Programming Information Pack Dutch participation Expo 2020 Dubai - June 2021 - Dutch Dubai
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1 Programming Information Pack Dutch participation Expo 2020 Dubai June 2021
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Minister for Foreign Trade and Development Mr Hans Sandee, Consul-General/
Cooperation Sigrid Kaag Commissioner-General
At our pavilion, we will show that by working together, ‘Connecting minds, creating the future’ is the theme
government bodies, businesses, and knowledge insti- chosen by our hosts, the government of the United
tutions can – and will – make this planet more sustain- Arab Emirates, for this truly global event. The Nether-
able. For centuries, the Gulf and the Netherlands have lands believes in this theme wholeheartedly, because
enjoyed a close relationship in which trade and scien- of its underlying ambitiousness. How great will it be
tific exchange have always played an important role. when each visitor can become a change agent by
internalising a few ideas from this Expo and implement-
Expo 2020 Dubai offers exciting opportunities to deep- ing them back home?
en these longstanding ties, foster positive change and We believe that this particular Expo will inspire change,
showcase innovative solutions that integrate water, en- showcase innovation and help create a more sustain-
ergy and food. It’s a chance to work together to build able future. It will serve as a world stage, for businesses,
on the growing global consensus regarding the Sus- knowledge institutions, NGOs, academics and – let’s
tainable Development Goals. These goals are a frame- not forget – the public. This is a place for minds to meet.
work for generating more effective forms of partnering, The Netherlands is proud to be part of this unique
with a view to creating a better future, through solutions global event.
that bring together government, businesses and knowl-
edge institutions alike. The Netherlands Pavilion will offer The Netherlands is keen to contribute to a more sustain-
such solutions. able future. In the years ahead energy consumption
in this region is expected to grow at a faster rate than
On behalf of all Expo champions, I hope to welcome in the rest of the world. The same holds true for water
you to the Netherlands Pavilion at Expo 2020 Dubai, in consumption, and there is a strong dependency on
the spirit of a single goal: connecting people and cre- food imports. And this is where the Dutch can provide
ating a sustainable future together, for everyone. ingenious solutions and innovative approaches –
approaches that will unite water, energy and food.
This can be done by showcasing home-grown solutions
that link the issues of water, energy and food and by
working closely with countries to develop sustainable
solutions that are appropriate to local ecosystems. We
can use our innovation, knowledge and expertise to
help pursue regional ambitions. We achieve this by
connecting people, our knowledge institutions and the
private and public sectors.
The Netherlands Pavilion will be a place where crea-
tive and innovative minds come together, where there
will be opportunities for people to connect through a
wide variety of events. Our pavilion will offer a warm
welcome to the general public, and it will also be a
platform where businesspeople, politicians, artists,
academics and many others will meet and colla
borate. We are a
country that stands
for openness, crea-
tivity and inclusion.
We are confident that
the Dutch approach
of bringing partners
together will add value
to a global event like
the Dubai EXPO 2020.
Let’s connect minds
and create a better
future!
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Table of contents
Introduction of the Dutch Expo Champions 6
Partners of Dutch Dubai 9
The Netherlands Pavilion: Uniting Water, Energy and Food 10
Venue options of the Dutch Pavilion 11
Programme at a Glance 16
Brief overview of the Dutch participation 16
Thematic Weeks at the
Dutch Pavilion 17
Event Calendar 18
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19
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22
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25
29
30
32
Cultural programme at the Dutch Pavilion 34
Regional Exhibitions and Trade Fairs linked to Expo 2020 Dubai 38
Sponsor opportunities: become a partner of the Netherlands at EXPO 40
Contact details 41
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Introduction of the Dutch Expo various positions at UNICEF, including Deputy Director of
Champions the Programme Division and Chief of Staff in New York,
and Regional Director for the Middle East and North
Sigrid Kaag – Minister for Foreign Trade and Africa in Amman. Ms Kaag then served as Assistant
Development Cooperation, the Netherlands Secretary-General for the UN Development Programme
(UNDP) in New York.
From October 2013 to September 2014 Mr Kaag, as UN
Under-Secretary-General, led the mission to eliminate
chemical weapons in Syria. After this mission was com-
pleted, in 2015, she became Under-Secretary-General
in Lebanon with responsibility for all UN activities in the
country, specifically the implementation of UN Security
Council Resolution 1701.
In 2015 she received an honorary doctorate from the
University of Exeter. She was awarded the Carnegie
Wateler Peace Prize in 2016 in recognition of her efforts
and the results of her work in the Middle East.
Ahmed Aboutaleb – Mayor of Rotterdam,
the Netherlands
‘At our pavilion, we will show that by working togeth-
er, government bodies, businesses, and knowledge
institutions can – and will – make this planet more
sustainable. For centuries, the Gulf and the Netherlands
have enjoyed a close relationship in which trade and
scientific exchange have always played an important
role.
Expo 2020 Dubai offers exciting opportunities to deep-
en these longstanding ties, foster positive change and
showcase innovative solutions that integrate water, en-
ergy and food. It’s a chance to work together to build
on the important, growing global consensus regarding
the Sustainable Development Goals. These goals are a
framework for generating more effective forms of part-
nering, with a view to creating a better future, through
solutions that bring together government, businesses
and knowledge institutions alike. The Netherlands Pavil- ‘By working together and connecting sectors we make
ion will offer such solutions. a difference when it comes to a sustainable world. The
Netherlands is home to cutting-edge technology and
On behalf of all Expo champions, I hope to welcome knowledge.
you to the Netherlands Pavilion at Expo 2020 Dubai, in
the spirit of a single goal: connecting people and cre- We are a small country, and we cannot feed the world.
ating a sustainable future together, for everyone.’ We don’t have the space for it, but we have exception-
al technology and knowhow in areas like water, energy
Biography and food.
