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Søfart
Media information 2021
www.soefart.dk
MEDIA INFORMATION 2021 SØFART
Nordiske Medier Contents
Nordiske Medier is the largest industry-specific 2 Nordiske Medier
media in the Nordics. 4 Søfart provides an overview, perspective,
and knowledge
With more than 50 regular publications in Den- 5 Relevant and goal-oriented
mark and Sweden - both on print and online - 6 Marketing channels
and over 100 different special magazines and 7 Web - Print and Newsletters
newsletters, Nordiske Medier offers construc- 8 Target group and statistics
tive, credible, and interdependent coverage on 9 Target group for online og print
Nordic business - both big and small. 10 Advertisement - Print
11 Super themes
Our media covers the general technological, 12 Themes – Søfart
political, and cyclical conditions that affect the 13 Formats – Print
industries. Among others, what happens at the 15 Advertisement - Online
businesses in the industry concerning colle- 16 Membership
agues, customers and suppliers, enriched with 17 Adv – newsletter
in-depth industry analysis’ and portraits of indu- 18 Advertisement – Banner
stry leaders. 20 Advertorial
21 Insert
We inform, inspire, and help our customers to 22 Job-in-Focus / Job-i-Fokus
do better business. We create contact among 23 Search Engine Optimization
professional actors, and we act as the biggest 25 Subscription
and strongest industry-specific media company 26 Technical specifications - Print
of the Nordics in everything that we do. 27 Technical specifications – Online
Nordiske Medier is a part of NORDJYSKE MEDI-
ER that with its roots reaching 250 years back
is one of the central actors in the Danish media
industry.
We hope that you want to utilize us as your me-
dia partner.
We hope that you want to utilize us as your me-
dia partner.
2 3
MEDIA INFORMATION 2021 SØFART
Søfart provides an overview, perspective, Relevant and goal-oriented
News, background, and food
and knowledge
The industry-specific media Søfart delivers news, insights, and perspe-
for thought - when you have
ctive to the Danish maritime industry. Søfart provides an ongoing look
into the development of several branches in Blue Denmark and inspires
new ways of thinking and further developments by sharing best prac-
the time
tices.
Søfart priorities news coverage but is equally focused on going behind
the news feed. Søfart provides a perspective and insight on the long-
term tendencies that drive the development of Blue Denmark within the
scope of business economy, technology, and policies. Søfart is the only
maritime media that extensively covers Blue Denmark: We have our fin-
ger on the pulse when it comes to the development within the following
niches in the industry: Shipping companies, ports, shipyards, equipment
manufacturers, service companies, freight forwarders, and port com-
panies. Our mission is to create inspiration and excitement among all Søfart
actors within these sectors.
Below you can read more about some of the journalistic themes that
will be the primary focus throughout 2021.
Family-owned industry companies:
Oversight on what family-owned maritime companies that still exist in
the Danish maritime cluster and how they look at the future and how the
owners perceive the pros and cons of family-based management.
6:30 10:00 12:00 16:00 20:30
Executive portraits:
The executives from the large and medium-large shipping companies
elaborate on how they assess the longterm consequences of the crisis
and how it can be turned into something positive.
As a subscriber on Søfart, you can keep updated on industry news Contact
The port sector under development: around the clock. With the Søfart app, you gain easy access to the If you have questions in general
The Danish ports are in the middle of a grand consolidation. The volume e-newspaper and the latest news on your phone or iPad. about Søfart please contact us by
of goods in the ports are staggering, and the port is fighting to find phone 7228 6970 or e-mail
their place in the future port structure. But how will they handle such a Search for Soefart in Google Play or App Store. You can also read Sø- salg@nordiskemedier.dk.
challenge? farts e-newspaper on your computer and keep yourself informed on the
industry on www.soefart.dk
Technology and innovation among maritime manufacturers:
The many tech-manufacturers in Blue Denmark have an important task
at hand: They have to help shipping companies launch the first CO2
neutral ships on the sea within the coming decade. What do they have in
the pipeline, and what strategy do the manufactures follow?
Contact Editor-in-Chief
Nicolai Østergaard
Direct telephone: +45 26 19 86 57
Email: nos@sofart.dk
Contact the editors
red@sofart.dk
www.soefart.dk
4 5
MEDIA INFORMATION 2021 SØFART
Marketing channels Web - Print and Newsletters
Tailor-made marketing creates Industry news on all platforms
value
Søfart is published on multiple platforms, you can, therefore, with the Contact
right mix of marketing channels and targeted messaging, be sure to If you have questions regarding
make the most out of your marketing. marketing in our media, please
contact us by e-mail:
Our experienced media consultants offer counselling, guidance, and salg@nordiskemedier.dk or pho-
concrete planning of your marketing within a broad spectrum of adverti- ne: 7228 6970 to hear about the
sing opportunities. possibilities.
