Spring 2020 - The LA Office
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THE L.A. OFFICE PARTNERSHIP WRAP-UP
Partnership Wrap-Up
Spring 2020
Spring 2019
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March 12, 2020 Dear Members, With summer approaching, we can look back at the exciting promotional activities in the partnership marketing community from the early Spring season. There were so many great programs, in fact, that it’s a shame we can only showcase a few. As always, you can pull up thousands of programs on Market- ingPartnerships.com, but here are a few from the current season. On the following pages, we have showcased Walt Disney Studios’ ONWARD, Paramount Pictures’ SONIC THE HEDGEHOG, Warner Bros. Entertainment’s BIRDS OF PREY and Universal Pictures’ DOLITTLE, repre- senting some of the biggest releases in theatrical partnerships over the past couple of months along with a variety of recent entertainment partnerships across a spectrum of activities. It’s been an eventful last few weeks with coronavirus precautions forcing us to postpone the Industry Insights Summit until June 1-3, 2020 but we wouldn’t be able to do what we do without our members. Our members are at the forefront of the growth in users and activity on MarketingPartnerships.com. Over the past year alone, we have added over 500 marketing promotions to the partnership tracking sec- tion. Your membership provides access to everything on the site including 10,000 partnerships and 2,000 promotional TV spots. On behalf of the team at The L.A. Office, we hope you have a wonderful Spring, and we thank you for your continued support! Best regards, Mitch Litvak President
Claim Your Partnerships!
As you explore this report and see partnerships
you may have been involved with, claim these
programs on MarketingPartnerships.com! They
look great on your profile and showcase the type
of partnerships you have been involved in. As you
see these partnerships, click on the buttons pic-
tured to the right.
If you ever need help, we are here for you.
mitch.litvak@laoffice.com
earl.schultz@laoffice.com faisal.hussain@laoffice.com
thomas.kee@laoffice.com nick.mitich@laoffice.com
In addition to the partnership profiles on the following pages, here are even more partnerships from the
entertainment community you can explore:
1917 | Ideas United Dunkin’ | NHL, Shell
A Beautiful Day in the Neighborhood | Nextdoor Fanta | Snack Pack
A Campaign to Save Them All! | Bloomingdale’s, Heelr Fantastic Beasts | Natural History Museum
Absolut Vodka | RAINN Feld Entertainment | St. Jude
Albertsons | Pinterest Final Fantasy VII Remake | Ferrero Group
American Cancer Society | America Red Cross Froot Loops | Peeps
American Lung Association | Aprilaire General Mills | The Hershey Company
Goop | Banana Republic
ASPCA | Bumble
Goop At Sea | Celebrity Cruises
Avatar 2 | Mercedes-Benz Great Clips | NCAA
Avocados From Mexico | Bud Light, MyFitnessPal Harlem Globetrotters | Valpak
Barbie | Headspace Heineken | KLM Royal Dutch Airlines
Best Friends Animal Society | Fresh Step High Fidelity | Little Kids Rock
Booking.com | Google Nest Holland America Line | Daily Burn
Brooklyn Nets | Hershey Hollister | Operation Warm
Budweiser Canada | Uber Hormel | Feeding America
Call of Duty: Modern Warfare | Mountain Dew Hot Ones | Postmates
Captain Morgan | Milwaukee Bucks Hot Wheels | Tesla
Cats | Harry & David, Kate Spade, Wolford, Piper-Heidsieck Hotels.Com | Poo-Pourri
Chipotle | TikTok
HyperX | eBay
Coca-Cola | Amazon Alexa
Impossible Foods | Walt Disney Co.
Countdown to Christmas | Campbell Soup Company
In The Heights | TikTok
Courvoisier | Public School JIF | Giphy
Denny’s | Beyond Meat KFC | Crocs, Enviro-Log
Disney | Gucci, Columbia, Target Life in Pieces | Subaru
Disney Fairy Tale Weddings Collection | Allure Bridal Live! With Regis & Kelly | Stanley Steemer
Disney+ | Lyft, Urban Stems Los Angeles Lakers | Wingstop
Macy’s | Zola
Downton Abbey | Magnolia Bakery, Saks Fifth Avenue, Visit
Britain, Viking Cruises, Republic of Tea, The Art of Shaving, Cost Major League Soccer | Ally Financial
Plus World Market, Fairmont Hotels & Resorts, Walkers Short- Mars Wrigley | Bumble
Dunkin’ | Beyond Meat Marvelous Mrs. Maisel | JSX
We would love to highlight your programs to the rest of the community! If you are an entertainment
marketer, please make sure you are adding your partnerships to the site or tell us what you have coming
up and we’ll keep your properties and partnerships current.
Continued...
