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SPORTS 2020
MOTOR PRESSE STUTTGART
www.mps-vermarktung.de Lifestyle & Sports Group 2
Advertising Rate Card / effective January 1, 2020 MOUNTAINBIKE 4
ROADBIKE 11
KARL 18
ELEKTROBIKE 21
OUTDOOR 23
KLETTERN 31
Ad Specials 36
OUTDOORCHANNEL 40
Contacts 44
SPECIALISING IN PASSION
STRONG MEDIA BRANDS IN
SPORT WORLDS OF EXPERIENCE
With their distinct editorial profile, their clearly defined choice of topics and their fascinating language of images, Motor Presse Stuttgart sports media are precisely tailored to
the individual needs, interests and passions of their readers and users!
OVER
OVER 4.6 M
675,4 M PAID COPIES /
PAGE YEAR**
IMPRESSIONS /
YEAR***
2
OVER OVER
6.1 M 142.3 M
NET COVERAGE / VISITS / YEAR***
YEAR*
Source: PRINT: * AWA 2019; ** Circulation figures (publisher information) Q3/2018-Q2/2019, DIGITAL: *** Publisher information 10/2018-09/2019
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Table of Contents
THE LIFESTYLE & SPORTS GROUP
The lifestyle and sports media published by Motor Presse Stuttgart connect fascinating worlds with active, sports-keen target groups. Our high-performance package now
makes it so very easy for you to reach this particularly attractive and discerning readership. The high-performance package: With their distinct editorial profile, their clearly
defined choice of topics and the fascinating language of images, Motor Presse Stuttgart sports media are precisely tailored to the individual needs, interests and passions of
their readers and users!
AV. AGE AV. NHI
READERSHIP*
(40.0 YEARS) (3,687 EURO)
Very active 67.7 % Index 175
Socio-economic 54.7 % Index 140
status (Level 1-3)
Innovators / 36.6 % Index 233
Trendsetters
Luxury-oriented 19.5 % Index 182
consumers
*AWA 2019; Index: 100 = Total population
3
ON ALL CHANNELS
Strong media partners ensure successful crossmedia campaigns: Our magazines, online and social channels provide high-quality content for the sports & lifestyle community. Readers and
users can access fascinating articles and informative tests in print magazines or on their mobile devices. The special issues are archived by readers and kept for a long time as a source of
inspiration and advice. The digital formats offer additional information, videos and photo galleries. A lively exchange takes place in the forums and the social media channels between readers,
users and our editors. Our smartphone apps serve as a reliable coach, as a training partner or best buddy for every-day-activities.
For more information, see: www.mps-vermarktung.de
DESCRIPTION
PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG
PZN: 516424
FOUNDED IN: 1994
PUBLISHED: monthly
COVER PRICE: Euro 5.50
PAID CIRCULATION:
IVW II/2019: 45,425
READERS PER ISSUE:
AWA 2019: 0.33 m.
WWW.MOUNTAINBIKE-MAGAZIN.DE
MOUNTAINBIKE
THE MAGAZINE FOR
MOUNTAIN BIKE ENTHUSIASTS
For 25 years MOUNTAINBIKE has been one of the world’s MOUNTAINBIKE TESTIVAL 4
leading mountain-bike magazines and the German-langu- Right at the heart of Brixen, the MOUNTAINBIKE TESTIVAL MOUNTAINBIKE TESTIVAL
age authority on independent tests, easy-to-understand 2020 will be taking place for the seventh time on and around 17 – 20 October.2020
buyer guidance and comprehensive service – from riding Cathedral Square. More than 60 brands will be presenting Brixen, Südtirol (IT)
technique to workshop tips to training plans. With its grip- the coming season’s bikes and parts to the visitors. Besi-
ping articles, travel stories and trail guides to the world’s des the chance to test equipment free of charge, bikers can
most beautiful biking regions, MOUNTAINBIKE appeals to look forward to an extensive programme of tours and other
those who love the sport of mountain-biking in all its facets activities in the fantastic atmosphere of the old town and
– from beginners to professionals. the Dolomites.
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Table of Contents
OUTDOOR READER PROFILE
MOUNTAINBIKE reaches
330,000 readers
per issue
Avg. age
11% 44% qualify as 68%
39.0 Multipliers with a are Very
years 89% Strong Personality Active
3,781 EUR 45% are
is the average net household income – Innovators/ 67% For
Trendsetters
experiences
about 500 EUR above the population average
70% are not just mountain bike fans & adventure 5
but enjoy all kinds of sports are very important in life
Avg. bike purchase price
2,970 EUR 75%
Fully: 3,380 EURO see E-MTBs as a facet of mountain biking.
Hardtail: 2,104 EURO
Source: AWA 2019 – Basis: rpi; MOUNTAINBIKE Reader Survey 2018
PUBLISHING & CLOSING DATES
ADVERTISING
ISSUE PUBLISHING DATE CALENDAR WEEK COPY DATE
CLOSING DATE
02/2020 07 Jan. 2020 2 22 Nov. 2019 29 Nov. 2019
03/2020 04 Feb. 2020 6 20 Dec. 2019 03 Jan. 2020
04/2020 with KIDS-Special 03 Mar. 2020 10 27 Jan. 2020 03 Feb. 2020
MOUNTAINBIKE SPECIAL PUBLICATION “ALPENCROSS” 17 Mar. 2020 12 14 Feb. 2020 18 Feb. 2020
05/2020 07 Apr. 2020 15 02 Mar. 2020 09 Mar. 2020
06/2020 with TRAILBIKE-Special 05 May 2020 19 25 Mar. 2020 01 Apr. 2020
07/2020 02 Jun. 2020 23 22 Apr. 2020 29 Apr. 2020
MOUNTAINBIKE SPECIAL PUBLICATION “E-MOUNTAINBIKE” 16 Jun. 2020 24 12 May 2020 14 May 2020
08/2020 07 Jul. 2020 28 28 May 2020 06 Jun. 2020
09/2020 with CAMPERVAN-Special (in cooperation with Outdoor) 04 Aug. 2020 32 29 Jun. 2020 06 Jul. 2020
10/2020 01 Sep. 2020 36 27 Jul. 2020 03 Aug. 2020
11/2020 06 Oct. 2020 41 31 Aug. 2020 07 Sep. 2020 6
12/2020 with advent calendar 03 Nov. 2020 45 28 Sep. 2020 05 Oct. 2020
01/2021 01 Dec. 2020 49 26 Oct. 2020 02 Nov. 2020
Order and cancellation dates for Ad Specials (loose inserts, bound inserts, etc.) 8 weeks before publishing date.
For information on dates and technical specifications, please contact: Bettina Knorr, Phone: +49 711 182-1841
ADVERTISING SIZES AND RATES (Price list no. 27, effective January 1, 2020)
PAGE FRACTIONS SIZES* 4C / B/W ADS IN MOUNTAINBIKE PINBOARD SECTION
Formats and discounts in this strictly advertisement
1/1 page 8,800 section are found on page 9.
TA: 185 x 248 mm
TS: 215 x 280 mm COVER PLACEMENTS
Inside front cover: 9,750
3/4 page 7,740 Outside back cover: 10,050
(a) TA: 137 x 248 mm
TS: 155 x 280 mm EARLY BOOKING DISCOUNT
(b) TA: 185 x 185 mm
TS: 215 x 203 mm For ads booked by January 31, 2020 you receive an
additional 10 % early booking discount (3 or more ads).
2/3 page 6,550 Also for special issues.
(a) TA: 122 x 248 mm
TS: 137 x 280 mm ACTIVE-COMBINATION
(b) TA: 185 x 162 mm
TS: 215 x 183 mm MOUNTAINBIKE ROADBIKE
OUTDOOR KLETTERN
1/2 page 4,740 KARL RUNNER'S WORLD
(a) TA: 90 x 248 mm CAVALLO
TS: 105 x 280 mm as well as all of the special issues of these magazines
(b) TA: 185 x 122 mm
TS: 215 x 137 mm Flexible and versatile: 7
All ads booked within a 12-month period in the magazines
1/3 page 3,280 of the Active-Combination are added up to one discount
(a) TA: 58 x 248 mm volume. Invoicing is handled according to the individual
TS: 70 x 280 mm rate cards of the magazine.
