Ready. Set. Travel! Tourism is set to skyrocket - AA
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
“ Ready. Set. Travel! Tourism is set to skyrocket. ”
Central & Lower North
Island Must-Do’s Guide
Put your business in plain sight and
advertise in this upcoming guide
Distributed in October 2021
50,000 copies Minimum
Circulated throughout New Zealand to Information
Centres, i-SITEs, AA Centres, Airports, Accommodation
Providers, Tourist Attractions and more...
Media Kit 2022
CENTRAL & LOWER NORTH ISLAND MUST-DO’S
KEY INFORMATION Partner with a market-leading
New Zealand brand and a
Nationwide Distribution
champion of domestic tourism
AA Traveller App - Link to e-book The ultimate resource for travellers, this regional guide
helps holidaymakers plan their ideal trip. It’s FREE to pick up,
annually updated and packed with travel ideas, destination
Advert Repeated FREE OF CHARGE in e-book
information, detailed maps and expert advice.
A4 size – Glossy – Full Colour – Magazine-style
North Island
Central & Lower
Images
Park © Getty
Tongariro National
North Island
Central & Lower
THE MOST OF
Lower
5 WAYS TO MAKE
Central & nd M
ost places on
Earth
North Isla
Advertising Section at End of Each Region
this.
don’t look like
volcanoes
A land where
– active
can be climbed
and great
otherwise –
or
Welc ome tospit out
gurgling geysers
you get
When
their insides.
bubbling
used to seeing
houses
mud pools, Hobbit
size of small
and lakes the
know only
countries, you
on New
one thing – you’re
Island.
Wellington Night
Market Left
Edmonds Zealand’s North
Bank © Nicola
its remarkable
And that’s just
Treewalk,
INSET: Redwood Rotorua
Rotorua © Destination outwards
middle. Spread
Switch Between Print and Digital with
d with
and you’re presente
NORTH ISLAND
coastline, surf
soul-soothing
TRAL & LOWER
city so far
towns and a capital it
Welcome to CEN
urban bustle,
removed from
community more
identifies as a
centre.
than a political
any of our must-do’s
Don’t miss
52350-7 s listed below;
Embedded QR Codes
ISBN > 978-1-98-8 in the township
Automobile Association e,
© The New Zealand All rights reserved. experienc
Incorporated
2020. tick off every
dation we
activity and accommo
Tourism
logo and the
AA and the AA
S COME
and
us, we know
BRAGGING RIGHT
registered trademarks
pictogram are n YELLOW &
BLACK rave about (trust
SOME SERIOUS
to
TARANAKI
the colour combinatio use the maps
FIVE ACTIVITIES
of The New Zealandd. our stuff) and
TAKE ON MT are trademarks
WITH THESE TOP
and Incorporate
wins. For the fit Automobile Association plot your route.
He who dares, has been taken
in the
hiking up Mt Taranaki While every care guide, the publishers
strong-willed, but compilation of
this
for inaccuracie
s
a challenging responsibility
in summer is cannot accept
going to press,
or for
. Stretches of or changes since arising from such changes
spectacular conquest consequential
loss loss direct
names such as or other inaccuracie
s, or any other
connection with
CONTENTS
pathway bearing of tial arising in . I
at the difficulty or consequen in the publication 78 CENTRAL TARANAK
‘The Puffer’ hint information provided t for advertisers
return trip. There is no requiremen discounts for 40 WAITOMO
this eight to ten-hour lead to provide Tauranga Caves
78 Stratford
I
in this guide advertisers 22 40 Waitomo
will eventually some individual these are 79 SOUTH TARANAK
Perseverance AA Members; of 4 NEED TO KNOW 23 Mt Maungan
ui
but bear in s and details
MAP 42 ROTORUA
to a startling summit, offer concession listings.
