Retailasia - 03 Unveiling The Shoppes at Four Seasons
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retailasia
The magazine from the Sands Retail Asia / issue 1
03 04 08
Unveiling The Shoppes Mall news: The Grand News from around the info@lvscretailasia.com
at Four Seasons Canal Shoppes region: Singapore www.lvscretailasia.com
retailasianews
vp’smessage
S
ands Retail Asia welcomes look that we will officially launch
all our partners on this in late May at the International
once in a lifetime journey Council of Shopping Centres
to be part of the fastest growing show in Las Vegas. Also as
retail market on the planet. part of this launch, we have
In this expanded issue, I take overhauled our www.lvscretailasia.
great pleasure in sharing with com website to better enable
you news of recent events,
new tenants and the first of
our featured ‘Insights’ in which
we aim to bring you thought
us to keep you up to date with
developments and to increase
your access to important and
useful information. Please enjoy
Luxury Asia
provoking and useful consumer the read and don’t forget to check
I
and market information. the calendar of events we have n a very stylish night to Comprising 211,000
You will notice that we have included to help you capitalise on David Sylvester remember, Thursday April 24th square feet of prime
adopted a new format for our the synergies that our integrated Vice President, saw the coming together of more retail space, the new mall
newsletter. This is part of our new resort properties offer. • Retail Development, Asia than 100 senior Asia Pacific figures represents a pioneering
from the world’s top premium partnership in luxury retailing
brands at our first ‘Luxury Asia’ – The Shoppes at Four
dinner presentation at Four Seasons Seasons being the first ever
retailasia
Hong Kong Hotel. retail application of the Four
In addition to unveiling the Seasons brand.
visual identity of The Shoppes at In between entertaining,
The magazine from the Sands Retail Asia Four Seasons brand, the next mall dining and socialising,
Issue 1
in our Macao portfolio scheduled key Sands Retail Asia
MACAO
to open in July, future tenants were figures Stephen Weaver and and provided detailed insights on
Leasing enquiries also informed of the comprehensive David Sylvester outlined future how top retail brands can position
ANGUS WOODHEAD marketing strategy in place to ensure opportunities designed to grow themselves to benefit from this
Director of Leasing, Retail Development Asia the successful launch of the property. Macao into a hub for luxury retailing compelling opportunity. •
Tel: +(852) 3652 2232
Email: angus.woodhead@venetian.com.mo
Marketing enquiries
CARMEN WALSH
Cotai Central brings experiential
Marketing Manager, Retail Development Asia
Tel: +(852) 3652 2253
Email: carmen.walsh@venetian.com.mo
SINGAPORE
Leasing enquiries Taking Retail Asia to the World retailing to Asia
at RECon 2008, Las Vegas
LACHLAN GYDE
W
Director Retail Development
Tel: +(65) 9731 2331 ith development
Email: lachlan.gyde@marinabaysands.com continuing apace on
A
Newsletter contributions sia’s most dynamic portfolio integrated resort concept. what will ultimately be
AMANDA QUAYLE of retail spaces will be Serving as unique entry points Asia’s first concept mall – Cotai
Assistant Marketing Manager, Retail Development
Tel: +(853) 8117 7919 collectively showcased for the to Asia’s rapidly growing and Central, readers of the region’s top
Email: amanda.quayle@venetian.com.mo first time under the new look Sands increasingly affluent prosumers of business publications will soon see
Retail Asia brand at RECon in Las international prestige and premium the start of our upcoming campaign
Vegas from 18th to 21st May, 2008. goods, The Grand Canal Shoppes, to promote Cotai Central as the
The largest retail property show The Shoppes at Four Seasons, stage on which premier fashion
of its kind, RECon is the perfect Cotai Central and the recently and lifestyle brands will pioneer
platform to introduce brand owners released ‘Flagship Luxury’ malls in innovative customer interaction. and lush tropical gardens; an oasis become the byword in Asia for the
from the Americas, Europe and Macao together with Singapore’s The mall, located directly of interaction between engaged type of enhanced merchandising
beyond to our unique collection of The Marina Bay Shoppes will each beneath Shangri-La/Traders and consumers and inspired brands. that retailers in N. America and
strategically positioned properties be highlighted to visitors on our Sheraton/St Regis, will comprise Fast attracting new brand concepts, Europe, and increasingly North East
info@lvscretailasia.com
www.lvscretailasia.com and the enormous synergies booth at the show –C947 Union 850,000 square feet of retail space many previously unseen in Asia, Asia use to connect customers to
that can be leveraged from the Street in Central Hall C2. • enveloped by cascading waterfalls Cotai Central is already on track to their brands. •
2 retailasia retailasia 3
mallnews retailinsights
The Grand Canal Shoppes
No Signboard Seafood
(Shop No. 2132)
band performances with the chilled-out
bliss of an uber-chic dance club. And
delighting diners with the very best of
Sichuan and Cantonese cooking.
