SAMPLES OF WORK COVALENT LOGIC
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COVALENT LOGIC SAMPLES OF WORK
ABOUT COVALENT LOGIC
Covalent Logic is an award-winning, full-service communications agency focused on
the intersection of graphic design, web development and public relations. Founded in
2005, our agency passionately pursues meaningful results for our clients through diligent
research, strategic development, creative ideas and thoughtful execution.
What is Covalent Logic?
Led by Stafford Wood, the Covalent team comprises experts in graphic design, digital A covalent bond is a chemical bond where atoms
strategy, governmental relations, website development, crisis communications, messaging,
branding and public relations. The firm has amassed more than 200 awards, including share electron pairs. Because the atoms are
Adrians, Anvils, ADDYs, Bulldogs, Hermes, Lanterns, Magellans, MarComs, Quills, Stevies, bonded at two points, the resulting molecule is
Tellys, Thoths and VEMAs.
exceptionally stable.
Based on her individual accomplishments, Wood sets the expectations high for her
team. She is a Senior Practitioner from the Southern Public Relations Federation and has
received Accreditation in Public Relations from the Public Relations Society of America. In The Logic is simple: Strong communications
2019, she received three lifetime achievement awards, one each from the Public Relations strategy and solid visuals form the basis of all
Association of Louisiana — Baton Rouge, the American Advertising Federation — Baton
Rouge and the Southern Public Relations Federation. exceptional work. Two heads are always better
Covalent has planned and executed communications projects with Fortune 500
than one. Partnerships are invaluable.
companies, global media relations efforts and revolutionary branding campaigns. Our
clients include government entities, international corporations, educational institutions,
How are we different from other agencies? Simply
nonprofits and regional businesses.
put, we don’t “Save As.” We come up with unique
Covalent’s team provides a level of project management and client service to ensure each
project remains on schedule and on budget as well as expert consultation, innovative solutions with our clients to help solve their
design and strong technical development throughout every phase. problems, design exceptional campaigns with
partners to further the reach of their messages
and strategize with our associates about the best
way to tell a story.
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SAMPLES OF WORK • COVALENT LOGIC | 2021
WHAT OUR CLIENTS ARE SAYING
CORPORATE COMMUNICATION
“Covalent Logic's custom
CMS has been a great asset
to the delivery of LDH
Communications for over
ON MESSAGE ON BRAND
a decade. The staff is very
knowledgeable of current
COVALENT
trends and best practices.
STRATEGY
Support is outstanding.
Downtime has been almost
WEB DEVELOPMENT GRAPHIC DESIGN non-existent...they are very
ONLINE highly recommended. ”
JEROME BOYD
Louisiana Department of Health
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SAMPLES OF WORK • COVALENT LOGIC | 2021
SERVICES
Corporate Communications
EMPLOYEE COMMUNICATIONS PUBLIC RELATIONS
Intranet Planning
Designing and developing private, online communication systems that Creating plans to help a company, brand or organization ensure clear
can spread complex messages throughout a large or small organization. messaging that meets its overall long-term communication goals.
Newsletter Writing
Writing, designing and distributing print or online company Drafting press releases, talking points, Web posts, FAQs and fact sheets to
communications. help explain the company’s message.
CONTENT CREATION MEETINGS
Writing & Editing Pre-Event Promotion + On-site Event Collateral
Drafting articles, blog posts, social media posts, website content Developing themes and materials to ensure stakeholder excitement and
and other copy to fuel content marketing efforts and support the attendance at events, including invitations, RSVP systems and microsites.
brand’s overall goals. Reviewing copy and content across campaigns
to ensure grammatical correctness, consistent style and adherence to Designing and developing presentations, signage, handouts, gifts and
the brand’s message. other materials to make an event successful in achieving corporate goals.
Curation
Researching and collecting relevant content from blogs and news sources
to include in a brand’s marketing efforts.
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SAMPLES OF WORK • COVALENT LOGIC | 2021
SERVICES
Corporate Communications
CRISIS COMMUNICATIONS Discussion Materials
Planning Creating agendas, presentations, forms and other documents to support
Reviewing crisis communications and strategy plans for both manmade the goals of strategy sessions.
issues and natural disasters, including events such as data breaches or
Post-Session Reporting
hurricanes, so a company covers all communication needs to various
Capturing relevant feedback and discussion points organizing information
stakeholder audiences.
to compile a post-session report that highlights key takeaways.
