Press Pack - Agència Catalana de Turisme
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Press Pack
Index
1. Introduction 4 7. Tourist Experiences 46
2. Public Transport Network 6 7.1 Activities in Natural and Rural Areas 47
7.2 Sports and Golf Tourism 50
3. Catalonia, a Quality Destination 10 7.3 Wine Tourism 52
3.1 Catalonia: Sustainable and Inclusive Destination 12 7.4 Gastronomy 54
3.2 Catalonia in European projects and networks 14 7.5 Great Cultural Icons and Great Routes 56
7.6 Hiking and Cycling 58
4. Tourist Attractions 18
7.7 Medical Tourism 60
4.1 Unesco world heritage in Catalonia 18 7.8 Premium 61
4.2 Beaches 20 7.9 Business Tourism 62
4.3 Natural parks and protected areas 21 7.10 Family Holidays 64
4.4 Wellness 21
8. Useful Addresses 66
5. Tourist Accommodation 22
5.1 Hotel accommodation 22
5.2 Campsites 23
5.3 Rural Tourism Accommodation 24
5.4 Tourist Apartments and Housing Units for Tourist Use 24
6. Tourist Brands 26
6.1 Costa Brava 28
6.2 Costa Barcelona 30
6.3 Barcelona 32
6.4 Costa Daurada 34
6.5 Terres de l’Ebre 36
6.6 Pirineus 38
6.7 Terres de Lleida 40
6.8 Val d’Aran 42
6.9 Paisatges Barcelona 44
1. Introduction
Catalonia is a Mediterranean destination with a
history spanning 1,000 years, its own culture and
language and a wealthy historical and natural
heritage, an ideal destination for a multitude Population Climate
of travelers due to the variety of its offer. While 7.5 million. Generally speaking, Catalonia enjoys a
temperate and mild Mediterranean climate,
the Pyrenees are an ideal place for snow, active Surface area characterised by dry, warm summers and
and cultural tourism all year round, the Catalan 32,107 km2. moderately cool winters.
Territory Catalonia, a tourist destination
coastline alternates high cliffs with hidden 580 kilometres of Mediterranean coastline Catalonia is a prime tourist destination
coves, long sandy beaches, protected natural cover Costa Brava, Costa Barcelona, offering many attractions for all sorts of
Barcelona, Costa Daurada and Terres de visitors: culture, relaxation, nature, families,
areas by the sea and numerous possibilities for l’Ebre sports, business, etc. Its great capacities and
water sports. Inland, the wide strip between the The Catalan Pyrenees, with their 3000-metre excellent facilities place it among Europe’s top
tourist areas, with approximately 30 million
peaks dominating the northern area of the
Pyrenees and the sea brings many attractions, country, offer trips with characteristically high tourists a year, more than half from abroad. At
such as Romanesque churches and monasteries, diversity from the Cap de Creus on the Costa
Brava to the Val d’Aran.
roughly 12% of GDP, tourism is one of
Catalonia’s main sources of wealth and so
the natural parks of Montseny, Montserrat and Both the capital of Catalonia, Barcelona, and one of its strategic priorities.
Sant Llorenç del Munt i l’Obac, as well as towns the three province seats −Girona, Tarragona
and Lleida− feature a great variety of sights.
with old quarters converted into pedestrian areas In the rest of Catalonia, numerous towns with
a distinct character boast some noteworthy
where you can discover the monumental heritage, heritage: handsome old quarters, buildings
from Romanesque to Art Nouveau and a wide
traditional products and fashion and accessory range of museums are worth a visit.
stores.
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2. Public Transport Network
Roads Rail High speed train Airports
Catalonia has a good road network The railway network offers good Andalusia in southern Spain can be
that enables travel to any main connections, both within Catalonia reached in six hours from Barcelona
European city in less than twelve and abroad. There is a well- thanks to a bypass around Madrid. BARCELONA GIRONA-COSTA BRAVA The inclusion of BAA Training and
hours. Its large commercial airports, developed commuter train network Spain’s capital is just two and a (GIRONA) the Barcelona Flight School, the
Barcelona, Girona, Lleida and in the Barcelona metropolitan area, half hours away, Tarragona and The Josep Tarradellas Barcelona-
training school of the Barcelona-
Reus, as well as the main cities in with connections between the city Lleida being stops en route in El Prat airport has consolidated its Situated 100 kilometres from
Sabadell training school, has turned
the country are well connected by and the tourist coastal areas in Catalonia. After completion of the position as a strategic enclave of Barcelona and 15 from Girona,
the airport into a prime training
motorway. Maresme and Garraf joined under high speed line to France via Girona reference in the Euro-Mediterranean Girona-Costa Brava airport is
centre for Southern Europe.
the Costa Barcelona brand. Apart and Figueres, Paris can be reached area. The most emblematic work strategically located for tourism
from state-run Renfe, there is also within of this stage was the construction (being the closest airport to Costa ANDORRA-LA SEU D’URGELL
Ferrocarrils de la Generalitat (FGC) of terminal T1, located between Brava), trade and business.
6.15 hours, with further direct The Government of Catalonia, the
operating in Catalonia, with a runways and conceived as a large
connections to Marseille, Lyon and REUS-COSTA DAURADA (REUS) Government of Andorra and the
network extending from Barcelona logistics and services operations
Toulouse. Catalonia is very well Spanish Ministry of Public Works
center. It can handle 33 million Located 110 kilometres from
to cities such as Igualada, Manresa, have developed the premises into a
communicated with other cities in users a year. This major project Barcelona and 13 from Tarragona,
Terrassa and Rubí. The renewed public infrastructure project that has
Europe, making it the true hub of a was followed by the remodeling it is the closest airport to Costa
Montserrat and Núria rack railways now handled its first regular flights.
vast Mediterranean Euroregion. of terminal T2, as well as the Daurada and Terres de l’Ebre.
are also run by this company. The airport was reopened in June
expansion and remodeling of the
LLEIDA-ALGUAIRE (ALGUAIRE) 2010 following adaptation works
commercial areas of both terminals.
on the premises and the runway.
Future plans for the airport include Located 15 km from Lleida, it is the
It is designed to become the main
La City, a 150-hectare area with first airport planned, built and run
Pyrenees airport and the gate to
hotels, office buildings and all by the Government of Catalonia.
