Social, Environmental and Economic Impact of Promoting Bamboo Furniture Industry in India

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Social, Environmental and Economic Impact of Promoting Bamboo Furniture Industry in India
Journal of Bamboo & Rattan                                             27
J. Bamboo and Rattan, Vol. 19, Nos. 2, pp. 27 - 37 (2020)                                                 www.jbronline.org

Social, Environmental and Economic Impact of Promoting Bamboo Furniture
Industry in India

Priyanka Shukla1* . Mahendra Joshi1

Received: 17 July 2020 /Accepted: 27 October 2020
©KFRI (2020)

Abstract: Bamboo is regarded as the most versatile and             Hence, this industry needs a impactful change in govern-
sprightly growing perennial grass. Rapid globalization             ment policy, rigorous promotional measures and training
and industrialization is leading to depletion of many              to low skilled workers to increase commercialization
viable natural resources like timber. Mitigating the needs         of bamboo furniture. This will lead to rejuvenation of
of timber, a surpassing surrogate is needed. Bamboo                rural economy and can help India become a exporter of
being a multifunctional and fast growing species, may              bamboo products.
be considered as a viable alternative to timber. Therefore,
to review the Indian bamboo furniture industry it was              Keywords: Bamboo furniture, impact, renewable resources,
necessary evaluate the various social, economic and                sustainability
environmental impediments the industry is facing.
Bamboo has a huge social and economic impact as it can
provide livelihood to the rural people in remote areas and         Introduction
also aid in women empowerment as most of the grass root
artisans are women. Improved cultivation, processing,              Bamboo is one of the most versatile perennial grass
designing and production of high quality bamboo prod-              belonging to the family of Poaceae (Graminae).
ucts can lead to increased exports and foreign exchange
income. The promotion of bamboo furniture industry will
                                                                   It is found in all parts of India except Kashmir
help to maintain the ecological balance and contribute             because of its cold climatic conditions which does
to sustainable development. Inspite of the perceived               not let bamboo grow naturally (Singh, 2008). Being
benefits, bamboo furniture industry is currently facing            one of the major bamboo producer globally and
huge uncertainty and roadblocks.                                   with the largest bamboo production area of nearly
The bamboo furniture industry suffers from the lack                about 11 million hectare of the area, production
of facilitating government policy encouraging growth.
There is no connection between the consumer demand,
                                                                   in comparison to China who owes nearly about
taste and the manufacturers, artisans. This leads to               5.5 million hectare, India’s productivity is very
production of bamboo furniture that are considered as              low (Ministry of Environment, Forest and Climate
“outdated”, “rustic” or just “poor”. Moreover, in India            Change Government of India, 2019) and its contri-
there is no educational course or curriculum to educate            bution towards global market is only 4%. Bamboo
young designers, architects about bamboo and stimulate             has always been a main source of livelihood for the
interest amongst the end users.
                                                                   rural sector in India and around 8.6 million people
                                                                   depends upon it for their daily needs (Hegde, 2018).
*Corresponding Author
                                                                   As per Marsh et al., 2007, industrialization in value
                                                                   chain of bamboo sector has an excellent potential in
1
Department of Architecture and Design, Lovely Professional         poverty alleviation. Indian bamboo industry is on
University, Punjab, India
E-mail:priyankas.archi@gmail.com
                                                                   back foot because of legislative barriers, inefficient
                                                                   government polices non-promotion and awareness of
                                                                   the bamboo product. There is less than 1% of pure
Published online 3 May 2021                                        Bamboo breaks of total forest area, whereas dense
Social, Environmental and Economic Impact of Promoting Bamboo Furniture Industry in India
28                                         Journal of Bamboo & Rattan

