Seafood Future Report 2020 - Sustainability & Social Responsibility at Bumble Bee
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Seafood Future Report 2020 Sustainability & Social Responsibility at Bumble Bee
The world’s oceans represent so much—70% of the
earth’s surface, the livelihoods of more than 40 million
people and the primary source of nutrition for billions.*
They play a critical role in the health of our planet
as well as our ability to feed the growing population.
The challenges of the global pandemic have only
amplified the need for companies to address the
impact of their actions on people, food systems, labor
and the planet, and oceans are a huge part of that.
–J
an Tharp
President
& CEO
*According to the United Nations Food and Agriculture Organization (UN FAO)Creating the seafood company of the future by acting now With a heritage dating back more than 130 years to dockside fishers, we have always endeavored to engage in practices and operations that support the health of the oceans and the people we rely on. Over time, we have continued to lead the charge through our work as founders of the International Seafood Sustainability Foundation (ISSF), our role in the world’s first Fair Trade Certified™ fishery in Indonesia and our leadership driving longline tuna Fishery Improvement Projects (FIPs). This is not the beginning for us, but an opportunity for renewed commitment and response. Now is the time for us to create the model for global seafood companies of the future through our actions in the present. We know we can do more, and we will.
Ensuring the health of
the world’s oceans and
all who rely on them,
Our vision for
sustainability
redefining sustainability
for seafood companiesFighting for the
future, acting now
Fish Oceans People
Stocks & alternatives Bycatch & plastic Labor practices & communityFish Stocks & alternatives Providing seafood from sustainable sources and broadening the definition of seafood to include ocean-inspired alternatives
Sustainable
sourcing
Bumble Bee aims to source fish from
populations above Maximum Sustainable
Yield (MSY). We cease participation in Continuous improvement
fisheries where the fishery is overfished Fishery Improvement Projects (FIPs)
and where management action plans are multi-stakeholder initiatives that
are not in place for returning the fishery drive fisheries towards sustainability
to a sustainable state. We also seek certifications through transparency
third-party recognition and certification and demonstrated improvement in
of the fisheries from which we source, best practices.
and work to continuously improve
Leading certifiers
fisheries through Fishery Improvement
The Marine Stewardship Council
Projects (FIPs) and direct partnerships.
(MSC) and other certification programs
recognized by the Global Sustainable
Seafood Initiative (GSSI) recognize
and certify fisheries based on
robust standards.A label with a big impact Wild Selections® is our MSC-certified product line that gives 13 cents from the sale of each can to the World Wildlife Fund (WWF), directly supporting their ocean conservation programs. To date, Bumble Bee has given over one million dollars in support of WWF and their goal of securing our oceans’ future.
Elevating
our stocks
44%
The catch of today
Currently, 44% of our supply
meets our sustainable
sourcing goals
2025
Looking ahead
By 2025, all branded seafood
sourced will be externally
recognized as sustainable or
in a formal program moving
towards certificationOur goals Quahog clams
by species
Goal: MSC
Current Status: Already MSC certified
Sardines
Skipjack tuna
Goal: GSSI recognized, in credible FIP
Goal: MSC by 2022
or recognized as well-managed, healthy
Current Status: < 1% MSC
fisheries by third parties by 2025
Current Status: 80% meet goal
Wild salmon
Goal: MSC by 2022
Current Status: 68% MSC
Albacore tuna
Goal: Credible FIP/P&L-
handline by 2023; MSC/credible
FIP/P&L-handline by 2025 Other specialty product species
Current Status: 45% in FIPs/ (crab, mackerel, shrimp, oysters, etc.)
P&L-handline; < 1% MSC Goal: GSSI recognized, in credible FIP/AIP or recognized
as well-managed, healthy fisheries by third parties by 2025
Current Status: 34% meet goal
FIP: Fishery Improvement Project MSC: Marine Stewardship Council AIP: Aquaculture Improvement Program
P&L: Pole & Line Caught GSSI: Global Sustainable Seafood InitiativeInspired by
the ocean
At Bumble Bee, we believe that
part of ensuring we have enough
seafood for future generations means
expanding the very definition of what
we mean by seafood.
