Samsung Galaxy Tab S7 FE 2021 Product Brand Playbook - Confidential

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Samsung Galaxy Tab S7 FE 2021 Product Brand Playbook - Confidential
Samsung Galaxy Tab S7 FE     Confidential

2021 Product
Brand Playbook
July 27, 2021

Version 1.0
                           Samsung Galaxy Tab S7 FE — 1
Samsung Galaxy Tab S7 FE 2021 Product Brand Playbook - Confidential
Confidentiality   This material contains important management
Notice            and technical information. If revealed to a
                  competitor, this information may result in various
                  losses, such as losing the technological or
                  competitive advantage against the competitor.
                  Thus, leaking or forwarding any content of this
                  document is strictly prohibited. Violators will be
                  subject to discipline according to the company
                  information security regulation.

                  SAMSUNG PROPRIETARY AND CONFIDENTIAL
Samsung Galaxy Tab S7 FE 2021 Product Brand Playbook - Confidential
Legal Notice   1. All functionality, descriptions, ideas, drawings,
                  features, specifications and other information
                  provided in this document are (i) Samsung’s
                  proprietary and confidential information,
                  (ii) subject to the non-disclosure agreement,
                  (iii) provided for discussion purposes only, and
                  (iv) shall not be disclosed by the recipient to any
                  third party.
               2. Samsung reserves the right to make changes to
                  this document, at any time, without obligation on
                  Samsung to provide notification of such change.
               3. Nothing in this document grants to the recipient
                  any license or right in or to information or
                  materials provided in this document, or any
                  intellectual property therein.
               4. THIS DOCUMENT AND ANY INFORMATION CONTAINED
                  HEREIN ARE PROVIDED ON AN AS-IS BASIS WITHOUT
                  WARRANTY OF ANY KIND, EITHER IMPLIED OR EXPRESSED.

               SAMSUNG PROPRIETARY AND CONFIDENTIAL
Samsung Galaxy Tab S7 FE 2021 Product Brand Playbook - Confidential
Table of Contents   5    Messaging

                    11   Assets

                    18   Product Images

                    23   Accessories

                    26 Spec Cards

                    28 Branding

                    32   B2B

                    37   Resources

                    39 Legal
Samsung Galaxy Tab S7 FE 2021 Product Brand Playbook - Confidential
Messaging

            Samsung Galaxy Tab S7 FE — 5
Samsung Galaxy Tab S7 FE 2021 Product Brand Playbook - Confidential
Samsung
Galaxy Tab S7 FE
Overview

                                                       Productivity is better with play

            Make your mark on the world with Samsung Galaxy Tab S7 FE, the tablet designed to bring great ideas to life.
            Galaxy Tab S7 FE wows the senses with dual speakers and an expansive 12.4” screen that’s easy on the eyes,
            whether you’re inside or outside. The resigned S Pen* even feels more like a real pen, allowing you to take
            notes comfortably by hand or sketch out your ideas in rich detail. With a lightning-fast processor and plenty
            of space to store items that inspire, you can now level up your possibilities. Tie it all together with a distinctive
            colour that fits your personal style, and make a mark that’s undeniably you.
            *S Pen included with tablet.

                                 Primary Features                                       Secondary Features

                                       Large Screen                                         YouTube Premium

                                      Iconic Colours                                     Samsung Mobile TV Plus

                                           S Pen                                           Landscape Camera

                              Multi-Device Connectivity                                 Preinstalled Creative Apps

                                 Long-Lasting Battery                                        Clip Studio Paint

                                Powerful Performance                                             Noteshelf

Messaging                                                                                                                           Samsung Galaxy Tab S7 FE — 6
Samsung Galaxy Tab S7 FE 2021 Product Brand Playbook - Confidential
Samsung Galaxy Tab S7 FE
Primary Features
 Features         Headline              Retail                     Short Copy                               Long Copy                                                              Disclaimer

 Large Screen     Big screen.           Get closer to the action   A large display brings your content      Whether you’re studying late into the night or taking a break,
                  Big experience.       with a large display so    to life in brilliant colour, making it   you’ll get closer to the action with a large display and a 12.4”
                                        you can crush your         great for study time or a quick          viewing surface that's easy on the eyes. Hear all the details in
                                        studying goals and         entertainment break.                     Dolby Atmos surround sound with dual speakers tuned by
                                        move onto                                                           AKG.
                                        entertainment.

 Iconic Colours   Bold colours.         Vivid colours that         Choose a bold colour that makes it       It's all about the details, so make it unmistakably yours with a
                  Bold statement.       complement your            unmistakably yours.                      selection of four vivid colours. What a great way to make
                                        personal brand.                                                     your tablet stand out with a stylish look that's oh-so-you.

 S pen            Write. Draw. Click.   Responsive S Pen           Take notes in class, sketch out an       Stay on top of your studies with the included S Pen.1 The          1
                                                                                                                                                                                   S Pen included with the tablet.
                  Tap.                  included1 for a            idea or even doodle with the             responsive design creates an experience that feels closer to       2
                                                                                                                                                                                   Compared to previous S Pen.
                                        pen-on-paper               included S Pen,1 featuring a             pen on paper than ever before. Easily tap through your
                                        experience.                responsive design that feels closer      favourite apps. Sketch to your heart's content. Take notes in
                                                                   to pen on paper than ever before. 2      class, and convert them into text easily with Samsung Notes.

