maritime shipping as much as possible upstream of our production is one of the subjects important to us. My responsible luxury is an economic subject with a competitive issue at
shared by all companies within LVMH. In 2018, Hennessy was the because the impact of air transport is far from minimal for our level of discussions with the Hennessy CEO and my visit, at his invitation, to stake. Our customers would not understand if we did not give ourselves
first company in its sector to test the new rail “Silk Road” between Duis- activity – it remains significant and we must improve our air/sea ratio. the Mendoza seminar on the global subject of sustainability. We are the means to meet the demands of sustainable development. It
burg and Chongqing: this route, the name of which resonates like a Thanks to the experience Hennessy has had, we have also begun using in a position to act; Bernard and I are doing our bit and even a little gives meaning to our business and the sustainable development of
distant echo of the mythical journey of Marco Polo is twice as fast, rail for some of our deliveries. However, since our constraints are very more. These are battles that people become involved with, over time, our companies. It seems to me that CSR is taking over from the part
emits 100 times less CO2 than air travel and connects us to the second different from those of wines and spirits, Hennessy's experience cannot despite the resistance that they generate, of course. Both of us know of the soul that was once inherent in the founding families of our
largest market in the world. There is just one drawback: it is currently be fully replicated, even if some experiences are inspiring for others. that the subject is eminently economic, and absolutely necessary. companies.
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ECO-DESIGN É C O - D E S I G N
REINVENTING Guerlain is committed to the eco-design of the contents and containers
of its products, including delivery. The concept is applied from the raw
materials (sustainable industries) all the way to the packaged and
is refreshed each time, because it is the same amount of energy and
materials not being consumed.
Since 2018, we have implemented “Eco-formula” bodies to improve
LUXURY IN A MORE transported product, and not forgetting Guerlain sites: headquarters,
production and stores. On the product side: refillability, lighter packa-
ging, natural formulations, improving the carbon footprint linked to their
the creation of our products with the objective of 95% natural products
and 100% traceability of our formulas.
RESPONSIBLE & manufacture and transport to their point of sale are tangible proof of
the sustainable development approach that has guided the company
consistently for over a decade.
Our eco-design approach does not stop with the products we sell. We
also strive to reduce the environmental impact of all the tools we use to
help promote them. Gifts, for example, are also developed with a 3 Rs
approach. In 2019, 80% of them are either Reusable, Recyclable or
SUSTAINABLE WAY We expand our offers while seeking to limit their environmental impact,
from the moment they are designed, via their formulation and manufac-
ture to their end-of-life. With continuous improvement in mind, progress
is qualified and quantified. For each development, thanks to the Edibox
made from Recycled materials (mostly recycled cotton or PET). In 2020
we are aiming for a rate of 95%.
We also go over POS (Point of Sale Advertising) with a fine-tooth comb
software managed by the LVMH Group, the calculation of an EPI (En- every year with regard to environmental optimisation: less plastic, less
vironmental Performance Index) is applied. It allows each new deve- material, less volume to be shipped... The operational teams work conti-
lopment to be scored from 0 to 20 according to its environmental nuously to reduce the environmental impact of our equipment and tools,
impact. For 2020, we have set ourselves the optimum objective: 100% both temporary and permanent. Other more confidential but neverthe-
of our new products will be eco-designed, i.e. with an EPI above less symbolic actions demonstrate the sincerity of Guerlain's approach:
12/20. thanks to a partnership since 2012 with Bilum, a company specialised
Shared and challenged within the Sustainable Innovation Committee, in upcycling working with people with disabilities, some of our adverti-
this index is important to this body, which periodically brings together sing posters are given a second life in the notebooks distributed to our
Guerlain's Marketing, Merchandising, Packaging, Purchasing and In- employees, and the top-of-the-range linen in our Instituts is transformed
dustrial Management departments. It has been in place since 2016 for into washable and reusable cleansing gloves. (Nothing is lost, nothing
the development and increase of eco-designed projects. Here are some is created, everything is transformed...).
of the most significant examples of the key, inspiring achievements:
• Orchidée Impériale skincare: the fourth generation of the cream in
this range was launched in 2017 in a bold eco-designed jar (lighter
100 %
ALL OF OUR ICONIC BEE BOTTLES ARE REFILLABLE FOR LIFE
glass, modified volume, non-laminated paper, pine cellulose cushioning)
IN OUR GUERLAIN FRAGRANCE STORES
with a 55% reduction in carbon footprint.