Andorra. 2018 saw an increase of
kind of facilities, plus the new rail It allows promoting Catalonia as a
flight operations by more than 30%
link between the T-1 terminal and top winter and mountain tourism
compared to the previous year.
the city centre, with works well in destination. With a customs post,
progress. Also, the L9 underground the airport can handle flights from
line has been extended to the countries outside the Schengen
airport, its fast link to the city being area, such as Russia and the United
a considerable advantage for Kingdom.
passengers.
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2. Public Transport Network
Catalunya Bus Turístic is an initiative that allows
tourists to discover all of Catalonia’s secrets, with
trips from Barcelona to enjoy Montserrat and Gaudí’s
Colònia Güell crypt; Dalí’s art in Figueres and the city
of Girona; some of the most renowned wineries to
see how cava (sparkling wine) is produced and taste
acknowledged wines; enjoy a shopping day in La Roca
Village or a trip to the Vall de Núria.
catalunyabusturistic.com
Ports
Catalonia has 52 ports and yacht clubs, which add to the next seaports:
BARCELONA the port as a cruise destination. The SANT CARLES DE LA RÀPITA
port has an exclusive cruise berth
It is the largest cruising port in The site of La Ràpita, an incipient
at the East dock, plus Port Tarraco
Europe. Thanks to its safety, cruise port, has the port facilities,
marina for smaller cruise boats.
service quality, the lure of the services and accesses to facilitate
city and Catalonia and proximity the arrival of small cruise ships en
to the airport, virtually all cruise route to the Mediterranean.
PALAMÓS
ships sailing on the Western
Mediterranean stop over in Palamós has consolidated its
Barcelona. The port has ten position as a stopover port for VILANOVA I LA GELTRÚ
terminals, seven of which are cruise ships, making it only second
Centrally located along the Catalan
devoted solely to cruises. Given to Barcelona in Catalonia. The
coast 40 km from Barcelona,
the high demand for berths, the introduction of a customs post
Vilanova i la Geltrú has suitable
port authority is modernising the allows the docking of ships from
facilities, services and access for
existing terminals, building new outside the Schengen area.
small cruise ships sailing through
ones and enlarging the port to the
the Mediterranean.
south. There are also regular ferry
lines to Rome, Livorno, Sardinia, ROSES
Genoa, Tangier, Tunis and Algiers Having joined the cruise port
served from the three purpose-built network recently and located at the
terminals. For goods transportation, end of Catalonia’s most beautiful
all docks from Ponent to Sud have bay, Roses is making progress as a
railway access. destination in the north of the Costa
Brava. Together with Palamós, the
TARRAGONA port is marketed under the Costa
Brava Cruise Ports brand, aimed at
Tarragona is very well positioned
promoting cruise passenger traffic
regarding goods traffic, being one
and developing the related tourist
of Southern Europe’s main ports.
offer in both this municipality in Alt
Several institutions have joined
Empordà county and all of Costa
under the Tarragona Cruise Port
Brava.
Costa Daurada brand to promote
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3. Catalonia, a Quality Destination Together with the tourist industry, the Catalan
Tourist Board is developing new products,
resulting in distinctive high-end proposals aimed
at satisfying visitors’ needs. An example is the
specialisation of the family holidays programmes
Family-friendly beach holidays and Family-
Following European rules on tourist quality, familiar atmosphere, 60 rooms maximum and friendly adventure, including businesses and
Catalonia has developed a set of tools
and regulations aimed at ensuring its
top-quality Catalan cuisine based on local
seasonal produce and served at any meal, municipalities both on the coast and inland, aimed
competitiveness as a destination where
quality in its widest sense is a key value.
including breakfast, lunch and dinner. at offering attractive proposals catering for those
These tools were made by the Tourist Quality
This label adds to the wheat ear scheme
rating rural tourism houses (currently 272 travelling with children.
System of Catalonia and are under the businesses rated from 1 to 5 wheat ears
supervision of the quality and innovation based on their services, activities, premises
commission of the Tourism Panel of Catalonia. and decoration) and the key rating system
The structure of the Tourist Quality System for tourist apartments and housing units for
of Catalonia is divided into three functional tourist use.
development areas: categorisation, CATALONIA, A BIOSPHERE DESTINATION
specialisation and excellence. A tourist
category identifies the distinctive Since November 2015 Catalonia has been the
characteristics of each business, while tourist first full large tourist destination to hold the
specialisation determines the service features Biosphere Responsible Tourism certification
aimed at a specific user group. Excellence from the Institute of Responsible Tourism,
ensures that customer expectations are a World Tourism Organisation member
fulfilled according to the characteristics of the associated with the Global Sustainable
business providing the service. Tourism Council. This certification represents
an international recognition of the work done
Membership to the Catalan tourist quality by the Catalan tourism sector - public and
system is on a voluntary basis. There are private - to continue promoting a sustainable
increasingly more professional businesses tourism model that guarantees that travellers
every year striving to improve quality so enjoy a sustainable experience, contributing
customers may benefit from a top-notch offer. to the conservation of their natural heritage
This excellence in service quality is proven by and culture as well as the improvement of the
the increasing number of Catalan businesses local economy and diminishing the impact on
holding renowned certificates every year, such the environment. All three tourist brands under the Barcelona The Biosphere certification not only sets
as ISO 9001, ISO 14001, EMAS, Ecolabel Provincial Council (Costa Barcelona, quality, accessibility and environmental
and the Environmental Quality Guarantee. Paisatges Barcelona and Pirineus Barcelona) standards but also includes sustainability
The latter, created by the Government feature the Biosphere certificate. Other places, requirements such as social responsibility,
of Catalonia, encourages businesses to such as Val d’Aran, the towns of Sitges, Tossa conservation of the cultural heritage, satisfying
commercialise environmentally-friendly de Mar and Vilafranca del Penedès, the city of tourist expectations and improving life quality
products and services. Barcelona as well as countless organisations, of the local population
The Gastronomic Hotel specialisation label agencies and tourist businesses, have also
has 30 certified member businesses. A very been certified.
specific and widely accepted product, it
identifies hotels spread all over Catalonia
with a common denominator: a friendly,
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3. Catalonia, a Quality Destination
3.1 Catalonia: Sustainable and Inclusive Destination
Catalonia is one of the most sustainable, accessible and inclusive tourist destinations in
Europe. Tourism, sustainability and accessibility go hand in hand to achieve a touristic model of
excellence based on the compromise between environmental sustainability, socioculture and
economy of the destination.
