SPONSORSHIP OPPORTUNITIES - 2018 SUSAN G. KOMEN TWIN CITIES RACE FOR THE CURE - Susan G. Komen Minnesota
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2018 SUSAN G. KOMEN TWIN CITIES RACE FOR THE CURE®
SPONSORSHIP
OPPORTUNITIES
MOTHER’S DAY, SUNDAY, MAY 13, 2018
HOST SITE:
LOCAL PRESENTING SPONSORS:
INVEST IN FINDING THE CURES,
IN YOUR COMMUNITY
Each year, sponsorship of the Susan G. Komen Race
for the Cure provides the support necessary to fund
breast cancer research and community education, as
well as screening and treatment initiatives throughout
Minnesota to help those in need.
More than nine Minnesota women a day hear the words,
“You have breast cancer” and nearly two Minnesota
women die from breast cancer each day. When you invest
in the Susan G. Komen Twin Cities Race for the Cure®
sponsorship, you invest in the lives of the people closest to
you, the people of your community, your family, colleagues,
neighbors and friends.
This year, the Komen Twin Cities Race for the Cure®
celebrates its 26th annual Race! Thousands of participants,
local and national corporations, and the support of the
Minnesota community have established this event as the
best of its kind, raising money in our quest to cure breast
cancer by funding life saving research and local breast
health programs and services.
We invite your organization to become a sponsor of the
2018 Twin Cities Race for the Cure and take action in the
fight against breast cancer. Show that you are More Than
Pink™ by making a direct impact and helping us end breast
cancer forever.
SAVE THE DATE!
The Susan G. Komen Twin Cities Race for the Cure® will
be held at Southdale Center in 2018! Join us on Mother’s
Day, May 13, 2018, where thousands of people will gather
at Southdale Center to raise funds, bring awareness,
celebrate cancer survivorship and honor those who
have lost their battle to the disease. The route will take
participants on a 5K or 1K trek around beautiful Lake
Cornelia in Edina.
Get Involved. Save Lives. Simply put, be More Than Pink™
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OUR MISSION
WHY SPONSOR
Save lives by
• Support local breast health programs meeting the
• Receive high visibility before the event and on Race Day most critical
• Reach an audience of more than 30,000 participants and spectators on one day
needs in our
• Display your name or logo on Race T-shirts - the best “walking billboard” that
lasts for years to come communities
• Test-market and showcase products and investing
• Build employee morale and company pride
in breakthrough
• Retain and increase customer loyalty
• Align yourself with one of the top fundraising events in Minnesota research to
CAUSE-RELATED MARKETING MAKES SENSE
prevent and
86% of consumers report a positive impression of a company or brand that cure breast
supports the breast cancer cause.
cancer.
75% of surveyed consumers would try a new brand if their purchase supported
a cause they believed in.
92% would buy a product with a social and/or environmental benefit if given the
opportunity, and more than two-thirds (67%) have done so in the past 12 months.
93% report they will be more loyal to the company and continue buying products
or services.
92% of Americans believe breast cancer is a critical cause for a corporation to support.
94% of consumers want to see corporate dollars go towards research, screenings,
preventions and support of women and families.
10x Cause-related ads increase perception of shared values by a factor of 10 and
increase intent to buy.
Source: Cone, Inc. 2012
ABOUT SUSAN G. KOMEN®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast
cancer research than any other nonprofit outside of the federal government while
providing real-time help to those facing the disease. Komen has set a Bold Goal to
reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026.
Since its founding in 1982, Komen has funded more than $920 million in research
and provided more than $2 billion in funding to screening, education, treatment and psychosocial
support programs serving millions of people in more than 30 countries worldwide. Komen was founded
by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that
claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit
komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
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SUPPORTING OUR PROMISE
Up to 75% of USE OF FUNDS
the net funds Our objective is to provide maximum return to support our promise of saving lives
and ending breast cancer forever.
raised through
Total administrative and fundraising expenses in 2017 were a low 21% of total revenue,
the Race and which enables us to maximize your investment in the battle against breast cancer.
other Affiliate
A minimum of 25% of net funds support the national Susan G. Komen® Research,
events stay Evaluation and Scientific Program.
