PRODUCT DESIGN Double Award Master's Programme / Academic Master's Programme in - Domus Academy
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Double Award Master’s Programme / Academic Master’s Programme in
PRODUCT DESIGN
www.domusacademy.com
DOMUS ACADEMY MILANO PRODUCT DESIGN
Programme Leader
Aoi Hasegawa
Double Award Master’s Programme / Academic Master’s Programme in
Product Design
“Our students are exposed to different
professional perspectives that teach
you to think outside the box.”
DOMUS ACADEMY MILANO PRODUCT DESIGN
Why a Master’s in
Product Design
01
Study at a highly ranked academy in Milan, the world’s
capital of design and fashion and earn a worldwide
recognized, International Double Award Master’s,
consisting in a UK-accredited Master of Arts degree
from Regent’s University London plus an Academic
Master’s degree accredited in Italy.
02
Customize your academic pathway.
Take part in cross-disciplinary workshops where you
will collaborate with talented international students to
work on projects for leading companies.
03
Learn how to create disruptive solutions within future
scenarios and enhance your professional profile.
04
Boost your career connections with our unique
professional experience opportunities and join a
global network of more than 25,000 alumni who are
influencing design around the world.
DOMUS ACADEMY MILANO PRODUCT DESIGN
Milan
Design is part of the fabric of Milan. From the city’s
fashion tradition to its new role as a startup hub, Milan
is home to a thriving commercial design industry and a
globally facing creative culture. Life in Milan moves at
a relentless pace, in fact it’s hard to remain unmoved
or detached from all the cultural, social and business
activities afoot. It follows that there is no better place
to pursue a design education.
Milan is the world capital of fashion and design, brimming with innovative
and creative people, emerging designer boutiques and businesses whose
longstanding success is built on design.
The centre of Milan is home to the flagship stores of some of the most
important fashion and design brands, including Cappellini, Driade, Kartell,
Versace, Armani and Valentino. Therefore, students can draw inspiration from
the trend-setting work of the world’s leading designers and, at their fingertips,
will be Italy’s finest artisans and manufacturing facilities, that make Made in
Italy craftsmanship famous around the world.
Milan bristles with life. Every year during the Fashion Weeks, Design Week
and their various ancillary activities such as the Fuorisalone, Milan becomes
one big showroom, full of non-stop exhibitions, performances, parties and
conferences featuring prestigious international guests. But the reach of
design doesn’t stop there, it can be seen in the outline traced by the city’s
new skyline, in the partnerships being developed between research, design
and business, and in the deployment of new technologies that tackle the
widest possible range of design problems. Milan is a creative environment like
no other.
DOMUS ACADEMY MILANO PRODUCT DESIGN
What will you gain?
• Manage the professional development of
creativity, design, and product solutions for omni-
channel distribution and consumption.
• Implement inter and cross-disciplinary creative
exchange to evolve an appropriate creative
language for contemporary solutions and
storytelling.
• Leadership and communications skills for the
development of complex creative design projects.
• Developing responsible ethical practices and
solutions.
Career Profiles
You will get the knowledge, confidence and insight to pursue creative
roles in Product Design, Industrial Design, Design Strategy, Research and
Management. The programme will equip you with the skills you need to
succeed in the international Product Design arena.
Start your own businesses of product or multi-disciplinary design or explore a
wide range of design-related roles.
PRODUCT/INDUSTRIAL DESIGNER
DESIGN RESEARCHER
UX/UI DESIGNER
Vice Versa, project by Cansu Damla Ural, Diego PACKAGING/CI DESIGNER
Catalano, Master’s in Product Design 2021
in collaboration with Fucina ENTREPRENEUR
DOMUS ACADEMY MILANO PRODUCT DESIGN
Is it for you?
If you want to:
• Independently undertake advanced research
• Develop product concepts employing techniques
to deliver innovation for future product design
development opportunities.
• Conceive, design and implement creatively,
product design concepts, collections, scenarios,
and solutions at different scales, utilising cross-
disciplinary creative and business approaches.
• Document, present, communicate, and defend
a contemporary approach to product design
development by critical thinking
• Learn brand representation, communication,
business, and consumer interaction strategies in
the context of product.
