SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics

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SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics
ORIFLAME
SUCCESS PLAN
           LEADERS EDITION
SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics
SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics
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SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics
CONTENT

    09   Congratulations
    10   Oriflame Facts
    11   This is Oriflame
    12   What we offer
    16   How to show catalogues and take orders
    18   Our business opportunity concept
    22   Become a successful Leader with Oriflame

    26   SARPIO – Sales and Recruitment Processes in Oriflame
    32   The 3 level system 
    35   Oriflame team dynamics
    40   Planning and organising your business
    42   Oriflame online
    46   Oriflame Academy

    50   The Oriflame earning opportunity
         The first step to success
         The second step to success
    52   The third step to success
    54   The fourth step to success
    56   The fifth step to success 

    60   How to earn bonuses 
    63   The 4% Oriflame bonus
    67   The 1% Gold bonus 
    71   The 0.5% Sapphire bonus 
    72   The 0.25% Diamond bonus, The 0.125% Double Diamond bonus, The 0.0625% Executive bonus
    73   Have fun
    74   Building an international business – international sponsoring 

    79   Policy manual
    80   Rules of Conduct
    84   Consultant Online Policy
    86   10 Golden rules
    87   Terminology
    88   Appendix – Reports

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SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics
THE ORIFLAME SUCCESS PLAN – LEADERS EDITION EXPLAINS THE REWARD
PROGRAMME OF MONTHLY EARNINGS, CASH BONUSES, TITLES, RECOGNITION,
GIFTS, AND LOCAL AND INTERNATIONAL CONFERENCES AWARDED TO THE
HIGHEST PERFORMERS AMONG ORIFLAME’S INDEPENDENT LEADERSHIP. READ IT
TO SEE HOW TO REACH THE HIGHEST LEVELS, AND USE IT AS A REFERENCE GUIDE
ALONG THE WAY.

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SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics
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SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics
1
    09   Congratulations
    10   Oriflame Facts
    11   This is Oriflame
    12   What we offer
    16   How to show catalogues and take orders
    18   Our business opportunity concept
    22   Become a successful Leader with Oriflame

                                                    7
SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics
Jonas af Jochnick     Robert af Jochnick
Oriflame co-founder   Oriflame co-founder
SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics
CONGRATULATIONS
You have just opened up The Success Plan and we know from experience that those who do, very often find it a defining moment
in their Oriflame career. This is when many people decide to move beyond just selling the products to a few customers and start
building a business of their own. While selling and using the products yourself is very important, the limitless earning opportunity
and personal growth opportunity arises when you invite others to become Consultants. To help you succeed in this process and
to enjoy all the benefits along the way, we have developed the “Success Plan – Leaders Edition”.

This is an easy-to-understand guide that describes the endless benefits you can enjoy as an Oriflame Consultant and provides you
with ideas, proven methods and advice that will help you develop as a Leader.

The Success Plan also includes inspiring testimonials from some of our most successful Leaders who have made Oriflame a part of
their lives. We hope they will motivate you to realize your potential.

Today we encourage you to visualise your dreams, set new goals and plan the next steps in your Oriflame career. The entire
company, together with the more senior Leaders, will support you along the way; however it is entirely up to you to decide how
far you want to go and how much you want to earn.

Oriflame’s vision is to fulfil dreams, therefore it is our sincere wish that you are able to realise your dreams through the Oriflame
opportunity.

                        Magnus Brännström                                            Jesper Martinsson
                        CEO                                                          COO

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SUCCESS PLAN LEADERS EDITION - Oriflame Cosmetics
O R I F L A M E FAC T S

     • Founded in Sweden in 1967            • Around €1.5 billion in annual sales   • A product range of approximately
     • Wide portfolio of Swedish,           • Approx. 3.5 million Consultants        1000 cosmetics products
      nature-inspired, innovative beauty     around the world                       • Around 8000 employees
      products                              • Global Research and Development
                                                                                    • Listed on the Nasdaq OMX
     • Sales in more than 60 countries in    centre with over 100 scientists
                                                                                      Nordic Exchange
      five regions                          • 6 fully-owned production units in
     • Largest European beauty company       Sweden, Poland, China, Russia          • Co-Founder of World Childhood
      selling direct                         and India                               Foundation
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THIS IS ORIFLAME

O U R V IS I O N                  O U R M IS S ION                  OUR C ORE
TO BE # 1 BEAUTY                  TO FULFIL DREAMS                  VAL UE S
COMPANY SELLING                                                     TOGETHERNESS,
DIRECT                                                              SPIRIT AND PASSION

Our vision is a statement of      We are passionate about           They have been key ingredi-
our ultimate corporate goal.      fulfilling dreams. We want to     ents to our past success and
We are convinced that our         be the vehicle for Customers,     will be essential to our future
unique business opportu-          Consultants and Employees         success. Respecting and living
nity concept – Make money         to fulfil their dreams and lead   our Core Values creates the
today and fulfil your dreams      a richer and more meaning-        positive atmosphere that is
tomorrow™ - together with         ful life.                         essential in our business.
dedicated Employees and
independent Consultants
and Leaders who embrace
our strong corporate culture
will eventually lead us to this
position.

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W H AT W E O F F E R ?

     As a Consultant you are offered the chance to Look great, Make money
     and Have fun. Our mission is to fulfil dreams – and that means giving you
     the tools and inspiration to change your lives for the better, to achieve
     your individual goals. This is what it means in practice:

           LOOK GREAT                             MAKE MONEY                                          HAVE FUN

     With over 45 years of skin care         As a Consultant you can start to             While working in Oriflame you
     expertise Oriflame knows how to         make money immediately. You                  have the opportunity to meet
     combine the best of nature with the     set your own targets, income                 new people and make new
     latest science to deliver performing    and working hours. You choose                friends, grow personally and
     products. You are also always certain   whether the goal is to make it a             professionally through meetings,
     to stay up to date on the latest        successful full time career or to            trainings and seminars, travel
     trends in beauty and fashion through    sell products in your spare time             internationally and qualify for
     our make-up products, fragrances        to earn extra income.                        high profile events.
     and accessories.

                                                            With Oriflame you will look great, make money and have
                                                            fun.
                                                            Özgül Cingil
                                                            ORIFLAME GLOBAL LEADER, TURKEY

                                                            “I believe that God gives three chances to humans in their lifetime to live
                                                            their “dream life”. And I believe that I caught one of them when I found
                                                            Oriflame. By using Oriflame’s great products, I am not only making
                                                            myself beautiful but also making the lives of all my consultants beautiful.
                                                            I am living the life of my dreams with Oriflame thanks to the great
                                                            financial rewards that Oriflame brings me. Thanks to Oriflame I meet a
                                                            lot of people of different ages and backgrounds and I have a lot of fun
                                                            when I spend time with them. And thanks to Oriflame, I travel to such
                                                            countries that I never even dreamt of going to”.

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YO U R D R E A M S – O U R I N S P I R AT I O N

                                                  13
MAKE MONEY                                HAVE FUN
             LOOK GREAT

     Oriflame offers a complete portfolio of
     beauty products for the whole family:
     skin care, colour cosmetics, personal and
     hair care, fragrances and accessories at
     affordable prices.