• Abeille Royale skincare: Guerlain has opted for a new Infinite
TO REDUCE, REUSE AND RECYCLE
Think again to Reduce, Reuse and Recycle: the 3 Rs rule governs all new
projects at Guerlain and the Marketing and Development teams are well
Glass® NEO jar, lightened and presented by Verescence as a glass
made of 25% postconsumer glass (PCR).
• Our Bee bottles, which have always been refillable, have become
97%
natural ingredients
90% of glass recycled
Guerlain has opted for a new
Infinite Glass ® NEO jar,
refillable for life at our 18 perfume fountains with up to 110 fragrances lightened and presented by
trained and practised in the 3 Rs. Additionally, with a view to continuous offered to date. in L’Essentiel,
Verescence as a glass made of
improvement, this progress needs to be quantified; that is, each new de- • Unscrewable pumps for our range of contemporary bottles, in order our new foundation. 25% postconsumer glass (PCR).
velopment is scored using the EPI (Environmental Performance Index), cal- to facilitate recycling (for the record, via Cèdre, the Group's recycling
culated using Edibox, the LVMH Group’s software. This index thus makes platform, our bottles are 95% recycled). OUR ORCHIDÉE IMPÉRIALE BLACK ORCHID
it possible to score each new development between 0 and 20, thus mea-
suring its environmental impact.
• Since September 2018, the Orchidée Impériale Black porcelain
pot designed by the Maison Bernardaud is also refillable. The beauty
100%
REFILLABLE
TREATMENT COMES IN A PORCELAIN POT
THAT IS REFILLABLE FOR LIFE,
CREATED BY THE MAISON BERNARDAUD
of these jars fully justifies their re-use, with an environmental saving that
- 15 -
Rouge G Lipstick Our contemporary fragrances L’Essentiel Foundation
E C O - D E S I G N
GUERLAIN, PIONEER
OF RESPONSIBLE
AND SUSTAINABLE LUXURY
L’ESSENTIEL, THE NEW FOUNDATION BY GUERLAIN: 97% 100% REFILLABLE BEE BOTTLES
ingredients of natural origins. Containing 97% ingredients of natural A step ahead of the evolution of today's consumers, seduced by alter-
origin, the environmental impact of its formula, including water consump- natives to “throw-away society” and uniformity, Guerlain Fragrance
tion, is substantially reduced. stores are renowned for pushing the refillability and ultra-personalisation
L’Essentiel is translucent on the skin in light of its list of ingredients: the re- of their offers to an unrivalled level! Ninety fragrances are available in
maining 3% is used to optimise the integrity of the formula over time and our iconic bottle, the Bee bottle, manufactured by Pochet du Courval
its sensoriality; it reinvents make-up in the world of luxury, through its high since its creation. The perfume fountains available in our Guerlain A SOURCE OF INNOVATION, CREATIVITY
levels of naturalness and the performance of mineral pigments combi- Fragrance stores allow Bee bottles to be refilled: the quintessence of a AND COMMITMENT FOR OUR TEAMS,
ned with active marine and plant ingredients. highly ecological process, refills for life. This offer illustrates our
ECO-DESIGN INSPIRES THE CONSTANT
A duo of tara gum and red seaweed extracts lets the skin breathe while approach, that of a luxury company committed to reducing the
protecting it from pollution. White cocoa bean extract hydrates and fil- environmental impact of its containers and packaging, while remaining RE-INVENTION OF LUXURY, WHICH IS THE “BRAND”
ters blue light. Innovative technology balances and strengthens the cu- faithful to its codes. All our fragrances – i.e. the 110 in the catalogue – OF THE COMPANY, A PIONEER OF RESPONSIBLE
taneous barrier through the pre- and probiotics that, in nature, interact can be ordered in Bee bottles, which can be refilled for life. A dedica- AND SUSTAINABLE LUXURY. A DETAILED OVERVIEW
interdependently. L'Essentiel is the champion of the naturalness that ted workshop is located at the heart of the store: in shape, size, colou-
Guerlain is committed to instilling in all its future make-up ranges. ring, silkscreen printing, engraving, ribbon or knot, each bottle is unique. OF OUR MOST COMMITTED ACHIEVEMENTS.