 Multi-Device     More workspace.       Easily sync across your    Master your assignments with the         Level up your productivity with seamless Samsung UI                1
                                                                                                                                                                                   Galaxy products sold separately.
 Connectivity     More ways to get      Samsung Galaxy             assistance of Galaxy connectivity.       connectivity that lets you customize your user experience
                  work done.            devices.                   Multitask on an expanded                 across multiple Galaxy devices. For instance, capture your
                                                                   workstation that lets you hand off       idea on whatever device is most handy (like your phone) and
                                                                   content between your compatible          send it to another device (like your tablet) with a tap. Looking
                                                                   devices, or enjoy a PC-like              for ways to do even more? Samsung DeX 1 lets you open
                                                                   experience with multiple windows         multiple windows and control them through a taskbar for a
                                                                   open on your tablet.                     PC-like experience.

 Long-Lasting     The power to go       Plenty of power for        Galaxy Tab S7 FE features long           Power through your day — and then some — on a single               2
                                                                                                                                                                                   Based on average battery life under
 Battery          all day.              studying or streaming.     battery life2 to help you power          charge. Galaxy Tab S7 FE comes with long battery life, 2 so you        typical usage conditions. Actual battery
                                                                                                                                                                                   life depends on factors such as network,
                                                                   through your day — and then              can keep on going whether you're in class or watching your             features selected and other application-
                                                                   some — on a single charge.               favourite show. When you finally do need to power up, the              usage patterns. Results may vary.
                                                                                                            fast-charging USB-C port means you can get back up to
                                                                                                            speed for more work or play.

 Powerful         The speed to move.    Lightning speed for        With the Qualcomm SM7225                 A powerful Qualcomm SM7225 Octa-Core processor delivers            1
                                                                                                                                                                                   Based on average battery life under
 Performance      The space to grow.    your fast-paced            Octa-Core processor, you will enjoy      crazy-fast speed for a super-smooth experience.1 Tackle                typical usage conditions. Average
                                                                                                                                                                                   expected performance based on typical
                                        lifestyle.                 a smooth viewing experience for          your schoolwork or lose yourself in hours of entertainment.            usage. Actual battery life depends on
                                                                   your favourite entertainment.1           You'll also find plenty of storage so you can keep all your            factors such as network, features
                                                                   Coupled with high capacity               favourite items handy for when you need them most.                     selected, frequency of calls and voice,
                                                                   memory, Galaxy Tab S7 FE lets you                                                                               data and other application usage
                                                                                                                                                                                   patterns. Results may vary. Expandable
                                                                   save and store what you need to                                                                                 up to 1TB (sold separately).
                                                                   access at a moment’s notice.

Messaging                                                                                                                                                                                   Samsung Galaxy Tab S7 FE — 7
Samsung Galaxy Tab S7 FE 2021 Product Brand Playbook - Confidential
Samsung Galaxy Tab S7 FE
Secondary Features
 Features          Headline         Retail                   Short Copy                          Long Copy                                                            Disclaimer

 YouTube Premium   Stream your      Enjoy hours of ad-free   Unwind with access to millions of   Lose yourself in hours of uninterrupted entertainment after a    1
                                                                                                                                                                      With eligible purchase. New users only (no
                   heart out.       entertainment with       videos on YouTube Premium3 — two    long day with access to YouTube Premium. 3 Enjoy two                 past trial of YouTube Premium, YouTube
                                                                                                                                                                      Music Premium, YouTube Red or Google
                                    YouTube Premium3 at      months of ad-free content at no     months of ad-free videos and keep up with exclusive content          Play Music). Redeem in the YouTube
                                    no extra charge.         extra charge.                       from your favourite creators at no extra charge. Or unwind           application on eligible devices between
                                                                                                 after a long day with a stream of popular (or random) videos.        January 14, 2021, and April 5, 2022, at
                                                                                                 You can even download clips for later viewing so you never           11:59 pm PST. Form of payment required.
                                                                                                                                                                      [Local monthly price]/month after trial
                                                                                                 miss out.                                                            billed on a recurring monthly basis.
                                                                                                                                                                      Cancel anytime. No refunds for partial
                                                                                                                                                                      billing periods.
                                                                                                                                                                      Full terms: https://www.youtube.com/
                                                                                                                                                                      premium/restrictions.

 Samsung Mobile    160+ channels.   Stay entertained with    Indulge your appetite for           Indulge your appetite for entertainment with free access to
 TVPlus            100% free.       free access to           entertainment with free access to   Samsung Mobile TV Plus. Dive into over 160 channels and
                                    Samsung Mobile TVPlus.   Samsung Mobile TV Plus. Dive into   videos on demand, such as movies, music, news and sports.
                                                             over 160 channels and videos on     Best of all, this content is ready and waiting for you on your
                                                             demand, such as movies, music,      tablet so you can view great shows on demand whenever
                                                             news and sports.                    you're ready.

