QUEEN VICTORIA MARKET PRECINCT RENEWAL - IMPLEMENTATION FRAMEWORK - Implementation ...
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QUEEN VICTORIA MARKET PRECINCT RENEWAL IMPLEMENTATION FRAMEWORK
This Implementation Framework outlines our intended approach for delivery of the Queen Victoria Market Precinct Renewal Program over the next five years. It reflects the key projects outlined in the Master Plan which, following extensive trader and community engagement, was endorsed by Council in July 2015. We believe this framework takes us in the right direction, but it is by no means prescriptive. We will continue to seek input and involve our traders and customers throughout the renewal program to ensure the best possible outcomes for the market precinct. As we move into the next stage of detailed planning, we will look for ways to strengthen the renewal program by incorporating and aligning with other key City of Melbourne projects and objectives. This will include reducing the market’s environmental footprint, introducing smart technology, exploring opportunities for public art and acknowledging the rich heritage of the site. We will not forget that the market is the home of small business and has a critical role to play as a key community meeting place.
Queen Victoria Q2
Market Precinct The market’s historic open air sheds, down each day, greatly improving the Market
Renewal at a glance A–D, will be carefully dismantled and
restored, before they are returned to
efficiency of their business and security
of stock stored on site.
VICTORIA STREET cross
where they stand today. Customers By investing in below-ground facilities
The Quarter Two operational area will
This section provides a and traders will continue to enjoy the
incorporate a seamless below-ground
and improved market infrastructure, the
open air atmosphere they love, with this market’s main public areas can now be
connection under Queen Street to the
summary of the key renewal historic part of the market revitalised devoted to people. Welcoming, flexible
Quarter One operational area, ensuring the
into a fresh food market. and pedestrian-friendly public spaces
projects and how they will market can continue to operate outside of
will surround and connect the market
Beneath the fully restored sheds hours without disturbing local residents
restore, renew or reimagine A–D will sit a major new below- and freeing up some of the market’s main
precinct with high quality buildings and
the restored market sheds.
parts of the market precinct. ground operational area, separating public areas for pedestrians.
The intersection of Queen and Therry
the market’s busy service zones
Sheds E and F will be restored with Q2 Q1
STREET
from customers. Traders will receive Streets will be transformed into the
enhanced weather protection, lighting
As we did with the Queen ‘Market Cross’, an iconic public space
QUEEN STREET
enhanced amenities in the form of
and other amenity improvements.
new back-of-house facilities, such that will draw the quarters of the
Victoria Market Precinct as showers, toilets, break-out space,
These enhancements will also
market precinct together, creating a
incorporate design elements for the
Renewal Master Plan, the loading areas and storage. Following
acknowledgement and interpretation
pedestrian-friendly meeting place that
PEEL
trader feedback and requests, below- can host markets, festivals and busking,
of the Aboriginal section of the Old
market precinct has been ground customer car parking will also T as well as greener spaces for sitting,
Melbourne Cemetery.
R EE eating and relaxation.
be explored. We will ensure that these
divided into four quarters The market precinct will reduce its ST
works are respectful to this historic
RY
and two additional areas – section of the market. This includes a environmental footprint with a strong
HE
R
commitment that the development of focus on maximising energy efficiency, T
the Market Cross and the the below-ground market operational reducing waste, and promoting climate
resilience. Smart technology will be
wider city grid. area, and any related construction, will
used to improve market operations. Q4
not take place within three metres of
the Aboriginal section of the former Old These improvements will create space
Melbourne Cemetery. for more stalls on the trading floor and
Below ground we’ll create spaces allow customers to move more easily
and safely around the market. T
to support the movement of goods
R EE
and produce in line with the City of Enhancement works to Victoria Lane, ST
Melbourne’s Last Kilometre Freight Plan. between the Victoria Street terraces IN
and Shed A, will provide much needed Q3 KL
Specialty goods traders will have easy AN
access to the new operational area and open air seating and greenery, greatly FR
will no longer need to set up and pack adding to the customer experience.
Q3 Q1
The current customer car park will be produce and cultural heritage within a
Victoria’s freshest meat, fish and dairy Sheds H and I will bring people
transformed into ‘Market Square’ - a proposed visitor centre. The building NEW FRANKLIN STREET will be showcased in Quarter One, home together to enjoy and sample the
1.5 hectare backyard for all Melburnians will be located at the edge of Market
to the market’s iconic produce halls. The market’s renowned local food offer
to enjoy, including our growing number Square, providing a contemporary
halls and lower market will be supported and atmosphere. Fresh fruit, vegetable
of inner-city residents. addition to this historic part of the city
by a new below-ground operational area, and organics traders will still be there,
and a connection between Queen Street
With a design developed in with delivery, storage, food preparation but we’ll add some new food offers
Q4
and the new public open space.
