SHETRADES GLOBAL SERIES-TREND FORECAST SPRING SUMMER 2019
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SheTrades Global Series-
Trend Forecast Spring Summer 2019
Tara Mulhare
We will focus on the following today:
• International Markets and Product Delivery Dates
• SS 2019 Trend Forecast
• Consumer Trends and What This Means For Your
Business
• Q & A with Britta Duncan
3 Key points to remember before we begin: • Just because it is the trend doesn’t mean it is right for your business. • Trends and items in this presentation should be utilised as a guideline only. • Each business has a different customer so it is important to find the right model for your business. • The International Wholesale / Retail market is influx and is constantly changing. • Conduct significant research before making a decision to attend a tradeshow or applying a trend.
4 International Markets and Delivery Schedule
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Key Markets
Market Dates Main Delivery Dates
• Pre-Fall Nov – Dec • Pre-Fall: May – Jun
• Fall: Jan – Apr • Fall: Jul – Sept
• Pre-Spring: May – Jun • Pre-Spring: Nov – Dec
• Spring: Jul – Oct • Spring: Jan – Feb
Spring Summer 2019 Major Fashion Weeks
• 30 Jun – 5 July Paris Haute Couture**
• 3- 7 July Berlin Fashion Week
• 7 – 10 Aug Copenhagen Fashion Week
• 5 – 13 Sept New York Fashion Week
• 14- 18 Sept London Fashion Week
• 19 – 25 Sept Milan Fashion Week
• 25 Sept – 2 Oct Paris Fashion Week
• 25- 28 Oct Lagos Fashion Week
• TBA South Africa Fashion Week
**AW 18/19
SS 19 Major Trade Shows
July September
Berlin New York
• Premium Exhibitions • Capsule
• Panorama Berlin • Designer and Agents
• Coterie
London
• Pure London Tokyo
• Magic Japan
August
Las Vegas Paris
• Magic • Tranoi
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Fashion Week and Trade Show Resource
Guide
• WWD: • Modem
• http://wwd.com/fashion- • http://www.modemonline.com/fas
news/fashion- hion/fashion-weeks
features/fashion-week-
calendar-trade-show- • Trade Fair Dates
wwd-summits-10891193/
• https://www.tradefairdates.com
• CFDA:
• https://cfda.com/fashion-
calendar/important-
dates/upcoming
Color Trend Forecast
10 Key Trend Forecasting Companies • Pantone • Premiere Vision (Paris Edition) • ISPO Tex Trends • WGSN • Peclers Paris
11 Premiere Vision SS19 Trend Forecast Must watch is the Premiere Vision Film of the Season which highlights the major trend inspirations of 2019: https://www.premierevision.com/ en/fashion/the-spring-summer- 19-seasons-film/
12 Premier Vision Trend Forecast Resources SS19 Inspiration • https://www.premierevision.com/en/news/perspectives-ss19/ SS19 Print Trends • https://www.premierevision.com/en/fashion/the-beauty-of- making-premiere-vision-designs-films-of-spring-summer-19/ SS19 Supplier Listing • https://www.premierevision.com/en/presentation/premiere- vision-paris/ SS19 Inspiration Film • https://www.premierevision.com/en/fashion/the-spring- summer-19-seasons-film/
13 Main Colors of SS19
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18 Key Color Trends and Inspirations
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37 Print Trends
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40 Delicacy The refinement and sophistication of graceful lines and deceptively fragile materials, plays on milky transparencies and powdery layerings, delicate halos and second-skin fusions.
41 Suppleness The sensuality and comfort of blends, a full and dense suppleness : creamy and suave, talc-like and stretch, architected in roundness, high-design weaves, moving and undulating.
42 Hybrid Positive experiments between nature and artifice, strange bi-materials, composite flowers and animals. Modified and augmented plants, controlled and sensitive irregularities.
43 Shine Dapper or subtle sparkle, subtly sprinkled, in soap bubbles or syrupy transparencies, with a generously jellified, delicately crystallised, clearly plastic or wet look.
44 Minimal Smooth and impeccable ultra-plains, exceptional stripes, structures and pleats, authentic and contemporary densities, graphic nobles, rigorous and joyful constructions.
45 Pantone 2019 Interiors Forecast "With more choices than ever before, it is essential for home furnishings and interiors brands and designers to connect with their consumers and deliver the themes, palettes and colors that engage and stimulate beyond the surface," says Laurie Pressman, Vice President of the Pantone Color Institute. "Inspired by the idea of focus — because of the infinite choices of our time and the need to hone in on those that capture roving eyes — PANTONEVIEW home + interiors 2019 is a color roadmap that is focused on the colors that are leading the way towards a diverse, imaginative future."
