SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics
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CONTENT 09 Congratulations 10 Oriflame Facts 11 This is Oriflame 12 What we offer 16 How to show catalogues and take orders 18 Our business opportunity concept 22 Become a successful Leader with Oriflame 26 SARPIO – Sales and Recruitment Processes in Oriflame 32 The 3 level system 35 Oriflame team dynamics 40 Planning and organising your business 42 Oriflame online 46 Oriflame Academy 50 The Oriflame earning opportunity The first step to success The second step to success 52 The third step to success 54 The fourth step to success 56 The fifth step to success 60 How to earn bonuses 63 The 4% Oriflame bonus 67 The 1% Gold bonus 71 The 0.5% Sapphire bonus 72 The 0.25% Diamond bonus, The 0.125% Double Diamond bonus, The 0.0625% Executive bonus 73 Have fun 74 Building an international business – international sponsoring 79 Policy manual 80 Rules of Conduct 84 Consultant Online Policy 86 10 Golden rules 87 Terminology 88 Appendix – Reports 4
THE ORIFLAME SUCCESS PLAN – LEADERS EDITION EXPLAINS THE REWARD PROGRAMME OF MONTHLY EARNINGS, CASH BONUSES, TITLES, RECOGNITION, GIFTS, AND LOCAL AND INTERNATIONAL CONFERENCES AWARDED TO THE HIGHEST PERFORMERS AMONG ORIFLAME’S INDEPENDENT LEADERSHIP. READ IT TO SEE HOW TO REACH THE HIGHEST LEVELS, AND USE IT AS A REFERENCE GUIDE ALONG THE WAY. 1 2 3 4 5
1 09 Congratulations 10 Oriflame Facts 11 This is Oriflame 12 What we offer 16 How to show catalogues and take orders 18 Our business opportunity concept 22 Become a successful Leader with Oriflame 7
CONGRATULATIONS You have just opened up The Success Plan and we know from experience that those who do, very often find it a defining moment in their Oriflame career. This is when many people decide to move beyond just selling the products to a few customers and start building a business of their own. While selling and using the products yourself is very important, the limitless earning opportunity and personal growth opportunity arises when you invite others to become Consultants. To help you succeed in this process and to enjoy all the benefits along the way, we have developed the “Success Plan – Leaders Edition”. This is an easy-to-understand guide that describes the endless benefits you can enjoy as an Oriflame Consultant and provides you with ideas, proven methods and advice that will help you develop as a Leader. The Success Plan also includes inspiring testimonials from some of our most successful Leaders who have made Oriflame a part of their lives. We hope they will motivate you to realize your potential. Today we encourage you to visualise your dreams, set new goals and plan the next steps in your Oriflame career. The entire company, together with the more senior Leaders, will support you along the way; however it is entirely up to you to decide how far you want to go and how much you want to earn. Oriflame’s vision is to fulfil dreams, therefore it is our sincere wish that you are able to realise your dreams through the Oriflame opportunity. Magnus Brännström Jesper Martinsson CEO COO 9
O R I F L A M E FAC T S • Founded in Sweden in 1967 • Around €1.5 billion in annual sales • A product range of approximately • Wide portfolio of Swedish, • Approx. 3.5 million Consultants 1000 cosmetics products nature-inspired, innovative beauty around the world • Around 8000 employees products • Global Research and Development • Listed on the Nasdaq OMX • Sales in more than 60 countries in centre with over 100 scientists Nordic Exchange five regions • 6 fully-owned production units in • Largest European beauty company Sweden, Poland, China, Russia • Co-Founder of World Childhood selling direct and India Foundation 10
THIS IS ORIFLAME O U R V IS I O N O U R M IS S ION OUR C ORE TO BE # 1 BEAUTY TO FULFIL DREAMS VAL UE S COMPANY SELLING TOGETHERNESS, DIRECT SPIRIT AND PASSION Our vision is a statement of We are passionate about They have been key ingredi- our ultimate corporate goal. fulfilling dreams. We want to ents to our past success and We are convinced that our be the vehicle for Customers, will be essential to our future unique business opportu- Consultants and Employees success. Respecting and living nity concept – Make money to fulfil their dreams and lead our Core Values creates the today and fulfil your dreams a richer and more meaning- positive atmosphere that is tomorrow™ - together with ful life. essential in our business. dedicated Employees and independent Consultants and Leaders who embrace our strong corporate culture will eventually lead us to this position. 11
W H AT W E O F F E R ? As a Consultant you are offered the chance to Look great, Make money and Have fun. Our mission is to fulfil dreams – and that means giving you the tools and inspiration to change your lives for the better, to achieve your individual goals. This is what it means in practice: LOOK GREAT MAKE MONEY HAVE FUN With over 45 years of skin care As a Consultant you can start to While working in Oriflame you expertise Oriflame knows how to make money immediately. You have the opportunity to meet combine the best of nature with the set your own targets, income new people and make new latest science to deliver performing and working hours. You choose friends, grow personally and products. You are also always certain whether the goal is to make it a professionally through meetings, to stay up to date on the latest successful full time career or to trainings and seminars, travel trends in beauty and fashion through sell products in your spare time internationally and qualify for our make-up products, fragrances to earn extra income. high profile events. and accessories. With Oriflame you will look great, make money and have fun. Özgül Cingil ORIFLAME GLOBAL LEADER, TURKEY “I believe that God gives three chances to humans in their lifetime to live their “dream life”. And I believe that I caught one of them when I found Oriflame. By using Oriflame’s great products, I am not only making myself beautiful but also making the lives of all my consultants beautiful. I am living the life of my dreams with Oriflame thanks to the great financial rewards that Oriflame brings me. Thanks to Oriflame I meet a lot of people of different ages and backgrounds and I have a lot of fun when I spend time with them. And thanks to Oriflame, I travel to such countries that I never even dreamt of going to”. 12
YO U R D R E A M S – O U R I N S P I R AT I O N 13
