SENTORIA GROUP BERHAD - Corporate Presentation May 2012
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SENTORIA GROUP BERHAD
Corporate Presentation
May 2012
1
Private & Confidential
Contents
Section 1 Corporate Profile
- Leisure & Hospitality
- Property Development
Section 2 Growth Strategies
Section 3 Financial Highlights
Conclusion
2
Private and Confidential
SECTION 1
Corporate Profile
3
Private and Confidential
A rising star in the leisure & hospitality sector in Malaysia…while
property development segment has been the Group’s stable cash cow
• Sentoria commenced operations in 2000, and has since established two
core businesses today
Leisure & Hospitality:
Featuring BGRC, an Property
integrated theme park Development:
with MICE facilities and Currently focused
accommodation for a Leisure & Property on residential
holistic experience for Hospitality Development properties in
corporates and families Kuantan, Pahang
Resort Township Resort City
Themeparks MICE* Facilities
Accommodation Development Development
* Meetings, Incentives, Conventions and Exhibitions
4
Background Private and Confidential
Leisure & Hospitality
5
Private and Confidential
BGRC an increasingly popular holiday destination with feature-rich
attractions, natural surroundings and easy accessibility …
• Built on 547 acres of our own land, BGRC is one of the
largest integrated resort cities in Malaysia
Located in secondary jungle for natural surroundings
Easily accessible from the East Coast Expressway; located 35km
from Kuantan town and 218km from Kuala Lumpur
6
BGRC Overview Private and Confidential
Bukit Gambang Water Park already the 3rd-most popular theme park
in Malaysia within 2 years of opening…
• BGWP: The ideal leisure destination in East Coast
4 zones at present: Coco Beach, Penguin Island, Tree Top Hill Slides and Corporate Function Area; with
ample land for future attractions
Includes F&B outlets with local and international fare, wi-fi zones,
and locker facilities
First in Malaysia to fully use e-value system for cashless payments within the theme park for visitors’
convenience
One of largest in M’sia & 1st Malaysia’s longest 6-lane Malaysia’s longest family
8-mode Wave Pool (24K sq ft) racer slide (97.8m) raft ride (222m)
Glacier River Cabanas
7
BGRC: Bukit Gambang Water Park Private and Confidential
Ample space in MICE enhancing its popularity for corporate functions
and large-scale events…
• Fully-equipped MICE facilities able to accommodate multiple functions
simultaneously
Combination of large conference halls (catering for up to 700 pax/room) and seminar rooms (for up to
200 pax/room)
Have accommodated more than 500 groups thus far, the largest being 16 different groups totalling
2,400 pax in one day
Caribbean Ballroom Multipurpose Hall
Cabana Ballroom Meeting Room
8
BGRC: MICE Facilities Private and Confidential
Active Academy complementary to BGWP…wide range of
teambuilding activities for corporates and families
• Aims to create a “Collaborative Learning” environment
with self-discovery experiential learning approach
Teambuilding programmes run by certified facilitators
High Ropes & Flying Fox
ATV Rides Paintball Warzone Ground Obstacle Challenge
9
BGRC: Active Academy Private and Confidential
Caribbean Bay Resort part of the integrated “play-and-stay”
offering…able to accommodate more than 2,000 pax per day
Type of Gross Built Total No. of Units Room rate
Suite Up (sq ft) (per room per night)
Studio 470 140 RM238/=
Family 810 420 RM388/=
Deluxe 639-985 18 RM488/=
Total 578
Average Occupancy
Rates in CBR
FY2010: 24.5%
FY2011: 30.5%
10
BGRC: Caribbean Bay Resort Private and ConfidentialPipeline plans to enhance BGRC’s positioning as a premier leisure
destination, but also a strong investment proposition for its properties…
Pipeline Theme Parks
Bukit Gambang Aquarium Park Adventure
Safari Park Land
Spans 88.2 acres; Spans 5.4 acres; Span 82.0 acres;
will allow will showcase will feature an
appreciation of local fresh water amusement park
animals in their fish and marine with themed
natural settings wildlife. zones
Est investment: Est investment: Est investment:
RM48 mil RM30 mil RM170 mil
Pipeline Residences in BGRC
Global Heritage Arabian Bay Desa
South Resort (ABR) Hijauan
Developed on Adjacent to CBR Developed
59-acre land; and developed on on 100 acres
comprises 490 12-acre land; will of land;
units of themed have 546 units of comprising
resort villas and resort suites. 962 units of
273-suite boutique affordable
hotel. housing.