ABEILLE ROYALE CREAM AND THE CHOICE OF INFINITE GLASS OUR FEMININE FRAGRANCES REVISITED Abeille Royale day cream Our Bee bottles
A pioneering company in its choice of 90% recycled glass for its new We have given our company heritage pride of place by revisiting bot-
Abeille Royale cream jars, Guerlain repeated the achievement of reducing tles as iconic as Samsara and Insolence, in the light of ecological cri-
the weight of the jar and the carbon footprint in 2018, initially achieved teria. Our feminine fragrances have been reinterpreted, without lacquer
two years earlier with the Orchidée Impériale jar. or tinted glass, with a lighter, more “eco-friendly” weight, in a new Bee
bottle, which remains a pioneer, today as it was yesterday. They pave
A success story supported by our customers who loved it and told us that the way: all our contemporary fragrances will be presented in eco-des-
they would now happily take the jars with them everywhere. A glowing igned glass bottles that can be unscrewed by 2020.
report that continues to inspire us. A high recycled cullet content and a Our objective is to expand separability and eco-design for all our fra-
lighter weight of glass, for an identical capacity of course, are in the spot- grances. It is a sizeable challenge, and we are putting all our energy
light with the new Abeille Royale cream jar. and daring at the service of our societal and environmental beliefs.
This nectar is now available in an Infinite Glass® NEO jar, an eco-innova- ROUGE G 100% REFILLABLE LIPSTICK remains one of the few refil-
tion from our partner Verescence, which presents it as the first premium lable lipsticks on the market. It was reinterpreted in 2018 to create a
glass composed of 90% recycled glass, of which 25% is post-consumer lighter refillable product (previously magnetic, now fastens with a clip)
glass (PCR). That is an annual carbon footprint reduced by 44%, and that is even more customisable than before. There are some 450 Le Bourdon, notre camion éléctrique
water consumption reduced by 42%. potential combinations of stick and case.
- 16 -Michel Bernardaud, Chairman of the Board
of the eponymous porcelain factory
E C O - D E S I G N
ORCHIDÉE IMPÉRIALE BLACK,
A PRECIOUS AND SUSTAINABLE POT THAT DEFIES TIME
With Orchidée Impériale Black, Guerlain expresses eco-design vented in Limoges since 1863, combining tradition and modernity. Por-
and the culture of beauty even more strongly. An ultra-precious celain, an inert material, is recycled once it has been fired. In the
experience: unique and sustainable, the promise has been construction sector, for example, it generates zero waste during its ma-
concrete since last October. Architects of this exceptional co- nufacture (unfired waste can be reinserted in the production cycle), not
creation, Michel Bernardaud, Chairman of the Board of the to mention that this production is locally “made in France”.
eponymous porcelain factory and Margerie Barbès-Petit, Director
of International Marketing and Communication at Guerlain. Margerie Barbès-Petit:: Our requirements in terms of eco-design and
reduction of environmental impact in comparison with a conventional
Margerie Barbès-Petit: The collaboration between Guerlain and Ber- pot have been met. What's more, Bernardaud is producing just the
nardaud has arrived just at the right moment. We share the same values, amount required at Guerlain's request. This “modularity” is in addition
and we both have founders who defended a vision of uncompromising to the other natural properties of this material.
quality and pioneering innovation from the beginning.