bamboo occurrence is 5% and regenerating bamboo                   supply of wood, many furniture manufactures are
crop is 2%. The development of a bamboo-based                     looking forward to designing environment friendly
sector has been facing many challenges because of                 furniture. Bamboo is an ideal solution which can
irregular and scant supply of bamboo and accept-                  cater to the need of creating a sustainable bio based
ability of bamboo for industrial, constructional                  products and furniture.
and furniture trade. There are total 1575 species                 The paper attempts to answer the following
of bamboo in the world (Suhaily et al., 2019),                    questions;
whereas India has wide varities of species like
Bambusa balcooa, B.bambos, B.nutans, B.pallidas,                  (a) What is the status of bamboo furniture in
B.polymorpha, B.tundla, B.vulgaris, Dendrocalamus                     India in the context of availability and social/
Brandisii, D.gigantentus, D.giganteus, D.hamiltonii,                  consumer acceptance?
D. strictus etc. More than 58 species of 10 genera are            (b) What is the potential of bamboo furniture in the
found in the northeastern region itself (APN Asia                     future, considering the stress non-renewable
pacific network for global change, 2017) Bambusa                      material?
balcooa, B.bambos, B.nutans, B.polymorpha are
some of the Indian species which are ideally used                 (c) What regulatory reforms does the government
for construction and furniture purpose. Whereas,                      need to encourage and promote bamboo as a
Mosobamboo (Phyllostachys edulis), Guadua                             sustainable material for furniture and interior?
(Guadua angustifolia), Dendrocalamus giganteus
                                                                  (d) What are the socio-economic impacts of
are the (Marsh et al., 2007) other giant bamboo
                                                                      promoting bamboo as a sustainable product
species that are been for various constructional
                                                                      on the livelihood of bamboo cultivators, rural
working world wide (Escamilla et al., 2014).
                                                                      artisans and sellers?
The gradual improvement in the economic
                                                                  (e) What are the present challenges facing bamboo
condition and life style of people has drastically
                                                                      product markets in India and what role can
increased the demand of furniture in India and
                                                                      architects and interior designers play to over-
evolution of furniture industry. The furniture
                                                                      come them?
industry is the biggest wood processing sector who
is serving to the necessities all the human sectors               This paper tries to assess the potential of bamboo
(Dongel et al., 2009). Due to depletion of natural                furniture industry and its economic impact based
resource (timber), to meet the chain of demand and                on research and market survey. It also analyses the
                                                                  gaps in the promotion of bamboo furniture industry
                                                                  in India and the legislative norms required to be
                                                                  framed by the government for the industrialization of
                                                                  bamboo market.

                                                                  Available Bamboo Resources In India

                                                                  The most accurate, assessed resource to analyse
                                                                  the status of bamboo in various sub states are the
                                                                  'India State of Forest Report' (IFSR) by Forest
                                                                  Survey of India. This report also documents the
                                                                  total availability of Bamboo resources in India.
                                                                  As per the FSI report, India is covering 16.0
                                                                  million hectare of total bamboo area, which
                                                                  includes total 136 species (125 indigenous and
                                                                  11 exotic) from 23 genera, and in the North-
                                                                  eastern region of semi- green and deciduous
                                                                  forest bamboo is found more abundantly. These
                              [Source: National bamboo Mission]
                                                                  north-eastern states contribute majorly up to
       Fig 1. Bamboo growing states in India
Social, Environmental and Economic Impact of Promoting Bamboo Furniture Industry in India
Journal of Bamboo & Rattan                                             29

