Social Commitment Area Strategy FY2020/2022 - Jun 2020
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Social Commitment Area Strategy FY2020/2022 Jun 2020
2
Social Commitment Area
Nowadays the commitment with the society and the environment is more and more important, in Siemens Gamesa, we want to reinforce it with the
creation of a specialized area: Social Commitment
Our mission: “To actively reduce poverty in our communities, fight climate change and push technological education to the future needs, all aligned with
the UN's SDGs”
Why: How:
▪ Long-term stability & trust on our social commitment The area of Social Commitment will be digital, being a pioneer in
▪ Employees' pride of belonging & motivation our sector. Our digital platform will allow us to connect with
▪ Analysts & investors demand better ESG* volunteers, collaborators, students and general public (e-learning,
▪ Separation of social action from the business and day-to-day volunteers portal, collaborators portal, events…)
operations of the company
▪ Engagement with stakeholders
▪ Strategy that bundle’s all social activity
Objectives:
➢ Social Action: because we need to be part of the communities
➢ Technological Education: push the talent we’ll need in the future
➢ Strong Volunteering activity
➢ Bundle, co-ordinate and enhance all the social activity
performed locally
* ESG: Environmental, Social, and Governance
3
Social Action FY20
Action Impact / Scope Partners
1. 3rd SGRE Impact ✓ Bringing positive change to communities in which we operate, in alignment with
the UN´s Sustainable Development Goals Local partnerships proposed
Project Covid 19
✓ Help society in the short-medium term to fight the COVID 19 effects, especially by the employees
Special Edition
poverty
✓ Matching employee donations to International Red Cross
2. Humanitarian Aid ✓ Global in kind donation of sanitary and medical equipment EU, Red Cross, PPE suppliers,
COVID 19 ✓ Bringing relief to vulnerable communities hospitals, NGOs
✓ Other risks and disasters
3. Bundling of ✓ Align all social action with SC strategy and enhance their visibility
Local partnerships
regional SGRE social ✓ Engage in communities in which we operate in accordance with business needs
action initiatives
✓ Decrease CO2 footprint
✓ Each mature tree sequesters 22 kgs. of CO2 annually
4. Climate change
10,500 CO2 released if you drove 26
fight through
Reforestation and 15 locations
= times around Earth Local/global partnerships
with specialized NGOs/
Coastal Clean ups ✓ Ocean pollution is a threat to biodiversity organizations in environmental
✓ Over 3 billion people depend on the ocean for sustenance protection
Postponed 15 events 3 tons of
until FY21 15 locations = waste picked up
4
Social Action FY21
Action Impact / Scope Partners
✓ Bringing positive change to communities in which we operate, in
Local partnerships proposed by
1. 4th SGRE Impact Project alignment with the UN´s Sustainable Development Goals
employees
✓ Decrease CO2 footprint Local partnerships: One Tree
✓ Each mature tree sequesters 22 kgs. of CO2 annually Planted, Fundación Lurgaia, Unión
2. Global reforestation internacional para la conservación
10,500 CO2 released if you drove 26
volunteering
15 locations
= times around Earth
de la naturaleza (UICN), Red Cross,
ACNUR
✓ River, beach, coastal pollution is a threat to biodiversity Local partnerships:
3. Global coastal clean- ✓ Over 3 billion people depend on seas for sustenance
Fundación Ecomar, Sea Sheperd,
ups volunteering 15 events 3 tons of
15 locations
= waste picked up
RETHINK
4. Bundling of regional SGRE ✓ Align all social action with SC strategy and enhance their visibility Local partnerships
✓ Engage in communities in which we operate in accordance with
social action initiatives business needs
✓ Addressing the needs of populations at risk due to natural disasters or NGOs
5. Humanitarian Aid
crises
6. Agreements with ✓ To harness established project Customers, suppliers and other
stakeholders ✓ Enhance the impact of our projects companies…5
Social Action FY22
Action Impact / Scope Partners
✓ Bringing positive change to communities in which we operate, in Local partnerships proposed by the
