Prime Ski Property Report 2020 - Mountain Base
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The Prime Ski Property Report provides a detailed assessment of current market conditions across the French and Swiss Alps, as well as a summary of market trends in global ski destinations Prime Ski knightfrank.com/research Property Report 2020
PRIME SKI PROPERT Y REPORT 2020 PRIME SKI PROPERT Y REPORT 2020 THE PRIME SKI PROPERT Y REPORT Now in its eleventh year, the Prime Ski OVERVIEW Property Report provides an overview of prime market conditions across Knight Frank’s key ski destinations: The French Alps, The Swiss Alps, Aspen, Queenstown and Niseko. Healthy rental demand, low mortgage rates and strong DEFINITIONS resort-led investment is supporting demand Where we refer to Prime Property this equates to the top 5% of each property market by KATE EVERETT-ALLEN INTERNATIONAL RESEARCH value. Prime markets often have a significant international bias in terms of buyer profile. Editor – Kate Everett-Allen kate.everett-allen@knightfrank.com V isits to the French and Swiss Alps in the 2018/19 ski season and this is attracting a new type of tourist, one that rarely if ever ventures Global Head of Research – Liam Bailey increased by 5.3% and 10.6% onto the slopes. Resorts are evolving liam.bailey@knightfrank.com respectively year-on-year, according and most Alpine resorts are embracing to The International Report on Snow this change. Head of French Alps - Roddy Aris and Mountain Tourism. This growth roddy.aris@knightfrank.com was reflected in the property market Head of Swiss Alps - through strong rental demand, steady 5 Alex Koch de Gooreynd sales rates and strengthening prices in alex.kdeg@knightfrank.com most resorts. Head of Aspen Sales As a lifestyle asset, the purchase of Jason Mansfield a ski home is often an emotive decision jason.mansfield@knightfrank.com but investment rationale is becoming Marketing – Sarah Guppy more compelling. Few purchase a ski sarah.guppy@knightfrank.com home expecting double-digit capital KEY TAKEAWAYS growth each year but a look at the Media enquiries – Astrid Recaldin performance of ski homes over the last astrid.recaldin@knightfrank.com Val d’Isere leads the decade reveals average price growth of Prime Ski Property Index Design – Quiddity quidditymedia.co.uk 19% over the period, outperforming a 1 with annual price growth number of tier one cities (see page 5). of 2.9% in the year to Most Alpine purchasers have a June 2019 defined tick list which includes; easy © Knight Frank LLP 2019 The impact of the EU This report is published for general information only accessibility, low mortgage rates, and not to be relied upon in any way. Although high referendum decision standards have been used in the preparation of the information, analysis, views and projections presented in this report, no responsibility or liability whatsoever can hassle-free rental, stable or rising prices, market liquidity to facilitate 2 was largely priced in to be accepted by Knight Frank LLP for any loss or damage the Alpine resorts back resultant from any use of, reliance on or reference to their future exit strategy and ideally a in 2016 the contents of this document. As a general report, this material does not necessarily represent the view of currency advantage. Knight Frank LLP in relation to particular properties or projects. Reproduction of this report in whole or in part With this last point in mind, perhaps Due to negative interest is not allowed without prior written approval of Knight rates, an increasing Frank LLP to the form and content within which it now more than ever, British buyers appears. Knight Frank LLP is a limited liability partnership registered in England with registered number OC305934. need to keep one eye on currency shifts. 