Retailing without frontiers
W
The spicy sizzle of Singaporean- for intimate gatherings, a cafe lounge ith buying decisions
style seafood is now on offer to and private party rooms will cater to increasingly made at the Shopper Brand equity
pre-disposition
tempt the tastebuds of The Grand individual needs with exclusive bars point of purchase, under- Insights
Canal Shoppes’ diners. The new No and personal DJs. standing the impact of the retail Shopper type
Type of occassion
Signboard Seafood restaurant draws With its broad ranging appeal, environment is more important than State of mind Research by
Channel choice consumer experts
on four decades of know-how from five Club Lotus is set to be Macao’s new ever before. At the same time, the face Pre-planning
Retailer choice
restaurants right across the culinary point of focus for achieving that next of the consumer is rapidly changing. So Research by Retailer experience
cornucopia that is Singapore to bring higher plane of nightlife sophistication. how do you keep ahead of your current shopper experts Store layout
Store dynamics
to Macao its famous White Pepper and future competitors while striking a Store atmosphere Consumption
experience feeds
Shopping style
Crab, Cereal Encrusted Prawn and chord with your target consumer? Shopping basket back into brand
Propensity to Shopping route equity
Hokkien Style Steamed Fish. Seating Kougetsu Tokyo Dining purchase can In-store advertising
up to 260 people amidst refined (Shop No 2610A) 2015 – A Snapshot potentially be Shelf layout
impacted at each Signage
décor and urbane surroundings, No After two years of meticulous planning The challenge for retailing into 2015 will stage of journey Promotions
Pack standout
Signboard also offers discerning diners and preparation, Kougetsu Tokyo be to manage complexity and diversity, Pack communication
Cantonese cuisine, including Dim Sum. Dining now offers visitors to The Grand through businesses that span the globe
No Signboard Seafood’s Macao Canal Shoppes another unsurpassable while reaching out to the individual. Transaction seals
purchase decision
restaurant is only the second of such fine dining experience. Presenting This will require focus on a new set of
overseas ventures following a recent modern Japanese cuisine perfected strategic capabilities and solutions.
debut in Jakarta. in Tokyo’s celebrated Nishi-azabu The Shopper Brand equity
pre-disposition
Shen Garden Restaurant restaurant district, guests can enjoy Shopper Insights Journey
Propensity to
(Shop No. 3038) Kougetsu’s signature dishes including With the diffusion of media and the Shopper type purchase a brand
Type of occassion can potentially be
With an enviable ranking within the top the unique Okinawa benibuta pork growth of niche retailing, shopper insights Pre-store State of mind impacted at each
five restaurant groups in Shanghai the shabu-shabu, as well as tantalising captured in the retail environment will be Channel choice stage of this journey
Pre-planning
Shen Garden Restaurant boasts seven teppanyaki and Edo-style sushi from the key to growth. Retailers will need to Retailer choice
Retailer Retailer experience
flourishing eateries in its home city. the restaurant’s fresh sushi bar. understand and personalise that which strategies Store layout
Consumption
influence Store dynamics
Set to open later this summer at The As well as being Kougetsu’s first motivates the shopper prior to, and at shopper Store Store atmosphere experience feeds
Shopping style back into brand
Grand Canal Shoppes, the restaurant and only restaurant outside Japan, the the point of sale. choice and
shopping Shopping basket equity
will introduce to Macao the delectable new outlet, with capacity enough to Understanding consumers is not experience Shopping route
In-store advertising
crab meat specialties that have made comfortably accommodate 180 diners, the same as understanding shoppers Shelf layout
Signage Along the journey,
the restaurant such a huge hit. Visitors is also more than twice the size of the (see Shopper Insights chart). P.O.P. Promotions several “moments of
Pack standout trurth” or success/
will also be treated to traditional company’s original Tokyo restaurant. • Conventional consumer research Pack communication failure points exist for
Club Lotus Shanghainese cuisine typified by focuses on who is shopping for a brand
(Shop No. 3002 +3003) fresh seafood or chicken marinated in which products and where. Shopper Transaction seals
As the new place to be, Club Lotus will vintage and tasty stir-fries that deftly insights seek to understand the needs, purchase decision
bring to Macao a stylishly enlightened blend a profusion of exotic flavours. attitudes and behaviours of customers
path to after-hours enjoyment. With Able to seat up to 250 patrons in in shopping and buying mode: why that offer new combinations of key to successful business in 2015.