Mineral Fusion | Dress For Success The Grammy Awards | IBM
Minor League Baseball | Stouffer’s The Madison Square Garden Company | DraftKings
Nationwide | Amazon Echo The Mandalorian | Build-A-Bear, Zazzle
NBA | Hennessy, Louis Vuitton, New Balance The Shining | Mountain Dew
NBA 2K League | Panera Bread The Voice | Frito-Lay
Nerf | 343 Industries TikTok | Chili’s, Unicef
Netflix | Ben & Jerry’s To All The Boys: P.S. I Still Love You | Sephora
NHL | Boston Beer Company Top Gun: Maverick | Snapchat
Nickelodeon | Cakeworthy Troop Zero| Bitsbox
No Time To Die | Omega, Adidas, Triumph, Aston Martin, Hei- U.S. Soccer | Chipotle
neken, Swatch, Land Rover, Tom Ford, HMD Global
UFC | Snapchat
Nutella | Amazon Alexa
United Airlines | Carhartt
Operation Warm | Walmart
W Hotels | Rent the Runway
Oreo | Supreme
Wonder Woman 1984 | Tide
Papa John’s | Snapchat
Peeps | Crocs WWE | TikTok, DraftKings
Republic Records | Flighthouse XFL | Monkey Knife Fight
Save The Children’s Global Partners | Mondelez International YMCA | Lyft
SC Johnson | Milwaukee Brewers You | Cosmopolitan
Schwarzkopf Professional | Terracycle
Sesame Street | Squarespace
Sex Education | Axe
Six Flags Theme Parks | Credit One Bank
Spies in Disguise | Menchies
Spirit Riding Free | Fast & Furious: Spy Racers | McDonald’s
Stella Artois | Australian Open
Subaru | Buzzfeed and National Geographic
Super Mario | Levi’s
The Bachelor | Smirnoff
The Gentleman | Deer, Bear & Moose
The Goop Lab | goop
We would love to highlight your programs to the rest of the community! If you are an entertainment
marketer, please make sure you are adding your partnerships to the site or tell us what you have coming
up and we’ll keep your properties and partnerships current.
For this report, we have highlighted a number of partnerships from some of the biggest releases from the
last few months. Click below to view additional promotional programs associated with each property.
Featured Partnerships:
Additional brand partners:
Happy Socks | Whirlpool
Featured Partnerships:
Additional brand partners:
Baidu | Arby’s| Snapchat
Featured Partnerships:
Additional brand partners:
Secretlab| Smashbox| Magnolia Bakery| Orly
Featured Partnerships:
Additional brand partners:
National Wildlife Foundation | Amazon
Walt Disney Studios’ ONWARD
Walt Disney Studios partnered with McDonald's for a Happy Meal program promoting
the release of ONWARD in theaters.
The partnership consisted of a Happy Meal program in which ONWARD branding was
used on McDonald's Happy Meals in addition to Happy Meal toys patterned after the
characters. McDonald's Happy Meals included 1 of 9 different ONWARD toys which
depicted characters as well as creatures and objects from the film.
In addition to the contents and packaging of the Happy Meals, there was ONWARD
signage in-store at McDonald's locations as well as the McDonald's website.
View Online
Partner
McDonald’s
Category
Dining
Brand/Products Involved
Happy Meal Program
Promotional Timing
Launch: February 2020
Target
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens
Promotional Elements
Licensed Product
Branded Content
In-Store
On Pack
Media Elements
Direct Marketing
Mobile
Online
Signage
Social Media
Other
ONWARD| McDonald’s
Walt Disney Studios’ ONWARD
Walt Disney Studios partnered with Ashley HomeStore on a promotion celebrating the
release of ONWARD in theaters.
Disney collaborated with Ashley HomeStore on the ONWARD Sweepstakes which
offered fans the chance at magical prizes with no purchase necessary. Fans went
online to the Ashley HomeStore site and completed an entry form to be entered to win
one of the ONWARD-themed prizes.
Sweepstakes prizes included tickets for two to see ONWARD in theaters as well as a
$4,000 shopping spree to an Ashley HomeStore of the winner's choosing.
View Online
Partner
Ashley HomeStore
Category
Retail
Brand/Products Involved
Furniture
Promotional Timing
Launch: February 2020
Target
Adults
Family
Female
Male
Teens
Promotional Elements
Giveaway
Branded Content
Sweepstakes
Media Elements
Online
Product Giveaways
Signage
Social Media
ONWARD| Ashley HomeStore
Walt Disney Studios’ ONWARD
Walt Disney Studios partnered with Old Navy to promote the theatrical release of ON-
WARD.
The partnership consisted of an Old Navy collection of merchandise inspired by the
characters, branding and world of ONWARD. The collection consisted of limited-
edition tees, jackets and backpacks featuring magical creatures from the film.
