Study in Breda the Netherlands - Breda University of ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Study in Breda
the Netherlands 2019
2020
Breda University of Applied Sciences offers professional
and academic bachelor’s and master’s programmes
in the fields of Games, Media, Hotel, Facility, Logistics,
Built Environment, Tourism and Leisure & Events
BUAS.nl
Breda University
of Applied Sciences:
professional and academic bachelor’s
and master’s programmes
Hotel
Media
Games
Page 4 Page 6 Page 8
Built
Environment
Leisure
Logistics & Events
Page 10 Page 11 Page 12
What else can be found
in this prospectus:
ADMISSION REQUIREMENTS AND PRACTICAL INFORMATION 22
SPECIAL TRACKS 24
STUDYING AT BREDA UNIVERSITY OF APPLIED SCIENCES 26
DISCOVER OUR NEW CAMPUS 28
BREDA STUDENT CITY 30
CONTACT 32
2 Breda University OF APPLIED SCIENCES 2019 | 2020
You’re more than
welcome at Breda University
of Applied Sciences
Some 7,000 students from over 100 countries are studying at our
international higher education institute. It is situated in the south of the
Netherlands, in the city of Breda, only 100 km from both Amsterdam and
Brussels. Some 20,000 young people are studying in Breda.
Our institute, which used to be called NHTV Breda, was founded in 1966
as an institute offering bachelors in tourism and leisure and in this field,
it is the largest and leading education institute in the world. New (academic)
bachelors and masters have been developed since then. On page 2 you
will find an overview.
Facility
We prepare students for management-level positions in an international
setting. International accreditations from, for instance, the UN World
Tourism Organization and the World Leisure Organization underline the
quality of our education.
Due in part to the joint research programmes, exchange programmes
and summer courses, the international character of the programmes is
Page 9 strengthened. We work together with leading education institutions all
over the world. As a result, there are many opportunities for intensive
student exchanges.
In this prospectus we will tell you something about the study
programmes, the study environment, our new campus
and of course about student city Breda!
Want to meet us?
Tourism Especially for international students, we
organise Orientation Events. The dates can
be found on the back of this prospectus.
If you have the opportunity, you can
also come to one of our open days.
You can also meet us at some study
fairs abroad. An overview of this and
all practical information can be found
at buas.nl.
See you in Breda!
Page 17
discoVer breda UniVersitY of applied sciences
> Since 1966, formerly known as NHTV Breda
> A government-funded university of applied sciences, meaning attractive tuition fees
> International and highly qualified staff
> Offering professional and academic bachelor’s and master’s programmes
> Special tracks for pre-university graduates
> Deepening or broadening minors in the last year of study
> Some 7,000 students from over 100 countries
> Almost 30,000 graduates
> Green campus nearby the safe city centre of Breda
> In the south of the Netherlands, only 100 km from both Amsterdam and Brussels
3
Games
professional bachelor ’ s progr amme
Creative Media
and Game Technologies
Is it your dream to work in the game industry? Come
and study in Breda. Our game programme is one of the
best in the world. Whether you want to be the best game
play programmer, an award-winning character artist or
a Triple-A title winning producer, it all starts at International
Game Architecture and Design in Breda.
in fac t
> English-taught
> 4 years, 3-year track available Working in the game industry
to pre-university graduates
> Graduate work placement If it is your ambition to work in the game industry, you will need an
of 20 to 40 weeks appealing portfolio. During your studies you will build this portfolio. You will
> Degree title: Bachelor of Science specialise in visual art, programming, design or production. You will work
> Career examples: on several projects, from simple arcade games to complete console titles.
visual artist, programmer, designer, You will learn to work with professional tool sets and development
producer methods, including the creative pressure that comes with the job.
Eventually you will be ready to get involved in the AAA game industry
and work on the games of the future.
WORKING IN
THE PROJECT LAB
The right choice for me!
I worked as an animator and 3D artist
and even though I loved my work,
I felt I wanted to be more involved in the
process of creating and designing of the
games I was working on. Then I went to the
Open Day in Breda, unsure and confused about
what I wanted to do next, but after having talked with some
students and supervisors, I felt this study was definitely the
right choice for me. During my studies I worked with the
latest development technology from sony, nintendo and
microsoft. The subject I really enjoyed doing was Ludology
3, where we had to analyse an existing game interface and
design our own in-game menu and HUD (interface) for a
PlayStation 4 game. I felt that I could really go crazy, creativity
wise, in what I wanted to do with this. It was great!”
Nathalie Verweij
Graduated in International Game Architecture and Design
Currently employed by Coffee Stain Studios, Skövde, Sweden
4 Breda University of applied sciences 2019 | 2020
professional ma ster ’ s progr amme
Master Game Technology
Are you naturally curious, do you want to
know more about research and immerse
yourself in a relevant topic concerning the
Working on
development of games? If so, then choose
practical solutions
the Master Game Technology programme
You will learn to look at research and
after completing your bachelor’s. The
development issues in the game industry from
programme has been developed in different angles and from a theoretical base you
will actively research possible solutions. The
collaboration with the international game
academic year is divided into four terms of ten
industry and teaches you how to deal with weeks. You will receive weekly coaching by an
expert in your subject area. At the end of each
difficult practical issues.
term you will present your work and will get
feedback on the content you produced and
the process you went through. To prepare for
in fac t this master, you will write a project proposal, in
or outside the suggested research areas, in
> English-taught which you will summarise your ideas for
> 1 year, 60 ECTS a research project.
> Graduate with a research project,
possibly combined with project work
> Degree title: Master of Science
> Career examples:
specialist in art, programming
or design
Being in the game industry
is a constant learning process
I work for ea dice in the Stockholm
office on our shared engine technology
called Frostbite, which is used to produce
many of Electronic Arts’ titles including
battlefield, fifa, and upcoming bioware title,
Anthem. My role as a Rendering Engineer in the Image
Quality team is to deliver cutting edge graphics technology
that enhances the visuals in upcoming titles, as well as
upgrading artist workflows used during production and
supporting game-teams that are shipping their titles. Being
in the game industry is a constant learning process, but the
Master Game Technology gave me a head-start acting as a
great instigator of obtaining critical knowledge required to
succeed in the lengthy interview processes.”