consideration with the broader and waste management facilities created and places to sit and enjoy the local
community, Market Square will be an Sheds J, K, L and M will be upgraded under sheds H and I. This will ensure produce. This revitalised area will
important new meeting place in the with new infrastructure and facilities, this busy area not only operates safely create a link to the provedore offering
city’s north, playing host to festivals, supporting day trading while creating Quarter Four’s new mixed-use and efficiently, but retains its vibrant within the Dairy Produce Hall and offer
KEY MAP street markets and community events. a new destination for a range of events, development, on the former Munro atmosphere at street level. customers some much-loved market
including the popular night markets. site, will accommodate complementary tradition in addition to exciting new
Incorporating interpretive elements The iconic exterior of the Meat and Fish
retail and hospitality, affordable experiences.
such as artworks and landscape Realigning and improving Franklin Street Hall will be revitalised, with the familiar
Q2 Q1 features, the new public space will will better connect the market to the east
housing, private dwellings, childcare
and a family and children’s centre. This
façade restored. The inside of the Dairy Deli Lane, currently doubling as a
MARKET CROSS
acknowledge the site’s significant and west parts of the city while providing Produce Hall will also be refreshed. delivery zone and eating area, will
new development will provide formal
history. We will minimise potential an extension to Market Square during Importantly, all works to the existing become a community meeting place
Q4 disturbance of remaining burials in busy events and festivals. CITY recognition of the Munro family legacy,
halls will take place outside of trading and eating area. With new seating and
GRID
ensuring the important connection
the area of the former cemetery and hours where possible. greenery, Deli Lane will be another place
Q3 respectfully manage the site.
The historic Franklin Street stores will
be revitalised and feature a new retail Our transformed market will be
of this family to the site it owned
for more than 100 years is retained The heritage-listed Elizabeth Street
to meet up with friends and family, right
throughout the year.
CITY The new Queen’s Corner building will and hospitality offer, opening up onto surrounded by great city streets and forever. Quarter Four will include new terraces and Victoria Street terraces will
GRID provide a central information point for the new Market Square and ensuring tree-lined spaces. There will be more car parking for the market and a new receive a facelift, while the Food Court
visitors and tourists to engage with our the market precinct retains a genuine room for pedestrians and cyclists and pedestrian laneway or arcade linking will be enhanced to better connect
market, and showcase Victoria’s regional connection with these heritage buildings. improved access to public transport. Franklin Street to Therry Street. customers with the Meat and Fish Hall.
FOREWORD
The Queen Victoria Market has remained We all love the Queen Victoria Market, which is why
one of the world’s greatest open air markets it is so exciting to provide more details on the plans
during its proud and diverse history. to renew the precinct to ensure it remains forever
a Market for Melbourne.
The market holds a special place in the hearts of Melburnians
and is one of the most visited tourism attractions in Victoria, The market has been central to our city for almost
which is why we are making the largest investment in 140 years, but we know our customers and traders want
Council’s history to preserve and renew it. improved facilities to ensure the market remains the
destination of choice for future generations of retailers,
An independent report by SGS Economics and Planning
customers and visitors.
recently revealed that this major project will produce
a net benefit of up to $1.2 billion for the community Now is the time to invest and we are very grateful for the
with an impressive benefit cost ratio of 6:1. funding commitment from the City of Melbourne which
CONTENTS Council has endorsed the master plan for the Queen
Victoria Market Precinct Renewal and we are now ready to
has made this renewal possible.
As with any project of this significance, there will be
commence implementation of a project which will have the disruptions. However this document outlines how the
Foreword 3 largest ‘reach’ in terms of economic uplift and job creation works will be carefully staged over the next five years to
of any project the City of Melbourne has undertaken. minimise impacts and manage safety across the site.
QUEEN VICTORIA MARKET PRECINCT RENEWAL The SGS Economics and Planning Report revealed Crucially the market will remain open for business
Our vision 4 that the project will create around 12,000 jobs, result throughout construction thanks to new temporary on-site
in an additional 7000 dwellings and generate around markets, where all existing traders can continue to trade.