Website Contact
Søfart embraces the maritime industry in Denmark; from shipping If you have questions regarding
companies, shipyards and ship to ports, carriers and maritime industry marketing in our media, please
companies. contact us by e-mail:
salg@nordiskemedier.dk or pho-
Our site is responsive and banners adapt to the screen it is shown on. ne: 7228 6970 to hear about the
Be aware that banners on the mobile site is readable on the different possibilities.
screens.
Soefart.dk has over 118.000 visitors and 224.909 views a month.
Print
We focus on professional operators who all have one thing in common:
A deep-seated interest for the shipping industry and Blue Denmark:
Shipping companies, ship operators, ship brokers, port operators,
offshore, shipping professionals, consignors, shipyards, equipment
manufacturers, liner agencies, ship crews and ship managers.
Newsletters
The newsletter is sent out daily to around 8.600 people and the portal
is on average visited daily by between 3.500 and 4.500 unique users
whom in average have 2 page views.
6 7
MEDIA INFORMATION 2021 SØFART
Target group and statistics Target group for online og print
Søfart in numbers Reader survey
Søfart is Blue Denmark industry magazine, and advertisement in Søfart Contact The allocation of readers of the newsletter compared to the business.
will precisely reach your target group. Søfart publishes interviews, case If you have questions regarding
and industry-specific news targeted the maritime industry actors. We marketing in our media, please Shipping Companies
are a part of the industry, and the industry is a part of us. contact us by e-mail: Ships
salg@nordiskemedier.dk or phone: Maritime consultants/
shipmanagement companies
Target group 7228 6970 to hear about the pos-
Ports
Søfarts target group consist of shipping companies, shipbrokers, ports, sibilities.
Ship agents
educational institutions in the industry, shipyards, maritime consultants,
Institutions for higher education
small and large maritime companies and their personnel, as well as
Freight carriers
others manufacturers and suppliers to shipping.
Shipyards
Public authorities
Maritime industry
Shipping suppliers and
Hvem er vores abonnenter producers
Offshore
8 ud af 10 abonnenter læser mindst halvdelen af alle aviserne
5 ud af 10 abonnenter læser mere end halvdelen af avisen
Geographical distribution of recipients of
Shipping
7 ud af 10 abonnenter har indflydelse på indkøb hos læserne
9 ud af 10 abonnenter læser annoncerne i avisen
Region Nordjylland
Region Nordjylland
Region
Region Midtjylland
Midtjylland
Region
RegionSyddanmark
Syddanmark
29.000** readers Region Sjælland
Region Sjælland
- anyone with an interest in your subject-specific industry Region Hovedstaden
Region Hovedstaden
TOTAL CIRCULATION READERSHIP ONLINE VISITORS NEWSLETTERS
10.900* V/1 indentation 118,908 visitors / 22,909 Sent daily to
29.801** views / month *** 8,645 recipients ***.
* Print run and e-newspaper Opening rate 31.54% ***
** Reader survey September 2020.
*** soefart.dk
8 9
MEDIA INFORMATION 2021 SØFART
Advertisement - Print Super themes
Expose your company in the
right context
Ads in our print-media palette provide highly-effective visibility to most Contact In the monthly 2. section ”Teknik” we dive into techni- Service and Maintenance and Oil and Application
decision-makers in a specific industry since newspapers have more If you have questions regarding cal niches and inspire actors and technology suppliers How do Danish suppliers work with service and main-
readers than other specialist media. Print ads have a long-lasting marketing in our media, please with new trends. In 2021 we will cover the following tenance of the Danish ships and what are their oil and
impact and significant branding value. So, even though there has been contact us by e-mail: themes: application techniques? How does the industry view
a significant development in the field of online advertising, we believe salg@nordiskemedier.dk or phone: the development and what do the large motor ma-
that print ads will make up a large portion of the overall advertising bud- 7228 6970 to hear about the pos- January nufacturers say?
get for many years to come. The print ads also appear in the electronic sibilities. The SMM-exhibition in Hamburg (Exhibition takes
iPaper and the PDF edition. place from 2nd to the 5th of February 2021): What August
is on the agenda during the global maritime industry Ship renovation, decor, and accommodation
Both editions can be accessed on both PCs and tablets and are simul- taste-maker exhibition and how are Danish companies How do Danish companies work within these niches
taneously the newspaper readers’ newspaper archive. We are continual- positioned and what new technologies and project will with future mega trends?
ly working to optimize circulation to reach target audiences with greater be presented?
