Kick off your career in the football and sports industry - Undergraduate Prospectus 2019/20 - Edukonexion
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1,000 20 Almost More than Your UCFB UCFB students students were placed in work experience roles each journey gained sports industry experience in 2016/17 week on average in 2016/17 Welcome to your future in the world of football, sport and events. Our prospectus has been designed to guide you along your path to a fulfilling career in the world’s most exciting industries. UCFB has been ranked as THE BEST higher education institution Inside these inspiring pages you will find Whilst UCFB makes every effort to in the UK for employment details of our unique campus locations produce as informative a prospectus prospects, polling number one and programmes, tailor made for this as possible, our website is always your out of 425 at the University thriving sector. best source for the most up-to-date Compare Annual Student information. To truly get a flavour of UCFB, Experience Awards including meeting some of the academic by (December 2017) You will also learn more about our incredible student experience outside team and exploring our campuses, come the classroom including sporting and and see us for yourself by booking onto social activities, as well as coveted access one of our inspirational open days at What we teach How we teach to our unrivalled network, available only ucfb.com/opendays. We look forward to to our students at UCFB. guiding you on your unique journey! Football Sport Events Classroom Guest Placement speakers opportunities Where we teach In parnership with With Etihad Stadium at the heart of your campus With Wembley Stadium at the heart of your campus UCFB is a college of Bucks New University, with graduates of all of our undergraduate programmes awarded degrees by the institution. Bucks.ac.uk 2 1
The UCFB 2018 Welcome to UCFB The launch of the exclusive UCFB Award in Football & story Sports Leadership. 2017 The National League and Rugby Football League join UCFB's long list of elite partners, offering unprecedented opportunities I would like to wish you a very warm welcome to UCFB. In the UK alone, more than 400,000 people for student work placements. We’re proud to be the first higher education institution in are employed in the sports industry - a sector the world dedicated to the delivery of university degrees that is worth an impressive £20 billion. Both in the football and sports industry. figures continue to increase and show no sign of slowing down. What makes our unique educational experience work so well is down to three key components: what we From marketing to coaching, media to finance 2016 teach, where we teach and how we teach. We believe and event management to hospitality, new UCFB opens its third campus in this approach gives you the best chance of a successful roles and new opportunities are presenting Manchester, which features the themselves on a daily basis. The concept of UCFB Etihad Stadium at its heart. career upon graduation. was born from the idea of training and teaching WHAT WE TEACH ambitious and talented individuals with the Our degree programmes have been designed with these knowledge, principles and ideas to fill such roles. industries and their varied roles specifically in mind. After initially opening at Burnley FC’s Turf Moor Brendan Flood Media, marketing, finance, psychology, coaching and in 2011, UCFB opened its second campus, event management, amongst others, are all sectors of with the iconic Wembley Stadium at its heart, Chairman of UCFB these industries that are growing at a rate never seen in 2014. The opening of a third campus in 2015 Director of Burnley FC before, with new roles being created on a daily basis. Manchester at the state-of-the-art Etihad Unique partnerships announced Campus in 2016 marked a significant step with Real Madrid Graduate School Co-Founder of WHERE WE TEACH - Universidad Europea, and the Orlando City SC in the growth of UCFB. Today UCFB delivers League Managers Association. Our students benefit from unique learning and sporting university degrees from its London and environments to live and learn in, with state-of-the- Manchester campuses, whilst our original art facilities in two inspirational campuses in London home at Turf Moor sees BTEC diplomas and Manchester, which have the iconic Wembley and delivered to sports students. Our ground- Etihad stadiums at their heart. breaking partnership with the Real Madrid HOW WE TEACH Graduate School allows our postgraduate Studying at UCFB, you will have the opportunity to students to experience the football and sports industry in another iconic sporting city. 2014 obtain the key ingredients for a successful career in UCFB opens its second campus professional football and sport. They are a degree, good It’s not just in the UK where UCFB is making at the iconic Wembley Stadium, references from a network of business contacts and a great strides, but also abroad, building the home of English football. proven track record of work experience. On top of this, partnerships in China, Hong Kong, Malaysia, we’ve launched the UCFB Award in Football & Sports Qatar, South Korea and the USA, to name a Leadership, an exclusive award that encompasses the few. We’re proud that 92% of our graduates additional qualifications and experiences that you can are in employment within six months of gain outside your degree programme. graduation, with nearly two thirds working in sport - far above sports graduate averages. Our goal at UCFB is to help create highly qualified, motivated and experienced graduates to drive these As we continue to deliver on our promise to 2011 industries forward across the globe. provide highly qualified, ambitious graduates UCFB launches in Burnley at ready to make an impact in the world of the historic Turf Moor stadium, Welcome to the global football and sports industry. football and sport, we welcome you to be part offering three undergraduate of the growing UCFB story. degrees. 2 3
YOUR YOUR YOUR BESPOKE CAREER IN DEGREE JOURNEY 1 FOOTBALL P32 xplore some of our E diverse and unique P66 A t UCFB we realise that every student and alumnus is on their own personal and professional journey. UCFB works with you to & SPORT university degrees in the football and tailor make your own personal development plan incorporating a vast array of guest speakers, additional qualifications, industry sports industry. placements and career coaching opportunities. P6 O ur brilliant graduates Visit ucfb.com/degrees for an up-to-date list. These options throughout your time with us will build you and guest speakers 4 towards earning our exclusive UCFB Award in Football & Sports explain why this industry Leadership, an additional qualification to accompany your is the place to be and university degree. WEMBLEY how UCFB can help ETIHAD get you there. DEGREES BA LL & S P36 FOOTBALL BUSINESS OT P & FINANCE O O F P38 FOOTBALL BUSINESS RT ARD I N & MARKETING S LE A D E R P40 FOOTBALL BUSINESS & MEDIA P42 FOOTBALL AW COACHING & MANAGEMENT B S F HI P44 INTERNATIONAL 23 5 UC P FOOTBALL BUSINESS P46 YOUR MULTIMEDIA SPORTS JOURNALISM P48 PHYSICAL ICONIC EDUCATION P50 SPORTS BUSINESS & COACHING CAMPUS P52 SPORTS BUSINESS & SPORTS BROADCASTING P54 SPORTS BUSINESS P16 W ith a world-class stadium YOUR NEXT STEPS & SPORTS LAW P56 SPORTS at the heart of each of our PSYCHOLOGY London and Manchester P58 STADIUM & EVENTS campuses, there is no P86 MANAGEMENT better place to begin your P60 FOOTBALL Get in touch, visit our campus and choose your degree. journey in the football and BUSINESS & LAW Your career in football & sport starts here. sports industry. P62 FOOTBALL COACHING & TALENT DEVELOPMENT 4 5