50% to the bamboo resources of the country.                            The Bamboo and Bamboo based furniture Industry
As bamboo is not common in urban area, the                             Acceptance
data has been collected from the rural area of all
                                                                       Bamboo has been one of the excellent materials
the states for forming national level estimates.
                                                                       for furniture production because of its superior
According to available data, total number of culms
                                                                       mechanical properties, ease in workability and
estimated is 39454 million, which shows the total
                                                                       availability. Its unique colour, texture and tie
increase of 11351 million in comparison to
                                                                       on its outer skin give a unique identity to the
previous data by (State forest report, 2017) and
                                                                       produced design. As per Suhaily et al., 2019,
the total percentage of Green Sound, dry sound
                                                                       quality of some bamboo based bio composites
and decayed culms bamboo is 74.41%, 17.14%
                                                                       (Oil Palm Trunk Veneer Hybrid Bio composites),
and 8.45% respectively.
                                                                       medium density fibreboard, ply board and veneer
Considering at the national level the estimated                        board are more resistant to damage than tradi-
green weight of bamboo culms is 278 million                            tional hard wood. Therefore these material can
tonnes in which green sound bamboo are 65%                             be used as an alternative to traditional timber for
and dry sound bamboo is 35% accounted from                             furniture applications .These material are been
earlier data (Ministry of Environment, Forest and                      globally used for various furniture applica-
Climate, Change Government of India, 2019). It                         tion. But in India the Bamboo furniture industry
shows increase of 88 million tonnes. Analysing                         is been constrained to small scale cottage
the state wise data, Madhya Pradesh has maximum                        industries, as there is a gap between the proper
bamboo area (2.0 million hectare) followed by                          processing knowledge of bamboo and its aware-
Maharashtra (1.54 million hectare), Arunachal                          ness among the users. It has been also found that
Pradesh (1.49 million hectare) and Orissa (1.18                        processed bamboo product has better mechan-
million hectare). Comparing the data from the                          ical proprieties and durability as compared to the
earlier assessment done by (State forest report,                       traditional timber. In India, only 15.4% bamboo
2017) shows an total increase of 0.32 million                          resources lie in the private land and rest 84.6%
hectare of total bamboo bearing area of the                            are unavailable for the industrial purpose (FAO,
country. Madhya Pradesh has highest increase                           2005). As shown in fig. 3, Indian bamboo market
of (0.27 million hectare) whereas Nagaland and                         cover wide range of bamboo based products and
Orissa had shown a uncertain decrease of (0.17                         large percentage of bamboo harvesting is being
million hectare and 0.06 million hectare respec-                       consumed for supplying raw material to pulp
tively). As per the bamboo density of different                        and paper industry and other major part is being
states, pure bamboo brakes is found in less than                       used in housing and for the local consumption
1% of area, whereas dense bamboo area is 4% and                        of cultivators. Furniture industry consumes just
scattered bamboo area is 14% respectively. These                       1% share because non-acceptance of bamboo as
data indicates that with wide varieties of bamboo,                     a furniture resources and huge gap in the supply
India is the second largest bamboo resources                           and demand chain.
country. But in spite of growing the stock within
its territories, India is a net importer of bamboo                     The Supply Chain of Bamboo Furniture
and its by-products.
                                                                       Bamboo is capable of thriving in an extreme
                                                                       range of climatic condition and edaphic con-
                                                                       dition and there is nearly 1,500 documented
                                                                       variety of applications (Khan, et al., 2007).
                                                                       In India, the demand of bamboo for various
                                                                       purposes is estimated at 26.69 million tonnes
                                                                       whereas the supply is only 13.47 million tonnes
                                                                       i.e. only half of the total demand. The indus-
                 [Source: Ministry of Environment and Forests, 2017]   tries like pulp and paper, construction, cottage
         Fig 2. Bamboo Bearing States (%)
Social, Environmental and Economic Impact of Promoting Bamboo Furniture Industry in India
30                                       Journal of Bamboo & Rattan

                        Uses                                             Consumption %
                       Pulp                                                       35%
                      Housing                                                     20%
                  Non - residential                                               5%
                     Rural uses                                                  20%
                Fuel(non - industrial)                                           8.5%
             Packing,including basket                                             5%
                      furniture                                                   1%
          Others including ladders,mats etc                                       3%
                        Total                                                    100%
                                                                                            [Source: Kumar and Tanya, 2015]
                                         Fig 3. Bamboo Consumption (%)

industry and handloom, food, fuel, fodder and            in agriculture and furniture sector as shown in
medicine annually consume about 13.4 mil-                fig. 4 and plan their working accordingly.
lion tonnes of bamboo amounting to Rs. 2042
crores. Demand of bamboo for industrial use              Harvesting is manual process, which nearly take
are met from state owned forests, while for              8-10 days for harvesting one tonne bamboo. An
non-industrial purpose it comes from private             average of 6 million tonne bamboo is harvested
as well as state owned resources. The extent of          for commercial use which means 60 million har-
commercial forestry is low and very few culti-           vesting days are been occupied for commercial
vators are interested in cultivation of bamboo.          harvesting (Chikkaranga, 2011). The cultivated
For the adequate working, supply chain of                bamboo is supplied to the middleman or bamboo
bamboo products formulated with various sub              collector for sorting as per the grades .The small
structures until it reaches finally to the consum-       sample is used for the aggregate grade check
ers. There is an considerable variations in the          of the hundreds of sample. After grading, the
length of the supply chain followed in India.            bamboo supplied to the local traders for basic
                                                         processing. The local traders supply this variable
                                                         quality bamboo to manufacturer on 400% more
The supply chain usually follows the cultivators         price than what is been paid to the cultivator.
who is responsible for the entire process until          The bamboo, which received is generally of raw
bamboo is harvested, this process is executed            and semi clean state, which needs chemical treat-
by rural and the tribal sector which includes            ment .This process lead to 50% of the wastage
cleaning, intertwining of the branches and               till it is finally been traded to the wholesaler
smoothing their nodes. The bamboo workers                from whom individual government and private
divide their working by analysing the demand             furniture retailers procure it as per their demand.

