PULLMAN Santa Rosa Modern Urban Apartments Santa Rosa, California - Phoenix Development Company

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PULLMAN Santa Rosa Modern Urban Apartments Santa Rosa, California - Phoenix Development Company
PULLMAN Santa Rosa
Modern Urban Apartments
Santa Rosa, California

                          Proprietary and protected information of Pullman Lofts First Phase, LLC
PULLMAN Santa Rosa Modern Urban Apartments Santa Rosa, California - Phoenix Development Company
TABLE OF CONTENTS

3    LOCATION

8    DEVELOPMENT OVERVIEW

15   MARKET INFORMATION

19   TEAM OVERVIEW

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PULLMAN Santa Rosa Modern Urban Apartments Santa Rosa, California - Phoenix Development Company
PULLMAN
LOCATION
OVERVIEW
PULLMAN Santa Rosa Modern Urban Apartments Santa Rosa, California - Phoenix Development Company
LOCATION                                                                       PULLMAN Santa Rosa

     701 Wilson Street, Santa Rosa, CA

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PULLMAN Santa Rosa Modern Urban Apartments Santa Rosa, California - Phoenix Development Company
LOCATION                                                   PULLMAN Santa Rosa

           Proprietary and protected information of Pullman Lofts First Phase, LLC
PULLMAN Santa Rosa Modern Urban Apartments Santa Rosa, California - Phoenix Development Company
LOCATION                                                   PULLMAN Santa Rosa

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PULLMAN Santa Rosa Modern Urban Apartments Santa Rosa, California - Phoenix Development Company
LOCATION                                                                                                          PULLMAN Santa Rosa

Pullman is located in the West End neighborhood and is only blocks from
downtown and Railroad Square which is Santa Rosa’s “Old Town”. Numerous
other shopping options are accessible within minutes along Highway 101.
Highlighted below are some of the more notable local amenities from the map:

1) DeTurk Round Barn Park, a short walk from Pullman, the West End Farmer’s
Market sets up here on Sundays, selling local produce, baked goods, cheeses,
and more.

 2) Light Rail Station is located only 3.5 blocks away. The new Sonoma-Marin
Area Rail Transit (SMART) Light Rail System is the Bay Area’s newest
passenger rail service providing a safe, reliable and congestion-free
transportation option for Marin and Sonoma counties. SMART’s system also
includes a bicycle and pedestrian pathway along the rail corridor.
 3) Historic Railroad Square a short walk south from Pullman, is a destination
for entertainment, dining and shopping. This charming, historic area hosts
numerous outdoor events throughout the year. One of the Wine County’s most
historic properties, the Hotel La Rose has anchored Santa Rosa’s Railroad Square
since 1907. Other hotels in Railroad Square include Hyatt Regency Sonoma Wine
Country, Courtyard by Marriott, and the AC Santa Rosa Downtown by Marriott.

4) Santa Rosa Plaza is the premiere shopping destination in Sonoma
County, offering unparalleled choice and shops found nowhere else in the
North Bay. Anchored by Macy's, Home Interiors Furniture and Forever 21,
Santa Rosa Plaza features over 120 stores including Apple, Lush Cosmetics,
Kay Jewelers, Michael Kors, Pacific Sunwear, Sunglass Hut & Victoria's Secret.

5) Prince Memorial Greenway along Santa Rosa Creek. This biking and walking
trail extends for 0.6 miles with the south side culminating at Olive Park and
connecting to the Santa Rosa Creek Trail, which runs another 2+ miles to Laguna
Santa Rosa.

 6) Coddingtown Mall is an indoor mall that features over 40 specialty shops and
is anchored by Macy's, JCPenney, Whole Foods, Target and Nordstrom Rack. In
addition, visitors can grab a bite to eat at BJ's Restaurant and Brewhouse,
Chipotle, or Sea Noodle Bar.

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PULLMAN Santa Rosa Modern Urban Apartments Santa Rosa, California - Phoenix Development Company
PULLMAN
DEVELOPMENT
OVERVIEW
PULLMAN Santa Rosa Modern Urban Apartments Santa Rosa, California - Phoenix Development Company
DEV ELOPMENT OV ERVIEW                                                                                            PULLMAN Santa Rosa

 Project Highlights

The Pullman site is situated on a 1.83-acre parcel and is a two-phase development. The first phase broke ground in spring of
2021 and will provide 74 modern urban apartments with high end finishes. The second phase will include 32 additional units
and is anticipated to be fully entitled fall of 2021.