MAKE MONEY HAVE FUN LOOK GREAT Oriflame offers a complete portfolio of beauty products for the whole family: skin care, colour cosmetics, personal and hair care, fragrances and accessories at affordable prices. The catalogues capture the latest beauty and fashion trends and are also full of exciting offers, which makes it easy to buy and recommend to your friends and customers. Reason to join: Products What makes Oriflame’s products unique? Olga and Oriflame has build up competence over more than 45 years to develop Milan Vlajić unique products that are inspired by and often using ingredients from nature ORIFLAME GLOBAL LEADER, combined with the latest science. On top of that we ensure that we follow SERBIA the latest trends in fashion and beauty by offering up to date colour make up, “I had been a highly satisfied customer of fragrances and accessories. Oriflame for three years, using only decorative cosmetics. I didn’t have any information about The Oriflame Research and Development Centre preparative cosmetics and Wellness. I was always impressed by the quality, affordability and Our team of over 100 scientists and technical experts provides a wealth of duration of products. Today everything I have in experience in research, development, technical support and quality assurance. my bathroom has the Oriflame label. I gladly gave Oriflame products as gifts to other households and once people used those products they wanted to Oriflame manufacturing plants buy them. I think that the only reason some Most of our cosmetic products are produced in six Oriflame owned factories. people are not using Oriflame products is because Modern equipment and high production standards guarantee excellent they do not know about them. Then I talked product quality. about a business opportunity. Oriflame products and the business opportunity they provide are the revelations of the 20th century. If you use them, you can be beautiful and become surprisingly successful!” 14
LOOK GREAT HAVE FUN MAKE MONEY ORIFLAME OFFERS YOU THREE WAYS TO MAKE MONEY… 1. Make money by saving on the purchases of Oriflame products 2. Make money by showing the catalogue and earning a discount on your sales 3. Make money by inviting other people and building a team to make money together 1. Make money by saving on the purchases of Oriflame products Oriflame gave me freedoam to choose When you just get started and become an Oriflame Consultant, you have the possibility to enjoy Oriflame products with discount on catalogue prices. Ruby Saldarriaga de Koch 2. Make money by showing the catalogue and earn a ORIFLAME GLOBAL LEADER, COLOMBIA discount on your sales “The choice to start a career with Oriflame 9 years ago has The first income comes from recommending products and servicing customers. been the best decision I have ever made. When I saw the Success Plan, I didn’t doubt for a second that Oriflame was You earn a 25% immediate Profit on your sales to customers. the company I was looking for, and every day I tell everyone I meet about Oriflame, and I tell them that Oriflame is the best company, the most caring, and the most generous. Oriflame gave me the opportunity to keep dreaming, to keep fulfilling dreams and to help others to do the same, growing both personally and spiritually. I love people and my greatest satisfaction is to help them discover and develop their talent. With Oriflame I have the freedom to manage my own time, as well as financial freedom. I know I am building a stable business for me and my family and I feel at ease when I think about the future, because my family will be able to inherit my business. For me, Oriflame is life, it’s about feeling young, feeling useful and productive. I believe in Oriflame, I love Oriflame and every day with Oriflame is exciting to me. YO U C U S TO M E R O R D E R S I recommend you to share this business opportunity with everyone you meet! Invite them to share with Oriflame – this business is about many people buying a little. I wish you the 15 best of luck!”
H O W TO S H O W C ATA L O G U E S A N D TA K E O R D E R S ? Selling direct with oriflame is really simple. You just show the catalogue to people you know, and friends of friends, and ask for orders. SUCCESS FORMULA: SHOW EACH NEW CATALOGUE AND TAKE ORDERS FROM AT LEAST 20 REGULAR CUSTOMERS! USEFUL HINTS: 1. ALWAYS HAVE YOUR CATALOGUE AT HAND. 4. BEFORE MEETING THE CUSTOMER, THINK ABOUT You never know who you may meet! WHAT SHE/HE IS LIKE. 2. GO THROUGH THE CATALOGUE WITH YOUR Think about how old she/he is and what she/he usually uses. CUSTOMER. Adjust your recommendations according to her/his specific needs. A good consultant goes through the catalogue with customers, 5. MAKE NOTES ABOUT YOUR ORDERS IN YOUR providing advice and product recommendations. This is proven to NOTEBOOK. increase orders. Do not make notes on pieces of paper or in the catalogue – 3. LEAVE THE CATALOGUE WITH YOUR CUSTOMER. you will risk losing them. We suggest that you leave the catalogue for no longer than for 6. ASK YOUR RELATIVES AND FRIENDS TO TAKE CATALOGUES 2-3 days. Try saying “I will lend the catalogue to you and I will TO THEIR WORKPLACE/SCHOOL/HOME. come back for it tomorrow” More potential customers will see Catalogues can work even without you! the catalogue and your orders will increase. 7. TAKE ORDERS AT THE BEGINNING OF THE CAMPAIGN. Be among the first to get the new catalogue and get ahead of competition! 16
H O W TO S H O W C ATA L O G U E S A N D TA K E O R D E R S ? HOW TO SELL ORIFLAME PRODUCTS 1. Know the basics of your products and catalogue - New products and key offers - Use the Skin Care Guide & Colour Chart - Know your personal favourite products Date ............................................................................................... Sponsor Name / Phone Number .......................................... 2. Build Name List Name & Surname ....................................................................... ......................................................................................................... Next Home Meeting Date / Location .................................... Leader’s Name / Phone Number ......................................... Next Big Meeting Date / Location .......................................... ......................................................................................................... Next Product Training Date / Location ................................ Director’s Name / Phone Number ...................................... Next Beauty Academy Date / Location ................................. ......................................................................................................... 