Michel Bernardaud: Indeed, porcelain is a non-polluting material made
Michel Bernardaud: A happy coincidence indeed! Our companies of quartz, feldspar and kaolin, extracted from the ground. The result of
have known each other for a long time, particularly through the Comité our collaboration with Guerlain is an artistic object, intended to stand
Colbert. When Guerlain wanted a container in harmony with the the test of time; a feat of craftsmanship, requiring the expertise of around
concerns of our times, ecological and responsible, Bernardaud had rea- fifty people - testimony to an expert gesture that our companies are
ched a point of maturity that made it possible to remove the technical committed to preserving and challenging.
constraints linked to this bold partnership: a jar that is beautiful in itself,
which can be caressed or gazed upon and refilled for life. A container Margerie Barbès-Petit: This exceeds the notion of a simple functional
of fine porcelain, compatible with the replaceable plastic refill filled with container! It is a precious and sensual object that enhances the treat-
precious treatment, represented a challenge because the refill has a fixed ment experience imagined by Guerlain. This approach will be later
diameter while the shape of our delicate paste is much less predictable: used for the Eye Cream treatment in the same Orchidée Impériale Black
ceramic, a living material, shrinks during the firing process by about 14%. range.
Margerie Barbès-Petit: We wanted to celebrate the beauty of the treat- Michel Bernardaud: Porcelain speaks to almost all the senses: taste (in
ment process, through the formula and the object and our commitment to tableware, it's obvious!), touch, hearing (tap it with your fingers, you'll
sustainable luxury. Content and container are the result of artisanal ex- hear the sound porcelain makes), sight (see the interplay of contrasts
pertise and enormous amounts of similar attention, at each stage of pro- between the unglazed white biscuit and the lacquered black in this
duction, for the manufacture of both: the demand for quality is ceaseless. pot). All that was missing was the sense of smell: the challenge we have
AN ARTISTIC OBJECT, INTENDED TO STAND THE TEST risen to with Guerlain fills this gap...
OF TIME; A FEAT OF CRAFTSMANSHIP, REQUIRING Michel Bernardaud: In our company, quality control involves one in
four employees, from shaping the paste to firing. Ceramics is one of the Margerie Barbès-Petit:: ...to express our commitment to more sustaina-
THE EXPERTISE OF AROUND FIFTY PEOPLE.
oldest craft techniques in the world; ours has been continuously rein- ble luxury, In the Name of Beauty of a gesture!
Margerie Barbès-Petit, Director of International Marketing - 19 -
and Communication at GuerlainE C O - D E S I G N
ROBIN CORNELIUS, FOUNDER OF PRODUCT DNA
“BEHIND THE SCENES OF LUXURY”
“The most beautiful colour is transparency! Guerlain has understood this
correctly: consumers want to know and understand what they are buying. Their
REDISCOVERING latent and growing demand is to be able to buy in line with their values.
Initially, Bee Respect was an internal traceability tool designed to map the
OUR CREATIONS, LCAs (life cycle analyses) of new creations at Guerlain, which was then
“
TRANSPARENTLY: opened up to customers.
And those who believe that opening it up denotes weakness are wrong. We
BEE RESPECT must take the lead, like Guerlain which is innovating: this platform is a pioneer
in its sector. It rises to the challenge of going far in lifting the curtain without
“ECO-INNOVATION” taking anything away from the dream associated with luxury.
BY GUERLAIN
BEE RESPECT IN FIGURES
470 100
products presented
40 250
employees
ingredients valued
on the platform suppliers and partners recruited
traced
Mid-2019 and partners to bring Bee
Mid-2019 (Skincare and Make-Up) “
Respect to life
Thanks to the initiative of a luxury perfumes and cosmetics company, manufacturing sites; carbon footprint to reach points of sale etc.),
choosing to lift the curtain on its own major impact and its most - our make-up range, including the new L'Essentiel foundation, the icon
prominent eco-objectives, Bee Respect is the first public platform of our quest for naturalness, while waiting for our complete perfume
intended to bring to light its ingredients and main suppliers. A tangi- range in 2020.