VIR KARAMCHANDANI
Master’s in Product Design 2016
Now UX Designer Deloitte Digital
DOMUS ACADEMY MILANO PRODUCT DESIGN
INTAKES
September 2021:
• From 30/08/21 to 29/07/22: AFAM
Programme
• From 30/08/21 to 18/11/22: UK
November 2021: DURATION:
• From 02/11/21 to 04/11/22: AFAM • 11 months - Academic Master’s Programme
• From 02/11/21 to 17/02/23: UK
• 14 months - Double Award Master’s Programme
February 2022:
Each Master’s Programme is workshop based, supplemented with seminars,
• From 02/02/2022 to 23/12/2022: AFAM lectures, tutorials and fieldwork. Industry professionals, the programme
• From 02/02/2022 to 24/03/2023: UK leader and project leaders will guide you via individual coaching and
mentorship.
4 MODULES: course + workshop
COURSES:
Coursework focuses on examining the theory that underpins the field
through lectures and exercises, as well as tutorials that teach management
and marketing strategies specific to the industry.
WORKSHOPS:
Guided by industry professionals and faculty project leaders, you will work
with leading companies on projects such as creating new products or services
for different industrial sectors on a worldwide scale.
INTERNSHIP:
While working for a company you will complete assignments that are part of a
real project.
STUDY TOURS:
Company Visits – Guests from Industries
Piega, project by Daan Snippe, Merve Balikcioglu, Master’s in Product Design
2021 in collaboration with Fucina
DOMUS ACADEMY MILANO PRODUCT DESIGN
Academic Offering
ACADEMIC MASTER’S PROGRAMME DOUBLE AWARD MASTER’S PROGRAMME
DURATION: 11 months (MASTER OF ARTS)
ACCREDITATION: Italian Ministry for University DURATION: 13-15 months
and Research (MUR)
ACCREDITATION: Privy Council UK
ECTS: 60
ECTS: 90 (180 UK credits)
LANGUAGE: English
VALIDATION: by Regent’s University London
STARTING IN: September / November / February
LANGUAGE: English
STARTING IN: September / November / February
ELECTIVE WEEK IN LONDON
Students enrolled in the Double Award Degree will have the possibility
to spend one week at Regent’s University London attending classes,
workshops, doing city tours and visiting museums, exhibition and
galleries.
DOMUS ACADEMY MILANO PRODUCT DESIGN
Programme Structure
Academic Master 1st Level Double Award Master’s
Programme
theoretical
Module I Module II Module III Module IV Module V Module VI
Theoretical Course 1 Theoretical Course 2 Theoretical Course 3 Theoretical Course 4 Professional Final Degree
+ Core WS 1 + Core WS 2 + Elective WS 3 + Final Workshop Experience Project
Project
24 UK credits 24 UK credits 24 UK credits 24 UK credits 24 UK credits
12 ECTS 12 ECTS 12 ECTS 12 ECTS 12 ECTS
Critical and Creative Framework 1 Critical and Creative Framework 2
10 UK credits 10 UK credits 40 UK credits
Each Master’s Programme is workshop based, supplemented with seminars, lectures, tutorials and fieldwork.
The Academic Master’s Programme path consists of 4 modules (course + workshop) plus 1 module including a
professional experience and a final portfolio presentation.
The Double Award Master’s Programme path includes additional dedicated classes and a 6th module as Final
Degree Project giving you the unique opportunity to pursue your design studies in Italy getting an Academic
Master Degree validated by the Italian Ministry for Education and a UK validated Master of Arts Degree.
DOMUS ACADEMY MILANO PRODUCT DESIGN
Programme Structure
THEORETICAL COURSES: coursework focuses on examining the theory
that underpins the field through lectures and exercises, as well as tutorials
that teach management and marketing strategies specific to the industry.
Throughout, you will be exploring the most cutting-edge technology such
as design software and 3D modelling tools, learning how to create a unique
brand and developing your own professional identity.
WORKSHOPS: guided by industry professionals and faculty project leaders,
you will work with leading companies on projects such as creating new
products or services for different industrial sectors on a worldwide scale.
FINAL WORKSHOP PROJECT: you will be able to develop personal, in depth
body of work as a culmination of your academic path. You will develop design
research, create projects and explore conceptual ideas that are transformed
into tangible outputs.
PROFESSIONAL EXPERIENCE: to gain real experience working in your
field, you will choose to either do an internship at a company site, work on
a project on campus in collaboration with a company and complete an
entrepreneurship module. In each case, you will benefit from mentorship, an
inside perspective on their field and valuable career connections.
CRITICAL AND CREATIVE FRAMEWORK: in this module, you will undertake
in-depth research on selected topics and themes. You will investigate new
methodologies and integrated a critical perspective in the development
of a research that represents reflections on the contemporary context and
that will contribute to the body of knowledge in your disciplinary area. This
research will inform and provide the theoretical framework and foundations
for the Degree Project.