2 - Work with “inner” and “outer circle” Which one will she/he be more interested in? Two days after the first meeting How many Who are the (via phone) NAME Earning opportunity Product BP’s will she people she/he knows ❏ Which customers were you able to visit? place order might be interested in To which meeting When can you invite? Oriflame? ❏ How many orders were collected? for? can you invite Day & Hour ❏ Were there any questions asked by the - Expand through referrals. Use social media to share your interests and find new prospects 1 customers? 2 ❏ Were the other people interested in Oriflame added on the name list? 3 ❏ Are there any other people that she/he 4 wants to visit with the Sponsor? ❏ Reminding about the dates of Home 5 Meetings, Big Meeting and Product Training, 6 ❏ How many people will attend these meetings? 7 ❏ Reminding about Welcome Program and 8 other campaigns if there are any. 9 ❏ Making appointment for a meeting for 3 days later. 10 Appointment date.....................hour........................ 11 12 13 3. Invest in catalogues 14 15 16 17 3 Three days after the phone call (face to face) ❏ Sharing first experiences about Oriflame - Minimum of 20 per catalogue period, aim for 20 customers 18 business, 19 ❏ Showing how to place orders online ❏ Credit conditions, credit card and 20 installment opportunities 21 ❏ Explaining how to receive parcels - Move the catalogue from customer to customer 22 ❏ Explaining how to do the payments 23 ❏ Explaining product guarantee 24 ❏ Reminding about Welcome Program and other campaigns if there are any. 25 ❏ Reminding about earning targets. - Share online links with your customers online 26 27 28 29 4 One week after face to face meeting or 4 days before period - Also possible to use the Ipad application to show the catalogue 30 the catalogue is over (via phone) SUM ❏ Did were place order? – You plan to earn.......................for the current catalogue period. ❏ Was she able to attend Welcome Program and other campaign opportunities? What are you planning to do with the money you earn?............................................................................. ❏ Were the products delivered to the 1 Your sponsor will help you with the following Opportunities you should not miss for current and next customers, were the payments collected? ❏ Was the target for earning attained? ❏ Were orders taken for the next catalogue? ❏ Filling in the application form ❏ Detecting your skin type with Skin Analysis Test .................. catalogue period, ❏ Are the names increasing on the name list? ❏ Detecting products suitable for you from the Skin Map Code Page ❏ How many people will be in the ❏ How much profit will you gain when you buy these products for next meeting?................. yourself?............. ..................... ..................... ❏ Preparation of a name list of the people you know who will be willing to see ❏ Reminding about Home Meeting, ..................... ..................... the catalogue and be interested in earning opportunity Big meeting and product training dates 4. Show catalogues and ask for the order ❏ Welcome programs and other programs that you should not miss ..................... ..................... ❏ Invitation to the Step 2 Training organized ❏ Deciding on a date for the visits which your Sponsor will accompany you ..................... ..................... ❏ Deciding on the meeting to which you will invite the people who will be especially for the consultants who brought interested in earning opportunities ..................... ..................... guests to the meetings - Ask open questions, listen, use guides and actively show the catalogue - Take order immediately, if necessary leave catalogue for 2-3 days - Collect payment in full and show the next catalogue THE MORE PEOPLE WHO SEE THE CATALOGUE THE MORE ORDERS AND THE MORE POTENTIAL EARNINGS YOU GET! THERE IS AN ONLINE VERSION OF OUR CATALOGUE. PLEASE VISIT OUR SITE AT WWW.ORIFLAME.COM.PK TO LEARN MORE. AN IPAD APPLICATION FOR THE E-CATALOGUE IS ALSO AVAILABLE 3. Make money by inviting other people and building a team to make money together THE REWARDS FOR INVITING PEOPLE AND BUILDING A GROUP In Oriflame you can however earn unlimited income by INVITING others to join (sponsoring). This is your reward for coaching and showing other people to be successful. The income from sponsoring grows slowly at first – then it expands rapidly without limits! IN THE BEGINNING YOUR MAIN INCOME WILL COME FROM SHOWING CATALOGUES AND TAKING ORDERS BUT MONTH BY MONTH THE INCOME FROM INVITING OTHERS WHO DO THE SAME GROWS AND GROWS. THE PEOPLE THAT ARE SUCCESSFUL IN ORIFLAME ARE THE ONES WHO ARE PERSISTENT AND PATIENT WITH THEIR SPONSORING. 17
OUR BUSINESS O P P O RT U N I T Y CONCEPT MAKE MONEY TODAY AND FULFIL YOUR DREAMS TOMORROW. Up to now you have learned that in the beginning, most of your income will come from SHOWING catalogues and taking orders. It allows you to “Make Money Today”. With time you can earn a significant income by successfully INVITING others, building and coaching a team to do the same. Income from your team’s growth can be life-changing for you. The earning opportunity is virtually limitless. This is what we call “fulfil your dreams tomorrow”. Oriflame compensation plan – Success Plan, allows you to be compensated on your sales, as well as on the sales of others you INVITE and recruit to Oriflame. I have reached my personal and professional dreams with the help of Oriflame. Vladimir Polezhaev ORIFLAME GLOBAL LEADER, RUSSIA “When we first joined Oriflame we didn’t have any dreams, we just needed money. Then, when we received our first income and experienced the taste of money we started to work with redoubled enthusiasm. Once, our younger daughter complained that we didn’t read fairy-tales to her, as other children’s parents did. Our answer to her was: “We really didn’t read fairy tales to you because we were working to make your life become a fairy tale”. And then time passed by and when she was ready to go to university we told her she could choose any university in the world! Now that we have become real businessmen and very wealthy people our aim is to help others to repeat our success. And we are proud that it is possible to do so. We have not only the biggest organisation within Oriflame, but the most profitable one in the world, which gives thousands of people across the world an income and 18 helps them to make their dreams come true with Oriflame!”