(b) TA: 185 x 80 mm
TS: 215 x 90 mm Regarding MOUNTAINBIKE and ROADBIKE only ads within
the editorial section are part of the Active-Combination.
PAGE FRACTIONS SIZES* 4C / B/W DISCOUNTS
of the magazines of the Active-Combination within a
1/4 page 2,850 12-month period:
(a) TA: 43 x 248 mm
TS: 52 x 280 mm by number of ads:
(b) TA: 90 x 122 mm 3 ads 3%
(c) TA: 185 x 60 mm 6 ads 5%
TS: 215 x 68 mm 9 ads 10 %
12 ads 15 %
2/1 pages 17,600
TA: 392 x 248 mm by number of pages:
TS: 430 x 280 mm 3 pages 5%
6 pages 10 %
9 pages 15 %
2 x 1/2 page 9,480
TA: 392 x 122 mm
TS: 430 x 137 mm
width x height All prices in Euro plus VAT. Other sizes on request.
TA: Type Area * For bleed advertisements please add additional 5 mm on all sides for trimming.
TS: Trim Size Please keep all live matter within a security range of at least 10 mm from trimming edge.
8
PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY
TECHNICAL SPECIFICATIONS: DELIVERY OF PRINTING MATERIAL:
The current and binding technical specifications can Printing material for ads in the editorial section must be delivered in electronic form via the
be found at: www.duon-portal.de. DUON portal on www.duon-portal.de.
Support is available at: support@duon-portal.de or directly by phone +49 40 374117-50.
SPECIAL RATES FOR PINBOARD
SIZE ADVERTISEMENT RATES
TYPE AREA DISCOUNTS
width (mm) height (mm) 4C SC* B/W
1/1 type area 180 240 7,400 5,850 4,680 Placements within 12 months in the market section of
MOUNTAINBIKE and/or ROADBIKE:
3/4 type area vertical 134 240 6,250 4,920 3,860
horizontal 180 179 3+ ads 10 % 6+ ads 15 %
9+ ads 20 % 12+ ads 40 %
2/3 type area 180 159 5,290 4,205 3,280
Combination discounts on request.
1/2 type area vertical 88 240 3,915 3,080 2,415
horizontal 180 118
1/3 type area 180 77 2,645 2,100 1,640
1/4 type area 1 column vertical 42 240 2,085 1,640 1,290
type area 2 columns 88 118
type area 4 columns horizontal 180 57
1/8 type area 1 column vertical 42 120 876 702 558
type area 2 columns 88 60
type area 4 columns horizontal 180 30
1/16 type area 1 column vertical 42 60 438 351 279
type area 2 columns horizontal 88 30
9
1/32 type area 42 30 219 176 140
Further formats on request.
* Spot colour (SC) means that next to black and white your ad may consist of maximum two of the three basic colours (cyan, magenta or yellow). Ads for the “Markt” section shall be sent only via our
Bleed formats possible at no extra charge. All prices in Euro plus VAT. website www.mps-vermarktung.de, making use of the
“electronic data transmission”.
MOUNTAINBIKE SPECIAL PUBLICATIONS
SPECIAL PUBLICATION SPECIAL PUBLICATION
DATES
WERKSTATT TRAUMTRAILS
Publishing date: 17 Mar. 2020 16 Jun. 2020
Closing date: 14 Feb. 2020 12 May 2020
Copy date: 18 Feb. 2020 14 May 2020
Cover price: 6.50 6.50
PAGE FRACTIONS SIZES* 4C / B/W
1/1 page 3,600
TA: 185 x 248 mm
TS: 215 x 280 mm
1/2 page 1,900
(a) TA: 90 x 248 mm
TS: 105 x 280 mm
MOUNTAINBIKE ALPENCROSS (b) TA: 185 x 122 mm
TS: 215 x 137 mm
Once in a lifetime over the Alps... Alpine Cross has fascinated mountain bikers for over 20
years and for many bikers is the dream of a lifetime. The Alpencross special issue is packed 1/3 page 1,270
with valuable tips from MOUNTAINBIKE – from the ideal equipment, to the optimum preparation, (a) TA: 58 x 248 mm
through to scientifically sound training plans. And of course we present the most beautiful TS: 70 x 280 mm
routes, from the legendary Heckmair-Cross to the Freeride-Cross, through to insider tips on (b) TA: 185 x 80 mm 10
winding paths. TS: 215 x 90 mm
1/4 page 975
MOUNTAINBIKE E-MTB (a) TA: 43 x 248 mm
TS: 52 x 280 mm
Nothing’s like it used to be! The e-MTB has revolutionised mountain biking and is currently (b) TA: 90 x 122 mm
the booming bike segment bar none. With the first e-MTB special issue, MOUNTAINBIKE (c) TA: 185 x 60 mm
addresses the steadily growing numbers of e-bikers – and those who fancy giving it a go. TS: 215 x 68 mm
This is supplemented by tests of all relevant e-MTBs, comprehensive buyer guidance, motor
know-how, maintenance instructions, tips on riding technique and much more. The most width x height All prices in Euro plus VAT. Other sizes on request.
exciting regions for e-bikers are also presented TA: Type Area * For bleed advertisements please add additional 5 mm on all sides
TS: Trim Size for trimming.
Please keep all live matter within a security range of at least
10 mm from trimming edge.DESCRIPTION
PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG
PZN: 562237
FOUNDED IN: 2006
PUBLISHED: monthly
COVER PRICE: Euro 5.50
PAID CIRCULATION:
IVW II/2019: 29,294
READERSHIP (6-FREQUENCY):
AWA 2019: 0.21 m.
WWW.ROADBIKE.DE
RoadBIKE
THE MAGAZINE FOR ROAD CYCLISTS
Battling. Often for hours at a time. All for that one moment:
when you reach the top of the pass. Our readers love the chal- 11
lenge – uphill. And the thrill of speed on the way back down.
Besides authoritative tests and fitness, diet and training tips,
ROADBIKE enthrals its readers with fabulous photography and
exciting travel articles and coverage of the road-cycling scene.
ROADBIKE is a buyer’s guide, information source and guide-
post to the latest developments and trends. ROADBIKE is right
up close with those that ride fastest and battle hardest – and
right up close with the intense sporting fascination that is road
cycling.
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Table of ContentsOUTDOOR READER PROFILE
ROADBIKE reaches
210,000 readers
per issue
Avg. age
8% 74% of ROADBIKE readers are
42.9
willing to spend a lot of money
years 92% on sports
3,697 EUR 49% are
Innovators/
is the average net household income –
about 500 EUR above the population average Trendsetters 78%
are planning to buy a
brand new bike
75% are in principle willing in the next 12 months.
