SPONSORSHIP OPPORTUNITIES - Showing young women a better future - Crystal Ball
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c Ry s tA l ball 3RD AUGUST 2019 Dockside, Cockle Bay Wharf Showing young women a better future. SPONSORSHIP OPPORTUNITIES
c Ry s tA l ball 3RD AUGUST 2019 Join us in a Magical Winter Wonderland Saturday 3rd of August 2019, 7pm – Midnight. Tickets Dockside, Cockle Bay Wharf, Wheat Road. $250 Dress: Black Tie Tickets: www.crystalball.org.au Hosted by Jayne Azzopardi, Natalie Bassingthwaighte and Jacinta Tynan. Musical entertainment by Ricki-Lee. Live & Silent Auction and much more!!! 400 influential guests, including private donors and corporate sponsors. C O R P O R AT E TA B L E S Demonstrate your company’s belief that all young women deserve the opportunity to reach their full potential. Corporate tables of 10 can be purchased and will be branded with your company logo. Tables purchased before the 13th July will also be listed on the Big Screen during the night. Tickets available at www.crystalball.org.au Helping to raise much needed funds for the SISTER2sister program, an initiative of Life Changing Experiences Foundation.
Sponsoring the 2019 Life Changing Crystal Ball will provide you with the unique opportunity to build brand awareness and show your company’s support for an important cause. The SISTER2sister program grows Australia’s most marginalised girls into strong, “Only through the generosity of corporate companies independent women capable of taking their place in the world. and volunteers can we continue to provide Unlike other mentoring programs SISTER2sister is an intensive wrap-around service this much needed service to the Australian community.” which combines the support of a dedicated one-on-one ‘Big Sister’ mentor, ongoing Jessica Brown- Founder & CEO counselling, emergency support where needed, after school one-on-one tuition, Life Changing Experiences Foundation monthly educational life-skills workshops, and life changing personal development and career opportunities. The SISTER2sister program sees real results and is truly life changing. Your support of our ball will have a lasting, positive, impact on ‘at risk’ teenage girls and will in-turn have an immeasurable impact on the greater community as these girls flourish. Becoming strong, independent women capable of achieving amazing things. We aim to raise $100,000 to deliver the award winning SISTER2sister program in 2020. $847 Would provide funding to $5,000 Would fund the SISTER2sister $30 Would fund a Self-Defence train a Big Sister Mentor. experience for one girl. Workshop for one girl. $500 Would fund a 3 Day $58 Would fund a Little Sister $60 Would fund a Health & Nutrition Residential Bootcamp. counselling session. Workshop for one girl. Life Changing Experiences Foundation Ltd holds Deductible Gift Recipient (“DGR”) status. ABN 13106098926 www.lifechangingexperiences.org
OUR AUDIENCE Are you looking for an opportunity to become a part of one of the biggest charity events of the year? To have hundreds of sophisticated party goers engage with your brand? CELEBRITY AMBASSADORS* 8% Natalie Jacinta Tracey Sarah Kerri Jayne Nikki 71% Bassingthwaighte Tynan Spicer Wilson Pottharst Azzopardi Gemmell 15% We have an amazing network of inspiring women and men who AUDIENCE DEMOGRAPHICS are passionate about changing the lives of ‘at risk’ teenage girls. Our event has the potential to reach a social media audience 16% 8% of 850k Friends, Followers and Contacts through our 84% network of celebrity ambassadors. 25% 10k+ direct connections, Friends and Followers on social media. 75% 29% 71% 10 celebrity Ambassadors with conservative reach of 845k+. 71% Owned email database of 2,600 contacts. 15% 18-24 25-34 35-44 45-54 55-64 65+ For a more detailed analysis of our audience, download our 2019 LCEF Social Media and Marketing Profile: Google Analytics Nov 2017 - Nov 2018 www.lifechangingexperiences.org/docs/2019_LCEF_Demographic_info.pdf * Not all Celebrity Ambassadors will be attending the Ball or can guarantee social media exposure. 16% 84% Affinity Categories (General Interests) In-Market Segments (Actively Looking)
C Ry s ta l SponSoR $15,000 (EXCLUSIVE) Demonstrate your commitment to young women & showing them a better future with Presenting Partner status for the 2019 Crystal Ball. INCLUDES MEDIA BENEFITS • Exclusive Presenting Partner status to the event e.g. “The 2019 Crystal Ball, • Name and where possible logo on all media releases and appearances related presented by...” to the promotion of the Ball. • 1 branded table of 10 valued at $2,500 (3 course meal and unlimited beverages • One promotional email to the LCEF database post event (distribution via LCEF for 5 hours) in a front row position. due to privacy). • Your logo on photos taken at the Social Playground Photobooth (the #selfie Media coverage our major sponsor received in 2018. generation won’t be able to stop themselves from striking a pose and