Delivering our vision 5 $500 million in real estate construction. We will also continue to work with and listen to all our
stakeholders, including the Trader Advisory Committee,
Starting with the basics 6 Following an approach from traders concerned about the
throughout the entire renewal, to ensure customers and
future viability of the market, the City of Melbourne began an
Open for business and new market sites 6 visitors are welcomed.
intensive program of community consultation in 2013, seeking
Community and trader engagement 7 feedback and advice from stallholders, customers and visitors. Much of the work will take place below-ground, where
we will create new infrastructure for our traders and for
In 2014 we purchased the Munro site for $76 million which
our services. During this time some of the open air sheds
WHAT WILL BE HAPPENING IN THE MARKET PRECINCT 8-17 opened up a range of opportunities for the market precinct.
we all know and love will be carefully dismantled, taken
The City of Melbourne will work in partnership with a
off site and restored. They will then be returned and
preferred developer to deliver a mixed-use development on
PROJECT TIMELINE 18-19 the site, including community facilities, affordable housing
reinstated, ready for the next 100 years.
and market car parking. We also know car parking is important and this is reflected
DELIVERING THE RENEWAL PROGRAM The formalisation of a land transfer agreement with
in the staging. Construction of the new car park on the
Munro site will be completed well before work begins on
the Victorian Government was another key milestone
Victorian Government Agreement 20 transforming our current car park into a wonderful new
and we have also initiated a planning scheme amendment
open space.
Project governance 20 to create more certainty around development for the
market precinct. We are confident this renewal will bring exciting new
Our program team 20
opportunities to the market and that our new market
We have taken the first step towards UNESCO World
Program funding 20 sites will inspire the next generation of market traders
Heritage Listing by nominating Queen Victoria Market for
and customers, whilst embracing the traditions of our
inclusion on Australia’s National Heritage List in 2015.
HOW TO KEEP INFORMED 21 This Implementation Framework outlines how we
current traders.
Every great city has a great market and the Queen
will stage the program to minimise business disruption
Victoria Market will continue to be that for Melbourne
and keep traders open and operating throughout the
for many generations to come.
entire renewal program. We are committed to maintaining
The City of Melbourne respectfully acknowledges the Traditional Owners of the Land. For the an open dialogue with traders and customers throughout
Woiwurrung (Wurundjeri), Boonwurrung, Taungurong, Dja Dja Wurrung and the Wathaurung the renewal program.
groups who form the Kulin Nation, Melbourne has always been an important meeting place for
events of social, educational, sporting and cultural significance. Today we are proud to say that I encourage all Melburnians to continue to visit the market
Melbourne is a significant gathering place for all Aboriginal and Torres Strait Islander peoples. during this exciting period, support their traders and see
the revitalisation of this world-class market taking shape.
The City of Melbourne respectfully acknowledges that there are sites of cultural heritage
sensitivity in and around the Queen Victoria Market Precinct, and recognises the tangible and
intangible connection of Aboriginal people to place. These connections include the Aboriginal
section of the Old Melbourne Cemetery, as well as the burial site of two Tasmanian Indigenous
men, Tunnerminnerwait and Maulboyheenner, the first people to be publically hanged by the Robert Doyle Paul Guerra
Government in the District of Port Phillip, the colony to become known as Melbourne. Lord Mayor Queen Victoria Market, Chairman of the Board
2 melbourne.vic.gov.au/queenvictoriamarket Queen Victoria Market Precinct Renewal Implementation Framework 3
The City of Melbourne is making the largest investment
in its history to transform the Queen Victoria Market into
a world-class market precinct for traders and customers alike.
Over the next five years, up to $250 million will be spent
restoring and renewing the Queen Victoria Market,
with better facilities and new public open spaces at its heart.
Our vision Delivering our vision
Queen Victoria Market will be a The market will be a safer place to From first thing in the morning, right There will be short-term disruption, but We want to give traders, customers, We will work with all traders affected by
‘market of markets,’ a true Melbourne work and visit. Traders will have the through to the evening, seven days it will be well-managed. Keeping the and anyone with an interest in the the works to explore new opportunities
experience and much-loved community infrastructure they need such as a week, the market precinct will play market open right throughout renewal market, as much clarity as possible and temporary trading locations within
destination. The market will continue storage, preparation areas, cool rooms, an active role in the life of the city. is our key focus. This Implementation around how we intend to manage the the market. We are committed to
to provide customers with a unique weather protection and dedicated We won’t be asking traders to work Framework outlines our intended renewal program, and importantly finding places for all existing traders
shopping experience, offering quality loading and unloading areas, while around the clock, instead we will be approach for delivery of the Queen how we will work together to revitalise within the market precinct during the
produce, along with an eclectic mix customers will benefit from improved programming a variety of changing Victoria Market Precinct Renewal the market precinct. market renewal program.
of shops, stalls and experiences. It will laneways, dedicated pedestrian areas, offers and events to reflect the needs program over the next five years.