                                                                          [Source: Foundation of MSME Clusters (FMC), 2019]
                           Fig 4. Seasonality working Chart of bamboo workers
Journal of Bamboo & Rattan                                      31

                                                                                       (Transportation
                                                                                       of raw bamboo
                                                                                       and semi
                                                                                       finished bamboo
                                                                                       furniture)

                                       Fig 5. Bamboo Supply Chain

The supply chain of any product is dependent on       bamboo was classified under the wood product
the distributors and retailers who channelize the     in GLOBAL TRADE STATISTICS. Analysing
product to the customers. Due to large number         the import data available from INBAAR on
of intermediaries, the supply chain in India, is      individual countries trade value we can see that
much more fragmented and makes the extent of          there is rapid increase of bamboo imports in India
commercial furniture industry low. Industries         shown in fig. 6, which depicts gaps in bamboo
willing to use bamboo for their industrial con-       harvesting, its procurement and limitation in the
sumption face ineffective cost because of large       supply.
chain of intermediates shown in fig. 5 this lead to
increase in prices and decrease in demand. The        Bamboo furniture in India is labour intensive,
ineffective demand affects the share of worker        with lack of skilled labour to meet the demand.
and artisans, which obstruct them from getting        The local bamboo markets are underdeveloped
involved in the production of bamboo furniture.       and charge a huge freight cost from production
                                                      hubs to the market place and plays a contrib-
The Value Chain of Bamboo Furniture in Furniture
Industry
                                                      uting factor, in affecting the value chain.
                                                      Indian consumer's have lack of knowledge and
Value chain is an important factor to analyse         awareness in term of bamboo tensile strength and
flow of product and these are dependent on the        comes with the perception that bamboo furniture
relationship between each milestone level. In         is less strong and durable than timber, which is
the value chain process, the nodes at each level      leading to inclination towards the commercial
cordially aimed to share the investments, risk,       wood furniture. The lack of awareness amongst
resources and gains. India produces extensive         the consumers and end-users lead to low demand.
quality of bamboo product every year although         Due to this reason, most of the spremium
the data is inadequate and scant as until recently,   retail brands does not stock or display bamboo
32                                          Journal of Bamboo & Rattan

                                                                 the future generation to meet the future needs”.
                                                                 Bamboo is one material that totally fits to the
                                                                 definition of sustainability given by Brundland
                                                                 commission. Bamboo has shown a positive
                                                                 impact on environment than any other furniture
                                                                 material.