depth and precision than that offered by other media. We do this so September
that we can continuously provide targeted advertising opportunities. February The Danish Shipyards
Ports in development News and tendencies in the services delivered to cust-
Moreover, we work with great flexibility in terms of formats here, includ- Ny gasmotor afsløret How are Danish ports developing their business, what omers by Danish shipyards.
ing creative formats to increase the potential for greater attention - text MARITIM INDSIGT SIDEN 1949
Nyborg Søfartsskole
10. SEPTEMBER 68. ÅRGANG 2018
Masser af nye aftaler under SMM
37
MARIT
IM IND
SIGT
SIDEN
1949
new technologies are they working with, and what glo-
and images do not always accomplish this by themselves. There is the bal mega trends are affecting the industry? October
må lukke
TEK
7Side 3 7Side 6-9 7Side 14-15
option of placing an ad in the context of relevant editorial content, e.g. Marine motors and gears
NIK
27. AU
Kaptajn på Express 3
GUST
68. ÅR
GANG 35
2018
in sections and themes that will help boost the credibility of your mar- March Status report from the field of Danish suppliers of mari-
Anne Kjær Hansen har sejlet gas-
tanker for Mærsk og været havne-
lods i Aarhus. I dag er topfarten no-
Smø
fortæreoliens
get højere som kaptajn i Molslinjen
Side 12-13
keting, ensuring that your audience not only sees it but reads it. ller m tilstan Green transition ne motors and gears.
d
Som
eget
blodp
en til
What products are offered by the Danish maritime
stand røven ho
nesk srapp s læge
e,
dét fo er en sm ort for et n er
r en
motor øreoliepr men-
øv
Side e
32-33
Target your marketing to be viewed in the right context. Nordiske companies to shipping companies to solve their chal- November
Medier print releases tunes in on relevant focus areas in the respective lenges regarding green transitioning? Esbjerg Port
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Provides the youth with a complete overview of December
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educational opportunities in the maritime industry via North Jutland Maritime Cluster
interviews and portrait of young people who inspire Status report from one of the Danish maritime industri-
and guide. es strongest clusters.
May In addition:
Nor Shipping 2021 Two special sections concerning regional maritime
(Exhibition takes place from the 1st to the 4th of June clusters:
2021) 1: The maritime cluster on Fyn.
The Norwegian exhibition is a natural centre for de- 2: Zealand’s maritime clusters.
scribing new tendencies in the maritime sector. What
is on the agenda during the global maritime industries Two special sections about Danish ports
leading exhibition and how are Danish companies 1: Hirtshal’s port
positioned and what technologies and project will they 2: Fredrikshavn’s port
present?
June
10 11
MEDIA INFORMATION 2021 SØFART
Themes – Søfart Formats – Print
Søfart Publication Deadline Søfart Technic Special edition A. DOUBLE PAGE 4 Colours
Søfart nr. 1 11-01-21 04-01-21 Format: W:546xH:365 mm A. B
Søfart nr. 2 18-01-21 11-01-21 Main paper. . . . . . . . . . . . . . . . . . . . 49,850 DKK
Søfart nr. 3 25-01-21 18-01-21 SMM Hamburg
Technology.section. . . . . . 39,850 DKK
Søfart nr. 4 01-02-21 25-01-21
C.
B. 1/1 Side 4 Colours
Søfart nr. 5 08-02-21 01-02-21
Format: W:266xH:365 mm
Søfart nr. 6 15-02-21 08-02-21
Main paper. . . . . . . . . . . . . . . . . . . . 29,950 DKK
Søfart nr. 7 22-02-21 15-02-21 Havne i udvikling AD TEST Technology.section. . . . . . 23,450 DKK
Søfart nr. 8 01-03-21 22-02-21
Søfart nr. 9 08-03-21 01-03-21 C. 1000 mm 4 Colours D.
Søfart nr. 10 15-03-21 08-03-21 Den maritime klynge på Fyn Format: W: 176xH:250 mm
Søfart nr. 11 22-03-21 15-03-21
Main paper. . . . . . . . . . . . . . . . . . . . 22,450 DKK
Technology.section. . . . . . 18,450 DKK
Søfart nr. 12 29-03-21 22-03-21 Grøn omstilling
Søfart nr. 13 12-04-21 31-03-21
D. 1/2 side page portrait 4 Farver
D. E.
Søfart nr. 14 19-04-21 12-04-20
Format: W:266xH:180mm E.