12
to pay more for GOOD QUALITY
Avg. bike purchase one-third
61%
Almost
price are seeing an increase in enthusiasm for
2,967 EUR love to get to know other countries
e-road bikes
Quelle: AWA 2019 – Basis: 6er Frequenz; ROADBIKE Reader Survey 2018PUBLISHING & CLOSING DATES
ADVERTISING
ISSUE PUBLISHING DATE CALENDAR WEEK COPY DATE
CLOSING DATE
02/2020 with main topic training / nutrition 08 Jan. 2020 2 26 Nov. 2019 03 Dec. 2019
03/2020 05 Feb. 2020 6 27 Dec. 2019 08 Jan. 2020
04/2020 with main topic amateur races 04 Mar. 2020 10 29 Jan. 2020 05 Feb. 2020
05/2020 08 Apr. 2020 15 04 Mar. 2020 11 Mar. 2020
ROADBIKE SPECIAL PUBLICATION „GRAVELBIKE“ 28 Apr. 2020 18 25 Mar. 2020 27 Mar. 2020
06/2020 13 May 2020 20 03 Apr. 2020 14 Apr. 2020
07/2020 with main topic Tour de France / professional sports 17 Jun. 2020 25 08 May 2020 15 May 2020
08/2020 15 Jul. 2020 29 09 Jun. 2020 17 Jun. 2020
09/2020 with main topic new products 12 Aug. 2020 33 08 Jul. 2020 15 Jul. 2020
10/2020 09 Sep. 2020 37 05 Aug. 2020 12 Aug. 2020
11/2020 with main topic indoor training 07 Oct. 2020 41 02 Sep. 2020 09 Sep. 2020
12/2020 with advent calendar 04 Nov. 2020 45 30 Sep. 2020 07 Oct. 2020 13
01/2021 with main topic passes 02 Dec. 2020 49 28 Oct. 2020 04 Nov. 2020
Order and cancellation dates for Ad Specials (loose inserts, bound inserts, etc.) 8 weeks before publishing date.
For information on dates and technical specifications, please contact: Beate Engelhard, Phone: +49 711 182-1256ADVERTISING SIZES AND RATES (Price list no. 14, effective January 1, 2020)
PAGE FRACTIONS SIZES* 4C / B/W ADS IN ROADBIKE PINBOARD SECTION
DU
Formats and discounts in this strictly advertisement
1/1 page 5,650 section are found on page 16.
TA: 185 x 248 mm
TS: 215 x 280 mm COVER PLACEMENTS
Inside front cover: 6,250
3/4 page 4,800 Outside back cover: 6,450
(a) TA: 137 x 248 mm
TS: 155 x 280 mm EARLY BOOKING DISCOUNT
(b) TA: 185 x 185 mm
TS: 215 x 203 mm For ads booked by January 31, 2020 you receive an
additional 10 % early booking discount (3 or more ads).
2/3 page 4,050 Also for special issues.
(a) TA: 122 x 248 mm
TS: 137 x 280 mm ACTIVE-COMBINATION
(b) TA: 185 x 162 mm
TS: 215 x 183 mm ROADBIKE MOUNTAINBIKE
OUTDOOR KLETTERN
1/2 page 3,030 KARL RUNNER'S WORLD
(a) TA: 90 x 248 mm CAVALLO
TS: 105 x 280 mm as well as all of the special issues of these magazines
(b) TA: 185 x 122 mm
TS: 215 x 137 mm Flexible and versatile: 14
All ads booked within a 12-month period in the magazines
1/3 page 2,030 of the Active-Combination are added up to one discount
(a) TA: 58 x 248 mm volume. Invoicing is handled according to the individual
TS: 70 x 280 mm rate cards of the magazine.
(b) TA: 185 x 80 mm
TS: 215 x 90 mm Regarding ROADBIKE and MOUNTAINBIKE only ads within
the editorial section are part of the Active-Combination.PAGE FRACTIONS SIZES* 4C / B/W DISCOUNTS
of the magazines of the Active-Combination within a
1/4 page 1,600 12-month period:
(a) TA: 43 x 248 mm
TS: 52 x 280 mm by number of ads:
(b) TA: 90 x 122 mm 3 ads 3%
(c) TA: 185 x 60 mm 6 ads 5%
TS: 215 x 68 mm 9 ads 10 %
12 ads 15 %
2/1 pages 11,300
TA: 392 x 248 mm by number of pages:
TS: 430 x 280 mm 3 pages 5%
6 pages 10 %
9 pages 15 %
2 x 1/2 page 6,060
TA: 392 x 122 mm
TS: 430 x 137 mm
width x height All prices in Euro plus VAT. Other sizes on request.
TA: Type Area * For bleed advertisements please add additional 5 mm on all sides for trimming.
TS: Trim Size Please keep all live matter within a security range of at least 10 mm from trimming edge.
15
PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY
TECHNICAL SPECIFICATIONS: DELIVERY OF PRINTING MATERIAL:
The current and binding technical specifications can Printing material for ads in the editorial section must be delivered in electronic form via the
be found at: www.duon-portal.de. DUON portal on www.duon-portal.de.
Support is available at: support@duon-portal.de or directly by phone +49 40 374117-50.SPECIAL RATES FOR PINBOARD
SIZE ADVERTISEMENT RATES
TYPE AREA DISCOUNTS
width (mm) height (mm) 4C SC* B/W
1/1 type area 180 240 4,640 3,865 3,110 Placements within 12 months in the market section of
ROADBIKE and/or MOUNTAINBIKE:
3/4 type area vertical 134 240 3,935 3,300 2,635
horizontal 180 179 3+ ads 10 % 6+ ads 15 %
9+ ads 20 % 12+ ads 40 %
2/3 type area 180 159 3,360 2,805 2,260
Combination discounts on request.
1/2 type area vertical 88 240 2,460 2,080 1,660
horizontal 180 118
1/3 type area 180 77 1,680 1,400 1,130
1/4 type area 1 column vertical 42 240 1,310 1,100 880
type area 2 columns 88 118
type area 4 columns horizontal 180 57
1/8 type area 1 column vertical 42 120 546 432 318
type area 2 columns 88 60
type area 4 columns horizontal 180 30
1/16 type area 1 column vertical 42 60 273 216 159
type area 2 columns horizontal 88 30
16
1/32 type area 42 30 137 108 80
Further formats on request.
* Spot colour (SC) means that next to black and white your ad may consist of maximum two of the three basic colours (cyan, magenta or yellow). Ads for the “Markt” section shall be sent only via our
Bleed formats possible at no extra charge. All prices in Euro plus VAT. website www.mps-vermarktung.de, making use of the
“electronic data transmission”.ROADBIKE SPECIAL PUBLICATIONS
DATES SPECIAL PUBLICATION GRAVELBIKE
Publishing date: 28 Apr. 2020
Closing date: 25 Mar. 2020
Copy date: 27 Mar 2020
Cover price: 6.50
PAGE FRACTIONS SIZES* 4C / B/W
1/1 page 3,600
TA: 185 x 248 mm
TS: 215 x 280 mm
1/2 page 1,900
(a) TA: 90 x 248 mm
Titeldummy TS: 105 x 280 mm
(b) TA: 185 x 122 mm
GRAVELBIKE by ROADBIKE TS: 215 x 137 mm
From niche to mainstream: gravel is booming! This true for the quick lap on second-class 1/3 page 1,270
asphalt or gravel roads, forest and field tracks or flowing trails; for leisurely weekend tours or (a) TA: 58 x 248 mm
the daily commute, whether as sports equipment, everyday or touring bike. A cross between a TS: 70 x 280 mm
mountain bike and road bike, gravel road bikes take everything in their stride and are striking (b) TA: 185 x 80 mm 17
a chord with ever more cyclists of all ages. The new Gravelbike Special inspires, offers buyer TS: 215 x 90 mm
guidance, tips, calendar and guides its readers through the jungle of offerings.
width x height All prices in Euro plus VAT. Other sizes on request.
TA: Type Area * For bleed advertisements please add additional 5 mm on all sides
TS: Trim Size for trimming.
Please keep all live matter within a security range of at least
10 mm from trimming edge.DESCRIPTION
PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG
PZN: 509505
FOUNDED IN: 2018
PUBLISHED: 4 times a year
COVER PRICE: Euro 6.50
WWW.KARL-MAGAZIN.DE
KARL
ON YOUR BIKE WITH THE INNOVATIVE
URBAN BIKE MAGAZINE
Our goal is to motivate and inspire people for the topic of The KARL target group
cycling in the city. How does KARL do this? Not with rational ... aged between 20 and 50, living in or close to the city. If ... curious, interested, with a sense of humour. They appreciate 18
arguments, but with emotional stories, always right up close they want, they can go about their lives on and by bike: cycling the finer things in life. The bicycle or e-bike is a perfect match
with people and their needs.Because the fact is that e-bikes to and from work, ferrying the children to their day-care by for the attitude to life they subscribe to: free, independent,
and bicycles are much more than just a means of getting cargo bike and also doing the shopping by bike. For them, aware, modern, sociable, easy-going, curious – this is how
around, or sports machines. In our changing society they are however, the bicycle is not the focus of their life, but rather readers of KARL want to live their lives. On two wheels, of
well on the way to becoming a status symbol and thus the ex- a good, reliable friend. course!
pression of an individual, modern and relaxed attitude to life.