YOUR CAREER IN FOOTBALL & SPORT Football Business & Marketing graduate Amy O'Connor Business Development Executive at Watford FC 6 7
Learn. Achieve. Inspire. Joe Thompson Stoke City FC Commercial Coordinator What I enjoy about working in the football Amy O’Connor industry is that Watford FC Business Development Executive every day is a new challenge. One of the biggest things UCFB allowed me to do was network. Alexander Brown Saad Wadia The Football Association Avalon Sports Group Video Producer Co-Founder & Director Be patient, and if The you want to be a opportunities coach, journalist, within the marketer, lawyer sports industry or chief executive, are endless. learn the skills and someone will pay you to do it. 8 9
Ben Friend Lianna Bagley The Football Association Wembley Stadium connected by EE Event Manager Event Day Radio Presenter Through UCFB I learnt how to UCFB puts you think on my feet in a good place. which is vital for They put you in my role. touch with the right contacts. Sam Swanton MK Dons FC Merchandising Manager Tom Jarvis At UCFB there Wycombe Wanderers FC are so many Media & Marketing Executive opportunities, it’s a matter of putting yourself out there There’s no limit to and doing it. how far you can go with UCFB. 10 11
Making an impact Danny Mills BBC Sport pundit Chris Foy Former Premier David Dein Former Vice-Chairman of and former England League Referee The FA and Arsenal FC defender UCFB's degree programmes open up new opportunities in the football business and related industries. UK I think UCFB is fantastic, The interest level and I'm very impressed with getting people into the questions I was what I've seen at UCFB. and international students sharing the sports industry and asked by students was I applaud the good educational, business and cultural training them in all of phenomenal and really work that is going on experience in this context will be the different aspects well researched. I was here and I think it's only of the industry is very impressed by the going to get better and invaluable for the future of football. absolutely great. This is professionalism of the better and get bigger a great place to begin organisation. I think it's and bigger. your career in sport. a terrific place to learn. Sir Dave Richards Former Chairman of The Premier League UCFB is developing the future best-in-class football and sports business Lee Clayton Hayley McQueen Chris Powell professionals with the skills, Head of Sport at Sky Sports News Southend United FC knowledge and experience The Daily Mail Presenter Manager to excel within the industry and drive it forward, both in the UK and internationally. Sport is big business and To actually be in a I've been really being here in this facility stadium, immersed in impressed by UCFB, it's is showing people what such history, and to a very clever idea. I'd Kelly Simmons MBE the potential is. see how it works as a definitely enjoy studying Director of Football Participation business with The FA a course here. & Development at The FA onboard, I just think UCFB is like no other. 12 13
Why choose football & sport The global market for sport is valued at over The UK has the highest number of $145bn people employed within sport in the EU, accounting for 26% of all EU sport employees There are UCFB has worked with over 63,793 sports coaches, instructors and 450 employers to offer work The UK football and and its clubs contribute officials operating in the UK experience opportunities £3.36bn sports industry is for students worth over £20bn to the UK economy More than UCFB students have 2,000 gained sports industry experience since 2015 tickets 4 1 7, 0 0 0 were sold Just under of all UCFB graduates 2/3 for UK people are Almost employed in are employed in 70m sports the football & events football & sport in the UK sports industry in 2016 14 15
Your Wembley Campus In & around Wembley Campus With Wembley Stadium at the heart of your campus, what could be more motivating for a future career in the football and sports industry than walking into the most famous stadium in the world? The Hive Stadium Our Wembley campus enjoys excellent facilities with lecture theatres, seminar rooms, quiet study Hendon FC Stadium areas, a library and media suites. Just a short walk away from the stadium are our surrounding learning facilities at the Wembley Library and Drum Theatre at the Brent Civic Centre, UCFB study hub, and KEY FACTS numerous industry business centres, with each Address offering professional surroundings to further your educational experience. Wembley Stadium, London, HA9 0WS The Drum Theatre & Conference Centre Time to central London AN EXCITING FUTURE FOR UCFB WEMBLEY Approx. 20 minutes by Underground First Way Set to open in 2020, UCFB Wembley is creating its own multi-purpose facility directly opposite round the campus A Vale Farm UCFB Study Hub Complex Comple Sport Centre Wembley Stadium. Plans for the development London Designer Outlet include lecture theatres, a library, office space SSE Wembley Arena for staff, a gym, café and halls of residence for up Wembley Box Park to 680 students. The development marks a key Campus facilities York House Office milestone for UCFB and its future, and will be in Wembley Stadium addition to the facilities already on offer in and Wembley TV Studio around Wembley Stadium. First Way Complex (from 2020) Forum House Wembley Stadium Academic Crescent House WHY CHOOSE OUR WEMBLEY CAMPUS Silver Jubilee Park Accomodation • Study in a campus with the most iconic The Hive Stadium stadium in the world at its heart Vale Farm Sports Centre Sports facilities • Easy access to the centre of London Bridge Park Community Centre Office space • London is an international hub for students, sport and education alike Wembley Library Bridge Park Community Centre 18 19
Students at UCFB Wembley have access to a number of state- Facilities at UCFB Wembley of-the-art facilities in and around Wembley Stadium. By living and studying in the sporting capital of the world, the opportunities for UCFB students are endless. 20 21