Diede Apers
Graduated in Game Technology
Currently employed by EA DICE, Stockholm, Sweden
buas.nl/contact
5
Media
professional bachelor ’ s progr amme
Creative Business
The impact of media and entertainment
concepts continues to grow. Media
in fac t
spectacles and virtual worlds are taking
over parts of social life. Does this world > English-taught
> 4 years, 3-year track available
fascinate you? Then choose International
to pre-university graduates
Media and Entertainment Management, > 20-week work placement
in the third year
which focuses on creativity, technology
> 20-week graduate work placement
and commercial thinking! > Degree title: Bachelor of Arts
> Career examples:
content manager, producer, media
planner, marketing strategist,
communication manager, online
marketeer
I’m highly satisfied
in the kind of work
we’re assigned
The world of media
I aspire to one day become a
producer of major movies, The world of media is all about creative concepts, information,
or perhaps even run my own communication technology and commerce. It is important to
film studio. Studying in Breda is research what occupies the minds of consumers. In the course
just the right stepping stone I need to place of your study you will explore different kind of media like
myself into the international market. As television, magazines, VR/AR and online media platforms. You
someone coming from South Africa, being will also work in our Production House. You will learn to develop
able to be a part of this programme is an entertainment concepts and create media products. The
opportunity I’ll be forever grateful for. second year you will take a course in making live television in
Hopefully it gives me the experience and Hilversum, the UK or the USA. From the third year, you will
qualification to be able to present myself specialise in content, production or marketing.
globally. Here in Breda, I have the potential
to build a strong international network.
The institute does a good job in informing
potential applicants exactly what the
course is about and what it entails. I’m
highly satisfied in the kind of work we’re
assigned and the overall layout of the
curriculum. The programme emphasises
vitally important skills and knowledge
necessary for the real world.”
Nicolas van Ysendyk from South Africa
First-year student International Media
and Entertainment Management
MAKING
LIVE RADIO
6 Breda University of applied sciences 2019 | 2020
professional ma ster ’ s progr amme
Master Media Innovation
Would you like to learn more about how digital media
processes work and how they are constructed? Then choose
the Master Media Innovation programme after completing
your bachelor’s degree. The programme has been developed
in collaboration with international media partners and teaches
you how to come up with new groundbreaking concepts.
in fac t
> English-taught
> 1 year, 60 ECTS
> Practical assignment from a large
media cooperation
> Graduation project: develop a new
media concept
> Degree title: Master of Arts
> Career examples:
e-commerce manager,
interactive marketeer, creative
consultant, digital strategist,
creative brand strategist
I chose the best programme
that fitted my passion
Currently, I am working as a
news reporter in the largest and
most popular television company in
Creating new combinations Bulgaria – nova tv. After my Bachelor
in Journalism in Bulgaria, I wanted to
In this master’s programme you will research which expand my knowledge and experience by obtaining
building blocks make a successful media product. a master’s degree abroad. I chose the best programme
With this knowledge you can eventually make new that ideally fitted my passion and curiosity in media
combinations and come up with new concepts. and innovation. This master provided me with
The programme has four themes: Media Theory, priceless practical skills, taught me how to make
Business Models, Media Technology and Research professional business presentations and effectively
& Communication Studies. Next to that you will also sell my ideas. I got the opportunity to make
get a practical assignment from the industry. Here important contacts with great professionals – my
you can think of multinational companies like KLM, motivated teachers, creative fellow students and
Ziggo or Samsung. many people from the business sector. But the
programme also gave me the chance to work with
a major international company such as samsung.”
Gabriela Nikolaeva Andreeva from Bulgaria
Graduated in Media Innovation
Currently employed by Nova TV Bulgaria
buas.nl/contact
7
Prepared for
Hotel the hospitality industry
Your future colleagues and guests will come
from all over the world. That is why you will
learn, among other things, to cooperate in an
international context during your placement.
Besides practical courses and field trips, you
professional bachelor ’ s progr amme
will develop personal and professional skills,
Hotel Management as well as research skills. Talented students
may be invited to join the Hilton Class. Once
you graduate, you will be able to use your
knowledge, creativity and innovative ideas to
In hospitality, creating an experience for the
begin your career in the dynamic hospitality
guest is all important. How do you respond industry anywhere in the world.
to the individualisation of society and how
do you deal with an increasingly critical
customer? You will learn in our Hotel
Management programme. As a manager
in the international hotel business you will
be the key player in a 24/7 organisation!
in fac t
> English-taught
> 4 years, 3-year track available
to pre-university graduates
> 24-week work placement
in main phase
> Graduate research project
of 6 to 9 months
> Degree title: Bachelor of Arts
> Career examples:
general manager, food &
beverage manager, rooms division
manager, hospitality consultant
> Possible employers:
hotels, resorts, catering
businesses, conference centres,
cruise lines
HILTON AMSTERDAM
AIRPORT SCHIPHOL
You are given the attention you need and deserve
The Hotel Management programme was absolutely the right choice for
me. The small-scale structure of the programme sees to it that you are
given the attention you need and deserve. There is an atmosphere of
mutual trust and that’s why a connection with your fellow students as
well as with lecturers is quickly made. This atmosphere encourages
students to study and also let them enjoy their study time. I am currently
the Corporate Director of Revenue Management for dorsett hospitality
international (DHI), based in Hong Kong. I am responsible for the total Revenue
Management strategy of the company. At DHI, I am also responsible for feasibility studies
for potential hotel asset opportunities that we are looking to buy all over the world.”
