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                                    ISSUE 11, WINTER 2014

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        editorial policy
              Public Diplomacy Magazine seeks contributions for each themed issue based
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        about public diplomacy magazine
             Public Diplomacy Magazine is a publication of the Association of Public
          Diplomacy Scholars (APDS) at the University of Southern California, with
          support from the USC Center on Public Diplomacy at the Annenberg School, USC
          Dana and Dornsife College of Letters, Arts and Sciences School of International
          Relations, the Annenberg School for Communication and Journalism and USC
          Annenberg Press.
             Its unique mission is to provide a common forum for the views of both scholars
          and practitioners from around the globe, in order to explore key concepts in the
          study and practice of public diplomacy. Public Diplomacy Magazine is published
          bi-annually, in print and on the web at www.publicdiplomacymagazine.org.

        ABOUT apds
              The USC Association of Public Diplomacy Scholars (APDS) is the nation's
          first student-run organization in the field of public diplomacy. As an organization,
          APDS seeks to promote the field of public diplomacy as a practice and study,
          provide a forum for dialogue and interaction among practitioners of public
          diplomacy and related fields in pursuit of professional development, and cultivate
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          www.pdscholars.org.

                                                                            Winter 2014 | PD Magazine   3
ABOUT

                                   EDItorial board
                                               Editor-in-chief
                                                 Shannon Haugh

                                               Senior Editors
                                         Lauren Madow, Managing Editor
                                             Colin Hale, Layout Editor
                                             Siyu Li, Marketing Editor
                                         Syuzanna Petrosyan, Digital Editor
                                         Emily Schatzle, Submissions Editor

                                               Staff Editors
                     Soraya Ahyaudin, Jocelyn Coffin, Caitlin Dobson, Andres Guarnizo-Ospina
                                 Bryony Inge, Maria Portela, Amanda Rodriguez

                                                  Production
                                                    Nick Salata
                                                   Chromatic Inc.

                                            Faculty Advisory Board
                        Nicholas J. Cull, Director, Master of Public Diplomacy Program, USC
                               Jian ( Jay) Wang, Director, USC Center on Public Diplomacy
               Philip Seib, Professor of Journalism, Public Diplomacy, and International Relations, USC

                                         Ex-Officio Members
                        Robert English, Director, School of International Relations, USC
                   Sherine Badawi Walton, Deputy Director, USC Center on Public Diplomacy
        Naomi Leight-Give'on, Assistant Director, Research & Publications, USC Center on Public Diplomacy

                                      International Advisory Board
Sean Aday, Director, Institute for Public Diplomacy and Global Communication. Associate Professor of Media and Public
                             Affairs and International Affairs, George Washington University
                    Simon Anholt, Editor Emeritus, Journal of Place Branding and Public Diplomacy
      Geoffrey Cowan, University Professor and Annenberg Family Chair in Communication Leadership, USC
                                   Harris Diamond, CEO, Weber Shandwick Worldwide
                  Pamela Falk, Foreign Affairs Analyst and Resident UN Correspondent, CBS News
       Kathy Fitzpatrick, Professor and Director of Graduate Studies in Public Relations, Quinnipiac University
                     Eytan Gilboa, Professor of International Communication, Bar-Ilan University
                Howard Gillman, Provost and Executive Vice Chancellor, University of California, Irvine
 Guy Golan, Associate Professor of Public Relations/Public Diplomacy, S.I. Newhouse School of Public Communications,
                                                    Syracuse University
     Cari Guittard, Principal, Global Engagement Partners. Adjunct Faculty, Hult IBS and USC Annenberg School for
                                               Communication and Journalism
                      Markos Kounalakis, President and Publisher Emeritus, Washington Monthly
                                       William A. Rugh, US Foreign Service (Ret.)
                   Crocker Snow, Edward R. Murrow Center for Public Diplomacy, Tufts University
  Nancy Snow, Professor of Communications, California State University, Fullerton; Adjunct Professor, IDC-Herzliya
 Lauder School of Government, Diplomacy & Strategy; Adjunct Professor, USC Annenberg School for Communication and
                                                        Journalism
                             Abiodun Williams, President, Hague Institute for Global Justice
Ernest J. Wilson III, Dean and Walter Annenberg Chair in Communication, USC Annenberg School for Communication and
                                                        Journalism

                                                                                    Winter 2014 | PD Magazine           5
ABOUT

                                       About The Cover
                                                  by Reagan Cook

The cover design ties together a collection of social and cultural symbols of international cuisine. Distinct regional
dishes are deconstructed into an arrangement of popular ingredients, handpicked from a global marketplace. This
collection of foodstuffs, displayed as elements of a potential meal, invites the viewer to engage with the unfinished
inventory, and to invent a recipe that fits their own individual creativity and taste.

                                 Actors and Actions in a
                                      Globalized World
                                                                  VOLUME 4, FALL 2013

                                                            EXCHANGE
           Available now at
           Exchangediplomacy.com
           A Syracuse University Publication                The Journal of Public Diplomacy
ABOUT

    Letter from the Editor
                                 Issue 11, Winter 2014

   Food brings people together. Throughout time, national cuisines have spread organically through
   migration, trade routes, and globalization. Others have been deliberately packaged and delivered to
   foreign audiences—both by state and non-state actors—as a means of expressing a country’s culture
   and values. This form of cultural diplomacy, whether deliberate or unintentional, has been coined
   “gastrodiplomacy.”

   Gastrodiplomacy is the practice of sharing a country’s cultural heritage through food. Countries such
   as South Korea, Peru, Thailand, and Malaysia have recognized the seductive qualities food can have,
   and are leveraging this unique medium of cultural diplomacy to increase trade, economic investment,
   and tourism, as well as to enhance soft power. Gastrodiplomacy offers foreign publics the opportunity
   to engage with other cultures through food, often from a distance. This form of edible nation branding
   is a growing trend in public diplomacy.

   The Winter 2014 issue of Public Diplomacy Magazine contributes to the burgeoning scholarship on
   gastrodiplomacy and its role in public diplomacy. Our feature and perspective pieces create a theoreti-
   cal and practical framework for discussing gastrodiplomacy in multiple contexts. From the heated
   debate over the ownership of dolma, to how food television travelogues play a role in national image,
   to a prescriptive piece suggesting how to better measure and evaluate gastrodiplomacy programs. Our
   case studies examine the gastrodiplomacy of Japan and Greece, while our interviews cover an Asian
   night market in Los Angeles and elegant Indian food in Texas. In addition, Public Diplomacy Maga-
   zine speaks with a U.S. Foreign Service Officer who specializes in gastrodiplomacy. We close this issue
   with a book review on cultural icon and chef Eddie Huang’s new biography, Fresh Off The Boat, and
   an endnote to introduce our next issue: “The Power of Non-State Actors.”

   We would like to express our gratitude to the USC Center on Public Diplomacy, the Annenberg
   Press, the USC Dornsife School of International Relations, and the USC Master of Public Diplo-
   macy Program. Their continued support has helped make Public Diplomacy Magazine a leader in the
   field of public diplomacy.

   Last, but certainly not least, we would like to thank all our contributors for adding to the dialogue on
   the emerging and expanding field of gastrodiplomacy.