sharing it • Natalie Bassingthwaighte live interview with Today Extra. with all their friends online). • Full page add in Stellar Magazine with a readership of 623,000 readers across BRANDING RECOGNITION NSW and VIC. • Dominant logo recognition as a major sponsor on the LCEF website with a link to your website. • Posts to instagram by event ambassadors with sponsor mention. • Dominant logo on event website, logo board at entrance to ballroom, event • Exposure across online publications e-marketing, Big Screens, printed menus and table signage on your assigned including: table at the event. • Option to display 1 pull up banner on stage. • Five-minute video opportunity (relating to your company’s involvement including the introduction of any promotional offers directly benefiting Life Changing Experiences Foundation and/or guests of the event). Video footage to be provided by your company. These benefits are indicative. We are happy to tailor this proposal for your benefit. • A special mention of the sponsor promoted via Social Media. Feel free to share your ideas on how we can best promote your brand.
wIN TER diamoNd WonDeRlanD SponSoRs Sponsor $ 5 , 0 0 0 ( M U LT I P L E O P P O R T U N I T I E S ) $7,500 (EXCLUSIVE) INCLUDES • 1 branded table of 10 valued at $2,500 (3 course meal and unlimited beverages for 5 hours) in a prominent position. BRANDING RECOGNITION • Your logo on the logo board at entrance to ballroom. • Logo recognition on Life Changing Experiences Foundation website and link to BENEFITS your website. • Exclusive Naming rights for the Winter Wonderland Cocktail Bar. • Logo recognition on event website and all marketing material including • 1 branded table of 10 valued at $2,500 (3 course meal and unlimited beverages e-marketing, printed menus and all signage before and during the event for 5 hours) in a prominent position. where possible. • Prominent brand exposure at the event. • Logo featured on Big Screens throughout the event. • Logo recognition on the event website, Ball e-marketing and signage before and • Option to display one pull-up banner in the silent auction showcase area. during the event where possible. • Sponsor will also be named via the Life Changing Experiences Foundation • Option to provide branded coasters/napkins or T Shirts/Aprons for the bar staff. Social Media channels. • Emcee reference to the Winter Wonderland Cocktail Bar throughout the night. • Sponsor will also be named via the Life Changing Experiences Foundation Social Media channels. We are also happy to tailor this sponsorship proposal for your benefit so feel free to share your ideas on how we can best promote your brand.
EVENT PRODUCT AUCTION PRIZE SPONSORSHIP D O N AT I O N S We are seeking prestigious brands The 2019 Life Changing Crystal Ball will again to kindly donate high-quality products feature a Live and Silent Auction as a major to help make our Crystal Ball truly life changing. part of the fundraising initiative of the evening. In return, we are able to promote your brand through our vast network of passionate supporters. BRANDING RECOGNITION LIVE AUCTION • Logo recognition on Life Changing Experiences Foundation and event website This category is generally applicable for donated items over $3,000 in value and is as Crystal Ball sponsor and link to your website. limited to approximately five items. Items included will be at the discretion of the foundation based on offered product fit with overall product mix. • Logo featured on Big Screens thanking sponsors during break times. C Scerri Auctions has been engaged to host the live auction. This is one of the • Mention of the donor will also be included via the Life Changing Experiences highlights of the evening and all contributors will be recognised by the Auctioneer Foundation Social Media channels promoting the Crystal Ball. and Emcee during proceedings. OTHER BENEFITS Mention of the donor will also be included via the Life Changing Experiences • Option to donate company products or suitable items to silent or live auction. Foundation Social Media channels promoting the Crystal Ball. SILENT AUCTION This category generally includes items donated under $3,000 in value and selection is at the discretion of the Foundation based on overall product mix. Our last Life Changing Ball offered over 70 donated items for silent auction and proved to be a key success factor for raising funds on the night. This year, we will be maximising our auction audience by using the GalaBid online bidding system. This will allow people not attending the ball to place bids on auction items. Guests will be regularly encouraged by the Emcee to visit the App in break periods to view and place bids throughout the evening. We are also happy to tailor this sponsorship proposal for your benefit Mention of the donor will also be included via the LCEF Social Media channels so feel free to share your ideas on how we can best promote your brand. promoting the Galabid silent auction.