Tim Smits
Graduated in Hotel Management
Currently employed by Dorsett Hospitality International in Hong Kong
8 Breda University of applied sciences 2019 | 2020
in fac t
Facility
> English-taught
> 4 years, 3-year track available
to pre-university graduates
> 24-week work placement
professional bachelor ’ s progr amme
in main phase
> Graduate research project
of 6 to 9 months
International Facility
> Degree title: Bachelor of Management
Business Administration (due
to new future legislation this
degree title will change) The facilities department is the driving force behind any
> Career examples:
well run company. Our International Facility Management
facility manager, innovation
manager, work environment programme prepares you for an international career in
advisor, event manager
facilities. You, as a facility manager, will learn how to participate
> Possible employers:
multinational companies, hotels, in the decision making process at a strategic level.
hospitals, airports, catering
businesses, event organisers
PRACTICE
CLASSES IN KITCHEN
AND RESTAURANT
The facility manager
as the driving force
You are responsible for the perfect match between people, processes
and housing of an organisation and for safety. You are a business
partner at strategic level and you will make sure that the organisation
can offer a fitting and effective work environment to its staff. By managing
the facility processes you can make an important contribution to the
satisfaction, production and motivation of employees. Just like our hotel
students, you will get practical courses in kitchen, restaurant and catering
business with a focus on in-house emergency response and safety.
You have to be a real go-getter!
After completing my degree, I started
working with an umbrella organisation
of 240 day nurseries. My job involves the
complete spectrum of facility management
aspects. I am responsible for several services,
such as cleaning, budget management, and
maintenance of the nurseries. What’s more, I keep a close
watch on trends and developments in the market, in order to
improve our services. This programme taught me nearly all
aspects of the profession. After all, facility services are needed
in all levels of an organisation. You have to be a real go-getter,
and the school offers you a great deal of choice in your
studies. For instance, in my third year, I organised the field
trip for students, together with a number of fellow students.”
Suzanne Steehouder
Graduated in International
Facility Management buas.nl/contact
Currently employed by an umbrella
organisation of day nurseries
9
Logistics
professional bachelor ’ s progr ammes
At the centre
of the logistical hub Logistics Management
Logistics Engineering
In our logistics study programmes you will
learn how logistics and supply chain can be
improved and more efficiently and effectively Logistics is about planning streams of goods, information
organised in an international context. For
and people in the quickest way and at the lowest costs where
Logistics Management the emphasis is on
economic and financial elements. Logistics sustainability is also an important element. We will enable
Engineering focuses more on technology and
you to explore the economical or technical side of logistics.
ICT. In year 1 and 2 you will learn how to plan
and organise production, transportation and
warehousing processes. You will finish these
two years with a real-life case from the industry. in fac t
In year 3 and 4 you will apply and expand your
knowledge and skills during your placements > English-taught
and your graduate research project. Besides > 4 years, 3-year track available
that you will also choose a minor, for example to pre-university graduates
Supply Chain or Change Management. > 2 times 14-week work placement
in the third year
> 18-week graduate research project
> Degree title: Bachelor of Science
> Career examples:
planner, logistics analyst,
purchasing manager, supply chain
manager, consultant
> Possible employers:
production companies, transportation
businesses, health care organisations,
wholesale, retail
> Prepares for follow-up masters
That’s what drives me every day!
During the past four years I have been
working for vanderlande, market leader
in automated material handling solutions.
During this time I have had multiple jobs,
of which the last one was Supply Chain
Manager for Vanderlande’s automated guided
vehicles (AGVs) for Airports. For this employer I have
been travelling a lot to visit suppliers around the globe.
Recently I have moved to slimstock, specialist in forecasting
and stock management. With my partner I will move to
Melbourne, Australia to set up their office for the Australian
and New Zealand market. Choosing to study logistics
was a great choice, improving processes and working
A master’s programme internationally is what drives me every day!
in Logistics is in preparation.
Check buas.nl/masterlogistics Fleur Straathof
for an update. Graduated in Logistics Engineering
Currently employed by Slimstock
10 Breda University of applied sciences 2019 | 2020Built
Environment
professional bachelor ’ s progr amme
Built Environment
In our globalising and urbanising world, ever greater
importance is placed on cities built for human well-being,
with attractive living and working environments, traffic
accessibility, traffic safety and sustainability. In the
International Spatial Development programme you will
explore spatial development from an integrated perspective,
based on urban planning, urban design and mobility
– looking across country borders.
Shaping society
You will work on the (re)development of urban areas from all relevant
angles: planning, designing and managing sustainable urban mobility. In an
in fac t
international classroom, you will research, plan and sketch, build scale
models, make computer drawings, and design integrated mobility
> English-taught
concepts. You will explore built environment all over the world – and help
> 4 years
shape society. The programme is centred around six themes: Dutch
> 2 times 14-week work placement
Design, Sustainable Urban Mobility Planning, Water Management,
in the third year
Transformation, Smart Cities, and Energy.
> 18-week graduate research project
> Degree title: Bachelor of Science
> Career examples:
strategic designer, urban
planner, sustainable urban
mobility manager, integrative I get to see monkeys
international spatial developer clowning around in front of my office
> Possible employers:
multinationals, small and Currently I’m doing a work placement at
medium-sized enterprises, research & development foundation of
government services, housing cept university, a research hub based in the
associations, private developers, north-western part of India – Ahmedabad. This
design firms, municipalities, research centre plays an important role in shaping national
water boards, provinces, and local policies on human settlements within India. My
consultancy agencies, assignment is on the TOD (Transit Oriented Development) debate in
project developers India, which is about planning real estate and mixed-use buildings
> Prepares for follow-up masters around public transport points to transform the urban landscape as
well as people’s habits and create a more liveable environment in
busy cities. At CEPT I get the chance to expand my knowledge and
I get a glimpse of what the field work here looks like. Plus, I get
to see monkeys clowning around in the trees in front of my office
during work. Makes everything so much more fun!”