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THE ORIFLAME SUCCESS PLAN 20
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BECOME A SUCCESSFUL LEADER WITH ORIFLAME! You will soon realise the many benefits of working as an Oriflame Consultant. As you reach new titles in the Success Plan you will earn more money and be recognised in several ways in Oriflame. By growing your business in Oriflame we do our best to support you in maximising your potential and your business skills. We will do our utmost to help you succeed and fulfil your dreams faster than you could ever imagine! THE BENEFITS OF BEING A LEADER IN ORIFLAME Earn a substantial income – Earnings at the independent Manager level are good, but your earning potential really takes off when your reach the Director level! The expected average income for a Director in the first year is Rs. 4,94,000 but that’s just the beginning. As you reach higher and higher Director levels, your income grows exponentially and you have a fantastic opportunity to create financial stability for yourself and your family. A Gold President Director can expect over Rs. 3,00,50,000 a year! Fantastic cash awards – When you qualify to become a Director, a cash bonus is paid on top of your normal monthly income. Cash awards ranges from Rs. 75,000 (Director) to Rs. 75,000,000 (Diamond President Director). Recognition – Each title is recognised with a unique pin to wear. It will show everyone around you that Oriflame recognises you as a high-ranking leader and business partner. Leaders’ Club – As a Director, you’ll know you’re making good progress when you qualify for the Leaders’ Club. The recognition of being part of the exclusive Leaders’ Club is a reward in itself, but you will also attend all the “invite-only” events and training seminars and enjoy special incentives available only to Leaders’ Club members. Direct line to Oriflame – As a Director, you deal directly with Oriflame instead of through your sponsor or other Directors. A Director leads his/her group in direct contact with the company. Feature in the newsletter – On reaching the Director level, you will be featured in the newsletter. At the highest Director 22 levels, a personal article will be written about you. It’s great exposure and lets you share your story and experiences with your downline
PERSONAL DEVELOPMENT Becoming a Director means leading your group, including other Leaders. The different training modules in the Oriflame Academy and the specially designed Directors’ seminars will help you sharpen your leadership skills. Regular meetings with other Directors and Oriflame management will help you develop even further. DIRECTORS’ MEETING Once you have reached Director level, you are recognised as a key Leader in Oriflame. At the Directors’ meeting you’ll then cover current topics related to your business with representatives of Oriflame’s management. INTERNATIONAL CONFERENCES Oriflame hosts three major international conferences every year in exotic locations. They are titled respectively the Gold, Diamond and Executive conference. Executive Directors and higher are invited to participate in the most exclusive Executive Conference which takes place just prior to the Diamond conference. Participation is always based on your results. In order to qualify for these, more exclusive events, you should start mapping out your strategy now. Find out more and how to qualify on page 73 Qualification is not always directly linked to your title, but normally you can expect to qualify from Gold Director level and up. 23
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2 26 SARPIO – Sales and Recruitment Processes in Oriflame 32 The 3 level system 35 Oriflame team dynamics 40 Planning and organising your business 42 Oriflame online 46 Oriflame Academy 25
SARPIO G RO W F A S T W I T H O R I F L A M E ! WHAT IS SARPIO? As a prospective Leader you need to adopt a systematic way around which you are able to share best practices with of working in order to grow a successful business. It is Leaders from other downlines and at higher levels with important that the way you are working and developing your Leaders from other countries. business is easy to duplicate in order for the Consultants in your group to be able to adopt your way of working. The SARPIO system is based on selling, recruiting and developing new leaders through arranging meetings! The By monitoring the most successful Leaders in Oriflame all meetings become a forum to test and discuss the products around the world, as well as from the direct sales and and to train you in how to develop your business. networking industry in general, we have developed a system for success. The more meetings you arrange – the more you will grow. SARPIO explains how to best arrange the meetings and how This system is named SARPIO – Sales and Recruitment they will help you in developing your business. Processes in Oriflame.This is simply the most efficient roadmap to success! The SARPIO system suggests you to organise your work by arranging three different types of meetings depending on the The core contents are generally accepted principles for size of your business and with different frequency. It will help growth of a network marketing organisation and the structure you to maximise your efforts and result in a much faster is uniquely designed to fit the Oriflame Success Plan and the growth of your business! profile of an Oriflame Consultant. The Oriflame Success Plan earnings, awards and trips are the compensation you enjoy as SARPIO CONSISTS OF you build a successful business and SARPIO is the system we THE FOLLOWING CORE ELEMENTS: recommend and provide for you which will help you realise your full potential. Once you reach 21% Director level you • Clear roles and priorities for Consultants and Leaders may choose to follow any system you like as long as it is • The Oriflame Opportunity Presentation including Getting within the Rules of Conduct and the majority of successful Started Directors choose to implement SARPIO. At Director level • Oriflame Team Dynamics and Core Team principles you will find that your own experience, examples and • Goal Setting and Planning personality are what make your team and network different • The 3 Level System – where the concepts above are from another Director’s. Still, by following the SARPIO integrated principles, you will have a robust and solid system for growth SARPIO helps me succeed in Oriflame. Julieta Guzmán and Ramón Corral ORIFLAME GLOBAL LEADER, MEXICO “Working with the SARPIO methodology, we could develop from Diamond Director to President Director in just one year. SARPIO gave us a way to teach our Leaders how to grow rapidly in a stable manner, reaching more new titles faster. Today our objective is to help our team develop their businesses in the same way we did, so that they too can achieve financial independence and fulfil their dreams. With Oriflame we can help many more people and their families, giving them the opportunity to live a happy and fulfilled life.” 26