   We hope you enjoy this issue as much as we enjoyed putting it together. We encourage you to visit our
   website (www.publicdiplomacymagazine.com) to view our online-only articles on gastrodiplomacy,
   past issues, and to participate in the ongoing conversation on public diplomacy trends.

   Shannon Haugh
   Editor-in-Chief

                                                                                  Winter 2014 | PD Magazine   9
contents

      FEATURES
              the state of gastrodiplomacy
       11     paul rockower

              from gastronationalism to gastrodiplomacy: reversing the
       16     securitization of the dolma in the south caucasus
              yelena osIpOva

              CONFLICT CUISINE: TEACHING WAR THROUGH WASHINGTON'S ETHNIC
       21     RESTAURANT SCENE
              JOHANNA MENDELSON FORMAN

              HEARTS, MINDS, AND STOMACHS: GASTRODIPLOMACY AND THE
       27     POTENTIAL OF NATIONAL CUISINE IN CHANGING PUBLIC PERCEPTIONS
              OF NATIONAL IMAGE
              BRADEN RUDDY

         rs pec t ives
      pe
              cooking up a conversation:
       34     Gastrodiplomacy in contemporary public art
              carly schmitt

              WAR AND PEAS:
       38     CULINARY CONFLICT RESOLUTION AS CITIZEN DIPLOMACY
              SAM CHAPPLE-SOKOL

              jamie oliver and the gastrodiplomacy of simulacra
       44     francesco buscemi

Winter 2014 | PD Magazine   10
in t e rvi e ws
     on INDIAN FOOD IN THE DIASPORA
50   an interview with INDIAN RESTAURATEUR
     ANITA JAISINGHANI

     on the 626 taiwanese night market
52   an interview with founder jonny hwang

     on gastrodiplomacy campaigns
54   an interview with u.s. foreign service officer mary jo pham

    E ST UDI ES
CAS
     most f(L)Avored nation Status: the gastrodiplomacy of
57   japan's global promotion of cuisine
     theodore c. bestor

     gastrodiplomacy: the case of the embassy of greece
61   zoe kosmidou

   ok r e vi e w
bo
     eddie huang's fresh off the boat: a memoir
65   jocelyn coffin

endnote
     our summer 2014 issue:
67   the power of non-state actors
     AN INTERVIEW WITH caroline bennett
     communications director, amazon watch

                                                  Winter 2014 | PD Magazine   11
FEAT UR ES
                                              lomacy
              st a t e  o f  gastrodip
         the
                          wer
         paul rocko                                                    lomacy: re
                                                                                     versing
                                                         a s t r od ip                    s
                         r o n  a t io n  alism to g              t h e s o u t h caucasu
         from gast               t io n of the do
                                                        lma in
                   u r  it iz a
         the sec
                          Ova
         yelena osIp                                                     H
                                          AC H IN G  W  AR THROUG
                          UISINE: TE              AURANT SCE
                                                                    NE
         CONFLICT C                  H N IC R ES T
                          N'S ET
         WASHINGTO                          ORMAN
           OHA  N N A  M  ENDELSON F
         J
                                                                                         INE
                       IN D  S , A  N D STOMACHS:               IAL O  F N AT IONAL CUIS
         HEARTS, M                                     OTENT
                   D IP  LO  M  A C  Y AND THE P           S O  F NATIONAL
                                                                                IMAGE
         GASTRO                             RC  E P T IO N
                          G PUBLIC PE
         IN CHANGIN
                           DY
         BRADEN RUD

Winter 2014 | PD Magazine   12
features

The state of gastrodiplomacy
By paul rockower

    It is fitting that a magazine devoted to studying in-         routes and awarding economic and political power
novations and trends in the field of public diplomacy has         to those who handled cardamom, sugar, and coffee.
turned its focus on an increasingly popular forms of cul-         Trade corridors such as the incense and spice route
tural diplomacy: gastrodiplomacy.                                 through India into the Levant and the triangular
    Public Diplomacy Magazine’s Summer 2009 issue on              trade route spanning from Africa to the Caribbean
middle powers explored the behavior of middle powers              and Europe laid the foundations for commerce and
and the contours of “middlepowermanship.” Articles in             trade between modern nation-states. Indeed, these
this issue outlined how emerging countries are using pub-         pathways encouraged discovery—weaving the cul-
lic diplomacy more prominently to break out of a crowded          tural fabric of contemporary societies, tempering
field of competing nations. Meanwhile, the issue on cul-          countless palates, and ultimately making way for
tural diplomacy looked at the various means that countries        the globalization of taste and food culture.2
used to communicate their idiosyncratic cultures, ranging
from Japan’s use of Anime cartoons to conduct cultural di-         There are few aspects as deeply or uniquely tied to cul-
plomacy, to how Nigeria made their culture a continental       ture, history, or geography as cuisine. Food is a tangible tie
phenomenon, through the Nigerian film industry, Nol-           to our respective histories, and serves as a medium to share
lywood. Both editions led the way towards a better un-         our unique cultures.
derstanding of the field of public diplomacy, and helped           The most effective cultural diplomacy takes national
create the space in which gastrodiplomacy is beginning to      traits and cultures, distills them to their most tangible
be understood.                                                 forms, and communicates them to audiences abroad. Like
                                                               the successful use of music as cultural diplomacy, gastro-
THE GENESIS OF GASTRODIPLOMACY                                 diplomacy also seeks to create a tangible, emotional and
    Gastrodiplomacy represents one of the more exciting        trans-rational connection.3 Both music and food work
trends in public diplomacy outreach. The subject of culi-      to create an emotional and transcendent connection that
nary cultural diplomacy—how to use food to communi-            can be felt even across language barriers. Gastrodiplomacy
cate culture in a public diplomacy context—began with          seeks to create a more oblique emotional connection via
the application of academic theories of public diplomacy       cultural diplomacy by using food as a medium for cultural
to case studies in the practice of the cultural diplomacy      engagement. On this emotional connection, Rachel Wil-
craft.                                                         son comments:
    Gastrodiplomacy was borne out of pinpointing case
studies in the field and connecting these cases to a broad-       Because we experience food through our senses
er picture. An obscure word in an obscure article about           (touch and sight, but especially taste and smell),
Thailand’s outreach to use its restaurants as forward cul-        it possesses certain visceral, intimate, and emotion
tural outposts as a means to enhance its nation brand has         qualities, and as a result we remember the food we
become a field of study within the expanding public di-           eat and the sensations we felt while eating it. The
plomacy canon. The highlighting of disparate case stud-           senses create a strong link between place and mem-
ies such as South Korea, Taiwan, Malaysia, Peru, among            ory, and food serves as the material representation
others, led to patterns of practice; patterns led to broader      of the experience.4
pictures of trends that proved an innovative means of con-
ducting successful cultural diplomacy.1                           As such, gastrodiplomacy understands that you do not
    Scholars of gastrodiplomacy have remained cognizant        win hearts and minds through rational information, but
of the manner in which food has shaped both world his-         rather through indirect emotional connections. Therefore,
tory and diplomatic interactions. Mary Jo Pham notes:          a connection with audiences is made in tangible sensory
                                                               interactions as a means of indirect public diplomacy via
   Throughout history, food has played a significant           cultural connections. These ultimately help to shape long-
   role in shaping the world, carving ancient trade            term cultural perceptions in a manner that can be both

