RATE CARD 2022 Supporting the visions of entrepreneurs one story at a time - Business In Calgary
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RATE CARD 2022
Supporting the visions
of entrepreneurs one
story at a time.
Welcome
TO BUSINESS IN CALGARY MAGAZINE
2022 DISPLAY AD RATES
1x 3x 6x 12x
Double Spread. . . . . . . . . . . . . . . . . . 6760. . . . . . . . . . . . . . 6485. . . . . . . . . . . . . .6200. . . . . . . . . . . . . 5925
Half Double Spread. . . . . . . . . . . . . . 5075. . . . . . . . . . . . . . 4610. . . . . . . . . . . . . .4310. . . . . . . . . . . . . 4230
Full Page. . . . . . . . . . . . . . . . . . . . . . . . 3975. . . . . . . . . . . . . . 3860 . . . . . . . . . . . . . 3720. . . . . . . . . . . . . 3475
2/3 Page. . . . . . . . . . . . . . . . . . . . . . . 3475. . . . . . . . . . . . . . 3240. . . . . . . . . . . . . .3090. . . . . . . . . . . . . 2980
1/2 Page. . . . . . . . . . . . . . . . . . . . . . . 2475. . . . . . . . . . . . . . 2370. . . . . . . . . . . . . . 2250. . . . . . . . . . . . . 2110
1/3 Page. . . . . . . . . . . . . . . . . . . . . . . 1925. . . . . . . . . . . . . . 1825. . . . . . . . . . . . . . 1720. . . . . . . . . . . . . 1640
Covers 1x 3x 6x 12x
Outside Back. . . . . . . . . . . . . . . . . . . . 4850. . . . . . . . . . . . . . 4670. . . . . . . . . . . . . . 4450. . . . . . . . . . . . . 4225
Inside Front/Back. . . . . . . . . . . . . . . 4525. . . . . . . . . . . . . . 4375. . . . . . . . . . . . . . 4120. . . . . . . . . . . . . 3930
*does not apply to spreads that include a cover position
Guaranteed position fee 10% Additional
Production 15% Additional
• All rates are based on digital-ready art. No cancellations will be accepted on pre-booked cover or guaranteed positions.
All rates are net.
Content Marketing
1 page . . . . . . . . . . . . . 3950 2 pages. . . . . . . . . . . . 6520
Additional Services
Inserts Cover . . . . . . . . . . . . . . 4195 Inside . . . . . . . . . . . . . 3210
(Full distribution. Rates applicable to specific size and weight.)
Ask our account executives for information and pricing on:
Custom Inserts, Polybagging, Belly Bands, Split Covers, Gate Fold Covers, Business Reply Cards
BIC Events Eblast Rates
1x 4x 12x 26x 52x
590. . . . . . . . . . . . . . . . . . . . . . . 500. . . . . . . . . . . . . . . . . . . . . 420. . . . . . . . . . . . . . . . . . . . 355. . . . . . . . . . . . . . . . . 295
Rates in conjunction with BIC Campaign
1x 4x 12x 26x 52x
475 . . . . . . . . . . . . . . . . . . . . . . . 410. . . . . . . . . . . . . . . . . . . . . 330. . . . . . . . . . . . . . . . . . . . 280. . . . . . . . . . . . . . . . . 235
Weekly email distribution of 8,100 emails recipients, delivered each Friday morning.