Desirable Location. Pullman is located in the West End neighborhood and is only blocks from
downtown and Railroad Square which is Santa Rosa’s “Old Town.” With a central location and
community-rich atmosphere, the subject is within blocks of dozens of restaurants & shops, the farmer’s
market, SMART light rail, parks, and entertainment.
High-End Residence Features. The units feature 9’ ceilings, tankless water heaters, and in-unit washer
& dryers. Tenants will also enjoy high-speed internet (up to one gigabit), telephone, and TV
connection. All units shall have energy-efficient forced-air heating and refrigerated air conditioning
systems. The kitchens shall feature designer cabinetry with Caesar Stone or granite countertops and
gourmet appliances with select units having even higher-level finishes. Bathrooms shall feature
oversized tile in running bond pattern with large custom mirrors and granite counters. All units have
private balconies or recessed private patios with high quality insulation and dual glazed windows that
provide energy savings and year-round comfort.
Modern Community Amenities. Community amenities include an approximate 500 square foot
state-of-the-art fitness center overlooking the pool area. The courtyard will provide an outdoor
children’s play area, Zen garden, BBQ, gas fire pit and clubhouse/community room. In addition,
tenants will have a dog wash station and dog relief area, ample bike storage and dedicated bicycle
repair station.
Supply Constrained & Solid Fundamentals. According to the City of Santa Rosa, there are
four multifamily projects approved for development in the greater Santa Rosa market
area. None of the 4 properties are expected to have an impact on the subject, due to their
age restrictions, smaller size, or distance from the subject.
Well Capitalized, Experienced Sponsors. Collectively, the Sponsors have 95 years experience in
all aspects of real estate, including development, investment, & management. They have
extensive experience with residential & multifamily projects, as well as redeveloping and
repositioning once neglected buildings in urban infill areas. The sponsors have secured
construction financing and the project is currently under construction.

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PULLMAN Santa Rosa Modern Urban Apartments Santa Rosa, California - Phoenix Development Company
DEV ELOPMENT OV ERVIEW                                                                                           PULLMAN Santa Rosa

Project Entitlement Status
Entitlement Status
The City of Santa Rosa approved the Pullman project entitlements on
September 07, 2017 via Resolution No., 17-964. The zoning is TB-R-SA(Transit
Village – Residential, Station Area) and under the General Plan as a Transit
Village Medium Density Project. The project received its City of Santa Rosa
permit ready status as of December 20, 2018 for 74-units in Building A and B.
Since then, the Developer has received an increase in the approved
dwelling unit count. The developer is finalizing an additional 32 units to be
added onto the entitlements for Building C. The development team
was able to break ground on Buildings A and B while permitting Building C.

Land Status
The site is now owned by the Developer and broke ground in March 2021.

Construction & Lease-up Timeline

       2016-2020                              2021-2022                             2022                               2023

    Entitlement                          Construction                           LEASE-UP                       Stabilization

The project went through a 36-     Project    has    a   14-month    The project pre-leasing will      Project   achieves     stabilized
month     entitlement    period    construction schedule for A&B     commence in the first quarter     occupancy around the Fourth
and is now permit ready. The       and 8 months of Building C,       of 2022 for Buildings A & B and   Quarter of operations in 2023.
land was acquired in late 2020.    with substantial completion for   for Building C in the third       The project will be held or sold
                                   Buildings A & B occurring in Q2   quarter of 2022.                  pending market conditions.
                                   2022, Building C in Q4 of 2022.

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ARCHITECTURE                                                                                                 PULLMAN Santa Rosa

  Unit Mix and Space Summary

   Phase 1 - Buildings A & B Mix
                                             Area SF     Area SF                 Rent         Rent          Rent         Rent         Rent
        Type               Type    # Units                             %
                                             Per Unit   Unit Total            $/mo/Unit     $/yr/Unit     $/mo/SF       $/yr/SF     $/yr Total
2 Bedroom / 2 Bathroom        A      10       1,110      11,100      16.0%      $2,803      $33,636        $2.53        $30.30      $336,360
2 Bedroom / 2 Bathroom        B       9       1,110       9,990      14.4%      $2,978      $35,736        $2.68        $32.19      $321,624
2 Bedroom / 2 Bathroom        C       9       1,110       9,990      14.4%      $3,054      $36,348        $2.75        $33.02      $329,832
2 Bedroom / 2 Bathroom        D       9       1,110       9,990      14.4%      $3,278      $39,336        $2.95        $35.44      $354,024
1 Bedroom / 1 Bathroom        A      10        760        7,600      11.0%      $2,429      $29,148        $3.20        $38.35      $291,480
1 Bedroom / 1 Bathroom        B       9        760        6,840       9.9%      $2,279      $27,348        $3.00        $35.98      $246,132
1 Bedroom / 1 Bathroom        C       9        760        6,840       9.9%      $2,529      $30,348        $3.33        $39.93      $273,132
1 Bedroom / 1 Bathroom        D       9        760        6,840       9.9%      $2,574      $30,888        $3.39        $40.64      $277,992
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   Phase 2 - Building C Mix
                                             Area SF     Area SF                Rent          Rent          Rent         Rent         Rent
        Type               Type    # Units                             %
                                             Per Unit   Unit Total            $/mo/Unit     $/yr/Unit     $/mo/SF       $/yr/SF     $/yr Total