ble sign of our irrevocable and long-term social and environmental
commitments. Knowing more about the history of our actions, their environmental and
social impact, their production conditions, of which the company takes LAETITIA CORBET
Originally designed for internal use, the platform initially proved its worth great care, is likely to strengthen their appeal and cultivate a form of SUSTAINABLE DEVELOPMENT PROJECT MANAGER
as a tool for working together, with the aim of collaborative eco-design multi-faceted attachment. Bee Respect enriches the experience of cus- IN CHARGE OF BEE RESEPCT
within Guerlain. The result is better knowledge of the life cycle of pro- tomers: for Guerlain, the good and the beautiful go hand in hand. Bee
ducts and good emulation between the different teams and roles ne- Respect, initiated by Guerlain, was designed in partnership with Product “Since April 2019, the digital platform Bee Respect has been open to the
cessary for the design of our creations. DNA. Founded by renowned traceability architects, this Switzerland- public. As of July 2019, all of our skincare and make-up are included in our
Opened to the public in April 2019, Bee Respect expands the expe- based company knows how to make QR codes talk! mapping. Formulae, ingredients, jar, cap and packaging are all accounted
riential range joined onto digital applications, to meet the growing de- Opened to the public in April 2019, Bee Respect expands the expe- for. By 2020, 100% of the company's iconic products will have been incor-
mand from Guerlain's customers. riential range joined onto digital applications, to meet the growing de- porated. There is also great emulation between the different teams and roles
mand from Guerlain's customers. necessary for the design of our creations, and I would like to thank all the
Our Bee Respect platform is accessible from any smartphone or tablet employees who supported us in this project.”
and provides the “consumer actor” with a wealth of information on: It has developed “Respect Code” to offer consumers an experience
-our flagship skincare ranges (formula ingredients, packaging, suppliers, that matches their exponential curiosity, thanks to product traceability.
- 20 - - 21 -C L I M A T E
Transportation accounts for the largest share of our greenhouse gas Our commitment is global: 25% of the Guerlain fleet, used by employees,
emissions. Every link in the supply chain counts! Consequently, the consists of hybrid or electric vehicles. Our company promotes eco-friendly
stakes are high. Guerlain, its partners and its service providers are transport, for example by funding 43 electrical charging points on sites
firmly committed to meeting the climate challenge, which also involves hosting its staff. At the Levallois-Perret headquarters, using Parisian bicycle
the available local and international infrastructure. couriers is preferred, or hybrid taxis if necessary; employees who choose
to cycle for their commute are entitled to a citizen bonus or, like in Belgium,
Since 2007, we identified the transport sector as the main contributor in bicycles are available to them during the day for their business trips.
our activity to the greenhouse effect. Indeed, logistics activity accounted
for 56% of Guerlain's total CO2 emissions in 2018, when products, 0 NOISE, 0 EMISSIONS
mainly Made in France, were exported. Hence the desire that we share
with our subsidiaries to favour maritime shipping, to satisfy our most distant FOR 5 YEARS WE HAVE BEEN USING THE “BOURDON”,
customers as much as we can, in particular, through a concrete incentive: AN ELECTRIC LORRY,
every month, a balance of goods in kg, invoiced in Euro thus correspon- TO SUPPLY OUR 15 PARIS STORES
ding to the CO2.
Locally since 2014, Guerlain has been supplying its 15 Parisian stores
with the “Bourdon”, a 100% electric lorry that runs at night, without noise,
CO2 emissions or fine particle emissions. An innovative vehicle set up in
100% HQE LEVEL
EXCELLENT
OF OUR SUBSIDIARIES Opened in 2015, “La Ruche”, our
synergy with our partners Speed Distribution Logistique and Renault Trucks.
During pollution peaks in Paris, our Sales Advisors are delighted to be skincare and make-up production
WORLDWIDE WILL BE ISO site is certified HQE (High Environ-
able to inform our customers that Guerlain plays its part with regard to
mental Quality) and has achieved
air quality and climate. This initiative has gradually spread within the 14001CERTIFIED BY 2021
an excellent” rating
LVMH Group and, sometimes, even to its external partners.