3 number of Swiss residents are looking at Our registered office is 55 Baker Street, London, W1U 8AN, where you may look at a list of members’ names. Capital Economics forecasts that with a ski home as a means of a general election now confirmed we preserving wealth OTHER MARKET-LEADING KNIGHT may see Sterling jump to 1.30 or even FRANK PUBLICATIONS 1.35. For a €1 million chalet this could In 2008, around 50% RESIDENTIAL RESEARCH ASPEN INSIGHT result in savings of £93,000 or £121,000 4 of our clients made their property available to rent, 2019 respectively compared to current rates. The global perspective on prime property and investment FROM PRICE PERFORMANCE TO NEW HOTSPOTS, THE KNIGHT FRANK AND DOUGLAS ELLIMAN TEAM TAKE THE PULSE OF ASPEN’S PRIME RESIDENTIAL MARKET now it is close to 100% HOW DOES THE ASPEN MARKET DIFFER COMPARED TO A YEAR AGO? Home to around 6,000 properties, Aspen’s International buyers represent around 20% of purchasers with Australian, German and UK buyers accounting for more than 50% of overseas buyers. Despite the dollar’s strength, international STACEY WATSON Head of US Desk +44 20 7861 1062 stacey.watson@knightfrank.com To stay relevant in a world of property market has registered steady sales demand has not waivered over the last two over the last 12 months. Sales activity in 2017 changing consumer habits, ski resorts years with some buyers actually citing greater was strong, with some 257 properties changing exposure to the US dollar as a motive behind Beyond the Alps, hands, up from 170 in 2016. their purchase. The Central Core or Downtown market FIGURE 1 THE WEALTH REPORT 2019 represents around 48% of all sales, however, HOW ARE LUXURY PRICES THE MARKET IN FIGURES the highest value sales are still generated by PERFORMING? 202% homes on Red Mountain. The financial crisis saw prices falter but in Demand is currently strongest between the last eight years, prices have followed US$3m and US$5m. In other price brackets, an upward trajectory, with the Aspen INCREASE IN POPULATION are reinventing themselves and in a Aspen Snowmass, inventory levels are high meaning sellers need condo market outpacing the single family SINCE 1970 to consider their asking price carefully. homes sector. $5.4M The price gap between median values in HOW DO ASPEN’S Aspen and Snowmass has widened over the NEIGHBOURHOODS COMPARE? last decade. However, with significant new Aspen’s West End is facing strong demand as investment planned in Snowmass and with MEDIAN PRICE OF A SINGLE many buyers recognise its value compared median condo values currently at around 5 with Downtown Aspen. The West End is FAMILY HOME IN ASPEN US$520,000 we expect strong growth in the Whistler and Niseko are located within a mile and a half of the city centre next few years. $2.7M number of cases successfully so. Several which offers a plethora of activities, cultural events and social venues on their doorstep. WHAT IS YOUR OUTLOOK FOR Red Mountain is still the cornerstone of the THE MARKET? Aspen property market with its median value MEDIAN PRICE OF A SINGLE Although the Aspen resort dates from the FAMILY HOME IN SNOWMASS currently at around US$12.1 million. Land 1930’s, the city is constantly undergoing major plots in this exclusive enclave are limited, regeneration and the bar looks set to be raised 50 investing heavily in new instead older properties are usually bought and even higher in the next few years. remodelled to provide state-of-the-art living. A new US$56m W Hotel is due for completion Starwood, with its larger lot sizes, open space resorts are emerging as hubs for luxury in Spring 2019, offering 11 branded Sky and big sky views, is undergoing something NO. OF BILLIONAIRES Residences, the Aspen