Est GDV: Est GDV: Est GDV:
RM335 mil RM92 mil RM115.2 mil
11
BGRC: Master Plan Private and ConfidentialBukit Gambang Safari Park to attract more visitors to BGRC by
end-2012…
Bukit Gambang Safari Park @ Bukit Gambang Resort City (Kuantan)
• Bukit Gambang Safari Park spans over 88.2 acres
• Commenced construction in June 2011
Zones 1 & 2 targeted for completion in end-2012
12
BGRC: Upcoming Features Private and ConfidentialABR will not only increase BGRC’s guest rooms to 1,868 in total, but
also boast of a Grand Ballroom with 3,050-pax capacity…
• Construction started in Feb 2010 and expected to be completed by 3Q 2012
• New development to double BGRC’s accommodation capacity
Type of Suite Gross Built Up Total No. of Units
(sq ft)
Family Suite (Blk A/B) 738 320
Studio Suite (Blk C) 413 216
Penthouse Suite (Blk C) 824 – 1,876 10
Total 546
• MICE facilities able to handle even higher number of participants
A large Grand Ballroom with 3,050-pax capacity
6 major banquet halls with capacity between 300 to 600 pax/room
Interested groups already made reservation for function in 2012
Blocks of Family and Studio Suites Block F (Recreational)
13
BGRC: Upcoming Features (con’t) Private and ConfidentialGlobal Heritage to feature hotel suites and themed villas targeting
the higher-end visitors to BGRC and MICE events…
• Construction to start in end-2011 Global Heritage Southern Precinct
• Development set in luscious green
environment on 59-acre land
featuring themed villas for
high-end market
Amsterdam Villa Venice Villa
San Francisco Villa Paris Villa Florence Villa Barcelona Villa
14
BGRC: Upcoming Features (con’t) Private and ConfidentialProperty Development
15
Private and ConfidentialCompleted and sold >4K houses to date, with reputation for delivery
ahead of time… JV with land owner minimises outlay for landbank
• Completed projects
Delivered >4K houses to date valued at RM419.2 mil; all fully-sold
Taman Sentoria Taman Indera Sempurna 1
Single Storey
Terrace
Single Storey Terrace Single Storey Semi-D
Taman Indera Sempurna 2
Double Storey
Shop Office
Desa Hijauan Single Storey Terrace Single Storey Semi-D
Sempurna Resort
108 rooms & 4 meeting rooms
Single-Storey Shop Office
Terrace
16
Completed Projects Private and ConfidentialGDV of ongoing property projects amounting to RM212.4 million until
2013…
• Ongoing projects
Taman Indera Sempurna 2 Fasa Bunga Raya
Commencement & Completion Date:
April 2011 – April 2013
Single Storey Semi D Single Storey Semi D
(Seri Sentosa) (Seri Harmoni (C))
Commencement & Completion Date: Commencement & Completion Date :
Oct 2010 – Oct 2012 June 2011 – June 2013
Desa Hijauan
Commencement & Completion Date:
Nov 2009 – Dec 2012
Single Storey Bungalow Double Storey Shop Office
(Seri Carcosa) (Sempurna Ria)
Commencement & Completion Date: Commencement & Completion Date:
Jan 2011 – Jan 2013 Sept 2010 – Sept 2013
17
Ongoing Projects Private and ConfidentialABR commanding higher prices, leveraging on CBR’s success and
BGRC’s growing popularity…
• Ongoing projects (con’t) Arabian Bay Resort (ABR)
Type of Suite Total No. No. of No. of Units Price Range
of Units Units Sold Owned by (RM’000)
Group
Blk A – Family Suite 160 120 20 190.8 – 212.8
Blk B – Family Suite 160 157 - 178.8 – 200.8
Blk C – Hotel Suites 216 115 36 132.8 – 142.8
Block A (Family Suite) Blk C – Penthouse Suite 10 - 10 198.8 – 298.8
Total 546 392 66
Higher range
compared to CBR
family suite of
RM150K-190K,
and studio of
RM99K-145K
Block B (Family Suite)
Block D (Corporate Centre) Block E (Club House) Block F (Recreational)
Block C (Hotel & Penthouse Suite)
18
Ongoing Projects (con’t) Private and ConfidentialSECTION 2
Growth Strategies
19
Private and ConfidentialHuge potential for growth in the theme park sector…property segment
anticipated to expand in line with East Coast Economic Region
Theme Park Property Development