                                                                                        Winter 2014 | PD Magazine               13
FEATURES

    more effective and more indirect than targeted strategic     of a country’s edible nation brand through the promotion
    communications.                                              of its culinary and cultural heritage. Gastrodiplomacy also
                                                                 differs from food diplomacy, which involves the use of food
    Theories of Gastrodiplomacy                                  aid and food relief in a crisis or catastrophe. While food
        In offering a theoretical construction for the field of  diplomacy can aid a nation’s public diplomacy image, it is
    gastrodiplomacy, it is necessary to define the framework.    not a holistic use of cuisine as an avenue to communicate
    This author highlights the characteristics of gastrodiplo-   culture through public diplomacy.7
    macy by comparing it to the practice of culinary diploma-
    cy.5 In drawing distinctions to the field, the author notes Gastrodiplomacy 2.0: Poly- and Para-
    the equivalence of diplomacy to public diplomacy, thusly          Thus far, most gastrodiplomacy case studies come from
    culinary diplomacy is to gastrodiplomacy.6 While diplo- states defined as “middle powers.” Middle powers are that
    macy involves high-level communications from govern- fair class of states that neither reign on high as super-
    ment to government, public diplomacy is the act of com- powers nor reside at the shallow end of the international
    munication between governments and non-state actors power dynamic, but exist somewhere in the vast muddled
    to foreign publics. Similarly, this author defines culinary middle of the global community.8
    diplomacy as the use of food for diplomatic pursuits, in-         Public Diplomacy Magazine’s issue on middle powers
    cluding the proper use of cuisine amidst the overall formal explored the hallmarks and techniques of middle powers
    diplomatic procedures. Thus, culinary diplomacy is the use and how they navigate the fight through the congested
    of cuisine as a medium to enhance formal diplomacy in swathe of states in the middle of the pack in the global
    official diplomatic functions such as visits by heads-of- system. In writing about the challenges facing middle
    state, ambassadors, and other dignitaries. Culinary diplo- powers, Eytan Gilboa notes:
    macy seeks to increase bilateral ties by strengthening re-
    lationships through the use of                                                             Peoples around the world
    food and dining experiences                                  C  Y    S E E K  S TO         don’t know much about
    as a means to engage visiting          A S T R O D IP LOMA                                 them, or worse, are holding
                                         G                                               N
    dignitaries.                                          T H E   E D IBLE NATIO               attitudes shaped by nega-
        In comparison, gastrodi-
                                         ENHANCE                           C  U LT  URAL       tive stereotyping, hence
                                                        THROU     G H
    plomacy is a public diplomacy        BRAND                                  L  IG H TS     the need to capture atten-
    attempt to communicate culi-             L O  M A C Y     THAT HIGH                        tion and educate publics
                                         D IP                                            D
    nary culture to foreign publics                   M  O T E S AW  ARENESS AN                around the world. Since
    in a fashion that is more dif-       AND PRO                           NA   T  ION  A L    the resources of middle
    fuse; it takes a wider focus to        N D  E RS TA N  DING OF                             powers are limited, they
                                         U                               WITH WIDE
    influence the broader public                          C U LT UR E                          have to distinguish them-
    audience rather than high-
                                         CULINARY                        P U B  L IC S.        selves in certain attractive
                                                            FORE   IG N
    level elites. Gastrodiplomacy        SWATHES OF                                            areas.9
    seeks to enhance the edible
    nation brand through cul-                                         States like Norway and Qatar focused on niche areas
    tural diplomacy that highlights and promotes awareness like conflict resolution.10 Other middle power states, like
    and understanding of national culinary culture with wide South Korea and Taiwan, have pushed to raise their na-
    swathes of foreign publics. Moreover, as public diplomacy tion brands through the arts, music, and cuisine that make
    in the age of globalization transcends state-to-public rela- their respective cultures unique. 11
    tions and increasingly includes people-to-people engage-          There are a number of difficulties that middle pow-
    ment, gastrodiplomacy also transcends the realm of state- ers share in regards to their visibility issues on the global
    to-public communication, and can also be found in forms stage. Middle powers face the fundamental challenge of
    of citizen diplomacy.                                         recognition in that global publics are either unaware of
        Gastrodiplomacy should not be confused with interna- them, lack nuance or broad understanding, or hold nega-
    tional public relations campaigns to promote various na- tive opinions—thus requiring the need to secure broader
    tional food products. Simply promoting a food product of global attention. As culinary cultural diplomacy scholars
    foreign origin does not mean that such promotions con- have learned through the emergence of the field, gastro-
    stitute gastrodiplomacy. Rather, gastrodiplomacy remains diplomacy helps under-recognized nation brands increase
    a more holistic approach to raise international awareness their cultural visibility through the projection of national

Winter 2014 | PD Magazine        14
or regional cuisine.                                                 bul) in 1554, many centuries before Starbucks ever roasted
    Yet it is not middle powers alone that are conducting            a bean, the Turkish coffee campaign to educate audiences
gastrodiplomacy now. In 2012, the U.S. Department of                 on the history and flavor of Turkish coffee is smart gastro-
State embarked on its own culinary cultural diplomacy                diplomacy.
campaign: the Diplomatic Culinary Partnership. The Dip-                  The Mobile Turkish Coffee Truck began its gastro-
lomatic Culinary Partnership includes equal parts culinary           diplomacy outreach in 2012 by handing out free cups of
diplomacy—through the creation of an American Chef                   Turkish coffee up and down the East Coast of the United
Corps to help engage with the State Department in formal             States, making stops in Washington, Baltimore, Philadel-
diplomatic functions—and gastrodiplomacy—through                     phia, New York, and Boston. The campaign handed out
sending out the American Chef Corps to embassies and                 cups of hot, sweet Turkish coffee with the grinds at the
consulates around the globe to conduct public diplomacy              bottom, while an education component of the campaign
programs using food to engage with foreign publics. Addi-            informed audiences about the historical connection of cof-
tionally, the program facilitates people-to-people cultural          fee to Turkish culture. The campaign also included fun cul-
exchanges through the International Visitors Leadership              tural diplomacy events, like fortune telling from the coffee
Program (IVLP) in chef exchanges in the United States.               grounds in the cups.14 The Mobile Turkish Coffee Truck
    If gastrodiplomacy conducted by middle powers was                is conducting a second round of outreach, this time in Eu-
about using culinary cultural diplomacy to enhance the na-           rope with stops in Holland, Belgium, and France.
tion brand, then gastrodiplomacy conducted by great pow-                 The Mobile Turkish Coffee Truck campaign in the U.S.
ers (the U.S., China), or culinary great powers like France,         was conducted initially as a private venture with sponsor-
becomes more focused on illustrating and deepening nu-               ship from Turkish-American businesses, the American-
ance in the edible nation brand.                                     Turkish Association, the Turkish coffee company Kuruka-
    Unlike many middle powers seeking to simply high-                heveci Mehmet Efendi and Turkish Airlines—as well as
light their edible nation brand as a means to increase their         some support from the Turkish Embassy to the U.S. and
visibility, the visibility of the U.S. is not in question. Rather,   Consulates. The program’s success led to its second itera-
the strategy of the U.S. gastrodiplomacy campaign is to              tion in Europe, launched in a more polylateral gastrodip-
create nuance and understanding so that the American                 lomatic fashion as a public/private initiative, including the
edible nation brand is seen as more than fast food dishes            support of the representative offices of Turkey’s Ministry
and giant consumer chains, and includes a deeper under-              of Culture and Tourism. Meanwhile, with the increased
standing of regional differences. Thus there is less a need          prevalence of “paradiplomacy,” the phenomenon of sub-
to highlight the cuisine as a whole, but rather a need to            state actors conducting their own international diplomatic
focus on the various regional and local dimensions that              engagements, the necessity for these sub-state actors to
offer uniqueness. To this end, distinctive cuisines like Ca-         also engage in public and cultural diplomacy has become
jun cuisine from New Orleans, or cuisine from the Pacific            more pronounced.15 Already some sub-state actors are
Northwest, become the object of America’s gastrodiplo-               conducting cultural diplomacy. In international forums
macy focus.                                                          like the Taipei Flora Expo in 2011, the State of Hawaii
    As gastrodiplomacy moves forward as a field, we can              conducted its own pavilion separate from that of the U.S.
expect two trends to become more prevalent: 1) gastro-               Pavilion as a means to showcase Hawaii’s unique flora and
diplomacy polylateralism and; 2) gastrodiplomacy paradi-             fauna. In addition, numerous sub-state regions conduct
plomacy. The term “polylateralism,” coined by diplomacy              their own gastrodiplomacy at various food fairs to exhibit
scholar Geoffrey Wiseman, refers to the interaction of               their unique culinary heritages.
states with non-state actors in the realm of diplomacy or                The positive side of paradiplomacy engaging in gastro-
public diplomacy. 12 Gastrodiplomacy is one area of public           diplomacy is that it makes cultural diplomacy significantly
and cultural diplomacy where states are starting to work             more localized. To make public diplomacy more successful
with non-state actors through public/private initiatives,            as a field, it remains incumbent on local communities to
such as the U.S. State Department’s Diplomatic Culinary              understand their role in communicating culture. Creating
Partnership—a public/private initiative that includes a              sub-state buy-in can ultimately strengthen gastrodiplo-
partnership with the nonprofit James Beard Foundation. 13            macy initiatives and make more local communities realize
    Another initiative that has taken on elements of                 their role in public, cultural, and gastrodiplomacy.
polylateral gastrodiplomacy is the Mobile Turkish Coffee                 Just as gastrodiplomacy helps under-recognized na-
Truck. Given that the Ottoman Empire had its first coffee            tions expand their brands and cultural visibility through
shop in the Sublime Porte’s capital Constantinople (Istan-           the projection of national or regional cuisine, gastrodiplo-