Club is under of a revival. New life is being breathed into it renovation, the Gorsuch Haus project will RESIDENT IN ASPEN by a younger generation that has identified its see the upgrading of Lift 1A and the new Lift $600M relative value compared with Red Mountain One Lodge development will deliver 22 new and the West End. resort villages, ski and residential units as well as a host of amenities. The strength of both the national and local WHERE DO BUYERS ORIGINATE INVESTMENT IN SNOWMASS economies is driving wealth creation and FROM? we expect active sales rates and steady BASE VILLAGE brands in their own right, whether Buyers originate from all over the US but in price growth over the short to medium-term, particular from New York, Houston, Dallas, Salt bolstered by the new investment projects in Source: Knight Frank Research, Douglas Elliman/Miller Samuel, Private Jet Card comparison, Forbes Lake City, Los Angeles and San Francisco. the pipeline. non-ski infrastructure The Wealth Report 2019 Aspen Insight 2019 through their hotel, retail or spa offer, PAGE 2 PAGE 3
PRIME SKI PROPERT Y REPORT 2020 PRIME SKI PROPERT Y REPORT 2020 The Knight Frank Prime Ski Property Index results 2019 19% 2.9% THE SKI INDEX RESULTS 2.6% 2.4% Val-d'Isere Chamonix Saint-Martin- de-Belleville 2.2% 2.2% 2.2% Courchevel Courchevel Meribel 2.0% 1550 1650 Village Grimentz France out in front, Val-d’Isere its peak performer The ten year price change of a prime ski property in the Alps 1.8% 1.5% Courchevel Verbier 1850 1.0% 1.4% St Moritz Meribel E stablished in 2008, our unique Prime Ski Property Index tracks local buyers in Switzerland, many keen to find a home for their capital given to their relative value compared to other neighbouring resorts. A decade on: ski home vs 0.6% 0.5% 0.8% Klosters global cities Gstaad Zermatt 0.4% the price of a four-bedroom chalet in negative interest rates and the resulting For Verbier (1.5%) and Villars (0.4%) Villars 10-year % change (Q2 2009-Q2 2019) a central location across key resorts in cost associated with storing capital in the 2018/19 season was mixed. Verbier saw the French and Swiss Alps. This year we the bank. strong sales activity but it was limited to the 50% have added Saint-Martin-de-Belleville, Chamonix (2.6%) sits in second place CHF1 million – CHF3 million price bracket. 0.0% 0.0% 0.0% 40% Crans- Davos Megeve Montana Zermatt and Grimentz bringing our this year and has a strong track record, Whilst Villars, arguably Switzerland’s best 30% total to 18. occupying one of the top four rankings all year resort, paused for breath following 20% A year ago the Swiss resorts of for the last five consecutive years. With strong growth of 6% last year. 10% Villars and Verbier led our Index a permanent resident population of Of note this year is the disappearance 0% but the leaderboard has changed in nearly 10,000, Chamonix continues to of the outliers. Since 2015 the highest and -10% 2019 with Val d’Isere now taking poll offer an appealing combination – a lower weakest-performing resorts have been -20% position. This switch reflects a wider market entry point and the Alps’ only separated by a minimum of 13 percentage trend – a split between the French and truly year-round destination. points, this year it has shrunk to just -30% London Paris Moscow KF Prime Ski Property Index Geneva Monaco St Tropez New York Swiss resorts – all six top rankings are Two of the newcomers this year – three percentage points. Indeed, 2019 occupied by French resorts this year, Saint-Martin-de-Belleville (2.4%) and represents the first year on record that not most located in The Three Valleys. Grimentz (2.0%) – have seen sales activity one of the ski resorts tracked in our index With prime prices rising by 2.9% and prices