FINAL DEGREE PROJECT: you will develop an individual degree project
that represents a professional body of work as final step of your Master’s
experience. During the development, there will be a high degree of individual
Catino, project by Celeste Calvanese, Mingyeong Lee, self-guided study that is guided by mentors and advisors.
Master’s in Product Design 2021 in collaboration with
Fucina
DOMUS ACADEMY MILANO PRODUCT DESIGNProduct Design Courses and Workshops
THEORETICAL COURSES CORE WORKSHOPS ELECTIVE WORKSHOPS
One to be chosen among:
Design Culture Envisioning
Design Formation Advanced Design & Processes Product Strategy
Business for Design Experience Design
Professional Accelerator Activities Identity Design
Entrepreneurship through Design
Tangible Interactions
Service Design
DOMUS ACADEMY MILANO PRODUCT DESIGNProduct Design Courses and Workshops
DESIGN CULTURE - THEORETICAL COURSE PRODUCT STRATEGY - WORKSHOP
Based on the Made in Italy brand, the Design Culture course aims at The Product Strategy workshop aims to develop project proposals able to
exploring and discussing a wide range of case studies and sources for combine different approaches in a new, innovative and surprising way.
understanding the nature, languages and values of the contemporary design
scene while developing critical and analytical abilities. EXPERIENCE DESIGN - WORKSHOP
The Experience Design workshop explores, by way of studio-based activities,
DESIGN FORMATION - THEORETICAL COURSE the designing process from the point of view of the people (not users, neither
The course explores different design strategies through the analysis of iconic consumers) in their day to day life context.
projects in order to form a design critical thought and a visual communication
strategy. IDENTITY DESIGN - WORKSHOP
The Identity Design workshop aims at developing the skills for designing the
BUSINESS FOR DESIGN - THEORETICAL COURSE brand identity of a company, extend a pre-existent one and/or planning a
The course offers you the possibility to understand and put into practice real- promotional strategy.
life business scenarios and to appraise the core aspects that determine the
economic performance and viability of a company, studio or consultancy. ENTREPRENEURSHIP THROUGH DESIGN - WORKSHOP
The workshop explores issues, theories, cultures, and methods associated
PROFESSIONAL ACCELERATOR ACTIVITIES - WORKSHOP with the goal of designing an “ideal business”, starting from the assumption
The Professional Accelerator module aims at consolidating and advancing that every successful business and company is the realization of something
the professional profile of students, together with the acquisition of a critical that originated as a dream.
awareness of the future job trends and market opportunities. The module
provides you with the skills and abilities to build your own professional profile, TANGIBLE INTERACTION - WORKSHOP
through an outstanding portfolio and CV and offers you opportunities for The Tangible Interactions workshop aims at developing projects in the
contact with the professional world. domains of physical computing and haptic interfaces by screening, analysing
and experimenting software and hardware technology in order to develop a
ENVISIONING - WORKSHOP confidence with the palette of tools and platforms that constitute the “basis”
Through field research, physical or digital analysis, the Envisioning workshop for designing interactive solutions.
investigates cultural and social conditions that will have an impact on our
society in a medium or long-term perspective for questioning and envisioning SERVICE DESIGN - WORKSHOP
the role of design and designers. The workshop provides you a clear perspective and a clear framework
encompassing all the key steps and the tools to design new service systems
ADVANCED DESIGN & PROCESSES - WORKSHOP or improve existing ones: as-is assessment, to-be alignment, stakeholders
The Advanced Design & Processes workshop explores a design integration profiling, customer journey mapping, service blueprinting, prototyping and
approach, which is based on bringing together research, materials, advanced testing.
technologies for design manufacturing and digital fabrication to create
innovative products for the industry.
DOMUS ACADEMY MILANO PRODUCT DESIGNVisiting Professors
Visiting professors and collaborators include architects,
interior designers, set designers, artists and experts in
materials technology, such as:
Fabio Besti, Maddalena Casadei, Dante Donegani,
Sara Ferrari, Piero Lissoni, Niko Koronis, Marco
Maggioni, Roberto Palomba (Palomba Serafini
Associati), Christophe Pillet, Hagit Pincovici, Laura
Polinoro, Matteo Ragni, Claudia Reder, Eleonora
Ricca, Paolo Rizzatto, Valerio Sommella, Marieke
Sonnevelt, Philippe Tabet, Massimo Temporelli
(Fablab), Studio Pepe, Patricia Urquiola
VALERIO SOMMELLA
Product Designer
ANDREA SPALLINO
NEMO STUDIO CEO
during a workshop launch
DOMUS ACADEMY MILANO PRODUCT DESIGNWorkshops
Our teaching approach is based on workshops
developed in collaboration with innovative and
renowned companies and addressing specific
research themes.