Before her appointment as Minister for Foreign Trade
and Development Cooperation, Ms Kaag held vari- We all want a safe and stable society. This is a work in
ous positions at the UN Political Affairs Section of the progress. The challenges we face, whether they are
Ministry of Foreign Affairs, the United Nations Relief and economic, social or environmental, have to be met in
Works Agency (UNRWA) and the International Organ- collaboration with all our citizens. In times when people
ization for Migration in Geneva. Additionally, she was tend to be divided into groups, it is important to build
senior UN adviser in Khartoum and Nairobi and held bridges and understanding for the common good.’
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Biography sition, and in 2015 she moved to Ecorys, one of Europe’s
Ahmed Aboutaleb (born 1961 in Beni Sidel, Morocco) oldest research and consulting companies, addressing
has been the mayor of Rotterdam since 2009. all major societal challenges and working primarily for
governments.
As the mayor of a big city and the largest port of
Europe, Mr Aboutaleb has a highly international She is an independent board director of Gimv, a sus-
mindset. He believes the challenges we are facing tainable private equity firm in Antwerp. Ms Janssen has
can only be met by sharing knowledge and working been working on the energy transition for more than a
together. Mayor Aboutaleb is a frequent speaker on decade. She has been chair of the energy top sector
the topics of water, energy and food, combining his since 2012, contributed to the 2013 Energy Agreement
experience at an urban level with his global outlook. and led the Industry Plan for the 2018/19 Climate
He is a proud ambassador for Dutch expertise in water Agreement.
management and food, and he is deeply committed
to the energy transition. The ‘next economy’ will be both Ms Janssen is a true European, living in Brussels with
digital and circular, so the urgency to innovate is high. her husband and their three children and working in
Making connections between related sectors will help Rotterdam and The Hague. A life-long vegetarian, she
deliver the desired sustainable growth. is a strong believer in the circular economy and being
mindful of our individual carbon footprints. She devotes
Mayor Aboutaleb is a strong advocate of free trade her spare time to her horses, riding dressage with her
and international cooperation as drivers of peace Dutch horse Elrode. Her personal values are her internal
and stability in the world. Previously, he represented the compass: treat all life with the greatest respect, always
Labour Party as State Secretary for Social Affairs and be truthful and live every minute to the fullest, to make
Employment in the fourth Balkenende government the world a better place for yourself and those around
(2007-2008) and as a member of Amsterdam City you.
Council (2004-2007). Mr Aboutaleb came to the
Netherlands at the age of 15 for family reunification.
His family lived in The Hague, where he attended
Junior Technical School, Intermediate Technical School
and Technical College, graduating with a degree in
Telecommunications in 1987. Ahmed Aboutaleb is a
poetry enthusiast.
Mayor Aboutaleb champions the values enshrined in
the Dutch Constitution: freedom of religion, freedom of
speech and the principle of non-discrimination. In his
view, obtaining Dutch citizenship entails a responsibility
to respect and uphold those values and take part
in building a ‘We Society’. The more people that do
this, the stronger and more resilient that society will
be, in both good times and bad. He regularly takes
neighbourhood strolls through Rotterdam to talk with
residents about their concerns.
Manon Janssen – CEO Ecorys and chair of
the Top Sector Energy
Biography
Manon Janssen was born in 1961 in Leidschendam, Manon Janssen was born in 1961 in Leidschendam,
the Netherlands and moved to Belgium in 1976 where the Netherlands and moved to Belgium in 1976 where
she studied at the Vrije Universiteit Brussel. She obtained she studied at the Vrije Universiteit Brussel. She obtained
a Master’s in Applied Sciences and Engineering at the a Master’s in Applied Sciences and Engineering at the
Solvay Business School. Solvay Business School.
She started her career at Procter & Gamble, working in She started her career at Procter & Gamble, working in
three countries on brands like Always, Pampers, Dreft three countries on brands like Always, Pampers, Dreft
and Oil of Olay. After 16 years she moved to Electrolux and Oil of Olay. After 16 years she moved to Electrolux
as Chief Marketing Officer for White Goods (European as Chief Marketing Officer for White Goods (European
Division). In 2005 she joined Philips Lighting as Chief Division). In 2005 she joined Philips Lighting as Chief
Marketing Officer. In 2010 she became the CEO of Marketing Officer. In 2010 she became the CEO of
Ecofys, a consultancy firm focused on the energy tran- Ecofys, a consultancy firm focused on the energy tran-
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sition, and in 2015 she moved to Ecorys, one of Europe’s clean energy and safe drinking water. Locally focused
oldest research and consulting companies, addressing food production will be an inspiring and important part
all major societal challenges and working primarily for of the circular economy.’
governments.
Biography
She is an independent board director of Gimv, a sus- Meiny Prins is the CEO and co-owner of Priva.
tainable private equity firm in Antwerp. Ms Janssen has She devotes a large part of her life to promoting
been working on the energy transition for more than a sustainability, innovation and internationalisation. Ms
decade. She has been chair of the energy top sector Prins is a much sought-after authority in this field. With
since 2012, contributed to the 2013 Energy Agreement her clear, inspirational message on sustainability, she
and led the Industry Plan for the 2018/19 Climate bridges the gap between companies, governments
Agreement. and economic sectors. She is also a member of the
Dutch Committee for Entrepreneurship and Finance.
Ms Janssen is a true European, living in Brussels with
her husband and their three children and working in In 2009, in her capacity as CEO, she was named
Rotterdam and The Hague. A life-long vegetarian, she Businesswoman of the Year. That same year, Priva
is a strong believer in the circular economy and being received the first Cleantech Star awarded by the World
mindful of our individual carbon footprints. She devotes Wide Fund for Nature (WWF). Ms Prins is an honoured
her spare time to her horses, riding dressage with her alumna of Erasmus University Rotterdam, and in 2015
Dutch horse Elrode. Her personal values are her internal she was acknowledged as an influential leader for
compass: treat all life with the greatest respect, always sustainability by AACSB International.
be truthful and live every minute to the fullest, to make
the world a better place for yourself and those around To inspire city authorities, mayors, architects, urban
you. planners, entrepreneurs and ordinary individuals to
re-think the development of cities by creating space
for food production, Ms Prins founded the Sustainable
Meiny Prins – CEO Priva Urban Delta Foundation. The foundation aims to
become a community where those who seek to share
ideas and specific needs for sustainable initiatives can
connect with one another. She believes that this will
create new opportunities on a social, ecological and
economic level, solving many of today’s environmental
problems caused by current food production methods.