World famous landmarks such as London Big Ben, the London Living in Eye and Piccadilly Circus, as well as renowned shopping destinations, are just a short ride from UCFB Wembley. 22 23
WELCOME TO MANCHESTER YOUR ETIHAD ucfb.com/etihad CAMPUS 24 25
In & around Etihad Campus Ten Acres Lane Sports Complex Your Etihad Campus National Squash Centre National Cycling Regional Arena Centre UCFB Etihad Campus is our state-of-the-art campus devoted to the football industry in the heart of Manchester Regional Manchester – one of the world’s most famous Arena Etihad Stadium footballing cities with a thriving student population. With the Etihad Stadium at the heart of the campus, students can learn and work at the centre of one of Europe’s most progressive football and sports facilities. Belle Vue Sports Village plays host KEY FACTS to lectures for several degree programmes, with Address high quality sports facilities also available there to UCFB students. Etihad Stadium, Etihad Campus, Manchester, M11 3FF East Manchester Leisure Centre Etihad Campus boasts an impressive array of Time to central Manchester on-site facilities which are on hand to aid your Approx. 10 minutes studies, including several lecture theatres and via Metrolink stunning seminar rooms, student social areas and Around the campus library, media suite and quiet study zones. Ashton Canal Further world-class sports facilities are also available Shopping centre on campus, including the Manchester Regional Arena, the National Squash Centre and Regional Campus facilities Etihad Stadium National Speedway Stadium Tennis & Football Centre. Belle Vue Sports Village Belle Vue Sports Pitches Manchester city centre and its exciting array of shops, bars, restaurants and entertainment Manchester Regional Arena Belle Vue Sports Village National Squash Centre venues is just a short tram ride away from UCFB Etihad Campus. National Basketball Performance Centre Manchester Tennis Academic WHY CHOOSE UCFB ETIHAD CAMPUS & Football Centre • Study in Europe’s leading football destination National Cycling Centre Sports facilities • Easy access to the centre of Manchester Ten Acres Lane Sports Complex Office space • Live and learn in one of the UK's favourite student cities 26 27
UCFB Etihad Campus is at UCFB Etihad Campus the heart of Facilities at one of Europe's leading football destinations, but also host to a number of other UK sporting bodies. Students are encouraged to embrace the array of exciting facilities on offer, including Belle Vue Sports Village, Manchester Tennis and Football Centre and National Squash Centre. 28 29
Manchester, renowned as an Living in education city, is Manchester regularly voted as the UK's best city for students to live and learn in. Whether it's shopping at the Arndale, enjoying the nightlife at the Printworks or venturing into Chinatown, Manchester is a city that has something for everyone. 30 31
YOUR DEGREE UCFB Wembley student Molly Lambourne working inside Wembley Stadium 32 33
Take a look at the table below for a small sample of the career opportunities Your career opportunities available with a UCFB degree. Our talented Career Coaches are always available to direct our students to the wider world of opportunities available. Marketing DEGREES Director Agent Player P36 FOOTBALL or ct BUSINESS & ct e ire ire nc or D FINANCE D ina Ex PR ec F So di r ut P38 M cto Po FOOTBALL D ci a i sit Lev ve e ire al BUSINESS & MEDIA & io el Chief Sports ns BUSINESS MARKETING MARKETING Report er & LAW Agency Director P40 FOOTBALL BUSINESS & Brand MEDIA Football Business & Marketing Directo Financial Football Business & Finance r Football Business & Media P42 FOOTBALL Advisor Football Business & Law COACHING & Multimedia Sports Journalism International Football Business MANAGEMENT Sports Business & Br Sport Broadcasting oa Sports Business & Sports Law dc C P44 INTERNATIONAL as ter D om FOOTBALL eo ire m Vid cer ct e or rc BUSINESS u ia rod ct ns P l ire io Con ctor or Dire P46 MULTIMEDIA D rat Ma tion Sports Lawyer er pe SPORTS ten nag O duc t JOURNALISM Pro P48 PHYSICAL EDUCATION Performance P50 SPORTS BUSINESS & Director Director COACHING Event P52 SPORTS l BUSINESS al o tb & SPORTS h Fo oac BROADCASTING Y Co out ac h COACHING, C Artist or P54 SPORTS h PE & Event Agency BUSINESS & SPORTS LAW PSYCHOLOGY EVENTS Director P56 SPORTS PSYCHOLOGY Sport s Stadium Football Coaching & Management Coac Stadium & Events Management h Operations P58 STADIUM Football Coaching & Talent Development Director & EVENTS f Physical Education MANAGEMENT Chie co u t S Sport Business & Coaching P60 FOOTBALL Sport Psychology BUSINESS & LAW PE P62 FOOTBALL s ch port Tea t Head of Ticketing gis COACHING ch olo S & TALENT er DEVELOPMENT Psy 34 35
BA (Hons) Football Business & Finance ABOUT THE COURSE Football is one of the fastest growing businesses in the world today with player transfers, contracts, sponsorship and merchandise worth hundreds of millions of pounds. This degree will give you a firm understanding as to how finance affects organisational performance at all levels, with modules that cover the fundamentals of accounting and financial management in a football business context. MODULES • Year one: Understanding Football Business, An Introduction to Marketing, Understanding Football Fans & Customers, Fundamentals Recent Guest of Accounting & Finance Speaker • Year two: International Football Business Analysis, Intermediate Financial Accounting, Research Methods, Intermediate Management Accounting • Year three: Strategic Management, International Finance, Research Project, Corporate Reporting MORE INFO ucfb.com/finance I get up in the morning and all I do KEY FACTS is sport. David Dein CAMPUS Former Vice-Chairman Wembley or Etihad of Arsenal FC FOUNDATION LEVEL AVAILABLE "I like to employ people who have an objective, are UCAS CODE James Sandford determined, have vision and FBF 1 UCFB graduate fire in their belly, and who FBFF with foundation Placing Broker at AON want to progress." 36 37
BA (Hons) Football Business & Marketing ABOUT THE COURSE Football is a multi-billion-pound global industry. With its revenue driven by the marketing of its products and services, competition amongst brands is fierce and qualified professionals are in high demand. On this degree, you will gain an understanding of football business and be introduced to concepts such as business models, management, business planning and return on investment by our expert academics. MODULES • Year one: Understanding Football Business, An Introduction to Recent Guest Marketing, Understanding Football Fans & Customers, Integrated Speaker Marketing Communications • Year two: International Football Business Analysis, Event Marketing, Research Methods, Digital Marketing • Year three: Strategic Management, Football Brand Strategy, Research Project, Global Marketing Management What I enjoy about working in the MORE INFO football industry is that every day is a ucfb.com/marketing new challenge. KEY FACTS CAMPUS Kait Ludwig Wembley or Etihad Club Marketing & Business FOUNDATION LEVEL AVAILABLE Operations Manager at the Joe Thompson Rugby Football League UCAS CODE UCFB graduate "Right now is one of the FMA1 Commercial Coordinator best times to study sport FMAF with foundation at Stoke City FC and get into the industry.” 38 39