CLIMATE Clément Renaudet, Sustainable Development Project Manager in charge of carbon trajectory and ISO 14001 certification
THE CHALLENGE: A CARBON NEUTRAL COMPANY,
LEAVE THE SMALLEST ISO 14001 CERTIFIED EVERYWHERE
“Today, 100% of the company’s French premises and 50% of its premises worldwide are ISO 14001 certified.
Our ambition is exhaustive: to certify the entire premises on a worldwide level. The advantage of the standard
POSSIBLE FOOTPRINT is that it is internationally recognised, and it establishes requirements for our environmental management
systems. Becoming the first carbon neutral luxury company, on scopes 1 to 3, i.e. from manufacture to the
transport of our products, is a global challenge for a brand Made in France and sold all over the world. By
2028, this means finding solutions that improve our entire Value Chain by reinventing the way we produce
ON THE PLANET and transport to adapt to the climate challenge.”
- 23 -C L I M A T E
WHEN THE ENERGY EFFICIENCY IN STORE MAKES THE CUSTOMER
FALL IN LOVE WITH THE EXPERIENCE ALL OVER AGAIN
Conversation between Nicolas Martin, LVMH Lighting Manager creating a “work of light” that enhances the feel of the place and the
in the Group's Environment Department and Guillaume Renard, brand. A place that is most conducive for developing unique expertise:
International Architecture Manager at Guerlain. Guerlain Fragrance stores offer a captivating immersion in the world
of the company. In Passy, I used light to highlight the contrasts important
Winner of the 2018 “LIFE in Stores Awards” designed by the Group to Guerlain. The shadows compound and sculpt the elements that
to encourage environmental excellence in the companies' points of inhabit the shop. There is a “culture of light” specific to each company.
sale and reduce their carbon footprint, the Vendôme store in Paris The Group provides all of us with reference points, recommendations
is one of the gems of eco-design within LVMH. One of Guerlain's and a catalogue that inspired me.
gems is in Passy, which has also just been renovated and has taken
on a bright new identity with exemplary energy restraint on top. It Nicolas Martin: Because the Group doesn’t have a lighting dogma!
is an aesthetic interpretation of the best practices in this field. We invite creativity without losing sight of the ecological objectives to
which each point of sale everywhere in the world, old or new, must
Nicolas Martin: With “LIFE in Stores”, the Group encourages the en- contribute. This means improving the energy efficiency of existing stores
“
vironmental excellence of its companies by rewarding their most outs- by an average of 15% when they are renovated, like in Passy, with the
tanding stores. Guerlain in particular was one of the eight companies original 1960s design. New stores must have an environmental per- “
honoured in 2018. More than just a glowing report, these awards are formance of at least 50/100 on the LVMH Store Guidelines evalua-
a source of emulation for the entire inter-company network, in order to tion grid, based on international standards. And a Lighting Power
share, explore avenues, co-construct a common guide for continuous Density of 30 watts per m² for the entire lighting. UPCYCLING IN OUR STORES
improvement on subjects as varied as the façade of a building, the As part of a call for proposals organised by the eco-orga-
restraint of lighting, the management of consumption, particularly Guillaume Renard: In this field, we have come a long way: nisation Valdelia, we were able to show that 50 to 80% of
energy consumption or air purity. 70% of the Group's greenhouse gas today, bringing something to light is seen both as cultural work and our shop furniture could be manufactured with recycled ma-
emissions come from its points of sale (scope 2). the translation of precise specifications. LEDs and intelligent terials. The winner of this call for proposals, we were able
Bluetooth, as well as the daily saving in energy consumption, have to carry out our study thanks to two prototypes made with
Guillaume Renard: The renovation of Vendôme or Passy and the been installed without waste. In other words, no ceiling to remove, no wooden panels from dismantled desks, collected by Valde-
opening of new stores around the world (Shanghai, Hong Kong, new materials brought in, and miles of cables saved. It saved time too, lia and made available to our fitters. This study allowed us
Riyadh, etc.) provide Guerlain with an opportunity to innovate and and in the end a minimal carbon footprint for some very successful to demonstrate that upcycling, even with a small quantity of
eco-design its own points of sale as close as possible to its customers. lighting, with well-timed support from “Voyons Voir”, an inspired furniture to be produced, encourages the reduction of our
In Passy, a pioneering trial store, with intelligent Bluetooth technology, lighting designer, which allowed me to enrich my “Bible of Light”! carbon footprint compared to manufacturing with new ma-
the aim is to improve daily maintenance as well as the welcome and Thus, in line with the spirit of the place, the pioneering operation in terials. By reusing existing materials, we reduce the produc-
atmosphere. The new lighting in this vintage store, renovated in 2018, Passy can be extended elsewhere while respecting not just the planet, tion of waste and the environmental impact of its destruction
is an example of this with its simple and sensible use of lighting, while but the identity specific to each point of sale. by incineration or landfill.