Søfart nr. 15 26-04-21 19-04-21 Blue Future / Uddanelse D. 1/2 page oblong 4 Colours
Søfart nr. 16 03-05-21 23-04-21 Format: W:131xH:365mm
Søfart nr. 17 10-05-21 03-05-21 Main paper. . . . . . . . . . . . . . . . . . . . 19,450 DKK
Søfart nr. 18 17-05-21 10-05-21 Technology.section. . . . . . 15,450 DKK
Søfart nr. 19 25-05-21 17-05-21
E. 1/4 page portrait 4 Colours
Søfart nr. 20 31-05-21 21-05-21 Norshipping
Format: W: 131xH:180mm
Søfart nr. 21 07-06-21 31-05-21 Hirtshals Havn
E. 1/4 page oblong 4 Colours
Søfart nr. 22 14-06-21 07-06-21
Format: W: 266xH:90mm G.
Søfart nr. 23 21-06-21 14-06-21 Service og vedligehold, olie og smøreteknik Main paper. . . . . . . . . . . . . . . . . . . . 11,750 DKK F.
Søfart nr. 24 09-08-21 02-08-21 Technology.section. . . . . . . . . 9,750 DKK
Søfart nr. 25 16-08-21 09-08-21
Søfart nr. 26 23-08-21 16-08-21 F. 1/8 page 4 Colours
Søfart nr. 27 30-08-21 23-08-21 Skibsrenovering, indretning og aptering Format: W: 131xH:90mm
Main paper. . . . . . . . . . . . . . . . . . . . . . . 8,150 DKK
Søfart nr. 28 06-09-21 30-08-21
Technology.section. . . . . . . . . 6,150 DKK Other formats Discounts
Søfart nr. 29 13-09-21 06-09-21
Advert in mm: If you wish to order several ads,
Søfart nr. 30 20-09-21 13-09-21 Den Sjællandske maritime klynge
G. 1/6 side 4 Colours Main paper. . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 DKK you are welcome to get in touch
Søfart nr. 31 27-09-21 20-09-21 De danske værfter Format: W: 86xH:175mm Advert in mm: with us for a good deal. Please see
Søfart nr. 32 04-10-21 27-09-21 Main paper. . . . . . . . . . . . . . . . . . . . . . . 9,250 DKK Technology.section. . . . . . . . . . . . . . 16 DKK the contact information on the last
Søfart nr. 33 11-10-21 04-10-21 Technology.section. . . . . . . . . 7,150 DKK page.
Søfart nr. 34 18-10-21 11-10-21 Frederikshavn Havn BIND-IN IN MAIN PAPER
Søfart nr. 35 25-10-21 18-10-21 Marine, motorer og gear Other formats 4 Colours Forside. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100% Formats are material formats
Format: W: 86 x H100 BLOK Pagers 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30% that are slightly scaled down for
Søfart nr. 36 01-11-21 25-10-21
Main paper . . . . . . . . . . . . . . . . . . . . . . 6,450 DKK Pagers 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% newspaper magazine format.
Søfart nr. 37 08-11-21 01-11-21
Technology.section. . . . . . . . . 5,150 DKK Bagsiden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50%
Søfart nr. 38 15-11-21 08-11-21
All prices exclude VAT All prices exclude VAT, unless
Søfart nr. 39 22-11-21 15-11-21 Other formats 4 Colours otherwise stated. We cannot be
Søfart nr. 40 29-11-21 22-11-21 Esbjerg Havn Main paper Colour charge held responsible for any misprints
Søfart nr. 41 06-12-21 29-11-21 4 pagers . . . . . . . . . . . . . . . . . . . . . . . . 69,850 DKK 300 mm . . . . . . . . . . . . . . . . . . . . . . . . . . 3,000 DKK
12 pagers . . . . . . . . . . . . . . . . . . . . . . 99,850 DKK For technical specifications and
conditions see the end of the
media information.
12 13
MEDIA INFORMATION 2021 SØFART
Advertisement - Online
Make your business noticed
on our digital platforms
Through a wide range of different advertising opportunities, we can Contact
offer you the change of being exposed to selected target groups on our If you have questions regarding
online media. marketing in our media, please
contact us by e-mail:
All of Nordiske Medier’s publications have its own online industry portal salg@nordiskemedier.dk or phone:
that weekly deliver great performance numbers in traffic and rea- 7228 6970 to hear about the pos-
dership. You are thereby securing greater online visibility through our sibilities.
competitive offer.