buas.nl/contact
Lisette Kompagne
Student International Spatial Development
11Leisure
& Events
professional bachelor ’ s progr amme
Leisure & Events
Management
Quality of life is becoming increasingly in fac t
important in the way we spend our spare
> English-taught
time. As an up-and-coming entrepreneur or > 4 years, 3-year track available
to pre-university graduates
manager in the leisure business it is up to
> 20 to 40-week work placement
you to give people an experience that in the third year
> Graduate research project
enriches their lives. In the Leisure & Events
of about 20 weeks
Management programme you will learn how > Degree title: Bachelor of Arts
> Career examples:
you can create memorable experiences.
event coordinator, congress
organiser, concept developer,
policy advisor, programme manager
at a theatre, project manager
Working on meaningful at a sport federation, operations
leisure products manager at a theme park
In year 1 you will learn all about events,
concerts, museums, theatres, sports, theme
parks and large leisure projects. You will work
on projects for real companies. In year 2
you will specialise in a chosen field. All study I will never forget my work placement
tracks have an international focus. The tracks at Disney World!
are Event Management, Attractions & Theme
Parks Management, Social Innovation, Leisure I am passionate about the theme
Management and Cultural Venue Management entertainment business and that is why
(only in Dutch). Year 3 consists of a work I chose Leisure & Events Management and
placement and in year 4 you will wrap up specialised on Attractions & Theme Parks
your degree with a minor and a graduation Management. My work placement position was
project at a company or you will start your with the walt disney world resort in Orlando, Florida.
own business. We join forces with Efteling in What an unforgettable experience! I did my graduate
the Efteling Academy. research project for van assendelft & partners. While
doing this project I learned that there is little theory about
themed entertainment. That is when I made the decision to
continue my studies. After the pre-master’s programme I
have obtained the Master of Science Leisure and Tourism
degree. After that I commenced the doctoral process at
Breda University of Applied Sciences where I research the
neuropsychology behind the emotions that people have
while on a themed entertainment experience.”
Wim Strijbosch
Graduate Leisure & Events Management and Master of Science
Leisure and Tourism Studies
Currently pursuing a PhD degree at Breda University
of Applied Sciences
12 Breda University of applied sciences 2019 | 2020ac ademic bachelor ’ s progr amme
Bachelor of Science
Leisure Studies
We offer an academic bachelor’s programme in which you
study the leisure industry from a social and business point of
view. The Bachelor of Science Leisure Studies is the only
academic programme in the field of Leisure in the Netherlands.
Kids are the best inspiration!
It is the broad perspective on leisure that
I learned during my study which is still
very useful in my working life. I gathered
insights in the economics, the sociology and
the psychology of leisure. I just started in my new
job as Team Lead marketing & sales at efteling.
Before this, I worked as a Manager Strategy & Research at
Efteling. We conduct a lot of research in which we are
supported by two consumer panels; one kid and one adult panel.
Important topics are marketing research, in which we for
example tested the main image for the marketing campaign and
guest satisfaction research, which enables us to improve our
products and guest experience. Kids are the best inspiration!”
Marjolein Mens
Graduate Bachelor of Science Leisure Studies
Currently employed by Efteling in Kaatsheuvel
in fac t
Academic education > English-taught
> 3 years (in cooperation
about leisure with Tilburg University)
> Graduate with writing a thesis
In year 1 you will be introduced to the
about a complex issue in the field
concept of leisure. You will study this from
of leisure
different disciplines, for instance psychology,
> Degree title: Bachelor of Science
sociology, anthropology, marketing and
> Career examples:
economics. You will learn to study and
marketeer or market researcher,
critically evaluate theories and academic
strategic manager in the leisure
literature. You will also be trained in research
industry, policy officer in the field
methods. You will take on practical issues in
of sports, culture, tourism or events,
working groups. In year 2 you will expand
consultant or researcher
your knowledge. Theoretical lectures will
be mixed up with practical seminars
and projects for real clients. In year 3 you
will pick a minor, with a possibility to go
to a university abroad, to widen your
knowledge and you will graduate.
buas.nl/contact
13ac ademic ma ster ’ s progr amme
Master of Science
Leisure and Tourism Studies
People have more and more leisure pursuits to choose from.
As a result, the phenomena of Leisure and Tourism are
increasing in complexity. For that reason we offer an academic
master’s programme which builds on the knowledge and
expertise from different disciplines. We look at Leisure and
Tourism from the perspective of urban studies, policy
and innovation management.
Researching Leisure and Tourism
Leisure and Tourism is not just important to people’s wellbeing but it is also
an important part of the economy. You will work on three important research
in fac t
themes: Storytelling & Consumer Experience, Imagineering & Business
Innovation and Place-making & Events. The programme is divided into two
> English-taught
phases. In the first phase you will take a number of business related courses
> 1 year, 60 ECTS (in cooperation
like Understanding Leisure and Tourism, Attractions and Events, Imagineering
with Tilburg University)
as Strategic Design in Leisure Organisations and Experience Marketing in
> Graduate with an individual
Leisure and Tourism. In the second phase you will work on your graduation.
research dissertation
You will prepare for this in seminars together with other students, after which
> Degree title: Master of Science
you will write your individual dissertation.