5 NORTH ISLAND /Pāpāmoa TŪRANGI & 79 Hāwera
ascents, when
the indicated in their
NORTH ISLAND
25 Pāpāmoa 52 LAKE TAUPŌ,
mind that winter advertisements
was provided
7 CENTRAL Beach • Te Puke RUAPEHU 82 WHANGANUI
All content in
Must-Do’s Specific to Each Region
in snow, is for
volcano is swathed DISCOVER LAKE by advertisers
. MAP 26 Whakatān e
54 LAKE TAUPŌ 84 HOROWH ENUA, KĀPITI
eers only. No part of this ISLAND ON
experienced mountain 9 LOWER NORTH 27 Ōhope Beach COAST & WELLINGT
TAUPŌ’S SECRET All rights reserved. reproduced (except
MUST-
be 58 TŪRANGI
publication may the purpose of review), MAP ITI GISBORNE mu
TONGARIRO 28 TAIRĀWH 86 Ōtaki • Paraparau
ENCHANTED WORLD
for DEL 58 RUAPEHU
TACKLE THE brief passages system or transmitted 10 THE COROMAN 31 Ōpotiki • Te
Kaha National Park
• ON CITY
G stored in a retrieval electronic, 59 Tongariro 87 WELLINGT
by any means, D COAST
ALPINE CROSSIN in any form or , recording or 12 SHOREBIR 32 Hicks Bay Taumarunui
rs 90 HUTT VALLEY
DO’S
youngste mechanical, photocopy PLAINS
Many North Island prior written 12 HAURAKI
ur beast as LAKE TAUPŌ otherwise, withoutpublishers. • 33 Gisborne 60 HAWKE’S BAY 91 WAIRARAPA
take on this seven-ho LOOK BEYOND permission of
the 12 Kaiaua • Paeroa /WAITOMO
it’s Taupō’s lake is a 34 WAIKATO &
excursion, but s off the coast, Everyone knows October 2020
by
Pūkorokoro-Mirand 64 Hastings 94 TARARUA
part of a school and five kilometre s, Published in 36 Hamilton
it’s not a doddle, as it is enormou Publishing, Drive, 13 THAMES/THAMES COAST MANAWATŪ
don’t be fooled; ISLAND as it should be. as enchanting AA Tourism Constellation EST WAIKATO 65 Napier
DISCOVER KĀPITI nature exactly 2, 61 NORTHW
37 • Pahiatua
tough! From the introduced pests
and know about The Level 1, Building
North Shore
0632.
14 Coroman
del Town 68 Havelock North 94 Dannevirke
Kiwi kids are just Free from all ISLAND but few people Jet Mairangi Bay, North Shore 0745. 37 Te Kauwhata n North •
which aptly names Island is one of KAYAK TO DONUT of Taupō’s River PO Box 101
001,
9 966w 8721 16 Colville 70 TARANAKI 95 Palmersto
Devil’s Staircase predators, Kāpiti one kilometre
off Squeeze. Part T. +64 9 966
8720 F. +64 A, 38 WAIPA I
ning steps, oldest and most Sparkling just can take a fast- ages@aa.co.nz 17 WHITIANG WAIHI & 38 Te Awamutu •
Cambridge 72 NORTH TARANAK Feilding
a series of thigh-bur New Zealand’s Beach, kayak
or stand- adventure, you E. tourism.im
aveller.co.nz WHANGAMATA,
howl with Whangamata through the 96 RANGITĪKEI
to windy ridges
that sanctuaries. The paced jet-boat
blast W. www.aatr
SURROUNDS 39 MATAMA TA-PIAKO 72 Urenui
important bird to a droplet of H
helicopter blades, from beady- up paddleboard to reach a secret, Advertising
Enquiries:
73 NEW PLYMOUT 96 Taihape
the ferocity of inhabitants, ranging known as Donut Tutukau Gorge way T. +64 9 966
8720 18 Whitianga 39 Matamata
this terrain Utopia, better Make your les@aa.co.nz
Mother Nature
made green-breasted pure enchanted world. 20 BAY OF PLENTY 39 SOUTH WAIKATO 78 Inglewood
eyed tomtits to Island. Venture E. tourism.sa 3
She has however, ly or Whenuakura crevices and clamber 39 Te Aroha
to challenge you. wood pigeons are remarkab 12-metre cave to find a through rocky
a gorgeous 22 Katikati
the to find
thrown in multiple
rewards, spy you as soon through over boulders Castlepoint Lighthouse
Lakes tame. Many will This piece of paradise
COVER IMAGE:
striking Emerald while others will secret lagoon. a naturally-heated © Getty Images
including two as the ferry lands, wildlife sanctuary
so waterfall and
waterfall. a guided tour.
Just is also a sacred bathing pool.
and a hidden follow you on as you find it.
Maps with Must-Do’s Pinpointed
n leave it exactly
from Wellingto
Kapiti Island one hour’s drive
ABOVE: Spoonbills,
Nature Tours
© Kapiti Island © Getty Images
INSET: Lake Taupō
2
Tairāwhiti Gisborne
Getty Images
Mahia Bay ©
Tairāwhiti Gisborne
ISE
TO SEE THE SUNR
Local Highlights & Hidden Gems
BE THE FIRST
Tairawhiti
Gisborne
New Zealand Road Rules
st eastern city
The world’s mo S YOU NEED
TO KNOW ABOUT
GISBORNE –
THREE THING
THERE ARE ONLY AND CHARDONNAY.
Things to See & Do
SURF Arguably the
and pinot gris.
THERE’S SEA,
MUST-
Gewürztraminer then shoreline, the
a good time, surf spots freckle
I
trio that incites nation’s best know the thrills
f that isn’t a e to an area
of
surfers will already of
what is. Welcom too. Diehard there are plenty
we don’t know the coast, and
DO’S
chill factor. found along
with serious to give it a whirl.
