Sponsorship Pack thisisgratitude.co.uk - A Wild in Art produced installation honouring
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In aid of NHS Charities Together
A Wild in Art produced installation honouring
NHS Staff and all key workers
Sponsorship Pack
thisisgratitude.co.uk
Created by: In aid of:
Together While Apart
The image of key workers Impactful and reflective, Gratitude will
bring together 49 uniquely-designed
standing together, but human form sculptures in a display
apart, is one of the which invites contemplation and
abiding images of our takes visitors on a creative journey of
discovery. Each sculpture will be created
times - each worker by national and regional artists to reflect
socially distancing and the stories and contributions of NHS
staff and all key workers, and will be
standing apart, while at sponsored by a different business.
the same time showing a
unique coming together. Free to visit, Gratitude will be hosted
in high profile, accessible locations in
Birmingham, Manchester, Edinburgh and
Gratitude is a London. Other locations may be added
spectacular outdoor at a later date. The sculptures will be
auctioned in autumn 2021 to raise funds
public art installation for NHS Charities Together (Registered
which commemorates Charity Number 1186569).
and celebrates this
extraordinary moment
in time.
thisisgratitude.co.uk
Charlie Langhorne Ellie Orton
Co-founder and Managing Chief Executive,
Director, Wild in Art NHS Charities Together
Wild in Art is thrilled to be producing this During the pandemic in 2020, NHS
event in partnership with NHS Charities Charities Together was overwhelmed
Together. We were aware that there was with people and businesses wanting
a long queue of people offering to host to contribute. In the first few months
events for the charity and were pleased of the crisis, we worked hard to
when Ellie and her team chose Gratitude distribute grants among our member
as their fundraising event. charities to provide for the immediate
and urgent needs of NHS workers,
Many people will have visited our events patients and volunteers. Our focus
over the past 12 years both in the UK now is on the ongoing impact of and
and overseas and although Gratitude long term recovery from Covid-19 and
is not an art trail in the traditional form, we will be funding partnerships with
it will still take people on a journey of social care and community healthcare
discovery. Our artists will capture the organisations who provide vital patient
essence of what the Covid-19 pandemic services and care in community
has meant to people – from home settings.
schooling and wildlife taking over city
spaces to reductions in pollution and Gratitude will be an important
of course Zoom calls - there will be landmark event for NHS Charities
something for everyone to reflect on. Together and will launch on the NHS’s
It will also enable people to give their official birthday on 5 July 2021. We
personal thanks to the monumental need to keep the momentum going
efforts of our NHS heroes and all and hope businesses step forward
the other key workers, community to support this event, which will give
volunteers and good neighbours who people the opportunity to show their
have made people’s lives a little better. gratitude to our NHS staff and all key
workers.
We look forward to seeing you at
Gratitude. From all of us at NHS Charities
Together thank you for your continued
support.
thisisgratitude.co.uk
will How it works
• Provide an opportunity for businesses • Businesses and other local organisations will
to support the installation and show be invited to sponsor a sculpture
their appreciation • Artists will be invited to submit designs which
• Connect people - communities, will transform blank sculptures into unique
artists, businesses, NHS staff and artworks
all key workers - allowing them to • Design ideas will be presented to sponsors
come together, reflect and show their who will each select their favourite
appreciation • Successful artists are commissioned to apply
• Highlight the stories, achievements their designs - ranging from traditional to
and sacrifices of these unusual times new media, fine art to illustration, graffiti and
• Support the creative industries mosaic
through national and regional artist • The installation will be hosted in high
commissions profile, accessible locations in Birmingham,
• Raise considerable funds for NHS Manchester, Edinburgh and London in
Charities Together summer 2021, supported by a guide and
interactive app
• The sculptures will be auctioned in autumn
2021 with substantial proceeds being
donated to NHS Charities Together
Artist’s impression. Each sculpture will be uniquely designed by national and regional artists.
thisisgratitude.co.uk
thisisgratitude.co.uk
Why Get Involved?
Support charity, Brand promotion and
grow your business marketing assets
Sponsoring a sculpture will raise vital There are many opportunities to
funds for NHS Charities Together and promote your brand, what you do
will help us to produce a very special and key messages through our print
and significant event for the UK, but we and digital assets. These include the
appreciate that as a business, you will sculpture plaque, Gratitude website
want to see a return on this investment and the app.
and use your sponsorship to reach all
your stakeholders. There are various
ways that you can do this…
thisisgratitude.co.uk
thisisgratitude.co.uk thisisgratitude.co.uk
thisisgratitude.co.uk
Timeline
Driving customers
August
to your business - March
Partners and sponsors are invited
to get involved.