                                                                 Sustainability in harvesting is achieved by
                                                                 cutting 20% of the mature stem, which soon can
                                                                 be replaced by the young shoots (Minae, 1989).
                   [Source: Inbar COMTRADE data (Baksy, 2013)]
                                                                 Indian harvesting in done in four phase and
          Fig 6. Bamboo Import Analysis
                                                                 unlike timber, bamboo can be harvested every 2-
                                                                 3 years after initial planting and after that it can
furniture. Low market popularity brings less                     be harvested yearly as the roots are unharmed.
flowing buyers and makes the bamboo manufac-                     Bamboo is also suitable for afforestation as it
turer to sell their product on online portals. Due               has a very fast growth rate (Mohamed, 2003), so it
to lack of branding value and inefficient internet               can also be planted for soil conservation, refor-
friendly user’s bamboo furniture is been ignored.                estation and can be interplant with other crops
Many segments needed to introduce to build a                     (National Bamboo Mission, 2011).
direct link with manufacturer and consumers.
New facility centres, removal of aggregator                      Land Restoration and Biodiversity
and international promotional fairs will induce
                                                  Bamboo is the fastest growing natural resources
the participation of more foreign customers
                                                  with unsurpassed rate of biomass generation. On
and industries, which can lead to a well-de-
                                                  the ecological front bamboo absorbs more water
fined model for bamboo product trading. The
                                                  than any plant, thereby help in maintaining soil
bamboo industry has many unfilled gaps in the
                                                  stability. The strong roots system makes bamboo
value chain affect the development of bamboo
                                                  appropriate for degraded landscape. As per
furniture industry and its economic growth in
                                                  (Inbar, 2019) single bamboo plant can bind 6m
Indian furniture market.
                                                  cube of soil, by encouraging bamboo cultivation
Environmental Aspects on Promoting Bamboo on waste land and river banks helps in reducing
Furniture Industry                                soil erosions and deforestation. Bamboo culti-
                                                  vation mitigates the fertility of available soil
In the recent times many environmental problems and improves the quality of surrounding envi-
are been experienced globally which indicates ronment. It also provide shelter and dwelling
that the current patterns of development is not habitat to lots of primates.
sustainable (Akwada et al., 2016). To access
the environmental aspects Life Cycle Analysis Bamboo is non-wood forest product and a viable
(LCA) method is used. This is a leading tool for substitute for wood. Switching to the bamboo
assessing the impact that product and services as a substitute to the wood helps in saving rain-
have on the environment. There are very few forests and shall give 30% increase in biomass
LCA based studies on bamboo materials in India. resources in comparison to tree which provide
Instead of the LCA impact categories, this review 2 to 5%. As bamboo can be harvested after 2-3
will be focusing on the following environmental years than other soft wood which takes 10-20
aspects of bamboo-based furniture material.       years, using bamboo can offer a better substitute
                                                  for Land and biodiversity conservation.
Sustainability
                                                  Carbon Sequestration
The United Nation Brundland commission states
that sustainability means, “Meeting the needs of Bamboo plantation plays a major role in
the present without comprising the ability of “Carbon Trading” method which is also known
Journal of Bamboo & Rattan                                       33

as “Cap and Trade”. This is a method developed       Developing bamboo furniture industry locally
to reduce the carbon emission, which leads to        can skill the local people and can support them
global warming. As per Environmental Bamboo          in income generations. As Indian village work-
Foundation (2001), bamboo growth habits allow        force is traditionally male dominated, Bamboo
high rate of production of oxygen than equiva-       industry provide the opportunity to set up small-
lent stand of trees. Bamboo growth holds signif-     scale household businesses which can generate
icant implication for reduction of atmospheric       the employment opportunity for women also.
carbon dioxide. It release 35% more oxygen
than any other plant (Akwada et al., 2016). The      Skill Development
carbon storage and sequestration rate of bamboo
is 30-120 mg per hectare and 6-13 mg per hectare     Bamboo processing is a technical activity, which
per year respectively (Manandhar, 2019).With         requires technical proficiency. While Indian arti-
the immense storage properties, it does not          sans are naturally trained, their skills are insuf-
release the carbon content stored in it even after   ficient to allow them to cope with the industrial
it is being used in making furniture and other by-   requirement. Establishing semi-automated
products till its end life. Although bamboo lasts    learning facility centres in local bamboo area
only for 3-4 years in it natural form, chemical      will encourage the rural community to learn new
processing bamboo to protect it from climatic        furniture technologies and get them aware of the
effects and invasion of wood eating insects can      new market trends. Training and educating the
make the bamboo last for 20-30 years. Increase       local bamboo workers will boost the productivity
in bamboo production and more utilization in         and will give better foreign exchange oppor-
furniture based products there will be increase      tunities in the form of capital and machinery.
carbon sequestration as bamboo is a sink for         Focused programme on bamboo production and
carbon than source (Seethalakshmi et al., 2009).     uses will indulge cultivators for more bamboo
                                                     production and will give them better adaptability
Social Aspects of Bamboo Furniture Industry
                                                     towards processing and harvesting techniques
                                                     (Manandhar, 2019).
Bamboo always been considered as part of rural
livelihood and “poor man timber” because of          Shifting of Industries to Rural Sector
its readily availability and affordability. The
                                                     Insufficient contact between bamboo workers
promotion of bamboo and bamboo-based indus-
                                                     and manufacturer lead to underdevelopment in
tries is not only helping in removing poverty in
                                                     bamboo sector. Market mechanism and indus-
India but also increasing the social life standard
                                                     trialization in bamboo sector will indulge the
of the peoples, by giving them more working
                                                     interest of many furniture industries to shift to
opportunities.
                                                     the rural sector. Developing bamboo processing
                                                     and manufacturing unit locally will establish
Income Generation Opportunity
                                                     better linkage between small domestic units and
Bamboo is considered as natural vehicle for the      large industrial production hubs. This will give
development of rural sector because of their         better potential development to the industry.
adequate access and availability. It is mostly
found in poor tribal area and known as “poor         Shifting of bamboo furniture industry to rural
man crop”. Due to lack in knowledge regarding        sector will eliminate the burden of extra trans-
the concepts of value addition products produc-      portation cost on traders which add on to the
tion and development the industry is not widely      cost of product leading to overall increase in
accepted in India. Bamboo furniture industry is      the cost of finished bamboo products. This well
highly labour oriented and can create huge jobs      help to keep the cost of finished products lower
opportunities. It is estimated that bamboo has       and give more profit to both manufacturer and
potential to generate 600 million jobs annually.     artisans.
34                                    Journal of Bamboo & Rattan