 Landscape         Puts you         A wide-angle camera      Stay in frame with a landscape      The 3-MIC solution helps reduce surrounding noise by 50%, so
 Camera            centre stage.    view to capture more     view that automatically puts you    you’ll always sound great in your virtual class or on a video
                                    of your world — and      front and centre. And with a        chat. You can also enhance your photography skills with a
                                    what's around you.       wide-angle view, you can show off   landscape-oriented camera that automatically keeps you in
                                                             more around you.                    frame — all you have to focus on is your winning pose. Plus,
                                                                                                 the wide-angle view takes in more of your stunning
                                                                                                 backdrops, from epic cityscapes to stunning desert vistas.

Messaging                                                                                                                                                                     Samsung Galaxy Tab S7 FE — 8
Samsung Galaxy Tab S7 FE 2021 Product Brand Playbook - Confidential
Samsung Galaxy Tab S7 FE
Secondary Features
 Features            Headline              Retail                       Short Copy                             Long Copy                                                          Disclaimer

 Clip Studio Paint   Let your creativity   Illustrate or paint like a   Sketch, draw or paint whenever         Bring your art to life in front of your eyes with your six-month   * Preload supported in select markets. In
                     soar.                 pro with your six-month      inspiration strikes with your          free trial* of Clip Studio Paint. You can use your S Pen as a      other countries, Clip Studio Paint can be
                                                                                                                                                                                  downloaded from the Galaxy Store, and is
                                           free trial* of Clip Studio   six-month free trial* of Clip Studio   paintbrush to sketch, paint or draw right onto your tablet         free for 6 months. Certain features may be
                                           Paint.                       Paint, a must-have tool for visual     anytime inspiration strikes. From comics to concept art to         restricted after the 6 free months of
                                                                        creators.                              animation, the only limit is your imagination. Clip Studio Paint   service. Paid subscription is available for
                                                                                                               is a must-have for creators who love to draw or paint.             additional use. Users are NOT asked for
                                                                                                                                                                                  payment information prior to the free trial.
                                                                                                                                                                                  After the free trial, user can choose to
                                                                                                                                                                                  subscribe from: CSP PRO: $4.49/month or
                                                                                                                                                                                  $24.99/annual, CSP EX: $8.99/month or $71.99/
                                                                                                                                                                                  annual (The free trial provides CSP EX.)
                                                                                                                                                                                  Subscription plans: https://ec.clip-studio.
                                                                                                                                                                                  com/en- us/application/
                                                                                                                                                                                  plans?transitionSourceUrl=https://www.
                                                                                                                                                                                  clipst udio.net/en/

                                                                                                                                                                                  Difference between PRO and EX is that EX
                                                                                                                                                                                  unlocks extra tools such as 2D/3D
                                                                                                                                                                                  conversion and multi-page management
                                                                                                                                                                                  for online/offline publishing.
                                                                                                                                                                                  Differences between PRO and EX: https://
                                                                                                                                                                                  www.clipstudio.net/en/promotion/
                                                                                                                                                                                  upgrade/

 Noteshelf           The notetaking app    Take notes your way.         Discover multiple ways to level up     Take notes the way that works best for you with Noteshelf. 3, 4    3
                                                                                                                                                                                      App availability may vary by country
                     that’s noteworthy.                                 your notetaking abilities in your      Write longhand with your S Pen and let your thoughts flow              and region.

                                                                        own personal style. 3, 4               fluidly onto your note — you can convert your words into text      4
                                                                                                                                                                                      Feature supports nine languages:
                                                                                                               later. Or type directly into the note itself. Plus, with free          English, German, Italian, French, Korean,
                                                                                                               membership to Noteshelf Club, you can enjoy access to                  Japanese, Traditional Chinese, Simplified
                                                                                                                                                                                      Chinese and Spanish. Noteshelf is
                                                                                                               your own paper templates and folder covers for an array
                                                                                                                                                                                      provided in English by default for
                                                                                                               of note-taking options that suit your unique style.                    language settings other than the
                                                                                                                                                                                      aforementioned.

Messaging                                                                                                                                                                                     Samsung Galaxy Tab S7 FE — 9
Samsung Galaxy Tab S7 FE 2021 Product Brand Playbook - Confidential
Samsung Galaxy Tab S7 FE
Accessories
 Features            Headline                 Retail                 Short Copy                            Long Copy                                                          Disclaimer

 Super Lightweight   All-around               Type anywhere with a   Do more in a snap with a protective   Protect your tablet — and create more — with a cover that      1
                                                                                                                                                                              Book Cover Keyboard sold separately.
 Book Cover          protection.              keyboard that also     cover that doubles as a keyboard.     doubles as a keyboard. Sturdy but ultra-lightweight, Galaxy
 Keyboard            All-around               protects.                                                    Tab S7 FE Book Cover Keyboard1 unfolds easily so you can
                     possibility.                                                                          type on your tablet like you would on a PC, anywhere you go.
                                                                                                           The keyboard’s large key sizes make for confident
                                                                                                           keystrokes, and you can stay in creative mode longer with
                                                                                                           the embedded pen holder, since you’ll always have your S
                                                                                                           Pen nearby. Plus, the cover automatically knows when you’ve
                                                                                                           closed the tablet to conserve power for when you want to
                                                                                                           use it most.