BA (Hons) Football Business & Media ABOUT THE COURSE Vastly expanding media revenue, like ever-increasing TV rights deals, meansh that clubs that finish bottom of the Premier League earn more prize money than the winners of the Champions League. How is this value determined? On this course, you will explore facets of media communications and develop understanding of the relationships between industry stakeholders. You will also gain contextual insight into how public relations and journalism relate to the business of sport. MODULES • Year one: Understanding Football Recent Guest Business, Principles of Sports Media, Understanding Football Speaker Fans & Customers, Social & Digital Sports Media • Year two: International Football Business Analysis, Broadcast Journalism, Research Methods, Television Production • Year three: Public Relations Strategy, Professional Practice Portfolio, Research Project, Contemporary Issues in Be patient, and if you want to be a Sports Media coach, journalist, marketer, lawyer or chief executive, learn the skills and KEY FACTS someone will pay you to do it. MORE INFO CAMPUS ucfb.com/media Adrian Bevington Wembley or Etihad FOUNDATION LEVEL AVAILABLE Former Communications Director at The FA UCAS CODE Alexander Brown “The media industry and FM10 UCFB graduate importance of PR in sport FM1F with foundation Video Producer at The FA has evolved hugely over the past 20 years.” 40 41
BA (Hons) Football Coaching & Management ABOUT THE COURSE The role of coach or manager in football is one full of immense pressure, but with that comes potentially huge rewards. Taught within the football club environment, this programme allows students to learn how to spot and develop talent, as well as lead with authority. You will engage with, and gain an understanding across, areas such as community coaching, academy coaching and coaching overseas. MODULES • Year one: Introduction to Football Management, Recent Guest Fundamentals of Coaching, Speaker Football Principles & Practice, Coaching in the Community • Year two: Managing Teams & Individuals, Talent Development, Research Methods, Football Tactics & Strategies • Year three: Applied Reflective Practice, Elite Performance Coaching, Research Project, Match Analysis There has been nothing more rewarding than watching my players grow in ability and love for the beautiful game during MORE INFO my time at SCS Clinton United. ucfb.com/football-coaching KEY FACTS Steve McClaren CAMPUS Former England Manager Wembley or Etihad “You have to be authentic FOUNDATION LEVEL AVAILABLE Danny Walsh as a leader, and no more UCAS CODE UCFB graduate so than in front of the cameras and the media FCM1 Director of Coaching & Academy Director when the whole world can at SCS Clinton United, USA FCMF with foundation be watching.” 42 43
BA (Hons) International Football Business ABOUT THE COURSE The globalisation of football has been swift. Growing markets in the likes of Asia and the Americas mean an understanding of the sport in an international context opens many career paths in football business. You will study the key drivers which fuel this rapid growth, including the nature of ‘fandom’, the development of the international football and sports industries and the implications of cultural differences linked to commercial deals. An understanding of how to bid for international events will also form Recent Guest part of this degree programme. Speaker MODULES • Year one: Understanding Football Business, An Introduction to Marketing, Fundamentals of Accounting & Finance, Introduction to International Football Business • Year two: International Football Business Analysis, Stadium Management, Research Methods, Intermediate Management Accounting • Year three: Strategic UCFB has provided me with the Management, International foundation and ethos of my career Brian Barwick Finance, Research Project, aspirations in the sports industry. Strategic International KEY FACTS Chairman of The National Football Business League and former Chief CAMPUS Executive of The FA Wembley or Etihad “The sports business is MORE INFO FOUNDATION LEVEL AVAILABLE a trillion-dollar industry. ucfb.com/international-business Raj Shah Across the whole sporting UCAS CODE UCFB graduate spectrum, the amount of IFB1 money that is poured into Co-Founder & Director IFBF with foundation at Avalon Sports Management sport now is remarkable.” 44 45
BA (Hons) Multimedia Sports Journalism ABOUT THE COURSE The media landscape has changed almost beyond recognition in recent years following the digital revolution, which has paved the way for a 24- hour rolling news agenda. In that time, sports journalism has also developed to become the fastest growing sector in UK media. On this degree, students will learn a range of digital and social media skills which enable sports journalists to tell stories across a range of platforms to reach a global audience. MODULES • Year one: Principles of Sports Recent Guest Journalism, History of Sporting Venues & Events, Media Law Speaker & Ethics, Social & Digital Sports Media • Year two: Practising Sports Journalism, Broadcast Journalism, Research Methods, Television Production • Year three: Professional Practice Portfolio, Web Design & the Online Journalism Market, Research Project, Contemporary Issues in I’ve long believed that in order to Sports Media maximise your potential and become the best in your chosen field, it is crucial that you surround yourselves with MORE INFO the industry’s best and UCFB offers ucfb.com/journalism KEY FACTS precisely that. Gabby Logan CAMPUS Presenter at BBC Sport Wembley “You have to keep knocking FOUNDATION LEVEL AVAILABLE on doors and asking people for their help – there are a UCAS CODE Conor Creamer lot of people in media who MSJ1 UCFB graduate want to help others get into MSJF with foundation Reporter at Sky Sports the industry.” 46 47
