SAP Litmos Training Content - customer experience edition 2004 April 2020 release notes
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April 2020 release notes SAP Litmos Training Content customer experience edition 2004
3 S AP Litmos Training Content customer experience edition 3 New products 5 Updated products 6 Translated products We are working on translating our courses into various languages in 2020. Under each course description, you will see which language translations are available for that course. EN - English SP - Spanish GE - German To gain access to courses that aren’t part of your library, please see your Account Manager. GENERAL UPDATE LEGAL UPDATE TRANSLATION While the legal content The legal content has The legal content hasn’t changed, we changed, we recommend hasn’t changed, recommend you assign you assign learners to but the course has learners to the new the new versions to been translated to a versions to provide the ensure they have the specific language. updated version. updated course.
SAP Litmos Training Content
customer experience edition
The content in this library is only available to customers who have an active subscription
to the SAP Litmos Training Content, customer experience edition.
New Courses
Finding Your Brand Voice 1.0 (Global) Essential KPIs 1.0 (Global)
If you’re a modern marketer, content is the blood that Understanding your metrics are critical to the success of
flows through your veins. You’re a storyteller at heart, and marketing organizations. Applying context to data helps,
you channel that creativity into a brand story that your and understanding the effectiveness of your marketing to
audience craves and across the right platform. Measuring a variety of stakeholders in your organization, will help you
the impact of your content strategy is even harder. It’s make sound marketing decisions. For many marketers,
important to write content that resonates with your it’s not a question of, “Do I measure my marketing?” It’s a
audience, then use this across the entire funnel. question of, “What do I measure?” And most importantly,
what do you do with the data once you have it?
10 Minutes | EN
10 Minutes | EN
Email Marketing 1.0 (Global) Project Stakeholders 1.0 (Global)
In spite of the popularity and buzz surrounding new You may have a solid grasp on your company’s org chart,
channels like social media and text messaging, email but stakeholders can be a little more difficult to spot
marketing is still one of the best ways to get in touch than you might think. There may be more stakeholders
with your customers and prospects. Too many marketers connected to your project than are obvious when you
are still missing out on email’s full potential. It can be a first sit down to work on a project. It’s important to
slippery slope, since on average, 3,000 marketing emails identify and analyze the concerns, issues, and influences
are sent each day. How do you stand out from the crowd that various stakeholders can have on your projects. It’s
and not end up in the Spam folder? There are some helpful to understand who they are, how they affect your
simple steps you can take to ensure email marketing is an project, and make them your project champions.
effective channel for your organization.
10 Minutes | EN
10 Minutes | EN
3/9
SAP Litmos Training Content customer experience edition
New Courses
Blacklist Basics 1.0 (Global) Marketing Innovation 1.0 (Global)
Your marketing team probably cringes when the subject Is your marketing department innovated? Marketing
of blacklists is mentioned. Should you be scared innovation is the implementation of a new marketing
of blacklists, or is it a normal business topic? If you method involving significant changes in product design
have done your research about your customers and the or packaging, product placement, product promotion, or
optimum way to reach them is through email, you’ll need pricing. Innovation must be the number one priority for
to ensure that the email doesn’t appear on a blacklist. If almost every company. To be successful, companies need
you end up on a blacklist, your marketing efforts for this to contribute equal amounts of resources to market new
customer or group of customers is wasted. offerings as they do in generating new product ideas.
10 Minutes | EN 10 Minutes | EN
Marketing Metrics 1.0 (Global) Nurture Campaigns 1.0 (Global)
Have you ever wondered how your marketing efforts are A campaign is an inanimate object – why would it need
resulting in sales? Love them or hate them, statistics love and support? Essentially, nurturing is building a
are the answer. Marketing Metrics are statistics used by relationship. But instead of establishing a relationship
marketing departments to demonstrate the effectiveness with a person or close friend, you’ll be examining how
of a company’s marketing campaigns across all channels. leads or prospects interact with your organization. Of
Most marketing departments use their content across course, customers need to know that their best interests
multiple channels. With many channels being used, the are being kept in mind before they begin dealing with
marketing teams should actively track progress and any company. They need the reassurance of your
performance with marketing metrics. reliability and that you will continually provide value. This
relationship must be nurtured.
10 Minutes | EN
10 Minutes | EN
4/9
SAP Litmos Training Content customer experience edition
Updated Courses
Closing with Confidence in Sales 2.0 (Global) Time Management - Tips for Success 2.0
(Global)
Everything comes to a close. Even though closing is the most
natural part of the sales process, most people experience Now that you’ve enhanced the quality of your selling skills
tension and a fear of failure. This course simplifies the closing thought the previous nine modules, this course helps you work
process, ensures you’re in alignment with your customer, and more efficiently and sustainably. Turn time management into a
minimizes those fears of failure and tension. strategic advantage.
10 Minutes | EN 10 Minutes | EN
5/9
SAP Litmos Training Content customer experience edition
Translated Courses
Im B2B-Bereich erfolgreich verkaufen Venta eficaz en B2B 1.0
1.0 (Global) (Global)
Erfolg im B2B-Verkauf fängt damit an, das Kaufverhalten Erfolg im B2B-Verkauf fängt damit an, das Kaufverhalten
der Kunden zu verstehen. Auch wenn es Business- der Kunden zu verstehen. Auch wenn es Business-
to-Business heißt, machen doch Menschen to-Business heißt, machen doch Menschen
Geschäfte mit Menschen. Ein Unternehmen trifft Geschäfte mit Menschen. Ein Unternehmen trifft
keine Kaufentscheidung. Die treffen die Menschen im keine Kaufentscheidung. Die treffen die Menschen im
Unternehmen. B2B-Einkäufe werden von denselben Unternehmen. B2B-Einkäufe werden von denselben
Verhaltensweisen bestimmt wie B2C-Einkäufe, aber B2B Verhaltensweisen bestimmt wie B2C-Einkäufe, aber B2B
ist viel komplexer. In der Regel sind nämlich mehrere ist viel komplexer. In der Regel sind nämlich mehrere
Personen beteiligt und es finden Analysen und eventuell Personen beteiligt und es finden Analysen und eventuell
eine langwierige Evaluierung statt. eine langwierige Evaluierung statt.