strengthen due primarily registered a decline in prime prices. Val d’Isere’s lead can be explained by Source: Knight Frank Research Source: Knight Frank Research. Based on a four-bedroom chalet in a prime central location in each resort a simple demand/supply imbalance. The resort has seen a moratorium on The ten year view new development and strengthening Knight Frank’s Prime Ski Property Index, 2009-2019 demand – at 1,850 metres Val d’Isere How does a ski home compare to other investment assets? boasts one of the longest ski seasons. The Knight Frank Ski Property Index (LHS) Annual % change (RHS) 1-year % change (Q2 2018-Q2 2019) The ranking of the Swiss resorts can 130 18% be attributed to the complexity of the 120 12% rules surrounding who can buy what, 110 6% and where. Some international buyers 100 0% are put off by the red tape – the Lex 90 -6% Koller and Lex Weber legislation – and Coins Art Wine Watches KF Prime Furniture 12.0% 10.0% 9.0% 2.0% Ski Property 1.0% in some cases by the strong currency, 80 -12% Index Cars -5.0% Jewellery although for others looking to spread 70 -18% 1.4% their currency risk a Swiss Franc asset 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 -7.0% Source: Knight Frank Luxury Investment Index – Compiled by Knight Frank Research using data provided by Art Market Research remains a key draw. The result has Source: Knight Frank Research (art, coins, furniture, jewellery, stamps and watches), HAGI (cars) and Wine Owners. All data to Q2 2019 except stamps and coins (Q4 2018) been an expanding market share for PAGE 4 PAGE 5
PRIME SKI PROPERT Y REPORT 2020 PRIME SKI PROPERT Y REPORT 2020 SPOTLIGHT SPOTLIGHT ON THE FRENCH ALPS ON THE SWISS ALPS We highlight the latest trends influencing We highlight the latest trends influencing France’s prime ski hotspots Switzerland’s prime ski hotspots Covering costs: Since we started the Ski gondola will be in service at Flegere Property as a store of capital: It is home to a significant number of large The French Alps Property Report in 2008, we have seen this season and the Charamillon lift in is almost five years since the Swiss chalets and here sales above CHF20 The Swiss Alps Prime prices compared. € per sq m Prime prices compared. € per sq m* many changes in the French Alps, from Le Tour is under construction. In The National Bank took interest rates into million are not unusual. The smaller design and technology to planning rules Three Valleys, plans for the 2023 FIS negative territory and the base rate now resort of Grimentz by comparison, 26,000 Courchevel 1850 and public investment, but arguably Alpine World Ski Championships sits at -0.75%. Although this has not where the bulk of the resort’s inventory Gstaad 31,500 the single biggest change has been the continue with €42 million earmarked to yet been passed on to consumers some is made up of second homes sees prices 19,500 Val-d'Isere Zermatt 20,700 propensity of our clients to rent out their upgrade lifts and gondolas along with banks are expected to begin charging typically below CHF10,700 per sq m property. In 2008, around 50% of our new luxury hotels. larger depositors in the near future. Not (€9,900 per sq m). 15,800 Courchevel 1650 Verbier 20,400 clients opted to rent-out or let their ski Demand flows: Since 2017 we have surprisingly, high net worth residents Education matters: What do home, now it is close to 100%. Although seen the return of the domestic buyer keen to remain in the country to enjoy Gstaad, Villars, Crans-Montana, Verbier St Moritz 18,900 15,500 Courchevel 1550 not expecting a high yielding asset, most across the French Alps as confidence the privacy and security it affords, are and St Moritz have in common? Aside 15,500 Meribel are looking to cover the