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The French tech revolution How France’s startups made it to centre stage Questions? Feedback? Would you like to partner with Sifted on the next report into your sector? Or help us profile your emerging tech hub? Get in touch with Christopher Sisserian, head of Sifted Intelligence via chris@sifted.eu
2 SIFTED REPORTS The New French Revolution Looking back, moving forward Covid-19 could have very well spelled the given the inhospitable environment created end of days for the French startup scene in by anti-startup bureaucrats. We still have 2020. But instead, it proved that the French the scars to show for it: Snowflake, Datadog, ecosystem is robust enough to not only roll Eventbrite, Tenable and Moderna to name a with the punches but to fight back. few, all billion-dollar companies founded by French entrepreneurs in the US. After a year that defies description (let’s face it, “unprecedented” doesn’t quite cut Given this context, the milestones we have it), French startups raised a record €5.4bn, reached this past year aren’t just markers 7% more than in 2019. Making France the of resilience but of the sheer relentlessness only country among Europe’s three largest with which so many of us have worked to markets that managed to grow in 2020. take the ecosystem this far in such a short France now counts among its ranks 10 period of time. It is also a reminder of how unicorns — 4 of which sprang up last year — much work is still left to be done. and has strengthened its IPO pipeline. Fortunately, this work has a clear direction. Though we enter 2021 with a lot of Covid-19 proved that uncertainty, there are three things that you the French ecosystem is can bet your hat on: robust enough to not only The French government, which Sifted roll with the punches but has nicknamed the “very visible hand” to fight back (p. 34), is not about to let the ecosystem down now. Certainly not under President Macron and Cedric O’s (p. 20) watch. I Not bad for a place that, less than a decade don’t just mean funding — I’m talking ago, was considered a tech backwater. about significant pro-startup policies, It was a place where venture capital was regulations, programmes and the continued scarce and foreign investors came for commitment of our team and 50+ French Fashion Week or to sip rosé along the French Tech Government Correspondents (p. 23). Riviera — certainly not to invest in startups! Many of our best founders fled to the US, Diversity and inclusion will move front convinced that staying would be suicide and center. This isn’t about political
THE FRENCH TECH REVOLUTION 3 correctness, charity or “diversity washing” (p. you watched President Macron’s December 34). We can only surmount the crisis with the interview with Niklas Zenstrom, then you help of the very best entrepreneurs — and know something is cooking. these don’t only come from the privileged classes. Great innovators can be found in The “French Tech Revolution” is well on the inner cities, the countryside, among its way, with entrepreneurs, investors, immigrants, refugees and the urban poor. communities… and yes, even the Many of them will be women. This talent government, helping to push the whole needs to be tapped if we are to succeed. In movement forward. The time is coming 2021, we are upping support of grassroots when values and valuations will go hand-in- programmes like Les Déterminés, Station hand, and when innovation will be focused F’s Fighters or Singa, and injecting 200+ on solving humanity’s most important founders from unlikely backgrounds into the challenges — and if things go right, with no ecosystem via our €15M programme, French heads rolling. Tech Tremplin (p. 23). We will break whatever record we set for the next year. With the rest of Europe. France is proud of what we’ve achieved as an ecosystem, but we’re also grounded in reality. We need all of Europe to mobilise KAT BORLONGAN Director of La French Tech change and to seize this moment in order to become an alternative tech powerhouse. If
4 SIFTED REPORTS Contents 5 Before you begin A primer on France Geared for growth? 6 France has proven its mettle at producing startups that scale. Unlocking more capital, and building the talent pool to support rapidly growing companies, can take it to the next level. Where are France’s startups based? 14 France’s startups are concentrated in Paris, but there are many ecosystems outside of the capital The FT120 16 Every year, 120 French tech startups are selected to take part in the La French Tech FT120 support programme. This is the 2021 cohort, sorted by their year of foundation. The next battle An interview with Cédric O, minister of state for the digital transition and electronic 20 communications “We have a president who is willing to commit himself to technology, because tech is at the heart of international discussions today… (Macron) is fully aware we have to invest more and accelerate.” The entrepreneurial state 21 The French government has always sought to guide its economy and nurture strategic industries. Emmanuel Macron’s presidency has upped the game when it comes to applying these principles to its digital sectors. The French touch 25 French innovation carries its own distinct signature, from food and wine-tech to the AI pioneers drawing from the country’s long history of excellence in fundamental mathematics. But the French touch is also about startups tackling some of France’s deepest challenges, such as educational inequality. Predictions for 2021 32 We asked French entrepreneurs and investors what they think 2021 has in store for the world of tech. Here are eight trends to watch out for.