> Career examples:
manager, consultant,
policy or research officer
in profit or non profit
organisations in the tourism
or leisure industry
> Applicants with an academic
bachelor’s degree mostly have
direct access to this master. If you
have a professional bachelor’s
degree, you will first have to
complete the pre-master’s
programme described on the
next page
buas.nl/contact
14 Breda University of applied sciences 2019 | 2020ac ademic pre - ma ster ’ s progr amme
Pre-master
Leisure and Tourism Studies
After completing your bachelor’s degree at Breda
University of Applied Sciences – be it in Tourism,
Leisure or Hotel Management – this pre-master’s
programme will allow you to move on to the
academic master’s programme Master of Science
Leisure and Tourism Studies. This programme will
take one year. After a fast track bachelor’s
programme you could have your academic master’s
degree in just 5 years!
in fac t
> English-taught
> 1 year, 60 ECTS
> Degree title: this pre-master’s
programme does not grant
you a title but it does give
you access to the Master
of Science Leisure and Tourism
Studies as described on the
previous page
State of the art technology
I have completed both the pre-master Being well prepared
and the master Leisure and Tourism
Studies. The pre-master’s track is a very
for an academic master’s
intensive year, in which your knowledge programme
and skills are raised to a higher level in a short
amount of time. In my master I learnt a lot about In this programme you will mostly work on a
the meaning of Leisure to the individual person, businesses solid theoretical base and on your research
and the society as a whole. Maybe even more important skills so that you have the best preparation
is that the master’s degree offers you so many opportunities possible for the academic master’s programme.
to pursue your passions and to take control of your own The pre-master’s programme consists of two
development. I, for instance, had the opportunity to work semesters. In the first semester you will take
with state of the art technology to give a museum several theoretical courses, you will learn how to
a unique insight into their visitor’s experience. So plenty conduct research and you will work on a real-life
of opportunities to distinguish yourself!” project. In the second semester you will again
take a number of courses, will start with
Colin Prins qualitative and quantitative data analysis and
Graduate Master of Science Leisure and Tourism Studies will conduct research for your dissertation.
15professional ma ster ’ s progr amme
Master Imagineering
Imagineering is a contraction of imagination and
engineering. This master’s programme will teach you
about an analysis and design technique that enables you
to encourage innovation and growth within companies
or in networks of social organisations. You will do so Innovation from the
by designing and supervising processes by means of perspective of experience
which you can steer the imaginative power of all parties
As an imagineer you work on business or product
involved into the direction of a solution. innovation by using the power of imagination. In
this master’s programme you will learn how to do
this. During your course of study you will develop
a proactive and analytical attitude. You will develop
in fac t
the knowledge and skills to shape and change an
organisation and you will learn how to innovate and
> English-taught
guide creative processes. The master’s programme
> 1 year, 60 ECTS
consists of three phases. In the first phase: Strategic
> Graduate by writing a business
Innovation, you will learn how to turn the DNA
report, a project and a practical
of an organisation into an experience concept.
inspirational guide
The second phase: Organisational Transformation,
> Degree title: Master
deals with the implementation of the new concept
in Imagineering
and management of changes. In the third and final
> Career examples:
phase you will graduate by writing a business report,
innovation, strategic or
a project and a practical inspirational guide.
brand manager, business
consultant, strategic designer,
process facilitator
Imagineering can
be applied everywhere
Last year has been very intense. First
we spent a lot of time changing our
mindset, to learn to look at the world and
organisations in a different way. Since then
I notice that Imagineering can be applied everywhere.
I learnt how to facilitate processes of change, where people
are taught to see things differently so that they can build on
the existing strength of an organisations and then look
beyond that. This requires a lot of confidence and transparency.
Facilitating this is, in my opinion, one of the most challenging
and fun jobs of an Imagineer. At this time I am doing my
graduation project at a cultural organisation in Brabant
working on the repositioning of a museum. In this process
I look into how we can get children and youths more involved,
for instance through the ‘let the kids take over day’.”
buas.nl/contact
Carlijn Geluk
Student Master Imagineering
16 Breda University OF APPLIED SCIENCES 2019 | 2020Tourism
professional bachelor ’ s progr amme
Tourism Management
in fac t
Can you provide people with an awesome holiday while
considering the impact of tourism on the environment and the > English-taught
> 4 years, 3-year track available
local population? How do you respond to a changing market where
to pre-university graduates
technological developments and customer experience become > 20-week work placement
in the third year
increasingly important? You will learn in our economic management
> 18-week graduation track
programme Tourism Management. with the possibility to get
a Double degree at a partner
institute abroad
> Degree title: Bachelor of Arts
Working on > Career examples:
experiencing tourism and innovation e-commerce manager or SEA
specialist at a tour operator,
We are pioneers in the world of tourism with 50 years of experience and a large customer insights marketeer
international network. We work together with Carribean Tourism Organization, at an online booking
cheaptickets.nl, TUI, Landal Greenparks, VisitBrabant, Transavia and Disney, platform, yield revenue
amongst others. This offers you many opportunities for interesting assignments manager at an airline, tourism
and work placements. Year 1 has three central themes: the travel industry, the & recreation policy officer
recreational industry and the tourist destination. You will work on projects and will at a municipality, sustainability
get courses like marketing, e-business, financial management and consumer coordinator at a holiday park,
behaviour. During year 2 you will specialise in one of the following fields: customer experience manager
Travel Industry, Recreation & Hospitality, Tourism Destinations or Attractions at a theme park, consultant
& Theme Parks Management. In the final year you will specialise in Tourist at a destination marketing
Experience, Tourism Business, E-Tourism or Tourism & Design Development. organisation
My work placement
in Bogota is quite exciting!
I am currently doing a work
placement at voyage by frosch
colombia in Bogota. It is a tour
operator for corporate as well as leisure
travel and MICE. In this context I work in
the department of Voyage Colombia, helping with the
planning of holiday trips for individual travellers and
families or small groups. The company assignment
that was created for me definitely meets my interests,
because it deals with the development of a sustainable
tourism product and I am very much interested in
the aspect of sustainable tourism. I also had to carry
out some research about sustainable tourism and
conduct a market analysis. In the end I will have to
present everything to the company. Quite exciting!”