About Priva
Priva is a high-tech company that develops hardware,
software and services in the field of climate control,
energy saving and optimal reuse of water. With almost
500 staff members, 16 local offices in 13 countries and
over 450 international installation partners, Priva delivers
sustainable solutions and services in more than 100
countries.
With its unique combination of hardware, software and
services Priva is perfectly positioned to contribute to
sustainable urban deltas: cities where everyone can
enjoy a healthy living and working environment and
have access to safe and nutritious food.
‘Cities will be the drivers of the circular economy. An
integrated approach is the key to creating sustainable
cities. The first step is to incorporate green belts − where
a city’s food is produced − into urbanised areas. Cities
need to rethink the link between food production
and urbanisation. The green belt (or urban growth
boundary) and food production must become
an integral part of major urban developments. If
cities succeed in this, residents of rapidly growing
metropolises will not only have access to healthy and
safe food; they will also be able to enjoy clean air,
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Partners of Dutch Dubai
0.5X
0.5X
0.5X X 0.5X
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The Netherlands Pavilion: Uniting food security and the energy transition. For example, we
Water, Energy and Food will extract water from the desert air to create an indoor
climate where we can grow food, such as mushrooms.
The Netherlands Pavilion at Expo 2020 Dubai is the We will also be generating our own energy. In our
embodiment of the innovative and sustainable biotope these solutions are presented on a small scale,
solutions the Netherlands can offer in the areas of but they have the potential to be scaled up.
water, energy and food and related fields. The pavilion
was designed in close collaboration between the Besides creating a circular system in our biotope, we
Dutch firms V8 architects, Kossmanndejong, and also aim to keep the pavilion’s ecological footprint as
Witteveen+Bos and the Switzerland-based firm small as possible. All the pavilions on the Expo grounds
Expomobilia. are temporary. So the design team opted for a circular
design, in which recycling and reusing materials is key.
The joint team created a biotope, essentially a Furthermore, where possible we have opted to use
miniature world where the climate is controlled local materials, reducing the need for transportation.
naturally. The water, energy and food sectors are closely After the Expo, the materials used to build the structure
linked, and in the Netherlands we use this connection will be repurposed or recycled locally. The same goes
to our advantage to develop sustainable solutions. for the interior of our pavilion: all materials used are
At the pavilion, we show how the three sectors can either bio-based and biodegradable (such as floor
be linked to develop unique, integrated solutions and tiles made from a combination of fungus and straw) or
thus create a more sustainable world. We showcase able to be reused elsewhere.
innovative answers to global issues like water scarcity,11
Venue options of the boardroom can be used to host business events. Both
Dutch Pavilion inside and outside the pavilion, the Netherlands offers
opportunities for connecting and networking. The
The pavilion is a meeting place where businesses, pavilion can also be used for company events.
knowledge institutions, government bodies and civil Please note that Corona measurements can lead to a
society organisations can come together to network, change in visitor numbers in the pavilion.
share knowledge and show what the Netherlands has
to offer with respect to ‘uniting water, energy and food’. Start planning your meeting or event today. Tell us
Given the international character of the Expo, the Neth- about your requirements, and we can start planning
erlands Pavilion serves as a global platform. together. Contact Pavilion Director Niels Bouwman at
The pavilion’s business lounges, exposition room and niels.bouwman@minbuza.nl or on +971 54 57 222 83.
Business Lounge Business Lounge – Banquet
The business lounge of the Netherlands Pavilion has a
multifunctional setup so as to cater to the needs of a
variety of guests. Depending on the Covid-19 situation,
the maximum number of guests will be adjusted ac-
cordingly. Do you want to bring your clients or partners
to a unique venue for a meeting? Come to our pavil-
ion, we will guide you through our spectacular biotope
and its show areas. With its flexible setup, the business
lounge can facilitate all kinds of activities.
Business Lounge – Lounge setup
There’s no better way of getting to know your current
and future business partners than during a good dinner
at an inspirational venue. Overlooking of the food cone,
our business lounge can be easily turned into the
perfect high-end dinner location.
The business lounge, which holds a maximum of 60-100
people, provides an area where you can meet new
people and showcase your company on one of the
available screens. You can also make use of our
curved board room for more formal meetings
(max. 16 people).12
Business Lounge – Presentation Auditorium
Next to our business lounge, our auditorium enables
you to take a deeper dive into different topics in a more
seminar-like setting, with different AV options to strength-
en the message and interaction with the audience.
Documentaries, in-depth analysis and other types of
presentations can be joined by 40 people. There are
three types of setups:
Auditorium – Speaker
The business lounge can be used to showcase your
new products with the help of our innovative 180° pres-
entation screen. This way, you can make the lounge
your own, using your organisation’s corporate identity. It
can be used for pitches, product releases and TEDx-like
presentations to a maximum of 40 partners.
Business lounge – informal
Expo is about celebration! And that’s where the Dutch
come in. Of course it’s possible to celebrate your suc-
cesses in a more informal way after regular opening
hours. Once the pavilion closes its doors to regular vis-
itors at 22.00, the business lounge and post-show area
can be transformed in a more joyful setting!13 Auditorium – Exhibition multiple stages Auditorium – Exhibition single stage
14 Venue details: Room details sqm Auditorium 130 Business Lounge 253 Auditorium + Business Lounge 383 Time slots Morning & Afternoon 10:00 – 17:00 Evening 18:00 – 22:00 Whole day 10:00 – 22:00 Room rates Rates including AV-equipment* and digital options, will be published shortly. *AV EQUIPMENT Audio-visual equipment (projector, screen, wireless microphone(s)) included Please note headsets will be used in the auditorium! Wi-Fi complimentary FOOD & BEVERAGE We are pleased to cooperate with Van der Linde Catering + Events. The ‘Banqueting Book Dutch Dubai 2020’ will be available mid June 2021.