THE FRENCH TECH REVOLUTION 5 Before you beg gin A primer on France What is there to say about French tech? weighing up France’s ‘innovation DNA’. A decade or so ago, the answer to that Silicon Valley’s model was about disruption question would’ve been a tough one. at all costs — breaking things didn’t matter, Silicon Valley enjoyed the near exclusivity of if anything it was a measure of success. For churning out tech champions, while Europe, a long time being a technology company which had largely missed the boat on the meant adopting that approach. So what will rise of the data economy, was struggling to the French way be? And can French tech move forward. emerge with a strong, distinct identity that differentiates its startups and influences A lot has changed in 10 years. Economic innovation globally? reform and a trans-partisan effort to support startups and entrepreneurs, financially This report analyses the state of French tech and otherwise, are paying off. Unicorns as of 2020, zooming in on the particular and brands with international reach are context created by the Covid-19 pandemic now coming out of France, and founders and looking well beyond it too, to explore are outgrowing their national and regional the achievements of French startups and ambitions. France is steadily figuring pinpoint the early signs of what is still to out how to capitalise on its world-class come for the country’s innovators and mathematicians and encourage well- entrepreneurs. established corporates and startups to work together — and international investors are We split our analysis into three parts: taking notice. ecosystem growth, the government’s role and strategy, and the ‘French touch’, The work isn’t over though. Sparking interest which explores the distinct signature of the for French tech on the global stage is a country’s innovation. In the final chapter, we significant achievement, but it’s still only step explore predictions for 2021, highlighting one. Attracting further capital from bigger the trends to look out for. We hope you enjoy financiers and for bigger rounds, unlocking reading it. the path to stock market listings for startups, and growing a more diverse pool of top- notch international talent are just some of the challenges that lie ahead. Fast forward another decade and what’s MARIE MAWAD Journalist at Sifted likely to matter extends beyond any single milestone. Instead, we’ll probably be
6 SIFTED REPORTS Geared for growth? France has proven its mettle at producing startups that scale. Unlocking more capital, and building the talent pool to support rapidly growing companies, can take it to the next level. What France has achieved → Unicorns and global brands are coming out of France → A change in mindset is giving rise to ambitious entrepreneurs → The previous generation of entrepreneurs are reinvesting and giving back → There is a growing pool of available capital for startups → An uptick in investment in 2020 → Attention from international investors → More collaboration with corporates What’s next? → A chance to capitalise on deep tech as the next frontier → Unlocking more capital, including financing for later-stage growth → More large exits through M&A → Converting a growing IPO pipeline into European stock market listings → Attracting more top-notch branding and product marketing talent → Firm up a growing influx of global tech talent → Encourage smaller hubs in cities outside of Paris
THE FRENCH TECH REVOLUTION 7 F French rom health insurance and A NEW BREED OF FOUNDERS ride-sharing to insect food and cryptography, France’s startups have proven their ability to Under 30 years old, Lazimi is part of France’s relève: a new generation angel build global brands. The country’s unicorns have made headline news, of founders who are walking in the footsteps of earlier success stories investors from telehealth platform Doctolib’s plans to hire 3,000 new employees — entrepreneurs like Xavier Niel, Marc Simoncini and Jacques-Antoine worth to OVH challenging Amazon’s cloud hosting services in 138 countries. Granjon, who have made a fortune, and are now in their fifties and reinvesting their winnings to support knowing HUGUES LE BRET: founder of French-born technology companies are the next generation. Antoine Martin Compte-Nickel (sold to BNP attracting the interest of international and Alexis Bonillo became seed Paribas), backed fintechs like players like Sequoia and Tencent, and investors after selling their location- Pretto, Pixpay and Helios via his many are well positioned in sectors sharing app Zenly to Snap for €300m. own consulting/investment arm poised for growth, particularly in areas Pierre Kosciusko-Morizet became a VALENTINE BAUDOIN: partner at influenced by Covid, such as digital business angel after selling his eBay Founders Future, seed investor in health, cybersecurity and enterprise competitor PriceMinister to Japanese Lydia, alma, memo and Mansa software. internet giant Rakuten. THIBAUD ELZIERE: founder of eFounders, investor in Argent, Each success feeds back into the Telecoms billionaire Niel has Spendesk and PayFit ecosystem. Wannabe entrepreneurs arguably done the most to boost take inspiration from national the ecosystem through the Station F DIDIER VALET: former deputy success stories, and a strong spirit startup campus, which has nurtured chief executive at Société Générale, investor in Epsor, of collaboration infuses the French over 1,000 of France’s up-and-coming Leocare and Alma startup community as winners help lift businesses. Graduates include fledgling companies up the ladder. Stonly, Okarito and QantEv, which DAMIEN GUERMONPREZ: chair of have each completed multi-million- Lemonway, investor in Pumpkin, “As we have more and more startups euro fundraising rounds. They’re Trustpair, TacoTax, Buy Way and Personal Finance scaling and succeeding, we have more emblematic of how far France has team members in those startups who come with regards to fostering GILLES SAMOUN: founder can give the knowledge and learning ambitious entrepreneurship. of Qualys and Salesmachine, back to others,” says Sacha Lazimi, the investor in Spendesk, Shine and cofounder and chief executive of Yubo, Like Lazimi, the new breed of French Payfit a friend-making social media app for entrepreneurs are in it for the long CÉLINE LAZORTHES: founder of youngsters. haul — out to scale their startups Leetchi / MANGOPAY, investor in into global champions. They say they Pumpkin and Tacotax are less tempted to cash out early, Yubo THE ELEVATOR PITCH: Europe’s Snapchat for teens MARKET: Consumer tech TOTAL FUNDING: €51m YEAR FOUNDED: 2015 USERS: 40m+ in 40+ countries FUN FACT: Games help start a conversation. As ice-breakers Yubo users often share a group game of Pictionary, or play “would you rather” or “let them guess”. Image: Station F
8 SIFTED REPORTS France’s less obsessed with valuations, less likely to move their company to the OpenClassrooms unicorns US and more confident that they can spawn the next Facebook or Amazon from their hometown. THE ELEVATOR PITCH: Education for anyone, anywhere DEEZER: online music streaming service for any device MARKET: Edtech 2006 | Raised €480m | Employs 700+ President Emmanuel Macron has set a TOTAL FUNDING: €62.7m target of having more than 25 unicorns YEAR FOUNDED: 2013 BLABLACAR: connects drivers with in France by 2025, from about half USERS: 2.5m+ empty seats with people looking for of that number in 2020. And while a ride NORTH STAR METRIC: 1m individuals such targets are not easily reached, placed in the workforce every year by 2025 2006 | Raised €405m | Employs 600+ entrepreneurs still called him out for TOP THREE COMPETITORS: Galileo, MEERO: a marketplace for not being ambitious enough. Coursera, Udacity professional photographers and FUN FACT: Cofounder Pierre Dubuc was 11 clients Voodoo’s Alexandre Yazdi and Alan’s years old when he went online searching 2016 | Raised €269m | Employs 1000+ for a how-to guide on coding a website Jean-Charles Samuelian responded from scratch. That led to the launch of DOCTOLIB: software for online that France should stop counting its the first iteration of the OpenClassrooms appointments with doctors and unicorns. Samuelian pitched the idea of project the same year. dentists aiming instead to build five companies 2013 | Raised €237m | Employs 1500+ worth €50bn each. To that, Macron’s OVHCLOUD: providers of web hosting, response was: “jackpot, you’re on”. once innovative national telecoms cloud and dedicated servers giant turned into a mere provider 1999 | Raised €650m | Employs 2000+ for the ‘dumb pipes’ of Netflix’s data. A CHANGE IN MINDSET It completely fell out of the mobile VEEPEE: a members-only online handset market and sold off assets shopping destination 2001 | Raised undisclosed private That’s a far cry from the talk common that were former national glories, like equity | Employs 6000+ among and about French tech a Alcatel’s mobile phone brand, to name decade ago. just one example. MIRAKL: helps retailers launch their marketplace and manage their sales 2011 | Raised €357m | Employs 350+ “When my cofounder and I started Early waves of French technology out, entrepreneurship just wasn’t entrepreneurs struggled too. Flash CONTENTSQUARE: an optimisation sexy,” says Pierre Dubuc, who sales website Veepee ventured into the platform for web and mobile user cofounded online education platform US only to pull out shortly after over experience OpenClassrooms in the early 2000s, fears it would be crushed by bigger 2012 | Raised €302m | Employs 800+ which he started when he was 11 rivals with deeper marketing budgets. IVALUA: web-based spend years old. When he turned 18 in 2006, For years, music streaming app management solutions it was hardly any better. “There were Deezer’s motto was complete global 2000 | Raised €121m | Employs 500+ practically zero support structures at expansion — except the US. And when that point and it was really hard to online ad placement startup Criteo — VOODOO: casual games developer for mobile raise any money at all. Friends and one of France’s most symbolic early 2013 | Raised €182m | Employs 300+ family looked at us with question successes — sought a stock market marks in their eyes,” he says. listing in 2013, it turned to the Nasdaq. In fact, like most of Europe, France Over the years, however, successive fell behind with the emergence of the governments began to promote digital and data economy. It spent entrepreneurship by pumping years moping about not having its investment into startups through a own Google or Facebook, all the while variety of structures. The successes struggling to support its homegrown of some founders started to inspire success. Failing to keep up with new others to take up the baton and push consumer service offerings, it saw its further.