Catalonia is one of the most sustainable, Tourism For Everyone Proposals For All Tastes
accessible and inclusive tourist destinations
in Europe. Tourism, sustainability and All parties involved in the tourism sector The selected proposals offer a comprehensive has also created circuits with cross-country
accessibility go hand in hand to achieve are increasingly engaged and aware that tourist experience with a whole set of services skiing routes and snowshoes for people
a touristic model of excellence based on architectural and communication barriers adapted to specific accessibility needs: with intellectual disabilities and has trained
the compromise between environmental must be removed and most sites adapted so accommodation, restaurants, museums, monitors to accompany them.
sustainability, socioculture and economy of that all people can enjoy quality holidays and complementary activities, beaches, etc. The The actions carried out by many museums
the destination. free time, especially those with a disability or areas and proposals identified can be found and monuments of Catalonia to improve
The Directorate General of Tourism and the reduced mobility. at www.turismeperatothom.catalunya.com/ accessibility with people with sensory
Catalan Tourism Agency carry out outstanding This awareness and commitment gave rise en/. disabilities (deaf, hearing impaired, blind
work in the identification, promotion and to the Tourism for All project that includes With this inclusive spirit, in Catalonia, you will and visually impaired) in mind are especially
commercialisation of tourist experiences 27 proposals and accessible destinations find countless activities and events to enjoy noteworthy. The incorporation of diagrams in
in areas that correspond to values of identified as examples of good practices in active tourism, culture, gastronomy, snow, braille and high relief, audio description and
responsibility, inclusiveness, sustainable accessible tourism, showing that tourism for etc. There are more than 150 kilometres tactile models have made La Pedrera one of
growth, coexistence with local communities all is a tangible reality in Catalonia. of green roads and accessible paths in the most accessible cultural centres for blind
and conservation of natural, socio-cultural Catalonia. It highlights the adapted section of and visually impaired people in Europe. The
The CTB has a specific website that offers
and economic resources. the Greenways of the Terra Alta, which is one National Museum of Art of Catalonia (MNAC)
information on the accessibility of the Catalan
Responsibility is the way to reach the goal of tourist offer, not only of the 27 destinations of the few in Spain prepared for people with has sign-guide devices and was the first in
sustainability, so there can be no sustainable and tourist proposals selected as good visual impairments. Spain to offer deaf people this service in two
tourism without a responsible attitude on practices but also of other tourist equipment, The companies Camins de Vent, Vol de sign languages (Catalan and Spanish), and
the part of travellers and professionals who resources and services that have facilities Coloms and Globus Kon-Tiki, specialised in in the International Sign System (ISS). The
develop the business or business model of for people with disability and/or reduced hot air balloon flights and pioneers in Spain to Fundació Miró also has a program of inclusive
the tourism sector. mobility. The website has the highest levels offer adapted baskets for people with reduced activities for a diverse public. It should also
of accessibility and usability and offers mobility, are examples of good practices be noted that many beaches on the Catalan
With these values, the Generalitat aspires to coast are accessible and have equipment and
position Catalonia as a reference destination information classified according to the type of in this area. Some dive centres, as well as
disability (physical, auditory, visual or people equestrian and kayak companies, have facilities for people with disabilities or reduced
for sustainable, accessible and inclusive mobility.
tourism through its wide range of tourist with reduced mobility). adjusted their offer to facilitate accessibility,
experiences that includes a great diversity and, for their part, the Escala Sailing School It is also important to mention the ongoing
of products, from ecotourism, culture or has become a benchmark for the practice of increase in the number of travel agencies
gastronomy, to sports or business tourism. adapted sailing. The ski resort of La Molina is specialising in reduced mobility or disability
a pioneer in adapted skiing, having bet years products.
ago to adapt the facilities and make them
available to skiers with disabilities. For its part,
the Tavascan station, in the Pallars Sobirà,
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3. Catalonia, a Quality Destination
3.2 Catalonia in European projects and networks
Through the Directorate General of Tourism (DGT) and the Catalan Tourist Board (CTB), Catalonia
participates, and in some cases leads, different European projects with a big relevance in
protecting nature, cross-border routes and gastronomic and social tourism, among others.
CHARM Med Pearls EPirEMed Land-Sea Medcycletour
(Immersive experiences in (The Mediterranean as an (Pyrenean Experiences, (Sustainability of the Land- It aims to promote sustainable
European Charming Villages) innovate, integral and unique Mediterranean Emotions) Sea system for ecotourism development policies that allow
destination for Slow Tourism strategies) a more efficient use of natural
Aims to create a transational route Cross-border cooperation project
resources and the cultural heritage
of ten villages of charm with six initiatives) that aims to take a step forward European project within the of maritime and coastal areas. It
different destinations, offering in the tourism integration of the framework of the Interreg Europe
Led by the Catalan Tourism is intended to promote tourism
more than 70 activities based territories of the eastern Pyrenees program, in which the Directorate
Agency and 90% co-financed in its most sustainable and
on European natural and cultural on both sides of the border with General of Tourism participates.
by the European Union through responsible modality, allowing the
heritage of rural zones. In Catalonia, France. Through collaboration It aims to favor more inclusive,
the ENI CBC MED Program, Med development of the coastal strip of
Rupit and Taüll participate in this between the main public and private efficient and effective regional
Pearls aims at creating 26 touristic the Mediterranean area.
project. The goal is to drive tourism tourism entities, new cross-border governance processes to increase
experiences, the “26 pearls of
to places that generally see few tourism products will be created the creation of institutional
the Mediterranean” for which the
tourists, leading to decongestion of and a joint marketing and promotion competences and skills for the
project is named. Its final goal
areas and cities with high numbers strategy will be developed at development of a sustainable
is to make the Mediterranean a
of visitors as well as preserve national and international level. system of ecosystems, capable
destination known internationally
and promote the historical and EpirMed will select the offer of of preserving natural habitats and
for its quality and excellence for
traditional heritage of these rural services, products and experiences stimulating territorial ecotourism
the Slow Tourism through public-
areas, including their architecture to be promoted based on strategies.
private cooperation. The project is
and landscapes through innovative sustainability, quality and added
run by the Destination Management
experiences. value for both the tourist and the
Companies (DCM), which has the
territory, linking rural and mountain
capacity to create Slow Tourism
tourism with sustainable transport
projects, and local start-ups and
alternatives. Participating as
entrepreneurs that can create CIT
partners are the Directorate General
solutions that integrate the new
of Tourism and the Catalan Tourism
Med Pearls products. L’Anoia, Les
Agency, with FGC leading the
Garrigues and la Ribera d’Ebre
project which is co-financed by the
are the main regions of Catalonia
European Regional Development
chosen to be part of this project.
