Sponsorships Opportunities - Boat Show 2021 Cancun International
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Cancun International
Boat Show 2021
Sponsorships Opportunities
Azimut logo and photo are property of Azimut | Benetti Group
Boat Show Sponsorship & Advertising Opportunities
MARINE • LUXURY • LIFESTYLE
The first annual Cancun International Boat Show will be our marquee event. Cancun is a world-renowned
yachting destination and playground to many of the wealthiest multimillionaires and billionaires of Mexico
and the world. As Mexico’s strongest boating market, Cancun is the ideal place to host an international
boat show.
This will be Mexico’s largest marine event. Promoted stronger than any boating event before, with a reach
of over 15,000,000 and an expected turnout of 10,000 to 15,000 attendees. This high-profile show will
feature:
• Major Yacht, Boat and watersports Brands
• Hands-on demonstrations and live performances
• The latest nautical Accessories
• VIP Sponsor Cocktail
• Live sponsor plugs during the show
The Cancun International Boat Show is an opportunity to showcase your brand and increase market share
throughout the marketing funnel and during the event.
CancunIntlBoatShow.com 2
A Qualified Global Audience
Geographic Origins
• 68% of attendees are in the process of
buying or considering a boat purchase
• 66% own a boat
• 65% own 2 or more homes
• Over 45% have a waterfront residence
• 45% have an annual income of over Attendees from:
US$250,000 Mexico: Mexico City, Guadalajara,
• 40% are “C-level” executives or Monterrey, Los Cabos/La Paz,
business owners Acapulco, Merida, Cozumel,
• 25% have an annual income of Playa del Carmen and Cancun
US$1,000,000 or more
• 10% of attendees have a net worth of US/Canada: East coast, South Florida,
$20 million or more Gulf Coast, Southern California
Global Media Coverage
The media behind the Cancun International Boat Show is promoted and covered by Show Management,
exhibitors, and recognized media houses from around the world. Paid and unpaid Social Media will be
use heavily. We also have a large web presence through not only digital advertisements but also editorial
coverage.
CancunIntlBoatShow.com 3
Economic Impact*
Economic Impact to Quintana Roo: 40 to 50 million dollars
Sales of boats and other marine products at similar international boat shows bring the world’s most serious
buyers together with suppliers to generate final sales.
• The Show’s first year is expected to generate $42.8 million in economic output throughout
Quintana Roo
• Over 600 Quintana Roo jobs are associated with the economic output generated
• Total estimated sales by Quintana Roo companies during the show is $19 million
• Total sales for all show participants are estimated to be $25.4 million
• Statewide personal income impacts of $5.2 million and $2.2 million of that accrued to Cancun
• Total value-added of $24.2 million to be contributed state-wide including $8 million in Cancun
Boat Show Visitors Impact*
New dollars to the region and the state
• 10,000 to 15,000 attendance
• 58% of Show visitors from outside the region
• 54% of the visitors coming from outside Quintana Roo.
• The average expenditure by out-of-town visitors (hotels, restaurants, retail spending,
local transportation, etc.) at the show was $208 per day
• Visiting attendees and exhibitors to reach over 6,900 local hotel room nights
*Using estimated conservative numbers from typical first year international boat show models adjusted to the local economy.
CancunIntlBoatShow.com 4
Event Purpose
The Cancun International Boat Show and Marine Expo has been created to continue growth in this
nationwide sector. Mexico is the United States’ 2nd largest recreational marine market with plenty of room
for expansion. We have decided that the best way to solve this problem is to unite the industry with its
audience. Here people will meet face to face and discuss their needs and ideas. This action will lead to
continued growth in Mexico’s marine leisure market due to greater product availability and greater appeal
to families.
Cancun allows us the infrastructure for continued industry growth and at the same time continue the event
year after year.
We have come a long way, but we still need your support. Your collaboration will help us to considerably
extend the event’s promotion and contribute towards making this marine show worthy of major brands and
its consumers.
CancunIntlBoatShow.com 5
Event Style:
• Elegant pagoda style tents with red carpet aisles • Events and demonstrations areas
• Boats exhibited in marina and on land • VIP Tent
FUN-ZONE
TER
I
TAX RS
WA T TEND
E
DEMO AREA
6
5 H MARINA BASIN
YAC
2
LUXURY
Seven Unique Areas:
2
103
YACHT
IT
EXHIBIT
HIB
7
3
EX
AT
BO
RENAI
SSANCE
1. Main Exhibit Area
TER
L
HOTE
WA
IN-
4 3 2. Covered Exhibit Area
1
PENDIENTE
2
+1%
PENDIENTE
+1%
IT AREA
3. Boat Exhibit
CORR
EXHIB
D MAIN ER LEVEL RIES
COVERE UPP CESSO
IDOR
EXHIB
IT ES • AC
ENGIN
ATS •
JARDÍN
AREA
3m x 3m
BO
4. In-Water Boat Exhibit
EXHIB
G
PARKIN
ducto
monta.
esca.
