STRATEGIC PLAN - England Handball Association
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STRATEGIC PLAN 2017 - 2021
The England Handball Strategy Plan 2017 - 21
England Handball’s strategy for the next four years will build on the foundations that have been put in place since 2009. WHO DOES WHAT?
The table below provides an overview of the area / content of the partnership with key
OUR VISION: organisations. More detail is available in Appendix 1.
Everyone to have the chance to ‘be part Organisation Participation
AREA / COnTEnT OF PARTnERSHiP
Workforce Performance Funding
of the excitement’ of handball Schools
Colleges
KEY STRATEGIC OBJECTIVES OUR MISSION Universities
We have established three clear objectives to achieve our vision. We recognise we cannot achieve, and do not intend to try, to deliver these
We want to enable as many people as possible to: objectives on our own. Clubs
1. Discover handball in any format, ensuring they This is the premise behind our mission:
Street Games
can access suitable, cost-effective opportunities England Handball is the growth engine for the sport
to get involved in the sport wherever they live. in England. Through our expertise, insight and PL4S
knowledge, we will work with a range of partners to
2. Engage actively and regularly in the sport. provide the opportunity for anyone to be part of the Sport England
This could be: handball community. CSPs
• playing Central to this mission statement is the focus on partnerships as the most
• coaching / leading / officiating effective route to achieve success. England Handball recognises in certain Leisure Operators
cases there are other organsations that are better placed to undertake
• volunteering some of the delivery work.
Commercial Partners
• watching a match This approach requires the:
• maintenance and development of existing relationships. EHF/IHF
3. Achieve their potential in whatever role they choose • identification of new partners for engagement beyond 2017.
within handball by:
• providing clear routes of progression.
• recognising people have different aims and objectives. THE FIGURES KEY AUDIENCES
The objectives are underpinned by six priority areas of activity: Our thinking, and actions are led by clear data The new government strategy for sport,
and insight. launched in December 2015, put a broader focus
1. The education sector:
We have: on physical activity. With this in mind, and taking
• Primary level: Introduce children to handball through ball-handling
into account the findings of our data gathering
and movement skills. • Evaluated our successes of the past four years.
and research, England Handball will concentrate
• Secondary level: More organised team activities. • Gained a greater understanding about our on four key audiences.
• Further/Higher education level: Social, competition and workforce customers and what they want from their
development opportunities. involvement in handball.
2. Community handball: We will:
• Provide opportunities for people to play the sport in informal Refine the collection of data to further develop
environments and non-competitive formats. our understanding of the needs of our customers
3. Club and competition structure: and assess the impact of our programmes.
• Develop and strengthen the structure of formal clubs so there are This will include:
sustainable entry and exit routes for people to be involved in handball • Regular surveys with key customers, including
on a regular basis. clubs and players.
4. Talent pathway: • Collection of data from specific programmes Young players Women People returning Regular participants
• Continue to build a strong and viable pathway so talented players, to enable measurement against agreed up to the age of 16 and girls to a more within clubs and other
coaches and officials can progress to the highest possible level. targets. active lifestyle core market locations
5. Handball workforce: • Consolidation of data storage into one location
• Increase the quality and diversity of the handball workforce. to support ongoing contact with customers
• Improve the skills, confidence and technical capabilities of the handball
workforce so they can deliver high-quality activities at all levels.
and targeted marketing of future
opportunities.
“The new government strategy for sport,
6. Commercial opportunities: • Establishing a partnership with a respected launched in December 2015, put a broader
• Reduce our reliance on public funding by maximising commercial university to carry out any additional specific
opportunities. research requirements. focus on physical activity.”
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The England Handball Strategy Plan 2017 - 21
SUCCESSES 2013-17
• Number teams in National Schools competition ^ 450% In order to set some context to the starting point for this new plan, we’ve taken a look back at our
• Growth of teams entering National University Championships ^ 24 to 65 successes over the past four years. As you can see, the sport and England Handball have come a
EDUCATION long way and we want to continue to develop opportunities for people of all ages to get involved in
• 14,000 play handball in schools ther sport in whatever capacity, and at whatever level, they choose.