Fund (ERDF) through the Interreg
V-A Spain-France-Andorra Program
(POCTEFA 2014-2020).
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3. Catalonia, a Quality Destination
3.2 Catalonia in European projects and networks
The DGT and the CTB take part in some European networks fostering business cooperation and
cross-regional coordination in order to create a more social and sustainable tourism. Catalonia
is part of the NECSTouR, a non-profit organisation composed of European regions aiming to
fostering cooperation to consolidate sustainable tourism and lobby before European tourism
authorities. It is currently composed of 35 regions from 15 countries and 27 associate members,
including companies, institutions, universities and associations from the European tourist
industry.
Catalonia is also a member of:
UNWTO between Catalonia, the Balearic following the shared interest
Islands and Occitania created in of the coastal regions around
As an affiliate member, the CTB
2004 with the aim of forming a the Mediterranean basin. The
represents Catalonia at the World
sustainable development cluster in Conference of Peripheral Maritime
Tourism Organization, the United
the north-western Mediterranean, Regions (CPMR) includes 160
Nations agency responsible for
based on innovation and social regions from 24 EU member states
the promotion of responsible,
and economic integration of the and third countries.
sustainable and universally
territory and contributing towards a
accessible tourism.
united, solidary Europe close to the
citizens. ECM
OITS - International Organization Organization that represents the
of Social Tourism tourism and congress offices of
ETOA - European Tourism
more than a hundred cities in 38
Its mission is to promote access Association
countries.
to vacations and tourism for the
Its main goal is to create a dynamic
greatest number of people: youth,
network for the European tourist
families, adults, seniors and people
industry at both source markets and IAGTO
with disabilities.
destinations.
Founded in 1997, it is a global trade
organization for the golf tourism
ENAT - European Network for industry with more than 2,300
“European Region of
Accessible Tourism member companies in 88 countries,
Gastronomy” Platform
including 665 golf tour operators in
An international non-profit
The European regions holding the 63 countries.
organisation created to make
“European Region of Gastronomy”
tourism accessible and addressed
title—Catalonia did so in 2016—
at companies and organisations
have joined forces to raise the ISTO – International Social
that wish to be pioneering in the
awareness for its cultural and Tourism Organisation
research, promotion and practice of
gastronomic heritage
accessible tourism. An organisation that deals with the
promotion of the development of
Tourism for All and is responsible
CPMR - Conference of Peripheral
EUROREGION – Pyrenees- for contact with different authorities
Maritime Regions
Mediterranean Euroregion to take into account different
The CPMR Intermediterranean policies and programmes in various
A project for political cooperation
Comission was created in 1990 countries.
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4. Tourist Attractions Thanks to Catalonia’s tangible and intangible heritage, applications
are filed every year to have places or concepts included as World
Heritage. This is the case of Turó de la Seu Vella in Lleida, an
architectural site dating from the 13th-14th centuries that has
become the city’s landmark, the K, a biblical depiction carved in
stone in the 12th century, as well as Seu d’Ègara in Terrassa with its
pictorial decoration (5th-7th centuries). St. George’s Day, sardana
and Igualada Magi Procession round off the applications as intangible
heritage as well as Catalan cuisine.
4.1 Unesco world heritage in Catalonia
Palau de la Música Catalana and Hospital Romanesque churches in Vall de Boí. The Work of Antoni Gaudí: Castellers. A genuine piece of Catalan folk
de la Santa Creu i Sant Pau. Barcelona. Art Some 140 kilometres from Lleida, in Alta culture featuring up to ten-storey human
Nouveau. Built by Lluís Domènech i Montaner Ribagorça county, eight churches and one • Park Güell. Barcelona. First garden city towers, it was recognised by the UNESCO
in the early 20th century. chapel make one of the most significant sets experience. as Intangible Cultural Heritage of Humanity in
of Catalan Romanesque art regarding both its • Palau Güell. Barcelona. 2010.
Poblet monastery. Vimbodí (Tarragona). architecture and paintings:
Built in the 12th and 13th century, the largest • La Pedrera (Casa Milà). Barcelona. Summer and winter solstice fire festival in
Cistercian monastery in Europe. • Sant Climent de Taüll the Pyrenees. Declared Intangible Cultural
• Casa Batlló. Barcelona.
Heritage of Humanity, this festival brings
Roman Tarraco. Tarragona. In the second • Santa Maria de Taüll
• Cripta de la Colònia Güell. Santa Coloma de together cultural and natural heritage and
half of the 1st century BC, Tarraco was given • Sant Joan de Boí Cervelló (Barcelona). Unique structure built has a cross-border geographic scope, as it
the status of a colony according to Roman with stone and brick. comprises 63 villages from France, Catalonia,
law and became the capital of Hispania • Santa Eulàlia d’Erill la Vall
Aragon and Andorra.
Citerior. Important remains from those times • Sant Feliu de Barruera • Casa Vicens. Barcelona.
are preserved in the city and the neighbouring • Cripta de la Sagrada Família. Barcelona. The art of dry stone. Included in the
towns of Altafulla, Constantí and Roda de • La Nativitat de Durro UNESCO Representative List of Immaterial
Built between 1884 and 1889, it is Gaudí’s
Barà. Tarragona is a member of the Spanish • Sant Quirc de Durro Cultural Heritage Goods, it is a construction
oldest religious work.
World Heritage Cities network. type practised since prehistoric times
• Santa Maria de Cardet • Nativity Façade of Sagrada Família. and a typical feature of rural ethnological
Mediterranean cave art in the Iberian • Assumpció de Cóll Barcelona. heritage. It is highly extended throughout all
Peninsula. There are 27 sites in Catalonia Mediterranean countries. The bid includes
with listed paintings found in caves, grottoes constructions in Croatia, Cyprus, Slovenia,
and shelters. La Patum. The UNESCO declared the
Spain, France, Greece, Italy and Switzerland.
ancestral La Patum festival in Berga (Pirineus),
In Catalonia, there are around 19,000 listed
celebrated on the festivity of Corpus Christi, a
constructions, with an interpretive centre in
Masterpiece of Intangible Cultural Heritage of
Torrebesses in Segrià county (Lleida).