A bicycle or e-bike is sometimes an ostentatious, sometimes ... ecologically aware: sustainability is an important issue for
an unassuming companion in this process of change. KARL is them. They also look after their health and do sports. They take
compelling for its fresh approach to the issues, the clear-cut mobility for granted, but not with a one-dimensional mindset
way it addresses the target group, the modern lifestyle layout, on four wheels.
fabulous photography and its passion for cycling.
Back to
Table of ContentsAD SIZES AND RATES, PUBLISHING & CLOSING DATES
PUBLISHING CLOSING COPY
PAGE FRACTIONS SIZES* 4C ISSUE
DATE DATE DATE
01/2020 with CARGOBIKE-Special 22 Apr. 2020 13 Mar. 2020 20 Mar. 2020
1/1 page 12,250 (in cooperation with ELEKTROBIKE)
TA: 185 x 248 mm
TS: 215 x 280 mm 02/2020 08 Jul. 2020 29 May 2020 08 Jun 2020
03/2020 23 Sep. 2020 18 Aug. 2020 25 Aug. 2020
1/2 page 6,500
(a) TA: 90 x 242 mm 04/2020 25 Nov. 2020 20 Oct. 2020 27 Oct. 2020
TS: 105 x 280 mm
(b) TA: 185 x 119 mm ACTIVE-COMBINATION
TS: 215 x 137 mm
KARL MOUNTAINBIKE
2 x 1/2 page 13,000 ROADBIKE OUTDOOR
TA: 392 x 119 mm KLETTERN RUNNER'S WORLD
TS: 430 x 137 mm CAVALLO as well as all of the special issues of these magazines
Flexible and versatile:
2/1 page All ads booked within a 12-month period in the magazines of the Active-Combination are
TA: 392 x 242 mm 24,500 added up to one discount volume. Invoicing is handled according to the individual rate
TS: 430 x 280 mm cards of the magazine.
Regarding MOUNTAINBIKE and ROADBIKE only ads within the editorial section are part of
width x height All prices in Euro plus VAT. Other sizes on request. the Active-Combination. 19
TA: Type Area * For bleed advertisements please add additional 5 mm on all sides
TS: Trim Size for trimming. DISCOUNTS
Please keep all live matter within a security range of at least
10 mm from trimming edge. Discounts on request.
For information on dates and technical specifications, please contact: Beate Engelhard, Phone: +49 711 182-1256KARL
FASHION SPECIAL THE KARL SHOP WINDOW
KARL offers you and your brand the unique opportunity to present your products in a You have the option of a half-page or quarter-page placement in our “Shop Window” section,
stylishly showcased Fashion Special. for which you provide the photo and text (approx. 200 characters) including the RRP.
We offer you two Fashion Packages (ad plus placement in the Fashion Special) with 20
differing performance data. We bring you into the high-quality biking lifestyle environment of KARL and arrange your
newest and hottest products there.
The attractive pricing lets you benefit as your products are embedded editorially in a The section is labelled as an advertising feature (“Anzeige”).
fashion-driven environment, and from the advertising message you formulate in an ad-
ditional ad. You can choose from the following two packages:
the Champs Élysées package: Shop Window “Bulletproof Glass”:
1/1 page ad + 3x fashion integration: € 4,200 1/2 page: € 1,280
the Kö package: Shop window “Crystal clear”:
1/2 page ad + 2x fashion integration: € 2,240 1/4 page: € 640DESCRIPTION
PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG
PZN: 500579
FOUNDED IN: 2011
PUBLISHED: 1 time a year
COVER PRICE: Euro 5.50
WWW.ELEKTROBIKE-ONLINE.COM
ELEKTROBIKE YEARBOOK
The e-bike stands for a novel kind of cycling fun, for an en- ELEKTROBIKE 365 days online
tirely new outlook on life. With a tailwind from the power ELEKTROBIKE-ONLINE.COM is the editorial magazine website 21
socket. Stylish, modern and flexible, whether in city traffic, dedicated to pedelecs and e-bikes. ELEKTROBIKE-ONLINE.COM
commuting to work or enjoying a carefree cycling tour. has been established on the market since 2011.
ELEKTROBIKE keeps track of the constantly growing market
of electric bikes. With its practice tests of all relevant bikes
for tour, city and fitness, superb photo galleries, articles and
latest news, it answers all key questions and offers autho-
ritative advice for anyone currently planning a purchase.
ELEKTROBIKE deals with vehicles that will fundamentally
transform our mobility and points the way for cyclists of all
ages through the model and accessory jungle.
Back to
Table of ContentsAD SIZES AND RATES, PUBLISHING & CLOSING DATES
PAGE FRACTIONS SIZES* 4C / B/W DATES ISSUE 2019
Publishing date: 17 Mar. 2020
1/1 page 4,050 Closing date: 05 Feb. 2020
TA: 185 x 248 mm Copy date: 12 Feb. 2020
TS: 215 x 280 mm
ACTIVE-COMBINATION
1/2 page 2,190 MOUNTAINBIKE ROADBIKE
(a) TA: 90 x 248 mm OUTDOOR KLETTERN
TS: 105 x 280 mm KARL RUNNER'S WORLD
(b) TA: 185 x 122 mm CAVALLO as well as all of the special issues of these magazines
TS: 215 x 137 mm
Flexible and versatile:
1/3 page 1,510 All ads booked within a 12-month period in the magazines of the Active-Combination are
(a) TA: 58 x 248 mm added up to one discount volume. Invoicing is handled according to the individual rate
TS: 70 x 280 mm cards of the magazine.
(b) TA: 185 x 80 mm
TS: 215 x 90 mm Regarding MOUNTAINBIKE and ROADBIKE only ads within the editorial section are part of
the Active-Combination.
1/4 page 1,190
(a) TA: 43 x 248 mm DISCOUNTS
TS: 52 x 280 mm
(b) TA: 90 x 122 mm of the magazines of the Active-Combination within a 12-month period:
(c) TA: 185 x 60 mm by number of ads: by number of pages: 22
TS: 215 x 68 mm 3 ads 3 % 3 pages 5%
6 ads 5 % 6 pages 10 %
2 x 1/2 page 4,380 9 ads 10 % 9 pages 15 %
TA: 392 x 122 mm 12 ads 15 %
TS: 430 x 137 mm
width x height All prices in Euro plus VAT. Other sizes on request.
TA: Type Area * For bleed advertisements please add additional 5 mm on all sides for trimming.
TS: Trim Size Please keep all live matter within a security range of at least 10 mm from trimming edge.
For information on dates and technical specifications, please contact: Beate Engelhard, Phone: +49 711 182-1256DESCRIPTION
PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG
PZN: 516440
FOUNDED IN: 1988
PUBLISHED: monthly
COVER PRICE: Euro 5.50
PAID CIRCULATION:
IVW II/2019: 42.063
READERS PER ISSUE:
AWA 2019: 0,22 Mio.
WWW.OUTDOOR-MAGAZIN.COM
OUTDOOR
TRAVEL, HIKING, ADVENTURE
The great outdoors is our readers’ second home – and their
passion. Whether the sun is shining or a gale is blowing, 23
whether up on a mountain or down by a river – they’re at their
happiest when they’re out and about in nature.
The stated goal of OUTDOOR readers is to “experience nature” –
whether on holiday or their daily routine, when enjoying a re-
laxed tour close to home or a strenuous hike in the Alps or at
the other end of the world. OUTDOOR captures this attitude to
life and picks up on the latest trends. Besides classic activi-
ties such as hiking, cycling and canoeing, OUTDOOR also deals
with topics such as camp cooking, travelling by campervan,
sustainability and microadventures.