     The catalogues capture the latest beauty and fashion trends and are also full
     of exciting offers, which makes it easy to buy and recommend to your friends
     and customers.
                                                                                      Reason to join: Products

     What makes Oriflame’s products unique?                                           Olga and
     Oriflame has build up competence over more than 45 years to develop              Milan Vlajić
     unique products that are inspired by and often using ingredients from nature     ORIFLAME GLOBAL LEADER,
     combined with the latest science. On top of that we ensure that we follow        SERBIA
     the latest trends in fashion and beauty by offering up to date colour make up,   “I had been a highly satisfied customer of
     fragrances and accessories.                                                      Oriflame for three years, using only decorative
                                                                                      cosmetics. I didn’t have any information about
     The Oriflame Research and Development Centre                                     preparative cosmetics and Wellness. I was always
                                                                                      impressed by the quality, affordability and
     Our team of over 100 scientists and technical experts provides a wealth of       duration of products. Today everything I have in
     experience in research, development, technical support and quality assurance.    my bathroom has the Oriflame label. I gladly gave
                                                                                      Oriflame products as gifts to other households and
                                                                                      once people used those products they wanted to
     Oriflame manufacturing plants                                                    buy them. I think that the only reason some
     Most of our cosmetic products are produced in six Oriflame owned factories.      people are not using Oriflame products is because
     Modern equipment and high production standards guarantee excellent               they do not know about them. Then I talked
     product quality.                                                                 about a business opportunity.
                                                                                      Oriflame products and the business opportunity
                                                                                      they provide are the revelations of the 20th
                                                                                      century. If you use them, you can be beautiful
                                                                                      and become surprisingly successful!”

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LOOK GREAT                                                                                HAVE FUN
                                                  MAKE MONEY

ORIFLAME OFFERS YOU
THREE WAYS TO MAKE MONEY…
1. Make money by saving on the purchases of Oriflame products
2. Make money by showing the catalogue and earning a discount on your sales
3. Make money by inviting other people and building a team to make money
  together

1. Make money by saving on the purchases of Oriflame
 products
                                                                              Oriflame gave me freedoam to
                                                                              choose
 When you just get started and become an Oriflame Consultant, you have the
 possibility to enjoy Oriflame products with discount on catalogue prices.    Ruby Saldarriaga
                                                                              de Koch
2. Make money by showing the catalogue and earn a                             ORIFLAME GLOBAL LEADER,
                                                                              COLOMBIA
 discount on your sales
                                                                              “The choice to start a career with Oriflame 9 years ago has
The first income comes from recommending products and servicing customers.    been the best decision I have ever made. When I saw the
                                                                              Success Plan, I didn’t doubt for a second that Oriflame was
You earn a 25% immediate Profit on your sales to customers.
                                                                              the company I was looking for, and every day I tell everyone I
                                                                              meet about Oriflame, and I tell them that Oriflame is the
                                                                              best company, the most caring, and the most generous.
                                                                              Oriflame gave me the opportunity to keep dreaming, to keep
                                                                              fulfilling dreams and to help others to do the same, growing
                                                                              both personally and spiritually. I love people and my greatest
                                                                              satisfaction is to help them discover and develop their talent.
                                                                              With Oriflame I have the freedom to manage my own time,
                                                                              as well as financial freedom. I know I am building a stable
                                                                              business for me and my family and I feel at ease when I
                                                                              think about the future, because my family will be able to
                                                                              inherit my business. For me, Oriflame is life, it’s about feeling
                                                                              young, feeling useful and productive. I believe in Oriflame, I
                                                                              love Oriflame and every day with Oriflame is exciting to me.
        YO U                                C U S TO M E R O R D E R S        I recommend you to share this business opportunity with
                                                                              everyone you meet! Invite them to share with Oriflame – this
                                                                              business is about many people buying a little. I wish you the       15
                                                                              best of luck!”
H O W TO S H O W
        C ATA L O G U E S A N D
        TA K E O R D E R S ?
     Selling direct with oriflame is really simple. You just show the catalogue to people you know, and friends of
     friends, and ask for orders.

     SUCCESS FORMULA: SHOW EACH NEW CATALOGUE AND TAKE
     ORDERS FROM AT LEAST 20 REGULAR CUSTOMERS!

        USEFUL HINTS:
        1. ALWAYS HAVE YOUR CATALOGUE AT HAND.                                4. BEFORE MEETING THE CUSTOMER, THINK ABOUT
          You never know who you may meet!                                     WHAT SHE/HE IS LIKE.
        2. GO THROUGH THE CATALOGUE WITH YOUR                                  Think about how old she/he is and what she/he usually uses.
         CUSTOMER.                                                             Adjust your recommendations according to her/his specific needs.
          A good consultant goes through the catalogue with customers,        5. MAKE NOTES ABOUT YOUR ORDERS IN YOUR
          providing advice and product recommendations. This is proven to      NOTEBOOK.
          increase orders.                                                     Do not make notes on pieces of paper or in the catalogue –
        3. LEAVE THE CATALOGUE WITH YOUR CUSTOMER.                             you will risk losing them.
          We suggest that you leave the catalogue for no longer than for      6. ASK YOUR RELATIVES AND FRIENDS TO TAKE CATALOGUES
          2-3 days. Try saying “I will lend the catalogue to you and I will   TO THEIR WORKPLACE/SCHOOL/HOME.
          come back for it tomorrow” More potential customers will see         Catalogues can work even without you!
          the catalogue and your orders will increase.                        7. TAKE ORDERS AT THE BEGINNING OF THE
                                                                               CAMPAIGN.
                                                                               Be among the first to get the new catalogue and get ahead of
                                                                               competition!

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H O W TO S H O W
                                                                                                                                                                                                                                                                                                               C ATA L O G U E S A N D
                                                                                                                                                                                                                                                                                                                   TA K E O R D E R S ?
HOW TO SELL ORIFLAME PRODUCTS
                                                                                                                                                                                                                                                                                  1. Know the basics of your products and catalogue
                                                                                                                                                                                                                                                                                  - New products and key offers
                                                                                                                                                                                                                                                                                  - Use the Skin Care Guide & Colour Chart
                                                                                                                                                                                                                                                                                  - Know your personal favourite products
Date ...............................................................................................                                                                   Sponsor Name / Phone Number ..........................................

                                                                                                                                                                                                                                                                                  2. Build Name List
Name & Surname .......................................................................                                                                                .........................................................................................................
Next Home Meeting Date / Location ....................................                                                                                                 Leader’s Name / Phone Number .........................................
Next Big Meeting Date / Location ..........................................                                                                                           .........................................................................................................
Next Product Training Date / Location ................................                                                                                                 Director’s Name / Phone Number ......................................
Next Beauty Academy Date / Location .................................                                                                                                 .........................................................................................................