We’ll always love tuna (and sardines, and salmon,
and clams), but we are going to be open to innovative
ways to explore plant-based options, cellular
development, invasive populations and regenerative
ocean farming as well as all of the other amazing
nutrients that come from the oceans such as kelp,
algae, seaweed and more.Our seafood future
Over the next 10 years, we
will commit to expanding our
portfolio in plant-based seafood,
cellular aquaculture and
fermentation, with at least two
A good new partnerships or acquisitions
in seafood alternatives.
match with
Good Catch
This past year, Bumble Bee began
a partnership with plant-based
seafood company Good Catch to help
bring plant-based fish to consumers
nationwide. We’re leveraging our
sales, logistics and distribution
networks to offer ocean-inspired
alternatives at affordable prices.
This is the first partnership of its
kind within the seafood industry,
and just the beginning of our work
to expand the idea of seafood for
consumers everywhere.Oceans Bycatch & plastic Creating healthier marine ecosystems by reducing bycatch and addressing the impact of plastics, particularly ghost gear
Best practices in use
Mitigating
Longline & purse seine fishing
Circle hooks
Difficult for non-target species to swallow
bycatch
and less harmful to released fish
Deep sets
Reduces accidental capture
of surface level animals
Skipper training
Specialized in proper handling practices
Monofilament leads
Reduces capture of sharks
Bird scaring
Reduces interactions and harm to sea birds
Shark finning prohibited
We are resolved to A policy since 2012
continuously reduce
Fin fish for bait
Every year, marine animals are inadvertently bycatch in our fisheries and
Reduces interactions with
caught in global fishing operations. This is will seek out opportunities
sea turtles and some sharks
known as bycatch. Bumble Bee is committed and partnerships to
to mitigating and reducing bycatch through a develop innovative open- Non-entangling Fish
sourced solutions. Aggregating Devices (FADs)
combination of sourcing objectives, utilization
Reduces marine animal entanglement
of best practices and innovation.The ocean
plastic we
need to
talk about
Ghost gear is lost or
discarded fishing gear
that accumulates in Bumble Bee does
the oceans, resulting not engage in the
in substantial deaths fishing methods
of marine species at highest risk for
and the destruction of ghost gear, but any
marine ecosystems. commercial fishing
has an impact and we
wish to do our part in
finding solutions.
As a global leader in seafood, we are
committed to addressing this challenge
head on through funded innovation, fishery
improvements and regulations, and initiatives
within local fishing communities.Our partnership
with the Global
Ghost Gear Initiative
In 2018, Bumble Bee joined the Global Ghost Gear Initiative
(GGGI), a global cross-sectoral alliance dedicated to addressing
the issue of ghost gear worldwide.
We are the sole corporate sponsor of the third phase of GGGI’s
Gear Marking in Indonesian Small Scale Fisheries project, running
now through 2021. This project aims to develop ocean-safe tracking
mechanisms to find and collect lost and abandoned fishing
equipment and to incentivize end of life use.
Click to learn more about the project.People Labor practices & community Ensuring the fair and safe treatment of all people connected to Bumble Bee and contributing to the health of our communities
Fair and safe
supply chain
We are committed to The safety and well-being of all those who contribute to our We have always endeavored to set a high standard through
doing more to ensure supply chain is of the utmost importance. Fair and responsible our supplier Code of Conduct. Tackling global fishing labor
the products we working conditions and sustainable livelihoods for workers are practices is a complex, industry-wide challenge involving
love help benefit the essential to the integrity of our operations. More importantly, multiple layers of supply chain actors as well as foreign
they are our duty as a business that desires to do good in governments and workers. Despite that, we’re doing even
people who produce
the world. more to ensure that our standards are followed from the fishing
and harvest them.
vessels all the way to canning facilities.Ensuring Fair trade seafood
good Under Anova’s Natural Blue brand, we
represent the world’s first Fair Trade
practices Certified™ seafood.