Disaster Resilience and Economical Material            million new jobs as estimated in Tenth plan with
                                                       an investment of 2600 crore. This can enable
Bamboo had shown a positive impact on areas
                                                       about 5 million families of bamboo artisans
affected by natural disasters, in these areas
                                                       and workers to cross the poverty line (National
bamboo came up as an rapid and economical
                                                       Bamboo Mission, 2011).
constructional materials (Manandhar, 2019).
Bamboo is a locally available timber substitute        Study has shown that the community develop-
found in almost all parts of India. Due to easy        ment projects by the industries and legislative
availability, it is very much economical for poor      government policy can improvise the stability
and rural class to satisfy their needs of essentials   in bamboo industry. Economic development
in form of tables, chairs, beds, school furniture      is a most important pre-cursor for social and
etc.                                                   economic development (Jamatia, 2014).
                                                       Commercializing of bamboo trade can promoted
The study has shown that there is no propertied
                                                       by international market and domestic market
difference in bamboo panels and wood bamboo
                                                       linkage and with various displays and awareness
composite, bamboo can be used as furniture
                                                       platforms. Various national and international
material as substitute of wood in disaster prone
                                                       events increase visibility among the foreign
area. Popularity received by bamboo in different
                                                       client and can create wide spread dominance on
countries like Indonesia as an earth quake
                                                       the foreign market.
resistant building material is been diminished
because of devastation cause by the fire. Study        Role of Furniture Hubs (IKEA) in promotion of
done on the Bahareque system of Colombia               Bamboo furniture in India and Asia
showed by combining with material like cement
for plaster and improvising design, it is effective    As per the World Bank organised furniture
earth quake resistant materials and also added         industry of India is expected to show growth
in Colombian Code of Earthquake Resistant              of 20% and projected to cross more $32 billion
construction (Seba, 2001). Many countries have         2020 and the luxury furniture market is expected
considered Bamboo as an reliable resource for          to garner $27.01 billion. The increasing orga-
poor and disaster prone areas but in India the         nized retail establishments in the country along
tensile strength and Durability of bamboo and          with the surging demand for branded products
its furniture is facing lags and not been firmly       and rising income levels has led to many brands
accepted.                                              foraying into the furniture market (Goel et al.,
                                                       2018). As a result, more number of companies
Economical Aspects of Bamboo                           in the furniture space such as IKEA one major
                                                       giant in the furniture sector globally making
The economics assessment has pointed to many           inroads into the India furniture market. It is the
unexplored benefits about bamboo industries.           world’s largest furniture retailer with more than
In India Bamboo industries and furniture sector        301 stores and 30 franchised units. In China and
provides lots of income generation and employ-         Russia they are working on synthetic material,
ment to the rural sector. Around 8.6 million           while in India they are looking to expand in
people are dependent on bamboo industries but          bamboo and natural fibre such as waste grass.
this resource based industry remain underuti-
lized as it has potential of generating 516 million    IKEA is looking to source bamboo and other
man days of work every year. Although bamboo           sustainable indigenous wood species from the
is a locally available material but the biggest        India for its global operations, has recently
hurdle in the expansion of the bamboo market           collaborated with a bamboo grower in
domestically and globally is the lack of designs       Bangalore, and is looking at roping in at least
and fewer designers, architects showing interest,      a dozen suppliers from primarily North-Eastern
leading to less option for customers. Activities       states. The firm is in talks with a few state
related to bamboo and its products can create 8.6      governments to incentivise bamboo cultivation
Journal of Bamboo & Rattan                                      35