Humanity.
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4.3 Natural parks and protected areas
More than 30% of the Catalan territory enjoys Also, Montsant and Montgrí, les Illes Medes i
some degree of special protection. Apart from el Baix Ter, Montseny, Sant Llorenç del Munt
one national park, there are 14 natural parks i l’Obac, Zona Volcànica de la Garrotxa,
spread all over Catalonia, as well as marine Delta de l’Ebre Natural Parks as well as Foix,
and natural reserves, natural sites of national Olèrdola and Garraf Protected Areas boast
interest and a dozen natural protected areas the European Charter for Sustainable Tourism
managed by the Barcelona Provincial Council. from the EUROPARC Federation.
Aigüestortes i Estany de Sant Maurici National Among all the natural areas, the Natural Park
Park, belonging to the Spanish national park of l’Alt Pirineu stands out, which, with its
network, has 14,000 hectares covered by recent expansion, exceeds 79,000 hectares
the park as such, plus a further 26,000 of and has become the largest protected
peripheral area. The gates to the park are area in Catalonia. Also noteworthy is the
at Espot (Pallars Sobirà), Vall de Boí (Alta Montseny Natural Park and the territories of
Ribagorça) and with further access through the Val d’Aran and Terres de l’Ebre, declared
Vall Fosca (Pallars Jussà) by cable car and a Biosphere Reserve by Unesco, and the
Val d’Aran. Noteworthy are also natural areas, Protected Natural Area of the Sierra de
4.2 Beaches such as Montseny Natural Park as well as Boumort, which coincides with the Boumort
Terres de l’Ebre, all declared a Biosphere National Hunting Reserve. It has been a
With its 580-kilometre coastline and almost The Allgemeiner Deutscher Automobil Club Reserve by the UNESCO. In 2018 it was protected space since 1991 and is located in
350 coves and beaches, Catalonia is still one (ADAC), with more than 17 million member certified as a Reserve and Starlight Tourist the western Catalan Pyrenees, standing out
of the best sun & beach destinations. This families and a high reputation among the Destination. This recognition is given to for its important deer population and for the
sort of tourism can be completed with fine German public opinion as an unbiased areas which adopt protection methods and vultures that inhabit it.
heritage and protected nature, which can be organisation with tourism expertise, certifies have exceptional levels of quality as well as
enjoyed along numerous signposted walking year after year the quality of Catalan beaches, to regions that also have the infrastructure
or cycling paths. Nautical tourism, family which are characterised by their water quality, available to drive astronomical tourism.
holiday destinations, gastronomy and sports large environmentally friendly leisure offer and
tourism aimed at both professionals and countless tourist facilities, many of which are
amateurs are suitable to complete a seaside
holiday in great style.
adapted to be accessible to any kind of users. 4.4 Wellness
Beyond the blue flags and quality certificates
The Government of Catalonia is heavily at a vast number of Catalan beaches, the A large number of visitors come to Catalonia completed by a tourist offer that includes
working on prevention, control and facilities provided in the coastal municipalities to enjoy the treatments provided by its cultural heritage, nature, leisure, gastronomy,
improvement of coastal waters and beaches, and the numerous marinas and water sports twenty spas with medicinal mineral waters festivals and traditions. On top of that comes
while each municipality is in charge of businesses, the best quality proof comes from declared of public utility. Catalonia’s thermal a good offer of wellness, thermal leisure,
cleaning its main beaches every day during the millions of tourists returning to Catalonia tradition dates back to Roman times, yet such as the Caldes de Boí Spa or the Termes
the summer season. A proof of this are the every year. spas have adapted their facilities to the new Baronia de Les, and thalassotherapy centres.
beaches and marinas flying the Blue Flag. accommodation trends, offering quality
Moreover, the portal of the Meteorological standards comparable to modern hotels.
Service of Catalonia started a new feature in Prominent towns with a long tradition of
2015 providing the weather and sea forecast thermal activity include Benifallet, Caldes
for beaches and water sports. d’Estrac, Caldes de Malavella, Caldes de
Montbui, El Vendrell, La Garriga, Sant Climent
Sescebes, Sant Hilari Sacalm and Santa
Coloma de Farners. Their great wealth in
mineral waters can be enjoyed in baths,
20 Press Pack Press Pack 215. Tourist Accommodation
5.1 Hotel accommodation 5.2 Campsites
The offer is subject to strict regulations enforced by In Barcelona, a large number of hotels have been Catalonia has a network of roughly 350 campsites, Thanks to the mild Mediterranean weather, the season
the Government of Catalonia, which looks after hotel developed following the increase of tourism with an offer of 100,000 camping plots and a total at most Catalan campsites lasts throughout the year,
rating. According to these regulations, there are two experienced in recent years, especially along the accommodation capacity of around 270,000 places. with unique activities such as paddle yoga, oriental
groups of accommodation: hotels (H) and boarding coastline stretching from the Olympic Village to They are classified by stars (from two to five). Although massage, spa & wellness, astronomic baptism or just
houses (P) or hostelries (HS), plus another category the Forum of Cultures area, where congress and they tend to concentrate in the coastal areas and enjoying the autumn for a weekend in the colourful
within the hotel group, hotel- apartments (HA). convention facilities were built in 2004. The area the Pyrenees, they can be found all over the territory, forest or picking mushrooms as well as skiing in winter.
around the Montjuïc-2 fairgrounds, very close to the especially close to protected natural areas, so their
Classes range from Grand Luxe to 1 star in hotels, Also, members of renowned clubs like the Automobile
airport, has also seen its top-range hotel offer increase offer extends to hiking, adventure sports or simply
whereas boarding houses or hostelries have no specific Touring Club of the Netherlands (ANWB) with nearly
considerably, as is the case of certain quarters in the relaxing amidst nature.
rating. Some hotels are part of the world’s most 4 million associates or the German ADAC automobile
old town and the Eixample, with historical buildings
renowned chains, such as The Leading Hotels of the Many campsites are true holiday parks and resorts club with 17 million member families honour Catalan
being refurbished into landmark hotels.
