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Savills Hotels Asia Pacific Savills Hotels
Capability Statement
February 2019
savills.com/hotels
Savills Hotels
Savills Hotels
Savills Hotels is a specialised
division of Savills Group focused on
Hospitality Advisory and Investment.
Brokerage Consulting Asset Management
▪ Professional and innovative acquisition and • Market Research & Feasibility Study • Monitoring the performance of the hotel
divestment services
• Financial Projections & Capital Planning • Benchmarking the hotel performance with the competition
▪ Fund advisory and brokerage
• Operator Selection & Negotiations • Monitoring and reviewing asset management and
▪ Coordination and advice on cross border marketing reports
• Strategic Planning
acquisitions/dispositions
• Monitoring the physical asset and servicing of the property
• Hotel / Resort / Mixed Use Development
▪ Research and strategic advice
• Reviewing proposed capital expenditures
• Rebranding / Repositioning / Conversion
▪ Source funding, joint-venture partners and fund
• Identifying key areas for improving operating performance
investors • Valuation
• Budget reviews
• Site Identification & Acquisition
• Working capital cash flow analysis
• Pre-opening Technical Services
Savills Hotels Capability Statement 2
Savills Hotels – A Full Service Hospitality Platform Savills Hotels
Consultancy Brokerage Management Advisory
65 Hotel Advisory US$2.1 billion 18 Management Beijing
assignments completed in Asia of hotel assets sold over the past agreements executed over the
Pacific over the past 3 years 24 months in Asia Pacific past 3 years
Tokyo
Asia Pacific Team Valuations Property Management Shanghai
28 Hotel Experts US$9.0 billion 169.2 million
providing specialist hotel advice of hotel assets valued and projects sqm of property under Ho Chi Minh City
across 7 offices in Asia Pacific advised on in Asia Pacific management in Asia Pacific
Singapore
1 2 3 4 5
Planning Design Construction Operation Disposal
▪ Market Study ▪ Design Brief ▪ Project Management ▪ Asset Management ▪ Valuation
▪ Scenario Analysis ▪ Master Plan Review ▪ Sales & Marketing ▪ Operational Review ▪ Brokerage
▪ Feasibility Study ▪ Operator Selection ▪ Asset
▪ Development ▪ Rental Pool Enhancement
Recommendations Advisory Advisory
Savills Hotels Capability Statement 3
Some of our Clients
Savills Hotels
Savills Hotels Capability Statement 4
Our Services
1
Planning
Savills Hotels
Market Study Scenario Analysis Feasibility Study Development
Recommendation
An in depth analysis of the A Cash Flow simulation to A customised Feasibility Study Ensures that the concept plan
hotel and resort market in a identify risks and assess based on the Client’s specific is optimised not just in terms
specific destination including possible outcomes of various needs to determine the of aesthetics, but is also
economic environment, market scenarios, taking into account financial viability of the functional, maximises
trends, development various factors (site selected development option operational efficiency and is
performance and market characteristics, market needs, as well as to identify the aligned with future market
outlook (possible risks and developer’s internal budget highest and best use of the trends.
opportunities). and plan, and more). land.
Detailed recommendations are
The market study will help with Closely examines the Cash given on a large range of
investment decisions and Flow dynamics of the project parameters such as
formulating the next steps in proposed development option design, facilities, pricing,
the planning process. to answer various questions costing, phasing and
regarding its financial aspects operational related indicators.
(Is the project feasible? How
strong is the Cash Flow
generated and does it have
the ability to cover the loan?
What is the expected return on
investment?).
Savills Hotels Capability Statement 6
Design
Savills Hotels
Design Brief Master Plan Operator Selection Rental Pool
Review Advisory
Assisting the developer to Defines the master plan The initial stage involves a In depth analysis on the rental
finalise the development direction in terms of concept preliminary review of the pool structure through
concept which is both viable and design. subject investment and analysing practical structures
and deliverable and articulate development targets as well successfully applied by
The review will ensure that the
it in the form of a structured as the preparation of a formal competitive products and
preliminary master plan design
Design Brief. Information Memorandum and understanding the Cash Flow
concepts are carefully
shortlist of proposed dynamics and their impact on
The Design Brief takes into considered while all project operators. management as well as
account the unique hotel components are seamlessly
integration with the sale and
specific design considerations integrated and the phasing Subsequent stages involve
purchase contract.
and provides clear and does not interfere with the advising on the main
detailed guidance for all project operation and sale. commercial terms in the
parties involved in later stages Memorandum of
expediting the development Understanding (MOU) which is
process and aligns all parties then used as the basis for
to move forward in the same hotel contracts in later stages
direction. such as the Technical
Services Agreement (TSA)
and Hotel Management
Agreement (HMA).