1. 5th SGRE Impact Project alignment with the UN´s Sustainable Development Goals employees
✓ Decrease CO2 footprint Local/Global partnerships: One Tree
✓ Each mature tree sequesters 22 kgs. of CO2 annually Planted, Fundación Lurgaia, Unión
2. Global reforestation internacional para la conservación de la
10,500* CO2 released if you drove 26
volunteering
15 locations
= times around Earth
naturaleza (UICN), Red Cross, ACNUR
✓ River, beach, coastal pollution is a threat to biodiversity Local/Global partnerships:
3. Global coastal clean- ✓ Over 3 billion people depend on the ocean for sustenance
Fundación Ecomar, Sea Sheperd,
ups volunteering 15 events* 3 tons of
15 locations = waste picked up
RETHINK
4. Bundling of regional SGRE ✓ Align all social action with SC strategy and enhance their visibility Local partnerships
social action initiatives ✓ Engage in communities in which we operate in accordance with
business needs
✓ Addressing the needs of populations at risk in the event of natural
5. Humanitarian Aid NGOs
disasters or humanitarian crises
Customers, suppliers and other
6. Agreements with ✓ To harness established project
companies…
stakeholders ✓ Enhance the impact of our projects
* Our goal is to increase the scope depending on the budget6
Technological Education FY20 Pilot year
Action Impact / Scope Partners
✓ Platform to manage all education activities (starting Q1 FY21) Tender ongoing – Mid May
1. Digital Talent Factory
E-learning and gamification to ✓ Siemens Gamesa Minecraft Education Edition to solve STEM challenges through
motivate students in STEM Tender ongoing – End May
renewable energies (to start in October)
✓ TECHMI (SPAIN) nationwide STEM Olympiads Age: 12-16 Impact: 400 schools
Starting in Sep 2020 Approved
✓ Lego Robotix (SPAIN) for robotics and coding Age: 8-18 Impact: 240 students Real Academia de Ingenieria
2. Academic Agreements Starting Sep 2020 Pending approval STEMx
Broaden the network of skills and ✓ Empresa+Universidad - 4GUNE (SPAIN) PBL program In progress Impact: TBD Basque government/4Gune
promote inclusiveness Starting Sep 2020 Cluster
✓ Universidad Politécnica de Madrid (SPAIN) Annual award Approved Pending date UPM
✓ Mujer e Ingeniería (SPAIN) Empowering women through mentoring Approved
Starting Dec 2020
National engineering
3. Ideas Lab ✓ Observatorio de la Ingeniería: a 2-year outlook on state of engineering in Spain associations
Think tank and influential voice for a ✓ Hackathon 2020: 2 day event to design a videogame in STEM Sep 2020 Real Academia de Ingenieria
quality education in STEM ✓ Women and Engineering: Periodic event on best practices in managing gender UPM, UPV, UPC
diversity U-TAD
Spanish Startsup7
Technological Education FY21
Action Impact / Scope Partners
✓ SGRE Minecraft Education Edition (1 month)
1. Digital Talent Factory ✓ Online content + mini video games where players learn STEM concepts, and
E-learning and gamification to motivate programming Crowtec
students in STEM ✓ Collaboration for content with Wind University and network of universities for open
access to courses, online events and forums
✓ TECHMI (SPAIN) nationwide STEM Olympiads Age: 12-16 Impact: TBD
Real Academia de Ingenieria
✓ Lego Robotix Expand the program to other countries such as Germany, Denmark,
STEMx
2. Academic Agreements USA, UK, Morocco and/or Mexico
Basque government/4Gune
Broaden the network of skills and ✓ Empresa+Universidad- 4GUNE (SPAIN) Project-based learning program
Cluster
promote inclusiveness ✓ Universidad Politécnica de Madrid (SPAIN) Annual award
UPM
✓ Mujer e Ingeniería (SPAIN) To empower young women through mentoring
Femtec
✓ Aalborg University (DENMARK): PBL 2-year program Under study
Aalborg University
✓ FEMTEC (GERMANY) For women leadership To present candidacy in Sep 2020
National engineering
✓ Observatorio de la Ingeniería: a 2-year outlook on state of engineering in Spain
associations, RAI, UPM, UPV,
3. Ideas Lab ✓ Hackathon 2021 online on sustainability and materials
UPC, U-TAD, Spanish Startsup
Think tank and influential voice for a ✓ Collaboration with foundations and entities focused on STEM education