Kristina Holzer
Student Tourism Management
17Joint degree with:
ac ademic bachelor ’ s progr amme
in fac t
Bachelor of Science Tourism > English-taught
> 3 years (joint degree with
Wageningen University)
In a joint degree with Wageningen University we offer an
> In year 1 and 2 you will study
academic bachelor’s degree programme where you will in Breda
> In year 3 you will study
research the developments in tourism and its impact on
in Wageningen
society, the environment and the economy. The Bachelor > Degree title: Bachelor of Science
> Career examples:
of Science Tourism is the only academic programme in
strategic policy advisor, consultant,
the field of tourism in The Netherlands. marketeer, manager, researcher
This study helped me to
discover and develop myself
I chose the Bachelor of Science
Tourism programme because of its
interdisciplinary approach to
tourism. I liked the international
mindset and the fact that it is taught in
English. Looking back I couldn’t have made a better
choice. The study programme is well-structured and
both breda and wageningen are great places to live
and study. As we progressed through a wide range
of courses and subjects, I discovered which fields
of study I found most interesting. In the third year
I had the opportunity to study in canada. During
this ‘free-choice’ period I was able to explore these
fields of study in depth. The study significantly helped
me to discover and develop myself.”
Marc van Iwaarden
Interdisciplinary
Graduate Bachelor of Science Tourism academic programme
On wuni.nl /alumnibto you can read more about In this academic bachelor’s programme you will combine
graduates and their current jobs. economic, social and environmental sciences. You will study
theories and concepts, will receive intensive training on research
methods and will learn how to critically evaluate these. You will
also get practical experience. Through field work in year 1,
you will experience what it is like to research tourism issues.
In year 2 you will apply your intercultural skills and your
knowledge about sustainable tourism on a challenging research
project at an international destination. In the final year you will
complete your degree by writing a dissertation.
18 Breda University of applied sciences 2019 | 2020professional ma ster ’ s progr amme
Master Tourism Destination
Management
Tourism comes with economic benefits and
opportunities for the businesses in and habitants
of a tourism destination, but there are also threats.
It is important to match supply and demand. In this
master’s programme we will look at the situation at
a destination. From there we will develop strategies
for responsible socio-economic growth.
in fac t
> English-taught
> 1 year, 60 ECTS
> Graduate with a research project
anywhere in the world
> Degree title: Master of Arts
> Career examples:
policy or research officer at
a profit or non profit organisation
Study at four locations
in the field of tourism, business in the world
manager, consultant
This master’s programme offers you the opportunity
to study at four different locations in the world. During
phase one you will study in Breda together with
students from various countries. You will study theory,
A memorable voyage! attend guest lectures and work on practical assignments.
In the second phase you will carry out research at three
The voyage of this master was different destinations in Australia and South-East Asia.
a memorable one. Here we were, This way you will get many intercultural experiences.
31 students from 16 countries Each destination finds itself in a different stage of
across the globe, it was indeed an development. In previous years destinations were:
international course! Different cultures Indonesia, Singapore, Australia, Myanmar, Cambodia,
and backgrounds making it the best place Vietnam, Thailand, Sri Lanka and Fiji. In the final phase
to meet and experience other people’s culture. The course of your degree you will work on your graduation
experience is still vivid in my mind from the theory part assignment. You can do this anywhere in the world.
conducted in Breda by skilful lecturers to the unforgettable Either independently or for a company.
journey of the second phase of the programme. We visited
three destinations in the Asia-Pacific for field research,
from Australia to Cambodia and Bali in Indonesia. The
combination of both theory and field research equips you
with the technical knowhow which is vital for today’s
competitive market. Having settled back home in
Rwanda, I am currently working as a senior officer in
charge of Accommodation and Catering in the tourism
department at rwanda development board.”
Frank Murangwa from Rwanda
Graduated in Tourism Destination Management
Currently employed by Rwanda Development Board
buas.nl/contact
19Pre-master’s programme for
all our fourth-year students
ac ademic pre - ma ster ’ s progr amme
in fac t
Pre-master > English-taught
Strategic Business > 1 year, 75 ECTS
Management and Marketing > You will follow this pre-master’s
programme in your final year
of your professional bachelor at
Breda University of Applied Sciences
We offer all of our students who are
> Upon completion of this
in their final year of their studies the pre-master’s programme you will
receive a certificate of the pre-
opportunity to follow the academic
master SBM and a bachelor’s degree
pre-master’s programme Strategic of the programme you have
completed
Business Management and Marketing
(SBM). After completion of this pre-master,
you have direct access to the Master of
Science programmes in business related
programmes at our academic partners
such as the universities of Amsterdam,
Maastricht, Tilburg, Brussels or Warwick
and to our own Master of Science Leisure
and Tourism Studies.
Combining doing business
with academic research
This academic pre-master’s programme will prepare
you for worldwide entrepreneurship, in other words,
you learn how to do business. You will also learn
how to conduct academic research in a chosen
subject area. This could be e-tourism, hospitality, A challenging and highly valuable
sports or culture, the media, the creative industry, programme
traffic and logistics management or urban
planning. The programme will prepare you for While this pre-master’s programme
the academic master’s degree level and is made was challenging at times, it proved to
up of five modules: (1) Business Qualitative and be the best decision I have taken in
Quantitative Methods and Applied Statistics, the past years. Following the SBM
(2) Socio-psychological Analysis of Consumer pre-master enabled me to gain access to
Behaviour, (3) Operations, Human Resource the ‘Business Intelligence Management’
Management, Quality and Financial Management, master of science track at Maastricht
(4) International Strategic Marketing, Marketing University and thus increases my career prospects to
Communications, CRM and E-commerce, and a great extent. Moreover, this programme made me
(5) Research Practical and academic skills. Next to grow as a person; I learned to work under pressure,
that you will work on a graduation assignment for to prioritise some tasks over others and work more
a year at a company of your choice. academically in general. I would definitely choose this
pre-master course again and recommend it to anyone
who plans to follow a business related career.”
buas.nl/contact Lisa Herzog
Graduate Pre-master Strategic Business Management
and Marketing
20 Breda University of applied sciences 2019 | 2020What about admission requirements, application procedures, our learning community and Breda student city? Discover it on the next pages!