In saying that, we appreciate that five Our focus has been on balancing
showcase the best of our state to local more places to sit and eat, new toilets of loyal customers and the increasing
It provides details on proposed years is a long time and circumstances short term disruption with providing
and international visitors. and other amenities. number of local, city residents.
timeframes and, importantly how can and will change which may a safe construction environment when
Its rich heritage will be celebrated With surrounding streets revitalised Our renewal program will make sure the market will continue to operate influence the way the market renewal delivering all projects in the Master Plan.
and preserved. The market will offer a and improved and new customer car Queen Victoria Market stays part of our throughout renewal. The document program is implemented.
range of new public spaces, perfect for parking, the market will be strongly city forever. details where new market sites will be
In parallel with this Implementation
meeting up with friends and family, or connected to the city. Getting to and created to ensure relocated traders can
Framework, a retail strategy will be
finding a place to sit, relax and take in around the market, whether it’s by foot, continue to trade and customers have
developed by Queen Victoria Market
the theatre of the market. bicycle, car, tram or train, will be even exciting and vibrant places to shop
management. This will seek to ensure
easier and the Metro Tunnel will offer and visit.
The current customer car park will the future retail market offer keeps our
a handy new public transport option
be transformed into ‘Market Square’ loyal customers coming back as well
when complete.
– a new 1.5 hectare backyard for the as attracting new customers to QVM
growing community of inner-Melbourne during and after the renewal.
residents to enjoy. Likewise, the
new Market Cross, with its variety of
pedestrian-friendly streets and plazas,
will also create new opportunities for
market festivals and performances.
4 melbourne.vic.gov.au/queenvictoriamarket Queen Victoria Market Precinct Renewal Implementation Framework 5
Reimagining the
Starting with Open for New market Queen Victoria Market Precinct
the basics business sites Community and trader engagement
Before major construction works The market will be open for business Stringbean Alley and Queen Street While the projects in this We want to work with traders, New public spaces:
begin in 2017, we will start by getting throughout the entire renewal program. will be home to two new market sites, Implementation Framework have been customers and the broader community
How can we best transform the current
the basics right. This includes offering exciting and vibrant locations confirmed following extensive trader to reimagine important areas within the
This is a five year plan but many of the customer car park into the new Market
refreshing the toilets behind the Dairy for traders and customers. and community consultation, there will market precinct including:
projects will be completed within one Square and create the new Market
Produce Hall, screening of waste areas, The new market sites will give Queen be more opportunities to help shape
to two years of starting. Renewal works New market sites Cross? What type of new public spaces
improving lighting, a new pedestrian Victoria Market management an some exciting aspects of the market
have been staged to minimise business do our customers and nearby residents
crossing connecting the upper and renewal program. What will trading look like in the new
impacts where possible. opportunity to test new ideas and ways want in the market precinct and how
lower markets, weather protection markets, how can we make life easier
of trade, including opening hours, visual We will continue to communicate and would they like to use them?
between sheds E and F and more Despite this, we recognise that delivery for traders while giving customers the
merchandising and storage with a stronger involve traders in the market renewal
areas for outdoor eating. These of the renewal program will inevitably market experience they want? Heritage:
focus on the customer experience. program in coming years to achieve the
critical infrastructure and amenity cause some disruption, and we will
best outcomes for the market precinct How can we celebrate and appropriately
work with traders to ensure they not These new areas will be separated from
improvements will benefit those most acknowledge the market’s long history?
construction works and will give traders while considering their needs and views.
important to the market - our customers only continue to meet the needs of
How can we recognise its connection to
their customers, but provide them with access to better facilities such as weather
and traders. Aboriginal communities and as the site
exciting new experiences along the way. protection, refrigeration and storage, so
of the former Old Melbourne Cemetery?
they won’t need to set up and pack down
each day. It will also help ensure deliveries
are safely and efficiently managed, with
minimal disruption from construction
vehicles while providing a centralised
shopping destination for customers.
We’ll also take the opportunity to explore
and test options around sustainability and
smart technology.
In addition to the ongoing availability
of fresh fruit and vegetables in sheds H
and I during and after renewal, the new
market sites will help inform our long-
term plan to create a permanent Fresh
Food Market under the upper market
heritage sheds once restored.
New digital directional signage and
We will work with traders and the
information boards throughout the market
broader community to transform the
precinct will direct customers to Queen
current customer car park into new
Street and Stringbean Alley. We will
public open space, to be known as
work with traders to plan and manage
Market Square.
these exciting new market sites, and
expect them to be up and running before
6 melbourne.vic.gov.au/queenvictoriamarket Christmas 2017. Queen Victoria Market Precinct Renewal Implementation Framework 7
Renewal Program What will be happening
works in 2016 to 2017
2016 to 2017
behind the scenes?
