SUBTIL LACQUER NEW! AMMONIA-FREE ULTRA SHINE COLORING JELLY - Midway Star
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
JANUARY / FEBRUARY 2022 NEW! SUBTIL LACQUER AMMONIA-FREE ULTRA SHINE COLORING JELLY page 11
LOCK-IN COLOR + SMOOTH
IN JUST 15 MINUTES!
PURCHASE
1 EBO Banded Duo 33.8 oz.
INCLUDES
Make $4,950 1 KC PRIMER Pre-Treatment Shampoo 33.8 oz.
1 EBO Smoothing Treatment 33.8 oz.
in revenue RECEIVE FREE
with just one liter 1 Timeless Color® Fade-defy Shampoo 33.8 oz.
1 Timeless Color® Fade-defy Conditioner 33.8 oz.
of EBO! KCXKCJF221
FREE
REVENUE
POTENTIAL $
PURCHASE
(LITER) 1 EBO Banded Duo 16 oz.
FREE
33 INCLUDES
applications 1 KC PRIMER Pre-Treatment Shampoo 16 oz.
1 EBO Smoothing Treatment 16 oz.
x $150 RECEIVE FREE
service price 1 Texturizing Spray 5 oz.
= $4,950 1 Molding Paste 5 oz.
KCXKCJF222
MAXIMIZE YOUR AWARD-WINNING
SERVICE POTENTIAL! LIGHTENER!
PURCHASE PURCHASE
3 Infusion Keratin Replenisher 4 oz.
3 Intense RX® Repair Serum 3 oz.
3 It’s a Blonde Thing®
Keratin Lightening System 1-lb. tubs SAVE
RECEIVE FREE
1 Infusion Keratin Replenisher 4 oz.
RECEIVE FREE
1 Blondeshell® Debrass
25%
1 Intense RX Repair Serum 3 oz. Masque 7 oz.
KCXKCJF223 KCXKCJF224
SAVE
25%
Check out our resource center for social media jpegs,
banners, collateral and more!
ILLINOIS, INDIANA, MINNESOTA, OHIO AND WISCONSIN SALES ONLY
2 MIDWAYSTAR PH 630.260.2221 FAX 630.260.3411
20% OFF
SHAMPOO & CONDITIONER LITER DUOS
KERATIN CARE DUO COLOR CARE DUO BLONDESHELL DUO TIMELESS COLOR DUO KERATIN VOLUME DUO
Fights frizz and smooths Fights frizz and smooths Purple formula brightens Color-protecting and Lightweight volume-
for all hair types for color-treated hair and debrasses for all shades hydrating for boosting duo for all hair
KCXKCLT22 KCXLCCLT22 KCKBLDLT22 color-treated hair types especially fine, flat hair
KCXTLLT22 KCXVOLLT22
KERATIN CARE & COLOR CARE BLONDESHELL, TIMELESS COLOR & KERATIN VOLUME
SHAMPOO & CONDITIONER DUOS SHAMPOO & CONDITIONER DUOS
PRISM:
DIMENSIONAL TEXTURE
HAIR COLORING TECHNIQUE
TECHNIQUE KIT INCLUDES
1 It’s a Blonde Thing® Keratin Lightening System
1 10 vol. Developer
1 20 vol. Developer
8 KeraLuminous Permanent Hair Color Shades
2 6NN/6.00
2 6C/6.4
2 6Rv/6.5
1 .44/CC
1 .22/VV
1 Timeless Color Fade-Defy Shampoo 33.8 oz.
1 Timeless Color Fade-Defy Conditioner 33.8 oz.
1 Vanilla Bean Deep Conditioner 7 oz.
1 KCSMOOTH™ Restorative Leave-In Lotion 5 oz.
KCXPRISM22
ILLINOIS, INDIANA, MINNESOTA, OHIO AND WISCONSIN SALES ONLY
SOME PRODUCTS ARE NOT AVAILABLE IN ALL AREAS. ADVERTISER RESERVES THE RIGHT TO CORRECT ERRORS AND TO LIMIT QUANTITIES. www.midwaystarss.com 3
STOCK UP YOUR BACKBAR
with our 100% Vegan
Shampoo + Conditioner Liters!
SAVE
30%
Each product features ProQuinoa Complex™
for standout performance and purity!
#ABBAlancedLife
4 MIDWAYSTAR PH 630.260.2221 FAX 630.260.3411
WINTER BLEACH SALE!