Admission requirements
Bachelor’s programmes
Study Apply Admission
programme before requirements
Creative Media and 15 January
Game Technologies
An equivalent of a Dutch
diploma of higher general
secondary education
Creative Business 1 May (havo) or pre-university
education (vwo) is
required. After having
received your application,
Hotel Management 1 May Student Office will inform
you if you meet the
admission requirements.
* If you apply after 1 May (at least before 1 September) a commission
All other bachelor‘s Preferably before 1 May* of the study programme will decide on your admission.
programmes Non-EEA students: 1 May** ** Applications of non-EEA students will not be processed after 1 May.
Master’s programmes
Professional
master’s Apply Admission
programmes before requirements
Master 15 August* Bachelor’s degree in International Game Architecture and Design or another bachelor’s
Game Technology degree in the fields of Graphic Design, Digital Art, Multimedia Design or Games
Master 15 August* Bachelor’s degree in the fields of Business Administration, Media Studies, Communication Studies,
Media Innovation ICT, or another media-related field
Master 15 August* Bachelor’s degree (BA, BSc., BBA, B Com), for example in the fields of tourism, hotel management,
Tourism Destination international business, management, economics, law, e-commerce, urban development, geography,
Management social sciences or finance
Master 15 August* Bachelor’s degree, in a relevant field of study, for example business management or economics, tourism, leisure, sports,
Imagineering culture or hotel management
Academic
master’s
programme
Master of Science 15 August* Academic bachelor’s degree in any of the social sciences – such as sociology, psychology, economics, management or marketing –
Leisure and Tourism or having completed the Bachelor of Science Tourism, Bachelor of Science Leisure Studies, the pre-master’s programme Leisure
Studies and Tourism Studies, or the pre-master’s programme Strategic Business Management and Marketing (SBM)
Pre-master’s
programmes
Leisure and Tourism 1 September Bachelor’s degree, preferably a Bachelor of Business Administration, for example, in the fields of tourism, leisure, hotel
Studies or general management, economics, commerce or finance
After completion of this pre-master’s programme, you will have direct access to the Master of Science Leisure and Tourism Studies
Strategic Business 15 June Three years of a professional or academic bachelor at Breda University of Applied Sciences (180 ECTS)
Management (selection) Students from other higher education institutes can also apply after their third year and they can qualify for a Double degree
and Marketing
* Please note: the application deadline for non-EEA students is 1 June.
English language requirements
As an international applicant, you will also be required
to demonstrate sufficient results of one of the following
tests: CAE (Cambridge Advanced Certificate) or CPE
(Certificate of Proficiency in English), IELTS or TOEFL.
Please check the English language requirements of the
study programme of your choice at buas.nl to make sure
if you will need to take an English test for admission
to this programme.
22 Breda University of applied sciences 2019 | 2020Practical information
How and when to apply?
International applicants are required to apply through Studielink and our
Student Office. For detailed information on the admission requirements
and the application procedure, please check the application information
of the study programme of your choice at buas.nl.
Step 1:
Please register in Studielink. This is the national administration system
for higher education in the Netherlands.
Step 2:
Please make sure you upload all additional documents requested.
Please note: we will start processing your application once you have
submitted your application in ‘My online application’ portal of Breda University
of Applied Sciences.
What about the costs?
Breda University of Applied Sciences is a government-funded institute.
The statutory tuition fee for our bachelors’ programmes is € 2,078
(bachelor Media: € 2,588). Check the tuition fee regulations on the study
programme pages at buas.nl to verify if you are eligible for the statutory
tuition fee. Bachelor students from the EEA who apply for the first time
pay half the statutory fee for the first year of study. Most of our master’s
programmes are government-funded. The statutory tuition fee for these
government-funded programmes is € 2,078.
Furthermore, you should take into account the costs of textbooks, readers,
study trips, a laptop and your daily expenses and costs of living.
What about grants and scholarships?
Foreign EEA students can apply to the Dutch Ministry of Education for
a student grant or a loan for tuition fees. Please check duo.nl
for detailed information.
For non-EEA students we offer a number of Bachelor’s Scholarships.
Please check buas.nl/scholarships for detailed information.
Support
Our Student Office assists foreign students with a wide range of practical
matters related to your studies and your stay in Breda, including
application and admission, scholarships, incoming exchanges, housing
and visa applications for non-EU students. Please feel free to contact our
Student Office via international.office@buas.nl.
Furthermore, we are member of the international student organisation
ESN. The mission ESN has, is to represent international students under
the principle of Students Helping Students.
23Special tracks
Whatever degree programme you choose at Breda University
of Applied Sciences, you will always be encouraged to bring out
the best in yourself. Each study programme offers possibilities
for extra challenges and special study tracks. Just think of deepening
or broadening minor tracks, special tracks for pre-university
graduates, or a fast track towards an academic master’s degree.
These pages present an overview of the possibilities.
Deepening or broadening minors
In the fourth year of study, several minors (30 ECTS) are offered by means
of which you can deepen or broaden your knowledge and skills. In all
minors cases and assignments are developed in cooperation with
companies and organisations in the professional field. A deepening minor
allows you to further specialise in the specific discipline you have chosen.
You may also decide on a broadening minor, which involves working side
by side with students and lecturers from other study programmes. Looking
beyond the boundaries of your own study programme – and as such, your
discipline – will teach you more about interdisciplinary thinking and acting.
Check buas.nl/minors for more information.
24 Breda University of applied sciences 2019 | 2020Pre-university education
completed successfully?
After having completed your pre-university education successfully
(e.g. vwo, Abitur, International Baccalaureate), you can opt for
an academic bachelor’s programme or a professional bachelor’s
fast track at Breda University of Applied Sciences. After three years
you can move on to further study at master’s level.