BA (Hons) Physical Education ABOUT THE COURSE There is a persistent demand for qualified teachers in popular disciplines such as Physical Education. As a subject area in the National Curriculum, Physical Education places diverse demands upon learners and teachers alike. This programme combines the complex practical and theoretical demands of the subject and provides guidance in allowing you to become an effective leader and educator. MODULES • Year one: Games & Athletic Activities, Sport Pedagogy & Skill Acquisition, Assessment & Curriculum Design, Fundamental Sports Science Recent Guest within Physical Education Speaker • Year two: Gymnastics & Dance, Working with Children, Research Methods, Contemporary Issues in Physical Education • Year three: Group & Behaviour Management, Swimming & Outdoor Education, Research Project, Youth Physical Activity & Health MORE INFO ucfb.com/physical-education UCFB opened me up to opportunities KEY FACTS that I would not otherwise have found. CAMPUS Wembley Brendan Rodgers FOUNDATION LEVEL AVAILABLE Josh Arnold Celtic FC Manager UCAS CODE UCFB graduate “There’s no template to PE10 Sports Coach becoming a top coach, you PE1F with foundation at Aldro Prep School for Boys have to create your own.” 48 49
BA (Hons) Sports Business & Coaching Put your head down and work for what you want once you know what it is. ABOUT THE COURSE This programme is ideal for those looking for experience and understanding of the world of business and sport and to develop as a manager. It provides Lewis Payne a unique learning experience and UCFB graduate the opportunity to live, learn and Operations develop within the live operations Executive at Elite of a professional sports environment Development by our UEFA qualified coaches, Program Soccer, some of whom have previously USA coached at the academies of leading Premier League clubs. This allows engagement and understanding across areas such as rehabilitation, physiotherapy, player acquisition and analysis. Studies will focus on the Recent Guest broad concepts involved in the sport business and surrounding industries. Speaker MODULES • Year one: Understanding Football Business, Fundamentals of Coaching, Understanding Football Fans & Customers, Coaching in the Community • Year two: Entrepreneurship, Talent Development, Research Methods, Events Planning • Year three: High Performance Coaching, Applied Reflective Practice, Research Project, KEY FACTS Performance Analysis CAMPUS Roberto Martinez Wembley Belgium Manager MORE INFO FOUNDATION LEVEL AVAILABLE “Education is everything ucfb.com/sports-coaching UCAS CODE for any role in football. SBC1 Information is powerful, so the more prepared you SBCF with foundation are the easier it is to make a decision.” 50 51
BA (Hons) Sports Business & Sports Broadcasting ABOUT THE COURSE Ideal for those seeking to work in the fast-growing, exciting sports broadcasting industry, this degree is designed for those aspiring for a career either in front of or behind the camera. Learning from UCFB’s experienced practitioners, this course will help you understand practices both on the field and in the studio. With access to first- class equipment and inspiring facilities, as well as visits from industry professionals, students are equipped with the tools to succeed in this thriving sector. Recent Guest Speaker MODULES • Year one: Understanding Sports Business, Principles of Sports Media, Principles of Sports Broadcasting, Media Law & Ethics • Year two: Entrepreneurship, Audio & Visual Storytelling, Research Methods, Broadcast Studio Production I’ve had the privilege of working at • Year three: Sports Broadcast some of the biggest grounds in the Documentary, Professional Practice Portfolio, Research country. Not many people at my age Project/Broadcast Practical can say they’ve worked at the Etihad Project, Contemporary Issues Stadium, Old Trafford and Wembley. in Sports Media Guillem Balague KEY FACTS Sky Sports presenter, author and international MORE INFO CAMPUS journalist ucfb.com/broadcasting Wembley “Versatility is everything. FOUNDATION LEVEL AVAILABLE James Fletcher It’s about smelling your opportunity and UCAS CODE UCFB graduate developing your career, SBB1 Match Day Commentator not staying still and keep SBBF with foundation at Hull City FC on moving.” 52 53
BA (Hons) Sports Business & Sports Law ABOUT THE COURSE The sports industry has an abundance of legal regulations and Recent Guest challenges. From doping to breaches of contract, sports executives Speaker must conform to regulations, but also use their understanding of legal frameworks to protect their businesses from risk. This degree links the commercial and legal aspects of sports business, through varied learning such as field trips to the likes of the Supreme Court and workshop masterclasses with sports law specialists. MODULES • Year one: Understanding Sports Business, Introduction to Law, Fundamentals of Accounting Dr. Erkut Sögüt & Finance, Introduction to Mesut Ozil’s agent Sports Law and guest speaker on • Year two: Managing Sports UCFB's Sports Agent Organisations, The Regulation Programme of Safety & Deviance in Sport, “It’s important to have an Research Methods, Legal Issues in academic background in the Governance of Sport this business, and it will • Year three: Strategic Management, become more and more Research Project, Employment important in the future.” Law & Sport, Regulating the Business of Sport If I hadn’t have embarked on my journey at UCFB I can guarantee you I wouldn’t be where I am now. MORE INFO ucfb.com/sports-law KEY FACTS CAMPUS Leah Jakeman Wembley UCFB graduate UCAS CODE Legal Assistant at Milners Solicitors SBL1 Match Day Hospitality Manager at Leeds United FC 54 55
BSc (Hons) Sports Psychology ABOUT THE COURSE Athletes learn to motivate themselves in ways that they believe will improve performance, replacing self-doubt with positive thoughts. With proven results, the demand for sport-specific psychologists is greater than ever. This degree combines contemporary and traditional areas of research and theory in sports psychology with the principles and skills of management within the football and sports industries. MODULES • Year One: Bioenergetics of Human Movement, Foundations of Exercise Physiology, Foundations of Sport & Exercise Psychology, Introduction to Biological Psychology and Recent Guest Cognitive Psychology, Introduction to Developmental & Social Psychology, Speaker Introduction to Personality & Applying Psychology, Psychological Research Methods • Year Two: Applied Sport & Performance Psychology, Cognition and Emotion in Sport and Exercise Psychology, Biopsychology, Cognitive Processes in Sports psychology is a growing Psychology, Developmental Psychology, field, so with determination, Qualitative Research Methods in Psychology, Quantitative Research hard work and the support of Methods in Psychology your lecturers, your journey into psychology at UCFB will be one full • Year Three: Professional Development of opportunities and achievement. & Employability, Working with a Client, Empirical Dissertation, Historical & Conceptual Issues in Psychology, Issues KEY FACTS Gareth Southgate in Personality & Individual Differences, Social Psychology. CAMPUS England Manager Chloë Ana Howse Wembley "Ask any sports person UCFB student what’s the difference at the MORE INFO UCAS CODE Founder of the UCFB highest level… it’s the mental ucfb.com/psychology SP10 Psychology Society side of the game.” 56 57