• The theme park industry in Malaysia is • The number of new residential units
estimated to be worth launched in Malaysia totaled 47,698
RM300.0 – RM350.0 million, (2010)
with approximately 7.4 million visitors
• Pahang launched 3,546 units of new
(2010)
residential units (2010)
• With 521,000 visitors in BGWP in FY2010: Sentoria launched 907 new residential
BGWP is the 3rd-most popular theme units, according the Group 25.6%
market share in FY2010
park in Malaysia, with approximately
7.0% market share of the domestic • Pahang sold 2,080 units of new
theme park industry residential units (2010)
Sentoria sold 504 of its new residential
units in FY2010, accounting for 24.2% of
total units sold in Pahang
20
Industry Statistics Private and ConfidentialEssentially to increase land development value and nurture the Group’s
next cash cow from the integrated resort city…
Expanding Product Mix
• Expanding product mix to include themed villas (e.g. Global Heritage South)
and commercial properties to add development value to acquired land
Diversifying Geographically
• To replicate success in other states (e.g. Selangor, Negeri Sembilan); have
identified next pockets of growth
Enhancing Recurring Income Stream
• To add new attractions to BGRC and expand MICE division to increase
average revenue and length of stay per visitor
21
Growth Strategies Private and ConfidentialSECTION 3
Financial Highlights
22
Private and ConfidentialGrowth momentum of sales and profits in recent years continuing into
FY11… strong 1Q12 sets the tone for double-digit expansion
Revenue (RM’mil) Gross Profit (RM’mil) & GP Margin (%)
31.8%
yoy
45.9%
yoy
EBITDA (RM’mil) & EBITDA Margin (%) Profit After Tax (RM’mil) & PAT Margin (%)
40.0%
yoy 100.3%
yoy
23
Financial Performance Private and ConfidentialProperty segment growth from BGRC-related projects…while
enhanced profile driving patronage for hospitality business
FYE 2011 Revenue: RM162.4 mil
+27.1% YoY
Revenue Breakdown by Activities (RM’mil) 33.9% YoY
1Q12 Revenue: RM57.9 mil
24
Segmental Analysis Private and ConfidentialJV mode of development helps keep balance sheet asset-light…
improved net gearing in 1Q12, with maintained high returns
Balance Sheet (RM’mil) Total Assets (RM’mil) & ROA (%)
Shareholders’ Funds (RM’mil) & ROE (%)
25
Balance Sheet Private and ConfidentialConclusion
26
Private and Confidential An investment into Bukit Gambang Resort City (BGRC): a fast-growing integrated resort
city with themepark, MICE facilities, and accommodation
BGRC profitable since first full year of operation with increasing revenue contributions;
currently constituting 30% of group revenues (FY2010)
BGRC operating at near-full capacity*; future expansion geared towards increasing capacity for
MICE and accommodation, as well as enhancing average revenue and length of stay per visitor
The magnet of BGRC has resulted in an increasing appeal of Group’s landbank in Bukit Gambang
for higher-end development
Group is a highly-efficient property developer for wide ranging residential and
commercial properties , with proven track record in increasing development value of
acquired land
Asset-light approach: JV with land owners helps to maintain low capital outlay and low costs
Group’s property sales displays resilience even in recent recession
Strong financial performance with consistently-high ROE (exceeding 30%)
* Based on weekend uptake for accommodation capacity , as per the norm in the leisure & hospitality industry
27
Conclusion Private and ConfidentialThank You
28
Private and ConfidentialAppendix
29
Private and ConfidentialGroup Structure
Property Development Leisure and Hospitality
Sentoria Sentoria Sentoria Sentoria Sentoria
Properties Alam Alfa Themeparks Vacation Club
Sempurna
Sentoria Sentoria Sentoria Blue Sky Sentoria
Resort
Harta Bina Resorts Leisure Morib
Kuantan
30
Private and ConfidentialBGRC Master Plan
• Total GDV (incl.