maintenance and in the French economy picked up. looking more closely at property as a from being ski resorts, they are all home Villars 11,800 running costs as well as personal visits. Scandinavian buyers have increased in means of wealth preservation and one to private schools, in Villar’s case, ones 14,100 Meribel Village From new homes to renovations: number in Chamonix and some Swiss which can potentially secure a gross with over 800 students. This means the Crans-Montana 11,400 New-build stock continues to attract buyers have been evident in the resorts yield of around 2.5%. resorts have a large pool of permanent 13,700 Megeve Klosters 10,900 interest due to the 20% VAT rebate and closest to Geneva. The impact of legislation: residents, not just the students but their reduced transfer tax. The challenge In Courchevel, Chinese rental demand Depending on whether a Swiss resort is families that visit, who often go on to 12,500 Saint-Martin-de-Belleville Davos 10,900 is finding new stock given planning has surged and now accounts for most focused on encouraging more primary buy or rent, as well as the wider schools’ restraints which vary from resort to pre-Christmas demand. Two years ago residents or second homeowners will workforce. Le Regent School in Crans- 11,500 Chamonix Grimentz 9,900 resort according to their Plan Local there was no almost Chinese demand. have a significant bearing not just Montana recently opened whilst College d’Urbanisme (PLU). As a result, this pool This is a trend to monitor if tourism is a on the volume of sales but on the Alpin Beau Soleil in Villars has recently Source: Knight Frank Research * Exchange rate as at 30 June 2019 Source: Knight Frank Research of demand is being pushed back into sign of future property demand. property type available and the price extended its facilities. the resale market with buyers opting points achieved. Largely dominated by Working from home in the Alps: to renovate existing properties instead, primary residences, Gstaad for example With 4G now available across the Swiss often extensively. Alps and flexible working a growing Futureproofing: Public investment MARKET DRIVERS phenomenon, more Swiss residents MARKET DRIVERS in a resort remains critical to buyer are moving back to the mountains and demand. The French resorts continue to 1 N E W B U I L D A P P E A L – VAT R E B AT E 1 P RI VAT E S CH O OLS working from home – over a thousand A N D LO W E R STA M P D U T Y forge ahead by renewing and expanding jobs are available in the Canton of 2 2 SA F E T Y – P E RS ONA L their ski and non-ski infrastructure. In MARKET LIQUIDITY Valais alone. With resorts investing A N D E C ON OMI C Chamonix, the Compagnie du Mont Blanc N E G AT I VE RAT E S – SWI S S heavily to expand their amenities and a 3 GOOD SUMMER 3 R E N TA L O P P O R T U N I T I E S P ROP E RT Y I N T H E SP OT LI GH T FOR MORE INFORMATION CONTACT has detailed the next phase of its €477 packed social and sporting calendar on FOR MORE INFORMATION CONTACT RODDY ARIS ALEX KOCH DE GOOREYND million, 40-year investment plan for the 4 EASY AC CES S VIA 4 I N VE ST ME N T I N offer, a primary residence in The Alps (+)44 20 7861 1727 +44 20 7861 1109 G E N E VA A I R P O R T P UBLI C T RA N SP ORT RODDY.ARIS@KNIGHTFRANK.COM Chamonix Valley. A new replacement is an increasingly viable option. ALEX.KDEG@KNIGHTFRANK.COM BEST FRENCH WINTER RESORT FOR… BEST SWISS WINTER RESORT FOR… BEST FOR FA M I L I E S W I T H YO U N G FA M I L I E S W I T H ADRENALINE BEST FOR FA M I L I E S W I T H FA M I L I E S W I T H ADRENALINE APRES-SKI NON-SKIERS APRES-SKI NON-SKIERS W E E K E N D G E TA W AY CHILDREN T E E N AG E R S JUNKIES W E E K E N D G E TA W AY YO U N G C H I L D R E N T E E N AG E R S JUNKIES CHAMONIX & ME