                                                                                                                                                                                  2
                                                                                                                                                                                                                                                                                  - Work with “inner” and “outer circle”
                                                                       Which one will she/he be more interested in?                                                                   Two days after the first meeting
                                                                                                                How many         Who are the                                          (via phone)
                         NAME                                            Earning opportunity    Product         BP’s will she people she/he knows                                  ❏ Which customers were you able to visit?
                                                                                                                place order might be interested in
                                                                          To which meeting When can you invite?                    Oriflame?                                       ❏ How many orders were collected?
                                                                                                                    for?
                                                                            can you invite    Day & Hour                                                                           ❏ Were there any questions asked by the

                                                                                                                                                                                                                                                                                  - Expand through referrals. Use social media to share your interests and find new prospects
1                                                                                                                                                                                    customers?
2                                                                                                                                                                                  ❏ Were the other people interested in
                                                                                                                                                                                     Oriflame added on the name list?
3                                                                                                                                                                                  ❏ Are there any other people that she/he
4                                                                                                                                                                                    wants to visit with the Sponsor?
                                                                                                                                                                                   ❏ Reminding about the dates of Home
5                                                                                                                                                                                    Meetings, Big Meeting and Product Training,
6                                                                                                                                                                                  ❏ How many people will attend these
                                                                                                                                                                                     meetings?
7
                                                                                                                                                                                   ❏ Reminding about Welcome Program and
8                                                                                                                                                                                    other campaigns if there are any.
9                                                                                                                                                                                  ❏ Making appointment for a meeting
                                                                                                                                                                                     for 3 days later.
10
                                                                                                                                                                                   Appointment date.....................hour........................
11
12
13

                                                                                                                                                                                                                                                                                  3. Invest in catalogues
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                                                                                                                                                                                  3        Three days after the phone call
                                                                                                                                                                                           (face to face)
                                                                                                                                                                                   ❏ Sharing first experiences about Oriflame

                                                                                                                                                                                                                                                                                  - Minimum of 20 per catalogue period, aim for 20 customers
18                                                                                                                                                                                   business,
19                                                                                                                                                                                 ❏ Showing how to place orders online
                                                                                                                                                                                   ❏ Credit conditions, credit card and
20
                                                                                                                                                                                     installment opportunities
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                                                                                                                                                                                   ❏ Explaining how to receive parcels

                                                                                                                                                                                                                                                                                  - Move the catalogue from customer to customer
22                                                                                                                                                                                 ❏ Explaining how to do the payments
23                                                                                                                                                                                 ❏ Explaining product guarantee
24                                                                                                                                                                                 ❏ Reminding about Welcome Program and
                                                                                                                                                                                     other campaigns if there are any.
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                                                                                                                                                                                   ❏ Reminding about earning targets.

                                                                                                                                                                                                                                                                                  - Share online links with your customers online
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                                                                                                                                                                                  4        One week after face to face
                                                                                                                                                                                           meeting or 4 days before period

                                                                                                                                                                                                                                                                                  - Also possible to use the Ipad application to show the catalogue
30                                                                                                                                                                                         the catalogue is over (via phone)
                                                                                                             SUM                                                                   ❏ Did were place order?
– You plan to earn.......................for the current catalogue period.                                                                                                         ❏ Was she able to attend Welcome Program
                                                                                                                                                                                     and other campaign opportunities?
What are you planning to do with the money you earn?.............................................................................
                                                                                                                                                                                   ❏ Were the products delivered to the

 1      Your sponsor will help you with
        the following                                                                                                 Opportunities you should not
                                                                                                                      miss for current and next
                                                                                                                                                                                     customers, were the payments collected?
                                                                                                                                                                                   ❏ Was the target for earning attained?
                                                                                                                                                                                   ❏ Were orders taken for the next catalogue?
  ❏ Filling in the application form
  ❏ Detecting your skin type with Skin Analysis Test ..................
                                                                                                                      catalogue period,                                            ❏ Are the names increasing on the name list?
  ❏ Detecting products suitable for you from the Skin Map                                                                  Code                     Page                           ❏ How many people will be in the
  ❏ How much profit will you gain when you buy these products for                                                                                                                    next meeting?.................
    yourself?.............                                                                                            .....................   .....................
  ❏ Preparation of a name list of the people you know who will be willing to see                                                                                                   ❏ Reminding about Home Meeting,
                                                                                                                      .....................   .....................
    the catalogue and be interested in earning opportunity                                                                                                                           Big meeting and product training dates

                                                                                                                                                                                                                                                                                  4. Show catalogues and ask for the order
  ❏ Welcome programs and other programs that you should not miss                                                      .....................   .....................
                                                                                                                                                                                   ❏ Invitation to the Step 2 Training organized
  ❏ Deciding on a date for the visits which your Sponsor will accompany you                                           .....................   .....................
  ❏ Deciding on the meeting to which you will invite the people who will be                                                                                                          especially for the consultants who brought
    interested in earning opportunities                                                                               .....................   .....................                  guests to the meetings

                                                                                                                                                                                                                                                                                  - Ask open questions, listen, use guides and actively show the catalogue
                                                                                                                                                                                                                                                                                  - Take order immediately, if necessary leave catalogue for 2-3 days
                                                                                                                                                                                                                                                                                  - Collect payment in full and show the next catalogue

THE MORE PEOPLE WHO SEE THE CATALOGUE THE MORE ORDERS AND THE MORE POTENTIAL EARNINGS YOU GET! THERE IS AN ONLINE
VERSION OF OUR CATALOGUE. PLEASE VISIT OUR SITE AT WWW.ORIFLAME.COM.PK TO LEARN MORE. AN IPAD APPLICATION FOR THE
E-CATALOGUE IS ALSO AVAILABLE

3. Make money by inviting other people and building a team to make money together

THE REWARDS FOR INVITING PEOPLE AND BUILDING A GROUP
In Oriflame you can however earn unlimited income by INVITING others to join (sponsoring). This is your reward for coaching and
showing other people to be successful.

                                                                                                                                                                                                                                                                                                                                 The income from sponsoring grows slowly at first –
                                                                                                                                                                                                                                                                                                                                 then it expands rapidly without limits!

IN THE BEGINNING YOUR MAIN INCOME WILL COME FROM SHOWING CATALOGUES AND TAKING ORDERS BUT MONTH BY MONTH THE
INCOME FROM INVITING OTHERS WHO DO THE SAME GROWS AND GROWS. THE PEOPLE THAT ARE SUCCESSFUL IN ORIFLAME ARE THE ONES
WHO ARE PERSISTENT AND PATIENT WITH THEIR SPONSORING.
                                                                                                                                                                                                                                                                                                                                                                                      17
OUR BUSINESS
         O P P O RT U N I T Y
         CONCEPT
     MAKE MONEY TODAY AND FULFIL YOUR DREAMS
     TOMORROW.
     Up to now you have learned that in the beginning, most of your income will come from SHOWING catalogues and taking
     orders. It allows you to “Make Money Today”.

     With time you can earn a significant income by successfully INVITING others, building and coaching a team to do the same.

     Income from your team’s growth can be life-changing for you. The earning opportunity is virtually limitless. This is what we call
     “fulfil your dreams tomorrow”.

     Oriflame compensation plan – Success Plan, allows you to be compensated on your sales, as well as on the sales of others you
     INVITE and recruit to Oriflame.

                                                          I have reached my personal and professional dreams with the
                                                          help of Oriflame.

                                                          Vladimir Polezhaev
                                                          ORIFLAME GLOBAL LEADER, RUSSIA

                                                          “When we first joined Oriflame we didn’t have any dreams, we just needed money. Then,
                                                          when we received our first income and experienced the taste of money we started to work
                                                          with redoubled enthusiasm. Once, our younger daughter complained that we didn’t read
                                                          fairy-tales to her, as other children’s parents did. Our answer to her was: “We really didn’t
                                                          read fairy tales to you because we were working to make your life become a fairy tale”. And
                                                          then time passed by and when she was ready to go to university we told her she could
                                                          choose any university in the world! Now that we have become real businessmen and very
                                                          wealthy people our aim is to help others to repeat our success. And we are proud that it is
                                                          possible to do so. We have not only the biggest organisation within Oriflame, but the most
                                                          profitable one in the world, which gives thousands of people across the world an income and
18                                                        helps them to make their dreams come true with Oriflame!”
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THE ORIFLAME
     SUCCESS PLAN

20
21
BECOME A SUCCESSFUL
         LEADER WITH
         ORIFLAME!