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Programme at a Glance
Brief overview of the Dutch participation
When will you join us Expo 2020 Dubai? Below is an overview of the Netherlands’ involvement, presenting the high-
lights of our presence at the world exposition. More in depth information on the theme weeks can be found in the
next chapter, providing the information you need to plan your impactful presence at Expo 2020 Dubai.
Our theme weeks generally coincide with the Expo theme weeks and trade fairs or other big events in the UAE
(page 38). However, some theme weeks can be exclusively found at our pavilion.
THEME WEEK FOCUS AREAS DATES
Climate change, disaster risk management,
Climate and Biodiversity climate adaptation, at-risk regions, biodiversity 3 – 9 October 2021
conservation
Space travel and exploration, space tourism,
Space Week space monitoring systems, data and remote 17 – 23 October 2021
sensing
Water: flash floods and heatwaves, resilience
Urban and Rural Develop- challenges, climate adaptation and innova-
31 October – 6 November 2021
ment tion in cities
Food: feeding future megacities
Celebrating the best the Netherlands has to of-
fer at the nexus of water, energy and food and
National Day 3 November
the formal opening of the Netherlands Pavilion,
where we unite water, energy and food
Two-day symposium focusing on offshore
energy transition and related new and proven
Offshore Energy Transition technologies such as platform electrification, 12– 18 November 2021
hydrogen, CCS and (floating) wind energy,
plus the EU-GCC Clean Energy Summit
The Netherlands as an international partner
Global Goals on the Sustainable Development Goals as they 16 – 22 January 2022
relate to water, energy and food
Dutch healthcare sector seminar with link to
Health and Wellness Arab Health, visited by trade mission and/or 30 January – 5 February 2022
high-level Ministry delegation
Sustainable Greenhouses & Indoor Farming
Food, Agriculture and Liveli-
to feed Future Mega Cities, Sustainable Urban 20 – 26 February 2022
hoods
Delta
Speakers on sustainable water technology,
Water oceans, and innovative international partner- 20 – 26 March 2022
ships17
Thematic Weeks at the want to put you in touch with your key stakeholders
Dutch Pavilion in the UAE, the GCC and the rest of the world. We are
doing this by co-creating a programme that is linked
The Netherlands’ participation in Expo 2020 Dubai to other major events at the world exhibition and the
focuses on several Expo theme weeks and trade fairs UAE. Trade fairs and theme weeks at Expo are expected
in the UAE, plus a number of exclusively Dutch theme to be well attended, with delegations from all over the
weeks. This global event will serve as an springboard world. By organising theme weeks, the Expo organisa-
for business and trade in the region well beyond 2020. tion makes sure that you meet a wide variety stakehold-
This is the time to showcase the kind of innovative and ers from your sector in just one week.
sustainable solutions the Kingdom of the Netherlands is
known for, with a particular emphasis on water, energy The Netherlands works with several public-private
and food. partnerships, formed solely to co-create an impactful
programme. With the collaboration of CEOs, captains
Expo 2020 is a chance to work together and build on of industry, innovators and other bright minds, we de-
the growing global consensus regarding the Sustaina- vised a range of in-depth activities that will enable you
ble Development Goals. These goals provide a frame- to find new partners and opportunities.
work for a more effective way of partnering to create a
better future, through solutions that bring together gov- We have several economic missions planned that will
ernments, businesses and knowledge institutions. The be closely aligned with the theme weeks at the pa-
Netherlands Pavilion at Expo 2020 Dubai is an opportu- vilion. Student challenges and scale-up competitions
nity to showcase the kinds of innovative and sustaina- will serve to ensure that innovative solutions to global
ble solutions the Netherlands can provide in the areas challenges are presented in the most creative formats.
of water, energy and food and the related sectors. We are boosting international collaboration by organis-
ing several high-level summits and by connecting with
An in-depth, week-to-week event calendar for each important trade partners.
theme can be found in the sections that follow, helping
you find the right moment to become active at this If you would like to know which other countries are
global event. active in a specific theme week, the Expo team has the
information you need. Please reach out to us at DIO-EX-
At Expo 2020 Dubai we want to help you connect. We PO2020@minbuza.nl.18
Event Calendar
Climate & Biodiversity Week
We find ourselves at a crucial juncture, a time in which we must take decisive collective action to protect our planet,
and the life it sustains, for future generations. It is an opportunity for us to take our place in history as the generation
that stepped up to rein in climate change. By adapting human activity to operate within Earth’s planetary bounda-
ries, a sustainable future is within our grasp. A new global system, defined by circular economies powered by renew-
able energy, will ensure that polar regions can be protected from the effects of global warming, and that life on land
and in our oceans can be free from the threat of extinction.
Week 40 The Dutch contribution to Climate and Biodiversity Week is twofold: there will be a strong focus on climate
03/10 – 09/10 adaptation and the best the Netherlands has to offer in mitigating measures. Given the overlap with
the WETEX exhibition in Dubai, we will also focus on renewable energy sources (solar power) and water
technology.
The climate is changing. That much is clear. We also know that the effect of these changes are potentially
far-reaching. But there is considerable uncertainty about the extent and speed of developments. How
can we, despite that uncertainty, tailor our policy and investment decisions in the present to cope with
climate change in the future? How can we make our infrastructure and cities resilient to climate change?
Climate change affects not only our built environment but also the natural environment. Understanding
how habitats change and adapt is crucial to enabling sustainable and future-proof developments. We
are beginning to understand how past developments have impacted the climate. We are now seeking
to limit this impact and develop in a climate-neutral way, e.g. by thinking in terms of a circular economy
or by devising compensation projects for nature. But what if we can come up with a truly climate-positive
way of shaping our world, not by limiting the impact on climate and the environment, but by creating op-
portunities for nature and biodiversity in everything we design? Dutch organisations are working together
to further this paradigm shift in an integrated way, and they are looking for partners around the world to
build a better future together.
The programme of Climate and Biodiversity week will consist of inspiring items like:
- Climate Interactive (a climate change simulation tool)
- The Utrecht Sustainability Game Jam
- Dubai Citizen
- Sustainable marine design: developing marine infrastructure that has a climate-positive impact
- Resilient infrastructure and adaptive pathways.