Savills Hotels Capability Statement 7
Construction Operation
Savills Hotels
Project Sale and Asset
Management Marketing Management
The Savills Project By having a structured team Our asset management
Management team provides a and process the Savills Sales specialists manage properties
genuine end-to-end service to and Marketing team are able that consistently achieve hotel
clients, covering every aspect to offer a comprehensive sales performance levels above
of property development. and marketing solution. market norms and can clearly
demonstrate asset protection
Savills specialist division of Through our experience
and risk minimisation.
project managers brings an across a large number of
innovative and consultative project sales campaigns we We are able to deliver value to
approach to the planning and are able to clearly advise owners in the following areas:
implementation of large-scale developers on market trends,
• Control - implementing
property ventures, placing rapidly changing buyer
directives and controls to
special emphasis on timely preferences and the most
optimise hotel operating
and budget-conscious effective marketing strategies.
solutions to client needs. performance
Our sales agents have access
• Supervision - examining
Savills Project Management is to a wide range of buyers
contractual commitments,
first and foremost a project, across international borders to
cash flows, budget and
development and construction suit all budgets and tastes.
marketing plans to protect the
management specialist
value and physical condition of
providing a diverse range of
allied services to the property the property
industry, which are tailored to • Audit - investment
suit clients particular project expenditure and optimising
requirements. operating yields
• Maximizing – the economic
value of the hotel and defining
disposal strategy
Savills Hotels Capability Statement 8
Disposal
Savills Hotels
Brokerage ▪ Professional and innovative
acquisition and divestment
Savills has a wide reaching track record services
in acting for cross-border investment
clients on regional and global investment ▪ Fund advisory and
sales and acquisitions. The Hotels team brokerage
will ensure a professional and structured
approach to our client through quality ▪ Coordination and advice on
documentation, financial analysis and cross-border acquisitions/
comprehensive reporting and advice.
dispositions
▪ Research and strategic
Our established presence in all the major
international centres allows us to advice
successfully access private and ▪ Source funding, joint-venture Hyatt Regency
institutional investors and funds that Osaka, Japan
have a real requirement for this type of partners and fund investors
Keys: 480 Client: Hoshino Resorts
asset.
Price: ¥16 b il (US$143m) Transaction: Purchase
Savills Cross-Border Investment team,
based in London, works hand-in-hand
with our dedicated global investment
network to match investor requirements
with real estate across the globe. This
global network works closely with the
market and sector specialists in each
region to ensure we are aware of, and
have access to the newest and most
aggressive capital. Anantara Ubud Bali Resort nhow Hotel & De Rotterdam
Bali, Indonesia Rotterdam, Netherlands
Keys: 70 Client: PT Wijaya Karya Keys: 278 Client: Amundi
Price: US$41.4 million Transaction: Structured Price: £312 mil (US$397m)Transaction: Sale
Savills Hotels Capability Statement 9
Meet the Team
3Savills Hotels Asia Pacific Team
Savills Hotels
RAYMOND CLEMENT
Asia Pacif ic
Managing Director
Singapore
Singapore China Japan South East Asia
NATHALIA ANNIE WANG TOMOTSUGU MAURO
WILSON ICHIKAWA GASPAROTTI
Director
Senior Director Senior Manager Director
RUDOLF JULIEN SHURAN TRANG VO NHUNG PHAM
HEVER NAOURI CHEN
Senior Manager Senior Manager
Director Director Associate
RIANE ANG UYEN TRANG
NGUYEN LUONG
Executiv e Manager
Assistant Senior
Consultant
Savills Hotels Capability Statement 11Track Record and
Case Studies
4Asset Management Track Record and Case Studies
Savills Hotels
1 2
Comfort Hotel Portfolio Quality Hotel Marlow
Maebashi, Kurosaki, Kitami – Japan Singapore
Scale Franchised, master leased Scale 240 rooms, 3 star hotel,
business hotel assets franchised
Comfort Hotel Maebashi
Challenge Challenge Results
Ensure that the portfolio value of the Physical condition of the hotel Improved room product offering, more
assets was maximised during the deteriorated and required improvement, cohesive team work and department
holding period. resignation of GM, challenge in meeting heads became more accountable for the
budget. performance of their department.