14 15
MEDIA INFORMATION 2021 SØFART
Membership Adv – newsletter
NEWSLETTER
Our readers your customers STREAMER 820x28 px
TOP ADVERT
TOP ADVERT
400x200 px
400x200 px
With a log-in, you get all the opportunities to profile yourself directly into Contact The advertisements in the newsletter are so signi-
NEWSLETTER
the heart of your target group and create the relevant contacts. A mem- If you have questions regarding ficant that almost every reader notice them.
bership at Søfart gives your company effective and targeted marketing marketing in our media, please Søfart is published once a day, at lunchtime.
to your industry - you are exposed and made visible online. With your contact us by e-mail: ADVERT - FULL SIZE
membership, you can post your own news directly to your target group salg@nordiskemedier.dk or Streamer 820x200 px
under ”News from members”. phone: 7228 6970 to hear about Format: W: 820 x H:28 pixels
the possibilities. Price per announcement:................................................... 5,000 DKK
Your company can present your products, machines or competencies
directly to the target group and thereby keep in touch with the industry. Top advert Full Size
When you are a member, you get half price for advertising on the websi- Format: W: 820 x H: 200 pixels
te and in the newsletter. Price per announcement:.................................................. 4,000 DKK
If your company is faced with having to hire a new employee, you can Top advert
MID ADVERT MID ADVERT
recruit through your membership. If you hold a course, you can easily Format: W: 400 x H: 200 pixels 400x200 px 400x200 px
make the course visible through your membership. Price per announcement: ................................................. 2,000 DKK
”Do-it-yourself”- membership Membership+ benefits + Plus Mid advert Full Size
Format: W: 820 x H: 200 pixels)
Price per announcement: ................................................ 3,000 DKK
• Login to the member panel, from where you Same benefits as a ”Do-it-yourself”
can create visibility about your company. membership. Mid advert
Format: W: 400 x H: 200 pixels)
• Company profile, keywords and link to
In dialogue with you, we take the ball and take Price per announcement: .................................................. 1,500 DKK
Homepage.
on part of the marketing function.
• Insertion of own news in the newsletter under Bottom advert Full Size BOTTOM ADVERT BOTTOM ADVERT
”News from members”. 400x200 px 400x200 px
Format: W: 820 x H: 200 pixels)
• We make indentations of your products,
• Induction of trade fair participation. Price per announcement:.................................................. 2,000 DKK
machines, competencies or jobs
• Insertion of job postings that at the same • We help to insert your news Bottom advert
time indented on Jobindex and Jobnet. Format: W: 400 x H: 200 pixels)
• We make sure that indents are SEO optimized
• Indentation of courses. (backlinks) Price per announcement: .................................................. 1,000 DKK
• Advertising at member prices. • We make registration in competitor
• Indentations can be supplemented with monitoring General specifications for the ads in the
pictures, catalog and video. newsletter are:
Ads are static.
• Insertion of ads on ”Machines”, ”Products”
Finished material is submitted in the file format: jpg,
and ”Competencies”
gif or png
• SEO (backlinks)
• Competitor monitoring Finished will need to max 50 kB.
All prices are member prices per month
Membership "Do-it-yourself" Membership+
14,800 DKK./year 21,800 DKK./year
16 17
MEDIA INFORMATION 2021 SØFART
Advertisement – Banner
Front page Article 1) Topbanner – Front page + other sections or articles 4) Side banner
Format: W: 930 pixels x H: 180 pixels Format: W: 200 pixels x H: 175 pixels
Type: Static or animated, max 70 Kb Type: Static or animated
1 1
Price: Size: max. 40 kB
Articles ........................................................ 9,000 DKK Forside + de øvrige sider eller Artikel ...... 1,400 DKK.
Front page + other sections ...................... 9,000 DKK
1.2 1.2 7) Article banner
1.2) Billboard – Front page + other sections or articles Format: B: 660 pixels x H: 200 pixels
2 3 2 3
8.1 Format: W: 980 pixels x H: 540 pixels Size: max. 100 kB
MEST LÆSTE
Type: Static or animated, max 150 Kb Price: ................................................................. 5,000 DKK.
Price:
4 9 4
2 2
Articles ..................................................... 17,000 DKK 6) Giga banner 1&2
MEST LÆSTE
Front page + other sections ................... 17,000 DKK Format: B: 980 pixels x H: 250 pixels
Size: max. 150 kB
8.2
2) Sticky Banner – Front page + other sections or Front page pos. 1: ........................................ . 3,550 DKK.
5.1
MEDLEMMERNES EGNE NYHEDER articles Front page pos. 2: ........................................ 1,900 DKK.
Format: W: 240 pixels x H: 400 pixels
JOB I FOKUS
Type: Static or animated, max 90 Kb 9) Titelbanner – Articles
Price: Format: B: 300 pixels x H: 60 pixels
Gå til job oversigten
Articles ........................................................ 7,500 DKK Type: Static banner
Front page + other sections ...................... 7,500 DKK Size: max 20 kB
LÆS MERE OM:
Kommenter på artiklen (0) DEL TIP REDAKTIONEN
5.2
Price: ................................................................. 9,500 DKK.
