"Rolling Our Own" How GasBuddy went from publisher to payment platform, transforming its business
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“Rolling Our Own” How GasBuddy went from publisher to payment platform, transforming its business
“Bigger Than US Steel!”
Convenience & Fuel Retailer Market is
50% bigger than U.S. E-Commerce
$600B $395B
Convenience & Fuel E-Commerce market
Retail market
ROLLING OUR OWN - 2018 | 2
Source: NACS, Digital Commerce 360
YOU KNOW US AS THE APP FOR CHEAP GAS
American Oil
HOME SCREEN LIST SCREEN STATION DETAILS SCREEN REPORT PRICE SCREEN
ROLLING OUR OWN - 2018 | 3
THE #3 TRAVEL
1. Yelp
APP
12mm 2. Uber
Monthly Active
Users
3. TripAdvisor
16.5mm 4. Lyft
Marketable Emails
5. Fly Delta
>80mm 6. United Airlines
Lifetime Downloads 7. American Airlines
8. AT&T Global Wi-Fi
9. Southwest Airlines
Source: App Annie, 2017 ROLLING OUR OWN - 2018 | 4
2017 MARKED OUR TRANSFORMATION TO PAYMENTS
TODAY
Organic Growth to 12M Monthly Active Users
Insights into 150,000+ fuel/convenience retailers across the U.S. and Canada
2000 2005 2010 2016 2017 TODAY
GasBuddy is First Office Opened GasBuddy App Boston Headquarters GasBuddy Launches
Founded in Regina, Canada Launched Established Business Pages and
Pay with GasBuddy
ROLLING OUR OWN - 2018 | 5
SHOP SMART, PAY SMART
VALUE
CONVENIENCE
SIMPLICITY
ROLLING OUR OWN - 2018 | 6
CONSUMERS LIKE IT!
~400k
Users
Consumers have $133mm
Total Purchase Volume
saved >$3.6mm
using the card
4.5mm
Total Fills Using Card
ROLLING OUR OWN - 2018 | 7
OUR FIRST CLO:
SHOP YOUR WAY
GASBUDDY VALUE:
» Audience Development
» Economics
SHOP YOUR WAY VALUE:
» Everyday Relevance
» Gasoline Benefit
ROLLING OUR OWN - 2018 | 8
GASOLINE: A VERY POPULAR “CURRENCY”
Average number of fill-ups per
month
» 15% share of
cards but 25%
share of total
purchase volume.
» Fill up 13% more
frequently.
ROLLING OUR OWN - 2018 | 9
EXPLOITING OUR TROJAN HORSES FOR FUTURE VALUE
GasBuddy App PAY with GASBUDDY GasBack
Find the Cheapest Gas Never Pay Full Retail Stop Paying for Gas!
ROLLING OUR OWN - 2018 | 10THE GASBACK GOAL
To give away more gasoline
than any other consumer program
in the United States and Canada
ROLLING OUR OWN - 2018 | 11“IT’S BETTER THAN CASH BACK. IT’S ”
ROLLING OUR OWN - 2018 | 12THE PARTNER ECOSYSTEM
Card
Affiliate Integrated
Linked
Partners Affiliates
Offers
» Low Consideration/ » High Consideration/ » Variable
Low Reward High Reward Consideration /Variable
Reward
» 1-10% GasBack on » CaC Split Range $50 -
purchases $1,000 » Variable CaC
» Launch with 1000’s of » Launch with 20 Partners » Experience Integrated
Merchants In-app
ROLLING OUR OWN - 2018 | 13LAUNCH PARTNERSHIPS (CaC, CLO)
ROLLING OUR OWN - 2018 | 14VAST MESSAGING CAPABILITIES TO DRIVE NEW USER ACQUISITION
SCALE
SEGMENTS
PLACES
FORMATS
ROLLING OUR OWN - 2018 | 15VAST MESSAGING CAPABILITIES TO DRIVE USER ACQUISITION
ROLLING OUR OWN - 2018 | 16INTEGRATED AFFILIATES
» Find parking
» Reserve parking
» Pay for discounted parking
» Get
ROLLING OUR OWN - 2018 | 17HOW WE MAKE OUR USERS YOUR CUSTOMERS
We rebate 50% of
the affiliate fee to
our user in the form
of free gasoline. 6
We market that product
for you on an affiliate
basis. We work with a 5 The user redeems
range of standard the free gasoline
affiliate technologies on credit through their
the attribution side. 4 Pay with GasBuddy
payment card.
3 For every new, or
reactivated, member we
We agree send you, you pay us
to partner. 2 your standard affiliate
fee, plus a small
premium (the premium
1 You tell us what is so our offer is better
product or service than other standard
you wish to market affiliate offers you may
to our users. have in market).
ROLLING OUR OWN - 2018 | 18MAKE CENTS? - GIVE TANKS!
Free Tank of Gas Super Charged per
Gallon Discount
ROLLING OUR OWN - 2018 | 19You can also read