10 Minutes | EN, SP, GE 10 Minutes | EN, SP, GE
Beim Verkauf motiviert bleiben 1.0 Estar motivado en ventas 1.0
(Global) (Global)
Ist Verkaufen so einfach, wie ein Lied zu trällern oder ¿Tener éxito en ventas es tan fácil como cantar una gran
einen Werbespruch aufzusagen? Keineswegs. Sie canción o decir un eslogan pegadizo? De ninguna manera.
brauchen Motivation, Ziele und den Willen, erfolgreich zu Es su motivación, metas e impulso lo que lo hacen exitoso
sein. Und dafür müssen Sie an sich selbst glauben. Wie en las ventas. Y solo puede hacerlo si en verdad cree que
erhalten Sie eine positive mentale Einstellung aufrecht? puede. ¿Cómo mantiene una actitud mental positiva en la
venta?
10 Minutes | EN, SP, GE
10 Minutes | EN, SP, GE
6/9
SAP Litmos Training Content customer experience edition
Translated Courses
Die Vorteile von beratendem Verkauf Den B2B-Kaufprozess verstehen 1.0
verstehen 1.0 (Global) (Global)
Dabei tätigt eine einzelne Person oder ein Buying Center
Geschäfte werden zwischen Menschen gemacht.
einen Kauf für das Unternehmen. Zuerst bestimmen
Selbst im B2B-Bereich sind es Menschen, die für ihre
Sie den aktuellen und künftigen Bedarf Ihres Kunden.
Unternehmen Entscheidungen treffen. Was ist beratender
Ermitteln Sie im Gespräch gemeinsam den Kundenbedarf.
Verkauf?Man spricht auch von Beziehungsverkauf. Sie
Bei einem guten Verhältnis können Sie dem Kunden
arbeiten persönlich mit Ihren Kunden, um herauszufinden,
Fragen stellen: über Merkmale, neue Funktionen und
was wichtig für sie ist. Der beratende Verkauf ist wichtig,
Produktionskosten. Das rundet die Angaben ab.
weil Sie eine Brücke zwischen dem Kundenproblem und
der Lösung schlagen können.
10 Minutes | EN, SP, GE
10 Minutes | EN, SP, GE
Comprender el proceso de compra B2B
Entender los beneficios de la venta 1.0 (Global)
consultiva 1.0 (Global) El proceso de compra B2B es la compra hecha por
un individuo o un centro de compras en nombre de la
Incluso en el canal de venta entre empresas o B2B, son
empresa. El primer paso es reconocer las necesidades
personas las que toman las decisiones en nombre de la
actuales y futuras del cliente. Dialogue con los clientes
empresa. ¿Qué es la venta consultiva?Se define como
para ayudarlos a identificarlas. Cuando tiene buena
trabajar personalmente con los clientes para entender
relación con el cliente, puede obtener: características,
qué les importa. El enfoque de venta consultiva es
nueva funcionalidad y costos de producción para definir
esencial porque le permite tender un puente entre el
las especificaciones del producto o servicio.
problema del cliente y la solución. Su relación con el
cliente crea un diálogo abierto y honesto.
10 Minutes | EN, SP, GE
10 Minutes | EN, SP, GE
7/9
SAP Litmos Training Content customer experience edition
Translated Courses
Ihre Verkaufsinteressenten verwalten Captar clientes con soltura 2.0
1.0 (Global) (Global)
Captar clientes es una cuestión de cantidad, pero también
Akquise ist ein wichtiger Teil des Verkaufsprozesses.
de CALIDAD. Quizá el problema más evidente al hablar
Sie suchen Zielkunden und bauen systematisch
sobre captar clientes son las EMOCIONES involucradas.
eine Kommunikation mit ihnen auf. Ihr Ziel dabei ist,
No podemos controlar cómo nos sentimos, aunque sería
sie als Kunden zu gewinnen. Heute geht es um fünf
grandioso; pero si somos conscientes de ello, podemos
Akquisequellen, die Sie strategisch nutzen können, um die
aprovecharlo en las llamadas.
richtigen Zielkunden anzusprechen.
10 Minutes | EN, SP, GE
10 Minutes | EN, SP, GE
Gestionar sus perspectivas de ventas Kundenakquise leicht gemacht 2.0
(Global)
1.0 (Global) Der Versuch, Neukunden anzuwerben, ist etwa so, als wolle
Buscar es una parte esencial del proceso de venta. man einen Hasen fangen. Und wer einen Hasen fangen will,
Lo ayuda a identificar posibles clientes y, luego, a braucht eine Karotte. Bei der Kundenakquise ist Quantität
comunicarse con ellos. Con suerte, esta comunicación los ebenso wichtig wie QUALITÄT.
convertirá en clientes. Recuerde que es vital investigar al
potencial cliente antes de llamarlo. 10 Minutes | EN, SP, GE
10 Minutes | EN, SP, GE
8/9
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