Back to
Table of ContentsOUTDOOR READER PROFILE
OUTDOOR reaches
220,000 readers
per issue
Avg. age
33% 53% qualify as
74%
41.5 Multipliers with a are
67% Very Active
Years Strong Personality
54% are
86%
The average net household income
3,649 Euro Innovators/
Trendsetters have taken a (short)
campervan
– about 500 EUR above the population average
For two-thirds, sustainable holiday or would like 24
consumption plays a major role in life to try it out
78% are willing
in principle to pay more for
For73% it’s
important to be out
66% are interested
good quality in nature a lot in photography
Quelle: AWA 2019 – Basis: LpA; OUTDOOR Reader Survey 2018PUBLISHING & CLOSING DATES
ADVERTISING
ISSUE PUBLISHING DATE CALENDAR WEEK COPY DATE
CLOSING DATE
02/2020 07 Jan. 2020 2 28 Nov. 2019 02 Dec. 2019
03/2020 04 Feb. 2020 6 02 Jan. 2020 07 Jan. 2020
04/2020 with Green Issue 03 Mar. 2020 10 31 Jan. 2020 04 Feb. 2020
05/2020 with OUTDOOR FAMILY and SCANDINAVIA-Special 07 Apr. 2020 15 06 Mar. 2020 10 Mar. 2020
SPECIAL PUBLICATION “TRAVEL” 07 Apr. 2020 15 06 Mar. 2020 10 Mar. 2020
06/2020 with CAMPING-Special and E-BIKE-Special 05 May 2020 19 31 Mar. 2020 02 Apr. 2020
07/2020 with BEST OF TEST 02 Jun. 2020 23 28 Apr. 2020 30 Apr. 2020
part edition incl. Exhibition Guide for OutDoor by ISPO
08/2020 07 Jul. 2020 28 04 Jun. 2020 08 Jun. 2020
09/2020 with CAMPERVAN-Special (in cooperation with MOUNTAINBIKE) 04 Aug. 2020 32 03 Jul. 2020 07 Jul. 2020
SPECIAL PUBLICATION TRAVEL-SPECIAL – MAGIC PLACES 18 Aug. 2020 34 17 Jul. 2020 21 Jul. 2020
10/2020 01 Sep. 2020 36 31 Jul. 2020 04 Aug. 2020
25
11/2020 06 Oct. 2020 41 04 Sep. 2020 08 Sep. 2020
12/2020 with Maxi SKI TOURING and advent calendar 03 Nov. 2020 45 02 Oct. 2020 06 Oct. 2020
01/2021 with WINTER ADVENTURE 01 Dec. 2020 49 30 Oct. 2020 03 Nov. 2020
Order and cancellation dates for Ad Specials (loose inserts, bound inserts, etc.) 8 weeks before publishing date.
For information on dates and technical specifications, please contact: Ute Seibold and Claudia Strauss, Phone: +49 711 182-1011ADVERTISING SIZES AND RATES (Price list no. 32, effective January 1, 2020)
PAGE FRACTIONS SIZES* 4C / B/W COVER PLACEMENTS
Inside front cover: 6,650
1/1 page 6,050 Outside back cover: 6,900
TA: 185 x 248 mm
TS: 215 x 280 mm ACTIVE-COMBINATION
OUTDOOR KLETTERN
3/4 page 5,280 MOUNTAINBIKE ROADBIKE
(a) TA: 137 x 248 mm KARL RUNNER'S WORLD
TS: 155 x 280 mm CAVALLO
(b) TA: 185 x 185 mm as well as all of the special issues of these magazines
TS: 215 x 203 mm
Flexible and versatile:
2/3 page 4,510 All ads booked within a 12-month period in the magazines
(a) TA: 122 x 248 mm of the Active-Combination are added up to one discount
TS: 137 x 280 mm volume. Invoicing is handled according to the individual
(b) TA: 185 x 162 mm rate cards of the magazine.
TS: 215 x 183 mm
Regarding MOUNTAINBIKE and ROADBIKE only ads within
1/2 page 3,320 the editorial section are part of the Active-Combination.
(a) TA: 90 x 248 mm
TS: 105 x 280 mm DISCOUNTS
(b) TA: 185 x 122 mm
TS: 215 x 137 mm of the magazines of the Active-Combination within a 26
12-month period:
1/3 page 2,250
(a) TA: 58 x 248 mm by number of ads: by number of pages:
TS: 70 x 280 mm 3 ads 3 % 3 pages 5%
(b) TA: 185 x 80 mm 6 ads 5 % 6 pages 10 %
TS: 215 x 90 mm 9 ads 10 % 9 pages 15 %
12 ads 15 %PAGE FRACTIONS SIZES* 4C / B/W ADS IN THE OUTDOOR MARKET
Commercial classified ads:
1/4 page 1,760 Prices per mm at a column width of 43 mm.
TA: 90 x 122 mm Minimum size 20 mm.
4c 4.80
Spot colour* 3.75
2/1 pages 12,100 b/w 3.05
TA: 392 x 248 mm
TS: 430 x 280 mm All prices in Euro plus VAT.
* Spot colour means that next to black and white your ad may con-
sist of maximum two of the three basic colours (cyan, magenta
2 x 1/2 page 6,640 or yellow).
TA: 392 x 122 mm
TS: 430 x 137 mm How to calculate the price:
Number of columns x height of ad x price per millimetre
width x height All prices in Euro plus VAT. Other sizes on request. Width of columns:
TA: Type Area * For bleed advertisements please add additional 5 mm on all sides for trimming. 1 column 43 mm
TS: Trim Size Please keep all live matter within a security range of at least 10 mm from trimming edge. 2 columns 90 mm
3 columns 137 mm
4 columns 185 mm
27
PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY
TECHNICAL SPECIFICATIONS: DELIVERY OF PRINTING MATERIAL:
The current and binding technical specifications can Printing material for ads in the editorial section must be delivered in electronic form via the
be found at: www.duon-portal.de. DUON portal on www.duon-portal.de.
Support is available at: support@duon-portal.de or directly by phone +49 40 374117-50.
Ads for the “Markt” section shall be sent only via our website www.mps-vermarktung.de,
making use of the “electronic data transmission”.OUTDOOR SPECIAL PUBLICATIONS
OUTDOOR FAMILY OUTDOOR TRAVEL SPECIALS
What is more exciting for children than to discover the wonders The OUTDOOR Travel Special series features the most beautiful
of nature and experience one mini-adventure after the other? destinations for hikers, canoeists and cyclists – with impres-
OUTDOOR FAMILY focuses on all the things you can do with the sive photography and authentic texts that inspire readers to
kids in your leisure time and in the holidays. The innovative con- experience it all for themselves. In 2020, the Travel Special
cept is rounded off with very practical recommendations for is devoted entirely to the topic of the Alps and includes the
children’s gear, plus service tips galore. time-tested tour maps for collecting and hiking. The OUTDOOR
Travel Special is a durable advertising vehicle, as each issue is
The 2019 edition will be published in an innovative pull-out design a soundly researched dossier on the topic at hand and is often
as part of the parent magazine OUTDOOR in the issue 5/2019. used by readers to plan their travel.
The second OUTDOOR special issue, OUTDOOR Magic Places, will again be published in
2020. In an extra-wide special format, OUTDOOR presents the destinations that the outdoor
community yearns to visit, on double pages with a text column that provides entertaining
and well-researched brief information on each destination. The coffee-table-ready concept
guarantees its sustained use and makes this special an attractive advertising medium.
More about MAGIC PLACES on page 30.
