RETAIL, MARKETING & TECHNOLOGY - THE BIGGEST - MARCH 8 - 9, 2022 VIRTUAL EVENT - Webflow
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MARCH 8 - 9, 2022 VIRTUAL EVENT THE BIGGEST RETAIL, MARKETING & TECHNOLOGY EVENT IN CANADA A #DX32022 BROCHURE
WELCOME TO DX3 2022
stories of success and resilience will act as a guide for all.
DX3 – Canada’s best retail, marketing and tech
event! 11 years and counting. Why attend DX3 2022?
For the last decade, DX3 has been successful in bringing together • Understand how the amalgamation of retail, marketing and
thought leaders from across Retail, Marketing and Technology to technology can work together to guarantee success
ponder over the transformation of these sectors. Our speaking
• Learn big picture strategies of competitive market and schemes
faculty has comprised of thought leaders who have exhibited a
to overcome challenges
strong sense of resilience in the most trying times.
• Gain an overview of the patterns of transformation in the indus-
Across the globe, brands traversed pandemic-led uncertainty
try impacted by the pandemic
and initiated transformation strategies to emerge strong. Now,
that the dynamics of the retail industry is experiencing trans- • Network with the biggest names in the industry
formation, the market players are focusing on navigating new
• Enhance and refine your skills
challenges through focused strategies, which would open doors
to new and exciting opportunities. Join DX3 to get an insight
into the strategies and their impact and understand the bigger
DX3 Canada 2022: A virtual Event
picture of the overall transformation in the retail and marketing
industry. As we approach the other side of the global COVID-19 pandemic,
it is important to understand how we can prepare for a future
To thrive in the ever-changing market scenario, it has become
where rapid changes and shocks may continue with greater fre-
significantly important that the retailers embrace emerging
quency. What lessons have we learned over the past two years?
trends while letting go of the ideas which no longer serve the
What will we choose to bring with us into the future? As always,
purpose in either retail or marketing sectors. These evolving ap-
DX3 Canada remains committed to cutting-edge thought leader-
proaches to take on further strides and analysing existing tactics
ship at the nexus of retail, marketing and technology.
is where we will focus our sessions.
At DX3 2022, from March 8-9th, we will explore what the trans-
DX3 2022 event speakers would offer insights on the develop-
formative retail and marketing sectors will look like in a more re-
ment and reshaping of the retail and marketing industry, bringing
silient, innovative and technologically-driven world. How will retail
in brand new concepts, and talking about the role of technology,
keep up with changing consumer preferences and expectations?
which is the backbone of any commerce, trade, or production
How can marketing professionals overcome industry challenges
– be they the traditional store fronts, non-store retails or the
and changes? How will technology help improve connections
development of economic influences. Hear from the experiences
while enhancing experiences? Find out the answers to all of these
of more than 200 speakers as they forecast the future and share
questions and more at DX3 Canada 2022! world-class content.
their growth strategies. While the challenges faced by retail
giants, mid-size and small business might be different, their
DX3 2022 THEME: RESILIENCE AND TRANSFORMATION
DX3 has time and again proved to be an efficacious platform when it comes to showcasing the adaptation and evolvement of retail and
marketing spheres.
Join us in 2022 to understand what strategies and tactics kept the brands going while they were surrounded by uncertainty and how did
they emerge stronger. Hear diverse perspectives on how these transformations are leading to the new paths of discovery, and the catalytic
role of the latest tools and technology in this process.
Long-awaited inspiration is around the corner. Network with the most positive crowd in an assenting environment and boost your confi-
dence at the DX3 2022 event!
MEET THE RIGHT PEOPLE | DX3 2022 DEMOGRAPHICS
2000+
retail, marketing and tech professionals came to previous
DX3 events to learn, experience and connect with each
other.
200+
thought leaders from various industries discussed topics
related to current trends and behaviours
70%
of attendees were from the Retail or Marketing industry.