World or Relais & Châteaux, and many have some sort with a wide range of local cuisine, fun and professional camp sites year after year, rating them among the best
of quality certificate. It is worth mentioning initiatives Catalonia has currently almost 2,900 accommodation entertainment for children and adults. The campsites in Europe for their high quality.
such as the Gastronomic Hotels brand, small family- units with approximately 300,000 beds. Many of them have theme pools, WiFi and an airport shuttle service.
run establishments that offer a gastronomic proposal are investing in renewal, upgrading and specialisation The lifestyle at Catalan campsites is based on relaxing,
with an outstanding representation of Catalan cuisine in services such as golf, health and wellness tourism, calm and respect for the environment, and sets the
dishes prepared with local ingredients and products winter sports, water sports and active tourism. Services trend in Europe with concepts such as Glamping
with protected designations of origin (PDO), protected provided by Catalan hotels usually include an excellent (camping with glamour).
geographical indications (PGI) and Catalan wines. food offer, which definitely contributes to Catalonia’s
great gastronomic reputation. campingsdecatalunya.org
Catalan Camping and Holiday Lleida Camping Association: Girona Camping Association:
Town Federation campingsdelleida.com campingsingirona.com
Barcelona Camping Association: Tarragona Camping Association: Mountain Camping Association:
barcelonacampings.es/ca campingstarragona.es/ca sompaisatge.com
22 Press Pack Press Pack 235. Tourist Accommodation
5.3 Rural Tourism 5.4 Tourist Apartments and
Accommodation Housing Units for Tourist Use
The offer in rural tourism accommodation Tourist apartments and housing units for tourist use
encompasses more than 2,400 businesses providing take an important share in Catalonia’s accommodation
over 18,000 beds. It includes different types, from offer. They are spread over almost all of the territory, are
village houses to isolated country houses. There especially concentrated in on the coastal areas. There
are different associations by geographic areas, are apartments for all tastes: big or small, in cities, on
commercialising their member rural tourism homes. the beach, in the mountains or for skiing. In Catalonia,
A voluntary rating system by wheat ears is in place, all tourist apartments and housing units, as the rest
which is organized according to aspects such as of the accommodations mentioned above, need to
architecture and decoration, environment and services, feature the identification number of the Catalan Tourist
among others. Register, which proves that they are legal.
Accommodation is classified as follows:
• Cases de pagès or agro-tourism
accommodation: accommodation units where Hereunder are some tourist apartment associations.
the owner, a professional farmer, has agricultural, Costa Brava-Girona Tourist
stockbreeding or forestry earnings and guests Apartment Association (ATA)
can complete their experience by sharing the apartmentsandvillascostabrava.com
typical tasks and activities of the attached farming
The Directorate General of Tourism at the Catalan
business. Costa Daurada Tourist Apartment Association (AT)
atcostadaurada.org/ca/apartaments-turistics
• Rural accommodation: accommodation units
where the owner has no obligation of earning an
income from farming but must actually live in the
Barcelona Tourist
Apartment Association (APARTUR)
Department of Enterprise and Knowledge edits
same county or dwelling, depending on the type. apartur.com/ca/
an official online guide for each different sort
There are four types for each of these two groups:
“masia” (house shared with owners, located outside of tourist accommodation (hotels, campsites,
the population center), “masoveria” (independent
house rented out as a whole, not shared with owners), apartments and rural tourism), a guarantee for
shared village house and independent village house
(within the population center). Each group is identified users as businesses listed are subject to Catalan
with a specific sign.
legislation.
Catalan Confederation of Rural Tourism - Concatur
concatur.cat
Rural Tourism and Agro-Tourism Confederation
of Catalonia - Turalcat
catalunyarural.cat/
24 Press Pack Press Pack 256. Tourist Brands
Catalonia is made up of nine tourist brands
gathered under and promoted by tourism boards.
France
Mediterranean Sea
Catalonia
Airport
Port
High Speed Train
26 Press Pack Press Pack 276. Tourist Brands Costa Brava is an ideal destination for visitors
looking for a territory with a strong identity.
6.1 Costa Brava Visiting monuments built by past civilisations as
well as contemporary architecture, theme routes
or taking part in festivals and traditional festivities
are the main motivations for cultural tourists
coming to Girona province.
Costa Brava is a prime Mediterranean destination, its climate, landscape, coastline, natural
environment and culture being its main assets. It features many tourist products such as sun &
beach, cultural, enogastronomic and active & nature tourism as well as other more specific ones
such as golf, wellness and business tourism.
The distinctiveness of Costa Brava is due to its long Reserve by the UNESCO. Aiguamolls de l’Empordà The offer in cultural tourism attracts millions of visitors.
beaches and little coves surrounded by vegetation and and Montgrí, Illes Medes i Baix Ter natural parks, Iberians, Greeks and Romans discovered the wealth
steep cliffs reaching from Portbou to Blanes along 220 the latter created recently, help preserve marine and of this area centuries ago, as the Empúries site proves.
km, many of them flying the Blue Flag. ornithological wildlife, especially migratory birds. Romanesque art has left true architectural gems like
Also, L’Albera Natural Area of National Interest clearly Sant Pere de Rodes monastery at the starting point
It features a wide offer in water sports and “Vies
showcases the transition from a Pyrenean to a of St James’ Way through Catalonia. Castles and
Braves” (Wild Ways) that provide the opportunity to
Mediterranean landscape. fortresses, medieval villages, Jewish heritage, great
discover this unique and varied area from a different
works of Art Nouveau and Dalí’s surrealist footprint with
perspective, namely public marine routes for sports, Adventurous and active visitors will find a fine way of
the Dalí Museum-Theatre in Figueres, the Salvador Dalí
leisure and learning. Roses, Castelló d’Empúries, Sant discovering the stunning landscape of Costa Brava
Museum-House in music and performing arts festivals
Pere Pescador and L’Escala are located on the Gulf by getting in contact with nature through hiking,
and traditional folk festivals of national interest.
of Roses, the only bay in the Mediterranean that is road cycling, mountain biking, sailing, scuba diving,
a member of The World’s Most Beautiful Bays after skydiving (at Skydive Empuriabrava, one of the world’s Costa Brava features all sorts of accommodation,
joining the club in 2012. leading skydiving centres), horse riding, climbing or from the classic hotel offer featuring prominently
golf, among others. small and charming family-run businesses, holiday
Girona province features 16 restaurants with a total 21
hotels and accommodation on the seafront to rural
Michelin stars, spearheaded by El Celler de Can Roca The regional capital Girona is a well connected city
accommodation, tourist apartments and camp sites. In
in Girona by Roca brothers, currently one the world’s half-way between the coast and the Pyrenees. It is a
all, Costa Brava has an offer of roughly 360,000 beds.
best restaurants according to Restaurant Magazine, as popular city break all year round, thanks to its cultural
well as Miramar in Llançà by Paco Pérez and Les Cols offer—with the Temps de Flors and Temporada Alta
in Olot by Fina Puigdevall. The wines from the Empordà festivals—, heritage and shopping.