                                                                                             Winter 2014 | PD Magazine               15
FEATURES

   macy by sub-state actors helps increase their own unique-       MA: Harvard UP, 2004. Print.
   ness and brand visibility in a similarly cluttered landscape.       4.    Wilson, Rachel. "Cocina Peruana Para El Mun-
   As more sub-state actors are starting to conduct paradi-        do: Gastrodiplomacy, the Culinary Nation Brand, and
   plomacy and seeking to strengthen their brand, we can           the Context of National Cuisine in Peru." Exchange: The
   likely expect these actors to turn to gastrodiplomacy as a      Journal of Public Diplomacy 2.2 (2011): Web.
   means to highlight cultural uniqueness of their respective          5.    For more on the history of culinary diplomacy,
   sub-state brands.                                               see: Chapple-Sokol, Sam. "Culinary Diplomacy: Breaking
       One additional trend that is likely to become more          Breads to Win Hearts and Minds."The Hague Journal of
   common is the use of gastrodiplomacy by non-state ac-           Diplomacy 8 (2013): Web.
   tors as a means to conduct public diplomacy and people-             6.    For more on difference between gastrodiplomacy
   to-people diplomacy. As gastrodiplomacy becomes a more          and culinary diplomacy, see Rockower, Paul. "Recipes for
   recognized field within public diplomacy, there stands a        Gastrodiplomacy." Place Branding and Public Diplomacy
   likelihood of more non-state actors using gastrodiplomacy       8 (2012): Print.
   to facilitate people-to-people diplomacy related to issues          7.    Ibid.
   of conflict.                                                        8.    Cooper, Andrew Fenton, Richard A. Higgott,
                                                                   and Kim Richard. Nossal. Relocating Middle Powers:
   Conclusion                                                      Australia and Canada in a Changing World Order. Van-
       Representing one of the newer trends within public di-      couver: UBC, 1993. Print.
   plomacy, gastrodiplomacy has come a long way in a short             9.    Gilboa, Eytan. "The Public Diplomacy of Middle
   time. In just a few years, the field of gastrodiplomacy has     Powers." Public Diplomacy Magazine 1.2 (2009): Print.
   gone from obscurity to an issue of discussion and debate in         10. On Norway, see: Henrikson, Alan, “Niche Di-
   academic journals, as well as the subject of its own confer-    plomacy in the World Public Arena: The Global 'Corners'
   ence at American University.16 Gastrodiplomacy embod-           of Canada and Norway,” in The New Public Diplomacy.
   ies a powerful medium of nonverbal communication to             New York: Palgrave, 2005. Print.; On Qatar, see: Rock-
   connect disparate audiences, and thusly is a dynamic new        ower Paul, “Qatar's Public Diplomacy,” unpublished paper
   tactic in the practice and conduct of public and cultural       (2008): Web.
   diplomacy.                                                          11. On Korea, see: Jang, Gunjoo, and Won K. Paik.
       As more states engage in gastrodiplomacy, new trends        "Korean Wave as Tool for Korea's New Cultural Diplo-
   will emerge that will shape a new set of best practices in      macy." Advances in Applied Sociology 2.3 (2012): n. pag.
   the field, such as increased polylateral partnerships and       Print. ; Rockower, Paul. "Projecting Taiwan." Issues and
   gastrodiplomacy paradiplomacy, as well as non-state actors      Studies 47.1 (2011): Print.
   turning to gastrodiplomacy as a means to foster people-to-          12. Wiseman, Geoffrey, “’Polylateralism’ and New
   people connections.                                             Modes of Global Dialogue” in Diplomacy edited by Cris-
                                                                   ter Jonsson and Robert Langhorne, 36-57. Sage: London,
                                                                   2004. Print.
                                                                       13. Rockower, Paul. "Setting the Table for Diplo-
   REFERENCES AND NOTES                                            macy." USC Center on Public Diplomacy. 21 Sept. 2012.
      1.     For South Korea, see Pham, Mary Jo. "Food as          Web.
   Communication: A Case Study of South Korea's Gastro-                14. Werman, Marco. "Sharing Turkey's Centuries-
   diplomacy." Journal of International Service 22.1 (2013):       Old Coffee Tradition with a Food Truck."Public Radio
   Web.; for Taiwan, see Rockower, Paul. "Projecting Tai-          International's The World. 11 May 2012. Web.
   wan." Issues and Studies 47.1 (2011): Print.; For Peru, see         15. Wolff, Steffen, “Paradiplomacy,” Bologna Center
   Wilson, Rachel. "Cocina Peruana Para El Mundo: Gastro-          Journal of International Affairs 16 (2010): Web.; Tavares,
   diplomacy, the Culinary Nation Brand, and the Context           Rodrigo, “Foreign Policy Goes Local,” Foreign Affairs,
   of National Cuisine in Peru." Exchange: The Journal of          (2013): Print.
   Public Diplomacy 2.2 (2011): Web.                                   16. Pham, Mary Jo “Food + Diplomacy= Gastro-
      2.     Pham, Mary Jo. "Food as Communication: A              diplomacy,” The Diplomatist (2013): Web.; Wallin, Mat-
   Case Study of South Korea's Gastrodiplomacy." Journal of        thew “Gastrodiplomacy— ‘Reaching Hearts and Minds
   International Service 22.1 (2013): Web.                         through Stomachs,’” American Security Project (2013):
      3.     Von, Eschen Penny M. Satchmo Blows Up the             Web.
   World: Jazz Ambassadors Play the Cold War. Cambridge,