     You will soon realise the many benefits of working as an Oriflame Consultant. As you reach
     new titles in the Success Plan you will earn more money and be recognised in several ways in
     Oriflame. By growing your business in Oriflame we do our best to support you in maximising
     your potential and your business skills. We will do our utmost to help you succeed and fulfil
     your dreams faster than you could ever imagine!

     THE BENEFITS OF BEING A LEADER IN ORIFLAME
     Earn a substantial income – Earnings at the independent Manager level are good, but your earning potential really takes off when
     your reach the Director level! The expected average income for a Director in the first year is Rs. 4,94,000 but that’s just the
     beginning. As you reach higher and higher Director levels, your income grows exponentially and you have a fantastic opportunity to
     create financial stability for yourself and your family. A Gold President Director can expect over Rs. 3,00,50,000 a year!

     Fantastic cash awards – When you qualify to become a Director, a cash bonus is paid on top of your normal monthly
     income. Cash awards ranges from Rs. 75,000 (Director) to Rs. 75,000,000 (Diamond President Director).

     Recognition – Each title is recognised with a unique pin to wear. It will show everyone around you that Oriflame recognises
     you as a high-ranking leader and business partner.

     Leaders’ Club – As a Director, you’ll know you’re making good progress when you qualify for the Leaders’ Club. The
     recognition of being part of the exclusive Leaders’ Club is a reward in itself, but you will also attend all the “invite-only” events
     and training seminars and enjoy special incentives available only to Leaders’ Club members.

     Direct line to Oriflame – As a Director, you deal directly with Oriflame instead of through your sponsor or other Directors.
     A Director leads his/her group in direct contact with the company.

     Feature in the newsletter – On reaching the Director level, you will be featured in the newsletter. At the highest Director
22   levels, a personal article will be written about you. It’s great exposure and lets you share your story and experiences with your
     downline
PERSONAL DEVELOPMENT
Becoming a Director means leading your group, including other Leaders. The different training modules in the Oriflame
Academy and the specially designed Directors’ seminars will help you sharpen your leadership skills. Regular meetings
with other Directors and Oriflame management will help you develop even further.

DIRECTORS’ MEETING
Once you have reached Director level, you are recognised as a key Leader in Oriflame. At the Directors’ meeting
you’ll then cover current topics related to your business with representatives of Oriflame’s management.

INTERNATIONAL CONFERENCES
Oriflame hosts three major international conferences every year in exotic locations. They are titled respectively the
Gold, Diamond and Executive conference. Executive Directors and higher are invited to participate in the most
exclusive Executive Conference which takes place just prior to the Diamond conference. Participation is always based
on your results. In order to qualify for these, more exclusive events, you should start mapping out your strategy now.
Find out more and how to qualify on page 73 Qualification is not always directly linked to your title, but
normally you can expect to qualify from Gold Director level and up.

                                                                                                                         23
24
2
    26   SARPIO – Sales and Recruitment Processes in Oriflame
    32   The 3 level system 
    35   Oriflame team dynamics
    40   Planning and organising your business
    42   Oriflame online
    46   Oriflame Academy

                                                                25
SARPIO
         G RO W F A S T W I T H O R I F L A M E !

     WHAT IS SARPIO?
     As a prospective Leader you need to adopt a systematic way           around which you are able to share best practices with
     of working in order to grow a successful business. It is             Leaders from other downlines and at higher levels with
     important that the way you are working and developing your           Leaders from other countries.
     business is easy to duplicate in order for the Consultants in
     your group to be able to adopt your way of working.                  The SARPIO system is based on selling, recruiting and
                                                                          developing new leaders through arranging meetings! The
     By monitoring the most successful Leaders in Oriflame all            meetings become a forum to test and discuss the products
     around the world, as well as from the direct sales and               and to train you in how to develop your business.
     networking industry in general, we have developed a system
     for success.                                                         The more meetings you arrange – the more you will grow.
                                                                          SARPIO explains how to best arrange the meetings and how
     This system is named SARPIO – Sales and Recruitment                  they will help you in developing your business.
     Processes in Oriflame.This is simply the most efficient
     roadmap to success!                                                  The SARPIO system suggests you to organise your work by
                                                                          arranging three different types of meetings depending on the
     The core contents are generally accepted principles for              size of your business and with different frequency. It will help
     growth of a network marketing organisation and the structure         you to maximise your efforts and result in a much faster
     is uniquely designed to fit the Oriflame Success Plan and the        growth of your business!
     profile of an Oriflame Consultant. The Oriflame Success Plan
     earnings, awards and trips are the compensation you enjoy as         SARPIO CONSISTS OF
     you build a successful business and SARPIO is the system we          THE FOLLOWING CORE ELEMENTS:
     recommend and provide for you which will help you realise
     your full potential. Once you reach 21% Director level you           • Clear roles and priorities for Consultants and Leaders
     may choose to follow any system you like as long as it is            • The Oriflame Opportunity Presentation including Getting
     within the Rules of Conduct and the majority of successful            Started
     Directors choose to implement SARPIO. At Director level              • Oriflame Team Dynamics and Core Team principles
     you will find that your own experience, examples and                 • Goal Setting and Planning
     personality are what make your team and network different            • The 3 Level System – where the concepts above are
     from another Director’s. Still, by following the SARPIO               integrated
     principles, you will have a robust and solid system for growth

                                                                      SARPIO helps me succeed in Oriflame.

                                                                      Julieta Guzmán and Ramón
                                                                      Corral
                                                                      ORIFLAME GLOBAL LEADER, MEXICO
                                                                      “Working with the SARPIO methodology, we could develop from
                                                                      Diamond Director to President Director in just one year. SARPIO gave us
                                                                      a way to teach our Leaders how to grow rapidly in a stable manner,
                                                                      reaching more new titles faster. Today our objective is to help our team
                                                                      develop their businesses in the same way we did, so that they too can
                                                                      achieve financial independence and fulfil their dreams. With Oriflame we
                                                                      can help many more people and their families, giving them the
                                                                      opportunity to live a happy and fulfilled life.”
26
27
C L E A R RO L E S A N D
         PRIORITIES FOR
         C O N S U LTA N T S A N D
         LEADERS
     ROLES AND PRIORITIES FOR CONSULTANTS