In the development of the projects you are supported
by lectures aimed at broadening your knowledge on
the specific investigation theme, inviting designers,
researchers, stakeholders and representatives of
companies to present your work and ideas as a link
between the specific disciplinary perspective and the
broader cultural/economic context.
Based on a cross-disciplinary methodology, each
workshop can involve students from different Master’s
Programmes working on diverse aspects of the same
research issue.
The workshop culminates in a final presentation to
the faculty and invited company representatives and
professionals.
DOMUS ACADEMY MILANO PRODUCT DESIGNWorkshops Cycle
Guided by industry professionals and faculty project leaders,
you will work with cutting edge companies on innovative
projects and research themes.
ENVISIONING FUTURE
SCENARIOS
PARTNER RESEARCH BRIEF IN A NON DOMUS ACADEMY
COMPANY THEME CONVENTIONAL STUDENTS
CONTEXT
CREATIVE SOLUTIONS
PROFESSIONAL OPPORTUNITIES
DOMUS ACADEMY MILANO PRODUCT DESIGNWatson, project by Francesca Caronna,
Laura Morelli, Master’s in Product Design 2020
in collaboration with Rotaliana
Awards
• Compasso d’Oro awarded by the ADI,
Associazione Disegno Industriale (Industrial Design
Association)
• Badges of Excellence in Learning Experience
awarded by the prestigious The Business of
Fashion Assessment
• Azure Magazine - selected among Top 8 Interior
Design and Interaction Design Schools (2016-
2017)
• Domus Magazine - selected among the Europe’s
Top 100 Schools of Architecture and Design (2014-
2017)
• BusinessWeek - named as one of the Best Design
Schools in the World by (2009)
• QS World University Rankings by Subject: top five
universities in Italy and among the first 150 in the
world in the Art & Design field (2021)
DOMUS ACADEMY MILANO PRODUCT DESIGNCompanies and Projects
Several companies and design studios collaborate
with the Master’s in Product Design, such as
Electrolux, Bastard, 3M, Grom, Bayer, Gufram, Ideal
Standard, LG, Magis, Pirelli, Samsung, Swarovski
Elements, Veneta Cucina, Wega.
“Lago”, project by Junrao The intention of this object is
Wang, Zhili Xue. Advanced to use the characteristics of
Design Processes metal to extend the existing
Workshop in collaboration space and compromise
with Fucina, 2021. the heavy and hard metal
stereotype. Re-narrate the
surrounding environment
through surface treatment,
deepen the communication
between individual objects
and the environment.
“Ming”, project by Tian-Ze Chen, Cheng-Ting Chen. Advanced Design
Processes Workshop in collaboration with Rotaliana, 2020.
A good bedtime routine and sleep quality are important, which is why the
product is targeted around the bed. The most common thing people do upon
waking is grab their phone, therefore people need their mobile phones by
the bed. Due to the small, lightweight, convenient and portable qualities of
mobile phones, this light uses the flashlight that comes with mobile phones
as a light source to provide light while in bed. This bedside lamp can be used
as a mobile phone holder.
DOMUS ACADEMY MILANO PRODUCT DESIGNFacts and Figures
International Italian
STUDENTS’ Students Students
NATIONALITIES 92,7% 7,3%
USA/CANADA 1%
CENTRAL AMERICA 1,6%
SOUTH AMERICA 7%
ASIA/PACIFIC 16,9%
SOUTH ASIA 28,4%
EUROPE 11,1%
TURKEY 8,7%
CEE 1,6%
CHINA 11,1%
MENA 1,2%
ITALY 7,3%
RUSSIA 4,1%
DOMUS ACADEMY MILANO PRODUCT DESIGNAlumni
Domus Academy Alumni Community includes over 5,000 Alumni from all
over the world spreading the value of a shared experience and culture.
Alumni are actively involved in many activities such as the annual Alumni
Reunion organized during the Milano Design Week and the series of talks
“Connecting the Dots” where notable former students are interviewed to
discuss their career development, professional experience and inspirations.
Some of Domus Academy Alumni:DESIGN 1984,
Mario Trimarchi Architect and designer Mario
Trimarchi Design
Marco Susani, Partner Koz Susani Design
Francisco Gomez Paz, Product designer / Owner
Francisco Gomez Paz Design
RODRIGO TORRES MaddalenaCasadei, Designer, Architect, Art Director
Product Designer Indipendent Business owner Maddalena Casadei
“Domus Academy has played a Chiho Kim, Founder Chiho & Partners Co.
fundamental role in my life and training
as a designer. Everything started from Sergio Vergara, Creative Director Zientte
there. In Domus Academy I learned to Cansu Göksu, Industrial designer Bestways Global
think differently and witness the key Holding Inc
cultural, environmental and economical Pietro Russomanno, Senior Industrial Designer
role of design in the development and Huawei
improvement of our world.”