Academic Professional Professional bachelor
bachelor and master bachelor and master and academic master
in 4 or 5 years’ time in 4 or 5 years’ time in 4 or 5 years’ time
We offer two academic bachelor’s All our professional bachelor’s pre - master
programmes. A unique opportunity programmes can be completed in three strategic business management
for you if you want to pursue years’ time, if you have successfully and marketing
university-level education in the completed your pre-university education. We offer all our students the opportunity
fields of leisure or tourism. You will attend a practice-oriented of attending the academic pre-master’s
three-year curriculum. Upon successful programme in Strategic Business
bachelor of science completion, you will have access to Management and Marketing (SBM) in the
leisure studies a range of one-year professional final year of study. Successful completion
>
English-taught master’s programmes either within or of this programme will give you direct
>
3 years (in cooperation with outside our institute. You can opt for an access to various Master of Science
Tilburg University) English-taught professional bachelor’s programmes in business related studies
>
Degree title: Bachelor of Science programme in the field of Games, in management and marketing at our
>
After three years direct access Media, Hotel, Facility, Logistics, partner universities. A few examples are
to academic master in Leisure and Built Environment, Tourism or Leisure the universities of Amsterdam, Maastricht,
Tourism Studies at Breda University & Events. Pre-university graduates are Tilburg, Brussels (B), and Warwick (UK).
of Applied Sciences (1 year) obviously also allowed to attend the After this pre-master’s programme, you
regular four-year track. will also have direct access to our
bachelor of science academic master in Leisure and Tourism
tourism Studies. This way, it will be possible for
>
English-taught you to earn an academic master’s degree
>
3 years (joint degree with within five years’ time or, after having
Wageningen University) completed a fast professional bachelor’s
>
Degree title: Bachelor of Science track, even within four years’ time!
>
After three years direct access to
academic master in Leisure, Tourism pre - master
and Environment at Wageningen leisure and tourism studies
University (2 years) and academic We also offer a pre-master’s programme
master in Leisure and Tourism in Leisure and Tourism Studies. You can
Studies at Breda University start this programme after completing
of Applied Sciences (1 year) your professional bachelor’s programme.
This pre-master’s programme lasts
one year and afterwards you can
move on to our academic master in
Leisure and Tourism Studies (1 year).
So, upon completion of a fast professional
bachelor’s track, you can earn an
academic master’s degree within five
years’ time.
For detailed information,
check buas.nl/a-level-education.
25DEBATING IN
WORKING GROUPS
Studying at Breda University
of Applied Sciences
After your graduation in Breda, you are competent and qualified for
starter positions, self-managing and self-responsible, creative and
innovative, and you have an international view of the world and your
profession. In order to achieve this, entrepreneurship, creativity,
personal and professional responsibility, and internationalisation are
key focus areas in our study programmes.
How do you study at Breda University of Applied Sciences?
Effective learning is not something that you do alone. After all, it is precisely
through cooperation and debate with other students and lecturers that
you learn to develop knowledge actively. That is why we have adopted the
teaching model of the learning community. Students and lecturers from
different (cultural) backgrounds and areas of expertise work together on
real-life problems taken from the international professional field. In this
process, you will learn to use different perspectives and develop an open
mind to alternative approaches.
What do we expect of you?
The success of a learning community depends on the full participation and
support of everyone involved – lecturers, tutors, but especially you as a
student. That is why we expect serious commitment from you when it
comes to preparing for lectures and projects. Through coaching and
feedback we will teach you to take responsibility for your individual learning
process and for your role in cooperation with lecturers, fellow students
and industry professionals.
26 Breda University of applied sciences 2019 | 2020What makes the Dutch
education system unique?
Respect for each individual’s opinions and
convictions is central in the Dutch education
system. The teaching style can be described
as interactive and student-centred, providing
students with the attention and freedom
they need to develop their own opinions
and creativity while applying their newly
acquired knowledge.
Why choose us?
BUILDING
Our subject areas are very much
A SCALE MODEL interconnected. Because of this you will
get a broad education, notice
connections between topics and learn
to create solutions coming from
different angles.
We cooperate with businesses which
are at the top of their field. This means
that you can get work placement
positions at some of the big names in
your field of expertise. You can find
examples of this on buas.nl
In our large international network
we cooperate with other universities
and companies in education and
research. To you this means a lot
of opportunities abroad. For instance
exchanges, research projects
What can you expect of us? and field trips.
Our lecturers will create opportunities for independent learning and active entrepreneurship is at the core
cooperation for you. To this end, they use digital resources, ensuring that of our learning community.
more time can be devoted to interaction, in-depth exploration, supervision
You are encouraged to start your
and feedback in class. With the community concept in mind, it is essential
own business, it can even be your
for lecturers to participate in national and international networks,
graduation project!
encourage cooperation with national and international industry
professionals, and contribute to strengthening the link between education, We are internationally accredited by
research and industry. amongst others the UN World Tourism
Organization, the World Leisure
The core of the learning environment is formed by real-life cases and Organization and the International
assignments from professional practice aimed at inspiring students towards Facility Management Association.
active and collaborative learning. In our professional bachelor’s programmes Furthermore we have an ECA
entrepreneurship is promoted by offering possibilities for developing certificate for Quality in Programme
specific ‘entrepreneurial skills’ and you can even do a graduation project Internationalisation. Check buas.nl
within your own business. All in all, you are truly encouraged to get for more accreditations.
the best out of yourself.
Our new and green campus is located
Within each study programme, there near the centre of student city
are possibilities for extra guidance and Breda. On campus there are many
support, for instance, if you have a If you are not opportunities for meeting people and
disability or learning difficulty. from The Netherlands, to get inspired. The city itself is fun,
More information on this subject studyinholland.nl is worth safe and internationally oriented.
can be found at buas.nl. checking out. There you will
find everything you need
to know about studying
in The Netherlands,
including some useful
checklists.
27You can also read