FOCUS GROUPS
PUBLIC PRESENTATIONS
Planning
Planning + Outreach
Organizing focus groups to attract participants and ensure quality
Designing public events to ensure maximum stakeholder participation,
feedback about messages, designs, plans or strategies from people
public education and clear communications.
matching key targeted demographic.
Presentation Materials
Moderating
Creating presentations, signage, exhibits and informational collateral
Leading focus group participants through discussions to spark thoughtful
to engage the event attendees and support the goals of a public
conversation about relevant topics.
outreach event.
Reporting + Analyzing
Event Moderation + Speaking
Recording, organizing and evaluating feedback from focus group sessions
Leading the presentation to stick to the predetermined agenda and
to develop key takeaways from the exercise.
moderating question and answer sessions to educate the audience,
gather feedback and keep the tone professional.
STRATEGY SESSIONS
Planning & Moderation
Working with partners to develop agendas, activities and goals for
group sessions to make the most of the participants’ time and
brainpower. Leading participants throughout the event to ensure work
and discussion centers around the predetermined agenda and produces
desired outcomes.
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SAMPLES OF WORK • COVALENT LOGIC | 2021
SERVICES
Graphic Design
BRAND MANAGEMENT STRATEGY LOGO DEVELOPMENT
Planning Design
Creating issue or event-specific plans to help a company, brand or Developing visual identity through illustration and iconography used to
organization ensure clear messaging that meets its overall long-term represent a brand, company or product combined with the typography,
communication goals. color and layout that represent it in various combinations of content
and usage case.
BRAND AUDIT
Evaluation MESSAGING DEVELOPMENT
Assessing, cataloging and identifying successful brand attributes, Strategy/Execution
messaging, color schemes and imagery in order to develop new materials Writing statements and choosing key terminology used as mission
or reduce inconsistency within a company’s image statements, vision statements, corporate attributes, taglines or other
messaging. Can include drafting press releases, talking points, Web posts,
FAQs and fact sheets to help illuminate the message.
COMPETITIVE AUDIT
Researching
Identifying and assessing visual assets of competitors to develop a BRAND STANDARDS
strategic visual advantage, useful during transitions and new product Identity Establishment
development. Developing standards for how images, logos, taglines and other brand
attributes are used in different scenarios to ensure consistency and
protect the brand’s image and reputation.
CHANGE MANAGEMENT
Consulting
Managing business transitions internally and externally, through
the strategic development of design and messaging as well as the
solicitation of stakeholder input. Issuing clear communication
visually and operationally.
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SAMPLES OF WORK • COVALENT LOGIC | 2021
SERVICES
Web Design
CAMPAIGN MICROSITE DESIGN/BUILD INFORMATION ARCHITECTURE
Designing and developing smaller websites limited to a narrow purpose Ensuring information is presented in an orderly fashion that makes
or time window that interact with and support the overall corporate site. sense for all website users.
CONTENT MANAGEMENT SYSTEMS (CMS) WEBSITE MANAGEMENT ADMINISTRATION
Integrating front-end design with our custom CMS, a web-based software Supporting the functions of a website, including updating content,
application that allows users to build, maintain and modify a dynamic making necessary design changes and managing the flow of site changes.
website. It is engineered to place ultimate control in a company’s hands
while providing a wide range of aesthetic and functional flexibility.
CORPORATE DESIGN
Creating a website that is both visually appealing and well organized
DIGITAL COMMUNICATION and is able to meet the needs of an organization and its stakeholders.
Designing and executing custom email marketing newsletters, forms
and other solutions to ensure the company’s message is conveyed in
an organized and attractive way.
INTRANETS + EXTRANETS
Business process and operations can be streamlined by user-customized
content and secure access privileges.