• 3500+ regularly involved in handball
• Try Handball launched
PARTICIPATION • Club players ^ 20%
• Five Under-16 regional academies in operation
• Female players ^ 33%
• 200 players through the AASE programme 80%+ graduation
TALENT • Players regularly training 1.25 times per week
• Regular age-group international competition
• 75%+ of GB team squads are comprised of English players
• 25% ^ teams in England Handball competitions
• Growth in England Handball club membership from 1600 to over 2300
CLUBS
• 315% ^ in the number of Under-18 competition teams
• Men’s Championship introduced
• More than 8,000 people now hold an England Handball qualification
• 1st4Sport endorsed Level-1 Award
WORKFORCE • UKCC accredited Level-2 Award
• Over 1,000 teachers with an education sector specific qualification
• In-kind partnerships benefitting England Handball / members
• £20,000 additional income from online shop
COMMERCIAL • 10,000 viewers reached by Cup Final live streaming
/ PROFILE • New improved website
• International, national and local media coverage
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The England Handball Strategy Plan 2017 - 21
England Handball has enjoyed great
PRIORITY success in the education sector.
It provides the opportunity to
TARGETS 2021
Primary Schools
WHAT WILL WE DO?
Target Market
AREAS: introduce and retain a whole new
generation of players, teachers,
• Agree ways to measure primary school activity
with AfPE and DfE.
• 30% of primary schools delivering handball
The whole education sector is a target market for us. This includes:
• young people
• students
leaders and coaches to handball. related activities.
2017-2021 The focus of our work will be to support the
delivery of non-curriculum activities, such as
• Primary school handball festivals in 10
counties in England.
• teachers
• lecturers
• college and university sports development staff
after-school clubs and competitions. It is also
ACTIVITY anticipated that the training of teachers and
other staff will lead to a natural growth in the
provision of curriculum based activities.
Secondary Schools
• Agree ways to measure secondary school
activity with AfPE and DfE
within colleges and universities
The participation offer will flow through the student
pathway to ensure sustained engagement.
1. Primary level
At this level the core skills of handball can
support the development of key physical literacy
• 40% of secondary schools delivering handball
as an established sport in the curriculum or,
as an extra-curricular activity.
There will be a range of products offered to the different levels
of the education sector.
Primary school:
• 1,550 secondary school teams and 20,000
THE EDUCATION skills in children such as running, jumping, students take part in the England Handball • Try Handball will support delivery within the primary sector.
throwing and catching. Handball will also help National Schools competition - 22% of total • A local competition/festival offer will be developed.
SECTOR develop hand/eye coordination and teamwork state schools.
skills. Teachers at this level need to be trained to Secondary School
deliver activities based around fun, easy to Further Education • Continued growth in England Handball National Schools under-13
understand games and drills.
• Agree ways to measure further education and under-15 competitions.
Secondary level activity with AOC Sport. • A variant of Try handball will be offered as an entry version of the game,
At this level there is the opportunity to provide • 30% of colleges offering recreational handball particularly for year-7 students, but also for new schools in other age groups.
more structured handball-related activities. activities, including Try Handball.
These include an expansion of the physical • 80 colleges taking part in an AoC A distinction will be made between Try Handball and formal handball. This
literacy approach, and organised competitions Sport/England Handball sanctioned will avoid issues that can stop people starting to play handball including:
as players start to play in school teams. At this competition. • contact nature of the sport
stage, there is a need to provide teaching staff • size of court
with courses to help them to deliver higher- Higher Education
• ball size / type
quality sessions that enable youngsters to • Agree ways to measure higher education
improve their technical skills. activity with BUCS.
• 30% of universities offering recreational
Further Education
Tertiary level This is a new area of growth for England Handball. We worked in partnership
handball activities, including Try Handball.
At this level there is a more sophisticated with AoC Sport to build a pilot competition programme in 2015/16.
• 100 teams from 45 universities taking part
structure to playing formats as participants A regional college competition will be expanded from four to six regions.
in the national university competition which
develop, and the number of players from Try Handball will the product initially used throughout this competitive offer.
is recognised by BUCS.
handball nations increases - especially within
Universities. There is also the opportunity to • Identify target institutions in key regions Higher education
introduce the sport to students on sports with courses that are suitable for linking
to handball qualifications. We developed our competitive offer for universities by taking the National
coaching, development or teaching degree
University Championships in-house with support from the ABUHC. We plan to
courses. This will help increase the future size • Five universities have handball embedded in
develop the championships so that it becomes recognised as a BUCS scoring
of the delivery workforce. teacher training/sports-related courses.
competition by the 2017/18 academic year.