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C L E A R RO L E S A N D PRIORITIES FOR C O N S U LTA N T S A N D LEADERS ROLES AND PRIORITIES FOR CONSULTANTS THREE CORE ACTIVITIES SHOW THE NEW CATALOGUE AND TAKE ORDERS Oriflame´s philosophy is to invite everybody to become a Consultant regardless of their level of ambition. The results 1. Build your Name List of at least 30 people. List family, show that around 40% of Consultants are wholesale buyers friends, co-workers, neighbours and everyone else you buying for themselves and their family. Another 40% are come in contact with. sellers and have on average 6 to 10 customers while 20% are 2. Select 5 people from the Name List. existing or aspiring Leaders. All three categories are equally 3. Contact them; share your excitement about having joined important for the success of your business. The opportunity Oriflame and say “I would like you to see the new Oriflame for Leaders to develop a considerable business relies on many catalogue”. people joining with varying level of ambitions. As the majority 4. Show the catalogue; let them know which products you like of Consultants can be expected to spend only 3 to 10 hours yourself and say, for example, “what can I order for you?” on Oriflame per catalogue period, it is therefore important 5. Ask each of the 5; “who do you know that would like to that this time is spent on productive and fun activities. Your see the new Oriflame catalogue?” and add them to your role as an aspiring Leader is to coach and support them to Name List. make money for themselves. The chances are that some of them will then find that sponsoring others and building a team INVITE OTHERS TO JOIN of their own can be something for them too. In fact approximately 50% of existing Leaders had no ambition to 1. Select another 5 people from the Name List to invite to the become a Leader when they first joined Oriflame, but then next OpportunityPresentation. discovered that there was a dynamic opportunity beyond 2. Contact them within the next few days and simply let them buying or selling and today have become Leaders. know how happy you are with your decision to join Oriflame – say for example; “I have just joined Oriflame, Since the average Consultant has a relatively low level of natural Swedish cosmetics and I am very excited about it . involvement with Oriflame, experience has shown that the This may also be a great opportunity for you! Join me at the priorities for a regular Consultant need to be very simple and next Oriflame meeting to find out for yourself!” the focus when coaching a Consultant should clearly be on 3. Go with them to the next Opportunity Presentation. these 3 priorities: ATTEND MEETINGS, TRAININGS AND EVENTS These are: 1. Oriflame meetings are fun get-togethers of Consultants • SHOW – the catalogue and take orders where you can benefit from the experience of other • INVITE – others to join Oriflame Consultants. • ATTEND – meetings, trainings and events 2. Make sure to attend the catalogue launch meeting, held every time a new catalogue is released, to learn more about the latest products. 3. Attend the training sessions offered in the Oriflame Academy – your path to success to become more skilled in showing the catalogue and inviting others to join. 4. Soon you will be earning good money for yourself! 28
SUCCESS FORMULA FOR ORIFLAME CONSULTANTS Actively show each new catalogue and take orders from 20 regular customers. Talk enthusiastically with 3 people a day about the Oriflame products and opportunity. Always ask for referrals. Perform the following activities every catalogue: SHOW – the new catalogue and take orders: - Show it to everyone on your Name List - Have at least 20 regular customers - Reach the benefits of Welcome Program and Business Class INVITE – others to join: - Invite and accompany others to an Oriflame Opportunity Meeting - Meet with your new Consultants every week - Enjoy the benefits of advancing in the Success Plan ATTEND – meetings, trainings and events: - Attend every Catalogue Launch Meeting - Develop yourself by attending trainings and seminars - Enjoy meeting new people and making new friends 29
C L E A R RO L E S A N D PRIORITIES FOR C O N S U LTA N T S A N D LEADERS ROLES AND PRIORITIES FOR LEADERS Having reached the Manager level in the Success Plan it is your personal group. It is essential that you take care of and important that you define your roles & priorities differently train these new Consultants otherwise there is a risk they will compared to being on Consultant levels.Your new priorities leave you. could be summarised as follow: THE MANY BENEFITS OF TRAINING – THE ORIFLAME • RECRUIT – and activate Consultants ACADEMY. Training is fundamentally the responsibility of • TRAIN – your personal group and develop future Leaders Leaders. It is best done through group meetings where the • SET GOALS – and follow-up in order to drive activity and meeting in itself serves the important role of the “glue” that development holds together the organisation. Oriflame training modules in the Oriflame Academy are available to support Leaders. RECRUITMENT is an everyday priority and as a Leader When performing training or Opportunity meetings it is you need to act as a role model because of two reasons: important for the Leader to delegate tasks and allow Leaders at lower levels to present as well, so that they too can grow in 1) Recruitment is what keeps driving your business forward. their role as a Leader. A Leader can only grow by successfully To reach the really high titles and have continued growth developing other Leaders. By developing & training your you constantly have to find new potential Leaders and downline to duplicate your work and become independent grow them into independent Leaders. Leaders you have found another important key to successful 2) The best way of teaching is to show an example. One of growth in Oriflame! the absolute keys to success in Oriflame is relentless focus on recruitment. SET GOALS & FOLLOW-UP. Drive activity in your FOCUS ON PERSONAL GROUP AND BUILDING personal group.A critical role of an Oriflame Leader is to STRONG LEADERS. The Success Plan is about recruiting ensure that the personal group is active. others, supporting them to become successful and hence building a strong Personal Group and thereby advancing to LEADERS SHOULD SUPPORT CONSULTANTS TO BE Director Level. Once at Director Level the focus should ACTIVE. The priority for Leaders is to get as many continue to be on building a strong Personal Group and Consultants in their Personal Group as possible to place an developing future Directors. It is only through the development order in each catalogue i.e. be “active”. This is achieved by of new Directors from the Personal Group that a Director can setting clear expectations when they are recruited and by advance to higher Director titles. The time and energy a continuously following up and contacting those who have not Director invests in developing a truly strong split out Director is placed orders. Even those who have placed an order should rewarded many times over. That new Director will be able to be contacted to be praised and coached to higher sales or work independently, allowing the upline Director to focus on levels in the Success Plan. The Leader contacts her/him and developing yet another new Director. also ensures that sponsors are in contact with their Consultants as this is an important part of leadership RECRUITMENT IS AN EVERYDAY PRIORITY. A strong development. Personal Group is one with healthy ongoing recruitment. The nature of our business is that there is a natural drop off of A LEADER NEEDS CLEAR GOALS. A Leader must also have Consultants who find other priorities in life, which is why a clear goal to strive for: desired earnings or trips they can recruiting new Consultants must always be the first priority. It qualify for. The goal should always be linked back to the is important for Leaders to lead by example and personally Success Plan. The company through its’ ASM:s (Area Sales recruit, even as they advance. If they stop recruiting, the Managers) is there to coach the upper level Directors while Consultants in their Personal Group will notice and also Leaders at lower levels are coached by their upline Directors eventually stop. Once someone has been recruited they who replicate this process. As a Leader you need to set should receive follow-up both from their sponsor (the one realistic long term goals and also short term goals for the who invited them to join) and the Manager/Director of coming catalogue. This goal setting is done in the Business that Personal Group. Planning Session. The ultimate goal is for every Leader to have such a session at the beginning of every catalogue and a TRAIN YOUR PERSONAL GROUP. If you have the continuous follow up throughout the catalogue period. 30 right focus on recruitment many new Consultants will join