68%
of conference delegates were at the Director level or
higher at the event
DX3 2022 FEATURES VIRTUAL EVENT Keeping the safety of our speakers and audience in mind, the event will be delivered as a two-day, virtual conference. DX3 content will be live-streamed online, offering networking and interaction opportunities! Be part of engrossing conversations, from wherever you are! Join us to discover the latest advancements in marketing, retail and technology. RETAIL SUMMIT Anxious to learn what transformations are taking place TODAY in the retail world? This content stream is designed to encompass the most innovative in- sights from the leaders who are shaping up the present and future of the retail industry. Receive best in-class strategies and approaches from the professionals who have been able to thrive and are now working their way towards further enhancement with their expert analysis. With 20+ panels spread across two days, join the event to understand the bigger picture of MARKETING & INNOVATION SUMMIT Understand and embrace the breakthrough tactics that marketers are im- plementing to ensure that their campaigns are successful, and their brands are effective and relatable. Over the course of 20 sessions, including key- notes presentations, hear the most inspiring stories and interesting case scenarios in interactive panel discussions. Take home the best practices and transformational strategies of building a business domain through brand recognition. GENERATIONAL SUMMIT Ready to understand the next generation’s proposition and approach to consumer segmentation? Come and let’s comprehend on a micro level, the generational buying behaviors, and their lifestyle preferences. You will acquire remarkable insights on the best-in-class strategies, generational buying behaviors and how Gen Z will impact the workforce and challenge the norms. Enjoy a journey that Gen Z and Alpha want to take! VIRTUAL EXHIBITION: LATEST IN RETAIL, MARKETING & TECHNOLOGY Experience for yourself! Uncover the most adroit concepts the technology has to offer at the exhibition. Virtually immerse yourself in the milieu of the most sophisticated skills to adapt and adjust accordingly from the industry specialists. The consultants, mavens and professionals are ready to dedicate their effort and time to disseminate guidance and direction. DX3 TALKS Gain a new skill set or refine your existing skills by being a part of produc- tive workshops for your personal as well as organisational development. These talks are particularly designed to give direction of HOW TO begin from scratch, to build, to maintain and to multiply every aspect of your business in the most niche domains. Don’t forget to bring in your curiosity and take relevant retorts as give away!
SPEAKER LINE-UP
WHITNEY BANSIN TARA CONWAY JEREMIAH CUVERS AMY DAVIES
CEO VP, Omnichannel & Cus- Co-Founder & CEO VP, Insights Publishing
tomer Care
The Wild Collectives Polysleep VICE Media
The Source
JACQUELINE DINSMORE ARIEL GARTEN ANDREW GO TYLER HANDLEY
Co-Owner and Founder Founder and Chief Chief Digital and Data Co-Founder and CEO
Evangelism Officer Officer
FlapJackKids inkbox
Muse Staples Canada
ALENA JENKINS SARAH JORDAN ALYSSA KERBEL ROBIN KOVITZ
President CEO Founder and CEO President and CEO
FivePoint Cannabis Mastermind Toys Mini Mioche Baskits Inc.
TONYA LAGRASTA FREDERICK LECOQ STEPHAN LUKAC VICTOR SANCHEZ
Sr. Director, Corporate CMO Director, Marketing Director, Franchise Lead-
Social Responsibility ership and Commercial
Golf Town, Sporting Life INDOCHINO Operations
Loblaw Companies Group
Limited The Coca-Cola Company
ANIS UZZAMAN JOHN VELLINGA ROBIN WHALEN ANDREW WITKIN
President
CEO Founder and CXO President and CEO
StickerYou
Pegasus Tech Ventures Zirkova Vodka Church + State
AGENDA
TUESDAY | MARCH 8, 2022 DAY ONE
9:55 Welcome Remarks
Accelerating Innovation: Businesses’ Leap into the Connected Future
• Businesses must keep pace with rapidly evolving consumer behaviour
• The questions and tools that are paving the way for innovation
10:00
• How to prepare your business for transformative change
Leanne Gibson, Head, Retail, eCommerce and CPG, Meta Canada
Keynote Presentation by Medallia Canada Keynote Presentation by Amazon ads
10:30 Zack Piotrowski, Director, Omni-Channel Enablement and Tamir Bar-Haim, Managing Director and Head of Global
Experience, Bell Expansion, Advertising, Amazon
Andrew Cudmore, AVP, Sales, Medallia Canada
Future of Loyalty: Why Collaboration is a Com-
Resilient Retail
petitive Advantage
• Adapting to an increasingly human centric shoppers journey?