F. Telefonica, F. Cotec, F. Caixa, F.
quality education in STEM ✓ Create a working group for debate with actors involved in education such as parents
Giner de los Rios…
association and education institutions
PTAs8
Technological Education FY22
Action Impact / Scope Partners
✓ SGRE Minecraft Education Edition Updated Version
1. Digital Talent Factory ✓ Online content + mini video games where players learn STEM concepts, and
E-learning and gamification to motivate programming
students in STEM Tender pending
✓ Updates and new features, missions, and challenges
✓ Courses and online events developed by universities from SGRE´s network and
alliances
✓ Lego Robotix: create a SGRE TEAM to participate in the international First Lego STEMx and other Lego Robotix
League competition partners
2. Academic Agreements ✓ New opportunities on Hands-on programs and academic agreements in other Basque government/4Gune
Broaden the network of skills and
countries (UK, USA, France, Morocco…) Cluster
promote inclusiveness
✓ Universidad Politécnica de Madrid (SPAIN) Annual award UPM
✓ Aalborg University (DENMARK): PBL 2-year program Femtec
✓ FEMTEC (GERMANY) For women leadership Aalborg University
3. Ideas Lab ✓ Hackathon 2022 TBD
Think tank and influential voice for ✓ Working group: expand geographic scope for a better education in collaboration TBD
a quality education in STEM with foundations and entities
✓ Organize events9
Social Commitment Covid-19 Framework
The company is going to donate 3,6M€ to four big
projects
3. Impact Project “Covid19 Special
Edition” 500k€
1.Matching donations through Red Cross 55 projects received, 16 have been
(up to 1M€ SGRE + 1M€ employees) selected and communicated
Donations up to 31st May: 36,423€
Campaign re-launched including video 30th April
Deadline to donate 31st May
4. “Teaching Future”
STEM Video campaign launched
2. 1M€ of in kind donations to Hospitals internally and to be shared
and communities (1.05M€): externally on SoMe on 15th June
▪ Spain (Madrid and Bilbao) Teaser video launched 27th April
▪ USA (Fourt Madison, Hutchinson and
Orlando)
▪ UK (Hull and Newcastle)
Additional Local Actions
▪ France (Le Havre)
▪ Local monetary donations in China,
▪ China (Wuhan) South Korea, Ireland, UK, Morocco,
▪ Brazil Jordan and Mexico (32k€)
▪ India ▪ Local in kind donations in Croatia,
▪ Egypt Spain, UK and Morocco (171k€)
▪ Morocco ▪ PCs donation in partnership with
Lenovo
▪ Mexico
▪ Pan-European Hackathon
▪ 61 Tasting box for ICU Navarra10
Social Commitment KPI
KPIs* Levers
• Employee satisfaction and engagement from volunteer
End poverty in all programs (measured by impact surveys)
• Impact Project: projects proposed by employees
• Satisfaction from the institutions and communities
its forms in our • Corporate Volunteering Program
• Economic contributions to local communities (in euros).
communities • Collaboration agreements with International and local NGOs
• Every year the SROI (Social Return of Investment) of the most
relevant initiatives will be measured
• Number of candidates from education programs proposed to HR • SGRE´s employees involvement (mentoring, events…)
• People impacted (awareness initiatives) • Partnership with academic institutions and through teachers´
Promote STEM involvement in our STEM digital programs
• People that have received training (educational initiatives)
education and • Partnership with academic institutions and universities
• Implemented solutions (challenges proposed to university
motivate students students) • Chair sponsorship and funding scholarships
towards them • Every year the SROI (Social Return of Investment) of the most • Participation in events conferences, think tanks events, round
relevant initiatives will be measured. tables, education fairs, periodic fora, etc
Strengthening the • Satisfaction of employee volunteers (to be measured based on
• Reforestation activities in collaboration with NGOs
surveys/questionnaires)
global response to • Corporate Volunteering Program
• CO2 sequester due to planted trees
the threat of • Collaboration agreements with International and local NGOs
• Every year the SROI (Social Return of Investment) of the most
climate change. • Corporate Volunteering Program
relevant initiatives will be measured.11
Main strategy projects timeline FY20