If you are interested in participating in the Dutch programme for this week and have inspiring contribu-
tions of your own, please contact Ahmed Elkadi, Deltares, at Ahmed.Elkadi@deltares.nl.
Also at the pavilion
The Netherlands has a long track record in the field of climate adaptation. In our own country major in-
frastructural projects protect the people from the sea, and innovations are needed to address challeng-
es related to rising sea levels. At the pavilion you can take part in seminars, roundtables and presenta-
tions on this issue by thought leaders and captains of industry. Furthermore, innovative Dutch companies
will have the opportunity to showcase their latest in the field of solar technology, renewable energy and
water tech.
Incoming Trade missions
Tentative: A delegation focused on renewable energy solutions, solar energy and water technology will
visit the WETEX and the Netherlands Pavilion. This will provide an opportunity to reach out to international
partners and forge new partnerships in these highly innovative sectors.
Exhibitions, trade fairs and summits in the UAE
WETEX
The exhibition aims to integrate all sectors of the energy industry and bring together trade and technical
sectors while facilitating the creation of new trade opportunities, stimulating the exchange of ideas and
experiences and showcasing the latest innovations. Solar energy and water technology are key sectors
at this exhibition. Visit www.wetex.ae for more information.19
Space Week
Space travel and exploration has captured the imagination of generations, and with exponential technological ad-
vancement, the dream of space tourism is now closer than ever to being a reality. At the same time, with outer space
remaining one of our few truly shared resources, the peaceful and equitable management of this distant realm
requires concerted international cooperation among space-faring nations. During this fascinating week we highlight
the very latest innovations in space research and travel, while also providing a platform to discuss critical issues.
Week 42 The Netherlands’ contribution to Space Week will focus on the importance of preserving the Earth, from
17/10 – 23/10 an outer space perspective. During this week the Netherlands will inspire future generations by teaching
people about space, planet Earth and technology. Educating future generations will be a key element of
our participation in this week. We hope to announce our new partner for this week soon.
This week will welcome several exceptional keynote speakers, flanked by a programme focused on edu-
cating young people on Earth preservation. There will be a certain overlap between Space Week and the
programme for the International Astronautical Congress in the UAE.
We have time slots available for a business programme, for instance to showcase innovations on space
monitoring systems in food production (e.g. crop monitoring) or water (e.g. space observance of the
oceans). Feel free to contact us at DIO-EXPO2020@minbuza.nl for more details or to submit ideas you
would like to pitch for this week.20
Urban & Rural Development Week
Whether in rural or urban settings, access to safe and affordable accommodation is a fundamental right. With more
than 70% of the world’s population expected to live in cities by 2050, and over a billion people already living in infor-
mal settlements, it is more important than ever to build resilient and sustainable habitats supported by networks of
inclusive infrastructure and services. As the pressures on cities and communities escalate, Expo will bring together ex-
perts, administrators and private citizens to re-think the way in which habitats – urban and rural, formal and informal –
are designed and managed. From innovative transport, sustainable housing and green public spaces to renewable
energy and the circular economy, habitats of the future are being imagined with sustainability and inclusivity at their
core.
Week 42 The Netherlands is looking forward to showcasing its innovations for a sustainable and liveable city at
17/10 – 23/10 Expo 2020 Dubai. This week will focus on several themes: water, food, sustainable building and urban
mobility.
Water:
Water (SDG 6) is a key component of the ‘water, energy and food triangle’, especially in urban areas.
Water is needed to produce energy and food and plays a crucial role in climate change and the cities
of tomorrow. The Netherlands will focus on the subthemes of ‘climate adaptation’ and ‘water-smart cities’.
During this theme week the Netherlands will lead a city-to-city panel to examine how different cities
around the world are coming up with solutions to tackle the two climate extremes: flooding and heat
stress. This panel will look at best practices, innovative infrastructure, integrated management of urban
environment solutions, water technology tools, community initiatives, nature-based approaches, and
ways in which cities are using citizen-outreach initiatives. Cities being considered for this exploration
include Rotterdam, Chennai, Vancouver, Dubai, Muscat, Copenhagen, Orlando, Tirana, Rabat, Medellín,
Santiago, Singapore and Mexico City.
In addition to the high-level, city-to-city panel and presentations on the above-mentioned themes with
the multi-city panel, Dutch organisations and selected counterparts around the world will have an
opportunity to present their solutions in two in-depth workshops for an international audience of deci-
sion-makers and possible partners. The event will integrate the voices of young professionals through a
session led by Wetskills, featuring strategies devised by teams of young experts in the UAE and the Nether-
lands who have joined forces on urban resilience challenges. Customised matchmaking, network events
and seminars will also complement the activities to help participants make meaningful connections.
Matchmaking, network events and seminars are important elements in this week.
Food security in Urban areas
Hundreds of megacities will arise in the years ahead, and they will want to produce their food locally. The
Netherlands, as one of the most innovative food producers in the world, has what it takes to feed these
megacities. In 2030 five billion people will be living in cities, most of them in metropolises of more than a
million people. During the current COVID-19 pandemic, but also in the years before, there has been an
increase in local demand for fresh, sustainably produced food.
The Netherlands is taking part in a global effort to develop solutions to feed these megacities, and
acceleration is necessary in order to develop new markets with innovative concepts, such as advanced
greenhouse systems and indoor farming. Indoor facilities are able to eliminate water waste by recycling
the same water throughout their operation. Indoor agriculture also reduces risks to the food supply chain.
Volatility decreases the closer you get to the supermarket shelf.
The Netherlands will organise dedicated ‘Feeding Megacities Seminars’ that set out a future-proof, sus-
tainable supply system for fresh food.
Business matchmaking, networking receptions and seminars with a focus on feeding megacities will
highlight Dutch involvement in food issues.21
Week 42 Speakers (t.b.d.)