right here in
Minnesota. GRANTING FUNDS
In 2017, we The Komen Twin Cities Race for the Cure®, along with other Komen Minnesota
Affiliate events and donations, supports our Grants Program. The Affiliate grants
distributed funds to Minnesota nonprofit organizations for innovative programs in the areas of
breast health and breast cancer screening, treatment support, survivorship and health
more than $1 care delivery/systems change, especially among those who are disproportionately
million to help affected by this disease in the state of Minnesota. In addition, 25% of our net funds
support the Komen Research, Evaluation and Scientific Program, which funds
fund national groundbreaking breast cancer research, meritorious awards and educational and
research and scientific conferences around the world.
statewide Since 1993, Susan G. Komen® Minnesota has raised more than $46 million in the fight
breast cancer against breast cancer. Thousands of Minnesota women and men who could not afford
breast health care have received services as a result of funds we have raised.
screening,
education, Please visit our web site:
komenminnesota.org or call 952-746-1760 for a complete history of grant recipients.
awareness,
outreach, and 21% Expenses
treatment
support
programs 79% Mission
targeting
medically
underserved
Minnesota
women and
men.
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WAYS TO SPONSOR
CORPORATE SPONSORSHIP PACKAGES The Race
BROAD REACH (See page 7 for details.) offers several
Corporate Sponsorship Packages, starting at $2,500, allow you full
participation in all aspects of the Race. As excitement and public awareness opportunities
build, depending upon your level of sponsorship, your name or logo may be
on T-shirts, the Komen Minnesota web site, and Race entry brochures. On
at a variety
Race Day, you will reach an audience of more than 30,000 people with your of levels to
message, via on-site presence with signage and product sampling.
match your
TARGETED MARKETING PACKAGES
company’s
SELECT AUDIENCES (See pages 8 & 9 for details.) marketing
Starting at $3,000, Targeted Marketing Packages allow you to market your goals and
message toward a more specific audience — volunteers, teams, fundraisers, and
exercise enthusiasts — within the Race. Your company may choose to sponsor a budget.
portion of the Race festivities, thereby gaining direct access to a select group of Encourage
Race participants.
hope. Grant
opportunities.
Please call us at 952-746-1760 for more Dare to
information about any of these packages. imagine a
world without
breast cancer.
EXCEPTIONAL EXPOSURE
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GET INVOLVED. GET INSPIRED!
WE LIVE HERE. WE RACE HERE. WE SAVE LIVES HERE!
RUN. WALK. WHEEL.
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CORPORATE SPONSORSHIP BENEFITS
Platinum: Gold: Silver: Bronze: Marathon: Mile:
COMPANY VISIBILITY
$50,000 $25,000 $15,000 $10,000 $5,000 $2,500
50,000 Race entry brochures Logo Logo Name
(deadline 1/19/18)
30,000 Race T-shirts Logo Logo Name Name Name Name
(deadline 3/2/18)
30,000 Race participant bibs Logo Logo
Survivor goody bag insert opportunity * • • • • • •
Kids goody bag insert opportunity** • • • • • •
Recognition on Twin Cities Race sponsor web page Logo Logo Name Name Name Name
Category exclusivity consideration
in your market (except health care providers)
• •
Social media
(Facebook, Twitter) Feature Feature Feature Feature Feature Feature
Limited license to use Susan G. Komen
Twin Cities Race for the Cure® logo/name
•
in your marketing/communications
RACE DAY RECOGNITION
Tent space at Health Expo 40 X 20 30 X 10 20 X 10 20 X 10 10 X 10 10 X 10
(provided and staffed by sponsor)
with opportunity to distribute
promotional items
(Items must be pre-approved by Affiliate.)
Jumbotron exposure at Race site Logo Logo Name Name Name Name
Corporate banners displayed 8 6 4 3 2 1
at Finish Line (provided by sponsor)
Live PA announcements 15 10 8 6 4 2
acknowledging your support
COMPANY PARTICIPATION
Opportunity to be a pick-up point
for Race entry brochures
• • • • • •
Create a company team and customize
T-shirts with your logo to increase
• • • • • •
exposure on Race Day
* To be distributed to approximately 2,500 breast cancer survivors (product must have prior approval)
**To be distributed to approximatley 2,500 youth participants (product must have prior approval)
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TARGETED MARKETING PACKAGES
**First right of refusal from previous year’s sponsor on all packages**
FRIENDS FOR THE CURE® PLEDGE SPONSOR: $11,000 (LIMITED TO 1 COMPANY)
REACH: OVER 30,000 POTENTIAL DONORS AND RACE PARTICIPANTS
Help encourage Race participants to go the extra mile and fundraise by supporting our rewards program.