• Learn why collaboration is the fastest growing business
• Thinking about physical footprint versus e-commerce ?
model in loyalty marketing
• Exploring efforts to better understand customers needs
• Follow Canadian case studies of how collaborative com-
merce built customer engagement and increased trial
11:00 Mark Spencer, SVP, Commercial Operations, Jane • Find out how collaborative commerce can be quickly imple-
Dave Mazzone, VP, Marketing, Staples Canada mented to accelerate your 2022 marketing efforts
Tara Scott, VP, Commercial Growth Strategy and Execution, • Who Should Attend: Loyalty Practitioners, Senior Marketers/
Coca-Cola Canada Bottling Limited CMO’s, Data-focused Executives
Moderator: Steve Croth, Managing Director, Canada, Zip
Jed Schneiderman, SVP, Business Development, Kognitiv
Panel: Marketing Begins with Knowing Your
Payment Trends Shaping eCommerce Customer Segment
• The impacts of values-based consumerism on brands
•●Targeting specific consumers based on their circumstances
• Is the surge in online shopping here to stay?
• Tailoring customer communications
11:30 • Executing the shopping experiences that customers want
• Creating personal, human connections by defining consumer
• How can we keep up with delivery demands? segments
Robert Hyde, CEO, Payment Source Speaker TBA, Amazon Ads
Panel: Injecting Creativity into Your Digital
Panel: Sustainability and Impact Marketing Strategy
• How consumer purchasing patterns are pushing companies • Exploring ways to capture the attention of customers in
• Aligning your products and services to principles seconds
• Understanding the impact of ESG marketing • Implementing creative strategies which engage audiences
12:00 • Viewing digital as more than just metrics
Kim Saunders, VP, ESG Strategy and Community Impact,
Canadian Tire Corporation Lindsay Knight, Director, Marketing Strategy and Communica-
tions, The Source
Allison Litzinger, VP, Marketing, The Bay
Steve Miller, Executive Creative Director, VP, Partner, FUSE
Moderated By: Phillip Haid, Founder and CEO, Public Inc.
Create
Moderator TBD
12:30 Zen BreakAGENDA
TUESDAY | MARCH 8, 2022 DAY ONE
Panel: Funding Retail Growth: Investor Panel: The Next Era of Marketing
Perspectives • Spreading your message and amplifying your content
• Key growth indicators that investors look for • What are smart marketers doing to build creative and com-
• What makes a retail business a desirable asset? petitive advantages?
• Business or business team, which do you invest in? • What does the marketing workforce of the future look like?
12:45
Anis Uzzaman, CEO, Pegasus Tech Ventures Nicole Athanasopoulos, Founder and Director, Nulink Media
Janét M. Aizenstros, Executive Chairwoman, Investor and Galen Davies, VP, Brand and Commercial Strategy, MLSE
Financier, Ahava Holdings & Ventures Stephan Lukac, Director, Marketing, INDOCHINO
Philip Douglas, Managing Director, Ontario, Harvest Portfolios Ivan Pehar, Country Manager, Spotify Canada
Group Rob Balsom, VP, Client Strategy, Nielsen Media, Sports &
Entertainment
Moderator: Hifazat “Faz” Ahmad, President, DX3
Panel: The CX Journey Panel: The Evolving Role of CMO
• Adding value to your customer experience • How are emerging technologies shaping and changing the
face of marketing?