BA (Hons) Stadium & Events Management ABOUT THE COURSE The role of sports and live events is expanding at an unprecedented Recent Guest pace, with the industry contributing significantly to the global economy. This Speaker growth is creating a range of fascinating career paths in event management. On this degree, you will cover core topics such as event planning and event design, as well as the key event components of marketing, finance and event legislation. MODULES • Year one: Understanding Sports Business, An Introduction to Marketing, Fundamentals of Accounting & Finance, An Introduction to Stadium & Events Management • Year two: Event Planning, Stadium Georgia Bekyra Management, Research Methods, British Athletics' Head Digital Marketing of Ticketing Operations • Year three: Leadership & “It’s important to have Management, Negotiation & Winning a theoretical and Contracts, Research Project, Global academic background, Marketing Management but for me one of the main things is to have passion. How much do MORE INFO you want to learn new ucfb.com/events things and progress?” Through UCFB I learnt how to think on my feet KEY FACTS which is vital for my role. CAMPUS Wembley Ben Friend UCAS CODE UCFB graduate SEM1 Event Manager at The FA 58 59
BA (Hons) Football Business & Law* ABOUT THE COURSE Football has become a leading global industry, regulated by an increasingly complex pattern of laws and regulations where disputes requiring legal expertise commonly arise. This, coupled with taking an in- depth look at the multi-million- pound contracts now on offer throughout the game, ensures this degree programme will set students up for a career at a club, business or governing body. MODULES Recent Guest • Year one: Introduction to Law, Understanding Marketing Speaker & Sponsorship in Football, Introduction to Football Law, Introduction to International Football Business • Year two: Research Methods, The Legality of Football, International Football Business Analysis, Commercial Regulation in Football & Sport • Year three: Research Project, Governance in Football & Sport, Intellectual Property in Football & Sport, Contract Law, With the investment now across Interpretation & Negotiation the game there are greater Ken Sharp opportunities for people to get in. Managing Director at MORE INFO Stadimax Group ucfb.com/football-law “Our partnership with UCFB KEY FACTS has given us the opportunity CAMPUS to engage with some very *New for 2018 and subject bright and enthusiastic Etihad Mark Ives to validation young people, many of UCAS CODE Head of Judicial Services whom I’m sure will be FBL1 at The FA future business leaders.” 60 61
BA (Hons) Football Coaching & Talent Development* ABOUT THE COURSE Identifying and developing talent is an imperative facet of the modern game, with more and more clubs vying for the stars of tomorrow as transfer fees continue to break records. This programme reflects the needs of the football industry by understanding strategies used around the world, relating theory to practice, and gives students the knowledge and skills to work in youth development departments at clubs Recent Guest domestically and overseas. Speaker MODULES • Year one: Fundamentals of Coaching, Introduction to Youth Development, Coaching in the Foundation Phase, Football Principles & Practice • Year two: International Player Development, Coaching in the Youth Development Phase, Research Methods, Football Tactics & Strategies • Year three: Research Project, Evaluation of Coaching Ben Beer Performance, Coaching in the Professional Development Phase, Senior Recruitment Match Analysis Networking is very important. At Manager at Challenger UCFB I went to events and met Sports USA agents who I’ve since been able “UCFB students' fantastic MORE INFO approach to coaching and to recommend players to. ucfb.com/talent-development their ability to enjoy new and different cultures has KEY FACTS made them stand out. * New for 2018 and subject CAMPUS Their delivery on the field to validation Wesley McGrath Etihad and their enthusiasm and UCFB graduate personalities have made UCAS CODE Advanced Centre Coach them a great fit with FCTD at MK Dons FC Challenger Sports.” 62 63
UCFB Academic Leaders Our focus and priority is to provide first-class, quality degrees with a major focus on employability, as well as giving you the unrivalled networking opportunity to enable a start in your career in the football and sports industry. Arlo Wood Dr Gerald Griggs Head of Academics (Undergraduate) Head of Academics at UCFB Wembley at UCFB Etihad Campus Arlo is a vastly experienced sports Gerald has worked in education for practitioner, with qualifications in over twenty years and brings a wealth physical education, sports science of higher education experience to the and sports psychology. His teaching team. He is a globally recognised figure experience spans across a variety of in his field of Primary Physical Education different subjects and levels, including and to date has published four books secondary and higher education, and and over 30 international peer reviewed mathematics and religious studies. journal articles. Neil Silver Head of Employability & Enrichment Neil is an award-winning journalist, author and academic who worked for a number of national newspapers before moving into education and journalism training. He has covered major sporting events including World Cup finals and the Olympic Games, and was a Paul Cassell senior member of the London 2012 press team. Neil, who has a Masters in Principal Sports Journalism, works in the industry With over 30 years of experience as an educator, part-time covering football for The Sun leader and quality inspector across a variety of newspaper. He is also a member of the education programmes, Paul is responsible for NCTJ’s Sports Exam Board. the overall academic leadership and student welfare across UCFB’s campuses. As a leader of learning, Paul sets high educational standards for the institution and is committed to delivering an unparalleled student experience as well as successful employment outcomes for UCFB students. 64 65
YOUR BESPOKE JOURNEY Former England Manager Steve McClaren passing on invaluable advice to UCFB students 66 67
THE EXCLUSIVE UCFB AWARD IN FOOTBALL & SPORTS LEADERSHIP On top of your UCFB degree, you’ll also have the chance to earn the UCFB Award in Football & Sports Leadership by taking part in a number of unique learning initiatives to help further enhance your employability prospects. These exclusive qualifications are delivered to the standards of our partners, including The Football Association, and are assisted by our brilliant Career Coaches – your direct point of contact to help you understand and maximise these opportunities. YOUR CAREER COACH Our dedicated team of Career Coaches are here to help you understand and maximise the world of opportunities available to you at UCFB away from the classroom. Where do you want to progress to in your journey? Our Career Coaches are here to help you get there. Your Personal Development Plan Whilst your university degree is vitally important during your time at UCFB, we believe that developing your skills, knowledge and experience outside of your degree studies can be just as beneficial for your future career prospects. For this reason, UCFB works with every student to develop their own Personal Development Plan from the moment they begin with us, enabling them to strengthen their personal, professional and academic capabilities so that they graduate with the best chance of future success. 68 69