THE FRENCH TECH REVOLUTION 9 “Today is completely different; there’s all this talk about entrepreneurship expansion. Mirakl, a cloud-based e-commerce company, raised $300m Corporate all the time, incubators at every corner and founders’ programmes (€247m) in September to build out its engineering, sales and marketing innovation, in universities,” says Dubuc. “At the beginning, we used to dream of capabilities. French making a hundred grand and we thought that was the ultimate success. If we set up shop today, we’d have an French corporates are also bringing their firepower as they look to harness startup innovation. style SCHNEIDER ELECTRIC has a corporate incubator and a million euros in seed venture capital arm with a €500m money.” “The French ecosystem has so fund and an Internet of Things (IoT) profoundly evolved over the past five accelerator. years. Startups are more mature and have ready-to-deploy solutions that L’OREAL is the official sponsor of MORE MONEY, FEWER Station F’s beauty accelerator with PROBLEMS bigger companies can pick up quickly,” partners including Sillages Paris, says Julie Ranty, the managing director a startup developing personalised A changing mindset has translated at Viva Technology, the organiser of fragrances based on machine learning. into concrete success. The average the VivaTech conference, which aims DANONE runs their own Manifesto startup size at acquisition is growing to bridge the gap between startups Innovation Accelerator. steadily each year, a sign that founders and corporates in France and Europe. are holding on for longer. They’re “As a result, collaboration between Paris public transport operator RATP expanding internationally, faster and startups and corporates has developed runs an accelerator programme that more aggressively than ever before, a lot. And existing leaders in various has supported startup LifeAZ, a first aid training platform that uses games and they are tapping investors for industries are also more conscious that to teach first aid to people on public sizable sums. they need to keep innovating, and that transport. startups can help.” International venture funds and technology giants are placing their bets: Tencent led a $45m (€37m) raise EcoVadis in fintech Lydia, Sequoia is ramping up THE ELEVATOR PITCH: A ratings agency its European network, which includes “There’s not enough M&A and exit that’s more interested in impact criteria a scout role for Roxanne Varza, Station perspectives for French startups, MARKET: Greentech F’s chief, and US venture fund Accel has but having bigger startups on the TOTAL FUNDING: €213m picked up local talent for its scouting market and more acquisitions by YEAR FOUNDED: 2007 network, including Doctolib’s Agnès these startups could be a factor that USERS: 450+ enterprise companies Bazin. accelerates market consolidation,” says NORTH STAR METRIC: Reach of their Viva Technology’s Julie Ranty. “French network impact, measured by the number And while corporates in France startups are also seen more and more of companies that engage in sustainability aren’t as acquisitive as they could be as attractive targets for international TOP THREE COMPETITORS: Sedex, RBA (Société Générale’s acquisitions of companies, whether in tech or more and Higg Shine and Treezor in recent years and traditional players. That will also keep FUN FACT: EcoVadis awards companies a score — and a medal (the top one is BNP Paribas’ takeover of neobank bringing dynamism to the market.” platinum) Compte-Nickel in 2017 are notable exceptions), France’s bigger startups Perhaps the greatest testament are increasingly becoming acquirers to France’s growth dynamics is its Tehtris, a cyber startup, raised a in their own right — carpooling app performance through the pandemic whopping €20m Series A in November BlaBlaCar has expanded by taking over year. Of Europe’s three largest markets 2020. EcoVadis, a sustainability metrics bus ticketing platforms, while Doctolib by invested venture capital, France software firm, raised $200m (€165m) has consolidated by buying one of its grew the most, at 7%, ahead of the UK in January 2020 to support its global rivals. and Germany.