• Understanding what customers are looking for from their
favourite brands • Understanding the challenges and creating opportunities for
• Meeting your market in new ways and new places consumers
13:15
• How to manage complexities when growing a brand for
today
Cynthia Wong, AVP, Digital Product Management, Canadian Tire
Corporation
Andrea Hunt, EVP, CMO, Arterra Wines Canada
Jessica Barrata, Lead, UX Research, PC Express, Loblaw Digital
Frederick Lecoq, CMO, Sporting Life
Speaker TBA, Cadillac Fairview Trinh Tham, CMO, Harry Rosen
Moderator: Jodi Searl, VP, Industry Solutions, Medallia Moderator: Jed Schneiderman, SVP, Business Development,
Kognitiv
Innovation Showcase Innovation Showcase
13:45
Speaker TBA, Payment Source
Innovation Showcase
• More details to be announced
13:55
Speaker TBA, Criteo
Panel: Fearless Female Entrepreneurs Building Consumer Trust and Valuing
• Has the glass ceiling been shattered? Privacy
• How has female leadership impacted entrepreneurship? • Who owns data?
• Impact of COVID-19 on women entrepreneurs • Harnessing a privacy-first marketing strategy
14:15 • Building a business on your own terms • Meeting compliance requirements
• Building trust with customers through transparency
Whitney Bansin, CEO, The Wild Collectives
Nita Tandon, Founder and CEO, Dalcini Inc.
Bili Boboe-Balogun, Founder, Tribe Beauty Box
Alena Jenkins, President, FivePoint Cannabis LTD
Panel: Branding Begins Within
Online Grocery Shopping: The Latest • Embody and live your values within the brand
Battlefield for E-Commerce Giants • Igniting passion internally to generate loyalty externally
14:45 • Getting your customers comfortable with grocery delivery • Does doing the right thing add to the bottom line?
• Channels used from farm to table
Ariel Garten, Founder and Chief Evangelism Officer, MUSE
• Achieving quality of produce and speed of delivery
Jacqueline Dinsmore, Co-Owner and Founder,
FlapJackKids
Alex Marshall, VP, Product, UX and Digital Services, Loblaw Digital
Diane Laberge, VP, Marketing, Partake Brewing
Moderator: Martin Landry, Managing Director, Stifel Financial Corp
Roslyn Griner, VP, Brand Marketing, Diva International Inc.AGENDA
TUESDAY | MARCH 8, 2022 DAY ONE
Nielsen Workshop
• More details to be announced Dentsu Workshop
• More details to be announced
15:15
Emme Anderson, Sr. Client Strategy Associate, Nielsen Media
Canada Speaker TBA
Paige Sontag, Client Strategy Director, Nielsen Media Canada
How to Get and Leverage Media Exposure for
16:00 Personal Brands and Business Owners
Influencers, eSports, and your Brand: Strategizing • Never been more competitive and challenging
Effective Campaigns • Cross-channel opportunities for content repurposing
• More details to be announced
Rania Walker, Founder and President, Front Door PR
Cody Hock and Cole Hock, Co-Founders, Up North Management
Group
Speaker TBA
End of Day 1
Times are EST
WEDNESDAY | MARCH 9, 2022 DAY TWO
9:55 WELCOME REMARKS
Trends Across Generations: From
Innovating to Reinvent Media and Boomers to Gen Z
Advertising • Speak the unique languages of each generation
Cloud Raker Keynote • Adapting a consumer-centric approach • How is each generation consuming information and
• Driving a superior communication experience goods in distinct ways?
10:00 • Unleashing the power of enterprise data to fuel
Sarah Jordan, CEO, Mastermind Toys • Case study: Rewards, reviews, loyalty programs and
innovation and growth more
Zahra Rajani, Chief Strategy Officer, CloudRaker
Bethanie Butcher, VP, Marketing, Brand Operations, Speaker TBA, Ada
Analytics and Insights, P&G Canada
Panel: Digital Marketing Trends:
Panel: The Power of Viral
Experts Insights
Panel: Top Trends in Retail for • The science behind the creative and managing
• Where should marketers be focusing their efforts?