     THREE CORE ACTIVITIES                                             SHOW THE NEW CATALOGUE AND TAKE
                                                                       ORDERS
     Oriflame´s philosophy is to invite everybody to become a
     Consultant regardless of their level of ambition. The results     1. Build your Name List of at least 30 people. List family,
     show that around 40% of Consultants are wholesale buyers            friends, co-workers, neighbours and everyone else you
     buying for themselves and their family. Another 40% are             come in contact with.
     sellers and have on average 6 to 10 customers while 20% are       2. Select 5 people from the Name List.
     existing or aspiring Leaders. All three categories are equally    3. Contact them; share your excitement about having joined
     important for the success of your business. The opportunity         Oriflame and say “I would like you to see the new Oriflame
     for Leaders to develop a considerable business relies on many       catalogue”.
     people joining with varying level of ambitions. As the majority   4. Show the catalogue; let them know which products you like
     of Consultants can be expected to spend only 3 to 10 hours          yourself and say, for example, “what can I order for you?”
     on Oriflame per catalogue period, it is therefore important       5. Ask each of the 5; “who do you know that would like to
     that this time is spent on productive and fun activities. Your      see the new Oriflame catalogue?” and add them to your
     role as an aspiring Leader is to coach and support them to          Name List.
     make money for themselves. The chances are that some of
     them will then find that sponsoring others and building a team    INVITE OTHERS TO JOIN
     of their own can be something for them too. In fact
     approximately 50% of existing Leaders had no ambition to          1. Select another 5 people from the Name List to invite to the
     become a Leader when they first joined Oriflame, but then           next OpportunityPresentation.
     discovered that there was a dynamic opportunity beyond            2. Contact them within the next few days and simply let them
     buying or selling and today have become Leaders.                    know how happy you are with your decision to join
                                                                         Oriflame – say for example; “I have just joined Oriflame,
     Since the average Consultant has a relatively low level of          natural Swedish cosmetics and I am very excited about it .
     involvement with Oriflame, experience has shown that the            This may also be a great opportunity for you! Join me at the
     priorities for a regular Consultant need to be very simple and      next Oriflame meeting to find out for yourself!”
     the focus when coaching a Consultant should clearly be on         3. Go with them to the next Opportunity Presentation.
     these 3 priorities:
                                                                       ATTEND MEETINGS, TRAININGS AND EVENTS
     These are:
                                                                       1. Oriflame meetings are fun get-togethers of Consultants
     • SHOW – the catalogue and take orders                              where you can benefit from the experience of other
     • INVITE – others to join                                           Oriflame Consultants.
     • ATTEND – meetings, trainings and events                         2. Make sure to attend the catalogue launch meeting, held
                                                                         every time a new catalogue is released, to learn more about
                                                                         the latest products.
                                                                       3. Attend the training sessions offered in the Oriflame
                                                                         Academy – your path to success to become more skilled in
                                                                         showing the catalogue and inviting others to join.
                                                                       4. Soon you will be earning good money for yourself!

28
SUCCESS FORMULA FOR
ORIFLAME CONSULTANTS
Actively show each new catalogue and take orders
from 20 regular customers.

Talk enthusiastically with 3 people a day about the
Oriflame products and opportunity.

Always ask for referrals.

Perform the following activities every catalogue:
SHOW – the new catalogue and take orders:
- Show it to everyone on your Name List
- Have at least 20 regular customers
- Reach the benefits of Welcome Program and Business Class

INVITE – others to join:
- Invite and accompany others to an Oriflame Opportunity Meeting
- Meet with your new Consultants every week
- Enjoy the benefits of advancing in the Success Plan

ATTEND – meetings, trainings and events:
- Attend every Catalogue Launch Meeting
- Develop yourself by attending trainings and seminars
- Enjoy meeting new people and making new friends

                                                                   29
C L E A R RO L E S A N D
         PRIORITIES FOR
         C O N S U LTA N T S A N D
         LEADERS
    ROLES AND PRIORITIES FOR LEADERS
    Having reached the Manager level in the Success Plan it is            your personal group. It is essential that you take care of and
    important that you define your roles & priorities differently         train these new Consultants otherwise there is a risk they will
    compared to being on Consultant levels.Your new priorities            leave you.
    could be summarised as follow:
                                                                          THE MANY BENEFITS OF TRAINING – THE ORIFLAME
    • RECRUIT – and activate Consultants                                  ACADEMY. Training is fundamentally the responsibility of
    • TRAIN – your personal group and develop future Leaders              Leaders. It is best done through group meetings where the
    • SET GOALS – and follow-up in order to drive activity and            meeting in itself serves the important role of the “glue” that
    development                                                           holds together the organisation. Oriflame training modules in
                                                                          the Oriflame Academy are available to support Leaders.
    RECRUITMENT is an everyday priority and as a Leader                   When performing training or Opportunity meetings it is
    you need to act as a role model because of two reasons:               important for the Leader to delegate tasks and allow Leaders
                                                                          at lower levels to present as well, so that they too can grow in
    1) Recruitment is what keeps driving your business forward.           their role as a Leader. A Leader can only grow by successfully
     To reach the really high titles and have continued growth            developing other Leaders. By developing & training your
     you constantly have to find new potential Leaders and                downline to duplicate your work and become independent
     grow them into independent Leaders.                                  Leaders you have found another important key to successful
    2) The best way of teaching is to show an example. One of             growth in Oriflame!
     the absolute keys to success in Oriflame is relentless focus
     on recruitment.
                                                                          SET GOALS & FOLLOW-UP. Drive activity in your
    FOCUS ON PERSONAL GROUP AND BUILDING                                  personal group.A critical role of an Oriflame Leader is to
    STRONG LEADERS. The Success Plan is about recruiting                  ensure that the personal group is active.
    others, supporting them to become successful and hence
    building a strong Personal Group and thereby advancing to             LEADERS SHOULD SUPPORT CONSULTANTS TO BE
    Director Level. Once at Director Level the focus should               ACTIVE. The priority for Leaders is to get as many
    continue to be on building a strong Personal Group and                Consultants in their Personal Group as possible to place an
    developing future Directors. It is only through the development       order in each catalogue i.e. be “active”. This is achieved by
    of new Directors from the Personal Group that a Director can          setting clear expectations when they are recruited and by
    advance to higher Director titles. The time and energy a              continuously following up and contacting those who have not
    Director invests in developing a truly strong split out Director is   placed orders. Even those who have placed an order should
    rewarded many times over. That new Director will be able to           be contacted to be praised and coached to higher sales or
    work independently, allowing the upline Director to focus on          levels in the Success Plan. The Leader contacts her/him and
    developing yet another new Director.                                  also ensures that sponsors are in contact with their
                                                                          Consultants as this is an important part of leadership
    RECRUITMENT IS AN EVERYDAY PRIORITY. A strong                         development.
    Personal Group is one with healthy ongoing recruitment. The
    nature of our business is that there is a natural drop off of         A LEADER NEEDS CLEAR GOALS. A Leader must also have
    Consultants who find other priorities in life, which is why           a clear goal to strive for: desired earnings or trips they can
    recruiting new Consultants must always be the first priority. It      qualify for. The goal should always be linked back to the
    is important for Leaders to lead by example and personally            Success Plan. The company through its’ ASM:s (Area Sales
    recruit, even as they advance. If they stop recruiting, the           Managers) is there to coach the upper level Directors while
    Consultants in their Personal Group will notice and also              Leaders at lower levels are coached by their upline Directors
    eventually stop. Once someone has been recruited they                 who replicate this process. As a Leader you need to set
    should receive follow-up both from their sponsor (the one             realistic long term goals and also short term goals for the
    who invited them to join) and the Manager/Director of                 coming catalogue. This goal setting is done in the Business
    that Personal Group.                                                  Planning Session. The ultimate goal is for every Leader to have
                                                                          such a session at the beginning of every catalogue and a
    TRAIN YOUR PERSONAL GROUP. If you have the                            continuous follow up throughout the catalogue period.
30 right focus on recruitment many new Consultants will join
SUCCESS FORMULA
FOR ORIFLAME LEADERS
Personally recruit one Consultant per week and
continuously stay in personal contact with new and
established Consultants.