Denomination of Origin are also noteworthy. Their
The coast is dotted with charming villages such as
quality can be discovered along the Empordà DO Wine
Cadaqués, Begur, Calella de Palafrugell, Palamós
Route.
and Tossa de Mar, besides tourist resorts like Roses,
Costa Brava boasts a large natural diversity. It has Platja d’Aro, Lloret de Mar and Blanes, while the
started the process to become a UNESCO Biosphere hinterland boasts villages with medieval heritage such
Reserve. The region has four natural parks, of which as Peralada, Castelló d’Empúries, Monells, Pals and costabrava.org
Montseny was the first to be declared a Biosphere Peratallada.
28 Press Pack Press Pack 296. Tourist Brands Among the rich cultural and monumental heritage
in Barcelona, Gaudi’s Art Nouveau works stand
6.2 Costa Barcelona out in Baix Llobregat, featuring prominently the
Colònia Güell crypt, a UNESCO World Heritage
site. The Circuit de Barcelona- Catalunya
racetrack is the place to be for motorsports
lovers, with its Formula 1 and motorcycling
Grand Prix. All this is completed with the rich and
manifold cuisine and the agenda full of festivals
and traditions in Costa Barcelona.
This tourist brand encompasses six counties: Alt Penedès, Vallès Occidental and Oriental
inland, the latter including the Montseny range, a natural park and Biosphere Reserve, as well
as Maresme, Baix Llobregat and Garraf along the coast. This region has a clear commitment
towards quality as all counties within Costa Barcelona feature the Biosphere certification as a
sustainable tourist destination.
Costa Barcelona concentrates countless former palaces now hosting museums. This Costa Barcelona offers 100 kilometres of based on fish and seafood. These climate
services and leisure activities. Each year is completed with fine beaches and a big urban beaches, featuring all sorts of services conditions have also allowed developing
it receives more than four million tourists, offer in leisure and restaurants. Vilanova i la and is well-linked with Barcelona. winegrowing, with three of Catalonia’s twelve
representing 13 million overnight stays. The Geltrú in its turn has always looked to the sea, There are also the nautical resorts of Santa Denominations of Origin: Penedès, Alella and
total amount of accommodation on offer adds with a large fishing and commercial port, in Susanna and Vilanova i la Geltrú, an excellent internationally reputed Cava.
up to 137,955 beds at hotels, campsites, addition to maintaining some deeply rooted golf destination.
apartments and rural tourism. There are many traditions. Inland, Vilafranca del Penedès and
attractions in Costa Barcelona extending Sant Sadurní d’Anoia are the wine and cava Hot baths can be enjoyed in towns like
over more than 100 kilometres of coast in (sparkling wine) capitals respectively, featuring Caldes d’Estrac, Caldes de Montbui and
Maresme, Baix Llobregat and Garraf counties, a great offer in wine tourism that is well La Garriga, known for the quality of their
with noteworthy towns like Sitges, Mataró present throughout Alt Penedès county. thermal waters and nature lovers can explore
and Castelldefels. Arenys de Mar features an the vast natural park network, including El
Sant Cugat in Vallès Occidental is a modern Montnegre i el Corredor, Serralada Litoral and
important fishing port, Sant Pol de Mar, which town featuring also some of Catalonia’s most
still preserves its nice old town and places in Serralada Marina close to the shore as well as
relevant medieval monastic sites (9th century). Montserrat with its unique, peculiar rounded
Alt Maresme such as Calella, Pineda de Mar, In Vallès Oriental, the Circuit de Barcelona-
Santa Susanna and Malgrat de Mar provide shapes, El Garraf, Sant Llorenç del Munt i
Catalunya racetrack hosts the Formula 1 and l’Obac and Montseny inland.
a large offer in activities adding to their clear Motorcycling Grand Prix, besides offering
orientation towards tourism. a large variety in activities for all audiences. The balance between sea, plain and hills
The towns of Sitges and Vilanova i la Geltrú in Terrassa boasts Seu Egara, a unique heritage shapes a gentle landscape and an excellent
Garraf county are perched on the sea. site in Europe, the Museum of Science and climate that make the area a land wealthy
Technology of Catalonia and Masia Freixa, in produce, together with a fine cuisine
The former features Es Baluard in the old
quarter as its main cultural attraction, with built in the early 20th century, plus an Art www.barcelonaesmuchomas.es
Nouveau route through the city.
30 Press Pack Press Pack 316. Tourist Brands Turisme de Barcelona runs a network of 23 tourist
information offices where bothvisitors and locals
6.3 Barcelona can obtain advice in 12 languages. It also features
a wide online service offer that allows any visitor
to organise their own trip through the website
tickets.visitbarcelona.com.
Also in Barcelona visitors can approach the
Tourist Office of Catalonia located in Palau Robert
(Passeig de Gràcia 107). This tourist information
centre also hosts different exhibitions and sells
publications, transport tickets, tickets for events
The capital of Catalonia, Barcelona is an open, welcoming, diverse and sustainable city and sites and merchandising.
with more than 2,000 years history. Cosmopolitan and authentic, it is a place where history
and modernity live together in perfect harmony. A courageous city, it has been the cradle of
pioneering movements for social, cultural and political change.
