STOCKHOLM Cushman & Wakefield Global Cities Retail Guide - Cushman & Wakefield
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
STOCKHOLM
Cushman & Wakefield
Global Cities Retail Guide
Cushman & Wakefield | Stockholm | 2019 0
Stockholm is often regarded as Sweden’s
most beautiful city. The Swedish capital,
Stockholm has long been famed for its
idyllic setting sprawled across 14 islands,
with a rich cultural heritage. The city has a
reputation as a global centre of dynamic
design, cutting-edge fashion and innovative
cuisine, music and art.
Stockholm has also been dubbed the “Unicorn factory” due to the
number of fast-growing companies (Unicorns = tech companies
founded after 2003, that have reached valuations of at least
$1bn). Stockholm has generated, on a per capita basis, the
second most unicorn companies in the word. Only Silicon Valley
has produced more per capita.
The Stockholm region is one of Europe’s most attractive and
competitive regions. The region tops several rankings measuring
purchasing power and at the same time the expense of living in
the region is relatively low. The limited availability of residential
options for new Stockholmers has surfaced as a major constraint
to further growth.
The greater Stockholm region has some 2.3 million inhabitants;
approximately one fourth of Sweden’s total population, and is an
area of population growth. There are significant levels of inward-
migration from elsewhere in Sweden and abroad. The population
is highly diverse, with people from many different cultures and
STOCKHOLM
demographics.
Stockholm’s retail is split into the principal shopping streets in the
downtown area and other facilities in the residential suburbs. The
retail catchment area of the city is vast, by way of the city’s
strong transport network and road infrastructure. OVERVIEW
Cushman & Wakefield | Stockholm | 2019 1
STOCKHOLM
KEY RETAIL STREETS & AREAS
DROTTNINGGATAN SERGELGATAN
Drottninggatan is the busiest pedestrian shopping street in The pedestrian street Sergelgatan has recently developed
Sweden with a footfall on Saturdays of 76,000. into an extension of the less-exclusive fashion cluster at
Considered mainstream, most of the largest Swedish Drottninggatan, due to the lack of space there. However,
retailers are represented there, many of them with their the street is a part of major development project and is
flagship stores. Due to the lack of space there are a undergoing considerable transformation. The landlords
limited number of international brands represented there. are aiming for a good mix of premium brands and F&B.
The department store Åhlens is situated at The project will be ready for the first tenants in 2021.
Drottninggatan.
HAMNGATAN
GÖTGATAN/SOFO Hamngatan, between Sergelstorg and Norrmalmstorg,
The Södermalm district with Götgatan and SoFo, the area connects the mainstream shopping areas around
to the south of Folkungagatan, is home to a mixture of Drottninggatan and the more premium oriented areas
trendy contemporary boutiques for fashion, vintage starting at Norrmalmstorg. On this street we find the
merchandise and design. In general, the brands premium department store NK (Nordiska Kompaniet) and
represented in the area tend to be more local and the city centres most important Shopping mall “Gallerian”,
bohemian than in downtown areas of Stockholm. which for a few years has gone through a major
refurbishment and is now fully operational.
Cushman & Wakefield | Stockholm | 2019 2
STOCKHOLM
KEY RETAIL STREETS & AREAS
HAMNGATAN/REGERINGSGATAN BIBLIOTEKSGATAN/STUREPLAN/
The intersection of Hamngatan and Regeringsgatan is BIRGER JARLSGATAN
probably the most sought-after office location in Sweden. Biblioteksgatan and Birger Jarlsgatan form the fashion
It is also where both Gallerian and the NK department district of Bibliotekstan, Stockholm’s luxury and high end
store are located. Gallerian (38,000 sqm) is among the market with a mixture of international fashion with the best
best performing shopping malls in Sweden, and is an in Swedish design. Brands such as Jimmy Choo, Ralph
important retail destination. The redevelopment of the Lauren, Gucci, Louis Vuitton, Moncler, and Mulberry
office buildings surrounding Gallerian is, as of this year, together with Swedish brands such as Filippa K, Acne,
fully operational and goes under the brand “Urban and Rodebjer, to name a few, are represented. Next to
Escape”. The project also included an additional 5,000 these high fashion boutiques are lively restaurants and
sqm retail space and two recently opened hotels. cafés, for example the iconic Prinsen, established in 1897
NK has been the premier department store in Stockholm and Eataly with a beautiful unit in an old theatre. The area
since 1915. It has 110 different stores, featuring a vast is highly sought after by international retailers. At the
assortment of high-end fashion and luxury goods and a northern tip of Bibliotekstan lies the nightlife hot spot
newly refurbished food hall with 8 different concepts Stureplan and the high-end fashion shopping mall
offering delicacies of all sorts. Behind NK, and opened in Sturegallerian.
2012, is the designer mall Mood Stockholm.