Make sure sponsors duplicate your efforts and grow
into Leaders

RECRUIT and activate Consultants
- Communicate to all Consultants the expectation of Show,
  Invite, Attend and placing an order every catalogue
- Conduct Oriflame Opportunity Meetings (L2, L3) and Catalogue Launches
- Maintain continuous contact with the Consultants and Leaders in your Personal Group

TRAIN and develop future Leaders
- Conduct Oriflame Academy Trainings
- Form core teams and delegate tasks to develop future Leaders
- Motivate through recognition and inspiring testimonials

SET GOALS and Follow-up
- Develop individual goal and activity plan in the Business Planning Session
- Replicate the Business Planning Session with Leaders in your group
- Continuously follow up with Leaders and Consultants in your Personal Group,
  coaching for success

                                                                                        31
THE “3 LEVEL SYSTEM”
          A SYSTEM FOR STRUCTURING
          T H E W O R K I N A P E R S O N A L G RO U P

     The basis for growing a Personal group is that each level of Consultant, Manager and
     Director performs their role and fulfils their responsibilities. Oriflame´s recommended
     system to structure this work, based on best practice, is the “3 level system”.

     THE 3 LEVEL SYSTEM
     LEVEL 3                                                         Director’s                                      Prospecting Methods
                                                                                                   Core
     Directors                                                      Weekly Meeting                 Team              • Friends and Associates
     Recruit, Train, Set goals                                                                                       • Existing Customers
     Weekly OOM
                                                                                FEED
     + Training + Planning                                                                                           • Field Prospecting
     Catalogue Launch                                                                                                 - Street promotion
                                             DRIVE

                                                                                                                      - Questionnaires
     LEVEL 2                                                         Manager’s                     Core               - Cold Calling
     Managers 12-21%                                                Group Meetings                 Team               - Flyer distribution
     Recruit, Train, Set goals                                                                                        - Exhibitions and fairs
     Small group OOM
     2-3 meetings per week                                       FEED                          FEED
                                                                                                                     • Advertising
                                             DRIVE

                                                                                                                     • Recruiting Campaigns
     LEVEL 1                                                    1-1
                                                               OOM                   Invite People
     Consultants 0-9%
     Show, Invite, Attend
     Daily                                    OOM - Oriflame Opportunity Meeting
                                               - Business Emphasis - Beauty Emphasis

     HOW DOES THE 3 LEVEL SYSTEM “DRIVE” AND “FEED”
     NETWORK ACTIVITY?
     A Leader can have 3 different levels of Consultants in her network:

     Level 1:
     Consultants (0-9% in the Success Plan)

     Level 2:
     Managers (12-21% in the Success Plan)

     Level 3:
     Directors

     There are different expectations for each of these levels. The 3 Level System provides a way of integrating and synchronising all three
     levels for best possible results. Lower level activities feed into upper levels. Then the events at the upper level drive the activity of the
     lower levels. Team spirit develops, everyone learns by doing; everyone is more active as sales and recruiting increase.

32
THE LEVEL 1 MEETING                                                can be referred to as “Big Meetings” since there are more
                                                                   Consultants and invites attending and they should be arranged
A level 1 meeting is 1-to-1 meeting presenting the Oriflame        weekly. Managers invite their Personal Group (or at
Opportunity. In the typical L1 meeting you book a time with        least their Core Teams). Each participating Consultant
the prospect in a relaxing place – it could be a café, your or     (including Managers and yourself) should invite as many
her home or any other place convenient for the prospect.You        prospects as possible, but no less than 1 prospect per
bring the OOM flipchart and go through it with the prospect.       Consultant.The Director in charge of the L3 meeting should
It is important that you add your own experiences – how            be assisted by all the Managers, and hold an Opportunity
come you joined Oriflame and what are your favourite               Presentation. An important part of the L3 meetings is
Oriflame products. Ask questions to the prospect as it helps       recognition, where those who created good results get
her getting involved. If the prospect decides to join at the end   rewarded. At the end, Sponsors conduct “Getting Started”. In
invite her to your sponsor’s L2 or L3 meetings as well. Call       addition the Director should, once per catalogue period,
her the next days after the meeting to follow-up and help her      include a catalogue launch presentation. All guests at
getting started. Ask her to bring an invite to the next meeting!   these meetings have fun, learn about Oriflame and either
If she doesn’t want to become a Consultant she can become          become a new Customer or a new Consultant, while existing
a customer. Remember that follow-up is key - therefore show        Consultants get motivated and grow. In connection with the
every catalogue to your customers! The more often you do           weekly L3 Meeting, Directors should hold training sessions
this meeting, the more recruits you will get and the faster        with the assisting Managers. There the Consultants receive
you will grow.                                                     Oriflame Academy Training, product training and motivational
                                                                   support. Afterwards, all Directors meet with the Managers
                                                                   and conduct their weekly planning together, where they
PROSPECTING TECHNIQUES                                             organise the coming weeks’ events. In addition to
                                                                   Opportunity Meetings, the Director and Managers plan events
In order to find new people to present the Oriflame                and hold periodic Social Activities: birthdays, holiday events
Opportunity to you need to prospect. Prospecting means that        and celebrations involving the entire Personal Group.
you invite new people to listen to and potentially join the
Oriflame opportunity. It is essential for your business that you
do prospecting as often as possible since it helps you to grow
                                                                   BENEFITS OF THE 3 LEVEL SYSTEM?
your business.You can do prospecting for example in
                                                                   • Gets Managers involved (12%-18% in the Success Plan) in
shopping malls or parties, on the bus or by asking your friends
                                                                    the recruiting process.
for referrals.
                                                                   • Is a way to ensure that Directors are active in recruiting and
                                                                    supporting their Personal Group.
THE LEVEL 2 MEETING                                                • Makes it easier for everyone to fulfil their roles and
                                                                      priorities, and enhances development of new Leaders.
When starting to recruit and developing future Managers your       • Helps existing Leaders get organised and advance in the
business will grow faster. In order to prioritise and use your        Success Plan without excluding anything they are already
time in the smartest way we suggest a successful and easy             successfully doing.
meeting structure to work with – complement the first              • Establishes consistent recruiting and sales processes that
SARPIO level with the second level in the SARPIO                      remain ongoing after special recruiting or sales campaigns.
system! The L2 meetings are also called “Manager meetings”.
They are small group meetings at a home, café, mall or other       To summarise the roles and priorities of the 3 level system:
meeting place, where the Manager conducts an Oriflame              • Don’t forget to have the L1 meetings every day!
Opportunity Presentation with a business or beauty emphasis.       • As a Manager you should apart from the L1 meetings also
An important part of the L2 meetings is recognition, where          arrange L2 meetings minimum 2-3 times per week. You
those who created good results are rewarded. At the end of          should in addition assist your Director in arranging L3
the meeting, the Manager and Sponsors help the new recruits         meetings weekly by inviting prospects and help recruits
to “Get Started”.This includes teaching them how to show            getting started.
the catalogue and take orders, creating their “Name List,”         • As a Director you should arrange the L1 meetings every
inviting people to the next meeting, and making plans for the       day, the L2 meetings 2-3 times per week and a L3 meeting
next weeks together. Sponsors should accompany their new            per week. Involve your Core Teams to conduct the
recruits to all meetings and help them to learn and grow.           meetings in order to train them well in the SARPIO system
Prospects who do not become Consultants in the meeting              and ensure duplication of your work.
are shown the current catalogue and welcomed as customers.
A Manager can also be part of L3 meetings as a team along          Don’t forget that…
with his/her Director.                                             • The more meetings you arrange the more recruits you will
                                                                    have and the faster you will grow!
THE LEVEL 3 MEETING                                                • Never lose focus on follow-up and help recruits to get
                                                                    started – otherwise they might leave Oriflame and not help
As a Director you can grow and improve leadership                   you grow!
development by start arranging the L3 SARPIO meetings. This

                                                                                                                                      33
THE “3 LEVEL SYSTEM”
         A SYSTEM FOR STRUCTURING
         T H E W O R K I N A P E R S O N A L G RO U P

     HOW DOES THE 3 LEVEL SYSTEM USE THE ORIFLAME
     OPPORTUNITY MEETING (OOM)?