SKI TOURING SPECIAL OUTDOOR Exhibition Guide for OutDoor by ISPO
Climbing white-clad mountains under your own power, feeling A complete overview of exhibition highlights. As the magazine
the tranquillity of a winter landscape and relishing thrilling soli- guidebook to the outdoor scene, OUTDOOR publishes its infor- 28
tary descents on two skis – this threesome is what makes Alpine mative and attractive exhibition guide to coincide with OutDoor in
touring so fascinating and is winning over ever more outdoor sports Friedrichshafen. Constituting an ideal information platform for
enthusiasts from year to year. exhibition visitors, retailers and manufacturers alike, the Guide
The SKI TOURING SPECIAL 2019/2020 is distributed with is presented at OutDoor alongside the OUTDOOR parent magazine,
OUTDOOR and KLETTERN and reaches large numbers of which itself features a special exhibition cover page – a unique
high-affinity readers – nature-lovers, alpine skiers, fitness en- package of information and entertainment for the entire outdoor
thusiasts. With sound product recommendations, fascinating and sports trade, outlining the trends of the coming season in
photos and great tips for tours, the SKI TOURING SPECIAL a clear, compact form. Of course, the climbing innovations will
portrays the sport’s amazing diversity and is one of the most be presented as well.
popular publications in the ski-touring winter.outdoor SPECIAL PUBLICATIONS
TRAVEL EXHIBITION SKITOURING
DATES DATES OUTDOOR FAMILY DATES
SPECIAL GUIDE 2020 SPECIAL 2020
Publishing date: 07 Apr. 2020 Publishing date: 07 Apr. 2020 Publication day: 26 Jun. 2020 03 Nov. 2020
Closing date: 06 Mar. 2020 Closing date: 06 Mar. 2020 Closing date: 25 May 2020 24 Sep. 2020
Copy date: 10 Mar. 2020 Copy date: 10 Mar. 2020 Copy date: 27 May 2020 28 Sep. 2020
PAGE FRACTIONS SIZES* 4C / B/W SIZES* 4C / B/W SIZES* 4C / B/W
1/1 page 3,600 1/1 page 6,050 1/1 page 1,100 6,380
TA: 185 x 248 mm TA:172 x 248 mm TA: 172 x 271 mm
TS: 215 x 280 mm TS:200 x 280 mm TS: 200 x 300 mm
2/1 page 7,200 2/1 page 12,100 2/1 page 2,200 12,760
TA: 392 x 248 mm TS:400 x 280 mm TS: 400 x 300 mm
TS: 430 x 280 mm
1/2 page 1,900 1/2 page 3,320 1/2 page 650 3,390
(a) TA: 90 x 248 mm (a) TA: 84 x 248 mm (a) TA: 84 x 271 mm
TS: 105 x 280 mm TS:100 x 280 mm TS: 100 x 300 mm
(b) TA: 185 x 122 mm (b) TA:172 x 122 mm (b) TA: 172 x 132 mm
TS: 215 x 137 mm TS:200 x 137 mm TS: 200 x 150 mm
1/3 page 1,270 1/3 page 2,250 1/3 page - 2,280 29
(a) TA: 58 x 248 mm (a) TA: 54 x 248 mm (a) TA: 54 x 271 mm
TS: 70 x 280 mm TS: 68 x 280 mm TS: 68 x 300 mm
(b) TA: 185 x 80 mm (b) TA:172 x 80 mm (b) TA: 172 x 85 mm
TS: 215 x 90 mm TS:200 x 90 mm TS: 200 x 100 mm
1/4 page 975 1/4 page 1,760 1/4 page - 1,775
TA: 90 x 122 mm TA: 84 x 122 mm TA: 84 x 132 mm
width x height
* For bleed advertisements please add additional 5 mm on all sides for trimming.
TA: Type Area
TS: Trim Size Please keep all live matter within a security range of at least 10 mm from trimming edge.OUTDOOR SPECIAL ISSUES: MAGIC PLACES
MAGIC PLACES – THE 50 MOST BEAUTIFUL PLACES IN THE WORLD DATES TRAVEL SPECIAL – MAGIC PLACES
OUTDOOR MAGIC PLACES presents the places that embody the yearnings of the outdoor Erstverkaufstag: 18.08.2020
community with unique photography and entertaining texts. With an opulent presentation Anzeigenschluss: 17.07.2020
featuring double-page or full-page pictures, OUTDOOR MAGIC PLACES reveals the most Druckunterlagenschluss: 21.07.2020
beautiful places in Germany, Europe and worldwide.
The special issue is divided into four sections: Germany, Scandinavia, the Alps and Worldwide. PAGE FRACTIONS SIZES* 4C / B/W
Each of these four areas is separated by a four-page editorial service topic.
Other themes: huts, landscape highlights and tour operators, trekking equipment, alpine, hiking 1/1 page 3.600,– 30
and long-distance travel. TA: 196 x 248 mm
TS: 230 x 280 mm
The Special is on sale on the newsstand and is also sent to subscribers. In addition, the Special
issue is released again as a bundle with OUTDOOR, MEN’S HEALTH and WOMEN’S HEALTH sold
on the newsstand. 2/1 page 7.200,–
TA: 428 x 248 mm
TS: 460 x 280 mm
width x height All prices in Euro plus VAT. Other sizes on request.
TA: Type Area * For bleed advertisements please add additional 5 mm on all sides
TS: Trim Size for trimming. Please keep all live matter within a security range of
at least 10 mm from trimming edge.DESCRIPTION
PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG
PZN: 505149
FOUNDED IN: 1995
PUBLISHED: 8 times a year
COVER PRICE: Euro 6.50
PAID CIRCULATION:
IVW II/2019: 13,158
WWW.KLETTERN.DE
KLETTERN
HOT ROCKS – COLD ICE – BIG WALLS
KLETTERN is the made by climbers for climbers. Our rea-
ders are keen to take on the challenge posed by any new
mountain or rock! They are fully in their element, be it in pure 31
rock-climbing, boulder, sports or big-wall climbing, classic
mountaineering in rock and ice, ice climbing, or expeditions
to the mountains of the world.
KLETTERN supports its readers in its role as the leading German-
language scene magazine. It is the only magazine that covers
all disciplines of this mountain sport, yet it also devotes much
attention to the rapidly growing target group of indoor climbers.
KLETTERN presents the most beautiful climbing destinations,
delivers product and equipment advice, and fuels fascination
with its gripping images from the world of the vertical. KLETTERN
informs, inspires and excites.
Back to
Table of ContentsPUBLISHING & CLOSING DATES
ADVERTISING COPY DATE
ISSUE PUBLISHING DATE CALENDAR WEEK
CLOSING DATE MARKET
02/2020 22 Jan. 2020 4 05 Dec. 2019 12 Dec. 2019
03/2020 04 Mar. 2020 10 24 Jan. 2020 31 Jan. 2020
04/2020 with GREEN CLIMBING SPECIAL 22 Apr. 2020 17 11 Mar. 2020 18 Mar. 2020
05/2020 03 Jun. 2020 23 21 Apr. 2020 28 Apr. 2020
06/2020 22 Jul. 2020 30 12 Jun. 2020 19 Jun. 2020
07/2020 with HALLEN Special 09 Sep. 2020 37 31 Jul. 2020 07 Aug. 2020
08/2020 with advent calendar 28 Oct. 2020 44 18 Sep. 2020 25 Sep. 2020
01/2021 with Maxi SKI TOURING 09 Dec. 2020 50 30 Oct. 2020 06 Nov. 2020
Order and cancellation dates for Ad Specials (loose inserts, bound inserts, etc.) 8 weeks before publishing date.