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Cravings
Inspiration and Theme
CRAVINGS will tempt the eye as
well as the taste buds with spicy
reds, sweet flamingo orange and
rich purples. Seductive allusions to
"fetish foods" deepen the irresistible
message of the palette. The neutrals
of tasty Butterum and Cappuccino
serve up a delectable warming
presence, while grassy green
promises a cooling respite from the
heat of the surrounding shades.
These exceptional flavors will draw
upon memorable sensory
experiences to inspire new ones that
will be just as pleasing.47 Classico Inspiration and Theme Classico "opens to the door to a more warm, enduring style," says Pressman. Just as the name implies, the hues of CLASSICO are fundamental, basic, and everlasting, while at the same time, elegant and forever fashionable. This is the palette where a graceful swan white and camel-colored tan co-exist effortlessly with deep teal, chic gray flannel, burgundy red, and caviar black. Rich gold and apricot brandy provide finishing elements to a color language spoken worldwide, across product categories and throughout all levels of the marketplace.
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51 ISPO’s Textile SS 19 Forecast
52 Core Inspriation and Theme Relaxed and tranquil in its arrangement, it manages to retain substance.These newly created CORE tones work perfectly through the interplay of the bolder tones and fresh muted hues that feature in the complimenting satellite palettes. The key colors can be readily adapted in creating unique complimenting and contrasting color combinations for different activities and end products.
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54 Tropical Inspriation and Theme A natural-inspired zesty palette that will react to different tones depending on the final substrate. Matte touch fabrics and trims will deliver a bitter sweet refreshing looking, with bright yarns, glossy membranes and coatings taking it to a sharper, syrupy level.
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56 Dancing Inspriation and Theme An element of reflectivity and luminosity features in this dark to white range pulled from the color spectrum, as a techno wave mood inspires. Bestselling black from the Core palette compliments the liveliness and technicity of the hues here. The depth of color ranges with the final application, subtle through matte delivery to an enlightened experience through to more brilliant and gloss finishes.
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58 Fantasia Inspriation and Theme A collision of colors emerges with a redefined vibrancy for synthetics and hybrid blends. Focus on a truly synthetic level of intensity and vivacity or opt for a pared down approach by teaming with a more natural hand teamed with the neutrals featured in the Core palette. A fantastical and experimental color palette, leading the way for change, whether it be subtle or full-on drama.
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60 Jungle Jammin’ Inspriation and Theme With natural fibers taking a stronger position for the season, the vitality and brilliance that nature can also offer inspires. From intense blues to lush greens accentuated by energetic red tones, the key to this palette in keeping it sharp. A perfect palette to work with the Core key tones, in delivering a refreshing and awesome approach derived from the unique aspects of nature.
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62 ISPO Trend Forecasts Color Palette Spring/Summer 2019 • https://www.ispo.com/en/awards/textrends/color-palette- springsummer-2019 ISPO Spring Summer Trend (MegaTrends and Color Cards) • https://www.ispo.com/sites/default/files/2017- 09/Summer_Brochure_2017_EN.pdf 5 Textile Trends 2019 (detailed components of each) • https://www.ispo.com/en/awards/textrends/textiles-trends- spring-summer2019
63 Accessories and Footwear Trend Forecast from Trend Bunker
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Consumer Trends Forecast
77 Beauty & Wellness The report by Mintel is highly informative and dedicated to the Beauty and Wellness sector • https://downloads.mintel.com/ private/cfg7h/files/633039/
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WGSN Consumer Trends and Insights
Future Consumer 2020 World Retail Congress WGSN Review
• https://www.wgsn.com/content/board_viewer/
• https://www.wgsn.com/assets/m #/78701/page/1
arketing/emails/2018/white_pap
er/fc2020/en/5min/WGSN_Futur Instagram Influencers: Rising Gen Z Faces
eConsumer2020_sample.pdf?al • https://www.wgsn.com/content/board_viewer/
iId=610894366 #/78895/page/1
Anatomy of a Trend Macro Trends
• https://lp.wgsn.com/rs/948- • https://www.wgsn.com/blogs/vision-2019-
BWZ- influential-macro-trends-next-
312/images/AOT_A4_14_digital year/?utm_source=newsletters&utm_medium
.pdf?aliId=561376680 =email&utm_campaign=global-weekly-
insider&mkt_tok=eyJpIjoiWVRsbVpESmhNR
EExTTJZMiIsInQiOiJMVXpyRGhXY1wvWE5
2018 Mid-Market Strategies GXC9RXC9kZWtxTXlqRXNFYUU2N25KN2p
JXC82TzZaSkttdVZra0R5bUIyM3lcL3hXNXl
• https://www.wgsn.com/blogs/20 oTEtFSE9NTjhvQ2wxKzJFWFp1bU41OVwv