Your bespoke UCFB journey Listed below are the amazing opportunities available to you outside of your degree programme. It’s up to you how you shape your personal, professional and academic journey at UCFB and ultimately build yourself towards your career upon graduation. Each programme you take part in counts as credit towards earning your exclusive UCFB Award in Football & Sports Leadership. Foundation Year 1 Year 2 Year 3 PERSONAL Freshers and Reorientation weeks DEVELOPMENT Athletic Union teams Students’ Union activities and societies Cross-campus visit opportunities Negotiation skills Public speaking Equality and diversity training Nutrition and wellbeing training UCFB Leadership Challenge PROFESSIONAL Sports agent programme * DEVELOPMENT Scout7 performance analysis qualifications FA Coaching badges Match commentary masterclasses * Photoshop courses * Digital marketing essentials * PEARL qualifications * UCFB Future Leaders Conference UCFB Careers Fairs * UCFB Sports Entrepreneur Competition Work placement opportunities Work placements with The National League USL – placements with clubs every summer in America Executive Guest Speakers Series ACADEMIC Academic writing skills DEVELOPMENT Research skills Learning support In some instances, optional activities provided by UCFB may carry an additional cost for participants. *May be opened to other year groups subject to availability Any additional costs will be provided to students in advance of any such sessions running. 70 71
Inspiring guest speakers Sky Andrew Sports and entertainment agent Our students are given unprecedented access to some of the world’s leading It’s a fantastic football and sports professionals. Key personalities from backgrounds including opportunity for students media, coaching and law, as well as chief executives from clubs and institutions, to be based in these visit our iconic campuses to pass on invaluable advice to students and share knowledge from their experiences within these industries. stadiums. It means they’re in the football As a UCFB student, you will have access to a series of headline guest speakers at your campus, as well as further speakers tailored to your particular degree, where environment and at appropriate. Here are just some of our recent guests at UCFB: very close hand there are people who work in these industries. Rachel Brown-Finnis Former England goalkeeper turned television pundit Louise Hatch Events manager who has previously worked on the likes of the Olympics and Champions League final You have to put everything into it and be the best that you Sport is on a huge can be. That has always platform - anyone been my philosophy. and everyone sees it and anyone can get involved in it. Chris Hughton Brighton & Hove Albion FC Manager Jon Champion BT Sport Commentator Coach education Sport is a magnificent is vitally important arena in which to work because of the way the just because it’s so game has changed. It’s unpredictable. When about having a thirst for you turn up for work you knowledge and working never know what that as hard as possible. day is going to hold. 72 73
Unique work experience I believe taking on as many opportunities as possible is the perfect way to get my foot in the UCFB actively encourages all students to gain as much work experience as possible door in the football industry and while studying their degree to help bolster their CV and employment prospects. With more than 1,000 placements secured in 2016/17, some of those students build up my network. explained to us their roles and the vital benefits of the experience. Gabriella Ward Event Day Assistant at Tottenham Hotspur FC BA (Hons) International Football Business I am learning vital skills that I will take into the professional industry with me after finishing my degree. Kerry Russell I first got involved with Barrow Media dept. at Reading Ladies FC BA (Hons) Sports Business & Sports Broadcasting AFC after speaking to a UCFB graduate, who said that getting involved with my local team would put me in good stead in gaining knowledge of the industry. I am learning the vital skills required to be successful in Anya Wood Marketing dept. at Barrow AFC the commercial side of the in The National League football industry. BA (Hons) Football Business & Marketing Jay Karabel Sales Executive at Oldham Athletic FC BA (Hons) Football Business & Marketing The Rugby Football League gives me a high profile platform to showcase my work and an Being given that insight into opportunity to increase my network how content is produced for a within the game. football club on a weekly basis is incredible. Ryan Booth Media dept. at The Rugby Football League Rebecca Hawksworth BA (Hons) Multimedia Sports Journalism Journalist at Huddersfield Town FC BA (Hons) Multimedia Sports Journalism 74 75
Annual UCFB conference Annual UCFB Future Leaders Conference at St. George’s Park This incredible event brings together the best in leadership advice and networking from across the football industry Figureheads from the world of football management, media and business gather for one day at the epicentre of the national game to deliver a series of talks, seminars and practical sessions to UCFB students. Expect guests from some of our esteemed partners, including The Football Association, League Managers Association and The National League. 76 77
Exclusive development activities At UCFB we believe in teamwork, leadership and ideas. Over the course of your time with us, you’ll have the opportunity to win major investment to start a new business in our Sports Entrepreneur Award competition, and follow in the footsteps of Premier League footballers as part of the UCFB Leadership Challenge, as seen in the photos on these pages. THE UCFB SPORTS ENTREPRENEUR AWARD This Dragons' Den-style competition provides students with the opportunity to compete for real company investment, by presenting their sports business ideas to a panel of sports leaders and field any questions they might have. Previous winners of this competition have gone on to feature on Sky Sports and work with Premier League football clubs. THE UCFB LEADERSHIP CHALLENGE This challenge provides a range of intense but fun team and leadership activities delivered by Waktu, the experts also used by the Premier League, Manchester United and Burnley FC. Our exclusive higher education agreement sees these challenges run amongst some of the most beautiful yet challenging landscapes in the UK. Also used by 78 79