10 SIFTED REPORTS Over the past decade, funding raised Fournier is confident about France’s to power better healthcare, and how by French startups has been on a positioning in deep tech, a category humans can cope with the impact spectacular growth path, and the comprising complex engineering and of climate change. They’ll typically country has been able to both attract science-based fields like AI, robotics, develop breakthrough technology in more global investors and deliver bigger quantum computing and biotech, anticipation of future potential. funding rounds for its tech ecosystem. thanks to the country’s exceptional technical talent pool. “The last 20 years Recently, Covid-19 and the race to Thanks to the uptick in investment in have been about digital, but the next come up with a cure and engineer the 2020, France exceeded €5bn in capital decade will be about deep tech and we first vaccine has heightened interest invested on an annualised basis for the have something to offer in this new in deep tech, and biotech more first time. Paris is now Europe’s number era,” says Fournier. specifically. two hub for startup investment, behind London, and in the continent’s top “Covid has served as an accelerator in “The last 20 years have four destinations in terms of startup some markets,” says Christophe Tallec, network density, talent pool and been about digital, but general director of Hello Tomorrow, a investor sophistication, along with the next decade will be technology conference that launched London, Berlin and Stockholm. about deep tech and out of Paris and focuses on deep tech innovation. “In digital health for we have something to instance, the virus is helping knock CATCHING THE NEXT WAVE offer in this new era” some barriers down and it has freed up access to a lot more data.” While France’s startup community Deep tech startups are often described is diverse, growth momentum is as the bridge between fundamental But beyond the current context, what proving especially strong in business- scientific research and the potential deep tech is about essentially runs on a to-business (B2B) software, biotech, applications deriving from it — clock with an entirely different rhythm. digital health, clean tech and agri-tech, concrete products and services “Deep tech is all about long-term according to Paul-François Fournier, that can be sold to consumers or trends,” says Tallec. “It targets today executive director in charge of the businesses. These startups will typically the kinds of segments that will have innovation division at Bpifrance, the take an innovative stance on long- tremendous economic weight and state-owned investment fund and a term challenges like reducing our influence [over] our lives in the coming major startup investor. carbon footprint, using data science decade.” DeepTech VC Investment Other VC Investment DeepTech VC Investment (€bn), Portion of graduates in science, technology, 2015-2020 engineering and mathematics by country (%), 2018 Source: europeanstartups.co, dealroom.co Source: europeanstartups.co, dealroom.co
THE FRENCH TECH REVOLUTION 11 Four Sometimes, that means fundamental research 20 years in the making in THE CAPITAL CONNECTION French a geek-only lab can translate into tomorrow’s business goldmine. French startups have momentum, and are positioned in all the right areas, but deep tech “In that respect, France’s strong suit is undeniably its talent pool of the community still faces its share of challenges. It needs to further deepen startups technology and science super brains,” says Tallec. its financing pool, and to catch up to much bigger markets for startup to know France ranked 7th in a 2018 global study of AI startup formation. capital such as the UK and, farther ahead still, the US. France is home to dozens of deep tech Moreover, its engineering talent pool Financing for later-stage growth is a startups ranging across fields from AI to robotics, space tech quantum is deep and comparatively cheap dominant worry. computing to biotech. Here are four compared to the now-comically names worth knowing: overpriced Silicon Valley, thanks in part to tax incentives for innovative “We have pretty good EXOTEC: Founded in 2015, it has raised €100m to build intelligent robot projects. early-stage investors fleets that operate in 3D to enhance but for later stage, warehouse automation. “We can keep our R&D and tech say €50m to €150m, it in France because we have good KINEIS: Founded in 2018, it has raised engineers who are far cheaper than doesn’t happen enough” €100m to launch IoT nano-satellites into orbit. the West Coast,” says Pierre-François Thaler, chief executive of EcoVadis. “What is missing is the next-stage ALEDIA: Founded in 2011 as a spin companies, with five or 10 billion of off from French atomic energy agency Talent is the first reason cited by Tony revenue and at international scale,” says CEA, it has raised €171m and achieved world-first breakthroughs in silicon Fadell when he talks about why he left Alan founder Jean-Charles Samuelian. chips that enhance microLED displays. Silicon Valley and moved to Paris a few “We have pretty good early-stage years ago to set up a deep tech fund investors but for later stage, say €50m OWKIN: Founded in 2016, it has raised called Future Shape. The inventor of to €150m, it doesn’t happen enough.” €68.2m and built a virtual lab — a the iPod, a former Apple executive and portfolio of AI models and solutions — where pharma companies and founder of smart home pioneer Nest, Access to funding from bigger, later- academics can access the best models which he sold to Google for $3.2bn stage investors is important on several and datasets to accelerate medical (€2.6bn), Fadell is one of the famous levels. Bigger funds can connect research. names of tech that has helped draw founders to a bigger network of other attention to France. entrepreneurs and partners, to share notes with and cooperate. When you get big investors on board “you are joining a family, and that access to entrepreneurs can be helpful”. EcoVadis chief executive Pierre-François Thaler also notes the late-stage financing gap in terms of mergers and acquisitions. “What’s missing in France is this M&A ecosystem,” he says. “You can go quickly from Series A to Series B but then many companies look at M&A and the acquirers are still in the US. You tend to see companies going to million-dollar revenue and then having to turn to American companies.” Image: Exotec