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OUR SERVICES
IDENTITY WEB DESIGN PRINT PUBLIC RELATIONS STRATEGY VIDEO
COPYWRITING SOCIAL DIGITAL PRODUCT PHOTO OUTDOOR
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LOUISIANA OFFICE OF THE GOVERNOR | COVID-19 Phase 1 Response
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LOUISIANA OFFICE OF THE GOVERNOR | COVID-19 Phase 2 Response
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SAMPLES OF WORK • COVALENT LOGIC | 2021LOUISIANA DEPARTMENT OF HEALTH | COVID-19
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SAMPLES OF WORK • COVALENT LOGIC | 2021Message froM DHH secretary Bruce D. greenstein Making Medicaid Better
Regional Forums
After spending the past several weeks traveling the state and listening to concerns from The Department of Health and Hospitals
recipients, medical providers, health advocates, and other stakeholders, I realized many of will host forums around the state in
you had questions about our plan to transform Louisiana’s Medicaid program. I understand November and December to discuss the
the tremendous impact the state’s health coverage system has on our residents and medical proposed plan for transforming Medicaid.
providers, and it is obvious we must begin managing patients’ care to offer a higher quality of Stakeholders and other interested parties
life for the people we serve. are invited to attend, ask questions and
make suggestions about this proposal for
As we progress toward transforming Medicaid, we want feedback on how we can provide managing care for Medicaid enrollees.
better care. In moving away from our predictable path, which we know produces poor health DHH will provide a live video feed from the
outcomes, we will need everyone’s input and solutions to create an effective method of forums as technology permits for those
delivering better, stronger, quality health care. My approach is to engage as many people as who are unable to attend in person. Visit
www.makingmedicaidbetter.com for
possible in a collaborative way, as each of us plays a role in shaping the future of Medicaid
details on regional forums.
in our state.
To further our dialogue about transforming Medicaid, we are spending the coming weeks Forums are scheduled in different
hosting forums in every region of the state. The schedule for those regional meetings regions on the following dates:
is available at www.makingmedicaidbetter.com. Please visit this site for details about • november 17 , Wednesday
meetings in your area. Capital region
Our proposed reforms are significant changes that we firmly believe will improve the lives of • December 7 , tuesday
our citizens. It is imperative that we approach these changes together, and I look forward to Northeast Louisiana region
our continued dialogue. • December 8, Wednesday
Northwest Louisiana region
As always, if you have specific questions you would like us to address about our plans for
• December 9, thursday
coordinating care, please contact me at bruce@la.gov.
Lafayette area region
• December 10, friday
Sincerely, Central Louisiana region
Bruce D. Greenstein • December 13, Monday
Secretary, DHH Greater New Orleans region
• December 13, Monday
Florida Parishes/Northshore region
featureD Question • December 14, tuesday
Lake Charles region
Q: How will managing care for Medicaid enrollees be an • December 15, Wednesday
Houma/Thibodaux region
improvement over the current fee-for-service system?
A: We know the current fee-for-service system is not sustainable, and it doesWhat health Care Providers should KnoW
not lead to good
health outcomes. Too often, our state is ranked at the bottom of national health indicator lists,
and we must change the status quo. We need health care that takes care of our patients, Contact Us
emphasizing preventive treatment and focusing Louisiana’s Medicaid
on quality rather than program
quantity ofisprocedures.
transitioning from a fee-for-service only system to Coordinated Care Networks (called CCNs),
Managing care is better than not managing care,which
andemphasize
Louisiana mustquality
lookhealth
at how care,
we canchronic diseaseYour feedback isand
management important to us as we
coordination movehealth care providers. Overall, CCNs
among
provide
do this effectively. More than 41 other states have better
adopted access,
a system formore choices
managing careand forward
for improved health in improving
outcomes Louisiana’s Medicaid
for patients.
Medicaid enrollees, and over and over again, this strategy has proven to produce better health program. For more answers to your questions
Here are a few key points health
outcomes at lower costs. In fact, our neighbor, Mississippi, is launching its Medicaid care providers should or sign
know up for
about our weekly
CCNs: newsletter, please
managed care plan in January. Fee-for-service does not allow for incentives for either the visit www.makingmedicaidbetter.com.
recipient or the provider. Managing care allows us toWhen
build these changes take
those incentives effect,
into the the majority of E-mail
system coordinatedcarenetworks@la.gov
louisiana’s Medicaid recipients will receive care through CCns.
and build a healthier Louisiana. Providers who wish to continue treating Medicaid or patients
call toll-free 1-888-342-6207
should sign up asifCCN
you have
providers. Medicaid recipients will
choose primary care providers from within their CCNs. additional questions
You can remain a Medicaid fee-for-service provider and sign up with a CCn. Some Medicaid recipients will remain on
Helping recipients the fee-for-service system.