Winter 2014 | PD Magazine         16
wer
    paul rocko
Paul S. Rockower is a graduate of the USC Master
of Public Diplomacy program. He has worked with
numerous foreign ministries to conduct public diplomacy,
including Israel, India, Taiwan and the United States.
Rockower is the Executive Director of Levantine Public
Diplomacy, an independent public and cultural diplomacy
organization.

                                                                    Photo: Paul Rockower

                                                           Winter 2014 | PD Magazine       17
FEATURES

   from gastronationalism to gastrodiplomacy:
   reversing the securitization of the dolma in
   the south caucAsus
    By yelena osipova

       “I don’t think the war strategy has ever worked for humanity, but after thousands and thousands and thousands of
       years of earth controlled by humans, war still seems to be the answer? I hope one day, food will be the answer.”
              – José Andrés1

        Dolma is a simple, albeit time-consuming, dish to pre- is no exception.2 As a basic necessity for sustenance and
    pare. Grains or ground meat, rice, tomato paste, spices, survival, food provides “links between social actors and
    and veggies (to stuff ) or leaves (to wrap) are usually all their cultural pasts, shared bonds of familial or religious
    there is to it. It comes in all shapes, colors, and sizes: from identity, and narratives of organizational identity.”3 Culi-
    stuffed eggplants, tomatoes, peppers, and zucchini to nary culture also recreates national myths and memories,4
    carefully wrapped grape or cabbage leaves. Dolma can be functions as a language to articulate “notions of inclusion
    made with beef or lamb, and there is a vegetarian option, and exclusion, of national pride and xenophobia,”5 and,
    too, with lentils, peas, or chickpeas instead. This tasty mor- therefore, acts as “a boundary-marker between one iden-
    sel, which has joined the list of globalized “ethnic” foods tity and another.”6
    (usually marketed as Mediterranean/Middle Eastern in                  In a rapidly globalizing world where claims of au-
    the West), is characteristic of many traditional cuisines in thenticity and exoticism provide a competitive edge for
    the area that extends from Central Asia to the Balkans,                                      goods on the global market,
    and from North Africa to Rus-                                                                the importance of national
    sia. The various permutations                                            n s       a n d     signifiers for food products
                                                                 traditio
    of the dolma recipe reflect its       culinary                             a nthe    m  s    has increased further.7 Mi-
    transformation and adapta-                                 ju  st  l ik e                    chaela  DeSoucey has coined
    tion by various peoples who           foodways,                           o n g     t h e    a term  for the combination of
                                                                 are am
    have inhabited that vast terri-       or flags,                                    c  k s    this phenomenon    with that of
    tory over millennia.                              m e n  ta  l b uilding blo                 identity. 8 Gastronationalism,
                                          funda
        The variety and pervasive-                            l identity.                        she suggests, describes the
    ness of dolma have led to dis-        of nationa                                             “use of food production, dis-
    putes among countries of the                                                                 tribution, and consumption to
    region regarding the origins                                      create and sustain the emotive power of national attach-
    of the dish. Where did the dolma originate and whose ment” that is later used in the production and marketing
    “national cuisine” does it represent? This paper examines of food.9 Yet, much like other national symbols that rarely
    the food fight raging between Armenia and Azerbaijan follow the strict rules of separation and the neat lines of
    – two nations in the South Caucasus that fought a bitter political borders, international disputes over the “owner-
    war in the 1990s and are still in a frozen conflict with each ship” of certain foods and dishes are increasingly common.
    other. It posits that despite the intensity of gastronational- Some of the more prominent of these cases include the
    ism in the region, gastrodiplomacy can serve as an addi- fights over hummus (as well as tabouleh, labne, or falafel,
    tional tool for achieving and maintaining peace between to name but a few) between Israel and Lebanon,10 kimchi
    the Armenians and the Azerbaijanis.                               between China and South Korea,11 and “Turkish” delight
                                                                      between Cyprus and Turkey.12 There is certainly an eco-
    GASTRONATIONALISM                                                 nomic justification to patenting foods as one’s national
        Culinary traditions and foodways, just like anthems dish, as it can help promote sales and provide exclusive
    or flags, are among the fundamental building blocks of access to markets. However, underlying most if not all of
    national identity. Nations define themselves through these fights is also a fundamental contestation over iden-
    things that give group members shared experiences and tity linked to territorial and historical disputes.
    generate solidarity. Food, as a material artifact of culture,