SUCCESS FORMULA FOR ORIFLAME LEADERS Personally recruit one Consultant per week and continuously stay in personal contact with new and established Consultants. Make sure sponsors duplicate your efforts and grow into Leaders RECRUIT and activate Consultants - Communicate to all Consultants the expectation of Show, Invite, Attend and placing an order every catalogue - Conduct Oriflame Opportunity Meetings (L2, L3) and Catalogue Launches - Maintain continuous contact with the Consultants and Leaders in your Personal Group TRAIN and develop future Leaders - Conduct Oriflame Academy Trainings - Form core teams and delegate tasks to develop future Leaders - Motivate through recognition and inspiring testimonials SET GOALS and Follow-up - Develop individual goal and activity plan in the Business Planning Session - Replicate the Business Planning Session with Leaders in your group - Continuously follow up with Leaders and Consultants in your Personal Group, coaching for success 31
THE “3 LEVEL SYSTEM” A SYSTEM FOR STRUCTURING T H E W O R K I N A P E R S O N A L G RO U P The basis for growing a Personal group is that each level of Consultant, Manager and Director performs their role and fulfils their responsibilities. Oriflame´s recommended system to structure this work, based on best practice, is the “3 level system”. THE 3 LEVEL SYSTEM LEVEL 3 Director’s Prospecting Methods Core Directors Weekly Meeting Team • Friends and Associates Recruit, Train, Set goals • Existing Customers Weekly OOM FEED + Training + Planning • Field Prospecting Catalogue Launch - Street promotion DRIVE - Questionnaires LEVEL 2 Manager’s Core - Cold Calling Managers 12-21% Group Meetings Team - Flyer distribution Recruit, Train, Set goals - Exhibitions and fairs Small group OOM 2-3 meetings per week FEED FEED • Advertising DRIVE • Recruiting Campaigns LEVEL 1 1-1 OOM Invite People Consultants 0-9% Show, Invite, Attend Daily OOM - Oriflame Opportunity Meeting - Business Emphasis - Beauty Emphasis HOW DOES THE 3 LEVEL SYSTEM “DRIVE” AND “FEED” NETWORK ACTIVITY? A Leader can have 3 different levels of Consultants in her network: Level 1: Consultants (0-9% in the Success Plan) Level 2: Managers (12-21% in the Success Plan) Level 3: Directors There are different expectations for each of these levels. The 3 Level System provides a way of integrating and synchronising all three levels for best possible results. Lower level activities feed into upper levels. Then the events at the upper level drive the activity of the lower levels. Team spirit develops, everyone learns by doing; everyone is more active as sales and recruiting increase. 32
THE LEVEL 1 MEETING can be referred to as “Big Meetings” since there are more Consultants and invites attending and they should be arranged A level 1 meeting is 1-to-1 meeting presenting the Oriflame weekly. Managers invite their Personal Group (or at Opportunity. In the typical L1 meeting you book a time with least their Core Teams). Each participating Consultant the prospect in a relaxing place – it could be a café, your or (including Managers and yourself) should invite as many her home or any other place convenient for the prospect.You prospects as possible, but no less than 1 prospect per bring the OOM flipchart and go through it with the prospect. Consultant.The Director in charge of the L3 meeting should It is important that you add your own experiences – how be assisted by all the Managers, and hold an Opportunity come you joined Oriflame and what are your favourite Presentation. An important part of the L3 meetings is Oriflame products. Ask questions to the prospect as it helps recognition, where those who created good results get her getting involved. If the prospect decides to join at the end rewarded. At the end, Sponsors conduct “Getting Started”. In invite her to your sponsor’s L2 or L3 meetings as well. Call addition the Director should, once per catalogue period, her the next days after the meeting to follow-up and help her include a catalogue launch presentation. All guests at getting started. Ask her to bring an invite to the next meeting! these meetings have fun, learn about Oriflame and either If she doesn’t want to become a Consultant she can become become a new Customer or a new Consultant, while existing a customer. Remember that follow-up is key - therefore show Consultants get motivated and grow. In connection with the every catalogue to your customers! The more often you do weekly L3 Meeting, Directors should hold training sessions this meeting, the more recruits you will get and the faster with the assisting Managers. There the Consultants receive you will grow. Oriflame Academy Training, product training and motivational support. Afterwards, all Directors meet with the Managers and conduct their weekly planning together, where they PROSPECTING TECHNIQUES organise the coming weeks’ events. In addition to Opportunity Meetings, the Director and Managers plan events In order to find new people to present the Oriflame and hold periodic Social Activities: birthdays, holiday events Opportunity to you need to prospect. Prospecting means that and celebrations involving the entire Personal Group. you invite new people to listen to and potentially join the Oriflame opportunity. It is essential for your business that you do prospecting as often as possible since it helps you to grow BENEFITS OF THE 3 LEVEL SYSTEM? your business.You can do prospecting for example in • Gets Managers involved (12%-18% in the Success Plan) in shopping malls or parties, on the bus or by asking your friends the recruiting process. for referrals. • Is a way to ensure that Directors are active in recruiting and supporting their Personal Group. THE LEVEL 2 MEETING • Makes it easier for everyone to fulfil their roles and priorities, and enhances development of new Leaders. When starting to recruit and developing future Managers your • Helps existing Leaders get organised and advance in the business will grow faster. In order to prioritise and use your Success Plan without excluding anything they are already time in the smartest way we suggest a successful and easy successfully doing. meeting structure to work with – complement the first • Establishes consistent recruiting and sales processes that SARPIO level with the second level in the SARPIO remain ongoing after special recruiting or sales campaigns. system! The L2 meetings are also called “Manager meetings”. They are small group meetings at a home, café, mall or other To summarise the roles and priorities of the 3 level system: meeting place, where the Manager conducts an Oriflame • Don’t forget to have the L1 meetings every day! Opportunity Presentation with a business or beauty emphasis. • As a Manager you should apart from the L1 meetings also An important part of the L2 meetings is recognition, where arrange L2 meetings minimum 2-3 times per week. You those who created good results are rewarded. At the end of should in addition assist your Director in arranging L3 the meeting, the Manager and Sponsors help the new recruits meetings weekly by inviting prospects and help recruits to “Get Started”.This includes teaching them how to show getting started. the catalogue and take orders, creating their “Name List,” • As a Director you should arrange the L1 meetings every inviting people to the next meeting, and making plans for the day, the L2 meetings 2-3 times per week and a L3 meeting next weeks together. Sponsors should accompany their new per week. Involve your Core Teams to conduct the recruits to all meetings and help them to learn and grow. meetings in order to train them well in the SARPIO system Prospects who do not become Consultants in the meeting and ensure duplication of your work. are shown the current catalogue and welcomed as customers. A Manager can also be part of L3 meetings as a team along Don’t forget that… with his/her Director. • The more meetings you arrange the more recruits you will have and the faster you will grow! THE LEVEL 3 MEETING • Never lose focus on follow-up and help recruits to get started – otherwise they might leave Oriflame and not help As a Director you can grow and improve leadership you grow! development by start arranging the L3 SARPIO meetings. This 33