SAVE 30%
CHOOSE FROM
White, blue, and violet powder lighteners
#Simply LuxuriousColor
Experience the opulence of Italy with Color Design®, a versatile portfolio of Italian-made, high-performance hair
color that shines. Powered by the highest quality ingredients and manufactured with state-of-the-art technology,
Color Design delivers vibrant and long-lasting results while leaving the hair in unparalleled condition.
Get social with us!
#ColorDesignHair @colordesignhair
SOME PRODUCTS ARE NOT AVAILABLE IN ALL AREAS. ADVERTISER RESERVES THE RIGHT TO CORRECT ERRORS AND TO LIMIT QUANTITIES. www.midwaystarss.com 5
AMPED-UP VOLUME!
30%OFF
LEMONGRASS
VOLUME COLLECTION
A volumizing hair collection that helps
fatten up skinny hair and creates incredible
style while using extracts from Chamomile
and Lemongrass.
FEATURED INGREDIENTS:
Lemongrass, Chamomile, &
Cottonseed Proteins
COLLECTION INCLUDES:
Shampoo, Conditioner,
Whip & Lift Spray
SAVE
30%
Create your hair story with mop®, a customizable haircare collection
that delivers high impact results. Powered by an exclusive blend
#showyourMOP of fruits, vegetables and botanicals with the most delicious scents,
for a chance to get featured!
mop® delivers freedom of expression and wearable style.
6 MIDWAYSTAR PH 630.260.2221 FAX 630.260.3411
INSPIRED BY SALONS. PROVEN BY SCIENCE.
No.O No.5
INTENSIVE BOND BUILDING BOND MAINTENANCE CONDITIONER
TREATMENT Protects and repairs damaged hair, split ends
and frizz by re-linking broken bonds. A highly
Our professional-inspired treatment
moisturizing, reparative conditioner for all hair
primes your hair for deeper repair,
types that leaves hair easy to manage,
rebuilds hair bonds, strengthens, and
shiny and healthier with each use.
protects hair integrity.
No.1
BOND MULTIPLIER No.6
Push the limits of color and artistry
with our game changing, patented BOND SMOOTHER
active ingredients. Never break a A leave-in reparative styling creme
clients hair. eliminates frizz, hydrates and protects
all hair types. This concentrated
leave-in smoothing cream is excellent
No.2 for all hair types including colored and
chemically treated hair.
BOND PERFECTOR
Dramatically improve hair health,
texture, and strength with our
unique and patented bond
building treatment.
No.7
BONDING OIL
OLAPLEX N°.7 Bonding Oil is the
No.3 first-of-its-kind. Highly concentrated, ultra-
lightweight, reparative styling oil dramatically
HAIR PERFECTOR increases shine, adds softness and strength,
Dramatically improve hair health, and enhances all hair types and textures.
texture, and strength with our at-home
bond building treatment.
No.8
N4 o.
BOND INTENSE MOISTURE MASK
BOND MAINTENANCE SHAMPOO Infused with patented OLAPLEX Bond
Protects and repairs damaged hair, split Building technology, this highly
ends and frizz by re-linking broken bonds. concentrated 4-in-1 reparative
A highly moisturizing, reparative shampoo mask adds shine & body
that leaves hair easy to manage, shiny while providing intense
and healthier with each use. moisture to treat
damaged hair.
No.4P
BLONDE ENHANCER 4-IN-1
TONING SHAMPOO MOISTURE MASK
OLAPLEX No.4P BLONDE ENHANCER™ This highly concentrated 4-IN-1
TONING SHAMPOO strengthens, softens, and reparative mask adds shine & body
neutralizes unwanted yellow tones for brighter, while providing intense moisture to
more manageable hair. treat damaged hair.
SOME PRODUCTS ARE NOT AVAILABLE IN ALL AREAS. ADVERTISER RESERVES THE RIGHT TO CORRECT ERRORS AND TO LIMIT QUANTITIES. www.midwaystarss.com 7
NOW SELLING…
ABOUT TOCCO MAGICO
Founded in Italy in 1938, Tocco Magico is one of the oldest color
manufacturers in the world and is known for its rich, vibrant and
luxurious color powered by herbal extracts. We are dedicated to
the salon professional and proud of the innovation and passion that
goes into our color collections. Craft your artistry with us!