 Slim Design &       Practical. Protective.   Defend your tablet     Enjoy more viewing options with       Protect your device with Galaxy Tab S7 FE Book Cover. 2 The    2
                                                                                                                                                                              Book Cover Keyboard sold separately.
 Full Book Cover                              against wear.          two different angles, and protect     slim, lightweight design offers enhanced protection against
                                                                     your tablet against scratches and     scratches and bumps, without the bulk. The free-angle hinge
                                                                     dings with Galaxy Tab S7 FE Book      lets you prop the tablet up at two different angles to
                                                                     Cover. 2                              comfortably draw, write or take notes and even view your
                                                                                                           favourite show from your couch. An on / off feature
                                                                                                           automatically senses when the tablet closes, helping you
                                                                                                           enjoy your tablet longer on a single charge. Plus, the Book
                                                                                                           Cover is available in four colours so you can flaunt your
                                                                                                           personal style.

Messaging                                                                                                                                                                            Samsung Galaxy Tab S7 FE — 10
Assets

         Samsung Galaxy Tab S7 FE — 11
Iconography                  The following outlines the main icons that should be used throughout the
                             product launch. All icons should only be used from September 1, 2021, onwards.
                             The following icons are to be used across the channels listed: Retail, Digital,
                             Social, Print and OOH.

                             Product logo
                             - Minimum size of logos for print should not reach less than 5mm in height.
                             - Minimum size of logos for digital should not reach less than 8px in height.
                             - If stacking multiple product logos, the space between each logo should
                               be 0.75 of the x-height.

                                                              Primary Features

              Large Screen   Iconic Colours           S Pen               Multi-Device       Long-Lasting        Powerful
                                                                          Connectivity         Battery         Performance

                                                          Secondary Features

                                YouTube          Samsung Mobile            Landscape         Preinstalled
                                Premium             TV Plus                 Camera          Creative Apps

Assets                                                                                                                 Samsung Galaxy Tab S7 FE — 12
Main Key Visual   The following outlines the main key visual that should be used throughout
                  the product launch. All key visuals should only be used from September 1, 2021,
                  onwards. The following KVs are to be used across the channels listed:
                  Retail, Digital, Social, Print and OOH.

Assets                                                                                              Samsung Galaxy Tab S7 FE — 13
Alt Key Visual                      The following outlines the main key visual that should be used throughout
                                    the product launch. All key visuals should only be used from September 1, 2021,
                                    onwards. The following KVs are to be used across the channels listed:
                                    Retail, Digital, Social, Print and OOH.

                 Galaxy Tab S7 FE
                 Mystic Black

                 Galaxy Tab S7 FE
                 Mystic Green

                 Galaxy Tab S7 FE
                 Mystic Pink

                 Galaxy Tab S7 FE
                 Mystic Silver

Assets                                                                                                                Samsung Galaxy Tab S7 FE — 14
Feature Visual   The following outlines the secondary key visual that should be used throughout
                 the product launch. All key visuals should only be used from September 1, 2021,
                 onwards. The following KVs are to be used across the channels listed:
                 Retail, Digital, Social, Print and OOH.

                 Primary Features

                 Large Screen         Iconic Colours    S Pen          Multi-Device      Long-Lasting        Powerful
                                                                       Connectivity      Battery             Performance

                 Secondary Features

                 YouTube Premium      Samsung Mobile    Landscape      Preinstalled      Clip Studio Paint   Noteshelf
                                      TV Plus           Camera         Creative Apps

                 Accessories

                 Super Lightweight    Slim Design &
                 Book Cover           Full Book Cover
                 Keyboard

Assets                                                                                                       Samsung Galaxy Tab S7 FE — 15
Benefit-Based Imagery   The following outlines the benefit-based visuals that should be used throughout
                        the product launch. All key visuals should only be used from September 1, 2021,
Text Versions
                        onwards. The following KVs are to be used across the channels listed:
                        Retail, Digital, Social, Print and OOH.

                        Primary Features

                        Large Screen         Iconic Colours   S Pen           Multi-Device      Long-Lasting        Powerful
                                                                              Connectivity      Battery             Performance

                        Secondary Features

                        YouTube Premium      Samsung Mobile   Landscape       Preinstalled      Clip Studio Paint   Noteshelf
                                             TV Plus          Camera          Creative Apps

Assets                                                                                                              Samsung Galaxy Tab S7 FE — 16
Benefit-Based Imagery   The following outlines the lifestyle key visual that should be used throughout
                        the product launch. All key visuals should only be used from September 1, 2021,
No-Text Versions
                        onwards. The following KVs are to be used across the channels listed:
                        Retail, Digital, Social, Print and OOH.