1 Bedroom / 1 Bathroom        A      6         557        3,342      22.57%    $1,950       $23,400         $3.50       $42.01          $140,400
1 Bedroom / 1 Bathroom        B      6         557        3,342      22.57%    $1,950       $23,400         $3.50       $42.01          $140,400
0 Bedroom / 1 Bathroom        A      10        406        4,060      27.43%    $1,600       $19,200         $3.94       $47.29          $192,000
0 Bedroom / 1 Bathroom        B      10        406        4,060      27.43%    $1,600       $19,200         $3.94       $47.29          $192,000
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PULLMAN Santa Rosa

Floor Layouts

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PULLMAN Santa Rosa

Elevations

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PULLMAN Santa Rosa

Elevations

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PULLMAN Santa Rosa

PULLMAN
MARKET
INFORMATION

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MARKET INFORMATION                                                   PULLMAN Santa Rosa

Traffic Count

                                                           Information taken from March 2019 Co-Star Reporting

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MARKET INFORMATION                                                   PULLMAN Santa Rosa

SMART – Light Rail

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MARKET INFORMATION                                                       PULLMAN Santa Rosa

Demographics

                                                         Information captured online at www.datausa.io/profile/geo/santa-rosa-ca

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PULLMAN Santa Rosa

PULLMAN
TEAM
OVERVIEW

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DEV ELOPMENT TEAM                                                                                       PULLMAN Santa Rosa

General Partner – Phoenix Development Company

About the Company                                             Loren Brueggemann
                                                              Principal

Formed in 1997, Phoenix Development has facilitated the                                For over forty years, Loren E. Brueggemann
adaptive reuse of blighted urban real estate throughout                                has been developing multi-family housing,
the country. Collectively, we have over 50 years of                                    institutional housing and commercial real
experience in the creative and resourceful development                                 estate on a national basis. During his
of housing, commercial and mixed-use properties. Loren                                 career, Loren has been responsible for over
Brueggemann, our principal, has been instrumental in the                               $600,000,000 in urban improvements.
development of over 2,000 units, of which, 900 were
affordable rental units and income-restricted for-sale
                                                                                   For the last 20 years, Loren has dedicated
units. Those served were at all levels of income, ranging
                                                                                   himself to multifamily housing, emphasizing
from below 30% to 80% of the median income.
                                                                                   the use of both affordable and market
Many of our projects have included such mixed-uses as          rate housing as a tool for reinvigorating neighborhoods. An
adult education, women and family shelters and                 innovator in the use of multi-source financing mechanisms, his
community centers. We specialize in the use of: Tax            approach layers resources to help achieve the redevelopment
Exempt Bonds, Section 42 Tax Credits (4% and 9%), HOME         goals of the community. His work has often resulted in award-
Funds, Affordable Housing Trust Funds, NSP HUD Credit          winning affordable housing projects.
Enhancing      and      Financing      (including   236
Decoupling), 221 D4 and 223 F Direct Bond Purchase             Loren has worked with: Tax Increment Financing, Tax Exempt
Placements, and Tax Increment Financing.                       Bonds, HUD 221 D4, 223F and 236 decoupling loan programs,
                                                               CRA Driven Mortgage Debt, 236 Decoupling with IRP strip out,
Phoenix is also involved with the Dutton Flats                 Agency Loans and Grants, HOME Funds, Recycled CDBG funds,
affordable development in Santa Rosa, CA and the               Freddie Mac, Collateralized Debt Obligations, Neighborhood
rollout of BB Housing; which acquires existing dilapidated     Stabilization Program, Pension Funds, Bank Debt, Securitized
apartment buildings and renovates for affordable               Debt, Interest Rate Derivatives and SWAPS, 4% and 9% LIHTC,
housing.                                                       Cleanup grants, Sandwich Leases to incorporate any and all of
                                                               the aforementioned resources.