1 Design and develop two new market sites Progress detailed design of market
near Stringbean Alley and Queen Street infrastructure projects
Bring fruit and vegetable traders together Conduct a full assessment of vehicle access
for efficiency and to make way for renewal works options for the below-ground market operational
area in sheds A–D and present to Melbourne City
Relocate general merchandise, Council for consideration
Victoria Street terraces and other vendors
Prepare updated conservation management plans
2 Precinct-wide amenity improvements for key heritage buildings and sheds
3 Construction of new Q4 customer car park, Develop an integrated public realm
retail and community facilities and transport plan
4 Weather protection between sheds E and F Finalise Cultural Heritage Management Plan
for former Old Melbourne Cemetery site
Work with traders and the broader community
to re-imagine the market’s new public spaces
Amenity Improvements Co-host international World Union of Wholesale
Markets Congress in collaboration with the
Melbourne Wholesale Market in September 2017
exciting NEW market sites
TO ENSURE BUSINESS AS USUAL Explore a precinct wide approach to smart
city technology and other innovations
BELOW-GROUND
VICTORIA STREET
car park
QUEEN STREET
2
STREET
What will be happening
in the market precinct?
EL
PEEL
IZ
4 ET
AB
RE
ST
ET
RY
H
ER
TH
ST
RE
During this time, we’ll be planning Trader relocation New customer car park 3
ET
and preparing for construction The sale of fresh fruit and vegetables In 2017, construction will begin on the
works to improve amenities for will be part of the market offer in new customer car park, community 1 RE
ET
traders and customers. We’ll sheds H and I after renewal. During facilities and complementary retail and ST
IN
start with the basics, including construction, traders will be offered hospitality in Quarter Four. Located in N
KL
RA
lighting, refreshed toilets, weather the opportunity to move into the new the former Munro site, this will be the F
protection, improved pedestrian temporary fresh food market in sheds L first major construction in the market
safety, access for people of all and M. These relocations will also enable precinct. We will be working closely
Queen Victoria Market management to with the developer to ensure these
abilities and more outdoor seating.
explore and trial some new food offers works have as minimal impact
Safety and ensuring the market to inform the renewal program. on market trading as possible.
continues to trade through the renewal
The new market site on Queen Street,
program are our top priorities, so National Heritage Listing
near the current customer car park, will
some traders will be relocated to the By mid-2017, we expect to hear if Queen
provide additional retail space during KEY MAP
new market sites when construction Victoria Market has been added to the
renewal works, accommodating general
work begins. These new market sites National Heritage List. Inclusion on this
merchandise and other traders who need Q2 Q1
will enable the market to remain open list would acknowledge the market as
MARKET CROSS
to relocate while works are under way.
for business and welcome customers being of outstanding significance at a
throughout the entire renewal program. Traders in the Victoria Street terraces
national level, which is a prerequisite for Q4
will also need to be moved before
nomination to the World Heritage List. Q3
construction begins on below-ground CITY
The rest of the market will be in GRID
facilities in 2018. We will work with traders
to provide opportunities to operate their preparation mode, with the next phase
businesses in the new market site in Queen of design and planning underway. Works in progress Weather protection
Street or other areas of the market.
8 melbourne.vic.gov.au/queenvictoriamarket Queen Victoria Market Precinct Renewal Implementation Framework 9
Renewal Program What will be happening
works in 2018
2018
behind the scenes?
1 New market sites trading Work with stakeholders on the integration
of cultural heritage and art interpretation
2 Construction of Q2 below-ground operational area
opportunities within the market
Removal and restoration of sheds A, B, C, D
Progress detailed design of Market Square and
3
What will be happening
Construction of new Q4 customer car park, Queen’s Corner building
retail and community facilities
in the market precinct?
Explore opportunities for possible
archaeological investigations
Plan for sheds E and F enhancements
In 2018, major works will get and not take place within three metres underground. Smart technology will Finalise design of the new Franklin Street
underway and our new market of the Aboriginal section of the former be used to improve market operations. and prepare for construction
sites will be up and running, Old Melbourne Cemetery. Dedicated spaces will be created to
support the efficient movement of goods Celebrate the 140 year anniversary of the
ensuring there are still many In constructing this below-ground
and produce in and out of the market, market with special events and programming
reasons for customers to visit space, loading docks, designated areas
as part of the City of Melbourne’s Last
throughout the renewal program. for delivery and trader vehicles will be
Kilometre Freight Plan.
created, in addition to below-ground
Early in the year we’ll start carefully
storage, cool rooms and operations areas While Peel Street is considered the most
dismantling and cataloguing heritage
and new facilities for traders, including viable entry and exit point for vehicles exciting NEW market sites BELOW-GROUND
sheds A, B, C and D.
toilets and showers. Below-ground accessing the below-ground market TO ENSURE BUSINESS AS USUAL car park
Once the sheds have been removed and customer car parking will also be explored. operational area, other options will be
transported off-site for storage, there extensively explored. These options will
We’ll also turn our attention to the
will be an opportunity to undertake seek to identify an access point that is
environmental sustainability of the
archaeological investigations in this safe and practical while minimising the
market precinct, with a focus on
area, once the location of a Volunteer impact on the heritage of this section of VICTORIA
maximising energy efficiency, reducing STREET
Rifle Corps Drill Hall and Temperance the market.
waste, and promoting climate resilience.