and supply. It has already identified dozen          with less processing cost. Many private and
odd suppliers for bamboo from States such as         government sector are also actively coming
Arunachal Pradesh, Assam, Madhya Pradesh             to promote this industry which turning up the
and Karnataka. Currently, most of its bamboo         Bamboo industry a income generator. A product
wood requirements being met from China,              or industry uses its strength to take advantages
Vietnam and Indonesia. Furniture products made       and opportunity to rise. With the increasing
out bamboo currently account for less than one       number of environmentally conscious customers
percent of IKEA’s global sale. Whereas, it will      in India, bamboo furniture has a huge market
be generating employment for more than 3,000         potential in India. Bamboo furniture also has a
workers in the supply chain (farmers, aggrega-       ready market in foreign countries which may be
tors, factory workers, artisans, logistics, Modern   tapped to generate foreign exchange.
Woodwork).
                                                     The bamboo furniture industry have some weak-
                                                     ness and threats as well which need a proper
Strength, Weakness, Opportunity and Threats
                                                     planned strategies to overcome .The workers
analysis of Bamboo Furniture Industry
                                                     involve to bamboo furniture industry are not
There is no such thing as perfect resources. Each    aware of its economic value. There are inade-
resource including bamboo, has its own specific      quate promotional and preservation measures,
strengths, weaknesses, opportunities and risks       which leads to the production of poor quality of
whose analysis help in proper planning so that       handicrafts and furniture. Bamboo industry also
the required objectives may be achieved.             has a weak resource base, which make indus-
                                                     trial production difficult. Additionally, cheap
Analysing the strength of bamboo furniture           timber alternatives like plastic and rubber wood
industry, it is one of the low capital investment    is gaining customer acceptance very fast. The
industry, producing more durable products            grass root artisans are often not well trained and
36                                      Journal of Bamboo & Rattan

in the absence of any design interventions, they         sector or by making the policy like mandatory
produce furniture, which are not in-line with end        use of 25% of bamboo furniture as imposed in
user expectation.                                        Philippines can create awareness domestically
                                                         among the people and can stimulate demand.
Conclusion
                                                         Designing a national level curriculum in bamboo
The study analysed that India has one of the most        application, engineering and design; organising
extensive bamboo resource in the world, but the          workshops; encouraging, inviting and funding
resource is not being well tapped. Hence, the            local craftsmen in research projects of bamboo
bamboo furniture industry is currently unable to         shall stimulate interest in the minds of students
expand at the expected rate. Studying the current        regarding bamboo. Regular survey of the grass
bamboo furniture market, it is observed that there       root artisans, bamboo cultivators and traders is
are various challenges at each node of the value         needed to evaluate their needs, difficulties and
chain.                                                   usage patterns so that suitable facilitating poli-
                                                         cies or programmes may be rolled out. These are
The Indian government had recently promulgated           some of the major amendments needed for better
an ordinance removing bamboo from the definition         commercialization of bamboo furniture. Many
of tree. The Lok Sabha passed the Indian Forest          research institutes in India have been dedicatedly
(Amendment) Bill, 2017 that would bring bamboo           working on bamboo furniture research and recom-
outside the definition of tree. This would not only      mendation measure, but lab to land transfer is still
help increasing the income of farmers, but will also     low.
generate employment in big number in remote and
tribal areas.                                            Establishing online portals for bamboo furni-
                                                         ture sale like Feelbambu.com etc and promoting
The bamboo furniture industry needs a lot of             bamboo furniture’s through e-commerce portals
impactful changes in the social awareness amongst        through advertisements nationally and internation-
the end-users regarding its stability, flexibility and   ally can also be helpful to develop a direct contact
strength as the general conception associated with       between the buyer and the manufacturer.
bamboo furniture are “cheap”, “non-durable” and
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