12 SIFTED REPORTS There were no French firms in the “It is one thing if one or two startups go European investors are also aligning top 10 acquisitions by value at exit, to NASDAQ, but if we are creating 20 or with what is the biggest trend in according to Atomico’s 2020 State of 30 in Europe, it would be unfortunate not startup financing: special-purpose European Tech report, although there to find a European solution, therefore we acquisition companies or SPACs, shell has been a positive trend of private are trying to push the debate on this.” companies that raise money through equity-led buyouts and majority IPOs to buy other companies. Xavier ownership transactions, as with “It is one thing if one Niel recently launched 2MX Organic, Mirakl, EcoVadis, Contentsquare and which will focus on organic food Sendinblue. or two startups go and sustainable consumer goods, to NASDAQ, but if we although the jury is still out on There are also signs of protectionism are creating 20 or 30 whether SPACs will help the startup that could limit startups’ access in Europe, it would be economy. to outside finance. In June, the government created a fund to invest unfortunate not to find in home-grown companies if they a European solution” ATTRACTING TALENT receive unsolicited approaches from foreign investors. The country faces While European tech companies tend A second growth constraint is the a challenge in seeking international to list on the continent, hyperscalers talent pool, which is unbalanced. While capital for its startups and remains do not — those valued at over $1bn France performs strongly in technical suspicious of rival nations poaching its are five times more likely to list on a US and engineering skills, it is weaker in best and brightest. exchange, according to Atomico. branding and product marketing, as well as those individuals who have The coming year looks set to be experienced this hyper scaling in the IPO CHALLENGE better both for Europe and France past and aren’t faced with it for the first given bullish stock market trends time, a chicken-and-egg conundrum The IPO route could be stronger. While and the amount of money looking for any emerging ecosystem. France reportedly wants to attract for opportunities after a dire 2020. unicorns from across the continent A number of French startups are “We lack people that have experience, to list their shares in Paris, the reality rumoured to be considering an IPO, huge scale and that are creative and is that European tech flotations have including OVH, Doctolib and Swile. have worked in a big company at the been subdued of late, compared to the phenomenal procession of IPOs over the Atlantic. $1B There were no French companies appearing among the top 10 European IPOs of 2020, and Europe as a whole had a dud year, with only 16 tech flotations through to September, the lowest rate in over a decade. Startups could benefit from a European ‘NASDAQ’ to give them greater capital access, according to Bpifrance’s Paul- François Fournier. “We are going to build stronger and stronger companies that need an exit strategy and, for some, going to NASDAQ is not going to be effective if they are not in the US market,” he says. Number of tech IPOs by market cap by country, 2016-2020 Source: Atomico
THE FRENCH TECH REVOLUTION 13 beginning, like Snapchat employees, Instagram employees,” says Yubo’s leaving some of the more mature ecosystems like Silicon Valley, New Four Sacha Lazimi. “The engineering part is strong, but in creative, marketing and York and London,” says Roxanne Varza, the director of Paris startups French branding, we don’t have that many people.” campus Station F. “Today, the Station F community is one-third international, tech hubs “The engineering with the US, China, Morocco and South Korea amongst the best represented outside of part is strong, but in countries on campus.” Paris creative, marketing and A stronger talent pool is likely to BORDEAUX: This regional digital accelerate the development of tech branding, we don’t have health cluster in the south west of hubs across France too, away from the France boasts several prominent that many people” capital city. e-Health startups including DESKi, which develops AI analysis of medical imagery, and Lucine, which creates He adds that one downside of the “[Already] the growth of the French digital solutions to relieve chronic country’s tight-knit and collaborative ecosystem has been in cities all across pain. Many Paris-based startups community is a hesitance to poach France: Bordeaux, Marseille, Lile, have set up their “second office” talent from domestic rivals, leading Nantes,” says Bpifrance’s Paul-François here, including Back Market and ManoMano. companies to hire more from foreign Fournier. “Out of 4,000 startups a year, countries or remotely. 25% of them are not in Paris. Startups TOULOUSE: The Airbus BizLab, an have access to talent from all over the aerospace accelerator, brings together The permanent changes wrought by country. This is one of the key assets startups and Airbus ‘intrapreneurs’ the pandemic could, of course, play of the French ecosystem: it will not to explore innovations including satellite imaging, unmanned aerial into France’s hands here. The forced remain on a single front of Paris”. vehicles and cybersecurity. It has since transition to remote work has changed expanded to Hamburg, Bangalore and how some companies look at talent Madrid. acquisition and opened up their “Out of 4,000 start-ups RENNES: This cybersecurity and geographic horizons. a year, 25% are not in military intelligence hotspot combines “Recently we’ve started to see a Paris. Start-ups have research facilities, multinationals, SMEs and the French military, with an massive influx of global tech talent, access to talent from estimated 4,200 ICT firms. Rennes is including experienced entrepreneurs all over the country” also the home of ComCyber, France’s cyber defence command system. NANTES: Launched in 2017, The University of Nantes’ Disrupt Campus Nantes programme has fostered the startup ecosystem in the city, along with local network and NGO initiatives that offer resources to young entrepreneurs. Successes include La Cantine Numérique, which facilitates interaction between digital companies and students, and Atlanpole, the regional accelerator promoting startups in the deep tech field. For additional notable hubs, have a look at the map on the next page. Image: Lucine
14 SIFTED REPORTS THE FRENCH TECH REVOLUTION 15 Lille 1.6% Where are 2020 milestones France’s Caen JANUARY: France broadens stock- startups options and tech visa rules to make 0.4% itself more attractive for international talent. Paris The FT120 startups programme is Strasbourg based? 54.1% 0.9% launched, featuring 120 laureates and extra handholding measures across France. EcoVadis raises €165m. Rennes 1.3% France’s startups are MARCH: As the Covid-19 crisis hits, France unveils a €4.3bn emergency concentrated in Paris, liquidity support plan dedicated to its startups, stepping in to address the but there are many cash and other concerns. ecosystems outside of Nantes 1.6% MAY: ContentSquare raises about the capital €155m. French departments shaded by % of startups AUGUST: Voodoo raises money from located within them, with top 15 cities Tencent for an undisclosed amount highlighted. and becomes a unicorn at a valuation of €1.4bn. Source: europeanstartups.co, dealroom.co. French companies that raised €1m+ as of Jan 2021 SEPTEMBER: A stimulus package of €100bn is unveiled, including a €7bn direct commitment to digital. Mirakl Lyon raises €247m. 4.4% OCTOBER: Ynsect raises €190m. Grenoble DECEMBER: France exceeded €5bn 1.9% in capital invested on an annualised basis for the first time in 2020. Paris Bordeaux became Europe’s number two hub for 2.3% startup investment, behind London. Nice 0.7% 2020 highlights Aix-en-Provence 1% → €5.4bn raised in 2020 across the Valbonne Toulouse Montpellier 0.7% ecosystem 2.6% 1.5% → That’s 620 VC deals Marseille 1.8% → +7% growth in total raised vs 2019 → VC money has grown x7 since 2014 → 75% of investments focus on Paris and its region → IoT, healthtech and AI are the most common categories of French startups