17/10 – 23/10 • Expo Champion Meiny Prins – CEO Priva – Sustainable Urban Delta
• Expo Champion Mayor Ahmed Aboutaleb of Rotterdam
• Chief Government Architect of the Netherlands – Panorama NL
• Floriade
• Wageningen University
Urban Mobility
The Dutch are well known for their love of bicycles and their use of cycling as a primary mode of trans-
portation in urban areas. Cycling is good for your health, the environment, your wallet and so much
more. The Netherlands is working together with a wide array of partners across the world to spread
the gospel of cycling as a mode of transport in the city. At Expo 2020 Dubai the Netherlands is keen to
showcase what can offer in terms of cycling mobility (t.b.d.) and highlight some of its most successful
partnerships around the globe.
Partners & Speakers (t.b.c.):
Witteveen + Bos, KuiperCompagnons, Deltares, Drainblock, KWR, Rebel Group, MVRDV,
IHE Delft, Elemental Water Makers, Urban Rainshell
Incoming Trade missions
Tentative: The Netherlands will celebrate its Expo National Day on November 3, which will also be the
official opening of the Netherlands Pavilion. To celebrate this momentous event, the Netherlands will orga-
nise a trade mission to the UAE and Expo 2020 Dubai under the umbrella theme of ‘Uniting Water, Energy
and Food’.
During this economic mission you will meet new partners from the Gulf region and beyond. Matchmak-
ing, networking events, public exhibitions and more will enable you to boost your business on a global
stage.22
The Netherlands’ National Day
Week 44 On 3 November, the Netherlands will celebrate its Expo National Day and formally open the pavilion. The
3 November National Day will also be the start of the cultural programme, and the Netherlands Pavilion will welcome
the first large trade mission from the Netherlands to the Expo. For more details on the National Day
programme, please see below or contact the Dutch Dubai EXPO team via DIO-EXPO2020@minbuza.nl for
more information.
Economic programme
The economic programme is tentative. There will be a reception at the Netherlands Pavilion with the
Dutch business community of Dubai and members of the trade mission (together with the Minister for
Foreign Trade and Development Cooperation).
Furthermore, a lunch (or dinner) will be held at the pavilion with CEOs of Dutch companies in the Gulf
region, their most important local contacts/partners and Emirati investors with interest in the Netherlands.
On that day, there will also be a lunch with young, innovative entrepreneurs in the field of food produc-
tion.
Youth programme
A lecture on inclusive finance will be given by a high-level delegate from the Netherlands at American
University of Sharjah or at the Emirates Diplomatic Academy.
Cultural programme
To celebrate the start of the cultural programme, the pavilion will welcome a high-level guest of honour
from the Netherlands to open the cultural event series, which will kick off with a dance performance by
choreographer David Middendorp.
A complete overview of the artists performing or exhibiting at the Netherlands Pavilion during the six
months of the Expo can be found on page 38 of this document. For more information or questions,
please do not hesitate to contact the head of cultural programming, Monique Ruhe
at DIO-EXPO2020@minbuza.nl.
Incoming delegations
Tentative: A large economic mission to the UAE and Expo 2020 Dubai around the theme of water, energy
and food will accompany a high-level delegation, formally opening the Netherlands’ participation in the
world exhibition. During this mission participants can expect B2B matchmaking with companies from
the UAE (and the wider GCC region), networking events, seminars and opportunities to showcase their
company.23
The Netherlands Offshore Energy Transition Week
The Netherlands is a very densely populated and energy-intensive country which serves as a major energy hub for
many European counties. It has five big industrial clusters, large deposits of natural gas, excellent infrastructure and a
highly educated population. The energy consumption in the Netherlands is mainly in the form of natural gas,
imported coal and oil, plus an increasing amount of renewable energy. The Netherlands is in the process of
transitioning to fully renewable energy. During the Offshore Energy Transition Week, several theme-related activities
are scheduled to take place at the Netherlands Pavilion. Find out below where you can plug in.
www.topsectorenergie.nl/en
Week 45/46 Water, energy and food security are global issues. The Netherlands is working hard to tackle them. With
12/11 – 18/11 such a large part of the country below sea level, we have had to protect our land from the powers of
nature for centuries. And when it comes to energy, we are reducing our dependence on fossil fuels as we
transition towards a sustainable, reliable and affordable energy system. We are taking the lead in the
development of alternative energy sources and technologies.
ENERGY IN THE NETHERLANDS
Over the past decades, we have built wind farms in the sea and heated homes and offices with
recycled energy from datacentres and greenhouses. Stands out by resourcefulness, applied science
and ‘can do’ mentality in strong collaborations of Government, business, knowledge institutes, we are
keen to share projects and innovations that showcase our strong capability in connecting sectors,
humanity and technology with a sustainable mind-set.
EMBRACING THE ENERGY TRANSITION
With abundant availability of natural offshore resources at our doorstep, an excellent energy
infrastructure and a well-educated population, The Netherlands has an impressive track record of over
more than half a century on making different offshore energy solutions working together. Now, new
insights and our commitment to the Paris agreement targets towards net zero emissions in 2050, are
driving spectacular innovations to tackle climate change. These technological innovations, as well as
changing behaviour, a broad view on economics and system integration, are essential to expedite the
energy transition. Key topics in the transition towards net-zero emissions include: Renewable energy (wind
& solar), (green) hydrogen and System integration
GET INSPIRED BY THE DUTCH APPROACH
Attending The Netherlands Offshore Energy Transition Week is particularly suitable for international
stakeholders who want to get inspired by the Dutch Approach or who are interested to build on
partnerships with Dutch private or public parties. The sessions will bring in-depth knowledge on Dutch
innovative strength by showcasing concrete expertise on energy transition related topics. During the
programme lessons learned from the Dutch energy transition will be shared as well as long term
perspectives to start discussions with (potential) partners.
Exhibitions, trade fairs and summits in the UAE
Week 46: 15-18 November 2021
Location: ADNOC Center, Abu Dhabi
ADIPEC
The Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) is one of the
world’s premium and most influential events and meeting point for the energy industry.
Over the years the exhibition has grown exponentially and keeps doing so. ADIPEC 2019
attracted even more visitors than 2018: 155,000! Furthermore over 2,200 exhibitors spread
over 15 exhibition halls showed themselves to the world. Also the exhibition hosted more
than 160 conference sessions and more than 1,000 expert speakers.