THE “3 LEVEL SYSTEM” A SYSTEM FOR STRUCTURING T H E W O R K I N A P E R S O N A L G RO U P HOW DOES THE 3 LEVEL SYSTEM USE THE ORIFLAME OPPORTUNITY MEETING (OOM)? While experienced Leaders can recruit without any visual All three Levels utilise the same Oriflame Opportunity support and tailor their presentation uniquely to the prospect, Meeting format and key phrases while emphasising different experience shows that the downside of this is that upcoming parts for special audiences and purposes. Leaders feel that they can never be as good as an experienced Leader. That is why even experienced Leaders BUSINESS OOM is the standard OOM focusing on the should stick to a standardised presentation as then new business opportunity, outlining the company, products and Consultants can duplicate the presentation much more easily what it’s like to be a Consultant, closing by inviting and signing and start holding presentations themselves. up guests as new Consultants and then welcoming new Customers. As outlined above, new Consultants go through The keys to success in Oriflame’s SARPIO system are the “Getting Started” process, while new Customers are duplication & delegation. Oriflame has developed the shown the catalogue and place orders before they leave the ORIFLAME OPPORTUNITY MEETING FLIPCHART for the meeting. This presentation can be given 1-to-1 by SARPIO meetings.The strength of this flipchart is that it Consultants, or at the Managers’ small group meetings, or at contains just enough information to present the attractive the Directors’ larger weekly meetings. Oriflame opportunity. In addition it is easy and simple to use – anyone could do the same! It has all the information you BEAUTY OOM or what some call “Beauty Demonstration” need, and the content has proven to be just enough for a first also follows the standard OOM format using the key phrases, meeting with invites. but Consultants expand the product portion of the presentation, emphasising the various Oriflame lines and sometimes doing a skin care or colour cosmetics demonstration. They then close with the same invitation to become new Consultants and welcome new Customers. It can also be given by Consultants, by Managers in their small group meetings or by Directors at their larger weekly meetings. CATALOGUE LAUNCH OOM held at the Director’s weekly meeting at the beginning of each catalogue period, also follows the standard OOM format. But the Director and Managers expand the product portion of the OOM, adding all If you use it in all the SARPIO meetings. - L1, L2 and L3 you new products, offers and promotions of the new catalogue, will show the way for your Consultants as well and they can plus their own games, fun and motivation focusing on the copy you and your way of presenting. The OOM flipchart is catalogue’s monthly theme. essential for duplicating your work! 34
ORIFLAME TEAM DY N A M I C S DO YOU WANT TO GROW EVEN FASTER? FORM CORE TEAMS! THE CONCEPT OF CORE TEAM Experience has shown that a Consultant who has the ambi- your Core Team is where you focus, because this core team tion to grow into a Leader´s role (12% and up) in the Success creates the powerful togetherness, spirit, passion and activity Plan has a much higher probability of success when forming that drives the growth of your entire personal group. Many of what is referred to as a “Core Team”. A core team consists the Consultants on your Core Team will be your future lead- of at least 5 Consultants who have decided to go beyond the ers. buying and selling opportunity and have committed to devel- op into Leaders. Statistically your Core Team will be about 10% of the active Consultants in your personal group – that’s one out of ten. THE 5 RULES FOR CORE TEAMS Celebrate if you get more. Don’t give up if you get less. Half of this number will already have product and business skills. You ask members of your downline whether they are com- Some will already show leadership ability. The other half will mitted to grow and if they are ready to join a select group of lack many skills but have aspirations to learn and grow. Both Consultants who have decided to work together to achieve halves are important to team success and will make good their individual goals. Those who are interested should com- Core members. mit to themselves as well as to you to follow the 5 rules of As you personally recruit, put all your new recruits into your Core Teams which are; Core Team where they will catch the Core Team’s together- ness, spirit and passion – and quickly grow. This will make 1. Talk enthusiastically to at least 3 new people a day about sure your first line continues to expand – so you are building Oriflame wide. Also make sure your other Core Team members per- 2. Bring at least 1 prospect to each meeting sonally recruit the same way. But don’t worry if some new 3. Participate as a team in L2, L3, and company events ones drop out over time. Keep in the Core only those who 4. Accept team responsibilities as delegated by Team Leader are dedicated and willing to work. You will get your commit- 5. Grow! Go for your next title in the success plan! ted 10%. – at 12% you form your own core team and conduct L2 – at 21% you conduct L3 activities To start, you can individually identify potential members of your Core Team and invite them to join. Sit down for a 1-to- FORMING YOUR CORE TEAMS 1 meeting and offer them the special opportunity to work personally with you. Or you can make a formal announce- Some of these Consultants will come from your first line and ment that you are forming a “Core Team.” Send a letter to some from other levels of your personal group. Of course everyone in your personal group. Offer membership to those everyone who joins Oriflame in your personal group can take who want to earn more, grow and go for their dreams. part in your team activities. But 35
