Shiseido Travel Retail to celebrate 150th anniversary with Cannes brand showcase

Shiseido Travel Retail to celebrate 150th
anniversary with Cannes brand showcase

Shiseido Group is celebrating a milestone 150th anniversary this year

FRANCE. Shiseido Travel Retail is to mark its 150th anniversary with a strong showcase for its brand portfolio
at TFWA World Exhibition in Cannes (Riviera Village Stand RJ5). The Japanese beauty brand said its Cannes
presence will bring its history and heritage to life.

Shiseido’s space at the event is inspired by its Omotenashi spirit, combining both natural and digital elements.
The stand is constructed with a modular system and can be easily dismantled and stored for future use.

A 150th anniversary wall is a central feature. The wall is a digital showcase that tracks the company’s journey
from 1872 through its major milestones these past 150 years.

This year, Shiseido Travel Retail is bringing 10 brands to the Cannes event: Shiseido, Clé de Peau Beauté, Nars,
and IPSA, as well as fragrance brands Issey Miyake, Narciso Rodriguez, and Serge Lutens. Drunk Elephant and
The Ginza are exhibiting for the first time at the TFWA show, while prestige skincare brand Baum is making its
global travel retail debut.

“Our return to the TFWA World Exhibition & Conference is significant for the business and reinforces our long-
term commitment to global travel retail,” commented Shiseido Travel Retail President & CEO Philippe Lesné.
“In this special anniversary year, we pay homage to our origins and the guiding principles that have
underpinned Shiseido’s progress since our inception.

“We are excited to showcase the essence of Shiseido to the industry, and we look forward to welcoming our
valued partners and stakeholders to celebrate this historic milestone with us and explore new opportunities to
shape the future of travel retail together.”

OUR MISSION —A Journey of Beauty

Shiseido has released a new film to celebrate its 150th anniversary. The film is titled ‘OUR MISSION — A
Journey of Beauty’ and presents Shiseido’s bold vision for the future. The company will launch a follow-up film
series called ‘OUR ACTIONS’ to show different initiatives in innovation, sustainability and diversity &
inclusion.

Since Shiseido’s founding in 1872 as Japan’s first Western-style pharmacy in Ginza, Tokyo, the company has
strived to enrich people’s lives and bring happiness to all through the power of beauty.

This mission, supported by its rich Japanese heritage, cultural values and DNA, remains today and continues to
drive Shiseido’s sustainable growth.

Shiseido Ultimune Power Infusing Eye Concentrate and Eudermine Activating Essence

(Left) The Eudermine Activating Essence and (right) Shiseido Ultimune Power Infusing Eye Concentrate

Flagship brand Shiseido is showcasing a refreshed formula for its Ultimune Power Infusing Eye Concentrate,
which now has Heart Leaf Extract and is powered with 10x more ImuGeneration Technology.

The Eye Concentrate will launch in Japan, EMEA and Americas travel retail from January 2023 and Asia
Pacific travel retail from July 2023.

The brand is also exhibiting the Eudermine Activating Essence, which was the Japanese beauty house’s original
skincare product. Building on 126 years of research and powered by The Lifeblood technology, the essence
activates the skin’s self-restoring power to remove, recharge and renew its power cycle. It will launch in Asia
Pacific travel retail on April 2023.

Clé de Peau Beauté La Crème

Clé de Peau Beauté Radiance 22 Counter

Clé de Peau Beauté is presenting its La Crème, Le Serum, Key Radiance Care and Supreme Series Line. The
brand is also unveiling a new Radiance 22 Counter design.

The design invites travellers to discover their next Clé de Peau Beauté journey through luxurious product
discovery, storytelling and digital engagement.

Drunk Elephant The Littles 6.0

Drunk Elephant is showcasing a set of six travel-friendly morning and night essentials to cleanse, exfoliate,
hydrate, brighten, and replenish the skin. It will launch in Europe, Middle East and Americas travel retail in
January 2023, followed by an Asia Pacific travel retail launch in March.

Little packages, big beauty: Drunk Elephant is showcasing The Littles 6.0

The Ginza Essences

The Ginza is debuting a pair of powerful essences, which offer intensive, high-functioning treatments for day
and night that regenerates and purifies the skin. The essences are powered by ‘One Shot Delivery Technology’
and repairs the skin in six weeks. It launched in Japan travel retail in July, with an extended Asia Pacific travel
retail roll-out to follow in May 2023.

(Left) THE GINZA Essences and (right) the new IPSA serum

La fille de Berlin is celebrating its 10th
anniversary this year

IPSA Serum

IPSA is exhibiting a new serum, which improves rough skin and swelling caused by the accumulation of inner
skin toxins and visible pores. The serum reduces inflammation and enhances the drainage of the lymphatic
vessels, which is key to skin detox. It launched in Japan travel retail in August, before rolling out to wider Asia
Pacific travel retail in September.

Serge Lutens La fille de Berlin

Serge Lutens is showcasing a striking limited-edition bottle and packaging, illustrated by Serge Lutens, to
celebrate 10 years of the fragrance, ‘La fille de Berlin’. Inspired by the spirit of freedom and femininity, the
design depicts a Berliner girl from the 1930s. It will launch in Asia Pacific travel retail in January 2023.

Note: The Moodie Davitt Report has launched an e-newsletter, Beauty Curated, in association with Shiseido. It
offers a curated selection of stories focused on the key beauty category in travel retail and beyond.

To subscribe free of charge please email Kristyn@MoodieDavittReport.com headed ‘Curated Beauty’. All
stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for
any other Moodie Davitt titles), please click here.