                        Primary Features

                        Large Screen         Iconic Colours   S Pen            Multi-Device       Long-Lasting        Powerful
                                                                               Connectivity       Battery             Performance

                        Secondary Features

                        YouTube Premium      Samsung Mobile   Landscape        Preinstalled       Clip Studio Paint   Noteshelf
                                             TV Plus          Camera           Creative Apps

Assets                                                                                                                Samsung Galaxy Tab S7 FE — 17
Product
Images

          Samsung Galaxy Tab S7 FE — 18
Galaxy Tab S7 FE       Device images shown indicate all available colours and the preferred angle
                       of the device.
Colour: Mystic Black
                       Visuals should not be changed or modified in any way.

                                                             Preferred Angle - Front

Product Images                                                                                      Samsung Galaxy Tab S7 FE — 19
Galaxy Tab S7 FE       Device images shown indicate all available colours and the preferred angle
                       of the device.
Colour: Mystic Green
                       Visuals should not be changed or modified in any way.

                                                             Preferred Angle - Front

Product Images                                                                                      Samsung Galaxy Tab S7 FE — 20
Galaxy Tab S7 FE      Device images shown indicate all available colours and the preferred angle
                      of the device.
Colour: Mystic Pink
                      Visuals should not be changed or modified in any way.

                                                            Preferred Angle - Front

Product Images                                                                                     Samsung Galaxy Tab S7 FE — 21
Galaxy Tab S7 FE        Device images shown indicate all available colours and the preferred angle
                        of the device.
Colour: Mystic Silver
                        Visuals should not be changed or modified in any way.

                                                              Preferred Angle - Front

Product Images                                                                                       Samsung Galaxy Tab S7 FE — 22
Accessories

              Samsung Galaxy Tab S7 FE — 23
Samsung Galaxy Tab S7 FE
Accessories
  Features              Headline                  Retail                 Short Copy                            Long Copy                                                          Disclaimer

 Super Lightweight      All-around                Type anywhere with a   Do more in a snap with a protective   Protect your tablet — and create more — with a cover that      1
                                                                                                                                                                                  Book Cover Keyboard sold separately.
 Book Cover             protection.               keyboard that also     cover that doubles as a keyboard.     doubles as a keyboard. Sturdy but ultra-lightweight, Galaxy
 Keyboard               All-around                protects.                                                    Tab S7 FE Book Cover Keyboard1 unfolds easily so you can
                        possibility.                                                                           type on your tablet like you would on a PC, anywhere you go.
                                                                                                               The keyboard’s large key sizes make for confident
                                                                                                               keystrokes, and you can stay in creative mode longer with
                                                                                                               the embedded pen holder, since you’ll always have your S
                                                                                                               Pen nearby. Plus, the cover automatically knows when you’ve
                                                                                                               closed the tablet to conserve power for when you want to
                                                                                                               use it most.

 Slim Design &          Practical. Protective.    Defend your tablet     Enjoy more viewing options with       Protect your device with Galaxy Tab S7 FE Book Cover. 2 The    2
                                                                                                                                                                                  Book Cover Keyboard sold separately.
 Full Book Cover                                  against wear.          two different angles, and protect     slim, lightweight design offers enhanced protection against
                                                                         your tablet against scratches and     scratches and bumps, without the bulk. The free-angle hinge
                                                                         dings with Galaxy Tab S7 FE Book      lets you prop the tablet up at two different angles to
                                                                         Cover. 2                              comfortably draw, write or take notes and even view your
                                                                                                               favourite show from your couch. An on / off feature
                                                                                                               automatically senses when the tablet closes, helping you
                                                                                                               enjoy your tablet longer on a single charge. Plus, the Book
                                                                                                               Cover is available in four colours so you can flaunt your
                                                                                                               personal style.

Available in Mystic Black, Mystic Green, Mystic Pink, Mystic Silver.

Accessories                                                                                                                                                                             Samsung Galaxy Tab S7 FE — 24
Samsung Galaxy Tab S7 FE
Accessories

Accessories                Samsung Galaxy Tab S7 FE — 25
Spec Cards

             Samsung Galaxy Tab S7 FE — 26
Spec Cards   The top RTBs for this device will be displayed on spec cards to be used
             in retail communication instances.

                   2021

                             Large                    S Pen                 Multi-device                     Long Lasting
                            Screen                                          Connectivity                       Battery

                      Dual speakers and 12.4” screen are easy on
                      the eyes whether you’re inside or outside.
                      Redesigned S Pen feels like a real pen making
                      for comfortable note taking or sketching.
                      Connect your Galaxy devices together to
                      easily share files, photos or expand your
                      workstation with a second screen.
                      Keep everyone in the family entertained with
                      two months of free YouTube Premium1 for
                      hours and hours of ad-free fun.
                     Size 12.4”
                     Colour Mystic Black, Mystic Green, Mystic Pink, Mystic Silver
                     Battery 10,090mAh Storage 4GB + 64GB | 6GB + 128GB

               1
                   With eligible purchase. New users only (no past trial of YouTube Premium, YouTube Music Premium, YouTube Red
                   or Google Play Music). Redeem in the YouTube application on eligible devices between March 6, 2021, and April 5, 2022,
                   at 11:59pm PST. Form of payment required. $11.99/month after trial billed on a recurring monthly basis. Cancel anytime.
                   No refunds for partial billing periods. Full terms: https://www.youtube.com/premium/restrictions

Spec Cards                                                                                                                                   Samsung Galaxy Tab S7 FE — 27
Branding

           Samsung Galaxy Tab S7 FE — 28
esLogo Principles

                                                                      1. Lettermark should only  becorners
                                                                                             ① Top    placed  ofwithin the top
                                                                                                                the creative      corners of the
                                                                                                                             are dedicated
                                                                         creative. Place productfor
                                                                                                 logos    within the
                                                                                                    the lettermark    creative
                                                                                                                   only.          arealogos
                                                                                                                         Place product  or in the
                                                                         bottom corners.        within the creative area or in the bottom corners.