For information on dates and technical specifications, please contact: Iris Eifrig, Phone: +49 711 182-1613
32ADVERTISING SIZES AND RATES (Price list no. 25, effective January 1, 2020)
PAGE FRACTIONS SIZES* 4C / B/W COVER PLACEMENTS
Inside front cover: 4,450
1/1 page 4,050 Outside back cover: 4,600
TA: 185 x 248 mm
TS: 215 x 280 mm ACTIVE-COMBINATION
KLETTERN OUTDOOR
3/4 page 3,470 MOUNTAINBIKE ROADBIKE
(a) TA: 137 x 248 mm KARL RUNNER'S WORLD
TS: 155 x 280 mm CAVALLO
(b) TA: 185 x 185 mm as well as all of the special issues of these magazines
TS: 215 x 203 mm
Flexible and versatile:
2/3 page 2,970 All ads booked within a 12-month period in the magazines
(a) TA: 122 x 248 mm of the Active-Combination are added up to one discount
TS: 137 x 280 mm volume. Invoicing is handled according to the individual
(b) TA: 185 x 162 mm rate cards of the magazine.
TS: 215 x 183 mm
Regarding MOUNTAINBIKE and ROADBIKE only ads within
1/2 page 2,180 the editorial section are part of the Active-Combination.
(a) TA: 90 x 248 mm
TS: 105 x 280 mm DISCOUNTS
(b) TA: 185 x 122 mm
TS: 215 x 137 mm of the magazines of the Active-Combination within a 33
12-month period:
1/3 page 1,490
(a) TA: 58 x 248 mm by number of ads: by number of pages:
TS: 70 x 280 mm 3 ads 3 % 3 pages 5%
(b) TA: 185 x 80 mm 6 ads 5 % 6 pages 10 %
TS: 215 x 90 mm 9 ads* 10 % 9 pages* 15 %
12 ads 15 %
* or booking all issues exclusively in klettern within 12 months. If
booking more magazines the regular scales of discounts will apply.PAGE FRACTIONS SIZES* 4C / B/W ADS IN THE KLETTERN MARKET
Commercial classified ads:
1/4 page 1,160 Prices per mm at a column width of 43 mm.
TA: 90 x 122 mm Minimum size 20 mm.
4c 3.40
Spot colour* 2.60
2/1 pages 8,100 b/w 2.20
TA: 392 x 248 mm
TS: 430 x 280 mm All prices in Euro plus VAT.
* Spot colour means that next to black and white your ad may con-
sist of maximum two of the three basic colours (cyan, magenta
2 x 1/2 page 4,360 or yellow).
TA: 392 x 122 mm
TS: 430 x 137 mm How to calculate the price:
Number of columns x height of ad x price per millimetre
width x height All prices in Euro plus VAT. Other sizes on request. Width of columns:
TA: Type Area * For bleed advertisements please add additional 5 mm on all sides for trimming. 1 column 43 mm
TS: Trim Size Please keep all live matter within a security range of at least 10 mm from trimming edge. 2 columns 90 mm
3 columns 137 mm
4 columns 185 mm
34
PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY
TECHNICAL SPECIFICATIONS: DELIVERY OF PRINTING MATERIAL:
The current and binding technical specifications can Printing material for ads in the editorial section must be delivered in electronic form via the
be found at: www.duon-portal.de. DUON portal on www.duon-portal.de.
Support is available at: support@duon-portal.de or directly by phone +49 40 374117-50.
Ads for the “Markt” section shall be sent only via our website www.mps-vermarktung.de,
making use of the “electronic data transmission”.KLETTERN SPECIALS
GREEN CLIMBING IN KLETTERN 4/20 HALLEN SPECIAL IN KLETTERN 7/20
Climbing and of course mountaineering in particular are essentially nature sports, where KLETTERN is made by climbers for climbers. Our readers are happy to take up the chal-
there is mostly as much of a focus on the landscape experience as on the sporting activity lenge presented by every new mountain, rock or wall!
itself. Even though a part of the climbing scene has today shifted into the cities thanks to
climbing and bouldering halls, climbers’ love of nature is as strong as ever. They enjoy spending time in climbing halls, not just to get them through the winter, but
regularly pursue their passion for the vertical, honing their skills and meeting up with 35
Sustainable products, eco-friendly travel – not at all easy with climbing destinations that friends and like-minded people.
are often hard to get to – and nature conservation in the rocky landscapes: such issues
are becoming increasingly important to climbers. Anyone who likes to climb outdoors is In addition to the regular section in the magazine, with the Hallen Special we want to
keen to preserve the beautiful nature he experiences there. intensify our focus on the topic of indoor climbing and inspire our readers further.
And how can you be part of it?
The major climbing associations, above all the DAV, are likewise grappling intensively
with how to make the use and protection of nature as compatible as possible. The Green You can present your products or even your climbing hall in this special insert in
Issue picks up on this whole complex of topics, presents options for eco-friendly travel, KLETTERN 7/20.
reveals how products are sustainably produced and how the topic is lived out in practice
in the climbing scene.
For further information please get in touch with us!AD SPECIALS
Our showroom gives you a broad overview about our ad specials (www.mps-vermarktung.de).
(without subscription)
Gatefold
3-page gatefold cover 29,000 18,900 28,900 13,900 19,900 13,500
all-inclusive price qualifies for qualifies for qualifies for qualifies for qualifies for qualifies for
agency discount agency discount agency discount agency discount agency discount agency discount
Loose inserts* without sub-
Printed material not bound into the magazine. subscr. scription
up to 10 g 93 115
up to 20 g 97 126
up to 25 g 100 137
up to 30 g 104 146
up to 35 g 112 164
Other weights on request.
Oversize insert* without sub-
The loose insert is 20 mm higher than the magazine. subscr. scription
36
up to 20 g 138 167
up to 30 g 145 187
Other weights on request.
Minimum print run 10,000 copies
Booking posibilities Entire circulation or parts thereof, details on request.
For split run the publisher reserves the right to postpone.
Back to
Table of Contents(ohne Abo)
Beihefter* without sub-
sind fest in die Zeitschrift integrierte Drucksachen. subscr. scription
4-page bound insert / up to 20 g 115 145
6-page bound insert / up to 20 g 126 156
8-page bound insert / up to 30 g 138 182
12-page bound insert / up to 40 g 162 220
Costs for bound inserts combined with postcards, booklets or product samples on request. Other sizes and weights on request.
Booking possibilities Only entire circulation.
Processing perfect binding saddle stitch
Untrimmed size head trim 221 x 286 mm, incl. 3 mm foot trim and 3 mm head trim, incl. 3 mm routing margin 218/228 (second
fold) x 286 mm, incl.
3 mm foot trim and
3 mm head trim
Trimmed size 215 x 280 mm
Live matter must be at least 10 mm from the trimming edge.
Bound inserts must be supplied in untrimmed form. 37
Magazines with perfect binding: Please consider 3 mm security range at each side within the trimming edge.
* Prices per 1,000 copies or part thereof For all Ad Specials: All prices in Euro plus VAT.AD SPECIALS
(without subscription)
Tipped inserts*
Tipped inserts are glued to a master advertisement
in such a way as to allow the reader to detach and without sub-
use them easily. subscr. scription
Stuck-on postcard 46 55
+ other stuck-on,
nonfolded printed matter
Other sizes and weights on request. without sub-
subscr. scription
Stuck-on booklet
up to 20 g 65 92
up to 30 g 71 111
up to 40 g 77 128
Other weights on request.
without sub-
subscr. scription
Stuck-on product sample
up to 10 g 69 86
up to 20 g 81 110
38
Booking possibilities Master advertisement in entire circulation according to rate card.
Minimum master ad size 1/1 page (full page)
* Prices per 1,000 copies or part thereof For all Ad Specials: All prices in Euro plus VAT.Technology and delivery
Binding technical specifications, information on dates, samples and data delivery can be downloaded from
Ad Special-Portal www.adspecial-portal.de.
Order and cancellation dates 8 weeks before publishing date.
Sampling Please order as early as possible and provide 5 samples when placing order.
Delivery All inserts must be suitable for mechanised processing, perfectly packed and ready for productions, stating magazine title and issue incl. 3 % surplus,
on EURO interchangeable pallets only and delivered DDP to the printer.
Discounts No discounts for Ad Specials, but they are added to the discount volume as 1/1 page in the Active-Combination (only entire circulation).
Ad Specials are commisionable.