G E V E & SA I N T- GSTA AD & ST ME R IB EL VAL D ’ IS E R E C HAM ON IX C OU RC HE VE L DAVO S & KLO STE RS VILL A RS VE RBIE R ZE RMAT T VE RBIER ME GEVE MA RT I N - D E - BE L L E V I L L E MORI TZ Folie Douce and La Aquamotion, Hotel Le Easy access from Zurich 1 hour from Geneva Tree lined Ski park, ice rink, good The birthplace of off Wide open slopes Broad mix of winter Numerous apres Everything from base Spas, high-end retail and Baraque and a wide range K2 Palace, spas, Airport which has good Airport – short drive time open slopes bus system piste skiiing in Europe. for families sports and 4G bars and clubs jumping to heli-skiing a broad range of sports of bars and amenities restaurants, shops flight options PAGE 6 PAGE 7
PRIME SKI PROPERT Y REPORT 2020 PRIME SKI PROPERT Y REPORT 2020 THE ALPINE MARKET FIVE TRENDS IN FIVE CHARTS TO MONITOR Your guide to the indicators that matter, from purchase costs to drive We handpick the key trends influencing times how do the key resorts compare? demand in the Alps How do purchase, ownership and sales Which resort has the longest season length? (weeks) 1 costs compare1? Purchase costs Ownership costs (5 years) N OV DE C JAN FE B MAR APR M AY Sales costs (excl CGT) GSTA AD 2 5. 1 2 C H AMON IX 2 3. 1 ALPIN E FIT N ESS 18% VAL D ' ISE RE 22.1 The fitness and wellness industry has 16% V E RB IE R 2 1. 3 taken off in the last decade and the 14% G RIME N T Z 20.6 FAM ILY T IM E Z E RMAT T 3 20.3 mountains have become the perfect Quality family time in today’s 12% base to pit yourself against the elements. C OURC H E V E L 20.1 world is under threat. Whether due to 10% ME RIB E L 20.1 Whether participating in an ultramarathon, ST-MART IN -D E -B E L L E V IL L E 17 . 9 long working hours, corporate travel, 8% cycling in the Etape du Tour (The Tour DAVO S 4 19. 3 extra-curricular activities or the all- 6% de France for non-professionals) or K LO ST E RS 4 19. 3 consuming screen time, scheduling ST MORIT Z 19. 3 taking part in an Ebike festival, there is a 4% in uninterrupted family time remains a C RAN S-MON TAN A 18 . 9 packed calendar of events. Some serious 2% challenge for many. Increasingly, buyers ME G E V E 18 . 3 enthusiasts have opted to buy a permanent 0% C OMB LOU X 18 . 3 cite this a key motive behind purchasing Alpine base from which to train whilst French Alps French Alps Swiss Alps2 V IL L ARS 18 . 1 a ski home because it enables the family - resale - new-build others opt for short or long lets. to spend more time together sharing a joint pursuit. Resorts ranked by drive time from major airport C O M B LO U X MEGEVE VILLARS G S TA A D COURCHEVEL COURCHEVEL COURCHEVEL Z E R M AT T 1HR (78KM) 1HR 9 (85KM) 1HR 24 (1 18KM) 2HR 3 (146KM) 1550 1650 1850 2HR 41(229KM) N ON - SKI E R A PPE A L 2HR 5 (181KM) 2HR 8 (183KM) 2HR 13 (186KM) Based on research undertaken by G EN E VA CHAMONIX VERBIER MERIBEL S T- M A R T I N - D E - GRIMENTZ C R A N S - M O N TA N A VA L D ’ I S E R E 1HR 10 (98KM) 1HR 48 (158KM) 2HR 5 (179KM) BELLEVILLE 2HR 11 (192KM) 2HR 24 (188KM) 2HR 45 (221KM) our Courchevel office, around 35% 2HR 8 (179KM) of visitors to The Three Valleys T ECH U P ZURICH K LO ST E R S D AV O S ST MORITZ are now non-skiers. It is perhaps 1HR 42 (136KM) 1HR 58 (149KM) 2HR 48 (202KM) M AXIN G OU T Technological advances are helping not surprising given the range of Resorts are joining forces to offer reduce the hassle of monitoring and Which resort has the largest ski domain? activities on offer – from Michelin- access to multiple resorts or maintaining a second home. Whether starred restaurants to high-end retail domains. Switzerland’s Magic Pass at a basic level – the installation of a as well as waterparks and mountain now offers a season pass to 30 webcam for security