• All of the benefits of a Bronze Sponsorship
• Logo on the Friends for the Cure® page on the Affiliate web site with hyperlink to Sponsor’s web site
• Recognition in emails sent to all Race participants (approximately 100,000 impressions)
TEAMS SPONSOR: $11,000 (LIMITED TO 1 COMPANY)
REACH: THOUSANDS OF TEAM PARTICIPANTS
OVER 40% OF THE 2017 RACE PARTICIPANTS WERE ON A TEAM
• All of the benefits of a Bronze Sponsorship
• Logo on Team page of Affiliate web site with hyperlink to Sponsor’s web site
• Opportunity to brand Team Meeting Area on Race Day
• Opportunity to provide company materials to Team Captains (nearly 1,000)
• Recognition in emails sent to Team Captains
SLEEP IN FOR THE CURE® SPONSOR: $5,500 (LIMITED TO 2 COMPANIES)
REACH: OVER 30,000 COMMUNITY MEMBERS AND RACE PARTICIPANTS
Reach your customers in all corners of the world in our special program designed for our
community members who are dedicated to ending breast cancer forever but are unable to attend
the event on Race Day.
• All of the benefits of a Marathon Sponsorship
• Opportunity to distribute premium item to Sleep In for the Cure® registrants
• Recognition on the Sleep In for the Cure® page on the Affiliate web site
PINK HONOR ROLL SPONSOR: $5,500 (LIMITED TO 1 COMPANY)
REACH: TOP FUNDRAISERS AND DONORS
Recognize the tremendous generosity of those that truly make an IMPACT in the community-our
top fundraisers and donors.
• All of the benefits of a Marathon Sponsorship
• Opportunity to host the annual Pink Honor Roll celebration
• Opportunity to provide Pink Honor Roll members with a custom T-shirt (art provided by Affiliate)
• Recognition on the Pink Honor Roll page on the Affiliate web site
• Opportunity to distribute premium products to Pink Honor Roll members
• Recognition on Pink Honor Roll event invitation
• Recognition on Pink Honor Roll signage at Pink Honor Roll event and on Race weekend
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RACE COURSE SPONSOR: HUG A MOM CORNER: $3,000 (LIMITED TO 1 COMPANY)
REACH: 30,000+ RACE PARTICIPANTS ON RACE COURSE
• All of the benefits of a Mile Sponsorship
• Great Race Day visibility with opportunity to provide signage at the Hug a Mom corner
(Signage requires Affiliate approval prior to printing.)
• Opportunity for company employees to serve as cheering squad at the Hug a Mom corner
RACE COURSE SPONSOR: HUG A SURVIVOR CORNER: $3,000 (LIMITED TO 1 COMPANY)
REACH: 30,000+ RACE PARTICIPANTS ON RACE COURSE
• All of the benefits of a Mile Sponsorship
• Great Race Day visibility with opportunity to provide signage
at the Hug a Survivor corner (Signage requires Affiliate approval prior to printing.)
• Opportunity for company employees to serve as cheering squad
at the Hug a Survivor corner
WORK-OUT SPONSOR: $3,000 (LIMITED TO 1 COMPANY)
REACH: THOUSANDS OF RACE DAY PARTICIPANTS
Help energize the Race participants by leading the warm-up routine on the Main Stage prior to the Race start.
• All of the benefits of a Mile Sponsorship
• Sponsor to provide representatives to lead warm-up routine
• Opportunity to wear your organization’s T-shirt for company recognition
VOLUNTEER SPONSOR: $3,000 (LIMITED TO 1 COMPANY)
REACH: 1,000+ PRE-RACE AND RACE DAY VOLUNTEERS
The Race for the Cure® would not be possible without the endless hard work of our amazing volunteers. Show
your gratitude and applaud their efforts by sponsoring the volunteers.