One block to the west from the intersection of Hamngatan
KUNGSGATAN
Kungsgatan is the former High Street of Stockholm, but
and Regeringsgatan lies the public square Sergels Torg,
for the past few years it has been a location for electronics
with access to the central hub of public transportation.
retailers and sports goods, mixed with cinemas and
restaurants. However, Kungsgatan is a rapidly
NORRLANDSGATAN transforming street with several strong international and
Norrlandsgatan has become a popular shopping street national brands entering, for example Samsung, Barbour,
with brands such as Bianchi, Caliroots, Röhnisch, and North Face and Haglöfs. The Adidas flagship store is also
Eytys. Also connected to this street is the trendy fashion & located on the corner of Kungsgatan and Sveavägen.
food galleria “Mood”.
Cushman & Wakefield | Stockholm | 2019 3
STOCKHOLM
MARKET OVERVIEW
KEY AREAS / CONSUMER MAJOR RETAILERS PRESENT NEW ENTRANTS TYPICAL RENT RANGE OF UNIT
STREETS/SHOPPING PROFILE FOR UNIT OF 200 SIZES
CENTRES SQM
Drottninggatan Tourists, local shoppers, H&M, Intersport, Indiska, Scorett, Zara, Afound, Arket SEK 8,000-16,000 / sqm 50-3,000 sqm
mid-range Lindex, MQ
Sergelgatan Tourists, local shoppers Newbie, Mango, Stadium, Nilson Shoes Different things SEK 7,000-12,000 / sqm 50-2,000 sqm
Kungsgatan Local shoppers, local Adidas, Elgiganten, Nespresso, Kungsgatan, Ad Libris, SEK 7,000-11,000 / sqm 50-3,500 sqm
business density Norrøna, Samsung, Starbucks, North Norrøna
Face
Hamngatan Tourists, local shoppers, Gallerian, Mediamarkt, NK, Victoria´s Uniqlo SEK 8,000-18,000 / sqm 50-3,000 sqm
local business density Secret, XXL
Norrlandsgatan Local shoppers, local Vans, Hestra, MQ, Bianchi, Starbucks, Ganni SEK 7,000-11,000 / sqm 50-400 sqm
business density Suit Supply
Biblioteksgatan Tourists, local shoppers, Filippa K, Ralph Lauren, Peak Axel Arigato, Totême SEK 15,000-26,000 / 50-500 sqm
local business density Performance, J.Lindeberg, Hugo Boss, sqm
COS, Sephora, Samsøe Samsøe
Birger Jarlsgatan Tourists, local shoppers, Gucci, Louis Vuitton, Mulberry, Prada, Livly SEK 14,000-22,000 / 50-300 sqm
local business density Bottega Veneta, Moncler, Chanel sqm
Götgatan/SoFo Tourists, local shoppers Weekday, Whyred, Filippa K, H&M, Gina Tricot SEK 3,000-9,000 / sqm 50-400 sqm
Gina Tricot, J.Lindeberg, ACNE,
Grandpa, Nudie Jeans
Mall of Scandinavia Tourists, local shoppers COS, H&M, Filippa K, JD Sports, MAC, Hunter’s barber, NA-KD, SEK 10,000-13,000 / 50-1000 sqm
Tommy Hilfiger, Nike, Boss, Tesla, IVYREVEL sqm
Calzedonia
Täby Centrum Tourists, local shoppers Apple, Guess, Hugo Boss, Lindex, Lacoste, Renault SEK 9,000-10,000 / sqm 50-1000 sqm
Samsonite, Superdry, Tesla, Foot Electrical Vehicles,
Locker Normal
Kista Galleria Tourists, local shoppers Adidas, New Yorker, H&M, Yves M.E.E.T, Afound SEK 6,000-8,500 / sqm 50-1000 sqm
Rocher, Foot Locker
Tourists, local shoppers Nike, Superdry, Hollister, Foot Locker, JD Sports, Nespresso, SEK 10,000-22,000 / -
Gallerian MQ, Volt, G-Star Intimissimi, Daniel sqm
Wellington, Rituals
Cushman & Wakefield | Stockholm | 2019 4
STOCKHOLM
OUT OF TOWN SHOPPING CENTRES
MALL OF SCANDINAVIA SKÄRHOLMEN CENTRUM
The crown jewel of out of town shopping centres is the Skärholmen centrum (GLA 53,950 sqm) was first opened
Mall of Scandinavia, opened by Unibail-Rodamco in 2015 1968 and was back then the largest shopping centre in
in the northern suburb of Solna, en route to Arlanda Stockholm. For the past decade, the shopping centre has
airport. Next to the new National Football Arena and been under development to meet customer needs and is
accessible from central Stockholm by a 7 minute now in the midst of a major redevelopment. 30 new stores
commuter train ride, the building covers around 300,000 have opened and several existing ones have expanded.
sqm and in total around 224 shops, restaurants, a hotel, Some of the retailers operating in the centre is Yves
event spaces, and Sweden’s first IMAX cinema. Rocher, Rituals, Holland & Barrett, Diechmann and
Afound. Amongst new entrants this year is Lego.