purposes, or a bike trails. The Alps are catering for 600km 600km 600km resorts including Villars, Crans- more advanced use of Wi-Fi enabled Courchevel Saint-Martin- Meribel a wider demographic, from young 455km de-Belleville 455km Montana and Grimentz, whilst in devices to switch the heating on 412km Combloux Megève to old, allowing multiple generations Verbier 360km (Espace Evasion) France the Mont Blanc Unlimited before you arrive. Or a concierge- 300km (Espace Evasion) Zermatt 300km 300km 307km Val-d'Isère St Moritz of the same family to enjoy the 155km 220km 140km Klosters Davos 125km Pass provides access to the style service that advises you or your 115km 3 Gstaad Chamonix Grimentz Crans-Montana Villars landscape, with the slopes Chamonix Valley and beyond, tenants which lifts or slopes are least a perfect backdrop. including resorts across three congested, or apps that track your The Alps sports calendar Selected events 4 600km 600km 600km 600km 600km countries. The Alps are mirroring speed and performance EVENT RESORT EVENT RESORT Courchevel 1850 Courchevel 1650 Courchevel 1550 Saint-Martin-de-Belleville Meribel trends in the US, offering skiers against the rest of your party. Dec A n d ro s Tro p hy Va l T h o re n s Apr Pa troui l l e D e s G l a c i e rs Z e r m a tt To Ve r bi er 412km 455km 455km the chance to explore new pistes D e cVerbier L a d i e s A l p i n e S k i Wo r l d C u p C o u rc h eve l Combloux Apr T h re e Va l l eys En duro Megeve C ourc h eve l 5 Dec Cr i te r i u m D e L a Pre m i e re N e i g e Va l d ’ l s e re May MB Ra c e C ul ture Ve l o Me geve & C om bl oux each day of their holiday. Ja n S n ow Po l o Wo r l d C u p 360km S t M o ri tz J un Ma ra th on Du Mon t Bl a n c Ch a m on i x Ja n B M W M e g eve W i n300km t e r G o l f C u p 20 20 Zermatt M e g eve J ul 300km 300km Tra i l Ve r bi e r S t B e r n a rd 307km Ve r bi e r Val d’lsere Klosters Davos St Moritz F eb W h i t e Tu r f S t M o ri tz 220km J ul J um pi n g In te r n a ti on a l D e Me geve Me geve Gstaad Mar E n g a d i n S k i M a ra t h o n E n g a d i n - S t Mor i tz Aug U l tra -Tra i l du Mon t-Bl a n c ( U T MB) Ch a m on i x Mar F re n c h S k i J u m p i n g C h a m p i o n s h i p C o u rc h eve l Aug E urop e a n G ol f Ma s te rs Cra n s -Mon ta n a 155km 115km 140km 125km Source: Knight Frank Research, Ski Club of GB, Onthesnow. Note: 1 Purchase costs includes transfer/property purchase taxes, registration fees and legal costs, Ownership costs includes municipal Chamonix taxes, annual property taxes and wealth taxGrimentz Crans and sales costs cover agency fees. 2 Data for the Swiss Alps relates Montana to the Villars Canton of Valais. 3 Jakobshorn. 4 Sunnegga/Gornergrat PAGE 8 PAGE 9
PRIME SKI PROPERT Y REPORT 2020 PRIME SKI PROPERT Y REPORT 2020 SPOTLIGHT GLOBAL SKI ON ASPEN MARKETS MAPPED We highlight the latest trends influencing How do the world’s major ski resorts compare? Aspen’s prime ski hotspots Investment ramps up: The Aspen with many originating from New York, Aspen and Snowmass resorts are investing Chicago, Texas, South Florida, Los Sweden Norway Average prices compared heavily in their resorts and mountain Angeles and San Francisco, with an US$ per sq ft ARE TRYSIL infrastructure. The new Snowmass Base increasing number opting to have a 1.8m 228 1.8m 213 Village ($600m) is now open comprised base in Aspen to allow them to escape Switzerland Austria 1,902 Red Mountain of the Limelight Hotel, 55 residential the summer heat. Overseas buyers THE FOUR VALLEYS units and a public events plaza with still account for around 20% of all SKI ARLBERG 3.0m 186 1,864 West End 3.0m 254 ice skating rink, new restaurants, bars purchasers with Australian, German and a community center. In Aspen, and UK buyers prominent. 