     While experienced Leaders can recruit without any visual          All three Levels utilise the same Oriflame Opportunity
     support and tailor their presentation uniquely to the prospect,   Meeting format and key phrases while emphasising different
     experience shows that the downside of this is that upcoming       parts for special audiences and purposes.
     Leaders feel that they can never be as good as an
     experienced Leader. That is why even experienced Leaders          BUSINESS OOM is the standard OOM focusing on the
     should stick to a standardised presentation as then new           business opportunity, outlining the company, products and
     Consultants can duplicate the presentation much more easily       what it’s like to be a Consultant, closing by inviting and signing
     and start holding presentations themselves.                       up guests as new Consultants and then welcoming new
                                                                       Customers. As outlined above, new Consultants go through
     The keys to success in Oriflame’s SARPIO system are               the “Getting Started” process, while new Customers are
     duplication & delegation. Oriflame has developed the              shown the catalogue and place orders before they leave the
     ORIFLAME OPPORTUNITY MEETING FLIPCHART for the                    meeting. This presentation can be given 1-to-1 by
     SARPIO meetings.The strength of this flipchart is that it         Consultants, or at the Managers’ small group meetings, or at
     contains just enough information to present the attractive        the Directors’ larger weekly meetings.
     Oriflame opportunity. In addition it is easy and simple to use
     – anyone could do the same! It has all the information you        BEAUTY OOM or what some call “Beauty Demonstration”
     need, and the content has proven to be just enough for a first     also follows the standard OOM format using the key phrases,
     meeting with invites.                                              but Consultants expand the product portion of the
                                                                        presentation, emphasising the various Oriflame lines and
                                                                        sometimes doing a skin care or colour cosmetics
                                                                        demonstration. They then close with the same invitation to
                                                                        become new Consultants and welcome new Customers. It
                                                                        can also be given by Consultants, by Managers in their small
                                                                        group meetings or by Directors at their larger weekly
                                                                        meetings.

                                                                       CATALOGUE LAUNCH OOM held at the Director’s
                                                                       weekly meeting at the beginning of each catalogue period,
                                                                       also follows the standard OOM format. But the Director and
                                                                       Managers expand the product portion of the OOM, adding all
     If you use it in all the SARPIO meetings. - L1, L2 and L3 you     new products, offers and promotions of the new catalogue,
     will show the way for your Consultants as well and they can       plus their own games, fun and motivation focusing on the
     copy you and your way of presenting. The OOM flipchart is         catalogue’s monthly theme.
     essential for duplicating your work!

34
ORIFLAME TEAM
                                                                        DY N A M I C S

DO YOU WANT TO GROW EVEN FASTER? FORM CORE TEAMS!
THE CONCEPT OF CORE TEAM
Experience has shown that a Consultant who has the ambi-         your Core Team is where you focus, because this core team
tion to grow into a Leader´s role (12% and up) in the Success    creates the powerful togetherness, spirit, passion and activity
Plan has a much higher probability of success when forming       that drives the growth of your entire personal group. Many of
what is referred to as a “Core Team”. A core team consists       the Consultants on your Core Team will be your future lead-
of at least 5 Consultants who have decided to go beyond the      ers.
buying and selling opportunity and have committed to devel-
op into Leaders.                                                 Statistically your Core Team will be about 10% of the active
                                                                 Consultants in your personal group – that’s one out of ten.
THE 5 RULES FOR CORE TEAMS                                       Celebrate if you get more. Don’t give up if you get less. Half
                                                                 of this number will already have product and business skills.
You ask members of your downline whether they are com-           Some will already show leadership ability. The other half will
mitted to grow and if they are ready to join a select group of   lack many skills but have aspirations to learn and grow. Both
Consultants who have decided to work together to achieve         halves are important to team success and will make good
their individual goals. Those who are interested should com-     Core members.
mit to themselves as well as to you to follow the 5 rules of
                                                                 As you personally recruit, put all your new recruits into your
Core Teams which are;
                                                                 Core Team where they will catch the Core Team’s together-
                                                                 ness, spirit and passion – and quickly grow. This will make
1. Talk enthusiastically to at least 3 new people a day about
                                                                 sure your first line continues to expand – so you are building
 Oriflame
                                                                 wide. Also make sure your other Core Team members per-
2. Bring at least 1 prospect to each meeting
                                                                 sonally recruit the same way. But don’t worry if some new
3. Participate as a team in L2, L3, and company events
                                                                 ones drop out over time. Keep in the Core only those who
4. Accept team responsibilities as delegated by Team Leader
                                                                 are dedicated and willing to work. You will get your commit-
5. Grow!
         Go for your next title in the success plan!
                                                                 ted 10%.
   – at 12% you form your own core team and conduct L2
   – at 21% you conduct L3 activities                            To start, you can individually identify potential members of
                                                                 your Core Team and invite them to join. Sit down for a 1-to-
FORMING YOUR CORE TEAMS                                          1 meeting and offer them the special opportunity to work
                                                                 personally with you. Or you can make a formal announce-
Some of these Consultants will come from your first line and     ment that you are forming a “Core Team.” Send a letter to
some from other levels of your personal group. Of course         everyone in your personal group. Offer membership to those
everyone who joins Oriflame in your personal group can take      who want to earn more, grow and go for their dreams.
part in your team activities. But                                                                                                  35
ORIFLAME TEAM
         DY N A M I C S

     Whichever method you choose to get started, you need to hold an official “organisational
     meeting,” where you bring everyone together, set goals and get everyone’s commitment to
     start off right. We will get to that shortly.