• Try Handball has been developed as an informal entry level offer for students.
It will be promoted to universities as a new, fast, fun and exciting team
activity to introduce students to handball.
• We will continue to work with the higher education sector to
develop our workforce by seeking to embed handball qualifications
within relevant degree courses at selected universities.
Education Partners
We will work with the following partners in the education market
• PL4Sport
• Football League Trust
30% 30% 30% • Rugby League family
2021 targets for education
delivering handball activities • Handball clubs
Primary Schools • County Sport Partnerships
40%
Secondary Schools • Local authorities
Further Education • Private coaching companies
Higher Education • Education staff i.e. teachers, sport makers, sport development staff
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The England Handball Strategy Plan 2017 - 21
Community Handball is a priority
2. area for England Handball. England
Handball has created Try Handball,
TARGETS 2021
• Leisure operator pilot reviewed and other
delivery agencies identified.
WHAT WILL WE DO?
Try Handball target audience
We conducted research to find out the
Partnerships
We will seek to establish mutually beneficial
partnerships with a range of organisations
including:
Try Handball Partners
Try Handball can be played delivered by anyone.
Groups include:
a flexible, small-sided version of • Try Handball opportunities offered as part • Charities such as StreetGames
COMMUNITY handball that can be played in of recreational offer to FE / HE sector.
demographics of ‘beginner’ (playing less than • leisure operators • Leisure operators: A pilot projects is taking
two years) handball players. The insight showed
• coaching agencies place with Fusion Leisure
HANDBALL different formats and venues. It is a • Regular handball activities established in
15 companies in England.
that key target groups are:
• multisport clubs, who are interested in adding • Handball clubs
different and informal activity offer • professionals aged 26-40
• Handball part of local Corporate handball to their range of activity offers. • Professional sports clubs’ community
• students aged 16-25
without the need to commit to a Games/Workplace Challenge events in three We will also identify major businesses in our trusts/foundations (non-handball)
formal club structure. locations in England. The insight also demonstrated that within both hotspot areas who are interested in providing a • Voluntary groups
target groups there were equal numbers of new activity offer to their staff. We will provide (uniformed, sports and youth)
It can be played by single-gender or mixed participants who were already active when they
gender teams. The rules have been simplified them with: • County Sport Partnerships
started playing handball, and people who
to allow anyone to organise a game. • Self-organising options for delivery within their • Local authorities
weren’t active.
Try Handball provides opportunities for people: own environments.
Therefore our initial target audiences for • Corporate organisations
• new to the sport, • Help organise in-house competitions a
Try Handball is: • Self-organising
• looking for something fun, sociable and • Partner with the County Sport Partnership
• active & non active professional adults To connect with the target groups the promotion
different that will help them to become more Network Workplace Challenge initiative to help
aged 26-40 of Try Handball has emphasised it:
active, provide competitive outlets.
• active & non active students aged 16-25 • should be friendly and sociable
It will also offer regular participants, who may Training and Products
have dropped out of the formal side of the sport, • can help you get fit
We will provide access to:
an opportunity to continue playing. • can teach you new skills (physical literacy
• Specific training courses to increase staff skills mentioned previously) allows you to
Try Handball is self organizing.This means there
confidence and knowledge be part of a team
is the potential for a broad range of partners to
assist in the delivery of sessions. These include • Low-cost, accessible products
It should be easily, locally and financially
facility operators who could offer Try Handball accessible for participants. Sessions will be
as part of pay-and-play programmes in a pitched at the right level as many of the potential
multi-sport context. participants may lack confidence and be
The format and structure of Try Handball also uncertain of a new activity.
provides an option for delivery within workplace We will assure partner organisations that Try
environments. This will allow businesses to offer Handball can be delivered in any space and that
their staff an inclusive, easy to organise activity it doesn’t require a full sized handball court or
to assist in raising activity levels. highly-trained delivery staff.
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The England Handball Strategy Plan 2017 - 21
3. CLUBS
The increased demand from people
wanting to play handball is putting a
WHAT WILL WE DO?
Target Audience
Our main target audience for clubs and
COMPETITIONS
What was the league set-up
in 2016/17?