GLOBALLY RENOWNED ITALIAN HAIR COLOR
Tocco Magico was founded in 1938 in Rome, Italy by well-known hairdresser Amulio Sarra. A true beauty innovator, Sarra invented a hair
color brush pen, in whose small tank contained a liquid hair color to touch up gray hair and mask the hair regrowth. This innovation was
termed “magic touch” to all hairdressers and thus the brand name was born. Since then, and for over 80 years, Tocco Magico has been
known for hair color excellence and innovation. Made in Italy, craftsmanship and constant evolution are the three pillars that underpin the
Tocco Magico brand and it is used and loved by salons and consumers around the world.
THE FIRST MANUFACTURER TO USE HERBAL
EXTRACTS IN HAIR COLOR
As innovators of the hair color industry and a legacy
color brand, Tocco Magico features a variety of hair
color collections that protect and nourish the hair while
delivering exceptional gray coverage, vibrant reds and
superior high lift blondes. Portfolio highlights include the
number 1, bestselling permanent color Color-Ton that
features 7 herbal extracts and makes the hair healthier
while coloring and Multi Complex Permanent Color that
touts eco-certified ingredients and hyaluronic acid for rich
color and more youthful-looking hair. We now have a full
range of permanent, demi and semi collections designed
to provide the stylist with limitless color possibilities and
deliver healthier hair to every client.
CRAFT YOUR ARTISTRY
We are dedicated to the salon professional
and have designed our color portfolio to
deliver every stylist success behind the chair.
Tocco Magico features a variety of shade
series, accessories and marketing support
to help salons grow their business. We
encourage the stylists to “Craft Your Artistry”
and engage their artisanal spirit to use our
collection for infinite color possibilities and
beautiful hair color transformations.
8 MIDWAYSTAR PH 630.260.2221 FAX 630.260.3411
Streamline your inventory with our new developer
lineup for all three permanent color collections:
ColorTon, Multi-Complex, FreeLux,
and DeLight Lightening System. SAVE
30%
WINTER SALE!
30% OFF
NEW!
UNIVERSAL DEVELOPERS
FEATURING THE LATEST TECHNOLOGY!
Available in 10, 20, 30, and 40 Volume
Easy, versatile collection designed to work synergistically with all Tocco Permanent color lines.
Delicately scented cream developer that delivers a complete oxidative system of pure ingredients,
enriched with conditioning moisturizers that work to protect the structure of the hair and scalp
and do not contain ammonia derivatives. This proprietary formula contains 99% pure organic
vegetable ingredients with no synthetic ingredients.
@toccomagicoUSA
SOME PRODUCTS ARE NOT AVAILABLE IN ALL AREAS. ADVERTISER RESERVES THE RIGHT TO CORRECT ERRORS AND TO LIMIT QUANTITIES. www.midwaystarss.com 9
DAILY ESSENTIALS
BUY 10, GET 2 FREE!