New Zealand for beginners
and Captain calm waves of
Polynesian canoes a eastern stretch
Both the first evidently observed know that this sunrise,
here, having Most people on earth to sea
Cook landed They weren’t first place
on the horizon. coastline is the the unexpec
ted.
bounty of treasure golden sand, is also full of
its long stretches of but Gisborne stingray feeding and
wrong. From to
l seafood, Gisborne From tandem
rail biking n
d and plentifu the full low-dow
rocky headlan s, read on for
is, a jackpot
region. natural rockslide
was, and still .
s best on every surprise
grow the country’
Gisborne soils decent drop
of
as well as a
chardonnay,
29
Where to Stay 28
PAGE 7 - REGIONA
L MAP
CENTRAL & LOWER NORTH ISLAND MUST-DO’S
PICK YOUR SIZE SUPPLY YOUR ARTWORK
TEMPLATE* HALF page
180mm W x 122mm H Either do it yourself
$
445
*Strict template shown below.
$
2500 Supply print-ready pdf (300dpi) at the correct dimensions.
Created in-house. Full Specifications Sheet available on request.
EIGHTH page FULL page Or let us do it for you
88mm W x 58mm H 180mm W x 250mm H
Supply us with a rough layout, copy, logos/hi-res images.
$
850 $
4995
Queries
QUARTER page DOUBLE page Email all material and any questions regarding your
88mm W x 122mm H 380mm W x 250mm H booking to: tourism.images@aa.co.nz
$
1425 $
9795
*TEMPLATE EXAMPLE Includes: KEY DATES
XYZ MOTEL • Establishment name
• Studio, 1, 2 and 3-room units. Family units and contact details
Material Required
with shub baths.
• Free WiFi. Guest laundry. Pets by
• 35 words of text
arrangement. BBQ. Outdoor swimming pool. • Photo or business logo
Continental breakfast. Sky 50+.
• Tariff: $140-$250 (1-4 persons). • Up to 3 affiliated logos WITHIN 14 DAYS AFTER SIGNING
123 Barry Ave, Mairangi Bay • P: +64 9 123 4567 • Res: 0800 123 4567 • Qualmark logo if unless an alternative date is supplied
www.xyzmotel.co.nz • E: xyzmotel@xtra.co.nz applicable
Anticipated Delivery
CROSS REFERENCE EXAMPLE
• E stablishment name, street address, phone number...........................Refer location Price:
$
165 OCTOBER 2021
CENTRAL & LOWER NORTH ISLAND MUST-DO’S
FLIP
Survey of ST UST
E COPY
YOUR FRE
GUIDE
U
E COPY 2021/22
YOUR FRE
M
EDITION
de 2021/22
M Os DOs
Official Gui
AA Members - 2020 Featuring
• Regiona
• Things
l Maps &
to See and
• Places to
Stay
Routes
Do
D Te Puka
Ārahi Ma
nuhiri ki
Tāmaki
Featuring
• Regiona
• Things
l Maps &
to See and
• Places to
Makaurau
Stay
Routes
Do
“
ing:
Featur ckland
al Au
Offici r Guide
They’re very useful – and in
Visito r side
of
”
e othe .
on th ide
this gu
some cases indispensable...
r.co.nz a
r.co.nz Auckland
, aatravelle ds, Far Nort
h, Hokiang
land, East
aatravelle , South Auck ei District,
Bay of Islan
h Auckland Whangār t/Kaipara
District.
land, Nort & Islands. Includes:
Central Auck and Hauraki Gulf & Kauri Coas
Includes: West Auck
land
AA MEMBER
“ ST
E COPY
MUO
YOUR FRE
2021
I find them very
useful both for planning the
trip and being at the place. s
Ngā Hae
New Zea
renga
land Cycle
Trails’ Gre
at Rides
D
The guides help to build
”
the excitement!
“
AA MEMBER
r
l Partne
When we sent a survey to a random sample of
r.co.nz Nationa
Route Desc
riptions aatravelle
d Rides •
Heartlan es to Stay
t Rides & Do • Plac
g the Grea to See and
Featurin • Things
Safety Tips
• Maps •
Members aged 18+ from all across New Zealand to ask
specifically about AA maps and travel guides, we were
heartened to learn that a third of Members have used
one in the last 12 months. Most (59%) picked them up
from an AA Centre. Most used them for travel planning; L
OFFICIAR
VISITOE
GUID
a bit over half used them while travelling. 2021
And get this: more than 80% of those who have used an
AA Traveller guide made an enquiry with an advertiser,
”
searched online for more information or made a
booking as a result of seeing an ad in the guide.
ESS 29-03-21
KATH WEBSTER,
EDITOR AA TOURISM PUBLISHING LTD
CENTRAL & LOWER NORTH ISLAND MUST-DO’S
You can also read