2018 LIFE CHANGING BALL The 2018 Life Changing Mad Hatter’s Ball was a huge success. Together we raised $60,000 which guaranteed the SISTER2sister program was able to run again in 2019. We are looking forward to raising even more in 2019.
TERMS AND CONDITIONS 1. This sponsorship proposal is for the Life Changing Ball 2019 being held in Sydney on 3rd 8. Payments for sponsorship are to be received in full 30 days prior to the event date. August 2019 as a fund-raising initiative of the Life Changing Experiences Foundation Ltd (“LCEF”). All funds raised will be allocated to financially assist the SISTER2sister program. 9. If full payment is not received 30 days prior to the event date the sponsorship will be cancelled and either a substitute or upgraded sponsor will replace the cancelled sponsor. 2. LCEF reserves the right to accept or reject any offer of sponsorship to ensure appropriate A cancellation fee equal to the payment amount will also be charged. relationships are secured and the foundation maintains its integrity. 10. LCEF does not accept responsibility for loss or damage to or arising from any product, 3. In reviewing all applications LCEF will not guarantee exclusivity to any one particular brochure, signage or other promotional material used in conjunction with the company’s sponsor in relation to a specific industry, product offering or similar situation that may be sponsorship including, but not limited to, shipping, storage, bump in and/or bump out. perceived. LCEF encourages competing companies to adopt a friendly support of the charity to raise funds in a community forum to the benefit of all. Requests for exclusivity 11. Representatives of sponsor companies are limited to attending the event where their will only be considered in exceptional circumstances on applications received in writing sponsorship includes tickets as mentioned in this sponsorship proposal. Additional outlining the reasons for the request directly to the foundation or the Life Changing Ball representatives will be allowed to deliver, set up and/or pack up where required, but only organisers. where they have notified the Life Changing Ball organisers and approval has been given. 4. By completing and returning the Financial and/or Product Commitment Form the 12. Products or services donated for Live Auction will only be considered where the item authorised signatory accepts commitment on behalf of the applicant company. All holds a minimum retail value of $3,000. As the live auction is restricted to five items sponsors and donors must complete this form to submit their commitment whether or not these will initially be accepted on a first-in basis, but will ultimately be confirmed at the this commitment is for cash, products or services. discretion of the Life Changing Ball Committee. 5. To ensure benefits of promotion and public relations activities are included sponsorship 13. All remaining items offered for Live Auction that are declined will be offered for Silent applications should be received by 5pm EST on 13th July 2019. For applications Auction at the discretion of LCEF. submitted after this date the benefits included in sponsorship will not be guaranteed. 14. Any Public Relations activities in relation to the sponsorship are to be mutually agreed by LCEF and the Life Changing Ball organisers will endeavour to facilitate the said benefits the authorised representative and Jessica Brown, CEO, LCEF. wherever possible, however no discount will be made to the sponsorship amount. 15. If the sponsor provides materials or trademarks to the foundation, the sponsor agrees 6. For items received by 13th July 2019 a description of the product and special mention that the foundation can use these trademarks and materials for promotional purposes, of the donor will be included on the Ball website to promote your product and support to including but not limited to displaying the trademarks and materials in event materials, LCEF. Following submission of the application the authorised signatory will be contacted proposals and staging areas. to confirm sponsorship benefits and branding requirements. 7. All amounts quoted are exclusive of GST unless otherwise stated and are non-refundable once the order form has been submitted and accepted by the foundation. If GST is payable it will be charged in addition to the amounts quoted.
SPONSORSHIP ENQUIRIES We look forward to exceeding your expectations and helping you promote your service and products to our amazing network of inspiring supporters. Please direct your sponsorship or donation enquiries to: Rose Allsopp Executive Director Life Changing Experiences Foundation rose@lifechangingexperiences.org Tel 02 9211 9129 LCEF SOCIAL CHANNELS Twitter: @LCEF_S2s Facebook: The SISTER2sister program Instagram: SISTER2sister_program LinkedIn: Jessica Brown Life Changing Experiences Foundation Ltd holds Deductible Gift Recipient (“DGR”) status. ABN 13106098926 www.lifechangingexperiences.org
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