its 18,000 sq ft of multi-entertainment spacious, understated Shanghainese the shopper buys, why certain items products, experiences and services Management must evolve to span
space, the new venue will seamlessly elegance, Shen Garden will serve as a are purchased and how the shopping that encourage shoppers to express geographic, cultural and regulatory
bring together all the energy of live rock showcase for the restaurant’s flair for experience affects the buying decision. themselves. Effective innovation boundaries; responding to local tastes,
integrates an understanding of how customs, lifestyles and economies.
rd!
Shopper Experience consumers live, how they buy and how Management will need to be flexible
nboa
Get o
Customers today usually don’t want they use the products they buy. and responsive and be sensitive to
T
he flat screen network onboard our new fleet a better product, they want a better the needs, tastes and preferences of
of Cotai Jets is a targeted and cost effective purchase experience. In 2008, the most Risk Management stakeholders inside and outside the
advertising solution, unique in both its reach and successful retailers are those delivering an In an era of accelerated lifecycles, company. For those that can manage
its potential to engage consumers headed directly your engaging in-store experience. By 2015, companies also need to manage multi- complexity, 2015 will be a time of
way. To the 400 plus passengers travelling on each companies will need to focus on, and ple brand concepts, experiences and tremendous growth opportunities. •
hourly sailing between Hong Kong and Taipa Island, enhance, how customers feel about them- niche products as seamless elements
your advertising message could well be the feature selves in their interaction with the shopping of an investment portfolio where returns
presentation of their 50 minute journey. environment, product, service and brand. are maximised and risk is minimised. From an original article by Arnaud
Frade, TNS Regional Director for
For more information about how Cotai Jet onboard Business Development and Herb
Sorensen, Global Scientific Director
advertising can support your marketing campaign, email Retail Innovators Managing Complexity of TNS Retail & Shopper Insights.
advertising@venetian.com.mo • Innovators in 2015 will be those Managing complexity will be the
4 retailasia retailasia 5
eventscalendar
Between forthcoming trade shows, exciting box office
events and public holidays, the line up of opportunities
for targeted marketing activities and linked promotions
over the coming months is strong.
With the Beijing Olympic countdown now underway,
sport is naturally going to be a hot theme this summer
igniting a national pride amongst Chinese citizens
everywhere. Closer to home though, proud fathers will be
celebrating their special day this coming June 15th – the
perfect chance to dispel the myth that men are the most
difficult members of the family to shop for!
Don’t forget that in addition to these events which
our Conference and Events team will happily provide you
with more information on, your Mall Marketing team has
a parallel programme of strategic partnership promotions
and shopper incentives that you can participate in. And
remember to visit our website www.lvscretailasia.com
for updates on major news and happenings.