Perhaps its strategic position on the Mediterranean, Picasso, Miró and Tàpies are the painters who best Modernity comes from countless music festivals, such Among the most relevant tourist activities to discover
having been an important seaport during the Middle reflect that utmost Catalan duality of “seny i rauxa” as internationally-renowned Sónar and Primavera the city are the Barcelona Bus Turístic (three urban
Ages, has had an influence on the character of its (common sense and passion). Barcelona is a city of Sound, alongside popular festivities like La Mercè or routes with stops at all sights), the Barcelona Card (a
people. Even today, the city enjoys the sea with museums, from Romanesque in the Museu Nacional those in Gràcia and Sants quarters. city ticket including public transport, free museums
kilometre- long beaches and a diverse offer in nautical d’Art de Catalunya (MNAC) to modern art in the Museu and over 85 discounts), the Mirador de Colom (with
Barcelona is a city of shops, with an urban layout
activities, sailing (Barcelona World Race) and leisure. d’Art Contemporani de Barcelona (MACBA) and an area devoted to wine tourism and wine tasting), the
inviting visitors to stroll. Barcelona Shopping City
the Centre de Cultura Contemporània de Barcelona Barcelona Walking Tours (four guided walking tours),
The city is committed to sustainability and extends throughout all quarters, mixing avant- gardist
(CCCB) as well as the big Art Nouveau landmarks, the Articket (a pass to visit the city’s six main museums)
environmental protection. It was the first in the world boutiques with traditional shops. Barcelona Shopping
such as the Sant Pau site, Casa de les Punxes and and the Barcelona Pass Modernista.
to obtain the Biosphere certification for responsible Line is a five-kilometre long axis joining different
Casa Vicens. It is also a city of theatres and a city open
tourism from UNESCO. commercial and tourist areas from the sea to the hills. There is also a wide range of visits and services in
to music, with beautiful venues such as Art Nouveau
Barcelona Unique Shops is a label joining a large connection with Barcelona and its surroundings,
It is an innovative city with a long industrial tradition, Palau de la Música, Liceu, one of the big opera
number of unique shops. featuring natural, cultural and wine sights.
pioneering in design, creativity, use of technologies and houses, and L’Auditori. The three are part of Barcelona
smart management of services for its citizens. Obertura, which promotes the programme of these Barcelona has also an international reputation in Only two hours from the city are the Pyrenees, a
institutions as well as a new classical music festival, the hosting congresses and conventions. Professional true mountain paradise offering all types of sporting
Between the old seaside quarters and the the Eixample
Spring Festival that is held during two weeks in March. tourism is consolidated with events such as the Mobile activities (primarily outdoor) year- round.
spralls in all its beauty. This urban planning model
World Congress or IBTM World as well as a large
is unique in Europe, having been created in 1860 by Barcelona unites tradition and modernity. Tradition is
number of relevant congresses in the areas of medicine
Ildefons Cerdà, one of the founders of modern urban conveyed by the five “colles castelleres” (human tower
and technology.
planning. The Eixample boasts Europe’s biggest and teams) from Sants, Gràcia, Poble Sec, Poble Nou
most impressive gems of Art Nouveau architecture. and Sagrada Família, which make a fine example of In terms of gastronomy, Barcelona has it all, from
multicultural and cross-generational integration. traditional to the latest cuisine, boasting 32 Michelin
stars. Its renewed markets are not only an ideal place
for displaying local produce but also for tasting them.
visitbarcelona.com
32 Press Pack Press Pack 336. Tourist Brands The castells (human towers), which started in Valls
in the early 19th century, are one of Catalonia’s
6.4 Costa Daurada greatest cultural features and considered
Intangible Cultural Heritage of Humanity. Many
major festivals along Costa Daurada hold fine
human tower events, from Valls through to
Tarragona, L’Arboç, El Catllar, El Vendrell or Reus,
but most notably the castells’ contest held in the
Tarraco Arena Plaza in Tarragona every even year.
81-kilometres coastline with 60 fine golden sandy beaches make the seafront of Costa Daurada,
a region encompassing the Baix Penedès, Tarragonès, Baix Camp, Alt Camp, Conca de Barberà
and Priorat counties. Costa Daurada is an ideal destination for family enjoyment.
One of its main attractions being PortAventura gastronomic offer, including two restaurants The Montsant range in Priorat county is the Reus, El Vendrell, Mont-roig del Camp –
World with its two parks, PortAventura Park with one Michelin star. Torredembarra has a symbol of the natural park that has been Miami Platja and Horta de Sant Joan have
and PortAventura Caribe Aquatic Park, very special natural reserve: Els Muntanyans, awarded the European Charter for Sustainable gathered under the Paisatge dels Genis
recently joined by Ferrari Land, Europe’s shared between Creixell and Roda de Barà. Tourism. This county, which has applied for (Landscape of Geniuses) brand, a tourist offer
only theme park devoted to the cavallino Another outstanding sight is Roman Tarraco, UNESCO recognition as a cultural landscape, featuring unique buildings like the Pau Casals
rampante. The municipalities of Salou and with its notable circus, amphitheatre, walls, includes the Montsant DO and the Priorat Museum in El Vendrell, the farmhouse where
Cambrils also feature the Sports Tourism provincial forum, aqueduct and Centcelles; DOQ, where the Grenache red and Carignan Miró spent several summers in Mont-roig, the
label, a relevant specialised offer adapted some of the monuments are listed as World varieties predominate, producing some of the Picasso Centre in Horta de Sant Joan or the
to athletes of all levels and including most Heritage by UNESCO. Poblet monastery, world’s most appreciated wines. There are Gaudí Centre in Reus, among others.
notably water sports, cycling and football. In Europe’s largest Cistercian monastic site, is also the wines and sparkling wines from the
the south of Costa Daurada, Mont-roig del also World Heritage. Tarragona, Penedès, Conca de Barberà and
Camp - Miami Platja is a gem for mountain Cava Denominations of Origin.
bike lovers with 140 kilometres of routes and Located in Conca de Barberà county and
the burial site of the former kings of Aragon, The wealthy architectonic heritage of Reus,
12 kilometres of coastline along four beaches created between the late 19th and early
and nine coves. the monastery has been rebuilt and keeps
all of the original elements from the Middle 20th century, provides a route including 26
Salou, Cambrils and Vila-seca-La Pineda Ages, which are currently looked after by the buildings, some of which were made under
Platja, which together with El Vendrell, community of Cistercian monks. Lluís Domènech i Montaner. Reus also
Muntanyes de Prades and Calafell feature features the Gaudí Centre, an Art Nouveau
the Family Tourism label, are the main tourist interpretive centre.
hotspot at Costa Daurada, with a widespread
offer in relaxing and fun, cuisine and natural
heritage attracting thousands of tourists costadaurada.info
year after year. Cambrils features a rich
34 Press Pack Press Pack 35You can also read