   Minimum clear space          Minimum size

                         0.5s                  Print = 3mm height

                           s                   Digital = 8px height

                         0.5s

    0.5s

                                                                                                  ② Do not place the lettermark in any
                                                                      2. Do not place the lettermark in any bottom corners of the layout.
                                                                                                bottom corners of the layout.

                                                                                               ③ The lettermark should be placed independently.
                                                                      3.   The lettermark should be
                                                                                                  Logo placed
                                                                                                        lock-upsindependently.
                                                                                                                  using the lettermarkLogo
                                                                                                                                        are lock-ups
                                                                                                                                            limitedly
                                                                           using the lettermark are  limitedly
                                                                                                  allowed        allowed
                                                                                                           with product     with
                                                                                                                          logos   product logos only.
                                                                                                                                only.

                                                                                               ④ Do not use "Samsung" or the lettermark when
                                                                                                  creating or expressing other names.
                                                                      4. Do not use    "Samsung" or  the lettermark when creating or
                                                                                                  (i.e. Marketing programs, places, organizations)
                                                                         expressing other names (i.e., marketing programs, places,
                                                                         organizations).    ⑤ Place the product logo within the creative area.

                                                                                                  ⑥ When the product logo is used as the headline,
                                                                      5. Place the product logothe
                                                                                                within the creative area.
                                                                                                   height of the product logo may vary from
                                                                                                     120% to 200% of the lettermark height according to
                                                                                                     the length of the product logo.
                                                                      6. When the product logo is used as the headline, the height of the
                                                                         product logo may vary from 120% to 200% of the lettermark height
                                                                         according to the length of the product logo.

   Branding                                                                                                                                  Samsung Galaxy Tab S7 FE — 29
03

Basic logo
Basic Logo                                                                Logo    lock-up
                                                                          Logo Lock-Up

                                                                          Horizontal lock-up ① Use Samsung Sharp Sans Bold.
                                                                                                          0.9x
                                                                                                 ② Only use black or white.
                                                                                                                                                        0.65x

                                                                                                 ③ Use initial caps for product logos.                     x

                                                                                                                                                        0.65x

Clear space & sizes                                                                              ④ Do not use product logos smaller than
                                                                           0.65x (Clear space)
                                                                                                   3mm in height for print and 8 pixels in
                         0.23x        0.31x   0.537x                                               height for digital purposes.
                                                                  0.65x

                                                       X-height      x
                                                                          Vertical lock-up
                                                                  0.65x            0.1x

                                                                                                                          0.65x
 0.65x

                                                                                                                          0.95x

Minimum size                                                                                                                 x

                                                                                                                          0.65x

               Print = 3mm height                                          0.65x

               Digital = 8px height

                                                                          Minimum size

                                                                                                   Print = 3mm height
                                                                                                   Digital = 8px height

1. Use Samsung Sharp Sans Bold.                                           1. In principle, the lettermark should be placed independently.

2. Only use black or white.
                                                                          2. Logo lock-ups using the lettermark are allowed with the
                                                                             product logo when space is extremely limited or there are
3. Use initial caps for product logos.
                                                                             intellectual property (IP) issues.
4. Do not use product logos smaller than 3mm in height
   for print and 8 pixels in height for digital purposes.                 3. Use initial caps for product logos. The height of the first letter
                                                                             of the product logo and first “S” in the lettermark use a 1:1 ratio.

Branding                                                                                                                                     Samsung Galaxy Tab S7 FE — 30
Do Nots

         Galaxy Tab S7 FE                                    Galaxy Tab S7 FE                                                                             GALAXY TAB S7 FE

Do not
Do notmake
        makeproduct
              productlogos with
                       logos    anyany
                             with   typeface
                                       typeface        Do not
                                                       Do not mix
                                                              mixwith
                                                                  withdifferent
                                                                        differentweights.
                                                                                  weights.                 Do not
                                                                                                           Do not change
                                                                                                                  changeelement
                                                                                                                          elementposition.
                                                                                                                                   position.       Do
                                                                                                                                                   Do not
                                                                                                                                                       notuse
                                                                                                                                                           useall
                                                                                                                                                                allcapital
                                                                                                                                                                    capitalletters unless
                                                                                                                                                                              letters     an acronym
                                                                                                                                                                                      unless         is used.
                                                                                                                                                                                              an acronym
   not make  product logos with any typeface           Do     mix with different weights.                     not change element position.         Do  not use all capital letters unless an acronym is used.
other than Samsung Sharp Sans Bold.
other than
other  thanSamsung
            Samsung Sharp  Sans
                       Sharp    Bold.
                             Sans  Bold.                                                                                                           is used.