7
UDBUD 3) Corner banner – Front page + other sections or
articles
LÆS OGSÅ:
JOB I FOKUS SENESTE NYT REDAKTIONEN ANBEFALER
Format: W: 200 pixels x H: 300 pixels All prices are member prices per month.
11:36
10:56
Type: Static or animated, max 70 Kb.
10:30
Se alle ubud 09:28
KURSER
Gå til job oversigten
19. maj
Se seneste nyheder
Price: For technical specifications and conditions see the end
5.3 Articles ....................................................... 4,750 DKK of the media information.
Front page + other sections ..................... 4,750 DKK
Se alle kurser
SENESTE NYT
5) Campaign banner - Frontpage
Format: W: 300 pixels x H: 250 pixels
Size: max. 70 kB
Front page pos. 1: .......................................... 5,750 DKK.
Se seneste nyheder
ANDRE NORDSKE MEDIER
5.4
Front page pos. 2: .......................................... 3,750 DKK.
8) Campaign banner 1&2– Articles (300x250 pixels)
Our site is responsive, and banners adjust to the screen Format: W: 300 pixels x H: 250 pixels
Læs flere nyheder
they are shown on. Be aware that banners for the mobi- Type: Static or animated, max 70 Kb
le are readable on different screens. Artikel pos. 1/pos. 2: 5.750 DKK./3.750 DKK.
6.1
MEDLEMMERNES EGNE NYHEDER ANNONCE
Banners share space with up to 3 others. Title- and 8) Campaign banner 1&2– Other (300x250 pixels)
content banners are placed alone while sticky banners Format: W: 300 pixels x H: 250 pixels
share space with up to 2 others. Banners rotate at page Type: Static or animated, max 70 Kb
breaks. Size: max. 70 kB
Other pos. 1/ pos. 2: ............... 2,850 DKK./2,250 DKK.
Se flere medlemsnyheder
All banners can be both static or animated - HTML5,
.gif, or script except for title banners. Animated ban-
6.2
ners should provides in the formats: .jpg, .gif, .png, or
MASKINER PRODUKTER KOMPETENCER
HTML5.
18 19MEDIA INFORMATION 2021 SØFART
Advertorial Insert
Tell your story and have your Reach higher visibility with an
read by the right target group insert
Take advantage of a unique opportunity and tell potential partners or Specifications
new customers about the stories or project that highlight the core com- Number of characters
petencies in your organization. Our online advertorials have a
max length of 2.000
An advertorial can be created in collaboration with Nordiske Medier keystrokes (incl. spaces)
commercial copywriters. It can be developed to all of our media - both
print and online. Images and video
There is an opportunity to
Help with storytelling support with images and link to
• Effective marketing video.
• Commercial copywriters
• Relevant and value-creating content for targeted readers Deadline
• Placement among other articles If the finished material is deli-
• High SEO-value vered, the deadline is 2 working
days before start-up.
Advertorials - Print
• Placement in one or more of our industry-specific media Price
• Placement among other articles in the newspaper Print: 29,950 DKK.
• Exposure in e-newspaper with link Online: 15,000 DKK.
• Development of text and graphic setup directly targeting the relevant
media’s readers Contact
If you have questions regarding
Get your printed brochure material distributed with one of our publicati- Contact
Advertorials - Online marketing in our media, please
ons and make your company noticed by the entire industry or selected If you have questions regarding
• Runs for the duration of a week - from Monday to Sunday incl. setup contact us by e-mail:
subject groups. insert add-on product,
• Placement on the frontage in the news flow among other articles salg@nordiskemedier.dk or
please contact us on telephone
• Placement in the newsletter beneath ordinary articles on Mondays phone: 7228 6970 to hear about
One insert makes it possible to target the receivers and decisi- 7228 6970 or e-mail
• Closing report on the combined number of views the possibilities.
on-makers in small and medium-big companies, and provides you with salg@nordiskemedier.dk
high visibility with the reader opening the newspaper.
20 21MEDIA INFORMATION 2021 SØFART
Job-in-Focus Search Engine Optimization
Easy and fast access to your Reach the top of Google
future employee
With the ”Job I Fokus” function on our portals, you can make your Contact
employee search visible on the desired portals frontage and among Do you have questions regarding
articles. You will thereby be able to reach over thousands of qualified Job-in-Focus, you are welcome to
candidates who keep themselves updated within your industry. contact us on tel. 7228 6970
or email:
Your message will additionally be made visible on the media’s jobannoncer@nordiskemedier.dk
newsletter.
• Up to 30 days online under ”Job-I-Fokus”
• Exposure on website front page
• Displays in newsletter
• 118.000 online visitors per month
• Print ads in media newspaper for 3000 kr.