Under-16 County Competition:
• Brought together the best players in the age
group to play at County level. Includes players
that excelled at the previous year’s Under-15
WHAT WILL WE DO?
Super-8/Super-7
We will rebrand the national league to increase
CLUBS AND competitions is adults aged 16-30. Schools competition.
strain on the evolving club structure. Super-8/Super-7 its, and handball’s, profile. This will include a
In the future we are looking to expand the name change and distinctive branding. We will
COMPETITIONS At a high level England Handball is National league for men (Super-8) and
Under-15 Competition
also seek to increase the number of clubs
market to younger children. • This competition was launched in the
taking a double-pronged approach women (Super-7). competing at this level to provide more
2016/17 season
to developing formal club handball: Club Membership
Championship competitive opportunities, and offer greater
The growth in interest in handball has been Schools Competition: commercial options for England Handball.
• Satellite Clubs: The satellite club programme
matched by an increase in membership at Men’s Championship, with north and south • Growing National Schools competition at
has helped provide new routes for participation. Championship
both club and governing body level. One of sections. under-13 and under-15 age groups.
In some areas satellite clubs are linked to formal
handball clubs. In other areas the satellite club the challenges we face is the regular churn It is planned to rename and expand the Men’s
in members as people also drop out of the
Regional Development Leagues Beach Handball
North & South Championship leagues to eight
approach is the starting point for establishing a Two annual beach handball competitions
main hub club. sport for a variety of reasons. These might Men’s and women’s Regional Development teams each, and to mirror the Championship
include: Leagues (RDLs). These are local leagues for new in England, in London and in Bournemouth.
structure in women’s handball.
• Partnership working: Handball was one of the clubs to compete and grow. Higher-level clubs The British Beach Handball tournament in
original sports within the Premier League 4 Sport • Becoming too old to play
also enter second teams. Each region has the Bournemouth has grown in size to incorporate Regional Development League
programme. Other multi-sport partnerships include • Change in family/working circumstances
option whether to run a home and away league a men’s, women’s and youth competition. The Regional Development Leagues will be
the likes of StreetGames and Rugby League clubs. • Because of the make-up of our set up, or a central venue, tournament league. The competition has attracted sponsorship renamed and brought under closer stewardship
membership, people returning to their from the likes of Mizuno and participation by
Support for clubs In 2016/17 there were RDLs in the following of England Handball to support their structure
homelands after a period of time in teams from the United Kingdom and Europe.
Many of our existing formal handball clubs are in need regions: and growth. This growth will include a planned
England.
of additional support and guidance to help with all • South East Beach competitions provide a different form two-tier league structure for men’s and women’s
areas of their development and activities. This ranges Some of these factors are out of the control of handball that can be played in the off-season RDLs.
• South West
from advice on strengthening their governance of the clubs and England Handball. However, enabling year-round participation by our core
we will work with our club network to find • Midlands customers. Club Handball Partners
structure, to assistance in accessing local funding that
can help with the costs of training and venue hire. ways to reduce the drop-out rates and • North
Club handball will be delivered by paid
keep more people involved in the sport in
Domestic Cup Competitions development officers and volunteers in clubs
Delivery of handball a variety of roles.
and the regions.
Clubs are an extremely important part of the handball England Handball ran two cup competitions.
Partnership Working It is hoped to bring some of the club
delivery chain, providing an outlet for regular training • England Handball National Cup
We will work with local partners – administration in-house.
and competition. We also feel that, with some focused • England Handball League Cup
support, club coaches could be deployed into local specifically County Sports Partnerships –
to establish development plans for
Cup Competitions
schools and colleges to assist in delivering European Competition
identified clubs in each of our target We will continue to develop, and raise the profile
participation and teacher training activities. Entry to European competition was through our
regions. These will include utilising the Club of cup competitions.