Tender Digital Impact Project Mujer e Techmi
Volunteering Social Aid
Content Covid 19 Ingenieria Sep 2020
Feb 2O20 April 2020
May 2020 May 2020 Sep 2020
Launch of tender for Agreement with RAI In Spain,
Creation of In response to Launch 3rd SGRE
the digital content to empower young nationwide STEM
Volunteering COVID 19 crisis Impact project
women through Olympiads
Committee and COVID 19 edition
mentoring
approval of Age: 12-16
guidelines Impact: 400 schools
FY20
SGRE Minecraft
Creation of First Hackathon with Education Edition
Launch of tender for Sustainability Approval of Social Spanish Startups to based on renewable 4GUNE - Project-based
the digital platform Committee Commitment Policy create a videogame energy learning program
Tender Digital Sustainability Empresa
SC Policy 1st Hackathon SGRE Minecraft
Platform Committee +Universidad
May 2020 Sep 2020 Sep 2020
April 2020 April 2020 Sep 202012
Main strategy projects timeline FY21
Environmental 4th SGRE Impact Observatorio
FemTec New Alliances Techmi
Projects Project Ingenieria
Dec 2020 Feb 2021 Sep 2021
Oct 2O20 Jan 2021 April 2021
Launch of 4th SGRE Publication of the
Reforestation and For women To harness In Spain,
Impact project document with the
coastal clean-up in leadership in established project nationwide STEM
analysis of
15 countries and Germany Enhance the impact Olympiads
engineering in Spain
around 1500 of our projects
volunteers
FY21
In Spain for robotics Expand the program to
and coding Video games where Second Hackathon other countries such as
Annual award for the players learn STEM with Spanish Startups Germany, Denmark,
Age: 8-18 Universidad concepts, and on sustainability and USA, UK, Morocco Agreement for
Impact: 240 students Politecnica de Madrid programming materials and/or Mexico collaboration in PBL
Alborg
Lego Robotix Annual Award Digital Content 2nd Hackathon Lego Robotix
University
Oct 2020 Dec 2020 Jan 2021 March 2021 Sep 2021
Sep 202113
Main strategy projects timeline FY22
Environmental 5th SGRE Impact Hands-on
New Alliances Video Games Techmi
Projects Project Program
Dec 2021 April 2022 Sep 2022
Oct 2O21 Jan 2022 Feb 2022
Launch of 5th SGRE Updates and new
Reforestation and Partnership for New opportunities In Spain,
Impact project features, missions,
coastal clean-up in plastic waste in other countries nationwide STEM
and challenges
15 countries and reduction from the (UK, USA, France, Olympiads
around 1500 ocean Morocco…)
volunteers
FY22
Expand geographic
Courses and online scope for a better
Create a SGRE TEAM events developed by education in
to participate in the Annual award for the Updated version for universities from collaboration with
international First Lego Universidad SGRE Minecraft SGRE´s network and foundations and
League competition Politecnica de Madrid Education Edition 3rd Hackathon alliances entities
Lego Robotix Annual Award Digital Content 3rd Hackathon New Alliances Working Group
Nov 2021 Dec 2021 Jan 2022 March 2022 May 2022 Sep 2022Social Commitment Structure 14
HR Head
Javier Fernandez-
Combarro
Volunteering Comittee Global Head
María Cortina
1FTE
SC Regional Group
Documentation &
Education Social Action
Administration
Rocío Millán Irene Recuero
Susana Suanzes
1 FTE 1 FTE
1FTECommunication Plan
Make Social Commitment area visible through: Once the Foundation is created (plan to develop):
•Internal communication to employees • Promote the Foundation and Siemens Gamesa's strong
commitment to society
•Letter to managers to bundle all social activities
• Make the Foundation grow with more volunteers and
•Intranet article in the land page and Intranet page agreements
•Launch of volunteering/stars programs • Create our own communication tools: website, social
•Social media: networks, presentation, videos and photos, logo and
▪ Yammer post
merchandising
• Message and Q&A Kit
▪ Group of Social Commitment in Yammer
• Defining target audiences and spokespersons
• Position the Foundation with a strategy of:
▪ Press and social networks
▪ Internal communication in SGRE, suppliers and customers
▪ Interactive newsletter for the public of interest
▪ Communication activities and actions on key days
▪ Participation in events, forums, etc...Thank you! Social Commitment Department socialaction@siemensgamesa.com
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