june2008SUNDAY MONDAY TUESDAY
G2E Asia 2008
WEDNESDAY
G2E Asia 2008
THURSDAY
G2E Asia 2008
FRIDAY SATURDAY
Air Supply in Concert Hacken’s Concert Hall
july2008
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2 3 4 5 6 7 1 2 3 4 5
Global Gaming Global Gaming Global Gaming International Society of
Expo Expo Expo Blood Transfusion Congress HKSAR
Establishment
Mining Mining Fashion & Garment Show Day
Conference Conference
Air Supply in Concert
Tuen Ng Festival The day following
8 9 10 11 12 13 14 6 7 8 9 10 11 12
Tuen Ng Festival
International Society of
Blood Transfusion Congress International Society International Society International Society International Society Hong Kong Jewelry
of Blood Transfusion of Blood Transfusion of Blood Transfusion of Blood Transfusion Manufacturers’
Fashion & Garment Show Congress Congress Congress Congress Association Macao
Air Supply in Concert Fashion & Garment Show
International Association International Association International Association Asia ‘N Artist
5 16 17 18 19 2021
15 13 14 15 16 17 18 19
of Amusement Parks and of Amusement Parks and of Amusement Parks and
Hong Kong Jewelry Hong Kong Jewelry Hong Kong Jewelry Attractions Asian Expo Attractions Asian Expo Attractions Asian Expo
Manufacturers’ Manufacturers’ Manufacturers’ 2008 2008 2008
Association Macao Association Macao Association Macao
Asia ‘N Artist
22 23 24 2526 2728 20 21222324 2526
29 30 7 28 2930 31
27
2
USA Basketball USA Basketball USA Basketball
6 retailasia retailasia 7
regionalnews
Singapore’s Marina Bay Development
S
ince 2006, Marina Bay
Sands has been constructing
its Integrated Resort as a
strategic component of the landmark
Marina Bay development. Marina
Bay comprises 900 acres of premium
cultural, commercial and office
development that simultaneously
expands the downtown financial
district while enhancing Singapore’s
continued ascent as a cultural hub.
Singapore visitors and locals alike
will experience picturesque park areas
and bustling waterfront promenades
while enjoying spectacular events
and festive celebrations hosted
in numerous venues around the
Bay. It will be a remarkable space
where cultural creativity and
recreational vitality can be seamlessly 600-foot high Sky Deck. an indoor ice skating rink, world
blended with brand interaction and An ArtScience Museum will be class restaurants and glamorous
promotional innovation. a key component of the Integrated waterfront al fresco dining.
Landmark developments are Resort (IR), where visitors will also
already taking shape on Marina Bay enjoy attractive public spaces, such Singapore – South East Asia’s
with a showstopper being the recent as a rooftop amphitheatre, and a lively Shining Light
launch of the Singapore Flyer. Bigger Event Piazza able to accommodate While the development will be a
than the London Eye, the 541-foot 10,000 people. Two 2,000-seat spectacular addition to Singapore’s
high observation wheel provides a state-of-the art theatres will also economy, skyline, cultural and
breathtaking, unobstructed radial accentuate the development. recreational base it is important to
view well beyond the Island Republic Accommodating one of gain an understanding of the country
and onto Malaysia and Indonesia. Singapore’s only two licensed itself. Singapore regularly features at
gaming venues, the IR will seamlessly the top of global surveys for ease of
The Marina Bay Sands combine Meetings, Incentives, transacting business, transparency
Integrated Resort Conventions and Exhibitions (MICE) of its legal system, lack of corruption,
The Marina Bay Sands resort, facilities with exclusive retail, fine robust economy, strong employment
scheduled to open in 2009, will dining, luxury hotel accommodation growth etc. Singapore also shines
feature three 50 storey signature and diverse entertainment. with international recognition for it
hotel towers that incorporate Its retail precinct will feature restaurants, nightlife and culture
abundant greenery from trees along premium fashion, an interactive With an economy that grew
the Bay front promenade through to lifestyle wing, spectacular water by 7.7 percent in 2007 and the
luxuriant gardens atop the towers’ features incorporating two canals, recent announcement of a new
cruise terminal scheduled to open
by 2010 that will double its capacity
to accommodate the largest
cruise vessels under construction,
Singapore has reaffirmed its
status as Southeast Asia’s premier
destination. Bolstering its position as
a premier events hub too, Singapore
will flag off its inaugural Formula One
Grand Prix in September 2008 with a
Please visit our booth at RECon 2008, world first F1 night race.
Las Vegas – C947 Union Street in Central Hall C2 Singapore faces a very bright
future. •
8 retailasia
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