SOLVED WITH A MODERN WORKFLOW SOLUTION - MAKING CONTENT PRODUCTION AND COLLABORATION EASIER - Allbound
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TOP 5 CONTENT PRODUCTION CHALLENGES SOLVED WITH A MODERN WORKFLOW SOLUTION MAKING CONTENT PRODUCTION AND COLLABORATION EASIER
The Content Gold Rush: What’s Fueling the Rising Demand? Demand for captivating, high-resolution content and global video consumption grew over 60% last year. Binge-worthy series, immersive film, TV, and animation on our favorite streaming services has made video the new normal as the most effective way to entertain, teach, and connect with audiences. With this new content gold rush, content producers are scrambling to produce content and deliver faster and more predictably—in North America alone, OTT revenue is expected to double to $94B by 2026. And beyond the unprecedented demand for television and film production, demand for every kind of content and content personalization and experience is hitting rates never seen before: the gaming market is expected to nearly double from $192 to $398 Billion by 2027—and, as AR and VR hits its stride, it is expected to quadruple from $37 to $127 Billion by 2034. With so much demand for new content and so much competition—thinking about how to build a flexible and reliable production workflow, keeping your raw and finished content and archives available everywhere you need them, and how to let your creative teams work together to speed production time is critical.
Evolving Requirements for Content Production In the media and entertainment industry, the basic requirements for workflows, storage, and collaborative environments are evolving at fast rates. Broadcast organizations, post-production houses, corporate video departments, and animation and visual effects (VFX) studios need to ingest media quickly and have fast, consistent access to that content for their entire production, asset management, and project team. Team members must be able to seamlessly work with content and collaborate with colleagues on editing, color correction, FX, and a variety of other tasks. At the same time, organizations must cost-effectively preserve content for future use and protect it from damage and loss. Not only are those primary requirements inherently difficult to achieve, but in the context of changing workflows, they are even more so. So, what do today’s content producers need in a workflow platform need to deliver? Let’s break down the top 5 challenges and how they can be addressed.
TOP 5 CHALLENGES FACING CONTENT PRODUCERS HERE ARE THE TOP 5 CHALLENGES TO THINK ABOUT AS YOU ARE EVALUATING YOUR CONTENT PRODUCTION OPERATIONS WITH A MODERN WORKFLOW SOLUTION.
Challenge 1: Workflows are increasingly complex. Potentially valuable raw content could be lost or unmanaged in disjointed workflows as teams focus on just getting projects and deliverables finished. Solution: Take control of content sprawl. Get your operation into a connected, shared storage environment and file system with built-in data movers to capture content onto a single platform, making your content easier to manage and find, and your workflow solutions work at full efficiency. StorNext® on the H4000 Series delivers full data lifecycle management from first ingest through archive— and back again.
Challenge 2: Content and project archives get very large. There’s a tendency to move files off shared storage to offline systems; however, you lose the ability to quickly retrieve content for new workflows or reuse. Solution: A single workflow storage platform for better content management. As content flows across storage, from NVMe or SSD to HDD, tape, or cloud, StorNext 7 provides continuous access to content. It enables you to consolidate your raw and finished assets into a single platform for taking control of storing and protecting your valuable content for future monetization, enrichment, and use.
Challenge 3: It’s hard to ‘stand up’ new
collaborative teams quickly.
Establishing new departments, taking on new projects, doing live events, or collaborating
on production in the field is difficult if your production environment isn't agile—ready to
set up quickly anywhere you'd like to place production and collaboration capability.
Solution: Look for a converged platform that
you can stand up anywhere.
Your production environment must provide the flexibility for change and growth. Look for
a platform that can support a growing number of team members, who might be located
around the world, and use a variety of operating systems and applications. Deploy the new
StorNext 7 on H4000 converged appliance, where you can get racked and running in
minutes and every place you want to extend your workflow outside your ‘core’ operations.
File, block, and client services
run virtually
Dedicated Metadata
Controllers H4000 Series Appliances
converged server and storage
QXS™ Block
Storage NEW CONVERGED ARCHITECTURE
TRADITIONAL ARCHITECTUREChallenge 4: Managing large systems is complex. Multiple system components and end users all tapping into a shared storage environment is becoming extremely complex and straining management resources. Solution: Streamlined complex content workflow. Organizations need a platform that helps streamline increasingly complicated workflows—a platform that integrates with existing technology ecosystems and offers tools that help simplify monitoring, access, and administration. StorNext 7 on the H4000 is fast to deploy for live event production, for remote production teams that want to bring collaboration with them, or even serve camera ingest or VFX workflows. StorNext 7’s simplified UI, management systems, and converged architecture lets you spend time on your projects and your creative process, helping your teams deliver their best work faster and more predictably.
Challenge 5: Some storage platforms don't scale economically or adapt to your workflow. As your operation grows, many systems have a hard time scaling up or out and adapting to your needs at precise steps of your workflow. Solution: Look for a platform that can scale with your workflow needs. Boosting performance and expanding capacity will be critical for accommodating high-resolution workflows and supporting a growing business. As your production needs grow, expanding your StorNext environment is incredibly simple—you can add more H4000 systems for greater performance, or storage expansion systems to add more capacity, or even connect to Quantum’s H2000, F1000, and F2000 NVMe storage as well.
Solving Your Evolving Content Production Needs
Whatever production challenges and industry demands you face, content will continue to be key to how
your organization stands out, builds your brand, and deepens traction with your audience. Your media
workflows are changing, and traditional solutions no longer meet the basic requirements of rapidly
ingesting data, providing easy access for collaboration and highly efficient production, while building and
preserving your valuable content archives for the long term.
StorNext 7's software-defined architecture on the Quantum H4000 converged storage appliances gives
you an agile, rapidly deployed solution that is simple to set up and place anywhere you need. Take your
content production more places than ever before—at the edge of content capture, on set, or your own
private cloud.
HIGH-THROUGHPUT, LOW-LATENCY WORKLOADS
1. Define pools
2. Create policies
3. Automate movement
NVMe
HDD
Sources:
• Nielsen Insights – Covid-19: Tracking the Impact of Media Consumption. June 2020.
• Digital TV Research, as reported in Digital EV Europe-2021.
• 360 Research Reports: Global Gaming Market Size, Status and Forecast 2021-2027. April 2021.
• Prescient and Strategic Intelligence – AR and VR Market – Global Industry Analysis and Growth Forecast to 2030. September 2020.
© 2020 Quantum Corpora�on | Shared under embargo 4MAXIMIZE YOUR
PRODUCTION WORKFLOWS
Explore our StorNext production solutions at:
www.quantum.com/just-got-easier
Quantum technology and services help customers capture, create, and share digital content—and preserve and protect it for decades at the lowest
cost. Quantum’s platforms provide the fastest performance for high-resolution video, images, and industrial IoT, with solutions built for every stage
of the data lifecycle, from high-performance ingest to real-time collaboration and analysis and low-cost archiving. Every day the world’s leading
entertainment companies, sports franchises, research scientists, government agencies, enterprises, and cloud providers are making the world www.quantum.com
happier, safer, and smarter on Quantum. See how at www.quantum.com.
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©2021 Quantum Corporation. All rights reserved. Quantum, the Quantum logo, and StorNext are registered trademarks of Quantum Corporation and its affiliates
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