Matters programme to provide clubs with cup competitions and national leagues. However,
TARGET 2021 access to support materials and resources. entry was under the Great Britain banner as only European Competition
British Handball is recognized by the European We plan to develop a British play off between the
Club development Club Development Handball Federation. top men’s and women’s teams in England and
• Variety of sponsorship opportunities available We will support each identified club to
University Competition
TARGET 2021 Scotland in order to enter European competition
to clubs. work towards gaining an England Handball under the Great Britain banner.
approved quality standard. This will help The university competition was brought in-house Membership
• Solutions to lack of full size courts.
to ensure that they are viewed as “fit for in order to provide additional support and help it • Achieve a retention rate of 65% and a year-on- University Competition
• Coaching development available for clubs purpose” organisations which will: grow with the aim of achieving BUCS status. year increase in new registrations of 30%.
and aspirational individuals. After bringing this competition ‘in-house’
• Put them in a stronger position to access England Handball will continue its development to:
• Clubs working towards an agreed quality standard local support. Junior Handball Competitions – Junior
to be developed by England Handball. • provide more regular participation
• Provide local partners with confidence There were a number of junior competitions: • Introduction of Under-9 Festivals.
opportunities for university teams
• Improved visibility of the sport through the media. about the clubs’ ability to deliver quality Under-18 League: • Consolidation of Under-11 competition.
• aspire to achieve BUCS recognition.
Training & deployment activities. • Boy’s and girl’s under-18 league. • Expansion of Under-14, Under-16,
As part of the club development plans, we • Organised by a volunteer local coordinator and Under-19 competitions. Junior Leagues
• Club coaches to have access to a range of activity
will also provide advice and guidance on We will continue to develop the under-19
appropriate training courses. • Supported by a sub group. Competitions – Adult
accessing local funding. This can help competition, and under-15 and under-13 National
• Regular programme of Continuing Professional provide support to gain coaching, • Early stages of the league are split into North • National League (men and women). Schools competition.
Development courses available through a variety leadership and officiating qualifications for and South.
of channels. • Women’s Championship established and more We will develop our under-16 competition and
their workforce. It will also help subsidise men’s and women’s Championship teams.
• Increased opportunities for club coaches to work costs of running sessions in the local
Under-18 Cup extend the range of junior competitions to
in local community settings including schools to community, making them more accessible • Boy’s and girl’s cup knockout competition • Two-tier regional leagues (men & women). include under-14, under-11 and under-9 leagues.
deliver handball activities. to participants.
• Potential opportunities for higher qualified club
coaches to become part of the tutor workforce.
• Teachers to have the opportunity to engage with
local clubs to help increase their confidence and
knowledge in the sport.
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The England Handball Strategy Plan 2017 - 21
A talent pathway to provide talented
4. players a route to realise their ability.
England Handball has tackled the loss
WHAT WILL WE DO?
Target Market
The target market for talent will be:
Regional and national Academies
Our Regional and National Academies will:
• Employ part-time talent coaches and
of elite funding after 2012 through: managers to train under-16 athletes at
TALENT • Primary Schools: monthly sub-regional performance hubs.
• Regional Academies: Focus on coaching to develop movement • Provide monthly talent training for under-16
England Handball has instigated a programme proficiency skills. This will help increase the athletes identified from sub-regional
of part self-funded regional academies. These potential talent pool at latter stages of the performance hubs and under-15 schools
give young talented players access to higher- talent pathway. competitions.
level coaching and participation opportunities.
• Under-13 Schools: • Provide monthly National Academy training
• Alternative Funding: To identify talented under-14 age players for sessions for athletes selected according to
England Handball has worked with its Scottish possible selection into Regional Academies criteria from the Regional Academies.
and British counterparts to seek talent-related at age 14/15.
funding from organisations outside of the UK. Talent specific
• Under-15 Schools:
• Self Funding: To identify athletes from the National under-15 coach-education courses:
A self-funded approach is being taken to re- schools competition. This is a secondary route These are being developed and will be facilitated
establish the senior men’s and women’s GB for players to enter Regional Academies. through the AASE programme. They will give
squads that were lost post 2012.
• Partner sports: learner-coaches an opportunity to access a
To identify sports who want to offer athletes performance environment and see top-level
TARGET 2021 set for release a way into another performance
sport and to remain active, as opposed to
coaches deliver.
Talent Pathway drop-off/out. An example of this is the national Teams
• Establish three to five County Performance partnership with Warrington Wolves Rugby We will run England age-level national-team
Centre’s which will produce higher-quality League club. programmes for the most talented athletes aged
athletes entering the Regional Academy • Coaches: 16-plus. These will underpin Great Britain*
structure. Provide programmes and talent ID protocols programmes at Men’s under-18/19/20 and 21
for coaches involved at specific stages along levels, which enter official EHF/IHF competitions.