16 SIFTED REPORTS THE FRENCH TECH REVOLUTION 17 The FT120 of pharmaceuticals and diagnostics tests EYEVENSYS: platforms cardiovascular diseases SCALITY: allows businesses to get accounts, payment cards, loans, insurance and gift cards intelligent transportation systems for public passenger scams VOODOO: casual games developer for mobile autoimmune disease KERANOVA: instruments for ophthalmic surgery photographers with clients PERFECTSTAY: B2B tour IGYXOS: pharmaceutical products for human reproductive health Every year, 120 French tech startups are for long acting non-viral easily manage their MIRAKL: online sector WYND: develops unified KLAXOON: facilitates operator PHARMEDISTORE: selected to take part in the La French Tech gene therapy for ocular databases in the cloud marketplace platform WORLDIA: online travel commerce platforms interactivity within a SPARINGVISION: B2B marketplace for FT120 support programme. This is the 2021 diseases VESTIAIRE COLLECTIVE: and dropship solution agency group emerging therapy pharmacists cohort, sorted by their year of foundation. JOBTEASER: jobs portal marketplace to buy and S4M: connect brands 2014 OCTOBER: SME lending against central vision for students and fresh graduates sell luxury, pre-owned fashion products with consumers by bridging digital 2013 AGRICONOMIE: platform PAPERNEST: contract loss SPENDESK: smart spend 2018 1999 2007 WITHINGS: developer YOUNITED CREDIT: advertising and the AKENEO: Product e-commerce website management management software ALMA: guaranteed and of digital health and Online platform to real-world Experience for all farming needs platform to simplify for finance teams and simple split payment MEILLEURTAUX: BLABLACAR: connecting wellness smart devices facilitate financial QAPA: connects job Management (PXM) BACK MARKET: online administration employees IZIWORK: interim jobs mortgage loan drivers with empty transactions between seekers and recruiters solutions marketplace dedicated PAYFIT: allows SMEs to SWILE: digital solutions platform financing broker OVHCLOUD: seats to people looking for a ride 2009 lenders and borrowers with a matching algorithm ALL MOL: ticketing network to refurbished products CITYSCOOT: electric easily and quickly pay their employees for employee rewards and benefits KINEIS: IoT network connectivity webhosting, cloud and ECOVADIS: AB TASTY: helps 2010 YNSECT: farms insects BIOSERENITY: smart scooters rental SHADOW: high-end QARE: on-demand, dedicated servers sustainability Rating and Performance marketers tailor UX and increase conversion IADVIZE: conversational to make natural ingredients for clothing that monitors the health of people DNA SCRIPT: synthetic DNA through natural computer accessible from any online device online-to-offline virtual medical practice 2019 2000 Monitoring FINALCAD: mobile apps rates DEEZER: online music marketing platform connects customers aquaculture and pet nutrition with epilepsy CYBELANGEL: enzymes DREEM: headband to TALENT.IO: recruitment platform for tech QONTO: online banking services for small ANKORSTORE: online B2B marketplace GEOSAT: land surveyor, and predictive analytics streaming service with experts via real- intelligence solution improve sleep profiles businesses connects independent underground network detection, 3D scanning, for construction LEMONWAY: payment available on any device EVANEOS: tailor-made time messaging PLATFORM.SH: 2012 designed to detect data leaks on the internet ENYO PHARMA: clinical stage biotech VIRTUO: digital car rental service TRUSK: last mile delivery marketplace shops and specialist brands with MMS service provider for tours and travel with automated, continuous- AFYREN: microbiology DOCTOLIB: online MADBOX: mobile YUBO: social platform neighbourhood IVALUA: web-based spend management marketplaces MICROPHYT: solutions local travel agents FLEXFUEL: deployment high- availability cloud and bioprocess engineering booking for medical appointments games MISTERFLY: online for Generation Z 2017 retailers SKEEPERS: collection solutions to industrialise the production of unique environmentally friendly hosting solution engine depollution SIGFOX: service AMARISOFT: provides LTE and NR software INOTREM: develops immunotherapies travel agency MOLOTOV: TV 2016 BRUT: creates short- form video content and publication of customer reviews 2001 microalgae-based bioactives technology MISTERTEMP’: chain of provider for IoT that runs on standard hardware for the treatment of inflammatory diseases streaming service ORNIKAR: online ALAN: digital health insurance platform HR PATH: human capital management OPENCLASSROOMS: online education recruitment and temp agencies 2011 CONTENTSQUARE: helps brands create customer HAPPYTAL: digital platform for patients driving school DYNACURE: treatments for patients affected technology VEEPEE: members- platform SELECTRA: online MWM: designs and markets mobile apps ALEDIA: develops and manufactures light- experiences on web, mobile and apps and services in health institutions 2015 by serious orphan disorders The FT120 in numbers only online shopping utility comparison for and connected objects emitting diodes COOPTALIS: assists HEETCH: ride-sharing CERTIDEAL: INNOVAFEED: produces → 37,556 people are employed by companies destination domestic and SME dedicated to music CORWAVE: implantable companies with talent app targeting late night marketplace for insect-based protein for from the FT120 listing customers OKWIND: designs, blood pumps based acquisitions and transportation seekers second-hand electronic the feed industry → 30% of those employees are based outside 2005 SENDINBLUE: all-in-one marketing platform for manufactures and delivers smart and on a breakthrough membrane tech candidates with their mobility projects SHIFT TECHNOLOGY: fraud-detection EKWATEUR: renewable electricity and gas JOONE: hygiene and care products France → And 62% are running fully on remote work BELIEVE: digital growing businesses connected solar HAPPN: mobile dating FLYING WHALES: technology for the provider KOVERS: ethical health distributor and label TALENTSOFT: HR trackers