2021
Visitors will be encouraged to
download our award-winning
app, enter the 4 digit code
December Dame Zandra Rhodes announced as Creative Ambassador.
(found on the sculpture plaque) 2020 Call for artist submissions.
and unlock rewards which
encourage them to interact with
you. Some sponsors provide
discounts or special offers to March Art Selection event.
attract new customers, while 2021 Design ideas presented to sponsors for selection.
others offer fun things to
download, entry into free prize
draws or match funded charity
contributions. March - Artists commissioned and sculptures created.
June 2021
Employee and
stakeholder May
2021
Sponsor Workshop.
engagement
Many businesses choose to
support us as a way of engaging 20 August - Gratitude live in Birmingham,
10 October Manchester, Edinburgh and London
their employees and families. 2021 (minimum of 2 weeks per location).
Some will hold competitions
to get employees and their
families involved. Many
sponsors develop relationships October Auction.
with other event sponsors and 2021
partners which can lead to other
business opportunities.
December Evaluation.
2021
thisisgratitude.co.uk
thisisgratitude.co.uk
Sculpture
sponsorship
£9,750 plus VAT Location sponsors
Individual sponsorship of a sculpture POA.
enables you to support this initiative in
a very personal way. It is available to Our ambition is to take Gratitude to
businesses and individuals. other locations around the UK, so if we
are able to secure additional locations
Benefits include: we will be looking for support e.g.
“Gratitude brought to Edinburgh by
• One sculpture sponsorship XXXX.”
• Logo and messaging to appear on
the sculpture plaque, website and If you are interested in working with us
within the app as a Location Sponsor, please get in
• Bespoke product/service integration touch.
via the app
• Tickets to events
• Account management support
There are a small number of value
in kind opportunities available for
businesses who can help support
production of the event through
offering their services.
thisisgratitude.co.ukDon’t just take
our word for it
Bee in the City, GoGoHares,
Manchester 2018 Norwich 2018
Virgin Trains saw an increase of 11% “GoGoHares was just a lovely event
during the period of the trail – they to be a part of, raising money for
also reported significant levels of a local charity and helping bring
employee pride and engagement communities and businesses
amongst employees. together.”
Metrolink recorded a 32% increase “We had a lot of people visit us to
in family travel card sales across the see our amazing Hare sculpture,
tram network during the period of the some just to take a photo, but a good
trail. amount who visited the pub and had
a drink or a meal too, which was
“Bee in the City has been one of obviously great for business.”
the finest things we have ever been
involved with over the years… such “Overall, we were just really pleased
an inclusive project that has brought to be part of Norwich’s now famous
the whole city together and created art sculpture events and felt blessed
such an amazing piece of public art. that the trail encompassed parts of
The library was inundated with visitors our beautiful county.”
over the summer period, many had
never been in the building before.” Judi-Mae Alderton
Head of Marketing Woodforde’s
Neil MacInnes OBE Brewery
Head of Libraries, Manchester City
Council
thisisgratitude.co.ukAbout NHS
Charities Together
NHS Charities Together is the umbrella The NHS Charities Together COVID-19
organisation for the UK’s circa over Appeal was launched in March 2020
230 NHS charities in the UK and is to support NHS staff, volunteers and
the official national charity partner of patients across the UK. The money
the NHS. It supports and champions raised is funding grants to help
its members by providing: a collective NHS charities support NHS staff,
voice; a forum for nationwide volunteers and patients by meeting
fundraising and advocacy campaigns; immediate and urgent needs, whilst
specialist advice and guidance; also resourcing vital partnerships in
bespoke conferences and training the community and supporting the
opportunities, as well as access to long-term physical and mental health
online resources and support. recovery from Covid-19.
nhscharitiestogether.co.uk
thisisgratitude.co.ukAbout Wild in Art
Wild in Art is a leading producer of
spectacular, mass-appeal public art
events that connect businesses, artists
and communities through the power of
creativity and innovation.
Since 2008 Wild in Art has animated
cities across the word including Sydney,
Auckland, Cape Town and São Paulo
and has created trails for the London
2012 Olympics, the 2014 Commonwealth
Games in Glasgow, Historic Royal Palaces
and Penguin Random House.
Wild in Art Events have:
• Enabled over £15m to be raised for
charitable causes
• Injected £2.4m into local creative
communities
• Engaged over 850,000 young people in
Learning Programmes
• Helped millions of people of all ages to
experience art in non-traditional settings
wildinart.co.uk | @wildinart
thisisgratitude.co.ukGet in touch
We would love to hear from you and discuss how
you can get involved in this unique project.
Julie Gaskell
Head of Partnerships,
Wild in Art
07768 038912
julie@wildinart.co.uk
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