Solution Comfort Hotel Kurosaki Solution
Monitor the performance of hotel
managers, advise on capex Established an ongoing repair and
requirements to maintain the hotel in maintenance programme, implemented
good condition, review annual budgets. stringent cost control measures for the
management team to review monthly
costing, initiated a more strategic
Results business plan process.
Owner was able to maximise the value
of the hotels and sell the assets at a
profitable return. Comfort Hotel Kitami
Savills Hotels Capability Statement 13Asset Management Track Record and Case Studies
Savills Hotels
3 4
Aloft - Perth, Australia Westin – Perth, Australia
Date Opened May, 2017 Date: Opening mid 2018
Scale 224 rooms, limited service hotel Scale 368 rooms, 5-star upper
upscale hotel
Challenge and operational teams) to ensure hotel Challenge Results
product was delivered according to
brand standards. Ongoing assignment, anticipate hotel to
Assist a first time hotel developer from Guided Owners throughout the hotel
planning to completion of the hotel Since opening, asset management role development process – from conceptual open in mid 2018.
product. Guided the Owners through the includes ensuring that the management planning to appointment of consultants
hotel development process and ensured team delivers on the financial (architects, interior designers, etc) and
Owners’ interests are protected, performance forecast. ensured a tight timeline and
attention was provided by the operator development cost control.
and other consultants throughout the
entire development process. Results
Solution
Successfully opened the property in May
Solution 2017 with a product that is above typical Worked together with the Owners,
Aloft standards and has become the project management team and various
Guided the Owners and project showcase for the brand in Asia Pacific. consultants. Resolved issues that arose,
management team throughout the hotel The hotel has won the Best New Hotel in provided recommendation of resources,
development process, monitored and Western Australia at the recent Hotel space efficiency of the hotel layout and
bridged the relationship between Owner Association Awards 2017. approval of mock-up room.
and hotel operator (technical service
Savills Hotels Capability Statement 14Operator Selection Track Record
Savills Hotels
Japan
China
Myanmar
Thailand
2 Projects
Vietnam
Indonesia
Sydney
Perth
Melbourne
Savills Hotels Capability Statement 15Consulting Track Record
Savills Hotels
Some of the Projects we consulted on in Asia Pacific.
5STAR RESORT SENTOSA, SINGAPORE HOTEL G, SINGAPORE TANGALLE RESORT, SRI LANKA WESTIN & ALOFT PERTH, AUSTRALIA
GENTING HIGHLANDS PROJECT, MALAYSIA SABAH GOVERNMENT, MALAYSIA YANGON MIXED-USED PROJECT, MYANMAR BAGAN THIRIPYITSAYA RESORT, MYANMAR
LANGHAM BANGKOK, THAILAND RESORT & RESIDENCE, PHUKET, THAILAND ALILA BINTAN, INDONESIA JIXINA MARRIOT, CHINA
Savills Hotels Capability Statement 16Consulting Track Record
Savills Hotels
Some of the Projects we consulted in South East Asia.