18-mid-market-strategies- d0VEeVwvcWRLdVRaaTljeWJGWmdSVmtx
SE41Q3pCbzhYdmkzOXRwQit3Rjk4QlEifQ
competitive-wave/ %3D%3D79 Beauty and Wellness Resources WWD Beauty Summit Review: • http://wwd.com/beauty- industry-news/beauty- features/wwd-beauty-ceo- summit-12-key-takeaways- 1202674165/ Case Study Influence of Social Media: • http://wwd.com/beauty- industry-news/beauty- features/social-media- transformed-masstige-beauty- 1202671092/
Transparency and Trust • Transparency is the watchword for 2018 • Consumers are demanding to know everything about the brands they purchase from • All products and services should ensure their customer can readily find information regarding the company and the supply channel • Ensure trust with your customer • Even with costing, brands are becoming very transparent with every level • One in five 20-24 year old Brits would like online retailers to have videos showing how clothes and shoes are made. (Mintel Europe Consumer Trends 2018) • Internal culture is becoming part of your brand
Virtual / Augmented Reality Technology • Tech firm Gartner has long been predicting that by 2020 the average person will have more conversations with bots than their spouse. • One third of consumers see the role of their smartphone or tablet as a tool to make life more convenient. • Saves consumers time • Facebook is working on AR glasses that could easily integrate visual information into our normal field of vision. • Google introduced new assistant features where the AI can make appointment calls.
Automation of Ecommerce and Retail • Tech firm Gartner has long been predicting that by 2020 the average person will have more conversations with bots than their spouse. • One touch auto ordering • Pressure on companies as customers at all levels becomes accomstomed to this level of service • Future of all business is sellting to humans as well as algorithms • Directly affects pricing stratgey and entire approach to marketing and messaging
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Sustainability
• In Europe, major push for Maritime Conservation and reduction of plastic
pollution
• Adidas making one million shoes from recycled ocean plastic
• Procter & Gamble committed to introduce 25% recycled plastic across 500 million bottles
sold yearly on its haircare brands
• Coca-Cola has already responded to pressure by raising its 2020 recycling target to 50%
• UK Consumers
• 49% would be interested in buying fashion items made wholly/ partially from
recycled plastic
• 72% would be interested in buying products with packaging made
wholly/partially from recycled plastic
• 73% would like to see more food/drink that is guaranteed to be sourced from
(unpolluted) waters85 Sustainability • #whomademyclothes now numbers in the millions of users/consumers. • Sustainable Market is forecasted to grow to €883.8 million this year alone. (CBI Prouct Fact Sheet Sustainable Apparel) • “When you have some of the largest players in the financial-services sector taking ESG seriously, it sends a powerful signal to the markets,” “Investors who have signed on to the initiative manage about$59 trillion, or about half of all institutional assets world-wide, a jump of about 37% for 2015. - Fiona Reynolds, MD of the Principles of Responsible Investment, (WSJ
Me Culture • Self Care is the largest growing category • In a world of uncertainty, more people are trying to take control of their own mental and physical health. • Consumers are looking to brands to teach them life skills, let them outsource tasks, help them realize their personal goals • People are creating new narratives of adulthood
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Me Culture: Anxiety
• Increasing phenomenon of anxiety towards all aspects in
consumers lives
• Teens are facing more challenges than ever before with the
rise of internet
• 24% of UK teens experience anxiety about their
appearance89 Security and Privacy • Due to recent hacks, there is a new breed of customers protective of their data • Customers will demand something in return for their data • People are buying into security, consumers will protect themselves with software • According to the consumer, even banks are not safe from hacks
90 Value • Budget-minded consumers are weighing a variety of value factors for each purchase decision, and brands are making these individuals a priority • The stigma of shopping on sale or with a coupon is long gone • Often regardless of income level, savings and low prices are a status symbol and receiving renewed attention
Consumer Trend Resources • Trendwatching.com • Mintel.com • Euromonitor.com
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Britta Duncan
• Currently, consultant for brands who sell DTC and BTB stores
like Liberty, Net-a-Porter, Browns, and Neiman Marcus. In
addition, conducts buying services for international specialty
stores.
• Previous experience includes Buyer for Bergdorf Goodman
and Barneys New York and Director of one of the top jewelry
showrooms in the US.Closing
Question and Answer THANK YOU!
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