EL
Hall. Once these investigations are
IZ
This will be done by incorporating Regardless of this decision, we believe
QUEEN STREET
complete, construction of the below-
AB
renewable energy, state-of-the-art Peel Street can play an important role
ET
ground market operational area will begin.
recycling and waste management as the gateway corner for customers
H
ST
We will ensure that these works are facilities and water saving initiatives and visitors from the city’s north. 2
RE
respectful to this historic section of the in design, construction and operation. We will work with the market’s
STREET
ET
market. This includes a commitment We also want to encourage biodiversity management, traders and customers
that the development of the below- by introducing more trees and plants to find new ways to add vibrancy to
ground market operational area and
PEEL
across the market precinct. the Peel Street corner of the market
any related construction will be fully precinct by finding exciting new uses for RE
ET
Stormwater harvesting facilities ST
investigated prior to commencement the western ends of sheds A, B, C and D. RY
and storage tanks will be housed TH
ER
3
1 RE
ET
ST
IN
KL
N
F RA
Trader FACILITIES will MOVE below ground
KEY MAP
Q2 Q1
MARKET CROSS
Q4
Q3
CITY
GRID
Delivery Storage and cool ROOMS Forklifts
Works in progress Works below-ground
Illustrative purposes only
10 melbourne.vic.gov.au/queenvictoriamarket Queen Victoria Market Precinct Renewal Implementation Framework 11
Renewal Program What will be happening
works in 2019
2019
behind the scenes?
1 New market sites trading Work with fruit and vegetable and other
traders to move into sheds A–D
2 Construction of Q2 below-ground operational area
and Victoria Street terraces
3 Construction of new Q4 customer car park,
retail and community facilities Progress detailed designs for the
Q1 below-ground operational area
4 New Franklin Street construction
Plan for Elizabeth Street terraces
5 Enhancement works in sheds E and F
enhancement works
Consolidate southern site land titles
BELOW-GROUND New Franklin Street
OPERATIONAL AREA
VICTORIA STREET
EL
IZ
QUEEN STREET
AB
ET
H
ST
2
RE
STREET
ET
What will be happening
in the market precinct?
PEEL
5 RE
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In 2019, works will continue By the end of 2019, we expect to The reopening of Franklin Street will 1 3
on the market’s new customer have completed construction of the fulfil a key part of our agreement with
car park in Quarter Four below-ground operational area and the Victorian Government. With the
ET
the heritage sheds will be restored and new Quarter Four customer car park RE
and below-ground facilities ST
returned. As part of these works, sheds also opened by the end of 2019, the IN
in Quarter Two. We’ll then N
KL
E and F will be restored to enhance their Victorian Government can complete RA
start building the Franklin F
authentic character with improvements the transfer of land to the market’s
Street connection, removing such as weather protection and lighting. south and we will be able to start work
two roundabouts, improving converting the current customer car
Fruit and vegetable and organic
pedestrian access and linking park into Melbourne’s newest public
produce traders will move from the new
the market precinct with the open space, Market Square. 4
market sites into the restored upper NEW FRANKLIN STREET
city’s east and west. market sheds, creating a Fresh Food We will now be more than half way
Early in the year, tenants of the Franklin Market. General merchandise traders through our renewal program.
Street stores will need to be relocated will also return to the sheds to trade in
KEY MAP
to make way for construction of the new new fixed and flexible stalls.
Franklin Street, subject to the staging
of works. This will involve the relocation Q2 Q1
MARKET CROSS
of cleaning and storage facilities, fruit
and vegetable cool stores and box hire Q4
operators. Temporary facilities may Q3
be required as the new below-ground CITY
GRID
facilities are finalised.
Works in progress Works below-ground
12 melbourne.vic.gov.au/queenvictoriamarket Queen Victoria Market Precinct Renewal Implementation Framework 13
Renewal Program What will be happening
works in 2020
2020
behind the scenes?
1 New market sites trading Plan for Dairy Produce Hall, Meat and Fish Hall
and Deli Lane enhancements
2 Construction of Q1 below-ground operational area
3 Elizabeth Street terraces enhancements Progress designs for the Food Court area and
Victoria Street terraces enhancements
4 Construction of Market Square
and Queen’s Corner building Prepare to commence a public tender process
for the redevelopment of the southern site
5 Sheds J, K, L and M enhancements
6 Reconfigure southern site land parcels
BELOW-GROUND
OPERATIONAL AREA
Elizabeth Street
New Market Square terraces
VICTORIA STREET
EL
IZ
QUEEN STREET
AB
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3
H
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STREET
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What will be happening 2
in the market precinct?