Winter 2014 | PD Magazine         18
Making Dolma a Matter of                                        Armenian cuisine “has served as a donor” to neighboring
National Security                                               countries and that at its root, the cuisine of the region is
    Conflicts regarding the origins of various cultural         actually Armenian. As evidence to support their claims,
artifacts in the Southern Caucasus have been simmer-            some of the chefs participating in the Festival claimed
ing for years over issues like carpet patterns, winemak-        to have taken their dolma recipes from ancient archives,
ing, horses, musical instruments, and dog breeds, to name       and some from cuneiform records dating back to the 8th
but a few. The culinary controversies gained prominence         century BC found in the Erebuni fortress (on territory of
in late 2011, when UNESCO decided to add keshkek,               modern-day Yerevan), the capital of the Urartian Kind-
an Anatolian stew made with chicken and wheat berries,          gom at the time.19 To prove their dedication to the dish
to its list of “Intangible Heritage” on behalf of Turkey.13     and taking inspiration from their Mediterranean counter-
Armenians, who call the same dish harisa and consider           parts, who had engaged in bitter competitions over the
it to be their own, were outraged at the decision and set       biggest plate of hummus and the largest piece of “Turkish”
out to find ethnographic evidence to overturn it.14 That        delight, participants of the 2013 Festival competed over
served as a catalyst for the mobilization of several NGOs       the longest dolma in an attempt to set a world record, the
and youth groups in the country, which started calling for      winner being a 25-foot-long “behemoth.”20
greater government involvement in reclaiming Armenia’s              Another campaign aimed at primordializing the dol-
intangible heritage, as well as advocating for a more coor-     ma was an attempt to reconceptualize the etymology of
dinated effort to preserve and promote Armenia’s culinary       the name, playing on the difference between the spell-
traditions.15                                                   ing – “dolma” and “tolma” – to suggest that dolma means
    Those behind the Armenian initiative construed this         “stuffed,” while tolma means “wrapped” – that is, in grape
effort in terms of a greater struggle for cultural survival     leaves. A prominent restaurant chef even went so far as to
and national security. As historian and analyst Ruben Na-       claim that “Tolma is a word that consists of two Urartu
hatakyan stated in an interview at the time:                    language roots, ‘toli’ and ‘ma,’ which mean ‘grape leave’ and
                                                                ‘wrapped’.”21 However, it is important to note that the
   We are in the middle of the war of civilizations             root itself is Turkic and “dolma” in Turkish means stuffed
   […]. [O]ur not so friendly neighbors are trying to           or full of. The word for wrapped, on the other hand, is
   rob the entire Armenian highland, both the terri-            “sarma,” which is in fact what wrapped grape leaves are
   tories that are part of the Armenian Republic and            called in Turkey and some of the Balkan countries (but,
   those that aren’t. […] A neighbor will always take           surprisingly, not in Azeri, which has Turkic roots, too).
   what’s yours if you don’t protect it; and today we               The difference between the spelling of “dolma” and
   are dealing with neighbors who are acting upon a             “tolma” can be attributed to the phonological change as
   well-thought strategy, and we keep failing to resist         a result of the influence of the Russian language in coun-
   their plots.16                                               tries like Armenia or Azerbaijan. This is demonstrated
                                                                with the example in Armenian, where there is a differ-
    The activists involved in this effort have promised ar-     ence between the pronunciation of the first letter, which
ticles and films on various Armenian traditional dishes,        is harder (“d”) in Western Armenian (spoken in Anatolia
international campaigns that raise awareness and get rec-       and by most of the current Diaspora) and softer (“t”) in
ognition, as well as various festivals to engage the public     Eastern Armenian (of Armenia proper, Iran. and the For-
at large.                                                       mer Soviet Union). All the while the spelling of the word
    Amidst this fight, dolma seems to have gained a spe-        remains identical.
cial status. For the past three years, the Development and          These claims enraged the Azerbaijanis who accused
Preservation of Armenian Culinary Traditions (DPACT)            Armenians of culinary plagiarism, and elevated the issue
NGO has overseen the organization of an annual Dolma            to a matter of national security. As a result, the Ministry
Festival as a way of “disproving the wrong opinions that        of National Security established a National Cuisine Cen-
tolma [sic] has Turkish roots.”17 At the first festival, head   ter – a watchdog of sorts – charged with “exposing the
of DPACT Sedrak Mamulyan noted that the choice of               Armenian lies” about the dishes stolen from Azerbaijani
location for the festival – Sardarapat, a battlefield of ma-    cuisine.22 Furthermore, the Ministry of National Secu-
jor historical significance – was not accidental, since Ar-     rity, along with the Ministry of Culture and the national
menians need to develop their “self-defense instinct” in        Copyright Agency, has been actively involved in publicity
the culinary world, just as they defended their homeland        campaigns, including film screenings and publications on
during the battle of 1918.18 He went on to say that the         ethnographic origins and etymology.23 And to highlight

                                                                                         Winter 2014 | PD Magazine              19
FEATURES

    the significance of dolma itself, in 2012 President Ilham       trust.30 Although these fundamental conditions might
    Aliyev went as far as to declare it an “Azeri national dish,”   be absent in the current Armenian-Azerbaijani relations,
    effectively denying the claims laid to it by all other na-      given that other channels of resolution to the conflict do
    tions, including Turkey.24                                      not seem to be working, food and, more specifically, dolma
                                                                    diplomacy should be given a chance.
    Gastrodiplomacy: An Answer?
        The dolma dispute is part of the larger conflict between Moving Forward: Can Enemies Become
    the two nations, including that over Nagorno Karabakh, Friends?
    which remains unresolved. Writing about the hummus                Both Armenia and Azerbaijan have been calling for
    wars, Ari Ariel noted that in circumstances of conflict, the need to enhance their respective public diplomacy
    those involved in the preparation and the sale of the food strategies abroad, in order to garner more international
    on both sides are seen as representatives of their respective support for their stances on the conflict.31 Despite being
    communities: “If food and national identity are univer- few in number, there have also been calls for, and attempts
    sally linked, here political dispute and warfare produce a at more engagement with each other through public di-
    rhetoric of violence that transforms cooks into combat- plomacy.32 Gastrodiplomacy can be a potent tool in this
    ants.”25 However, beyond just being an extension of the latter process, demonstrating commonality and creating a
    conflict, food can also bring the two sides together – as shared, safe space where a conversation can begin. Some
    long as they accept its shared origin. And this is where projects – such as the Azerbaijani Cuisine Day organized
    diplomacy of food can play a major role.                       in Nagorno Karabakh by the Helsinki Initiative NGO in
        Sam Chapple-Sokol suggests using “culinary diplo-                                      2007 – have met with suc-
    macy […] as an instrument                                                                  cess, because despite politics
    to create cross-cultural un-                                        b e ing       an       and hostility, both nations
    derstanding in the hope of             e y o n d        just                               still enjoy each other’s food.33
                                         b                                              t,
    improving interactions and                           n    o f  t h e conflic               Other suggested projects can
    cooperation.”26 Paul Rock-
                                         extensio                         g  t h e t wo        include – but are not limited
                                                           also b    r in
    ower, however, highlights the        food can                             o n  g  a s      to – joint culinary festivals,
    need to differentiate between             e s  t o  g e t her - as l                       cooking competitions with
                                         sid                                             .
    “culinary diplomacy,” which                          e p t its s hared origin              teams from both nations,
    he conceptualizes in terms           they acc                                              and cooking shows featuring
    of high diplomacy between                                                                  chefs from both sides cooking
    representatives of certain na-                                 common dishes together.
    tions and communities, and “gastrodiplomacy,” which is            Over time, such activities and projects can bring about
    much broader and includes engagement with the public the “right conditions” for Contact Hypothesis outlined
    at large.27 Gastrodiplomacy – “the act of winning hearts by Allport. Given the separation between the Armenians
    and minds through stomachs” – introduces foreign culture and the Azerbaijanis, and their lack of knowledge or un-
    through familiar access points such as the sense of taste, derstanding of each other, exploring common traditional
    and seeks to establish an emotional connection through dishes can help establish the notion that the two sides
    food.28 In terms of conflict resolution, gastrodiplomacy share quite a bit in common – whether culturally, socially,
    can serve as a medium for Contact Hypothesis, a theory or historically. Furthermore, engaging in joint projects
    suggesting that hostility between groups is “fed by un- where both sides have to cooperate to achieve a superor-
    familiarity and separation.”29 According to the theory, dinate goal – such as in case of competitions or festivals
    greater contact between the groups, under the right con- – can help the participants overcome their distrust, which
    ditions, can bring an end to the conflict by promoting can then be used to build further dialogue. In this sense,
    more positive intergroup attitudes. Gordon Allport who the effort has high acquaintance potential and promotes
    developed the Hypothesis identified four major condi- cooperative interactions. Equal status is another impor-
    tions necessary for success: support of respective authori- tant condition, since it can disconfirm negative expecta-
    ties who would foster the social norms that favor accep- tions about the other.34 Sharing a meal – such a dolma
    tance and ties, promotion of close contact between the – which both sides would prepare together, could establish
    members of the two groups, equal status between them, equality through a common sensory experience, as well as
    and the presence of cooperative interdependence between provide an atmosphere of intimacy where a constructive
    the groups to ensure mutual reliance and cultivation of conversation can begin.35