• 90% of readers see ads
BEST
Job i Fokus SOLO Online package VALUE Print/Online Kombi
• Entire period (max 30 days) • Entire ”JOB I FOKUS” package • Entire ”JOB I FOKUS” package
under ”Job-I-Fokus” on website • Entire period (max 30 days) on • Entire period (max 30 days) on
• Entire period (max 30 days) side banner side banner
under ”Job-I-Fokus” in alle • 1 day display in the newsletter • 2 days displays in newsletter
newsletters (mid- or bottom ads) (mid- or bottom ads
• Production of ads • 1 teaser ad (86x100 mm) in
• Result guarantee: Free Søfart Be found when potential customers search for what you offer. Contact
re-advertisement in ”JOB I • Production of ads An SEO package from Nordiske Medier is a membership supplement Do you have questions regarding
FOKUS” if the right candidate • Result guarantee: Free where your website is optimized based on a number of parameters. SEO, you are welcome to contact us
is not found. re-advertisement in ”JOB I on tel. 7228 6970
FOKUS” if the right candidate is Google Ads is also offered. We identify the primary keywords and opti-
not found mize the campaign in close collaboration with the customer. Fill out our SEO form online and get a
free SEO report.
Your website will, therefore, be optimized based on the following 4
3,850 DKK 6,950 DKK 10,950 DKK parameters:
- Technical performance
Robotscanning / Crawling Print advertising Acquisition of social media - Copywriting
• Lookup + boost on - Usability
Automatic scanning, so all your • Teaser advertisement
- Link building
job ads automatically appear on (86x100 mm): DKK 3,000 • LinkedIn page media:
soefart.dk • Job storage (131 x 180 mm): DKK. 2,000
DKK 5,000 1 2 3 4
For price contact your regular • Full storage (full page): DKK ANALYSIS EXAMINATION WE FORWARD WE’RE GETTING
job consultant.all newsletters 10,000 (Prices only apply to OF WEBSITE OF THE ANALYSIS OFFER STARTED
purchases).
22 23MEDIA INFORMATION 2021 SØFART
Subscription
Become a subscriber and stay
oriented in your industry
We want to be your first choice when it comes to staying oriented about Contact
what happens within the industry. Do you want to hear more about our
solutions, you are welcome to
The quick overview and the latest news are available on the website or contact us at
through our newsletter. The in-depth insight and perspective are found abonnement@nordiskemedier.dk or
in our newspaper. tel .: 7228 6970
Here we publish constructive, independent, and credible news and get
close to the industry with interviews, portraits, and industry analysis.
As a subscriber, you get:
- Newspaper delivered to an optional address
- A personal login for all locked content and services (PC, mobile/tablet)
- All relevant special magazines and guides
- Full access to e-newspaper and previous editions
- An email with the new publication per mail - a day before!
- Access to all content on the website, which is updated daily with rele-
vant industry news
- Access to the entire article archive
- Access to all public procurement incl. personal monitor agent.
Read more and order on soefart.dk
Company offer / Business offer
Are you a larger group of employees in the same company and wish
to read our content, we can offer different tailor-made offers with, e.g.
a multi-user agreement with automatic login via an IP setup or a large
customer agreement with personal logins.
24 25MEDIA INFORMATION 2021 SØFART
Technical specifications - Print Technical specifications – Online
Material Complaints Delivery of finished material - Pictures must be mine. 80 DPI in the formats and sent
The material should be sent to: COLOUR ADS Deadline is agreed with the graphic designer who in the file formats .jpg, .tiff, .eps, .psd and .png.
materiale@nordiskemedier.dk For the printing of colour ads, the paper assumes no submits the booked advertising campaign as well as - Logo and graphic elements are delivered as .eps or .ai
responsibility for any minor deviations from the colours specifications and deadline. vector graphics.
Reimbursement of the original material. The newspaper reserves the - The text is sent separately in a .docx format or in the
Material reimbursement as previously arranged, but right to reject complaints about advertisements in Deadline for delivery of finished material email with the material.
max. 5%. cases where we have already drawn attention to the If the finished material is delivered, the deadline is 2
fact that the material is not entirely suitable for repro- working days before start-up. Material for production by us must be received no later
Cancellation policy duction or where the submission deadline has been than 10 days before the advertising campaign starts.
Cancellation and date changes must be made in writ- exceeded. The announcement incl. link to the landing page is sent
ing no later than 14 days before the publication date. directly to the graphic artist. Preparation of banners
OTHER CONDITIONS The banners are prepared free of charge when ordering
Suppose changes to the insertion plan mean that the Please refer to our terms and conditions of sale on Banner advertising banners for min. Two months. Otherwise, the price is
conditions for discounts obtained are not met. In that www.nordiskemedier.dk or in the email from your con- Our site is responsive, and the banners adapt to the NOK 500, - pr. banner. If you want to make banners
case, the wrongfully paid discount will be debited at a sultant. screen they are displayed on. Be aware that banners yourself, these must be delivered in either GIF, JPG or
later stage. for mobility are readable on various screens. HTML5.