PEEL
ET
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ST
RY
ER
TH
During this time, our attention This area will connect to the below- We’ll also make a start on the 5 1
will turn to works in Quarter ground facilities in Quarter Two and commercial process for the
One and to creating Market will also feature upgraded technology redevelopment of the southern site
ET
and mechanical systems. Solar panels of the market. RE
Square, a new public open ST
will be installed on the market’s roofs IN
space on the site of the former This project involves the development N
KL
supporting market operations and RA
customer car park in Quarter of the southern site including adaptation F
sustainability. 4
Three. Construction of the of the Franklin Street stores following
Queen’s Corner building The Elizabeth Street terraces will have the reconfiguration of land enabled
an enhanced hospitality offer and by the Victorian Government Agreement.
will also commence.
will receive some renovation works in This new mixed use development
In Quarter One, we’ll start construction keeping with the heritage of the market. will serve to integrate the market NEW FRANKLIN STREET
of the below-ground operational area to precinct with the central city and bring
Sheds J, K, L and M will be given a new
support the iconic Meat and Fish Hall, new vibrancy to this growing part
lease on life, with a new indoor-outdoor
Dairy Produce Hall and the market offer of Melbourne.
events space which combines flexible KEY MAP
in the lower market. Built under sheds
market trading opportunities with night
H and I, it will include storage, food
markets and other festival-style events. 6 Q1
preparation areas, cool rooms and waste Q2
MARKET CROSS
management, along with trader facilities
such as lockers, showers and toilets. Q4
To enable these works, remaining fruit Q3
and vegetable traders still operating in CITY
GRID
Sheds H and I, along with other traders
in these sheds, will need to relocate to
the upper market sheds. Works in progress Works below-ground Works complete
14 melbourne.vic.gov.au/queenvictoriamarket Queen Victoria Market Precinct Renewal Implementation Framework 15Renewal Program What will be happening
works in 2021
2021
behind the scenes?
1 Enhancement of Food Court and adjoining Victoria Transition to business as usual for market
Street terraces
Work with returning and new traders
2 Construction of Q1 below-ground operational area
to move back into sheds H and I
and transformation of sheds H and I
3 Enhancement of Dairy Produce Hall, Develop new programs and activities
Meat and Fish Hall and Deli Lane for Market Square
4 Construction of Market Square Develop partnerships to deliver a Victorian
and Queen’s Corner building visitor centre in the Queen’s Corner building
5 Market Cross Restore the old cemetery wall including the
addition of interpretive elements to enhance
6 Southern site development /
awareness of this important part of the market
Franklin Street stores adaptation
precinct’s history
7 Finalise streetscape improvements
BELOW-GROUND
New Market Square OPERATIONAL AREA
VICTORIA STREET
EL
1
IZ
AB
3
ET
H
ST
RE
STREET
ET
What will be happening
QUEEN STREET
2
in the market precinct?
PEEL
ET
RE
ST
RY
ER
TH
This will be a time of Currently a delivery zone, Deli Lane, The construction of our new Queen’s 7 5
transition as we near the end east of the Dairy Produce Hall, will be Corner building will bring an inspiring
of construction. It will also signal reimagined as a full-time community piece of architecture into the market
ET
meeting place and outdoor dining precinct. The new building and RE
a new business-as-usual for the ST
area. The Food Court area will also be rejuvenated sheds J, K, L and M are IN
renewed market precinct. N
KL
revitalised to better integrate with the expected to be ready for a full summer F RA
In 2021, following the development Meat and Fish Hall. season in 2021. 4
of the new below-ground facilities in
The iconic exterior of the Meat and Our new Market Cross area represents
Quarter One, sheds H and I will be
Fish Hall will receive some attention the final piece of the market precinct’s
revitalised to bring people together
when we restore the iconic façade and transformation, connecting the market’s
to enjoy and sample the market’s
artwork, install new lighting and create quarters and providing a pedestrian- NEW FRANKLIN STREET
renowned local food offer. Fruit,
more inviting entrances and improved friendly meeting place that can host
vegetable and organic traders will still
signage for customers. markets, festivals and busking, as well
be there but we’ll also add some new 6
as greener spaces for sitting, eating
food traders and places to sit and enjoy Market Square is expected to be KEY MAP
and relaxation. The Market Cross is
the market’s produce. With improved ready by mid to late 2021, providing
expected to be complete in time for
seating, shoppers will be encouraged 1.5 hectares of public open space Q2 Q1
Christmas in 2021.
MARKET CROSS
to stay and sample more of the market in the heart of the city’s north.
offer and hospitality.