Do not add to or alter the shape of the element.       Do not use colors other than black or white.        Do not apply gradients on the logo.     Do not place on busy backgrounds .
Do not
   notadd
       addtotoor
               oralter
                  alterthe shape
                         the     of the
                             shape       element.
                                     of the element.   Do not
                                                          not use
                                                              usecolors  other
                                                                   colours     thanthan
                                                                            other   black or white.
                                                                                        black  or white.   Do not
                                                                                                              not apply
                                                                                                                  applygradients
                                                                                                                         gradientsonto
                                                                                                                                     the logo.
                                                                                                                                       the logo.   Do
                                                                                                                                                   Do not
                                                                                                                                                      notplace
                                                                                                                                                           placeon
                                                                                                                                                                 onbusy
                                                                                                                                                                    busybackgrounds .
                                                                                                                                                                          backgrounds.

Branding                                                                                                                                                                   Samsung Galaxy Tab S7 FE — 31
B2B
Samsung
      Galaxy Tab S7 FE
      B2B
      Product overview
      Work is better on the big screen.
      Work bigger and better. The Samsung Galaxy Tab S7 FE gives you plenty of
      room for updating presentations and working with apps like Microsoft
      Office, thanks to the expansive 12.4" screen. And if you want to work bigger
      still, Samsung DeX lets you connect wirelessly to a compatible monitor or TV.
      Negotiating your way around the screen with multiple windows is no problem
      with the responsive enhanced S Pen. Meet the workday in a big way with the
      Samsung Galaxy Tab S7 FE.

B2B                                                                                   Samsung Galaxy Tab S7 FE — 33
Samsung Galaxy Tab S7 FE B2B
Primary Features

 Features                Headline               Short                                   Long                                                        Feature image for       Legal Disclaimer
                                                                                                                                                    .com product page

 Large Screen            Bigger screen.         An expansive 12.4" viewing surface      See more of the details with an ultra-large display. With
                         More productivity.     is ideal for multi-person               an expansive 12.4" viewing surface, it’s ideal for multi-
                                                conference calls, complex               person conference calls, reading spec-heavy
                                                documents or doing whatever             documents, examining photos or doing whatever your
                                                your job calls for each day. And        job calls for each day. And you can do it in almost any
                                                you can do it in almost any light,      light, day or night.
                                                day or night.
                                                                                        You'll also hear every detail in Dolby Atmos surround
                                                                                        sound with dual speakers tuned by AKG.

 Powerful Performance    The speed to move.     Tackle complex business                 Run complex business apps with ease, thanks to the
                         The space to grow.     challenges with ease thanks to          powerful Qualcomm SM7225 Octa-Core processor. It
                                                the powerful Qualcomm SM7225            ensures everything runs smoothly, for an exceptional
                                                Octa-Core processor.                    experience. The Galaxy Tab S7 FE also features plenty of
                                                                                        storage so you can bring your most important files with
                                                                                        you wherever you go.

 Samsung DeX             Master multitasking    Transform your tablet and get a         Get more done with Samsung DeX.1 Instantly transform                            1
                                                                                                                                                                            DeX can be activated via Galaxy
                         with Samsung DeX.      PC experience.1 Navigate easily         your tablet and get a PC experience. Navigate with ease                             Tab S7 FE with or without a cable
                                                                                                                                                                            only on supported monitors.
                                                with the S Pen and optional             using the included S Pen and optional keyboard,                                     Accessories, including keyboard,
                                                keyboard.                               switching seamlessly between multiple windows and                                   and monitor are sold separately.
                                                                                        programs.                                                                           Connection with DeX is also possible
                                                                                                                                                                            on Galaxy Tab S7 FE by using an
                                                                                                                                                                            HDMI adapter, multi- port adapter
                                                                                                                                                                            or cable. Using a genuine Samsung
                                                                                                                                                                            HDMI adapter or cable qualified for
                                                                                                                                                                            Samsung DeX is recommended.
                                                                                                                                                                            Certain apps may not run or may
                                                                                                                                                                            require license (for purchase) on
                                                                                                                                                                            Samsung DeX.

 Multi-Device            More workspace.        Master every task with Galaxy           Level up your productivity with enhanced Samsung UI
 Connectivity            More ways to create.   connectivity. Get more done on          connectivity that lets you customize your user
                                                an expanded workstation that            experience across multiple Galaxy devices. For
                                                lets you hand off content               instance, capture your idea on whatever device is most
                                                between your devices, or enjoy a        handy (like your Galaxy phone) and send it to another
                                                PC-like experience with multiple        device (like your Galaxy tablet) with a tap. Looking for
                                                windows open on your tablet.            ways to do even more? Samsung DeX lets you open
                                                                                        multiple windows and control them through a taskbar
                                                                                        for a PC-like experience.