With IRO organising the Dutch participation at ADIPEC for more than a decade now, this
year’s event pavilion includes a new feature: The Energy Transition Lounge. Organisations
who want to extend their stay in the region after attending the Offshore Symposium at
Expo2020 Dubai are welcome to join and use this lounge as a meeting point during their
visit to ADIPEC. Visit www.adipec.com and https://iro.nl/calendar/adipec-2021/ for more
information.24
Location: Dutch pavilion at Expo2020Dubai
Week 45 Offshore Symposium for International and Dutch Stakeholders
12/11 - 13/11
“EMBRACING THE ENERGY TRANSITION - THE DUTCH APPROACH”
AN EXCITING VOYAGE TO EXPLORE THE ENERGY SYSTEM OF THE FUTURE
Guided by key players and renowned experts from the Dutch energy sector, this
symposium is centered around the roadmap towards a future-proof offshore energy
supply system that is safe, reliable and affordable. The two-day programme offers
an exciting voyage along all steppingstones leading to this new and sustainable
system, showcasing specific cross-sectoral Dutch expertise from businesses,
government and knowledge institutes.
On 12 November point of departure is a status update on sustainable developments in
the oil & gas sector while we travel towards station “100% Green”. Meanwhile, we explore
new and proven technologies such as platform electrification, hydrogen, CCS and
(floating) wind energy. During lunch and coffee breaks inspiring speakers with
refreshing views on today’s sustainability issues will join the group. We resume our
expedition on 13 November, focusing on developments and innovations above the
water surface – such as floating solar and artificial energy islands- before taking a deep
dive into the sea, where we address topics related to preservation of underwater
ecology, multiple use of offshore sites and marine & tidal energy. At the end of this
second day, we eventually arrive at the destination where all the dots are connected by
experts from the sector providing a holistic view on the energy system of the future.
ENQUIRIES
• IRO: Tjerk Suurenbroek, t.suurenbroek@iro.nl
• NWEA: Daniëlle Veldman, danielle.veldman@nwea.nl
Furthermore at the pavilion
Week 46: 14 November 2021
Location: Dutch pavilion at Expo2020Dubai
EU-GCC ENERGY DAY
The EU-GCC Energy Day will be organised in the Netherlands Pavilion. The programming
teams for the themes of offshore energy and hydrogen will join the programme to
discuss the opportunities for collaboration on the energy transition between the
Netherlands, EU and GCC region at the level of policy. More details will follow soon. For
information or suggestions, please contact the Dutch Dubai team at DIO-
EXPO2020@minbuza.nl or Kenneth Colijn (RVO/ICEP) at kenneth.colijn@rvo.nl25
Global Goals Week
The United Nations Sustainable Development Goals (SDGs) are our global blueprint for a better world, and a state-
ment of our collective ambition for dignified and equal opportunities for all. This Expo is an unparalleled opportunity
to mobilise citizens around the Global Goals. Events during this week will take stock of how far we have come, exam-
ine the role played by various actors – including individuals – with regard to the SDGs, and explore how we can act
together to chart a way forward.
Week 3 The programme for the Netherlands Pavilion for the Global Goals Week will focus on several themes
16/01 – 22/01 linked to the SDGs: water, food, energy, sustainable and smart solutions and more. With the Abu Dhabi
Sustainability Week (ADSW) and the Water, Energy and Food Trilateral Summit, the Global Goals week
features a packed programme.
Exact date t.b.a Water
Theme: Water, Energy & Food for Cities, Industries and Agriculture
Global challenges - integrated local solutions
The Netherlands is partly man-made. We engineer our world by being both practical and creative. That
is also how we look at the water cycle. It’s not about doing more of the same on a larger scale but rather
about finding new solutions that take the water cycle to the next level, in a practical, efficient, sustainable
and cost-effective way. It is a continuous revolution, in cooperation with national and international part-
ners and experts. Living in a challenging environment, the Dutch have had to be inventive throughout
their history. It is this mindset that has made us look for new approaches and techniques time and again,
constantly developing our knowledge into new innovations. It made us experts on specific niches within
the field of water technology.
By 2050, an estimated 9 billion people will live in large urban areas. Clean water for people, industry and
food production will become a challenge. This is why the contribution of the Core Team Water to the Expo
programme for the Netherlands Pavilion focuses on these very areas: solutions for cities, industry and
agriculture.
The Netherlands will hold a global water seminar focused on global challenges and solutions as well as
regional issues within the GCC region. We seek to foster cooperation on water issues in the Gulf region
and around the world through local partners, while seeking the best approach to forming partnerships
and finding solutions to existing challenges.
Sub-thematic focus:
• Water management / ground water management / IWRM
• Water storage / water distribution
• Ecosystem restoration / Flood management / NBS
• Drinking water technology
• Smart water technologies / NRW / asset management
• Desalination / Zero-brine technologies
• Renewable energy sources for desalination
• Decentralised water treatment
• Reuse of wastewater / wastewater treatment plants
• Water for agriculture use
• Water for food production
The above-mentioned water seminar will be planned around the Abu Dhabi Sustainability Week (ADSW),
which takes place from 17 to 19 January 2022. In terms of content the seminar will also overlap with the
trilateral summit between Netherlands, Jordan and the UAE.26
16/01 – 18/01 Circular Economy programme
Themes: Circular Building and Infrastructure, Plastics, Waste Management
Dutch cities, businesses and the government embrace the circular economy as one of the solutions to
reach their climate and city goals. The Dutch government and cities like Amsterdam and Rotterdam have
committed themselves to becoming fully circular by the year 2050, by reducing the use of virgin materials
by 50% in 2030.
A circular city is a resilient, healthy and competitive city, able to meet the needs of its residents within the
natural bounds of what the planet can provide. Core elements of circularity are embedded in each key
urban system; from water, to housing and infrastructure, to food and nutrition. As in a circular economy,
a circular city keeps resources at their highest potential for as long as possible, through sharing, reusing,
repairing, remanufacturing and recycling. But circularity is also about renewable energy, social inclusivity,
biodiversity and new coalitions. It takes a shift in mentality to change what has long been considered
waste into resources or input for new products and businesses.