ITS
JARDÍN
CE
ENTRAN
ducto 5. Water Taxi and Yacht Tender
JARDÍN
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o
EA
OFF AR
DROP-
ANC
UN
6. Fun-zone Demo Area
JARDÍN
RT OC
G D PUE
PARKIN BLV
70
ENTRAN
CE
34
7. Luxury Yachts in Marina Basin
50
51
17a
188
52
189
191
190
196
192
195 193
194
76
LCAN
KUKU
ARD
ULEV OTELS
CancunIntlBoatShow.com 6
Main Exhibit Area:
STAIRS MAIN EXHIBIT AREA
ENTRANCE
CASTING POND
REGISTRATION
WALK-UP
9m x 3m ENTRANCE
space only
7010
EXIT
3m x 3m
space only
7140 TICKET ENTRANCE
9m x 3m
VIP TENT
space only STAND #1
7020 PHOTO
BOOTH
3m x 3m
space only
7130 MAIN
ENTRANCE
3m x 3m
space only
7120 3m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m
Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent
9m x 3m 1010 1020 1030 1040 1050 1060 1070 1080 1090 1100 1110
space only
7030
3m x 3m
space only FLY FISHING PAVILION ENGINE PAVILION BOATS UNDER 39ft
7110
BOATYARDS, TRAVEL and
DESTINATION MARINAS 6m x 3m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6M 6m x 6m 6m x 6m 6m x 6m
Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent
3m x 3m 2010 2021 2030 2040 2050 2060 2070 2080 2090 2100 2110
space only
7100
12m x 3m
space only
7040 3m x 3m
space only
7090
6m x 3m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m 6m x 6m
Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent
3010 3020 3030 3040 3050 3060 3070 3080 3090 3100 3110
3m x 3m
space only
7080
DIVING PAVILION FISHING PAVILION and ACCESSORIES ELECTRONICS PAVILION BOATS UNDER 39ft, PWC, SUP, KAYAKS and ACCESSORIES
6m x 3m
space only 3m x 3m 6m x 3m 6m x 3m 6m x 3m 6m x 3m 6m x 3m 6m x 3m 6m x 3m 6m x 3m 6m x 3m 6m x 3m
7050 3m x 3m Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent
space only 4010 4020 4030 4040 4050 4060 4070 4080 4090 4100 4110
7070
3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m 3m x 3m
9m x 3m Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent Pagoda Tent
space only 5010 5020 5030 5040 5050 5060 5070 5080 5090 5100 5110 5120 5130 5140 5150 5160
7060
Padoga Sizes*: Other Pagoda Sizes* (available upon request):
• 3m x 3m • 9m x 3m • 12m x 6m
• 6m x 3m • 9m x 6m • 12m x 3m
• 6m x 6m
*$150 per square meter
CancunIntlBoatShow.com 7
Event Venue
The Cancun International Boat Show will take place at the prestigious Marina Puerto Cancun in Cancun,
Quintana Roo, Mexico. This sleek high-end outdoor mall sits in the lavish neighborhood of Puerto Cancun,
known for its marinas, golf course, and multi-million-dollar luxury homes.
CancunIntlBoatShow.com 8
Benefits for Brands
The Cancun International Boat Show is a unique opportunity to showcase brands. The event focuses on a
healthy, safe, social environment for family and friends.
This is a great opportunity to be associated with a social lifestyle while promoting a healthy activity on a
national and local level:
• Include your BRAND in the Marketing Funnel. Reach up to 15,000,000
• Connect with consumers in an interesting and fun way
• Create unforgettable moments linked to your BRAND
• Ensure your BRAND is viewed as making everyday life more interesting and fun
• Communicate the dynamic and leading attributes of the BRAND
• Be seen as a national sponsor at a local level and global sponsor on an international level
• Return on investment (ROI)
• Receive audience insights
• Social media/website traffic/focused content strategy
• BRAND building at its best
Who is Attending?