Winter 2014 | PD Magazine          20
Finally, and perhaps most importantly, Allport sug-          understanding, one that goes beyond mere lines that de-
gests that social and institutional support is vital for the     note purported national borders on maps. Foodways are
success of the process, since without a conducive environ-       constructed over time through constant interaction and
ment of tolerance and acceptance, no dialogue can take           communication with others, meshing, reshaping, and of-
place and no achievements can be sustained. It is, there-        ten simply borrowing from each other. Labeling foods
fore, important to ensure state support for such conciliato-     – especially ones that are popular around the region and
ry measures. Nareg Seferian, an independent analyst and          more recently, around the world – as “Armenian” or “Azer-
a cosmopolite currently based in Armenia, raises similar         baijani,” “Lebanese” or “Israeli,” therefore, reflects a very
concerns. Seferian says that the Nagorno Karabakh issue          simplistic understanding of the world, pandering to base
is fundamentally a political one, where lives and territory      nationalistic sentiments and emotions, for the purposes
are at stake.36 Therefore, according to him, only a politi-      of achieving certain political ends. Gastrodiplomacy can
cal solution – peace through diplomacy – can be a lasting        help step beyond this worldview towards the higher goal
one. “In order to maintain an atmosphere of neighbor-            of cooperation, demonstrating that differences are not
liness afterwards, though, I would say that food, among          truly as great or tangible as they might have been initially
other things, can be used as a common marker. That can           presented. After all, as Krikorian notes, “Does it actu-
only be an afterthought, however.” Onnik Krikorian, a            ally matter [who “owns” the dolma], especially when the
British freelance reporter and photojournalist based in          origins are hard to prove and the whole point is to eat it
Tbilisi, Georgia, expresses a similar sentiment: “Traveling      anyway? […] I've seen Armenians and Azerbaijanis share
around Georgia, I’ve seen ethnic Armenians and Azeris            tables numerous times. The toasts are nearly always to
share tables full of dolma and other dishes without men-         peace.”
tion of 'whose' they might be. But that's probably because
they're spared the near constant propaganda in circulation
in Armenia and Azerbaijan.”37 In short, unless the neces-
sary conditions highlighted by Allport are present, success      REFERENCES AND NOTES
will be questionable, at best. Yet if the conflict is somehow        1.     In Chapple-Sokol, Sam. "Culinary Diplomacy:
resolved, gastrodiplomacy – along with other forms of            Breaking Bread to Win Hearts and Minds." The Hague
public and cultural diplomacy – can be a potent medium           Journal of Diplomacy 8.2 (2013): 161-83. Print.
for bringing the two nations together.                               2.     Palmer, Catherine. "From Theory to Practice.
                                                                 Experiencing the Nation in Everyday Life." Journal of
Conclusion                                                       Material Culture 3.2 (1998): 175-99. Print. See also Bell,
    By no means is gastrodiplomacy suggested here as a           David, and Gill Valentine, eds. Consuming Geographies:
solution in itself, especially given the context of a seem-      We Are Where We Eat. New York: Routledge, 1997.
ingly intractable conflict driven by nationalism and the         Print.
propaganda of hate on both sides. However, it can serve              3.     DeSoucey, Michaela. "Gastronationalism: Food
as a tool for conflict resolution in two ways. Firstly, it can   Traditions and Authenticity Politics in the European
begin a peace from below, starting a movement towards a          Union." American Sociological Review 75.3 (2010): 432–
constructive conversation during which some of the other         55. Print.
more difficult issues and fundamental disagreements can              4.     Cho, Hong Sik. "Food and Nationalism—Kim-
be negotiated. Gastrodiplomacy can provide the partici-          chi and Korean National Identity." The Korean Journal of
pants with an inherent understanding that some things            International Relations 46.5 (2006): 207-29. Print.
are, have been, and should probably be shared: that col-             5.     Bell, David, and Gill Valentine, eds. Consuming
laboration and cooperation, and not exclusion or hostil-         Geographies: We Are Where We Eat. New York: Rout-
ity, are the answer to the wider conflict. Secondly, gastro-     ledge, 1997: 168. Print.
diplomacy can follow a peace from above – one agreed                 6.     Palmer, Catherine. "From Theory to Practice.
to on the high, diplomatic level between negotiators and         Experiencing the Nation in Everyday Life." Journal of
politicians – to establish a friendlier atmosphere on both       Material Culture 3.2 (1998): 188. Print.
sides of the border and create the conditions for lasting            7.     Ferguson, Priscilla Parkhurst. "Culinary Nation-
peace. In both cases, however, gastrodiplomacy can only          alism." Gastronomica: The Journal of Food and Culture
play a supplementary role. There must be mutual will and         10.1 (2010): 102-09. Print.
recognition for any of it to work.                                   8.     DeSoucey, Michaela. "Gastronationalism: Food
    Cuisine, just like identity, requires a more complex         Traditions and Authenticity Politics in the European