How do we design our cities, infrastructure and industrial processes in a way that they are energy positive
and their materials can be re-used after the life cycle ends? In Dubai Dutch experts will share their ideas
and experiences and look for international business partners to develop ideas and scale up innovations,
because the Circular Economy needs world-wide engagement and collaboration. Our supply chains are
organised internationally, and we need to collaborate to close the loops.
The Dutch Circular Economy program in Dubai will focus on construction, plastics and waste
management, bringing together innovative architects, project developers, service and product
suppliers to meet with international developers and construction companies. Discussions of new ways
to produce, reduce and re-use and recycle plastics are high on the European and Dutch agenda. We
have an opportunity to discuss collaboration in the region where most of the virgin materials are being
processed. Join us at the Netherlands Pavilion to talk with representatives of Dutch and international
circular economy hotspots. Below is the programme drawn up by Holland Circular Hotspot (HCH) for the
Netherlands Pavilion.
16 January
• Arrival and welcome reception/ kick off
17 January
• Circular Economy Pop-Up Expo at the Pavilion. Fifteen of the most innovative CE companies will show
off their products or pitch innovative solutions.
• Circular Economy visits/digital tours (side visits are planned during the other days) outside the Dubai
Expo 2020 site to Masdar City, Abu Dhabi Waste Management Centre, the Ministry of Infrastructure
Development, UAE housing authorities
18 January
• Bilateral meetings/international hotspot meetings in the Netherlands Pavilion with the following part-
nering countries on some of the key issues in CE:
- KSA (SIRC) – Plastics
- China – Plastics
- France - Plastics
- Switzerland – Construction
- Nordics – Construction
- US – Construction
- Singapore/Asean5 – Waste
• Visit other national pavilions during the Abu Dhabi Sustainability Week for pre-organised meet ups/
workshops with other countries/national pavilions. Targeted audience: decision-makers for national
projects on sustainability/cities, potential partners for Dutch businesses.27
16/01 – 22/01 Incoming Trade missions
Tentative: high-level incoming trade mission attended by several government ministers. Issues related to
the Circular Economy and Water will be a key element of the trade mission.
Circular Economy
The mission will include seminars at the Netherlands Pavilion, side visits and matchmaking sessions or-
ganised by HCH. HCH sees opportunities to reach out to and collaborate with partners and other coun-
tries on issues like circular building and infrastructure, plastics and waste management, and to organise
a Circular Economy Week. In addition, HCH will mobilise its CE Hotspot/CE Hub network.
Furthermore at the pavilion
Challenge
During Expo Dubai 2020 the Netherlands will organise a challenge linked to the water-energy-food nexus
which will specifically focus on food security. Competing businesses will come up with smart and sustain-
able solutions to prove how their company can tackle the global problems of the future. This challenge
will give a global platform to the pre-selected contestants, offering them a chance to present themselves
to the world. The challenge will be linked to the WEF Trilateral Summit, hosted by world leaders from Jor-
dan, the Netherlands and the UAE.
Exhibitions, trade fairs and summits in the UAE
17/01 – 19/01 World Future Energy Summit
The World Future Energy Summit is the leading international event accelerating sustainability and the
global transition to clean energy. An expo, technology showcase, investment incubator and business
forum all rolled into one, the summit brings together leaders, innovators and global thinkers to share
ideas that form the blueprints for a sustainable future. For more information please visit
www.worldfutureenergysummit.com.
18/01 – 20/01 Water-Energy-Food summit
The UAE, Jordan and the Netherlands will jointly organise a High-Level Summit on water, energy and food
security during Expo 2020 Dubai. The Summit will combine policymaking with practical solutions for water,
energy and food challenges. It will project the positive message that an optimal use of water, energy and
food resources is a decisive step towards the Sustainable Development Goals (SDGs). The Summit will
focus on three case studies with a regional, national and urban accent. Yet the lessons to be drawn from
them are applicable worldwide, as water, energy and food scarcity are global issues. The programme will
be as follows (t.b.c.):
18 January (evening)
• Opening of the Trilateral Summit with a high-level welcome reception for participants
• Curated VIP tour of the UAE, Jordan and the Netherlands Pavilion
19 January
• Keynote speech, Global and regional context: Water, energy and food security in the MENA region
• Voices of the Youth: Presentation of the results of Youth WEF meetings/surveys in UAE, Jordan and Neth-
erlands
• Response by government leaders and CEOs
• Presentations of the main findings of three WEF case studies in three parallel breakout sessions
• Panel/roundtable discussions on how different stakeholders (government, businesses, knowledge/
research institutes, youth organisations) can contribute to specific WEF challenges and how this will af-
fect other stakeholders in the system. Special attention will be paid to governance including the social
dimension.28
20 January
• In-depth exploration of special topics in parallel breakout sessions with participation of all stakeholders
(government, private sector and knowledge institutions, young people)
• Plenary sessions
• Comparative analysis of the three case studies; learning lessons beyond the cases
• Takeaway (special topic) sessions
• Policy recommendations/practical steps towards integrated WEF solutions and long-term sustainable
development: the way forward
• Partnering for solutions and success: new WEF multi-actor coalitions, new projects and financing
• Awards ceremony for the best WEF innovation
• Concluding remarks by the various stakeholders: government, businesses, knowledge/research insti-
tutes, youth representatives
For more information, please contact the Dutch Dubai team via DIO-EXPO2020@minbuza.nl
15/01 – 22/01 Abu Dhabi Sustainability Week (ADSW)
Abu Dhabi Sustainability Week (ADSW) is a global platform for accelerating the world’s sustainable devel-
opment. The week brings together a unique mix of policymakers, industry specialists, technology pioneers
and the next generation of sustainability leaders. Through its initiatives and events, ADSW is a catalyst for
sharing knowledge, implementing strategies and delivering solutions to drive human progress.
For more information please visit www.abudhabisustainabilityweek.com.You can also read