app using real-time environmentally friendly insurance industry FRICHTI: home-made insurance → FT120 companies plan to hire 10,000 people in 2021 services provider for software solutions for RECOMMERCE: trade geolocation cargo transport aircraft TISSIUM: biodegradable food production and LUKO: smart device to artists and labels talent management in, refurbishment and HOPPEN: multimedia LUMAPPS: social sealants and adhesives delivery improve home safety → 4 in 10 of all the FT120 current employees are female BIOLOG-ID: and learning resale of smartphones services dedicated to intranet for for wound closure GOJOB: digital and reduce electricity identification and electronics the medical industry collaborative suites ULTRA PREMIUM temporary work bills → But 7 out of 10 executive committee members are male technology to manage and trace sensitive 2008 REUNIWATT: solutions for cloud observation LEDGER: security and infrastructure solutions MANO MANO: online marketplace for DIY, DIRECT: food brand for dogs and cats, operations ILEK: electricity supplier MEDADOM: video- consults with doctors → 70% have some presence or office abroad health products DEVIALET: high-end and cloud cover for cryptocurrencies home improvement distributed online IMCHECK through web apps and → US, Germany, UK and Spain are top 4 EXOTEC: mobile robots audio hardware forecasting and blockchain and gardening VADE SECURE: security THERAPEUTICS: tele-connected kiosks foreign markets to help in warehouse manufacturer ROBOCATH: solutions applications products features against immunotherapy MEERO: matches → 38% of sales generated away from home management ENTEROME: developer for the treatment of LYDIA: enables users to UBITRANSPORT: sophisticated email for cancers and professional on average
EdTech Ed PerfectStay MisterFly Worldia Evaneos Ornikar Papernest Ivalua Lemonway Lydia October T Data/AI/ TravelTech Meilleurtaux Cloud/SaaS D Ubitransport Virtuo Blablacar Talentsoft PayFit Luko Fin Lumapps FinTech/ Heetch Gojob HR Path AssurTech Qonto Okwind Reuniwatt Ilek FlexFuel Ekwateur Wynd C Mistertemp’ CleanTech/ Klaxoon GreenTech Flying Whales Logistics Akeneo Cooptalis Iziwork L Meero Swile JobTeaser HR iAdvize HR Trusk Mirakl Talent.io M Mobility Back Market Younited Credit Spendesk Platform.sh Selectra Open Cityscoot Certideal Classrooms Sendinblue AB Tasty Skeepers I Mar Industry/ MarTech Production S4M Contentsquare site Shift EcoVadis All Mol Technology A AdTech OVHcloud Exotec Brut Alma Qapa Me Happn FoodTech/ AgriTech Molotov MediaTech Eyevensys Enterome Happytal F Robocath Alan Frichti Shadow Geosat Recommerce Biolog-id Entertainment E Pharmedistore Cybel Kovers Voodoo Angel Sigfox Scality Igyxos Ultra Premium Retail/ Agriconomie Direct E-commerce Amarisoft R MadBox Doctolib Joone IoT/Manufacturing Ankorstore TG Tel IoT H Tech for Good HealthTech/ Telecom BioTech/ ImCheck ManoMano Yubo Believe MedTech Therapeutics Ledger Devialet Keranova Construction Tech/PropTech Vade Ynsect Hoppen Vestiaire Co Secure Collective S MWM Deezer Finalcad Inotrem Security/Privacy BioSerenity Veepee Dynacure Afyren ENYO Pharma Withings SparingVision Innova Feed Dreem A AdTech F FoodTech/ L Logistics Sp SpaceTech Corwave AgriTech Qare Tissium Microphyt C CleanTech/ Fin FinTech/ M Mobility T TravelTech GreenTech AssurTech Construction HealthTech/ Co H Mar MarTech Tel Telecom DNA Script Tech/PropTech BioTech/MedTech SpaceTech Data/AI/Cloud/ D HR HR Me MediaTech TG Tech for Good SaaS Sp Visual guide to the Aledia Medadom E Entertainment I Industry/ Production site R Retail/ E-commerce FT120 2021 cohort by Kineis Ed EdTech IoT IoT/ Manufacturing S Security/Privacy
20 SIFTED REPORTS The next battle An interview with Cédric O, minister of state for the digital transition and electronic communications “B uilding French tech instead for the next one,” says O. “Yes, discussions today and because has been a trans- there are areas where we’re lagging otherwise Europe faces the risk of partisan priority for behind, but in others we’re on par with being kicked out of history,” says O. over 10 years, and the US and China.” “He’s fully aware we have to invest we’re reaping the fruits now,” says more and accelerate.” Cédric O, the French junior minister Where Macron really differentiates for digital affairs. “There are a few from previous French leaders has When Covid-19 hit France in early 2020, things we have to unlock still, but the perhaps been in his pragmatic the government quickly signalled that underlying trend is really good. There approach; he has an ability to turn the it wasn’t going to sit idly by and watch are no deal-breaker obstacles.” page on previous tech debacles and startups struggle. missed opportunities and look instead Soon after Macron was elected in to what lies ahead. After years of pumping state money May 2017, he started putting forward into growing the startup ecosystem, ambitious targets to make France Predecessors focused on how France, France rushed to pour in more and a ‘nation of unicorns’, while digital like most of its European neighbours, create a pipeline of support for minister Cédric O wants his country fell behind with the emergence entrepreneurs. to bounce back from its failure to of Google, Facebook and the data produce its own Ubers and Airbnbs by economy. Instead, Macron has made Mid-March, less than 24 hours after positioning itself to, as he says, win the it clear that he’s keen to not let Macron announced school closures next technology battle. history repeat itself. His view is that and a host of other measures that technology isn’t just about innovation would lead to a full lockdown, O was on “We shouldn’t be stuck on competing or even economic growth, but also a live Facebook event with founders, in the previous battle, we should aim about the sovereignty of nations. One answering questions and promising a of his main concerns is that France and boost from the government. Days later, Europe could once more be left behind, the government unveiled a €4.3bn consuming technology that is designed liquidity support plan dedicated to and built elsewhere — and giving up its startups, stepping in to address their data in the process. the cash concerns brought about by the coronavirus crisis, as well as to With that in mind, he has announced propose a furlough scheme and other plan after plan, each aimed at exceptional measures. federating talent, money and efforts around a key theme: artificial “The power of big tech in the US was intelligence, the development built during the 2008 financial crisis,” of quantum technologies and says digital minister O. Now, there’s cybersecurity. Covid-19 and France wants “to use the stimulus package to build the French “We have a president who is willing to economy in the long term, to make commit himself to technology, because it more competitive in two priority tech is at the heart of international sectors: environment and digital”.