• At least 40% of Regional Academy athletes
meet the entry requirements for the National the talent pathway (to support England and *The reason this is mentioned is that only Great Britain programmes are
able to enter European Handball Federation (EHF)/International Handball
Talent programme. Great Britain player profiles). Federations (IHF) sanctioned events.
• Establish a University High Performance Regional & national Academies
Centre that will
We will work with clubs to increase the talent
- Prolong the England Talent Pathway
pool for Regional Academy selection.
- Provide a daily training environment
Strengthening the Regional Academy programme
• Increase retention post 18. will lead to a stronger and more competitive
• Increase access to better quality performance environment for National Academy coaches to
coaches by doubling the amount of contact select players from.
time in Regional Academies.
AASE
• At least 35% of National Programme athletes
to make a GB longlist and/or make their Super We will manage the transition of the successful
8 debut. AASE programme to the Award in Sporting
Excellence programme.
County-level handball
We will manage the transition of the successful
AASE programme to the Award in Sporting
Excellence programme.
• Work with county co-ordinators to develop
programmes linked to sub-regional
“We will run England age-level performance hubs. The county teams will
support the wider regional academies by
national-team programmes for developing young athletes.
the most talented athletes aged • Work with local clubs within the counties
to identify talent from Under-13 schools
16-plus. These will underpin competitions.
This will standardise the approach to talent
Great Britain* programmes” identification across all regions.
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The England Handball Strategy Plan 2017 - 21
Workforce development plays
5. a central role in supporting the
successful delivery of an
WHAT WILL WE DO?
Workforce development will provide support
across all functional areas:
Course Delivery Workforce
• Create a cross-sport delivery workforce that
can help grow and develop the sport across
the country.
Coaching
We will:
• Ensure deployment opportunities are
advertised and shared.
Volunteering
We will create a volunteering academy where
volunteering opportunities are posted and
volunteer programmes in education and
WORKFORCE ambitious strategy for handball. Coaching & Workforce Philosophy • Development of a training package that communities can be accessed. The academy
• Develop a robust player development
To grow handball successfully it is important that • Develop a coaching & workforce philosophy includes: model, allowing for the mapping of a will host a database of volunteers to aid priority
DEVELOPMENT all individuals involved in the sport feel happy, that sits across all functional areas. - clear set of workforce criteria coach-development model. areas and also help development in target
supported and valued. - DBS check regions of development - supported by paid
Training & Development • Support coaches in the best possible way
Continual development of the workforce is - CPD England Handball staff.
Company Workforce through increasing our understanding of their
of paramount importance to provide stability, - professional accountability measures
• England Handball is a youthful company with motivations and behaviours by gathering Competition Management
adaptability and creativity. - clear delivery target communication insight through communication, interactions
a small workforce. This may be advantageous England Handball has an under-developed
in responding to change and opportunities and surveys.
Learning and development Competition management workforce. We will
TARGET 2021 but also brings with it the challenge of We will create a non-linear workforce pathway • Have successfully qualified coaches regularly aim to have volunteer competition managers
inexperience. We will ensure that England reflective of the workforce’s journey. engaged in delivering, learning and sharing. in target regions supported by paid staff.
• Train a workforce to meet the needs of Handball employees are safeguarded with • Maintain a database of information to support
education, community, clubs, performance regular HR training so they are safe at all This will include: Talent
the development of the workforce.
and events. times and are also supported by a rewarding • A suite of qualifications and courses that meet
England Handball has managers and coaches
• Train a workforce to meet identified needs Professional Development offer. the needs of the sport and the environment Officiating and Referees within five Regional Academies which underpin
in strategically selected geographic areas. that people are working. Training for other
The organisation and development of referees a male and female National Academy supported
areas of the company like Regional Manager
• Embed system, structure, and stimulus across needs to be brought in-house under a paid by the AASE programme. We will ensure talent
will also be part of this approach.
all England Handball functions. member of staff looking at courses through to coaches are appropriately qualified, supported
• CPD modules will be created to support the and developed.
• Develop a data hub that: deployment. We will attract officials and
workforce post the course/ qualification and
- serves workforce development referees to a fully supported and integrated
mentoring will become a key role to the sport. Education Workforce
- supports commercial operations Referees Association which works openly and
- extends reach and drives engagement for honestly with the refereeing workforce around England Handball has limited engagement with
the growth of membership and clubs. the country. staff in educational organisations.