COURTYARD BY MARRIOTT, PHNOM PENH VIETTEL MIXED-USE, HO CHI MINH CITY DUSIT THANI CAM RANH, KHANH HOA VINACAPITAL PROJECT IN DANANG, VIETNAM
INDOCHINA CAPITAL PROJECT, VIETNAM MELIA THE HAMPTONS HO TRAM, BR-VT SWISS-BEL RESORT, CAM RANH LE MONT BA VI RESORT & SPA, BA VI
LIBERTY CENTRAL HOTEL, DANANG GLOW MA BELLE, DANANG
PANORAMA NHA TRANG, KHANH HOA X2 VIET TRI, PHU THO
Savills Hotels Capability Statement 17Case Studies
Savills Hotels
Branding Development Strategy Consultancy
For MiniMax Brand Expansion
Date 2016
Client China Shimao Group
Location Various Cities of China
Project Components Mid-scale hotel in various cities
Project Objective Starwood Capital and Shimao JV Partnership
Service Hotel development trends
Mid-scale market analysis
Case Studies
Industry Survey
Strategic positioning recommendation
Recommendation on site selection
SWOT Analysis
Savills Hotels Capability Statement 18Case Studies
Savills Hotels
Pre-acquisition Due Diligence for Midscale Hotel and
Serviced Apartment in Shanghai
Date 2015
Client Shun Tak Holding
Location Shangha
Project Components Hotel, Serviced Apartment
Service Savills Hotels has conducted a market and feasibility study and due
diligence on behalf of Shun Tak Holdings for the proposed acquisition of
Shanghai MixC mixed use development in Hong Qiao area of Shanghai
Savills Hotels Capability Statement 19Case Studies
Savills Hotels
Operator Selection
Tax Plaza – Ho Chi Minh City Center
Vietnam
Date 2014 - 2016
Client Satra
Location HCMC, Vietnam
Project Components
Luxury Hotel, Grade A Office , Retail
Land Area 9,000 m2
Service 1st Contract: Market Study
Feasibility Study
Positioning Recommendation
Development Recommendation
2nd Contract: Operator Selection & Negotiation Support
Brand Candidates
Savills Hotels Capability Statement 20Meet the Experts Series - Hosted by Savills Hotels Asia Pacific Savills Hotels
▪ Hosted by Savills Hotels Asia Pacific, the “Meet
the Experts” series provides a professional
networking forum.
Meet the Experts with Hilton:
▪ Hospitality experts are invited to share their The Role Of The Operator During
valuable insights and best practices about
particular topics with VIP Clients of Savills Hotels. The Planning Stage Of Hotel
Development
▪ Topics covered in recent events: June 2017
- Midscale Hotels: The secret sauce of select Hanoi HCMC
service products
- Millennials: How will they impact the
hospitality industry?
- New Hospitality Trends: The rise of alternative Meet the Experts | Bangkok:
products New Hospitality Trends:
- Branded Residences: Risks and opportunities The Rise Of Alternative Products
in mixed-use development July 2017 Bangkok, Thailand Bangkok, Thailand
- Wellness Resorts: Is this the future for Asia?
- Design & Boutique Hotels: How creative
design and branding can enhance your ROI Meet the Experts with Onyx
Select Service Hotels and
The Impact of Millennials on
Hospitality
August 2017 HCMC Hanoi
Savills Hotels Capability Statement 21Savills Hotels
Thank you
From the team here at Savills Hotels
Disclaimer
Subject to Contract: This document is prepared by Savills for information only. Whilst reasonable care has been exercised in preparing this document, it is subject to change and these particulars
do not constitute, nor constitute part of, an offer or contract; interested parties should not rely on the statements or representations of fact but must satisfy themselves by inspection or otherwise as
to the accuracy. No person in the employment of the agent or the agent’s principal has any authority to make any representat ions or warranties whatsoever in relation to these particulars and
Savills cannot be held responsible for any liability whatsoever or for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this document.
Confidential information
This proposal is the confidential information of Savills; is strictly for the intended recipient and must not be disclosed to any other party without the prior written consent of Savills.
Copyright
This proposal is copyright material owned by Savills (Singapore) Ltd and related entities. Permission to use any part of this proposal must be sought directly from Savills (Singapore) Ltd or its
related entities. If permission is given, it will be subject to a requirement that the copyright owners name and interest is acknowledged when reproducing the whole or part of any copyright material.Savills Hotels
Savills Hotels Asia Pacific Offices
Singapore Ho Chi Minh City Japan
30 Cecil Street 18/F, Ruby Tower, 15F, Yurakucho ITOCIA
#20-03 Prudential Tower 81 - 85 Ham Nghi Street, District 1 2-7-1 Yurakucho, Chiyoda-ku,
Singapore, 049712 HCMC, Vietnam Tokyo,100-0006
+65 6836 6888 +84 2 3829 3459 +81 3 6777 5100
Shanghai Beijing Melbourne Sydney
25th Floor, Two ICC 2101, East Tower, Twin Tower Level 48, 80 Collins Street Level 7, 50 Bridge Street
No.288 South Shaanxi Road, B-12 Jianguomenwai Avenue, Chaoyang Di Melbourne Sydney
Shanghai, China strict, Victoria 3000 NSW 2000
+8621 6391 668 Beijing, China, 100022 +61 3 8686 8000 +61 2 8215 8888
+8610 5925 2288
savills.com/hotels
hotels@savills.asia
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