1,795 Central Core the W Hotel opened this year, which Lift One Corridor boost for 1,296 West Aspen has 88 rooms and 11 branded Sky Downtown market: The new Lift Residences. The exclusive Aspen Club 1A, which will be constructed by Japan 1,094 East Aspen is under renovation, and the Gorsuch Aspen Skiing Company, is to be Canada NISEKO, HOKKAIDO Haus (a new hotel development) and 1A positioned closer to the city centre WHISTLER 11.4m 547 765 BLACKCOMB Mclain Flats redevelopment on the west side of Ajax near Dean Street. The lift, will provide 4.3m 280 Italy China is also taking shape. easier access off the mountain to US SESTRIERE/ SAUZE D’OULX CHANGBAISHAN Source:Douglas Elliman Super-prime sales supercharged: the Downtown core area, potentially /SAN SICARIO INTERNATIONAL (VIA LATTEA) 4.8m 349 SKI CENTER 13.2m 742 The top end of the Aspen market was influencing values in the area west ASPEN 25.0m 481 765 recharged in 2019 with 10 sales above of Monarch Street and surrounding France US$15 million recorded, up from six in Wagner Park. 2018; but perhaps most notable was the THE THREE VALLEYS 8.6m 325 jump in US$20 million+ sales which MARKET DRIVERS New Zealand accelerated from one in 2018 to six in QUEENSTOWN 2019. Wealthy US buyers are increasingly NUMBER OF DOMESTIC SKIERS NUMBER OF SKI (CORONET 1 STRONG INVESTMENT IN SKI AND NON-SKI KEY MAJOR SKI RESORT NATIONALLY (MILLIONS) AREAS NATIONALLY* PEAK) 0.4m 23 looking to luxury homes as a means of INFRASTRUCTURE storing capital against a backdrop of heightened stock market volatility and THE ASPEN INSTITUTE – H O M E O F T H E I N T E R N AT I O N A L 2 global trade tensions. N O N P R O F I T T H I N K TA N K WITH NUMEROUS EVENTS Changing buyer profiles: Younger P R I M E R E S I D E N T I A L M A R K E T S C O M PA R E D buyers, particularly tech millionaires EASY AC CES S VIA ASPEN 3 PITKEN AIRPORT W HI ST LE R QUEENSTOWN NISEKO and young families are increasingly CA NA DA NEW ZEALAND JA PA N FOR MORE INFORMATION CONTACT evident in Aspen – with the resort JASON MANSFIELD 4 home to the top ranked High School APPEAL OF A USD ASSET ANNUAL % CHANGE IN (+)44 20 7861 1199 -1.3% 6.1% -0.5% PRIME PRICES TO Q2 2019 JASON.MANSFIELD@KNIGHTFRANK.COM in Colorado. US buyers predominate TOTAL PISTES (KM) 200 40 51 MOST EXPENSIVE Stonebridge Kelvin Heights Upper Hirafu BEST ASPEN NEIGHBOURHOOD FOR… NEIGHBOURHOOD A new ski resort is being Non-resident buyers can purchase new-build Chinese skiers as a share built 15 km north of Squamish. Comprised homes only in New Zealand. Residents, of all skiers in Niseko increased from GOOD TO KNOW of two villages with over 22,000 beds the Australians and Singaporeans can purchase 19% to 31% between 2014 and 2017 FA M I L I E S W I T H FA M I L I E S W I T H ADRENALINE resort is due to open in the early 2040’s either re-sale or new-build properties according to Visa APRES-SKI NON-SKIERS YO U N G C H I L D R E N T E E N AG E R S JUNKIES KEY BUYER New Zealand, Australia, Japan, Singapore, Australia, Hong Kong, Canada, US SNOWMAS S BU T T E R MI L K AJAX HIGHL AN D S AS P EN NATIONALITIES China, US Taiwan and Malaysia Excellent beginner runs, New W Hotel rooftop, Chair 9 Incredible dining and shopping Less crowded, exceptional Highlands Bowl is rite of 2,300 sq m childrens’ lounge at the Little Nell, Aspen options, exceptional art Source: Knight Frank Research, 2019 International Report on Snow & Mountain Tourism, Snowresort.info, GlobalData Wealth Insight snowboarding passage for expert skiers adventure centre Mountain Club, Caribou Club museum and galleries *A Ski Area = A designated place where one skis (in some countries, these areas may not have lifts) PAGE 10 PAGE 11
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