Samsung Hospitality TVs and LYNK REACH Make a Big Splash at Waterpark Resort
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Case Study: Kalahari Resorts & Conventions Samsung Hospitality TVs and LYNK REACH Make a Big Splash at Waterpark Resort Overview Customer Need Samsung Solution Results Kalahari Resorts and Conventions Kalahari deployed over 1,500 The Samsung Hospitality TVs have needed a new generation of hospitality Samsung Hospitality TVs throughout helped Kalahari create a unique and TVs and management technology its Pocono Mountains resort in the differentiated guest experience. The to meet the changing needs and guest rooms, cabanas, bar, and TVs provide guests with multiple expectations of guests. The TVs lobby. The 48-inch and 65-inch TVs content streams including easy needed to provide easy connectivity integrate with Samsung’s LYNK connectivity with their own device. to guest devices like tablets and Remote Enhanced Active Control for In the waterpark cabanas, the TVs streaming devices and be resilient Hospitality (REACH) solution, which deliver reliable viewing in a living to harsh conditions at Kalahari’s enables centralized management over room-like setting. The LYNK REACH indoor waterpark. The management coaxial cable including channel line-up technology minimizes service calls technology needed to centralize changes, remote diagnostics, and in- and enables the resort to showcase support and content delivery so house channel content. promotions and events on all displays. that the resort could quickly and easily deliver unique entertainment experiences.
The Customer Need:
A Next Generation Hospitality TV System
Kalahari Resorts owns and operates When Kalahari began planning In the bar and lobby, Kalahari
Africa-themed properties in the design of its new Pocono wanted to entertain guests with
family vacation hotspots including Mountains resort, company unique, themed content that
Wisconsin Dells, Sandusky, experts studied the trends in guest connected to the brand experience
Ohio and Pocono Mountains of usage and preferences for in- and transported guests to another
Pennsylvania. Named after the room entertainment. “We saw that continent.
Kalahari Desert in southern Africa, traditional in-room programing was
the resort’s namesake theme is going the way of the old traditional Brandt also wanted to use the
applied throughout its guest rooms, room phones, which few people house channels to do more than
indoor waterparks, restaurants, use anymore,” says Greg Gogola, just show static information about
bars, and spas. Kalahari corporate director of IT. the property. “We wanted to use the
“Our guests needed to connect their TVs to showcase special events,
The Pocono Mountains resort is own devices to watch content on daily activities, and promotions and
the latest addition to the Kalahari the TVs. They also wanted easier needed a content management and
portfolio with 457 guest rooms and menu navigation that they are delivery system to easily reach our
suites. Accommodations range from already familiar with on their guests no matter where they were,”
two-room family suites to two-story home TVs.” says Brandt.
standalone buildings equipped with
five bedrooms, a recreation room, Kalahari also needed to expand Finally, the Kalahari needed a
full bar and nine TVs. digital engagement beyond the centralized solution for managing
hotel room and into the resort’s the TV content and programming.
According to Condé Nast Traveler entertainment areas to help drive “We were going to build a mega
magazine, Kalahari operates “the F&B and other revenue streams. resort, and didn’t want to have our
world’s coolest indoor waterparks.” “We have waterpark cabanas for engineers and support staff having
The Pocono Mountains property daily rental,” says Cary Brandt, to visit every guest room whenever
has a massive 100,000-square-foot corporate creative director of there was a channel lineup change,”
indoor waterpark with a retractable entertainment at Kalahari. “We says Gogola. “We also needed
roof, a lazy river, and dozens of wanted to provide a high-quality TV high-quality, reliable TVs that would
water slides. Families can take a viewing experience so families and require minimum support or repairs.”
break from all the water fun and friends could lounge there all day
relax in private pool-side cabanas. and enjoy the food and beverages.”
When phase two is completed,
The cabana TVs needed to be
the property will have nearly 1,000
reliable and hold up to the humidity
guest rooms and will be the
around the waterpark.
largest indoor waterpark in the
United States.