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DEV ELOPMENT TEAM                                                                            PULLMAN Santa Rosa

Developer – partial experience list

               Rice Street Flats                                             Greenway Heights
               Saint Paul, Minnesota                                         Minneapolis, Minnesota
               41 affordable units                                           42 affordable units
               Pre-leasing Spring 2021                                       Completed and fully occupied

               Dutton Flats                                                  Track 29
               Santa Rosa, California                                        Minneapolis, Minnesota
               41 affordable units                                           198 market rate units
               Pre-leasing Summer 2021                                       Completed and fully occupied

               Atwell Grove                         LeSuer Meadows                    Central Avenue Lofts
                                                    Minneapolis, Minnesota            Minneapolis, Minnesota
               Waite Park, Minnesota
                                                    40 affordable units               64 mixed income units
               138 affordable units
               Value Add, in renovation
                                                    Guardian Angels Block             Phalen Senior Lofts
                                                    Minneapolis, Minnesota            Minneapolis, Minnesota
               Ortiz Plaza                          32 affordable units               73 affordable units
               Santa Rosa, California
               30 affordable units                  Bottineau Commons                 Boulevard Apartments
                                                    Minneapolis, Minnesota            Minneapolis, Minnesota
               Completed and fully occupied
                                                    119 mixed income units            235 affordable units

               SloHi Flats                          Bottineau Lofts                   Highland Apartments
               Sloan Lake, Colorado                 Minneapolis, Minnesota            Minneapolis, Minnesota
               44 affordable units                  34 affordable units               150 Section-8 Units
               Completed and fully occupied
                                                    River Run Apartments              East Phillips Commons
                                                    Minneapolis, Minnesota            Minneapolis, Minnesota
                                                    74 mixed income units             30 affordable units

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CONFIDENTIALITY AGREEMENT & DISCLAIMER                                                                                           PULLMAN Santa Rosa

This Overview Presentation (the “Presentation”) is submitted on a confidential basis for use solely by prospective capital providers in connection with their
evaluation of a possible capital contribution (the “Transaction”) to an entity sponsored by Phoenix Development (the “Company”). By accepting this
Presentation, the recipient agrees that this Presentation and the information set forth herein will be kept strictly confidential, that it will not be distributed,
reproduced or used for any other purpose without the express written consent of the Company and that, upon request, the recipient will promptly return all
material received from the Company (including this Presentation) without retaining any copies thereof. If the recipient does not agree with the foregoing,
please immediately return this Presentation to the Company.

Important Notice
The information, statements and opinions contained in this document do not constitute a public offer under any applicable legislation or an offer to sell or
solicitation of any offer to buy any securities or financial instruments or any advice or recommendation with respect to such securities or other financial
instruments.

Forward Looking Statements
This document contains certain forward-looking statements within the meaning of Section 21E of the US Securities Exchange Act of 1934, as amended, and
Section 27A of the US Securities Act of 1933, as amended, with respect to certain Company plans and its current Development goals and expectations
relating to its future financial condition and performance. The Company cautions readers that no forward-looking statement is a guarantee of future
performance and that actual results could differ materially from those contained in the forward-looking statements. These forward-looking statements can
be identified by the fact that they do not relate only to historical or current facts. Forward-looking statements sometimes use words such as “may”, “will”,
“seek”, “continue”, “aim”, “anticipate”, “target”, “projected”, “expect”, “estimate”, “intend”, “plan”, “goal”, “believe”, “achieve” or other words of similar
meaning. Examples of forward-looking statements include, among others, statements regarding the Company’s current Development future financial
position, business strategy, capital ratios, leverage, payment of dividends, projected levels of growth, projected costs, commitments in connection with the
financings, estimates of capital expenditures and plans and objectives for future operations and other statements that are not historical fact.

By their nature, forward-looking statements involve risk and uncertainty because they relate to future events and circumstances, including, but not limited to
US and Global macroeconomic and business conditions, the effects of continued volatility in credit markets, market related risks such as changes in interest
rates and foreign exchange rates, effects of changes in valuation of credit market exposures, changes in valuation of issued notes, the policies and actions
of governmental and regulatory authorities, changes in legislation, capital rules applicable to past, current and future periods, evolving practices with regard
to the interpretation and application of standards, the outcome of current and future legal proceedings, the success of a future acquisition, disposals and
other strategic transactions and the impact of competition, a number of such factors being beyond the Company’s control. As a result, the Company’s
actual future results may differ materially from the plans, goals, and expectations set forth in the Company’s forward-looking statements.

Any forward-looking statements made herein speak only as of the date they are made. Except as required by the applicable law, Company expressly
disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any
change in Company’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. The
reader should, however, consult their own legal, accounting, or financial representative in making their own decision regarding the offering.

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