• Yacht / Boat owners and buyers • Sport Fishermen: Fly Fishing, Deep Sea Fishing, Kayak Fishing
• JetSki / WaveRunners enthusiasts • Scuba Divers: Cave Diving, Reef Diving, Spearfishing
• Captains, crews and industry personnel • Standup Paddle Boarders, Kite Surfers and Kayakers
• Ocean lifestyle lovers in general
CancunIntlBoatShow.com 9Sponsorship Packages
GOLD SPONSOR
• Live plugs in opening & closing speech
• Brand promotion on Swag
• Red Carpet Photo Booth
• TV
• Billboards
• VIP Tickets: 30 • VIP Tickets: 10
• Booth Space: As needed by sponsor • Booth Space: 3m x 3m
• Primary and Entrance totems • Entrance totems
• Entrance fence banners • Entrance fence banners
• Website banner (static - above the fold) • Website banner (static) • Perimeter Banner
• Website Logo • Website banner Logo • Website Logo
• Print Collateral • Print Collateral • Print Collateral
(e.g. flyers, banners, invitations) (e.g. flyers, banners, invitations) (e.g. flyers, banners, invitations)
• Electronic Collateral: Marketing • Electronic Collateral: Marketing • Electronic Collateral: Marketing
Funnel (e.g. web, email, video) Funnel (e.g. web, email, video) Funnel (e.g. web, email, video)
• Standard Tickets: 100 • Standard Tickets: 30 • Standard Tickets: 30
Value: $155,000.00 Value: $25,000.00 Value: $17,000.00
❏ Net Cost: $38,000.00 usd ❏ Net Cost: $10,000.00 usd ❏ Net Cost: $5,500.00 usd
Feature your brand at the Cancun International Boat Show today!
Advertising opportunities
❏ Kayak Test-ride Pool $8,500.00 usd ❏ Casting Pond $6,000.00 usd
❏ Beer/Bar Tent $8,000.00 usd ❏ Show Wrist Bands $5,000.00 usd
❏ Boat Show Staff Shirts $6,500.00 usd ❏ Live Marina Video $4,000.00 usd
❏ Tender Boat Branding $6,000.00 usd ❏ Perimeter Banner $1,000.00 usd
_______________________________________________________ ________________
Accepted by Title
_______________________________________________________ ________________
Company Name Date
CancunIntlBoatShow.com 10Platinum Sponsorship
Your logo will be the predominate brand associated with the Cancun International Boat Show
and its marketing.
NEWS RELEASES BILLBOARDS PAID SOCIAL MEDIA ADS
Distributed to news outlets in Featuring your logo, A reach of 15,000,000 through paid
Mexico and around the world and images. image ads featuring your logo and videos.
MARKETING FUNNEL MAGAZINES & NEWSPAPERS BANNER AD
Shared leads of Ads and articles circulating globally Website banner for six months
qualified buyers targetting: industry and lifestyle minimum (above the fold)
LOGO
ENTRANCE TOTEMS RED CARPET PHOTO BOOTH LIVE PLUGS
Located at the main entrance to Marina Puerto Upon registration, visitors will be asked Your brand mentioned during opening and
Cancun and/or at the main exhibit level to social share their pix. closing speeches and at press conferences
30 VIP TICKETS VIP TENT (MAIN LEVEL)
Allows access to VIP Tent. Access to Yachts For all VIP Ticket holders. Hors d’oeuvres & drinks.
must be pre-approved by yacht owners. Tent size 6m x 12m
CancunIntlBoatShow.com 11RESERVE YOUR SPONSORSHIP TODAY AT
MEXICO’S LARGEST MARINE EVENT
www.CancunIntlBoatShow.com
For more information about sponsorship opportunities contact:
Steven Lorenzo, Natalie Laverde,
©2021 International Advertising. All rights reserved. 1/12/21
Show Director Sales
T: +1 305 499-9000 T: +1 305 499-9000
M: +1 786 271-0606 M: +1 954 297-5588
E: steven@intl-advertising.com E: natalie@intl-advertising.com
Publishing International & Marketing, Inc. (PIM)
3849 NE 169 Street, Ste 209
North Miami Beach, FL 33160-3227
CancunIntlBoatShow.com 12Seven Unique Areas:
1. Main Exhibit Area 5. Water Taxi and Yacht Tender
2. Covered Exhibit Area 6. Fun-zone Demo Area
3. Main Corridor 7. Luxury Yachts in Marina Basin
4. In-Water Boat Exhibit
CancunIntlBoatShow.com 13You can also read