CHOOSE FROM
PHYTOJOBA • PHYTOCOLOR • PHYTOVOLUME
PHYTOKERATINE • PHYTODETOX • PHYTOSPECIFIC
NO MIX OR MATCH OF SEGMENTS • FREE ITEMS OF EQUAL OF LESSER VALUE
PHYTOJOBA
DRY HAIR
PHYTOCOLOR PHYTODETOX
COLOR-TREATED,
POLLUTED SCALP AND HAIR
HIGHLIGHTED HAIR
PHYTOVOLUME
FINE FLAT HAIR
PHYTOSPECIFIC
CURLY, COILED, RELAXED HAIR
PHYTOKERATINE
DAMAGED AND BRITTLE HAIR
10 MIDWAYSTAR PH 630.260.2221 FAX 630.260.3411NEXT GENERATION SHINE
SUBTIL LACQUER
AMMONIA-FREE ULTRA SHINE COLORING JELLY
18 SHADES PLUS CLEAR!
SUBTIL LACQUER
INTRO PACK
PURCHASE THE FOLLOWING
SUBTIL LACQUER HD SHADES
3 10-21 60ml
3 Pearl Grey 60ml
3 10-12 60ml
3 9-21 60ml
3 Clear 60ml
3 10-23 60ml
3 9-22 60ml
3 Steel Grey 60ml
2 6-11 60ml
3 11-10 60ml
3 8-2 60ml
2 7-12 60ml
3 8-1 60ml
2 6 60ml
2 7 60ml
2 8 60ml
2 9 60ml
3 9-13 60ml
2 7-7 60ml
RECEIVE FREE SAVE
25%
4 Subtil Oxydant 5 Volume
OR Subtil Universal Developer
1 Color Chart Subtil Lacquers
1 Subtil Tool Box
PHYSUBLAQ22
SOME PRODUCTS ARE NOT AVAILABLE IN ALL AREAS. ADVERTISER RESERVES THE RIGHT TO CORRECT ERRORS AND TO LIMIT QUANTITIES. www.midwaystarss.com 11COLOR
THROUGH
A NEW LENS FASHION TONING MIXING
FILTERS FILTERS FILTERS
NUTRI COLOR FILTERS ™
050 1022
PURCHASE PINK INTENSE PLATINUM
SHADOW
6 tubes of Nutri Color™ Filters 100ml
(salon choice)
RECEIVE FREE
2 tube keys 054
CORAL
1002
PALE PLATINUM
BLUSH
LIMIT OF 1 PROMOTION PER CUSTOMER
020 1011 CLEAR
LAVENDER INTENSE SILVER
WATERPROOF
097
TURQUOISE
1003
PALE GOLD
190 931
A WORLD OF BLUE LIGHT BEIGE
MULTI-CHROMATIC 200
VIOLET
821
SILVER BEIGE
POSSIBILITIES 300 740
YELLOW LIGHTCOPPER
Our color magnifying filters will dare you to go well beyond
color. Our unique 3-IN-1 INSTA-PIC TECHNOLOGY™ 400 730
delivers DIRECT intense COLOR, CARE and SHINE, that TANGERINE GOLDEN BLONDE
opens a world of multi-chromatic possibilities.
To learn more: 500
PURPLE RED
642
CHESTNUT
FASHION TONING MIXING
FILTERS FILTERS FILTERS 600RED
524
COPPERY PEARL
BROWN
12 MIDWAYSTAR PH 630.260.2221 FAX 630.260.3411UNIQONE™ DRY SHAMPOO
BUY 5, GET 1 FREE! FREE
For a limited time, receive a FREE
Dry Shampoo to use at your styling
station or as a Tester on your retail 10 REAL BENEFITS OF
shelf! Clients are more likely to make DRY SHAMPOO
a purchase when they can smell and 1. Cleanses Without Water
experience the product in the salon!
2. Refreshes & Revives
PURCHASE 3. Absorbs Excess Oils
5 Dry Shampoo 10.1 oz.
4. Helps To Preserve Color
RECEIVE FREE
1 Dry Shampoo 10.1 oz. SAVE 5. Provides Fresh Scent To Hair
6. Minimal Residue
17% 7. Extends The Life of Your Hairstyle
8. Easy To Use: Spray, Brush & Go
9. Adds Volume
10. Natural Finish
CONDITIONING SHAMPOO
BUY 5, GET 1
FREE FOR BACKBAR! 10 REAL BENEFITS OF
CONDITIONING SHAMPOO
All of the benefits of shampoo enhanced to 1. Washes Hair & Scalp Gently
the max for hair that is soft, silky, shiny and 2. Protects & Moisturizes The Scalp
frizz-free without being weighed down.
3. Maximum Silkiness & Smoothness
PURCHASE CHOICE OF
4. Doesn’t Weigh Hair Down
5 Original Conditioning Shampoo 10.1 oz.
5 Coconut Conditioning Shampoo 10.1 oz. 5. Boosts Shine
6. Frizz Control
RECEIVE FREE
(SAME QUALIFYING PRODUCT) 7. Hair Is Easy To Manage & Style
1 Original Conditioning Shampoo 10.1 oz. 8. Strengthens Hair
1 Coconut Conditioning Shampoo 10.1 oz. 9. Reduces Breakage
1 Counter Display 10. Prevents Split Ends
SAVE
17%
SUPER10R HAIR MASK 10 REAL BENEFITS OF
SUPER10R HAIR MASK
BUY 3, GET 1 FREE FOR BACKBAR! 1. Deep Hair Damage Repair
2. Intense Nourishment
3. Strengthens Hair From Roots to Ends
Its soft and silky texture will captivate your senses. 4. Incredible Shine
UniqONE™ SUPER10R HAIR MASK is a deep and 5. Silkiness & Smoothness
intense treatment that moisturizes, nourishes and 6. Sensational Defrizzing
repairs the hair from the inside to restore it to its
& Detangling
original condition.