More career & employability programme highlights FA COACHING BADGES SCOUT7 PUBLIC SPEAKING Get your coaching PERFORMANCE SKILLS career off to the best ANALYSIS Whether presenting to possible start by gaining Scout7 is the world- a board room or giving prestigious FA badges leading software for a press conference, alongside your degree. football performance chances are in your sports Your time at UCFB will analysis. Endorsed and career you will have to allow you to train and used by leading clubs speak in front of a crowd. study for the FA Level around the world, at Our intimate public 1 Coaching Award and UCFB you will learn the speaking classes are FA Level 2 Certificate in how to use this game- led by industry-leading Coaching Football – the changing technology professionals and will first steps on the ladder to identify and develop develop the way you towards possible talent, as well as scout the speak, stand and deliver UEFA badges. opposition. Scout7 is part in these situations. of OptaPro. MATCH COMMENTARY AGENT TRAINING REAL MADRID We’re delighted to be A potentially lucrative GRADUATE SCHOOL able to offer our students career option, this Collaborating closely with the chance to learn programme offers UCFB our partners at the Real the ropes of match day students the chance Madrid Graduate School commentary with The to learn from the very in Spain, UCFB alumni Football Commentary best on the day-to-day have the opportunity to Workshop. Professionals dealings of a sports agent. undertake postgraduate from the likes of Sky Currently delivered by Dr. study in both Wembley Sports visit our campuses Erkut Sögüt, the agent of and Madrid. With further to deliver these sessions, Arsenal midfielder Mesuit opportunities planned in before you head Ozil, this sports agent the future, this partnership off to live matches to put programme is delivered brings together the world's the classroom learning exclusively to most iconic stadium, into real practice. UCFB students. Wembley, with the most successful football club of all-time. Whilst UCFB makes every effort to accommodate all interested students, priority access to some of these programmes is given to students on certain degrees. 80 81
Union Your Students’ YOUR STUDENTS’ UNION The Students’ Union’s role is to represent UCFB students and make your time here as exciting and rewarding as possible. The SU is also responsible for student involvement around each campus, such as planning unforgettable social events and being the student voice and point of contact with senior management. Each member of the SU is elected to their post and takes great pride in their role at UCFB. The SU is in charge of organising the always incredible annual Freshers’ Week at the start of each academic year. The week long party is a great opportunity for new students to meet and includes live music, a trip to a football match and fun games around London and Manchester – depending on your campus – to get to the know the area. The SU has a part to play in During your time at UCFB, you’ll have the everything student related at opportunity to participate in a number of fun and unique trips that will live long in UCFB. Whether it’s academic, the memory. Previous trips have included a social or pastoral, the SU will day at Cheltenham Races, boat parties and always be looking out for the exclusive nightclub events. students’ best interests. Students’ Union You speak. We listen. Jamie Bradley Together we do. UCFB Etihad Campus SU President 82 83
The UCFB Athletic Union enables students to take part Union in a number of sports during Your Athletic their time here, whether competitive or recreational. We have teams across both campuses for male and female students, including football, rugby, squash and basketball, with more sports being added all the time. A number of our teams compete in the British Universities and Colleges Sport (BUCS) leagues and tournaments – the leading organiser of competitive activity among universities. Our football teams across both campuses have enjoyed particular success in recent years. If a sport you play doesn’t have a team at UCFB, there may be the opportunity to establish one. Our sports coordinators are always happy to help and discuss new ideas to broaden the activities on offer to students. Students who wish to participate in individual sports activities are also encouraged to compete and will be supported by UCFB to enter competitions throughout their time here. For students who prefer to observe rather than participate, there are also opportunities to join the match day media teams of UCFB’s respective sides. The chance to film matches, interview players and write match reports not only aids students promoting each other’s successes, but it’s also an opportunity for budding sports media professionals to enhance their skill-set. 84 85
YOUR NEXT STEPS The UCFB Open Day is always a popular event for prospective students 86 87
Attend an We would like to welcome you to view Open Day our world-class campus facilities in London and Manchester, which have the iconic Wembley and Etihad stadiums at their heart. At a UCFB Open Day you will meet and hear from our hugely experienced academic team, speak to staff and current students, and have the opportunity to tour the magnificent surroundings which will be your academic home for three years. Our Open Days are held regularly at both campuses and demand is always high, so we recommend you book your place as soon as you can via our website at: ucfb.com/opendays. Once you have applied to UCFB and if you receive an offer from us, you will also be invited to a Taster Day. There, you will be able to experience a day in the life of a student including real lectures and guest speakers on your degree of choice. KEY POINTS • Find out more about UCFB from academics, staff and current students • Open Days take place at each campus approximately once a month • Tour our magnificent facilities, including the stadiums • Learn more about our great Students’ Union and Athletic Union • Book your place in advance to guarantee availability WHAT PARENTS SAID Andrea Hunt: “A fantastic Open Day with inspirational speakers. All staff and students were informative and really gave the impression that there were a lot of great opportunities within the sports industry. Any young adult considering a sports related degree should put UCFB on their list.” Allen Dunn: “A wonderful place to go for an Open Day, and the WOW factor was in full effect! Amazing facilities and possibilities due to the location and subjects taught... loved it.” 88 89
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