     LEADING YOUR TEAM                                                 need to help them form their own Core Team and conduct
                                                                       Small Group Meetings during the week, just as you did

     After forming your Core Team, your next important                 THIS IS CALLED A “12% MINI-SPLIT-
     assignment is to lead that team. Your team will not run by        OUT.”
     itself. It needs you as its leader!
                                                                       The new 12% Manager will now:
     You take the lead by:                                             • Form his/her own “Core Team”
     • Maintaining close contact with your team members –             • Hold Small Group OOMs
      sharing your vision, goals and commitment.                       • Use the Presentation Folder
     • Holding formal team planning meetings. Setting group goals     • Learn to do 1-to-1 and 1-Many
      and laying out your plans together.                              • Conduct “Getting Started” with every recruit
     • Outlining, organising, and delegating the teamwork.            • Work together and activate others
     • Holding your team OOMs, activities, and events together.       • Go together to the L3 Director’s Weekly Meetings
     • Continually follow up and reward results.
                                                                       The new 12% Manager and their Core Team will sit together
                                                                       at the Director’s OOM and have their own part in the
     REACHING GOALS AS A TEAM                                          presentation. Now you are on your way to duplicating the
                                                                       whole system.
     You share many values and dreams with your team members.
     You will find that most of your goals are similar. That is what
                                                                       Soon you will have another Core Team member reach 12%
     brought you together as a team in the first place. So the
                                                                       and become a “Mini-Split-out.” Again, make sure they
     principle function of your team is to set goals and reach them
                                                                       duplicate with their own Team everything they learned while
     together:
                                                                       working on your Team. Then you will have several “Mini-
     • Set group recruiting and sales volume targets together.
                                                                       Split-outs” growing 12% to 15% to 18% and you will grow to
     • Do recruiting together.
                                                                       21%. Congratulations, you are a new Senior Manager!
     • Show the catalogue and new products together.
     • Demonstrate products and sell together.
     • Learn about the products and the business together.            DIRECTOR’S CORE TEAM
     • Reactivate inactive Consultants together.
     • Go to the Director’s OOM and Oriflame events together.         •C  ontinues holding L2 OOMs
                                                                          You maintain your Core Team where you continue to hold
     Yes, go for your dreams in Oriflame together!                        small group meetings during the week, and develop your
                                                                          future Leaders, who become “Mini-Split-outs” when they
                                                                          reach 12%
     ORIFLAME TEAM DYNAMICS                                            • Everyone does 1-to-1 OOM
                                                                       • Work together and activate others - you organise your
     Before long, you will develop into a 12% Manager. This is an
                                                                          Managers to take care of all the Consultants within their
     important milestone as you now step up and start leading L2
                                                                          own personal groups, and then organise your own Core
     meetings yourself in collaboration with your Core Team.
                                                                          Team to take care of everyone outside the Manager
     Working in a systematic manner a member of your Core
                                                                          groups.
     Team will also reach the 12% Level in the Success Plan and
                                                                       • Leads L3 together with all managers and Core Teams
     become a Manager. This is another important event for your
     own growth. As soon as you have a new 12% Manager, you

36
MANAGERS – MANAGEMENT TEAM
•H
  old L2 meetings separately
 You now have a MANAGEMENT TEAM comprising of all
 your Managers. Managers and their Core Teams hold L2
 OOMs separately from you and your Core Team. But each
 week you and your Managers come together and participate
 in L3 meetings, including the OOM, the training, and the
 planning meeting every week

• L aunch Catalogue Together
   At the beginning of every Catalogue period, at one of your
   Weekly OOMs, you and your Manager Teams go through
   the catalogue launch together. This is an OOM with a
   product focus – featuring the products and offers in the
   new catalogue.

SO NOW YOU ARE FULFILLING YOUR NEW
LEVEL OF LEADERSHIP!

                  DIRECTOR’S CORE TEAM

                  MANAGER’S CORE TEAM

                                                                37
Having meetings with my Core team on a regular basis helps
     every person in my core team to succeed

     Kamini and P.N Jha
     ORIFLAME GLOBAL LEADER, INDIA
     “Success without a plan is a gamble. Planned Success is a life full of
     achievement, rewards and happiness.The Oriflame Success Plan is a true
     road map to a life of abundance, riches, fame…..and fulfilment. We
     have changed our present with the Oriflame Success Plan…. and invite
     you to change your future ….. follow the Success Plan. Build a strong
     Core Team to fulfil their dreams and change your life. This has been our
     formula for success. The last 16 years with Oriflame has been a roller
     coaster life – with many ups and fewer downs and today we are
     Diamond Executive Director – the highest title ever achieved in India.
     We have not only changed our life but the lives of thousands of people
     in our Team. Many of them are earning amounts beyond their
     imagination. Thanks to Oriflame Success Plan”.
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Personal recrutment is essential, the more often you do it,
the faster you will grow

Nuria and Serik Akhmetovy
ORIFLAME GLOBAL LEADER, KAZAKHSTAN

“Our success in Oriflame is due to the fact that for many years now we have
had a clear rule – to tell 10 people every day about the opportunities that
come with Oriflame, to conduct 2-3 opportunity meetings per day and to
provide all newcomers with our support and motivation. We spend about
80% of our time on recruitment. Sometimes people don’t like to recruit every
day and of course people don’t like to get refusals. But we believe that
success comes with a blend of routine and unpredictability. Unsuccessful
people are looking for methods that they like, successful people work by any
methods, because they like the results”!                                       39
PLANNING AND
         O R G A N I S I N G YO U R
         BUSINESS

     Taking time to plan your success is a vital part of your role as Manager and Leader. Analysing
     the performance of your group and yourself as their Leader, and then taking the appropriate
     action and follow-up will create a performance management culture within your team. This
     raises everyone’s expectations and standards, leading to improved results and higher earnings.

     ALERTS & NOTIFICATIONS
     Alerts & Notifications (A&N) is an online tool where you can find everything you need in order to plan, organise and follow-up
     on your business! The tool provides already formatted and prepared analysis with a specific purpose and follow-up possibility for
     each report (see page 91).You will also find various online reports such as the Personal Group Development Report and the
     Activity Report.

     HOW TO SET A SHORT TERM GOALS FOR THE CATALOGUE PERIOD
     1. U se your Personal Group (PG) Development Report and Activity Report (see page 88 – 90) as your key management tools.
     2. Using the PG Development Report take one day in the beginning of each catalogue period together with your upline Director
         or ASM to plan Sales Force Development and sales for the catalogue. Make sure you always reach above the criteria set for
         Leaders Club.
     3. Identify your “3 High Potentials” in your PG and meet with them to develop an individual plan for each. They are the 3
         people you will focus on developing this period.
     4. Make sure you get full benefit from the Welcome Programme for new Consultants and the Business Class incentives for
         consistent activity at a reasonable sales level. Ensure that you lead by example by setting a personal goal for selling and
         recruiting.

     MAKE AN ACTIVITY PLAN FOR THE CATALOGUE PERIOD
     1. M ark your calendar with the number of hours you have as “dedicated Oriflame time”.
         Decide if you want to work during the day, evenings or weekends or a combination.
     2. Mark all fixed activities such as Directors Weekly Meeting and when you will hold Small Group Oriflame Opportunity
         Meetings (OOM’s), assist with Directors OOM or at Director level plan and hold the Directors Meeting. Include when you
         will meet with your ASM or upline Director to share goals and plans.
     3. Set aside time for personal selling and recruiting and following up of Inactives.

                                                                    Setting goals and using reports to plan on BPS with my downline
                                                                    and great partnership with ASM.

                                                                    Tsevelmaa Battumur and
                                                                    Natsagdorj Byambajav
                                                                    ORIFLAME GLOBAL LEADER, MONGOLIA
                                                                    “We organise BPS with our core team every catalogue and our motto is
                                                                    ‘listen to our Core Team members’. In that way we can define goals for
                                                                    the long and short term. We use various reports. The reports are very
                                                                    important for planning and analysing. If we have a question or need
                                                                    advice, we go to the company to meet with our ASM. Because the ASM
                                                                    is like our compass or guide, and always supports us.”

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