7. Ultra Hydrating
PURCHASE
8. Quickly Absorbed in Only 3 Minutes
3 Superior Hair Mask 10.1 oz.
RECEIVE FREE SAVE 9. Weightless Finish with Natural Volume
10. Non-Greasy Formula
25%
1 Superior Hair Mask 10.1 oz.
SOME PRODUCTS ARE NOT AVAILABLE IN ALL AREAS. ADVERTISER RESERVES THE RIGHT TO CORRECT ERRORS AND TO LIMIT QUANTITIES. www.midwaystarss.com 1320% OFF!
ALL LITERS
STOCK UP ON YOUR
FAVORITE BACKBAR LITERS!
CHOOSE FROM
OUI90732 Botanical Boost+ Curl Energizing & Refreshing Spray 33.8 oz.
OUI93532 Advanced Climate Control Heat and Humidity Gel 33.8 oz.
OUI93232 Advanced Climate Control Heat and Humidity Gel Extra Hold 33.8 oz.
OUI93632 Advanced Climate Control Defrizzing Shampoo 33.8 oz.
OUI93732 Advanced Climate Control Defrizzing Conditioner 33.8 oz.
OUI98132 VitalCurl™ Plus Clear & Gentle Shampoo 33.8 oz.
OUI98232 VitalCurl™ Plus Balancing Rinse Conditioner 33.8 oz.
OUI98332 VitalCurl™ Plus Tress Effects® Styling Gel 33.8 oz.
OUI91032 Curl Quencher® Moisturizing Shampoo 33.8 oz.
OUI91132 Curl Quencher® Moisturizing Conditioner 33.8 oz.
OUI91332 Curl Quencher® Moisturizing Styling Gel 33.8 oz.
OUI95132 Curl Shaper- Good as New Shampoo 33.8 oz.
OUI94132 Curl Shaper - Double Duty Conditioner 33.8 oz.
OUI90732 Botanical Boost® Curl Energizing & Refreshing Spray 33.8 oz.
OUI90132 Deep Treatment Curl Restoration Therapy 33.8 oz.
OUI91232 Water Works Clarifying Shampoo 33.8 oz.
OUI92232 Moisture Lock™ Leave-In Conditioner 33.8 oz.
OUI95632 Ultra-Nourishing Cleansing Oil 33.8 oz.
OUI99632 Ready Set Clean! Pre Shampoo Rinse 33.8 oz.
COMING IN FEBRUARY!
10% OFF!
NEW! NO SWEAT
POST WORKOUT MIST
• No-rinse formula made to eliminate sweat & salt buildup
• Use daily or whenever you hit the gym, no shower needed
• Absorbs oils, cleans and eliminates odor with no residue
• Extend curl vitality with bamboo extract and silica
8.5 oz.
OUI96106
ILLINOIS, INDIANA, MINNESOTA AND WISCONSIN SALES ONLY
14 MIDWAYSTAR PH 630.260.2221 FAX 630.260.3411visit our website…
www.MIDWAYSTARSS.com
for the latest in
products and
manufacturer info.
Check out the upcoming event schedules,
sales forms and more!
Model: Revlon Professional
SOME PRODUCTS ARE NOT AVAILABLE IN ALL AREAS. ADVERTISER RESERVES THE RIGHT TO CORRECT ERRORS AND TO LIMIT QUANTITIES. www.midwaystarss.com 15Midway
Star
SALON SERVICES
Midway Star pledges
our commitment to you,
honoring our motto
“WHATEVER IT TAKES”
Midway Star is committed to sell only to
licensed cosmetologists, professional salons
and students of cosmetology.
We have a firm commitment to
the beauty industry.
Find out how Midway Star can help you
grow your business with our premium
products, state-of-the-art customer service,
support and education.
www. midwaystarss.com
www.midwaystarss .com
Model: ColorDesign
OUR BRANDS
MidwayStar
560 WINDY POINT DRIVE, GLENDALE HEIGHTS, IL 60139
SALON SERVICES
PH 630.260.2221
FAX 630.260.3411
www.midwaystarss.com
12212MDW Please recycle this paper. Advertiser reserves the right to correct print or illustration errors and to limit quantities. © 2022 Williams Publications, Inc., Mpls., MN. Cover photo courtesy of Revlon Professional.You can also read