- 24 - Nicolas Martin, Guillaume
- 25 - Renard,
LVMH GuerlainS O L I D A R I T Y
Beyond its interests, Guerlain supports associations whose projects makes sense of an environmental or social point of view. A personal
are close to its heart. The idea of beauty embraced by the company, investment that can take many forms.
a mark of usefulness through our societal commitments, has the sup- For example, the “beauty breaks” as part of the workshops supporting
port of our employees. They can choose to become involved in our the Belle & Bien charity (“Look Good Feel Better”), because helping
partnerships. women being treated for cancer to feel well and beautiful in their bo-
This year, an environmental component has been added to the dies is beneficial to them. The company beauticians and make-up ar-
range of possible actions linked to Volunteering Day, which Guer- tists receive psychological support beforehand, coordinated by the
lain is offering its employees: Bee School, an awareness programme charity, before volunteering their time throughout the year in hospitals,
for schools about the bee, the sentinel of the environment, run by drawing on their Guerlain expertise.
our employees since 2015. A trial took place at the end of 2018, Since 2018, these Beauty Workshops have also been offered as part
and we will officially launch the programme internationally for 2019 of our partnership with the Laurette Fugain charity: make-up and mas-
from October to December. sage workshops are offered to mothers of children in hospital and to
nursing staff in the haematology and oncology departments of Hôpital
Trousseau and Hôpital Robert-Debré in Paris. Alongside Restos du
Since 2003 supporting Cœur, our beauty breaks have become popular rituals, especially on
BELLE & BIEN Mother's Day!
LOOK GOOD FEEL BETTER A new project created in 2019 is taking shape, this time alongside Se-
cours Populaire as part of the LVMH Group. The aim is to support at
least 350 women in celebration of International Women's Day.
Since 2011 partnership with
the towns of CLICHY SOUS BOIS
and MONTFERMEIL
OVER 900
Involvement with
1000 WOMEN
Make-up artists for MADE UP IN 2019
RESTOS DU CŒUR since 2014
a day since the launch IN RESTOS DU COEUR
AND LAURETTE FUGAIN
of Volunteering Day
SOLIDARITY Since 2017 partnership with
l’ASSOCIATION LAURETTE FUGAIN
WORKSHOPS
15 YEARS OF SUPPORT FOR LOOK GOOK FEEL BETTER
EMPOWER WOMEN, Since 2019
PAUSES BEAUTÉ
LVMH-SECOURS POPULAIRE
3 YEARS
OF PARTNERSHIP WITH
6 YEARS
OF INVOLVEMENT WITH
PROMOTE SELF-ESTEEM This desire to go further in societal commitment is spreading throughout
THE LAURETTE FUGAIN
ASSOCIATION
8 YEARS
RESTOS DU COEUR
AND INCLUSIVE BEAUTY
the world, where the company is present, and translates into many ini-
tiatives including the launch of Volunteering Day in 2015. This is a day of support for the towns of Clichy-sous-Bois and Montfermeil
offered by Guerlain that the teams voluntarily devote to an action that
- 26 - - 27 -You can also read
