Strategic Plan 2021 VANCOUVER ULTIMATE LEAGUE
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VANCOUVER
ULTIMATE LEAGUE
Strategic Plan 2021
This Strategic Plan is intended to guide the Vancouver Ultimate League Society for
the five-year period of 2017-2021 as we strive to carry out our mission and achieve
our vision:
Vision
We envision a future where ultimate is the leading recreational
sport. We want everyone involved to have fun, develop skills and
character, live healthier lives, and build lasting relationships through
spirited ultimate. We aspire to be a vibrant, inclusive and sustainable
society, committed to excellence, and a model and resource for other
organizations.
Mission
Ultimate is our way of bringing joy into people’s lives.
We organize, promote, teach, and support spirited ultimate in
Metro Vancouver for participants of all ages, genders and abilities.
We collaborate with other organizations to foster the growth and
development of the sport. We are guided by Spirit of the Game in
everything we do.
The Strategic Plan comprises four pillars critical for the league to survive and thrive
— each with key metrics and targets — as well as a set of foundations that are
essential for our continued operation.
We will use this for annual budgeting and planning, and for development and
improvement of programs and initiatives, and we will report on progress at each
Annual General Meeting.Pillar: Youth
Consisting of ultimate players under 19, Youth represent the future of our sport and
our organization. To ensure a healthy, enduring membership base, it serves us well
to focus on influencing, developing, and improving programs that are attracting
them to the sport.
OBJECTIVES METRICS/ TARGET
Do our part to ensure youth • % of VUL youth programs with spirit as key
ultimate is taught and component
played with Spirit of the Target: 100%
Game.
• % of third-party youth programs that have spirit
as key component
Target: Track and improve
Support those working • # of youth coaches that receive support or train-
with youth to ensure ing (eg. NCCP) Including VUL & non-VUL
players learn from qualified Target: Track & improve (VUL approach 100%)
coaches and instructors.
Promote the concept of • # of youth members
a life-long community Target: Track only (for planning)
through all VUL youth
programs. • Return rates of youth players
(especially transition to adult)
Target: Track and improve
• Return rates of youth coaches & instructors
Target: Track and improve
Ensure generous resource • Youth resource allocation as a % of membership
allocation relative to youth (e.g. finance, staff, coaching, fields)
membership numbers. Target: ‘generous’ means greater than youth % of
membership.
© 2016 VUL.CAPillar: Adults
Adults are our largest membership group and our current life-blood. Their
satisfaction is paramount, their support is critical to our operations, and we seek
to maintain or increase our adult membership to fulfil our current mission and
achieve our long-term vision. We deliver them high-quality programs and services at
affordable rates.
OBJECTIVES METRICS/ TARGET
Develop the VULS into a • Breadth of community engagement
life-long community. (# of roles/activities and # of people in each, e.g.
player, coach, volunteer, etc.)
Target: Track and improve
• Duration of community involvement
(by age, and role/activity)
Target: Track and improve
Maximize member • Membership satisfaction
satisfaction while (by age, gender, new vs. returning)
maintaining or growing Target: Track and improve
membership.
• Membership size
(by age, gender, and new vs. returning)
Target: Track and maintain or grow
© 2016 VUL.CAPillar: Regional Support
Ultimate is represented in cities around Metro Vancouver at various stages of
development, from casual pickup to small leagues. We want to play an active
role in the region to support growth and key values like SOTG. We have extensive
knowledge and resources that can help smaller leagues to thrive, and we want to
support people to play ultimate near to where they live or work to maximize their
satisfaction and minimize environmental impacts.
OBJECTIVES METRICS/ TARGET
Support the development • # of stable leagues
of several viable and Target: 5 or more in Metro Vancouver
spirited leagues in Metro [3 exist in 2016]
Vancouver; for example,
North Shore, Burnaby, • # of teams in each league
Richmond or Surrey. Target: Track only (for planning)
© 2016 VUL.CAPillar: Leadership
Since 1986, the VUL has built a legacy by being a leader on and off the field. In
addition to providing high-quality programs & services to members, we have
developed carefully considered policies and practices related to spirit, gender,
sustainability, and governance. As the largest ultimate league in the world, we have
a responsibility and opportunity to be a leader in the sport and in our community.
OBJECTIVES METRICS/ TARGET
Position ourselves • Survey other organizations to gauge whether
as a leader in the they see us as a leader
ultimate community by Target: Track and improve
demonstrating thought
leadership and by sharing • Self-evaluation
knowledge and experience. Target: Track and improve
Promote & improve • Gender ratios overall
inclusivity
and gender equity. • Gender radio in leadership positions
(target TBD for captains & board)
• Demographics
• Member perception / experience of inclusivity
and gender equality
Target: Track and improve
Execute initiatives that • Number of initiatives executed
have a positive community, Target: 5 or more
social, or environmental
impact, especially • “Newness” of initiatives
pioneering ideas or Target: 2 or more new ones
approaches that are new or
unique. • Size/impact of initiatives
Target: Average size: medium
© 2016 VUL.CAFoundations
These foundations are core to our operations and are fundamental supports for all
of the pillars.
SPIRIT
Ensure our programs & services, internal activities, and external relations are in alignment with
Spirit of the Game, especially the core aspects of fair play, self-responsibility, respect, and joy.
FACILITIES
Acquire and maintain access to high-quality and cost-effective facilities for the delivery of
programs and services.
COMMUNICATION
Effectively engage all stakeholders (internal & external) to provide the information they need.
COLLABORATION
Create mutually-beneficial relationships with external partners to further the aims of the VULS.
HUMAN RESOURCES
Ensure the VULS has the HR structure, people, and processes to support the organization and to
deliver on its objectives.
GOVERNANCE
Ensure the organization is governed well through policies and procedures that cover all strategic
and fiduciary responsibilities.
© 2016 VUL.CADefinitions
The strategic plan uses terms which may not be familiar, or which may have multiple
interpretations. The definitions here will hopefully provide clearer guidance and insight to staff,
members of the VUL, and future board members. Additional definitions may be added as we
progress through this 5-year plan.
GENDER EQUITY
The process of allocating resources, programs, and decision-making
fairly to all genders. This may include different allocation of resources to
address current imbalances in the opportunities and benefits available to
all genders, or to address different needs, interests and experiences.
GENEROUS
Proportional or greater budget and/or other resources, relative to the
percentage youth to overall membership. However, the intent of this is
not to operate youth programs at an overall loss.
INCLUSIVITY
Intentions or policies to include those who might otherwise be excluded
or marginalized. This can include racial and sexual minorities, those of
different income classes and family statuses, the young and old, those
with disabilities, those who speak various languages, etc.
SPIRIT OF THE GAME
Spirit of the Game is the mindful behavior practiced by players worldwide
prior to, during and after a game. It encompasses attitudes and skills such
as good knowledge and application of the rules, fair-mindedness, safe
play and spatial awareness, clear and calm communication, and a positive
and respectful attitude towards teammates, fans, and opponents, in a
mutual effort to protect the basic joy of play.
© 2016 VUL.CAYou can also read