Furthermore, the centre has the region’s largest
playground for kids.
TÄBY CENTRUM
Täby Centrum (81,500 sqm) is another out of town
shopping centre, which together with Mall of Scandinavia
is a main point of interest for international retailers. It
originally opened in 1968 but has been extended and
refurbished over the years. Täby Centrum has seen
openings by retailers such as Scotch & soda, Rituals,
Hollister, and Apple (their first store in the market and
Thomas Sabo.
Cushman & Wakefield | Stockholm | 2019 5STOCKHOLM
FOOD & BEVERAGE
Stockholm continues to be a city with Prime location in Stockholm does not always make a
successful restaurant. If the food is trendy, unique, and
very high standards within the Food
delicious, the people in Stockholm will make the trip
and Beverage (F&B) sector, with many required, especially if the location is close to the seaside
famous chefs and a diverse array of or waterfront.
restaurants catering to all price points The fast food sector continues to thrive and a number of
across many cuisines. international operators are present in the Stockholm
This year, the Michelin Guide presents ten local market. McDonald’s, Subway and Max are the key fast
restaurants with stars. Sockholm’s restaurants are packed food operators in terms of store numbers. Starbucks
every night of the week, especially during summer. Some opened their first city location in Stureplan in 2014.
of these successful spots include Stureplan, Birger Foodtrucks recently emerged to cater to the ever-
Jarlsgatan, Östermalm (Upper eastside), Gamla Stan (the increasing office population of the downtown area, along
Old town), Vasastan and Södermalm (Southside). with a noticeable trend towards healthy and green food.
KEY AREAS CONSUMER FOOD & BEVERAGE OPERATORS RENT FOR
PROFILE 350 SQM UNIT
Stureplan/Birger Local business density, Sturehof, Vassa Eggen, Riche, Taverna SEK 7,000-13,000
Jarlsgatan tourists Brillo, Hillenberg / sqm
Östermalm Local business density, Miss Voon, Hantverket, Proviant, Ekstedt, SEK 4,000-8,000 /
local residential Volt, Papà Italiano sqm
population
Kungsgatan Local business density, McDonalds, Max, Bistro Rigoletto, Nosh & SEK 5,000-7,000 /
tourists Chow, K25, Haymarket sqm
Vasastan Local residential Flippin Burgers, Tennstopet, Rolfs Kök, SEK 4,000-6,000 /
population Yuc Mexican, La Neta sqm
Cushman & Wakefield | Stockholm | 2019 6STOCKHOLM
RETAIL WAREHOUSING\ BIG-BOX RETAIL
KUNGENS KURVA BARKARBY
Electronics/hardware retailers and supermarkets dominate Barkarby is the second biggest out of town retail
here, with the world's second largest IKEA store attracting destination in the country and it is situated 20 minutes
a large number of visitors to the area. The area got its north of Stockholm, close to the high way E18. The
nickname in 1946 when King Gustav V's chauffeur-driven destination is under development with an extension of the
Cadillac skidded off the road and ended up in a ditch. The subway to Barkaby. The tenant mix covers most of the
king was uninjured, and the name Kungens Kurva later big-box brands, an IKEA and the very popular Stockholm
became official. Together with the adjacent Skärholmens Quality Outlet with nearly 70 stores.
centre and Heron City, this is the largest retail park in the
Other out of town retail parks include Sickla Köpkvarter,
Nordics with 15 million visitors per year and a turnover of
which is a hybrid shopping centre and retail park, and
more than 8 billion SEK per year.
Bromma Blocks, next to Bromma city airport.
NAME CONSUMER RETAILERS F&B AND TYPICAL RANGE
PROFILE PRESENT LEISURE RENT OF UNIT
TENANTS FOR UNIT SIZES,
1000 SQM SQM
Kungens Kurva IKEA and home interior IKEA, Media Markt, Espresso House, SEK 1,800 – 30-1,000
customers; weekly ICA, Elgiganten, Lekia, Waynes, 2,800 / sqm sqm
shoppers, Mio, Decathlon McDonalds
Barkaby Trendy fashion- Hugo Boss, Peak Espresso House, 1,500 – 100-1,000
conscious shoppers Performance, Barbour, Waynes, 2,000 / sqm sqm
(outlet). IKEA and home Guess, Nike, Filippa K, McDonalds
interior customers; Hope
weekly shoppers
Cushman & Wakefield | Stockholm | 2019 7JENS LINDERSTAM Head of Retail Services – Sweden Cushman & Wakefield Regeringsgatan 59 PO Box 3637, 103 59 Stockholm, Sweden Office: +46 (0)8 671 34 00 Mobile: +46 (0)70 246 21 81 jens.linderstam@cushwake.com No warranty or representation, express or implied, is made to the accuracy or completeness of the information contained herein, and the same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special listing conditions imposed by our principals. © 2019 Cushman & Wakefield LLP. All rights reserved.
You can also read