• All of the benefits of a Mile Sponsorship
• Opportunity to provide a banner for the Volunteer Tent on Race Day
• Recognition in letters sent to Race volunteers
• Opportunity to provide refreshments for volunteers on Race Day
• Recognition on Race Volunteer web page
KIDS MEDAL SPONSOR: $3,000 (LIMITED TO 1 COMPANY)
REACH: THOUSANDS OF KID PARTICIPANTS
Help energize Kid participants by providing a branded medal at the Race finish.
• All of the benefits of a Mile Sponsorship
• Sponsor to provide medals to be given out to Kids at the finish line (2,500 medals)
• Opportunity to wear your organization’s T-shirt for company recognition
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IMPACT. THEY MADE ONE!
THANK YOU 2017 SPONSORS ™
WE ARE MORE THAN PINK LOCAL PRESENTING SPONSORS
PRESENTED LOCALLY BY:
This is the preferred
P LAT I N U M
version of the water
Joe brand ID; Orange
BG with white Water
Joe and a blue counter
Use this version when
the background color
or image will contrast
against the orange
Use this version when
the background color
or image will NOT con-
trast against the
orange
Single color version
G O LD
for use when the back-
ground color or image
will contrast against
the orange
Single color version
for use when the back-
ground color or image
will NOT contrast
against the orange
Use this version for
single black ink only
printing
S I LVE R
FASTSIGNS WEST METRO • OLD DUTCH FOODS, INC.
BRONZE
OBGYN WEST • RESIDENCE INN MINNEAPOLIS EDINA • SUNBELT BAKERY
M A R AT HO N
AMERIPRISE FINANCIAL • CRAVE • FARIBAULT FOODS, INC. • IRET PROPERTIES • LDI
NORTH MEMORIAL HEALTH • PARK NICOLLET JANE BRATTAIN BREAST CENTER • PINSTRIPES
REGIONS HOSPITAL BREAST HEALTH CENTER • REPUBLIC SERVICES • SOUTHDALE MEDICAL CENTER
MILE
APRES PARTY AND TENT RENTAL • COUNSELOR REALTY •ENVY SKIN CLINIC •GREAT RATE GRAPHICS, INC
HENNEPIN COUNTY MEDICAL CENTER COMPREHENSIVE CANCER CENTER • MIDWEST RADIO RENTAL
MINNESOTA LYNX • MINNESOTA VIKINGS • MINUTE RICE • NATURZ 5 • POWERLIFT INC • REMPEL DESIGN & PHOTO
SHAKOPEE MDEWAKANTON SIOUX COMMUNITY • THE BREAST CENTER OF SUBURBAN IMAGING
THE MAINTENANCE TEAM/PROGRESSIVE HEATING & COOLING • TWO MEN AND A TRUCK
UNIVERSITY OF MINNESOTA HEALTH CANCER CARE • WERTHERS SUGAR FREE CARAMELS
FREESTYLE PRODUCTIONS, INC.
MOTHER’S DAY 2017 – HOST SITE: SOUTHDALE CENTER
102018 SUSAN G. KOMEN
TWIN CITIES RACE FOR THE CURE®
HONORARY RACE CHAIRS:
Belinda Jensen (KARE11)
Julie Nelson (KARE11)
Eric Perkins (KARE11)
Randy Shaver (KARE11)
Moon, Staci & Crisco (KS95)
RACE OFFICIALS:
Race Directors: Larry Berg & Michael Burns
Course Director: Dan Finanger
SUSAN G. KOMEN® MINNESOTA
BOARD OF DIRECTORS:
Val Hallgren, Board President
Nancy Goldstein, Treasurer
Leslie Gotlieb, Secretary
Larry Berg, J.D.
Michael Burns, J.D.
Nicole Hartung, M.D.
Susan Pappas-Varco, R.N., M.A.
Todd Tuttle, M.D.
Douglas Yee, M.D.
EMERITUS BOARD MEMBERS:
Martha Atwater
Drew Backstrand, J.D.
Anita Kunin
SUSAN G. KOMEN MINNESOTA STAFF:
Executive Directors: David Egan & Char Plitman
Operations Director: Lanny Friedman
Director of Events and Mission Initiatives: Megan Spaulding
11Southdale Center
960 Southdale Center
Edina, MN 55435
Phone: 952-746-1760
Email: info@komenminnesota.org
www.komenminnesota.org
Brochure design courtesy of KDK Design, Stillwater, MN
The Running Ribbon is a registered trademark of Susan G. Komen®You can also read