The limited edition featured products for both Boys and Girls while being available
online and at Old Navy retail locations while supplies lasted.
View Online
Partner
Old Navy
Category
Retail
Brand/Products Involved
Clothing
Promotional Timing
Launch: February 2020
Target
Adults
Family
Female
Male
Teens
Tweens
Promotional Elements
Licensed Product
Branded Content
In-Store
Media Elements
Online
Social Media
ONWARD| Old NavyParamount Pictures’ SONIC THE HEDGEHOG
Paramount Pictures teamed with Jack in the Box for a promotion celebrating the theat-
rical release of SONIC THE HEDGEHOG.
In collaboration with Sonic the Hedgehog, Jack in the Box relaunched their Tiny Taco
menu item through a buzzworthy digital campaign, breaking barriers across various
platforms. Pushing a teaser bumper through YouTube, trending during the Super
Bowl, dropping physical markers which triggered AR giveaways, and a full blown social
takeover – you couldn’t have missed Sonic and his tiny tacos if you tried.
View Online
Partner
Jack in the Box
Category
Dining
Brand/Products Involved
QSR
Promotional Timing
Launch: February 2020
Target
Adults
Family
Female
Male
Teens
Tweens
Kids (6-11)
Promotional Elements
Branded Content
In-Store
Media Elements
Mobile
Online
Signage
Social Media
SONIC| Jack in the BoxParamount Pictures’ SONIC THE HEDGEHOG
Paramount Pictures partnered with Valpak for a promotion celebrating the theatrical
release of SONIC THE HEDGEHOG in theaters.
The partnership consisted of never-been-done-before, 360 degree exposure on Valpak
envelopes including fully wrapped (front, flap and full back) takeover of the multi-
million co-branded envelopes that hit homes for a full month. Did you dash to your
mailbox and look inside your Valpak Envelope for free movie tickets or a chance to win
$5K? We sure did.
View Online
Partner
Valpak
Category
Direct Mail
Brand/Products Involved
Promotional Envelopes
Promotional Timing
Launch: February 2020
Target
Adults
Family
Female
Male
Teens
Promotional Elements
Branded Content
Discount
Giveaway
Media Elements
Direct Mail
Direct Marketing
Product Giveaways
Social Media
SONIC| ValpakParamount Pictures’ SONIC THE HEDGEHOG
Paramount Pictures partnered with Puma to promote the theatrical release of
SONIC THE HEDGEHOG.
The partnership consisted of organic collaboration, haloing Puma’s global digital
channels, highlighted through domestic and international specific outlets across the
globe. Custom content and sneak peaks were showcased, allowing Sonic to be Pu-
ma's latest ambassador! Custom shoes, clothing, swag… you may still be able to
catch them, if you’re fast enough.
View Online
Partner
Puma
Category
Clothing
Brand/Products Involved
Shoes
Promotional Timing
Launch: February 2020
Target
Adults
Family
Female
Male
Teens
Tweens
Promotional Elements
Licensed Product
Branded Content
Media Elements
Mobile
Online
Social Media
SONIC| PumaWarner Bros. Entertainment’s BIRDS OF PREY
Warner Bros. Pictures formed a partnership with Splat Hair Color to make it the Official
Hair Color Partner of BIRDS OF PREY (AND THE FANTABULOUS EMANCIPATION OF ONE
HARLEY QUINN). The partnership allowed fans to recreate main character Harley Quinn's
famous two-tone look using Splat's semi-permanent Pink Fetish and Blue Envy shades in
20 minutes or less.
Warner Bros. collaborated with Splat to allow Splat retailers nationwide to began carry-
ing seven limited edition BIRDS OF PREY color kits. These kits, which hit retailers January
1, 2020, featured Harley Quinn, Black Canary and Huntress on the packaging. The colors
included in the BIRDS OF PREY kits were Lightening Bleach, Pink Fetish, Blue Envy, Crim-
son Obsession, Purple Desire, Midnight Amethyst and Midnight Indigo. View online
Partner
Splat Hair Color
Category
Health & Beauty
Brand/Products Involved
Hair Color Kits
Promotional Timing
Launch: February 2020
Target
Adults
Female
Male
Teens
Promotional Elements
Licensed Product
Branded Content
Collectible
In-Store
On Pack
Media Elements
Mobile
Online
Signage
Social Media
BIRDS OF PREY | SplatWarner Bros. Entertainment’s BIRDS OF PREY
Warner Bros. Pictures partnered with Triumph for a promotion celebrating the theatrical
release of BIRDS OF PREY (AND THE FANTABULOUS EMANCIPATION OF ONE HARLEY
QUINN).
BIRDS OF PREY contained several exciting action sequences that prominently showcase
Triumph motorcycles.