THE FRENCH TECH REVOLUTION 21 The entrep pre- neurial state The French government has always sought to guide its economy and nurture strategic industries. Emmanuel Macron’s presidency has upped the game when it comes to applying these principles to its digital sectors. What France has achieved → Tech has been a trans-partisan priority for over a decade, and it’s paying off → France has turned the page on the previous decade’s tech debacles and is looking ahead → Macron’s commitment to technology is an economic driver and sovereignty weapon → R&D tax credits have been maintained, helping attract international research investment → Administrative reforms, dedicated schemes like the French Tech Visa and a revised stock options regime, are supporting startups → Hard cash has been dedicated to startups to support Macron’s vision → Visibility and handholding for founders through the La French Tech network → Generous Covid-19 bailouts have helped to keep the ecosystem on course What’s next? → Entrepreneurs want more simplification and further reform → Calls for change to France’s procurement strategy to favour local startups → Intention to make more of France’s €100bn stimulus package accessible to startups → A clearer regulatory line for tech in Europe → Deployment of government’s digital budget, including for AI, quantum, cybersecurity and deep tech more broadly
22 SIFTED REPORTS France’s F rance’s government is artificial intelligence, cybersecurity famous for its economic and quantum computing as central Covid-19 interventionism — dirigiste, deriving from the French ‘to priorities for public spending. relief for direct’, became an economics textbook shorthand for state-led development Of that, €3.7bn will go to strengthening startup financing, in particular startups models — but it took its time to apply those ideas to its own startup ecosystem. through Bpifrance, the French national investment bank created in 2012 by former president Francois Hollande France was one of Europe’s more that has brought patient capital to the generous countries when it came to shielding its startups from the “When Emmanuel Macron came to French market. economic fallout from Covid-19. Here power, he said, ‘we’re late and need is what it offered: to invest in tech ecosystems or we It’s not just Covid that’s accelerating → A €4.3bn injection for startups will lose the better part of the century financing; there has been hard cash aimed specifically at addressing and all the value will go to the US or on the table for a while to support cash concerns, including a Asia’,” says Thibaud Hug de Larauze, France’s vision. Most notably, short-term refinancing scheme (€160m), the early payment of cofounder of Back Market. Bpifrance has invested over €20bn some tax credits (€1.5bn), the across sectors including digital, life accelerated payment of already- And while Macron wasn’t the first sciences, energy transition, medtech, planned investments in the sector to pump money into startups and fintech and agritech. Its importance (€150m) and guarantees over facilitate entrepreneurship — measures is clear when you consider that cash flow costs (€2bn) including tax breaks aimed specifically Bpifrance contributes 18% to 19% → Social charges and tax payments at innovation have been around for of France’s total startup financing were pushed back several presidencies — startups and either directly or indirectly through → Mediators on offer to help founders view the younger, tech-savvy contributions to investment funds and recover funds from customers president as more engaged in their other schemes. → State-backed credit mediators world than his predecessors. ready to intervene for companies that couldn’t make debt Bpifrance takes between 4% to 5% payments or loan insurance fees return on investment, compared to to their bank the 10% or more typical for regular → Government loans specifically investors. While 50% state-owned, it adapted for startups and directly on offer via state-backed investor Back Market is staffed by private sector experts, ensuring more commercially astute Bpifrance, and backing from THE ELEVATOR PITCH: Why buy new choices. Bpifrance as a guarantor to get a when you can buy refurbished loan from a bank MARKET: Consumer tech Executive director Paul-François Fournier → Rent, electricity, gas and water TOTAL FUNDING: €158m bills deferred or cancelled positions the bank in the context of a YEAR FOUNDED: 2014 broader shift in innovation from large → Temporary unemployment USERS: 1,000+ verified sellers measures corporates, who once dominated the FUN FACT: Used laptops and Playstations were best sellers during Covid-19 landscape, to startups. “The digital world changed the paradigm,” he says. “In this era, where everything is connected, a PUT YOUR MONEY WHERE small group is more agile to manage the YOUR MOUTH IS innovation process.” In 2020, France unveiled a stimulus Bpifrance built its strategy on package of €100bn, pointing supporting startups through study to industrial and technological tours to Silicon Valley and Israel and development and ecological transition now funds around 2,000 startups a as major targets. The budget included year, up from 800 in 2013. It is backing a €7bn commitment to digital, with critical startup communities essential to
THE FRENCH TECH REVOLUTION 23 France’s comparative strengths like AI, which it pumped €368m into in 2019. “The French government has created a more pro-business environment The French The state-backed financier has access to enormous pools of capital — in early and worked hard to simplify the visa process for foreigners,” says Station F’s Roxanne Varza. “While the visa is Tech Visa 2020, it raised €4.2bn from investors easier to obtain, arriving in a foreign → A simplified, fast-track scheme for non-EU startup employees, including Abu Dhabi’s Mubadala country is never easy. This is perhaps founders and investors to obtain Investment Company along with large where more can be done to improve a residence permit for France international and French institutional the experience.” → Aims to encourage tech talent to investors such as Covea and Axa, as join, launch or invest in a French well as family offices such as Orange. Meanwhile, Macron has maintained startup Through this fund, Bpifrance plans to the R&D tax credits that have proved → Valid for four years invest in large and mid-sized companies extremely popular with entrepreneurs → No diploma requirements in France’s CAC and SBF indexes. over the years and even helped to attract research investment from → Costs a few hundred euros in administrative fees The government has also created its international giants, convincing own financial war chest. In September companies from Huawei to Facebook → As of 2020, eligible companies don’t have to be headquartered in 2019, President Macron secured a to set up labs in France. Tax credits France pledge from institutional investors to cover around a third of the cost of direct €6bn of capital into late-stage subcontracting with research institutes venture funds and listed tech equities. and can lower the cost of hiring PhDs. These funds will participate in growth “It is important to maintain these rates, rounds for tech companies. they are working well,” says Ÿnsect In 2020, France changed its stock- cofounder Antoine Hubert. options rules to expand the existing Support programmes are also in fiscally advantageous scheme (so- place to make France a scale-up There is an 80% discount on taxes called “BPSCE”) to foreign businesses nation. La French Tech’s Next40/120 for engineers, according to Yubo’s with employees based in France. The programme supports 120 startups Lazimi. France has the highest direct change came as entrepreneurs across a year through measures including government funding and tax support for Europe, in a bid to help startups attract enhanced access to government business R&D of all OECD countries and talent on the global stage, rallied ministries, greater visibility through the generosity of its incentives increased behind the “Not Optional” campaign access to official French delegations significantly between 2000 and 2019. for a new pan-European stock options overseas and help in connecting with public sector opportunities. Founders get handholding from a group of more Direct Funding of BERD than 50 dedicated correspondents Tax Support for BERD from government agencies, ministries Subnational tax Support for BERD and public services. REFORMS There have also been legal and regulatory reforms. Key changes in recent years include eliminating a wealth tax outside of property, introducing a flat tax on dividends, simplifying the process of winding down businesses and introducing a special tech visa for non-EU startups, Direct government funding and tax support for founders and investors. Business Enterprise Research & Development (BERD), 2018 As a percentage of GDP. Source: OECD R&D Tax Incentive Database
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