We will:
• Create CPD opportunities for teachers,
lecturers and support staff
• Have qualified coaches and deliverers from
education delivering learning and sharing best
practice
• Maintain a database of information to support
the development and deployment of the
workforce
• Create a data hub to assist with future
research and provision of relevant activities
Partners
Partners we will work with include:
• 1st4sport
• UK Coaching
• HE & FE institutions
• AfPE
• YST
• Coachwise
• Street Games
• CSP’s
• Azolve
• Other partners stated in other priority areas
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The England Handball Strategy Plan 2017 - 21
6. We want to:
• Reduce our reliance on public funding (85%).
• Add to ‘in kind’ commercial agreements.
WHAT WILL WE DO?
Funding and income
We will
BE PART
• Extend the reach of the England Handball
COMMERCIAL brand
• Improve customer knowledge
• Establish other sources of public money
and sponsorship.
• Look at ways of sharing resources and costs
OF THE
TARGET 2021
Funding
• 50% dependent of public funding.
with partners and other governing bodies.
• Set specific targets for funding.
Brand
EXCITEMENT
We will work to:
Brand • Ensure consistent brand messaging among
• Consistent brand messaging. England Handball employees and partners
• Brand integrated across partner • Understand the perception of the England
communication channels. Handball brand
• Understanding of how the brand is perceived.
Customer knowledge
Customer Knowledge We will:
• Club and schools competition
• understand our customers lifestyles
feedback analysed.
and preferences better
• Understand customer preferences
• analyse feedback from competitions
and lifestyles.
CORE VALUES
England Handball has identified core values.
The core values guide England Handball’s
internal conduct and its relationship with the
external world.
Our core values are
Openness
Objectivity
Leadership
integrity
CORPORATE
GOVERNANCE
We believe in strong corporate governance.
We are committed to meeting all the
requirements set out in A Code for Sports
Governance, released in Oct 2016 by Sport
England and UK Sport.
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The England Handball Strategy Plan 2017 - 21
England Handball is working with a number of
PARTNERS APPENDIX 1 universities to embed handball qualifications in
County Sports Partnerships (CSPs)
The diagram below shows the partners that England handball has had a long standing
England Handball their coaching or other sports/teaching related
England Handball work with. engagement with the CSP Network in a number
England Handball has responsibility for the courses. This will provide a growing future of areas across the country. This has helped to
1st4Sport
governance, competition structure, performance workforce to help meet the demand for handball facilitate local partnerships to support:
programme and marketing/promotion of handball. activities across the country.
• increases in workforce capacity
Its direct delivery is focused on national, regional The Talented Athlete Scholarship Scheme (TASS) • satellite club development
UKC and junior leagues; major events and the England is set to become a key element of England
• hub-club improvements
Handball talent pathway at regional and national Handball’s Talent Pathway from 2017. This helps
SGO’s Schools levels up to under-18. support elite players attend specific universities • match-funded development officer positions.
Commercial
Partnerships established with local agencies help and receive focused handball training alongside CSPs have also provided a route to local School
Partners Aarhus
LYG provide a delivery workforce to support the their studies. Games events which has helped the significant
provision of a range of participation growth in England Handball’s National Schools
opportunities. Clubs competition. The CSPs established local
SMS Handball clubs provide formal opportunities for networks also provide an efficient and effective
England Handball:
adult and junior players to participate in regular delivery chain to support participation and
YST • Provides strategic direction to partners
organised sessions, including training and workforce development activities.
Street Games
England Handball • Helps coordinate activities. competitive matches.
Leisure Operators
Schools Over the last few years more clubs have also
SHA
Association Primary level: established links with local schools, colleges
These are new partners with whom England
Handball can engage following the development
• Handball is promoted as an activity that will and universities to help support:
of a smaller sided version of the sport. The
Colleges help teach and develop core physical • provision of handball sessions adapted version of the game allows leisure
EHF competencies. England Handball and other operators to deliver sessions in traditional sports
PL4S AoC • exit routes for players either into satellite or
local partners will upskill teachers or other halls. The sessions can be stand-alone handball
the formal hub club environment.
relevant staff to deliver handball activities via activities on on a pay-and-play basis, or part of
BHA iHF the Primary Premium funding for PE. StreetGames multi-sport sessions
Clubs
ABUHC Secondary level: England Handball has had a long standing Working with leisure operators provides a
EHA • Handball forms part of the PE curriculum partnership with StreetGames. This has helped broader range of locations where people can
Refs in an increasing number of schools. it is support the delivery of handball as part of the access informal participation opportunities.