Additionally, the partnership was promoted with a global in-dealership campaign at 650+
locations that took the form of a U.S. consumer sweepstakes. For the consumer sweep-
stakes in the U.S., one lucky person had the chance to win a BIRDS OF PREY branded Tri-
umph Street Triple bike as the main prize. View online
Partner
Triumph
Category
Automotive
Brand/Products Involved
Motorcycles
Promotional Timing
Launch: February 2020
Target
Adults
Female
Male
Promotional Elements
Licensed Product
Branded Content
Product Demonstrations
Media Elements
Mobile
Online
Product Placement
Signage
Social Media
BIRDS OF PREY | TriumphWarner Bros. Entertainment’s BIRDS OF PREY
Warner Bros. Pictures partnered with Burger King for a promotion that celebrated the re-
lease of BIRDS OF PREY (AND THE FANTABULOUS EMANCIPATION OF ONE HARLEY QUINN)
in theaters.
Warner Bros. collaborated with Burger King on an "anti-Valentine's Day" promotion in
which fans could bring a physical photo of an ex-flame into select Burger locations, drop it
in a BIRDS OF PREY-themed breakup box and then receive a free Whopper. New York loca-
tions also accepted love letters and romantic gifts in exchange for the free Whopper offer.
Beginning February 6, 2020, one location in New York was decorated in the style of Harley
Quinn which Burger King encouraged fans to share via social media using the hashtag
#BurgerQuinn. View online
Partner
Burger King
Category
Dining
Brand/Products In-
volved
QSR
Promotional Timing
Launch: February 2020
Target
Adults
Female
Male
Teens
Promotional Elements
Branded Content
Event
Giveaway
In-Store
P.O.P Display
Promo Code
Media Elements
Mobile
Online
Product Giveaways
Signage
Social Media
BIRDS OF PREY | Burger KingUniversal Pictures’ DOLITTLE
Universal Pictures partnered with Frontier Airlines for a promotion celebrating the the-
atrical release of DOLITTLE in theaters.
The promotion consisted of The Frontier Airlines DOLITTLE Sweepstakes which awarded
one grand prize winner a trip for 4 to Los Angeles, CA. The complete Grand Prize pack-
aged included 4 round trip tickets in the form of Frontier Airlines vouchers; 4 tickets to
attend the world premiere screening of DOLITTLE on January 11; 2 night hotel accom-
modations; and 3-day Car Rental (full-size vehicle) provided by Avis Rent A Car.
View online
Partner
Frontier Airlines
Category
Travel
Brand/Products Involved
Airline
Promotional Timing
Launch: January 2020
Target
Adults
Female
Family
Male
Teens
Promotional Elements
Branded Content
Event
Giveaway
Product Bundle
Sweepstakes
Media Elements
Mobile
Online
Product Giveaways
Signage
Social Media
DOLITTLE | Frontier AirlinesUniversal Pictures’ DOLITTLE
Universal Pictures partnered with Circle K to promote the theatrical release of DOLITTLE.
The partnership consisted of Circle K promoting DOLITTLE in its Flip & Find promotion
which gave Circle K shoppers the change to unlock great prizes.
Circle K shoppers went to Win.CircleK.com to participate in DOLITTLE themed activities
and games for the chance to unlock in-store prizes. Players engaged in activities such as
flipping DOLITTLE's hat to see what was hidden, all while trying to avoid Barry the Tiger.
View online
Partner
Circle K
Category
Retail
Brand/Products Involved
Convenience Store
Promotional Timing
Launch: January 2020
Target
Adults
Female
Male
Teens
Tweens
Promotional Elements
Advergame
Branded Content
Giveaway
In-Store
Media Elements
Mobile
Online
Signage
Social Media
DOLITTLE | Circle KUniversal Pictures’ DOLITTLE
Universal Pictures partnered with Nature's Path EnviroKidz for a promotion celebrating
the theatrical release of DOLITTLE.
The partnership made Nature's Path EnviroKidz the offical cereal partner of DOLITTLE.
The partnership was promoted with on-pack branding featuring DOLITTLE.
In addition to the on-pack promotion, select boxes of Nature's Path EnviroKidz cereals
also included DOLITTLE characters cards. Fans and customers were encouraged to col-
lect all 8 of the DOLITTLE character cards by purchasing Nature's Path Envirokidz cereals.
View online
Partner
Nature’s Path
Category
CPG
Brand/Products Involved
Cereal
Promotional Timing
Launch: January 2020
Target
Adults
Family
Female
Kids (6-11)
Male
Teens
Tweens
Promotional Elements
Branded Content
Collectible
In-Store
On Pack
Media Elements
Mobile
Online
Signage
Social Media
DOLITTLE | Nature’s PathYou can also read