ORIFLAME TEAM DY N A M I C S Whichever method you choose to get started, you need to hold an official “organisational meeting,” where you bring everyone together, set goals and get everyone’s commitment to start off right. We will get to that shortly. LEADING YOUR TEAM need to help them form their own Core Team and conduct Small Group Meetings during the week, just as you did After forming your Core Team, your next important THIS IS CALLED A “12% MINI-SPLIT- assignment is to lead that team. Your team will not run by OUT.” itself. It needs you as its leader! The new 12% Manager will now: You take the lead by: • Form his/her own “Core Team” • Maintaining close contact with your team members – • Hold Small Group OOMs sharing your vision, goals and commitment. • Use the Presentation Folder • Holding formal team planning meetings. Setting group goals • Learn to do 1-to-1 and 1-Many and laying out your plans together. • Conduct “Getting Started” with every recruit • Outlining, organising, and delegating the teamwork. • Work together and activate others • Holding your team OOMs, activities, and events together. • Go together to the L3 Director’s Weekly Meetings • Continually follow up and reward results. The new 12% Manager and their Core Team will sit together at the Director’s OOM and have their own part in the REACHING GOALS AS A TEAM presentation. Now you are on your way to duplicating the whole system. You share many values and dreams with your team members. You will find that most of your goals are similar. That is what Soon you will have another Core Team member reach 12% brought you together as a team in the first place. So the and become a “Mini-Split-out.” Again, make sure they principle function of your team is to set goals and reach them duplicate with their own Team everything they learned while together: working on your Team. Then you will have several “Mini- • Set group recruiting and sales volume targets together. Split-outs” growing 12% to 15% to 18% and you will grow to • Do recruiting together. 21%. Congratulations, you are a new Senior Manager! • Show the catalogue and new products together. • Demonstrate products and sell together. • Learn about the products and the business together. DIRECTOR’S CORE TEAM • Reactivate inactive Consultants together. • Go to the Director’s OOM and Oriflame events together. •C ontinues holding L2 OOMs You maintain your Core Team where you continue to hold Yes, go for your dreams in Oriflame together! small group meetings during the week, and develop your future Leaders, who become “Mini-Split-outs” when they reach 12% ORIFLAME TEAM DYNAMICS • Everyone does 1-to-1 OOM • Work together and activate others - you organise your Before long, you will develop into a 12% Manager. This is an Managers to take care of all the Consultants within their important milestone as you now step up and start leading L2 own personal groups, and then organise your own Core meetings yourself in collaboration with your Core Team. Team to take care of everyone outside the Manager Working in a systematic manner a member of your Core groups. Team will also reach the 12% Level in the Success Plan and • Leads L3 together with all managers and Core Teams become a Manager. This is another important event for your own growth. As soon as you have a new 12% Manager, you 36
MANAGERS – MANAGEMENT TEAM •H old L2 meetings separately You now have a MANAGEMENT TEAM comprising of all your Managers. Managers and their Core Teams hold L2 OOMs separately from you and your Core Team. But each week you and your Managers come together and participate in L3 meetings, including the OOM, the training, and the planning meeting every week • L aunch Catalogue Together At the beginning of every Catalogue period, at one of your Weekly OOMs, you and your Manager Teams go through the catalogue launch together. This is an OOM with a product focus – featuring the products and offers in the new catalogue. SO NOW YOU ARE FULFILLING YOUR NEW LEVEL OF LEADERSHIP! DIRECTOR’S CORE TEAM MANAGER’S CORE TEAM 37
Having meetings with my Core team on a regular basis helps every person in my core team to succeed Kamini and P.N Jha ORIFLAME GLOBAL LEADER, INDIA “Success without a plan is a gamble. Planned Success is a life full of achievement, rewards and happiness.The Oriflame Success Plan is a true road map to a life of abundance, riches, fame…..and fulfilment. We have changed our present with the Oriflame Success Plan…. and invite you to change your future ….. follow the Success Plan. Build a strong Core Team to fulfil their dreams and change your life. This has been our formula for success. The last 16 years with Oriflame has been a roller coaster life – with many ups and fewer downs and today we are Diamond Executive Director – the highest title ever achieved in India. We have not only changed our life but the lives of thousands of people in our Team. Many of them are earning amounts beyond their imagination. Thanks to Oriflame Success Plan”. 38
Personal recrutment is essential, the more often you do it, the faster you will grow Nuria and Serik Akhmetovy ORIFLAME GLOBAL LEADER, KAZAKHSTAN “Our success in Oriflame is due to the fact that for many years now we have had a clear rule – to tell 10 people every day about the opportunities that come with Oriflame, to conduct 2-3 opportunity meetings per day and to provide all newcomers with our support and motivation. We spend about 80% of our time on recruitment. Sometimes people don’t like to recruit every day and of course people don’t like to get refusals. But we believe that success comes with a blend of routine and unpredictability. Unsuccessful people are looking for methods that they like, successful people work by any methods, because they like the results”! 39
PLANNING AND O R G A N I S I N G YO U R BUSINESS Taking time to plan your success is a vital part of your role as Manager and Leader. Analysing the performance of your group and yourself as their Leader, and then taking the appropriate action and follow-up will create a performance management culture within your team. This raises everyone’s expectations and standards, leading to improved results and higher earnings. ALERTS & NOTIFICATIONS Alerts & Notifications (A&N) is an online tool where you can find everything you need in order to plan, organise and follow-up on your business! The tool provides already formatted and prepared analysis with a specific purpose and follow-up possibility for each report (see page 91).You will also find various online reports such as the Personal Group Development Report and the Activity Report. HOW TO SET A SHORT TERM GOALS FOR THE CATALOGUE PERIOD 1. U se your Personal Group (PG) Development Report and Activity Report (see page 88 – 90) as your key management tools. 2. Using the PG Development Report take one day in the beginning of each catalogue period together with your upline Director or ASM to plan Sales Force Development and sales for the catalogue. Make sure you always reach above the criteria set for Leaders Club. 3. Identify your “3 High Potentials” in your PG and meet with them to develop an individual plan for each. They are the 3 people you will focus on developing this period. 4. Make sure you get full benefit from the Welcome Programme for new Consultants and the Business Class incentives for consistent activity at a reasonable sales level. Ensure that you lead by example by setting a personal goal for selling and recruiting. MAKE AN ACTIVITY PLAN FOR THE CATALOGUE PERIOD 1. M ark your calendar with the number of hours you have as “dedicated Oriflame time”. Decide if you want to work during the day, evenings or weekends or a combination. 2. Mark all fixed activities such as Directors Weekly Meeting and when you will hold Small Group Oriflame Opportunity Meetings (OOM’s), assist with Directors OOM or at Director level plan and hold the Directors Meeting. Include when you will meet with your ASM or upline Director to share goals and plans. 3. Set aside time for personal selling and recruiting and following up of Inactives. Setting goals and using reports to plan on BPS with my downline and great partnership with ASM. Tsevelmaa Battumur and Natsagdorj Byambajav ORIFLAME GLOBAL LEADER, MONGOLIA “We organise BPS with our core team every catalogue and our motto is ‘listen to our Core Team members’. In that way we can define goals for the long and short term. We use various reports. The reports are very important for planning and analysing. If we have a question or need advice, we go to the company to meet with our ASM. Because the ASM is like our compass or guide, and always supports us.” 40
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