2022 and Beyond expectations
• What strategies are the experts using to get the best
• The impacts of values-based consumerism on • Achieving huge organic reach with massive viral
10:30 results?
brands results
• Latest industry insights, trends and predictions for
• Is the surge in online shopping here to stay? the future
• Executing the shopping experiences that
customers want ●
Daniela Yanez, Director, Digital Operations and
• How can we keep up with delivery demands?
Strategy, The Source
Russ Rickey, VP, Strategy, McCann Canada
Rob Aoki, VP, Marketing, ZipAGENDA
WEDNESDAY | MARCH 9, 2022 DAY TWO
Panel: Reduce, Reuse, Recycle: Panel: Does Your Brand Stand Behind
Great Values? Panel: Checking in with Generations
Sustainable Retail
• How did the pandemic challenge brand loyalty? Alpha and Z
• The rise of a circular and sharing economy
• Impacts from growing consumer awareness and • What do these generations care about?
• Innovations in upcycling and recycling
activism • How does brand awareness evolve across these
• Embedding sustainability best practices
11:00 • Embracing sustainability, trust, ethical sourcing, generations?
throughout operations
and social responsibility • Understanding their leverage over adults’
purchasing decisions
Nita Tandon, Founder and CEO, Dalcini Stainless
Michelle Watson, Founder & CEO. MICHI • The next normal: Focusing on saving the planet
Tim McGuire, CEO, Mobile Klinik
Alyssa Kerbel, Founder and CEO, Mini Mioche • Authenticity rules: Back up your claims
Jeremiah Curvers, Co-Founder and CEO, Polysleep
Jenn Harper, Founder, Cheekbone Beauty
Amy Davies, VP, Insights Publishing,
VICE MediaCanada
Understanding COVID-19’s Impact Panel: Focusing on Customer
on Ecommerce and Omnichannel Retention and Loyalty
• Behavioral shifts in shopping habits • What is each customer worth?
• Embracing emerging technologies that create • Case studies: Most effective tools for retention
connections with shoppers
• Spending money on existing customers to pro-
• Changes in trending product categories mote long-lasting relationships
• Battling Increasing swings in inventory due to
shifts in consumer demand
11:30
Dave Rewak, Sr. Director, Marketing and Consumer
Corinne Lalonde, Associate Director, Insights, OCS
e-Commerce and Content Marketing, SAQ Speaker TBA, Loyalty One
Tara Conway, VP, Omnichannel and Customer Moderator: Roberto Sarjoo, Director, Marketing
Care, The Source and Communications, Restaurants Canada
Audrey Gauthier, VP, Marketing and Ecommerce,
Genesco
Moderator: Speaker TBA, Sinch
Panel: Agency 3.0
Panel: Executive Excellence:
• Evolving the agency model
Lessons from CEO’s
• Embracing a more progressive leadership style
• Facing economic, technological and geopolitical What Is Generational Marketing?
disruption
focused on collaboration and innovation • Using generational segmentation in marketing
• Navigating between client and agency roles and communication
• Stakeholders over shareholders
responsibilities
• What new leadership skills do today’s retail •Examining the best online marketing strategies for
• Flattening agency structures and tearing down targeting key generational demographics
CEOs need to embrace?
silos
12:00
Tyler Handley, CEO, inkbox
Diane Ridgway-Cross, SVP, Business Strategy and
Jeremiah Curvers, Co-Founder and CEO,
Development, McCann Canada
Polysleep
Marlowe Pelysz, VP, Operations, Havas
Robin Kovitz, President & CEO, Baskits Inc.