Uni’s It also extends the reach of the sport to new
recognized as an assessment option for multi-sport, door step club programme
nHS/PCTs GCSE and A Level PE. England Handball and markets.
Facility TASS BUCS StreetGames delivers in deprived inner-city
other local partners will upskill teachers or locations.
Operators other relevant staff to deliver appropriate Commercial Partners
LA’s sessions. This level is also supported by StreetGames delivers and establishes
Sport England England Handball has existing partnerships with
England Handball’s National Schools clubs/sessions. England Handball supports a range commercial organisations, mainly linked
CSP’s Competition at Year 8 and Year 10. The the training and education of the staff within to the provision of goods and services. These do
competition forms part of the Winter School the programme. not bring vast sums of additional revenue, but
Games and requires and require close working This partnership has resulted in the can provide added value benefits to members,
with School Games Organisers. establishment of a focused Handball Activator and more effective use of England Handball’s
Award. StreetGames helped write the award own funding. We will explore further
Key Colleges opportunities to grow the number of commercial
and now delivers it through its training arm.
A new competition structure is being put in place partnerships that will help reduce England
1st4Sport Awarding body for the England Handball L2 Coaching Award LA’s Local Authorities in partnership with Association of College (AoC). Premier League 4 Sport (PL4S) Handball’s reliance on public funding.
ABUHC Association of British University Handball Clubs LYG London Youth Games The aim is to establish nationwide format across Handball has been part of the PL4S programme European Handball Federation
Aarhus Aarhus Handball Academy in Denmark SGO’s School Games Organisers the life of the plan. AoC Sport liaise with colleges since its inception in 2009. The programme
British Handball Association Scottish Handball Association and support the delivery of events. Other local (EHF)/international Handball
BHA SHA engages young people in Olympic sports using
British University and College Sport Stoke Mandeville Stadium partners also deliver activities in colleges. These Federation (iHF)
BUCS SMS the power of the Premier League brand.
(England Handball National Performance Centre) include training courses for students to lead
CSP’s County Sports Partnerships A number of clubs across the country deliver The partnerships with the EHF and IHF provide
Primary and Secondary schools in England
informal participation sessions using Try Handball.
Clubs Member clubs of England Handball Schools handball activities as part of a wider multi-sport England Handball with a number of different
Colleges Further Education colleges in England Sport Universities programme. England Handball works with these opportunities. These include:
England England Handball’s main funding partner
Commercial England Handball took over responsibility for clubs to help upskill their workforce and deliver • funding to support delivery and development
External commercial organisations who support England Handball Street competition opportunities.
Partners the delivery of the annual University Handball positions
Games Charitable organisation delivering sport in deprived areas of England
EHF European Handball Federation Championships in 2016. The competition was • access to technical experts who can assist
TASS Talented Athlete Scholarship Scheme Sport England
EHA Refs Officials who support the delivery of our formal competitions previously led by the Association of British with:
UKC UK Coaching University Handball Clubs (ABUHC). Sport England has been the major funding
Facility
Uni’s Higher Education institutions in England partner of England Handball since 2009. - Participation
Operators Operators of local authority or commercial leisure centres England Handball is working with British
Youth Sport Trust The investment, which increased significantly - workforce and performance activities
iHF International Handball Federation YST University and College Sport (BUCS) to establish
handball as a recognised sport within the BUCS in 2013, has enabled England Handball to - competitions and events. (This, especially
framework. This will help support the growth of become a more professionally run organisation, with the IHF, flows through the British
the sport within the HE sector and assist teams and helped to improve its governance structure Handball Association as the recognised body
Size of the total handball market Circle size indicates relative importance at World level.)
England Handball’s reach across this market Overlap of England Handball’s key partners and stakeholders to progress to elite international university events. and delivery capacity.
18 19For more information on the activities of the England Handball Association or to discuss a potential partnership, please contact us: The England Handball Association Halliwell Jones Stadium Winnick Road Warrington WA2 7NE T: 01925 246482 E: office@englandhandball.com W: www.englandhandball.com.
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