We have an established third-party
audit program for all supply plants
and have worked with our suppliers
and with initiatives such as the
Seafood Task Force to expand Where we’re headed
audits back to fishing vessels. By 2025, all tuna fleets that Bumble
The vessel audit program has Bee purchases from will be covered
audited a dozen fleet offices and by an audit program with third-party
30 vessels, interviewed over 100 oversight. We will also invest in new
fishers and is continuing to expand. and innovative systems to address
these challenges, particularly in the
areas of recruiting and worker voice.Doing good for our
communities near and far
Around the world, roughly 200 million people rely on fishing
for their livelihoods.* Whether it’s in fishing communities
in Southeast Asia, at our plants in Cape May and Santa Fe
Springs or right here in San Diego, we contribute to our
extended community whenever we can.
We have donated $1.25M to food banks as a response to the
Covid crisis, bringing us to more than $4M in the past five years.
We have donated more than $1M to Big Brothers Big Sisters
in San Diego, and 30% of our employees have participated
in the program.
Good partners
We have partnered with Pacific Fishing Company in Levuka, Fiji across the globe
for more than 15 years. Together, we’ve supported education We commit to having at least
and youth programs on the island by sponsoring numerous one ongoing project in every
local schools, community events and sports teams. community in which we have
a meaningful presence in
the U.S. and abroad.
*According to the United Nations Food and Agriculture Organization (UN FAO)Innovations in
sustainability
Packaging & beyond
Looking at the whole of our business to
continuously reduce our footprint and do
more good for people and the planet
© ISSF (2012)
Photo by David ItanoSustainable packaging
2020 2021 2025
Currently, just over 5% of our products By 2021, we will be eliminating shrink By 2025, less than 2% of our packaging
are made from non-recyclable material wrap on our multipacks, decreasing will be made of non-recyclable materials
that number to 4%
Currently, 95% of
our products are
recyclable, and we’re
working hard to get
as close to 100%
as possible.Can be continuously
recycled in a “closed loop”
recycling process
The can
Safe and
sustainable More valuable for
packaging municipal recycling
programs than
Lightweight, stackable
and strong to reduce
since 1889 other materials
shipping weights
While we continue to look for ways to
make our packaging and materials
more sustainable all the time, we
think there are some things that you
just get right the first time. We may
not have invented steel cans, but
Lower energy to produce Higher recycled
we’ve been using them to preserve
steel from recycled content than other
fish since the early days of our
material than new packaging types
company more than 130 years ago.
Here are some reasons we have
never tried to reinvent the wheel—
that is, the can.Leading
traceability In 2015, Bumble Bee launched the Trace
My Catch initiative, enabling consumers
to track the source of their seafood from
catch to can by entering a code found on
the package.
This allows us to ensure food safety and verify that seafood
entering our supply chain is legally harvested and meets all
of our sustainable sourcing commitments.
Just as we led the industry in establishing full transparency
through Trace My Catch, we are working to further improve
the integrity of our supply chain by leveraging blockchain
technology for tracing.
Currently, our entire line of Anova products is traceable with
blockchain and we continue to pursue the technology across
our entire portfolio as a way to make our traceability efforts
even more accessible and reliable.
Click to learn more about the project.Bumble Bee Seafood
Accelerator Fund
We know that we can’t solve the world’s problems We’ll look to innovate across our three action points
$40 million with the same level of thinking that created them.
That’s why we’re investing $40M over the next five
and develop solutions around issues like ghost gear,
seafood alternatives, improved fisheries monitoring
over 5 years years dedicated to piloting novel solutions to the
biggest challenges facing our industry.
and more.A call for change The challenge of sustainability is, well, as big as the oceans. And as global leaders in seafood, the future of fish populations, the health of the world’s oceans and the well-being of the communities that rely on them are more and more relevant for us every day. It requires collective efforts on the parts of seafood brands, suppliers, retailers, fishers, governments, researchers, scientists and NGOs. And it requires people to learn more about where their food comes from, demand better choices and hold brands accountable.
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