Felix Wardene, VP, Director, Creative Technology,
Robin Whalen, President and CEO, Church + State Leo Burnett
Adam Seaborn, Director, Sales and Media
Operations, Kingstar Media Nuno Bamberg, SVP,
Chief Content Officer, Publicis and SVP, Chief
Production Officer, Publicis Groupe Canada
Fireside Chat: Shifting Retail Travel 12:45 12:30
Experience
12:30 • More details to be announced Bold Marketing Investment During Panel: The Digital Shift: Bringing Circu-
COVID 19 lars Online
Minh Dan Tran, General Manager, L’Oreal Travel • Investing in Marketing Campaigns to attract Gen Z
• How COVID-19 has accelerated disruption in tradi-
Retail Americas and Gen Alpha
tional retail advertising
Zahra Rajani, Chief Strategy Officer, CloudRaker • Revamp strategies to ignite new brand interest
• How consumer behaviour and digital solutions have
• Reallocation of spending to digital channels prompted businesses to test and learn from new
solutions
Meagen Johnson, SVP, Marketing, Jane • Hear how industry leaders have leveraged solutions
to achieve business impact
Sarah Owen, Industry Manager, eCommerce, Meta
Canada
Panelists TBAAGENDA
WEDNESDAY | MARCH 9, 2022 DAY TWO
13:15 13:00
Better Together: Accelerating Retail
Fireside Chat: Unlocking New
13:00 Media Growth Through Innovation Innovation Showcase
Market Share
• The role of Retail Media Networks in the evolv-
• More details to be announced
ing omnichannel retail industry
• How retailers, brands, and media partners can
Zahra Rajani, Chief Strategy Officer, CloudRaker build for today and the future
Matias Muchnick, CEO and Founder, NotCo
Moderator: Torri Gunn, Industry Manager, Retail,
Meta Canada
*Panelists to be announced
The Retail Worker Shortage 13:30
• Luring people back into the workforce--and
keeping them Mastering Memes and Social
• Combating the quit rate 13:45 Commerce
• Strategies for onboarding and upskilling • Perfecting the art of monetizing popular trends
13:30 Crisis Management: Rebuilding • Capitalizing on real-life events to create in-demand
Brandon Ram, Senior Director, Global Talent Image products
Acquisition, Mejuri • Crisis detection and management • How big brand collaborations lead to social com-
Alexandra Radisic, Director, Workforce Planning, • How to deal with sudden and significant change merce success
Aritzia and rebuild image • Busting social media success myths
Moderator Jodi Searl, VP Industry Solutions BA, • Unforeseeable consequences and lessons learnt Moderator: Jacquie Kostuk, Director, Creative
Medallia Strategy, FUSE Create
14:15 14:00
Navigating Supply Chain Challenges
• Integrating new technologies to promote trans-
Fireside Chat: The Future of Retail is Panel: Celebrity and Influencer
Express
parency throughout operations Marketing
• Innovating your customer experiences to engage
•Integrating driverless technology in fleets to •Why do brands find influencer
marketing strategies
consumers and grow your brand
14:00 enhance delivery options difficult to navigate?
• Exploring the benefits of expanding your retail
• Fulfill supply chain requirements with AI-based • Tips and tricks for maximizing impact and ROI
formats (vending, brick and mortar, online)
• New trend towards ‘authentic’ content
• What does the future of retail look like and how
Andrew Go, Chief Digital and Data Officer, Staples • How to find influencers and what to pay them
can businesses anticipate and adapt?
Canada
John Garden, VP, Business Development, Mas- Chanelle Garrow, CEO and Founder, Social Lens
Chris Zownir, CEO, Express Retail Group Inc. and Media
tercard
Managing Partner, Carlo’s Bakery Canada Scott Lidbury, Director, Nielsen Sports Canada
Moderator: TBA
Panel: Innovative Business Models
• More details to be announced
14:30 Graham Wolch, Director, Tilray
Robert Rochon, General Manager Canada, NotCo
Nadia Keung, VP Marketing, The Fertility Partners
14:45
Accenture Workshop Amazon Workshop
• More details to be announced • More details to be announced
Speaker TBA Speaker TBA
End of Day 2
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To register click on: DX3Canada.com/JoinNow
Delegate Fees: Virtual
Full Access
• Retailers, Banks, Universities, Public Sector: $245 (plus HST)
• Agencies: $345 (plus HST)
• Tech companies, Solution Providers: $445 (plus HST)
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Show Floor: $10 (plus HST)
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