DOMUS ACADEMY MILANO PRODUCT DESIGNAdmission Process
1. CHECK ENTRY REQUIREMENTS 2. PREPARE SUPPORTING 3. SUBMIT THE APPLICATION 4. ENROL IN THE PROGRAMME
DOCUMENTS
General entry requirements include: Applications can be submitted in the In order to receive an Academic Master’s
• Holding a first level academic degree The required documents for application following 2 ways: Degree recognised by the Italian
(Bachelor’s Degree or Academic are: • OPTION 1 Ministry for University and Research
Diploma) in a field related to the • Completed application form Apply online, uploading the (MUR) students need to enrol with
chosen study programme; for documents to: NABA (Nuova Accademia di Belle
• Curriculum vitae
the Double Award: holding a first www.domusacademy.com/ Arti), which will award the student with
• Copy of Bachelor’s Degree or the above title. NABA is a non-state
level academic degree equal or admission-online
Academic Diploma translated into institution belonging to the Italian
higher than 2:2 (students holding • OPTION 2
English or official certificate of Ministry for University and Research
a Bachelor Degree lower than 2:2 Scan all documents and email them
expected Graduation issued by the (MUR). Students eligible for the Double
could be requested to attend an to: admissions@domusacademy.it
Institution Award Master’s Programme, upon the
interview with the postgraduate
admission panel proving also one • Copy of Bachelor’s Degree or successful completion of the course
year of relevant work experience). Academic Diploma’s official and the positive assessment of the entry
Master’s Programmes are open transcript / mark sheet translated requirements, will receive, apart from the
also to students with not related into English (listing subjects and Academic Master’s Degree awarded by
degrees or diplomas, if the applicant exams, with corresponding number NABA, a Master of Arts Degree (90 ECTS
is motivated by a research interest of hours / credits) or most updated and awarded by Regent’s University
towards the programs’ topics. official transcript / mark sheet if not London) recognized by Privy Council
graduated yet UK. For this reason, students of the
• Certificate of English language
• English language certificate (for relevant Master’s Programme have to be
proficiency (for Master’s
Master’s Programme: IELTS 5.0 registered at Regent’s University London.
Programme: IELTS 5.0 Academic or
General or equivalent upon entry; for Academic or equivalent; for Double Upon being offered a place, the student
Double Award Master’s Programme: Award Master’s Programme: IELTS must secure it by submitting the
IELTS 5.5 overall and 5.5 in every 5.5 overall and 5.5 in every single Enrolment Form and a receipt showing
single part on entry) part) the payment of the pre-enrolment fee
• Motivational letter within official deadline provided in the
admission letter; Admissions office will
• Copy of passport
inform students on documents needed
• Portfolio of projects (not compulsory for enrollment and matriculation to the
for Master’s in Business Design, course.
Master’s in Fashion Management,
Domus Academy will assist students
Master’s in Luxury Brand
for visa application. Non-European
Management, Master’s in Service
students will need to apply for study visa
Design). Essay Assignment for
via Universitaly (https://www.universitaly.
Master’s in Service Design only.
it/) and will need to check with the Italian
• Application fee of €100 Embassy or Consulate of reference
• Two reference letters for Double for the proper documents which are
Award Master’s Programme only necessary to present.
DOMUS ACADEMY MILANO PRODUCT DESIGNDomus Academy is part of Galileo Global Education, a leading international
provider of higher education with an offer that spans from applied arts,
fashion, design and digital/Internet to business and medicine. Through
its network of 37 schools, the group is present in over 40 campuses
in 10 countries around the world and has over 100,000 enrolled students.
It is Europe’s largest higher education group, in terms of both geographical
spread and breadth of course offering. Galileo Global Education’s mission
is to be the world education leader in innovation, creativity, arts and culture
– one of the most promising higher education segments over the short and
long term, everywhere in the world.
Domus Academy is part of the following associations:
Zero Bike, project by Debalina Das, Annabelle Rönberg, Xin Chen, Shelly lee
Master’s in Product Design 2020 in collaboration with Technogym
DOMUS ACADEMY MILANO PRODUCT DESIGNDOMUS ACADEMY MILANO PRODUCT DESIGN
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