upcoming & future
projects):
RM1.8 bil
31
Private and ConfidentialOngoing Projects
Summary Total GDV: RM212.4 million
Gross
Land Area Development
Project No. of Units Types of Development Location
(Acres) Value
(RMm)
• Semi-Ds Perkampungan
Taman Indera
501 •Bungalows Indera Sempurna, 71.6 64.7
Sempurna 2
•Shop offices Kuantan, Pahang
• Terrace houses Taman Gambang
Desa Hijauan 262 • Semi-Ds Damai, Kuantan, 31.6 36.5
Pahang
• Family suites Jalan Bukit
Arabian Bay 546 •Hotel suites Gambang Utama, 12.0 92.0
•Penthouse suites Kuantan, Pahang
• Terrace houses Desa Pinggiran
Fasa Bunga Raya 135 Bayu, Pajam, 3.1 19.2
Negeri Sembilan
TOTAL 1,444 118.3 212.4
32
Private and ConfidentialExtra Edit
33
Private and Confidential10 Reasons for the Popularity of
Bukit Gambang Water Park
1-
• The 1st & only waterpark with all CASHLESS “e-value”
transaction system in Malaysia
2-
• The most convenient unlimited use (multiple opening)
locker system in Malaysia
3-
• The most natural & conducive waterpark environment in
Malaysia
4-
• The most child-friendly Penguin Island in Malaysia
5- • The only dedicated parent-toddler tube slide in Malaysia
Private and Confidential10 Reasons for the Popularity of
Bukit Gambang Water Park
6-
• The most turbulent Glacier River in Malaysia
7-
• The only wave pool with 8 wave patterns in Malaysia
8-
• The unique & one of its kind stationary “Double
Diamond” wave in Malaysia
9-
• The longest & highest 6-lane racer in Malaysia
10-
• The longest & smoothest Family Raft Ride in Malaysia
Private and ConfidentialUpcoming projects within and outside BGRC, as well as first foray in
Selangor…
• Upcoming projects
Summary Total: GDV RM541.7million
No. of Types of Land Area Estimated GDV Expected Year
Project Location
Units Development (Acres) (RMm) of Completion
• Semi-Ds Taman Gambang Damai,
Desa Hijauan 97 15.8 20.9 2013
• Bungalows Kuantan, Pahang
Taman Bukit • Terrace houses
474 Kuantan, Pahang 39.4 58.0 2014
Rangin • Semi-Ds
Taman Bukit
31 • Semi-Ds Salak Tinggi, Selangor 4.0 7.8 2014
Tinggi
Global Heritage • Resort villas
763 BGRC 59.0 335.0 2016
South • Hotel suite
Mediterranean • Family suite
400 BGRC 8.2 80.0 2016
Bay Resort • Studio suite
• Wholesale & retail
East Coast Bazaar 200 BGRC 7.1 40.0 2016
outlets
TOTAL 1,965 133.5 541.7
36
Upcoming Projects Private and ConfidentialFuture developments elevating the Group to the next level with a
mixture of commercial properties and mid-tier residences…
• Future projects
To be undertaken from 2015 to 2020
Future development to be even higher-value-addition, elevating the Group to the next level
Estimated
Land Area
Project No. of Units Types of Development Location GDV
(Acres)
(RMm)
Sungai Karang Beach Resort 120 • Hotel suites Kuantan, Pahang 2.6 48.0
Global Heritage North 580 • Resort villas BGRC 54.9 400.0
• Family suites
Hawaiian Bay Resort 400 BGRC 9.6 80.0
• Studio suites
• Family suites
Andaman Bay Resort 400 BGRC 5.1 80.0
• Studio suites
Rainforest Eco Suites 1,2,3 600 • Resort suites BGRC 16.3 180.0
Promenade Retail Suites 200 • Retail suites BGRC 3.6 40.0
Heritage Square 20 • Retail outlets BGRC 4.9 20.0
Business Hotel and Convention • Hotel suites
201 BGRC 6.5 90.0
Centre • Convention centre
TOTAL 2,521 103.5 938.0
37
Future Projects Private and ConfidentialAn illustrious 10-year track record in adding development value to
acquired land…
2012 -
2011
2010 To undertake
2009 upcoming
Launched Fasa
projects to
2008 Launched sales Bunga Raya
further develop
2007 of Arabian Bay double-storey
Ventured into the BGRC as a top –
Resort (ABR) homes in
2001 - 2006 Launched the
leisure & notch leisure
accommodation; Pajam, Negeri
hospitality sector destination and
Sentoria commenced 1st parcel of targeted for Sembilan;
with the official value-accretive
In 2001, Sentoria the construction of Desa Hijauan completion by targeted for
opening of BGWP investment
formed a JV to develop BGRC, comprising (single-storey 2nd half of 2012 completion by
in July 2009 proposition
Taman Sentoria Bukit Gambang Water terrace houses April 2013
BGWP garnered
Park (BGWP) & within vicinity
10,000 visitors by
In 2002, Sentoria Caribbean Bay Resort of BGRC)
August 2009
developed Taman (CBR) accommodation
Indera Sempurna 1
via its 2nd JV
In 2005, Sentoria
entered into its 3rd JV
to develop Taman
Indera Sempurna 2
38
Key Milestones Private and ConfidentialYou can also read