Ad specs: 140w x 525h pixels | RGB @ 72 dpi
Website Advertising // #1 site in search engines results for “business in Calgary searches
1x 3x 6x 12x
Leaderboard Ad. . . . . . . . . . . . . . . . . 745 . . . . . . . . . . . . . . . 665. . . . . . . . . . . . . . . 605. . . . . . . . . . . . . . 545
Side Box Ad. . . . . . . . . . . . . . . . . . . . . 1035. . . . . . . . . . . . . . 910. . . . . . . . . . . . . . . 775. . . . . . . . . . . . . . . 720
Home Page Video. . . . . . . . . . . . . . . 1265
Production 15% additional | Leaderboard ad: 728w x 90h pixels, RGB @ 72 dpi | Side Box ad: 300w x
386h pixels, RGB @72 dpiReadership
STATISTICS FOR BUSINESS IN CALGARY
BUSINESS IN CALGARY REACHES
Readers Monthly Businesses
DISTRIBUTED BY CANADA POST TO ALL
23,828 Registered business addresses in Calgary
2,147 Registered business addresses in Banff, Canmore, Airdrie,
Okotoks & Cochrane
1,385 Calgary Chamber Members
840 Business in Calgary subscribers and general distribution
28,200 Total
Monthly readership - approx. 143,820 business professionals. Distributed quarterly, directly
to BOMA members in March, June, September and December: additional 650
79% of Business in Calgary 74% of readers view Business in Calgary
79 % readers are C-suite level
executives and decision makers. 74% Magazine as a primary print source for
regional business information.
92 %
76
76% of our readers think print ads are
92% of our readers hold
university or college degrees.
% less intrusive than digital ads
52 % 52% of our readers have an
annual income of 200,000+ 47 % 47% of our readers make purchases
from an advertisers website
67% 67% of our readers research
websites through print ads
Business in Calgary magazine’s circulation is audited twice a year by BPA International.
For further information on our demographics and readership survey, visit www.businessincalgary.com/demographicsal
and geographic
growing industry
coverage for the western Canada
and the
Hap
Happypy50t
opportunities throughout clients across sectors,
50thh
serve
territories. To better on its current exclusive
Welco is also building grow its fit-for-
product lines to
ann
annive
Business Partner’s
iversa
rsary,
ry,We
purpose solutions.
Welco
lco! !
what
team appreciate
and his Welco and
Michael Welch to reach this milestoneservice
it took for the company equipment,
offer world-class
they continue to With more staff,
its diverse clients.
and solutions to and new equipment
offerings
new strategic locations lines, Welco is All
long-time product
complementing half-century.
it enters the next
S
Systems Go as
ALL SYSTEM
Vignone,
Michael Stark, Franco
(From top to bottom) by Riverwood Photography.
Photo
Michael Welch.
all
archives so it’s
up on digitizing
“We’ve ramped who needs it,” says
Franco
accessible to anyone of Operations for Welco.
GO AT
Vignone, Vice President and provide
Craats to grow our systems what
by Rennay “We’ve continued That’s
the right solutions. finding the right
HEAD OFFICE
customers with
– the right people
Welco is all about
O
5475 61 Ave SE
WELC
Michael Stark, Peter solutions for customers.” 5N7
Calgary AB T2C
Lipp, Ryan Bouffard,
Liam Hodgson, Michael Welch, Welco
Charlie Matheson
and Franco Vignone. of the past year, 636
Photo by Riverwood
Photography. Despite the challengesit looks to the future. It is
as Toll Free: 1.888.279.8
growth analysts, is in a growth cycle team in Calgary and recently
licenced P.Eng.s, to its
mechanics, CPA Red Seal industrial actively adding location in Fort welco.ca
accounting professiona and collaborate and warehouse
work, and
it has experts, Manageme s with them to opened an office clients there.