                                                                                          Winter 2014 | PD Magazine              21
FEATURES

    Union." American Sociological Review 75.3 (2010): 432–    erty 17 January . 17 2013. Web. 18 October. 18 2013
    55. Print.                                                    25. Ariel, Ari. "The Hummus Wars." Gastronomica:
        9.     DeSoucey, Michaela. "Gastronationalism." The   The Journal of Food and Culture 12.1 (2012): 34. Print.
    Wiley-Blackwell Encyclopedia of Globalization. Ed.            26. Chapple-Sokol, Sam. "Culinary Diplomacy:
    Ritzer, George. Chichester: John Wiley & Sons, 2012.      Breaking Bread to Win Hearts and Minds." The Hague
    Print.                                                    Journal of Diplomacy 8.2 (2013): 162. Print.
        10. Ariel, Ari. "The Hummus Wars." Gastronomi-            27. Rockower, Paul S. "Recipes for Gastrodiplo-
    ca: The Journal of Food and Culture 12.1 (2012): 34-42.   macy." Place Branding and Public Diplomacy 8.3 (2012):
    Print.                                                    235–46. Print.
        11. Pham, Mary Jo A. "Food as Communication: A            28. Ibid.
    Case Study of South Korea's Gastrodiplomacy." Journal         29. Brewer, Marilynn B., and Samuel L. Gaertner.
    of International Service 22.1 (2013): 1-22. Print.        "Toward Reduction of Prejudice: Intergroup Contact and
        12. Hadjicostis, Menelaos. "Turkey Less Than De-      Social Categorization." Blackwell Handbook of Social
    lighted over Candy Trademark Move." The Houston           Psychology: Intergroup Processes. Eds. Brown, Rupert
    Chronicle 14 December. 14 2007. Web. 20 October. 20       and Samuel L. Gaertner. Oxford, UK: Blackwell Publish-
    2013.                                                     ers, 2008. 452. Print.
        13. Schleifer, Yigal. "UNESCO Decision Helps              30. Ibid.
    Start a Turkish-Armenian Food Fight." EurasiaNet 5            31. Ismailzade, Fariz. "Azerbaijan Boosts Its Public
    December. 5 2011. Web. 18 October. 18 2013.               Diplomacy Efforts." Eurasia Daily Monitor. Jamestown
        14. Schleifer, Yigal. "Armenia: More Fallout from     Foundation 12 August. 12 2011. Web. 22 October . 22
    UNESCO's Culinary Heritage Decision." EurasiaNet 7        2013. Haratunian, Jirair. "Gap: Armenia Lacks a Public
    December. 7 2011. Web. 20 October. 20 2013.               Diplomacy Strategy." ArmeniaNow 5 May 5 2008. Web.
        15. ArmeniaNow. "National Heritage: Initiative        22 October. 22 2013
    Group Forms in Armenia to Protect Non-Material Cul-           32. Shirinyan, Anahit. "Karabakh Settlement: In
    tural Values." ArmeniaNow 5 April. 5 2012. Web. 20 Oc-    Need of Public Diplomacy." Caucasus Edition 12 April .
    tober. 20 2013.                                           12 2010. Web. 22 October . 22 2013. Musayelyan, Lusine.
        16. Ibid.                                             "Appetites Trump Politics." Caucasian Circle of Peace
        17. Mkrtchyan, Gayane. "Tolma Festival: Tradi-        Journalism 14 December . 14 2011. Web. 20 October. 20
    tional Armenian Ways of Wrapping Meat in Leaves Pre-      2013.
    sented Anew." ArmeniaNow 15 July 15 2011. Web. 18             33. Schleifer, Yigal. "In Disputed Nagorno-Kara-
    October. 18 2013.                                         bakh, Locals Still Pine after Azeri Food." EurasiaNet 22
        18. Ibid.                                             December . 22 2011. Web. 21 October . 21 2013.
        19. Ibid.                                                 34. Ibid.
        20. Kebabistan. "Armenia: The Dolma Battle Goes           35. See, for example, Shah, Riddhi. "Culinary Di-
    On." EurasiaNet 12 July 12 2013. Web. 18 October. 18      plomacy at the Axis of Evil Cafe." Salon 9 June 9 2010.
    2013.                                                     Web. 20 October . 20 2013.
        21. Mkrtchyan, Gayane. "Tolma Festival: Tradi-            36. Author’s correspondence with Seferian, Octo-
    tional Armenian Ways of Wrapping Meat in Leaves Pre-      ber. 2013.
    sented Anew." ArmeniaNow 15 July 15 2011. Web. 18             37. Author’s correspondence with Krikorian, Octo-
    October. 18 2013.                                         ber. 2013.
        22. DAY.AZ. "Russia’s Large Food Company La-
    bels Azerbaijani Dish as Armenian." Today.Az 16 July 16                           ova
                                                                            ip
    2009. Web. 22 October. 22 2013. See also O'Connor, Coi-       yelena os
    lin. "Food Fight Rages in the Caucasus." Transmissions.
    Radio Free Europe/Radio Liberty 17 January . 17 2013.     Yelena Osipova is a Ph.D. Candidate in International
    Web. 18 October. 18 2013.                                 Relations at the School of International Service, Ameri-
        23. ANN. "Film About Armenian Plagiarism of           can University, in Washington, DC. Her research focuses
    Azerbaijani Cuisine Presented in Baku." ANN.AZ 16         on public diplomacy and cross-cultural communication,
    January. 16 2013. Web. 20 October. 20 2013.               specifically in Eurasia. She is currently working on her
        24. O'Connor, Coilin. "Food Fight Rages in the        dissertation on the Russian discourse on soft power and
    Caucasus." Transmissions. Radio Free Europe/Radio Lib-    public diplomacy.

Winter 2014 | PD Magazine       22
CONFLICT CUISINE: TEACHING WAR THROUGH
WASHINGTON'S ETHNIC RESTAURANT SCENE
By JOHANNA MENDELSON FORMAN
WITH SAM CHAPPLE-SOKOL

   It is a Washington cliché: you can always tell where in of the culinary legacy of these wars as manifested by the
the world there is a conflict by the new ethnic restaurants Washington restaurants. By using readings about those
that open. From Vietnam to the Russian invasion of Af- wars, and utilizing other media, I hope to bring together
ghanistan, to the Central American wars, to the civil war the classroom and the communities who still use their
in Ethiopia, diasporas have come to this city in search of cooking to retain a link with their former homelands.
freedom. With them, they bring a sense of keeping the                   To integrate the study of conflict with food, I asked
culinary culture of their country alive in the numerous food researcher Sam Chapple-Sokol to help identify
eateries that landscape Washington’s suburbs.                        four local ethnic restaurants where the owners would be
   Teaching about war and conflict requires an ability to willing to share their cuisine, but also to share with us a
analyze current global upheaval. Yet if there is one thing background on particular dishes that were representative
I have observed from my experience as a policy expert of their national heritage. When I first discussed this idea
on conflicts and transitions, and my academic research with other colleagues who teach courses on war and peace
and years of teaching about weak and fragile states, it is they encouraged me to create this seminar. American
that students today lack a basic knowledge of 20th cen- U n i v e r s i t y                      has always had a mandate to
tury conflicts. It seems to me that, too                                                         integrate its global education
often, events before Septem-                                                             e s     mission with the local com-
ber 11, 2001, are considered                         r v  e y o r  s   of cuisin                 munity. This course is consid-
                                      The p       u
too far removed and thus                                         ie s   in   c  o nflict         ered one of the most tangible
                                                           ntr
forgotten. Wars like Vietnam          from cou                                             a     ways that we can connect with
or the Russian invasion of                            e    t h  e ir    food as                  our neighbors to advance our
                                      can u        s
Afghanistan are considered                                         c o m  m u nicating           understanding about the local
                                      means             of
ancient history. And even                                                       o m e s t ic     impact of conflict.
                                                            re to U.S. d
the post-Cold War conflicts           their cultu                                   their           In the next few pages,
in the Balkans or in West                               s         a  b o ut                      we  describe our approach to
                                      audienc         e
Africa are not easily recalled.                                       u l a r ly     how         teaching war and conflict.
                                                           part    ic
These gaps in understand-             culture,                                             n     Such a course serves as a pow-
ing about past events make it                          a  f f ec  t e d  the civilia             erful tool for interdisciplinary
                                      war has                              r e   n ow in
harder to see the connections                               s w    h o   a                       understanding of the nexus of
between what is happening in          population                                                 international events and the
Syria or Iraq and what hap-           e x  il e .                                                community. Conflict cuisines
pened in Vietnam or Ethio-                                                                       are also a wonderful example
pia. Wars today are not waged                                               of what has been described by political scientist
by regular armies, but more often by irregular forces Abraham Lowenthal as the "intermestic, referring to is-
that change the dynamics of fighting. Cities are the new sues that have both international and domestic facets."2
battlefields. Civilians, not soldiers, are the victims of to- The purveyors of cuisines from countries in conflict can
day’s conflicts.                                                     use their food as a means of communicating to U.S. do-
   Through this course, Conflict Cuisines: An Introduction mestic audiences about their culture, particularly how war
to War and Peace through Washington’s Ethnic Restaurant has affected the civilian populations who are now in exile.
Scene, a seminar at the School of International Service This type of connection may be an unintended conse-
(SIS) at the American University in Washington, D.C., quence of any given conflict, but it does have a didactic
I hope to explore those events that have shaped modern element that can help build support and understanding
conflict, while also demonstrating how the nature of war- about other people and other countries.
fare has shifted in the last sixty years.1 This is a first–com-         While focused on the Washington, D.C. area, we also
bining a serious course about conflicts with an exploration hope that the course format can serve as a template for

                                                                                            Winter 2014 | PD Magazine               23
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