Q4
Q3
CITY
GRID
Works in progress Works below-ground Works complete Streetscape improvements
16 melbourne.vic.gov.au/queenvictoriamarket Queen Victoria Market Precinct Renewal Implementation Framework 17PROJECT
KEY MAP
Q2 Q1
TIMELINE
MARKET CROSS
Q4
Q3
CITY
GRID
2015 2016 2017 2018 2019 2020 2021
Queen Victoria Market Precinct Renewal
Master Plan endorsed
Queen Victoria Market Precinct Renewal
Implementation Framework endorsed
Precinct wide amenity improvements
New market sites
Q1 Below-ground operational area
Elizabeth Street terraces enhancements
Sheds H and I adaptation
Dairy Produce Hall enhancements
Meat and Fish Hall enhancements
Victoria Street terraces enhancements
Food Court integration
Deli Lane dining area
Q2 Below-ground operational area
Removal and restoration of sheds A-D
Victoria Street terraces
enhancements
Restoration of sheds E and F
Fresh Food Market
Q3 Market Square
Queen’s Corner building
Restoration of sheds J, K, L, M
New Franklin Street
Southern site
Q4 New customer car park
Community facilities
Complementary retail and hospitality offer
Mixed-use development
including affordable housing
Market cross Market Cross
CITY GRID Streetscape improvements
18 melbourne.vic.gov.au/queenvictoriamarket Queen Victoria Market Precinct Renewal Implementation Framework 19Delivering the
renewal program
Victorian
Government
Agreement Project governance Program funding
To support the market renewal program,
the Victorian Government and the City
As owners of the Queen Victoria
Market, the City of Melbourne will
The City of Melbourne has made
a commitment to spend up to How to keep informed
of Melbourne have entered into a formal have oversight and responsibility $250 million to deliver the Queen
agreement to transfer some Crown land for the suite of projects to renew the Victoria Market Precinct Renewal
south of the Franklin Street stores to the market. Day-to-day operation of the (QVMPR) Program. The Queen Victoria
For traders, market stall holders and service providers who
City of Melbourne. market will continue to be managed Market (QVM) Program Reserve has want to know more, please contact QVM on 9320 5822
by Queen Victoria Market Pty Ltd. been established as a dedicated fund
Freehold land will be created as a
to provide a transparent vehicle for or via the email address below.
result of the land transfer, providing
administration of the QVMPR Program.
opportunities for mixed-use development
Funds to be used solely for the capital For general information on the renewal, or to sign up
Our program team
to add to the vibrancy and potential
redevelopment of renewal works are
of the area. Funds secured through
the development of this land will be
transferred into the QVM Program for our Queen Victoria Market Precinct Renewal newsletter,
Reserve annually, or periodically,
reinvested into the Queen Victoria Market.
as approved by Council. Quarterly
visit melbourne.vic.gov.au/queenvictoriamarket
We have put in place a program team
Key development timing obligations: reports are presented to Council on
that combines dedicated people from
• Construct new Franklin Street by 2019. City of Melbourne and Queen Victoria the performance of the fund and the Customers wanting more information on the renewal program
Market’s management that will work QVM Program Reserve is audited as
• Enhance and renovate northern upper
together for the duration of the renewal part of the City of Melbourne’s financial can visit the information hub located at 452 Queen Street, right in
market sheds to support trading
statements on an annual basis by the
and incorporate new market trading program to realise our vision. Guided the heart of the market precinct. Information sessions and drop-in
by our Program Director, the renewal Victorian Auditor General’s Office.
services and facilities by 2019.
team is overseen by our Program times for the hub are listed on the website.
• Replace current car spaces within the Control Group, who ultimately report
existing at grade car park elsewhere
within the market precinct by 2019.
to Council to safeguard the future of You can also follow the City of Melbourne on social media
Queen Victoria Market on behalf
or call 9658 9658 for more information.
Q4
• Convert the existing car park to a of the people of Melbourne.
high-quality public space by 2022.
• Upgrade streetscapes adjoining Any questions or feedback can be sent to
Queen Victoria Market (Elizabeth, Quarter Four’s new mixed-use
Peel, Queen, Therry and Victoria qvmrenewal@melbourne.vic.gov.au
development, on the former Munro
streets) and public transport site, will accommodate complementary
infrastructure by 2026. retail, hospitality, affordable housing,
private dwellings, childcare and a
• Construct a new Queen’s Corner
family and children’s centre. This new
building within a portion of the Queen
development will also provide formal
Street road reserve for a Victorian
recognition of the Munro family legacy,
visitor centre and new market
ensuring the important connection
management facilities by 2026.
of this family to the site it owned
• Reconfigure land parcels, including for more than 100 years is retained
the retained Franklin Street stores forever. Quarter Four will include new
and portions of the Franklin Street car parking for the market and a new
road reserve to create mixed-use pedestrian laneway or arcade linking
development sites by 2026. Franklin Street to Therry Street.
20 melbourne.vic.gov.au/queenvictoriamarket Queen Victoria Market Precinct Renewal Implementation Framework 21melbourne.vic.gov.au
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