You
FACT: Forty-four percent of children in Medicaid with can sign up as a provider with as many CCns as you wish.
asthma visited an emergency room
last year. Asthma is a manageable disease, and the right coordination of care will prevent many 628 N. 4th Street | Baton Rouge, LA 70802
unnecessary ER visits. See more facts about helping recipients at www.MakingMedicaidBetter.com. p: 1-888-342-6207 | f: (225) 389-8008
What Does This Mean for Me as a Provider?
Providers will have flexibility to negotiate rates.
There will be two CCN models, one that pays a per-member, per-month fee instead of billing as treatment occurs, and
another that pays fee-for-service but offers opportunities for medical providers to share in cost savings.
CCNs cannot pay providers less than the current Medicaid rates, unless the providers agree to a lower rate.
Providers may receive financial incentives for meeting certain standards of patient care such as better disease
management and annual wellness screenings.
What Do I Need to Do?
The Department of Health and Hospitals will begin implementing CCNs in early 2011, first in the Baton Rouge, Houma/
Thibodaux and Northshore regions. Medical providers in these regions must enroll with a CCN to treat Medicaid recipients
when the changes take effect.
The state health department is currently hosting informational meetings for providers in these regions. Please visit
www.MakingMedicaidBetter.com to learn more about the CCNs and how to enroll, or to see a schedule of upcoming
provider meetings.
For providers in other regions of the state: the Department of Health and Hospitals will phase these areas in later and will
provide more information as those regions transition to CCN care.
For more answers to your questions, please visit www.makingmedicaidbetter.com, call 1-888-342-6207, or e-mail
coordinatedcarenetworks@la.gov.
628 N. 4th Street | Baton Rouge, LA 70802
p: 1-888-342-6207 | f: (225) 389-8008
LOUISIANA DEPARTMENT OF HEALTH
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SAMPLES OF WORK • COVALENT LOGIC | 2021LOUISIANA DEPARTMENT OF CHILDREN & FAMILY SERVICES
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SAMPLES OF WORK • COVALENT LOGIC | 2021LOUISIANA DEPARTMENT OF CHILDREN & FAMILY SERVICES
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SAMPLES OF WORK • COVALENT LOGIC | 2021LOUISIANA FOSTERS
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SAMPLES OF WORK • COVALENT LOGIC | 2021LOUISIANA OFFICE OF THE GOVERNOR
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SAMPLES OF WORK • COVALENT LOGIC | 2021LOUISIANA PROFESSIONAL COUNSELORS
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SAMPLES OF WORK • COVALENT LOGIC | 2021LOUISIANA HEALTHCARE CONNECTIONS
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CAPABILITIES • COVALENT LOGIC | 2020MARY BIRD PERKINS CANCER CENTER
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SAMPLES OF WORK • COVALENT LOGIC | 2021HELPING HANDS MY PROFILE LOGOUT
A Service of Mary Bird Perkins Our Lady of the Lake
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availability for previously
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CT Pet Sitting AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking
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Nov 16, 10am
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AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking
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Mary Bird Perkins Our Lady Patient Resources
of the Lake Cancer Center
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SAMPLES OF WORK • COVALENT LOGIC | 2021VOCSN
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SAMPLES OF WORK • COVALENT LOGIC | 2021BREC
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CAPABILITIES • COVALENT LOGIC | 2020HILTON | NOW Internal Communication Channel
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SAMPLES OF WORK • COVALENT LOGIC | 2021HILTON | NOW Internal Communication Channel
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SAMPLES OF WORK • COVALENT LOGIC | 2021HILTON
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SAMPLES OF WORK • COVALENT LOGIC | 2021Comments, Questions, Conversation:
Stafford Wood | 512.883.9191 | stafford@covalentlogic.com
Margo Jolet | 202.505.8812 | margo@covalentlogic.com
Baton Rouge, LA | Austin, TX | Washington, DC
Covalent Logic is certified as a women’s business enterprise through the Women’s Business Enterprise National Council.
We celebrate the commitment to diversity embraced by your organization and promise that choosing Covalent
will add diversity to your supply chain and enrich your corporate culture (even the men who work here agree).You can also read