Specifications
Repro LAYOUT FILE: Adobe IDML file InDesign. The banners share space with up to 3 others. However, Advertiser Guidelines
If Nordic Media does not receive fully-finished adverti- Packed with all links. the title banner and content banner stand-alone, while It should be clear to readers what are ads and what
sing material, the customer will be billed for finishing the sticky banner shares space with up to 2 others. The are articles written by the editors. Therefore, ads must
the material at a rate of 50 øre per mm. PDF banners rotate at page breaks. differ from the layout - both on the portal and in the
PDF file produced with Acrobat Distiller containing all Animated banners: the animation must last within 20 newsletter, so that readers are not misled and think
Formats fonts, images, graphics and colours defined as CMYK. seconds. that an ad is an article written by the editors.
Newspaper format Tabloid (Job setting for Acrobat Distiller can be ordered). We
Column height . . . . . . . . . . . . . . . . . . . . 365 mm also refer to the industry standard for digital adverti- It is possible to send two different banners. In general, advertisers are asked to use a different font
1 column . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 mm sing material agreed between DRRB, DFF and DDPFF. than ours. On the website, the word Advertisement ap-
2 columns . . . . . . . . . . . . . . . . . . . . . . . . . . 86 mm Various descriptions, settings files etc. can be down- Specifically for HTML5 banners pears automatically just above the banner. In contrast,
3 columns . . . . . . . . . . . . . . . . . . . . . . . . . 131 mm loaded on www.kankanikke.dk. When delivering HTML, we must have sent a zip file on advertising in the newsletter, the word Advertise-
4 columns . . . . . . . . . . . . . . . . . . . . . . . . . 176 mm with all the source material in. The zip file must be ment should appear clearly at the top of the adverti-
5 columns . . . . . . . . . . . . . . . . . . . . . . . . . 221 mm IMAGES/GRAPHICS: max. fill 10 mb. It will be an advantage that the HTML5 sement, if there is no doubt that it is an advertisement
6 columns . . . . . . . . . . . . . . . . . . . . . . . . . 266 mm Colour: All Photoshop formats in at least 200 dpi. file stays within a frame of 20 sec. HTML5 files can - so we follow the legislation in this area.
1/1 page . . . . . . . . . . . . . . . . . . . . . 266x365 mm S/H: Alle Photoshop formats in at least 200 dpi. only be used for banners on the portal, as the file type
2 x 1/1 pages (spread) . . . . . 546x365 mm Line drawing: EPS and AI. TIFF, EPS and JPG in at least cannot be handled by mail programs. If we consider the ad to be too close to the editorial
Paper quality newspaper . . . . . . . 49 grams 600 dpi. texts, we will ask to change the font and/or add the
Number of columns . . . . . . . . . . . . . . . . . . . . . . 6 The ’overprint’ function must not be used. * Sticky, corner banner and side banner are only dis- company logo so that it is clear that it is an ad. This is
To the edge . . . . . . . . . . . . . . . . . Not possible * played on desktop. done to live up to the rules laid down by the Consumer
Supplement . . . . . . . . . . . . . . . 5 mm cropping COLOURS: Ombudsman.
* For special supplement: 5 mm for cropping + cutting CMYK defined (we separate RGB and Pantone for Technical specifications
marks CMYK). Finished banners for the website must be delivered as Furthermore, you only have to market for your own
above specifications. company and your products - i.e. no misleading
COMPRESSION: If you need a graphic designer to help with your design, product comparisons or bad publicity of competitors -
Stuffit, Zip. there are the following requirements for images, logos then the Marketing Act is also complied with
and text.
26 27Nordiske Medier – Industry Media in Denmark Anlæg Arkbyg Building Supply Byggeri & Ejendomme Electronic Supply Energy Supply Food Supply Food Supply Magazine Forsyning Fremtiden Automation Fremtidens Logistik Hvem er Hvem i Autobranchen Hvem er Hvem i Byggeriets top Hvem er Hvem i Metal- og Maskinindustrien Jern-Maskinindustrien Kommunefokus Leder IDAG Licitationen Magasinet Pleje MaskinFokus Mester Tidende Metal Supply Motor-Magasinet M-Xtra Park & Anlæg Magasinet Plast Plast Forum Retail News Skoler, Sport og Fritid Søfart Transportmagasinet Wood Supply Contact information Nordiske Medier Telephone: +45 72 28 69 70 CVR: 10150825 info@nordiskemedier.dk www.nordiskemedier.dk
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