 Microsoft Integration   Seamless Microsoft     You never know when you’ll need         Getting work done on your smartphone is more                                    2
                                                                                                                                                                            MS Office license required for
                         integration.           to access your Office. Stay on the      important than ever before. The Galaxy Tab S7 FE comes                              purchase to edit Excel, Word or
                                                                                                                                                                            PowerPoint documents. License
                                                ready with all the Microsoft apps       with Microsoft Office, OneDrive and Teams integrated, so                            sold separately.
                                                you need, right at your fingertips. 2   you can easily access all your files, photos and
                                                                                        reminders, whether you’re in the office, working from
                                                                                        home or on the move. 2

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Samsung Galaxy Tab S7 FE B2B
Secondary Features

 Features               Headline                   Short                               Long                                                          Feature image for .com   Legal Disclaimer
                                                                                                                                                     product page

 S Pen                  Write. Draw. Click. Tap.   Capture the spark when              Capture the spark when inspiration strikes with the
                                                   inspiration strikes with the        included S Pen. The responsive new design creates an
                                                   included S Pen, featuring a         experience that feels like pen on paper. Tap through
                                                   responsive new design that feels    your favourite apps. Sketch to your heart's content. Take
                                                   like pen on paper.                  notes and convert them into text easily with Samsung
                                                                                       Notes.

 Landscape Camera       Puts you center stage.     Make a better impression in         Make a better impression in virtual meetings without
                                                   virtual meetings without worrying   worrying about staying in frame. Landscape View
                                                   about staying in frame.             automatically keeps you front and centre. With a
                                                   Landscape View automatically        wide-angle view, you can include more information in
                                                   keeps you front and center. And     every meeting. And the three-microphone solution
                                                   with a wide-angle view, you can     reduces surrounding noise so you’ll always sound great
                                                   include more information in         on video chats or conference calls.
                                                   every meeting.

 Long-Lasting Battery   The power to do more.      Galaxy Tab S7 FE features long      Power through your day and then some, all on a single                                  3
                                                                                                                                                                                  Based on average battery life
                                                   battery life3 to help you power     charge. Galaxy Tab S7 FE is powered by long battery life, 3                                under typical usage conditions.
                                                                                                                                                                                  Actual battery life depends on
                                                   through your day and then some,     so it won't let you down when your creative juices are                                     factors such as network, features
                                                   all on a single charge.             flowing. When you finally do need to power up, the fast-                                   selected, and other application-
                                                                                       charging USB-C port gets you back up to speed in a                                         usage patterns. Results may vary.
                                                                                       flash, which means more work or play and less
                                                                                       downtime.

B2B                                                                                                                                                                               Samsung Galaxy Tab S7 FE — 35
Samsung Galaxy Tab S7 FE B2B
Knox Solutions

 Features     Headline                      Short                               Long                                                       Feature image for .com          Legal Disclaimer
                                                                                                                                           product page

 Security     Trusted security, built in.   Built on the Samsung Knox trusted   We know how important security is when it comes to                                         4
                                                                                                                                                                               For the full list of Knox certifi cations,
                                            security platform, the Galaxy Tab   you and your business. That’s why Galaxy Tab S7 FE is                                          please visit samsung.com/knox

                                            S7 FE is better protected against   built on the Samsung Knox trusted security platform.
                                            intrusion, malware and malicious    With multiple layers of protection, your devices are
                                            threats.4                           better protected against intrusion, malware and
                                                                                malicious threats.4

 Knox Suite   Stay in sync and in           Knox Suite offers a complete set    Knox Suite offers a complete set of cloud-based                                            5
                                                                                                                                                                               Free trials may be available for
              control.                      of cloud-based solutions            solutions designed for the mobile workforce. 5 Keep your                                       these services. Please check
                                                                                                                                                                               www.samsung.com/knox.
                                            designed for the mobile             team’s devices in sync and in control from end to end,                                         Additional licenses are required for
                                            workforce. 5 Easily control your    and eliminate the risk of user error when it comes to                                          Knox Confi gure, Knox Mobile
                                            team’s devices from end to end.     essentials like security, software updates, device setup    Confi gure            Enroll       Enrollment, Knox Manage, Knox
                                                                                and more.                                                                                      E-FOTA, Knox Platform for
                                                                                                                                                                               Enterprise, and Knox Capture.

                                                                                                                                             Maintain            Manage

                                                                                                                                                        Secure

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Resources

            Samsung Galaxy Tab S7 FE — 37
Resources

 Resource          Purpose                                         Used By                   Contact

 Microsoft Teams   Accessing all available assets, post Unpacked   Partner Marketing Teams   Please visit teamsaccess@cheil.com for access

Resources                                                                                                             Samsung Galaxy Tab S7 FE — 38
Legal

        Samsung Galaxy Tab S7 FE — 39
Legal   Whenever possible, the standard Samsung legal text shown here
        should be used on all marketing materials. In addition, you may
        need to add legal for any added third-party trademarks like Google,
        Apps, etc., that you add to your creative.

        © 2021 Samsung Electronics Canada
        Inc. All rights reserved. Samsung and
        Samsung Galaxy are registered
        trademarks or trademarks of Samsung
        Electronics Co., Ltd., used with permission.
        Screen images simulated.

Legal                                                                         Samsung Galaxy Tab S7 FE — 40
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