2
The Solution:
Samsung Hospitality TVs LYNK to the Future Samsung
Hospitality TV
After evaluating several TV brands, and 90 degree stops for maximum
Kalahari selected the Samsung flexibility and optimal viewing from Solutions
Hospitality TVs and LYNK Remote anywhere in the room.
Enhanced Active Control for
Hospitality (REACH) solution. In order to centrally manage the Smart Hospitality tvs
TV infrastructure, Kalahari installed
The resort teamed with American Samsung’s REACH platform. The
Hotel Register, ALMO and Judge REACH server and remote controller
Group, a national system integrator, enable the updating and adjusting
to plan and deploy more than 1,500 of the TVs over radio frequency (RF)
48-inch 670 Series TVs and 65-inch signals. “We can now easily control
890 Series Smart TVs throughout the the standard volume levels on our TVs
Pocono resort’s guest rooms, cabana and change our channel lineups from
lounges, bars, restaurants, and lobby. a centralized location,” says Gogola. A broad range of Smart TVs
“That’s a huge win for us because designed to enhance the guest
Samsung Hospitality TVs deliver a we were never able to do that before experience and simplify IT
premium viewing experience at a Samsung.” management.
cost-effective price. Regular rooms
have two TVs while the large suites Samsung’s LYNK REACH also
have up to nine TVs. The fully-featured enables Kalahari to program and
TVs include Connect Share to enable change channels to take advantage LYNK REACH®
guests to connect devices over USB of promotions within the hotel. For
and HDMI ports. example, when a celebrity makes an LAN
ACT
LAN
LINK
POWER WD
appearance at the resort, a message
RESET
POWER
The TVs also feature volume limiters, can be sent to guests over their TVs to Manage your Hospitality TVs and
lock-out controls, hotel channels, and promote the visit and invite guests to customize the guest experience
USB cloning. The display pedestal come for autographs. with features including a graphical
stand rotates with optional 20, 60, user interface and interactive
channel guide.
\
3
The Results:
Providing Unique Viewing Experiences Throughout the Resort
The Samsung Hospitality TVs are would serve as background music, but Based on the success at the Pocono
enabling Kalahari to create a truly instead, people gather and watch them Mountains resort, Samsung has
unique vacation experience for guests as if it’s a real concert,” says Brandt. become the standard TV solution for
and conventioneers. “To us, they’re not all Kalahari properties. As older TVs
just TVs, they’re video wallpaper that In the hotel rooms, guests can watch at the Wisconsin Dells and Sandusky
we can use all over the resort to delight cable programming with interactive properties are retired, they are replaced
guests and give them memorable program guides. Or they can connect with new Samsung TVs. And future
experiences,” says Brandt. their own devices to stream movies or properties will be equipped with
play games. “Guests have been really Samsung.
For example, four 65-inch Samsung happy with the in-room TVs,” says
Smart Signage displays are mounted Gogola. “Many guests already have “We are very excited about what we
side-by-side in the main bar. During a Samsung TV at home, so they just can do in the future with Samsung,”
the day, they display African wildlife expect that quality in the resort.” says Brandt. “Working with the
scenery. In the evening, the displays Samsung technology has opened
create a virtual rock concert. Each Managing a fleet of 1,500 TVs has new possibilities that will take the
display shows a different musician been easy with the reliability of the TVs guest experience to a whole new level
singing or playing an instrument. The and the LYNK REACH platform. “The and it wouldn’t be possible without
content is synchronized so that all Samsung TVs simplify management Samsung.”
four artists interact simultaneously to and make it easy for our maintenance
create a concert that appears to be teams and staff to focus more on the
live. “At first, we thought the videos overall guest experience,” says Gogola.
Learn More - www.getgrooven.com - sales@getgrooven.com - 855-7178586
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simulated. This case study is for informational purposes only. Samsung makes no warranties, express or implied, in this case study.
CASEST-HTV-KALAHARI-JUN16KC
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