to do repair nt ls, logistic find the highest support its energy
on hand and for the staff.” Business Intelligence Information Systems and quality customized McMurray to better provide enhanced
inventory
equipment that to add offices to
y in 1971, lot of synergy to help their clients analysts – who come together needs, all the while best
helping them becomefits those It is also looking
their compan as an provided a bays succeed. The staff and more efficient
of four of the the third generation also includes greener
J
Welch founded through innovative
im and Rita vacated bedroom ownership spaces Canada family to be involved
in this western using a cyclone solutions like
oldest son’s ny – Welco y retained rent those solution to help
using their Welch Compa rental or The compan tenants to the business. quench water a foundry clean
there, the top-notch be part of for extended use
office. From finding and found is proud to just like on the environmen while easing demand
l go-to for of major potash The team starting out Michael Welch t
the regiona from them. businesses credits his dad’s
– became for a number Western other local spread throughout work ethic (which
equipment ed in success of years before. the company and Since the beginning,
specialized being develop nation and hard so many every departmen took root in
and coal projects dogged determi U.S.- Welco had just its in business. The
t) with Welco’s
50 successful years to helping its partnersWelco has been dedicated
of some major ed more than people are the succeed and Michael
Canada. Through d the attention has expand s from strictly company works difference, and his team have
carried on Jim’s and
Jim attracte s. Today, Welco diversified its busines in hard to attract the
and retain talented above and beyond tradition of going
work, g clients people. It also supports
ent supplier offices. It also s to now includin ceuticals
and apprentice mechanics happens. Jim taughtto ensure that their success
based equipm through the Alberta
ntative mining productand beverage, pharma Advanced Education Michael early that
te represe food grain crops, Apprenticeship critical to always
have what customers it was
able to negotia d from a rental ent to industrial and paper,
pulse and y has the Program (RAP), Registered
and today that
“We were the industry with helping to repopulate needed,
and we morphe ion equipm biotech, pulp The compan moving talent through translates to a
agreements, supplying product manufacturing. you’re pumping, development of grassroots multi-million dollars warehouse with
says Michael energy and in inventory on
company
into Canada,” ss of what the trade. can quickly meet hand so they
in western t of Welco. solution, regardle clients’ needs.
various marketsRita’s son and Presiden “There are 32 people
Welch, Jim
and or mixing. providing in the whole company “For a lot of our
the back Welco is also look at all that and clients, their production
outgrew equipment, el to service fire power,” says part of their value
before Welco warehouse
office
Besides quality authorized personn Sales Director for Michael
Welco. “The company Stark, to their shareholde keeping up is
It wasn’t long moved into a small to move ce their to our promise
of maximum up-time, rs. It goes back
and forced Welco l and factory-trained As more clients outsour is becomi
ng been built around
establishing and has really
bedroom ed growth Industria that equipm
ent.
facturing arm functional areas.” operating in all we provide our
clients,” says Michael which is what LE SLURRY PUMPS
complex. Continu in Foothills this remanu maintaining Welch. OF THE ART SUBMERSIB
into one bay bay and another until repair work, business. By has POLARIS PUMPS
– STATE and slurry transport
again, first of Welco’s company No matter what of solids handling
over another across nine bays. This a larger part revenue streams, the While most distributors in a broad spectrum dry capable,
s is happening in options and run
then taking grow the busines simply offer economic downturn the world, Designed to handle
the toughest services selection of wet end configuration pump solution.
y was spread Welco’s these multiple of products to
choose from, Welco clients a catalog or a global pandemic,be it an pumps feature a
wide BY
the compan workspace didn’t support e to steadily applications, Polaris that enable us to
create a submersible SOLD EXCLUSIVELY
the team to continu sectors. team prides itself the Welco motor combinations for
been able times in certain
active, holistic takes a more on keeping clients end components
disconnected environment, so in 2016, down approach. Staff When COVID-19 up and running. severe duty submersible
platform approach
with common wet are made
quare-foot despite the inside and out know
and pride themselvesthe inventory shut the doors modular wet-end wet-end components
collaborative into a new 25,000-s its distribut
ion by growing ees in 2020, Welco of many businesses The Polaris pump
line-up utilizes a applications, the
for heavy duty slurry wear life, with CD4MCu duplex
stainless steel
company more than just
a piece of equipment; on delivering accelerated its GoldGold
is traditional
is traditional Primarily designed requires, we can
moved Welco Avenue SE that brought centre all grown the staff of 32
employ technology to better plans to implement for afor
50th
a 50th
anniversary,
anniversary, a given pump size. High-Chrome white
iron for maximum of what your application
61 It has also now has a in solutions. The team Welco delivers any any
industrial but we’d
but we’d
taketake applications. Regardlessneeds.
complex on ed service Welco working learns the clients’ only did the companydeliver customer service. Not
industrial
minerals
minerals
project
project
withwith
on on www.flsmidth
www.flsmidth from abrasion resistant
available for corrosive
factory-authoriz staff, and representatives and the specific needs on reaching
on reaching you.you.