Combined advertising Third-party advertisements in Ad Specials only with the agreement of the publisher.
Split run For split run the publisher reserves the right to postpone.
39OUTDOORCHANNEL
OUTDOORCHANNEL.DE is an umbrella portal in which Motor Presse Stuttgart brings together its successful magazines and websites dealing with leisure sport.
All titles can be booked as individual booking units.
OUTDOORCHANNEL.DE MOUNTAINBIKE-MAGAZIN.DE ROADBIKE.DE ELEKTROBIKE-ONLINE.COM
OUTDOOR-MAGAZIN.COM KLETTERN.DE CAVALLO.DE
40
For current ad formats and prices see: www.mps-vermarktung.de
Back to
Table of ContentsDESKTOP
DISPLAY ADS AD SIZE IN PIXELS CPM IN EURO TARGETING OPTIONS
Ad Bundle 728 x 90 + 160 x 600 + 300 x 250 50 Targeting Criteria
Billboard 770 x 250 up to 1100 x 250 120 demographics: age, gender, education, net household, income, etc.
Fireplace 160 x 600 + 1140 x 90 + 160 x 600 120 interests: health & beauty, clothing & fashion, etc.
Halfpage Ad 300 x 600 75 geography: countries, regions, cities, post code areas
Medium Rectangle 300 x 250 50 technology: browser, operating system, tablets, re-targeting, etc.
Sitebar 300 x 600 (dynamically scalable) 120 theme: automotive, community, dating, etc.
Skyscraper 160 x 600 75
Superbanner 728 x 90 50 Surcharges 1 criterion 15%
Wallpaper 1140 x 90 + 160 x 600 120 2 criteria 25%
3+ criteria 30%
41
Skyscraper Superbanner Medium Rectangle Halfpage Ad Billboard
Advertising formats and rates: effective September 2019. All prices in Euro plus VAT. Rates subject to change in 2020.
For current ad formats and prices see: www.mps-vermarktung.deMOBILE + VIDEO
MOBILE ADS AD SIZE IN PIXELS TKP IN EURO TARGETING OPTIONS
Mobile Banner 4:1 / 2:1 320 x 75 / 320 x 150 50 Targeting Criteria
Mobile Medium Rectangle 300 x 250 75 demographics: age, gender, education, net household, income, etc.
interests: health & beauty, clothing & fashion, etc.
VIDEO ADS AD SIZE IN PIXELS TKP IN EURO geography: countries, regions, cities, post code areas
technology: browser, operating system, tablets, re-targeting, etc.
PreRoll 20 max. 20 seconds 120 theme: automotive, community, dating, etc.
PreRoll 30 max. 30 seconds 130
Surcharges 1 criterion 15%
2 criteria 25%
3+ criteria 30%
42
Mobile Banner 4:1 Mobile Banner 2:1 Mobile Medium Rectangle
Advertising formats and rates: effective September 2019. All prices in Euro plus VAT. Rates subject to change in 2019.
For current ad formats and prices see: www.mps-vermarktung.deDIGITAL SPECIAL
The digital special is produced by the editors. It contains texts and images and can be enriched
with the following additional features:
videos pdf downloads
media shows facebook fanbox
externe Links sweepstake
The digital special is promoted by the following elements in order to maximise its traffic:
promotion teaser display ads
social posts newsletter teaser
Price: on request
43MOTOR PRESSE STUTTGART
70162 STUTTGART
Street address Unit Sales Director Ad Management Ad Management
Motor Presse Stuttgart GmbH & Co. KG Sports & Tourism MOUNTAINBIKE KLETTERN,
Leuschnerstraße 1, 70174 Stuttgart Kirsten Brodersen Bettina Knorr OUTDOOR SPECIAL ISSUES
Germany Phone: +49 711 182-1545 Phone: +49 711 182-1841 Iris Eifrig
kbrodersen@motorpresse.de bknorr@motorpresse.de Phone: +49 711 182-1613
Fax ieifrig@motorpresse.de
+49 711 182-1591 MOUNTAINBIKE, ROADBIKE, Ad Management
ELEKTROBIKE, KARL, BIKESITTER ROADBIKE, ELEKTROBIKE, KARL Ad Management
Senior Sales Manager Beate Engelhard SKITOUREN-SPECIAL
Sandra Brodbeck Phone: +49 711 182-1256 Susanne Baranjosch
Phone: +49 711 182-1760 bengelhard@motorpresse.de Phone: +49 711 182-2144
sbrodbeck@motorpresse.de sbaranjosch@motorpresse.de
Ad Management
Senior Sales Manager OUTDOOR
Daniel Häberle Ute Seibold
Phone: +49 711 182-2160 Phone: +49 711 182-1011
dhaeberle@motorpresse.de useibold@motorpresse.de
OUTDOOR, KLETTERN Claudia Strauss
Sales Director Phone: +49 711 182-1011
Karsten Heyder cstrauss@motorpresse.de
Phone: +49 711 182-1142
kheyder@motorpresse.de
Sales Manager
Bianca Leibfried
Phone: +49 711 182-1561
bleibfried@motorpresse.de
TOURISMUS
Senior Sales Manager
Brigitte Funk
Phone: +49 711 182-1402
bfunk@motorpresse.deMOTOR PRESSE STUTTGART
70162 STUTTGART
Street address BERLIN FRANKFURT ITALY
Motor Presse Stuttgart GmbH & Co. KG Motor Presse Stuttgart GmbH & Co. KG Motor Presse Stuttgart GmbH & Co. KG Rosy Pommerschein
Leuschnerstraße 1, 70174 Stuttgart Am Friedrichshain 22 | 10407 Berlin Kurhessenstraße 95 | 60431 Frankfurt Via Reno 2c, I-00198 Rom
Germany Bärbel Kubisch Gerhard Reith Phone: +39 06 8554126
Phone: +49 30 47805-300 Phone: +49 69 170016-17 Fax: +39 06 8554094
Fax bkubisch@motorpresse.de greith@motorpresse.de pommerschein@tin.it
+49 711 182-1591 Corinna Stahlke Normann Bretz
Phone: +49 40 355106-14 Phone: +49 69 170016-14
cstahlke@motorpresse.de nbretz@motorpresse.de Terms of Payment
Payment due within 30 days of invoice date.
HAMBURG STUTTGART A discount of 2 % will be granted for prepay-
Motor Presse Stuttgart GmbH & Co. KG Motor Presse Stuttgart GmbH & Co. KG ment of the full amount before the on-sale
Leverkusenstraße 54 | 22761 Hamburg Leuschnerstraße 1 | 70174 Stuttgart date, provided that no previous invoices are
Corinna Stahlke Michael Roy outstanding. If payment is not received by the
Phone: +49 40 355106-14 Phone: +49 711 182-1113 above date interest, a rate of 5 % above the
cstahlke@motorpresse.de mroy@motorpresse.de current standard interest rate of the Deutsche
Bundesbank will be charged in addition to debt
DÜSSELDORF MUNICH collection fees.
Motor Presse Stuttgart GmbH & Co. KG Motor Presse Stuttgart GmbH & Co. KG
Neubrückstraße 1 | 40213 Düsseldorf Parkstraße 27 / Fasanenpark Bank account
Reinhard Oppermann 82008 Unterhaching Landesbank Baden-Württemberg
Phone: +49 211 828236-33 Claus Mayer IBAN DE92 6005 0101 7871 5121 22
roppermann@motorpresse.de Phone: +49 89 307498-30 BIC/SWIFT Code SOLADEST600
Thorsten Treppe cmayer@motorpresse.de
Phone: +49 211 828236-31 Due to cogent tax regulations,
ttreppe@motorpresse.de please indicate your VAT Registration
no. and your tax indentification no.
when ordering.
All advertising orders are processed exclusively in accordance www.mps-vermarktung.de
with our General Terms and Conditions. www.motorpresse.de
For the current General Terms and Conditions, please see: www.mps-vermarktung.de www.pz-online.deYou can also read