Congratulatio
Congratulatio .com
.com components also solution for your
pumping
centre and along with on its clients. not miss a beat
but neither did this this
milestone.
milestone.
AndAnd
thank
ns ns
configure a cost
effective and efficient
roof. in Calgary and Saskato is made up to help thank
you you
for all
under one Edmonton . That staff
to help
us support
us supportcustomers foryou
all you
do do
totally Vancouver, y location ng technologies,
customers
in Western
in Western
Canada
Canada @ 844-785-7585
ated location “We increased ople, marketi technologies, withwith
key key US TODAY
a consolid new Fort McMurra onals – salespe including
including
Krebs®
Krebs®
Pumps, S.COM • CALL
“Moving to y,” he says. professi Valves,
Valves, Pumps,
Cyclones,
Cyclones,
andand PUMPS @ POLARISPUMP
the compan cent in a single of myriad WELCO || 50 YEARS Raptor®
Raptor®
cone cone
crushers,
crushers,
Slurry
Slurry ARNETT.COM •
VISIT POLARIS
transformed sales around 35 per more || 2 Advanced
Advanced
Pneumatic
Pneumatic
Technologies
Technologies VISIT ARNETT @
the volume
of ability to have Filtration
Filtration
Technologies
Technologies , and, and
we had the . .
year, just because
YEARS
WELCO || 50 WELCO || 50 YEARS || 4
|| 3 WELCO || 50 YEARS
PROFILES - YOUR CORPORATE LEGACY
Other advertising and promotional opportunities also available:
Customized Company or Individual Editorial Profiles, Anniversary Celebrations,
Specialty Publications, Strategic and Co-Branded Editorial Opportunities,
Customized Distribution Programs.
BUSINESS IN CALGARY’S
COMMUNITY PARTNERSAD Specs
COMPATIBILITY INFORMATION
2022 DISPLAY AD SPECS
• P
lease submit as a high resolution .pdf, or a collected InDesign file (supply fonts and
supporting images saved as .eps or .tif - CMYK at 300 dpi)
• B
usiness in Calgary is on a Mac platform, running Adobe Photoshop, Illustrator and
InDesign software.
• Please e-mail graphics@businessincalgary.com for further assistance.
Full Page 2/3 Page 1/2 Page H 1/2 Page V 1/3 Page V 1/3 Page I
Ad Dimensions Picas Inches
Space Size Width Height Width Height
Double Page Spread Bleed______________ 97p6________ 67p6__________________ 16.25’’________11.25’’
Double Page Spread Trim_______________ 94p6________ 64p6 __________________ 15.75’’________10.75’’
Double Page Spread Image Area_________ 88p6________ 58p6 __________________ 14.75’’________9.75’’
Double 1/2 Page Spread Image Area______ 88p6________ 28p6 __________________ 14.75’’ ________4.75’’
Full Page Bleed Size___________________ 50p3________ 67p6 __________________ 8.375”________11.25’’
Full Page Trim Size ____________________ 47p3________ 64p6 __________________ 7.875’’_________10.75’’
Full Page Image Area__________________ 41p3________ 58p6__________________ 6.875’’ ________9.75’’
2/3 Page Vertical _____________________ 27p0 _______ 58p6 __________________ 4.5’’___________9.75’’
1/2 Page Vertical______________________ 19p10.5_____ 58p6 __________________ 3.3125’’_______9.75’’
1/2 Page Horizontal___________________ 41p3________ 28p6 __________________ 6.875’’________4.75’’
1/3 Page Vertical _____________________ 12p9 _______ 58p6 __________________ 2.125’’________9.75’’
1/3 Page Island ______________________ 27p0________ 28p6__________________ 4.5’’___________4.75’’
Horizontal Banner_____________________ 41p3________ 9p0___________________ 6.875”_________1.5”
Web:
Side Box Leaderboard E-Blast
300 pixels x 386 pixels 728 pixels x 90 pixels 140 pixels x 525 pixelsEditorial
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